SCAD Secession 2020

ONE FLEETING MOMENT Design is the visual result of ideas frozen from a moment in time. Each idea is unique and shaped by our feelings, influences, and external circumstances. Ideas last for an instant before escaping our reach. We are forever in pursuit of these moments: the moments in which we capture what is fleeting in order to create meaningful work.

This is our moment to share these elusive ideas: One chance to come together and share the results of our work, one chance to celebrate our collaboration, one chance to reflect on all that we have created, one final chance to leave our mark at SCAD.

And yet, one fleeting moment can represent so much more. These extraordinary circumstances took away months of physical interaction and forced us all to say goodbye a bit sooner than we would have hoped. Our time together seemed to be disappearing in an instant. Yet from these hardships we have all come together from around the globe to celebrate each other in a new way. Through adversity, we have collectively built something beautiful, something worth holding onto. This is our moment together.

- The SCAD Secession Team

A LETTER FROM THE CHAIR Welcome, and thank you for being a part of the 2020 SCAD Graphic Design and Visual Experience Department’s Secession. We’re happy to have you in the family.

Mere weeks before the SCADDYs this year, Dezeen ran an online headline stating, “Graphic Designers Get More Creative Amid COVID-19.” The editors of Dezeen must have secretly hopped on a plane ... err ... a Zoom link and seen the work the graphic design and visual experience students at SCAD produced and are producing during this challenging pandemic and provocative year.

If you’re a student, congratulations! Whether your work appears in this book or not, the design made across the department this year has shown impeccable craftsmanship, unbridled aesthetic, and humbling innate talent. If you’re a professor, thank you for all that you do and all the extra things every one of you does on top of that — the students and I are lucky to have you. And if you’re part of our extended family, take your COVID mask and gloves off for a second and enjoy some of the best darn design work this industry veteran has ever seen.

Gratefully, Duke Greenhill Chair, Graphic Design and Visual Experience and Advertising and Branding

Emily Ghizzoni B.F.A. graphic design, Fort Worth, Texas OESTE OESTE properties encourage individuals to seek the unique and live on their own terms in Marfa, Texas, an eccentric town in the middle of the southwestern desert. The central identity focuses on defining unconventionality based on the uniqueness of Marfa and the transformative landscape of the Southwest. The main aesthetic draws inspiration from 19th-century American wood-type posters, bandana patterns, and the rich colors of West Texas.

Emily Ghizzoni B.F.A. graphic design, Fort Worth, Texas Ratio Kitchenware Ratio Kitchenware incorporates the divine proportion into cooking. The system consists of five different whisks, and users can align the five packages to complete an interlocking puzzle of a decorated cake. Mathematical components of the golden ratio are visually communicated and act as links that connect each package together.

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Emily Ghizzoni B.F.A. graphic design, Fort Worth, Texas Lady Business Lady Business is a seven-part kit for young women experiencing periods for the first time. The kit personifies the four queens in a deck of cards and are emblems used to support young women.

The kit consist of pads, underwear, dark chocolate, ibuprofen, a blanket, heating patches, and a deck of cards that educate girls about their periods.

Graeme Davis B.F.A. graphic design, Cape Girardeau, Missouri Type USA 2019 Brand identity and environmental graphics for the sixth-annual nationwide type festival.

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Taylor Bahen B.F.A. graphic design, Richmond, Virginia Instasham Magazine Instasham is about unrealistic body expectations brought forth by the growing use of social media, negatively impacting teens and young adults today. The highly edited images of “celebrities” are receiving millions of likes and are even creating mental health disorders in some cases.

Claire Biordi B.F.A. graphic design, Wilmington, Delaware Bello’s Bello’s is inspired by a loud yet warm kitchen filled with colorful Italian phrases, white porcelain dishes, and red sauce. Coming from a little town in Italy, the owner’s grandparents brought not only their traditional Italian dishes but also their family-iseverything mentality that greets every mouth to feed with a warm hug and a full plate of pasta.

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Claire Biordi B.F.A. graphic design, Wilmington, Delaware Liar’s Dice Liar’s Dice is inspired by the combination of various origins to show the variety of characters who enjoyed this game in the past. The juxtaposition of humans and birds is paired with the funky names of classic dice rolls to show the unique players of Liar’s Dice throughout the years.

McLean Carrington B.F.A. graphic design, San Antonio, Texas Les Parias Les Parias is an invented restaurant branding system for a fictional restaurant in Paris, France.

I came up with the history and mission of the restaurant and then developed a branding identity as well as typographic guidelines and print materials, including a menu, a cocktail menu, business cards, postcards, and a journal.

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Kexin Chen M.F.A. graphic design and visual experience, Baoding, China An Underlying Message from the Grid An Underlying Message from the Grid is an exhibition including typography and architecture.

This project includes a catalog, poster, badge, notebook, and tote bag.

Ellen Chung B.F.A. graphic design, Goyang-Si, South Korea Pooch Pooch is a homemade, freshly cooked, customized dog food brand that delivers meals right to your doorstep. Just like humans food, dog food can be ordered online based on the dog’s breed, age, weight, or preference. Colorful illustration and eye-catching typography help build the brand.

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Ellen Chung B.F.A. graphic design, South Korea Fresh Bites Magazine Fresh Bites is a food magazine that encourages people to eat healthy. It contains articles about food, recipes, advertisements for food products, and helpful tips on how to prepare meals. By placing the watercolor illustrations as the center, Fresh Bites aims to change the image of “healthy eating” and define the magazine’s visual identity.

Ellen Chung B.F.A. graphic design, Goyang-Si, South Korea The Republic of Tea This project is a rebranding of The Republic of Tea, an American owned brand, which had a weak brand identity. The rebranded “The Tea Republic” aims for a stronger identity by simplifying the logo and keeping a consistent brand color and package design style.

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Suvani Dave B.F.A. graphic design, Surrey, England Gretel Premium Book This project is a book design for Gretel NY, a modern design studio that focuses on creating work across multiple mediums. This book accentuates Gretel’s philosophy, business approach, process, and design awards. Cut from plexiglass, the design for the book cover was inspired by the menu design from the Inua brand launch.

Suvani Dave B.F.A. graphic design, Surrey, England Nike Paper Promotion Booklet This promotion book focused on Nike’s utilization of color, prints, and patterns and how the company was inspired to create incredible pattern designs and color that we still see on sneakers today. The book was hand cut, foiled, and wire bound.

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Suvani Dave B.F.A. graphic design, Surrey, England Undivided App Undivided is built around the idea of giving competitive swimmers a way to stay motivated even while traveling. The app focuses on bridging this disconnection between swimmer and coach/ team as well as easing the swimmer’s experience of locating pools that are tailored to his or her specific needs. The interface is built around humanizing ways of motivating swimmers, giving the idea that they are not “divided” from their team and normal routine. The interface is a virtual way of communicating with other swimmers, tracked by location and driven by creating a sense of community.

Mikaela Heyboer B.F.A. graphic design, Park Ridge, New Jersey Oh Honey Oh Honey is an ad campaign that brings awareness to the issue of abusive relationships. Rather than focusing on physical abuse, Oh Honey brings attention to the manipulation that may be overlooked when one is blinded by love. The woman thinks it’s all butterflies and rainbows when she’s actually being fed lies. Her future self writes notes telling her what’s wrong and how he’s manipulating her.

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Lidia De Oleo B.F.A. graphic design, Santo Domingo, Dominican Republic Knot Today Knot Today sells invaluable items for outdoorsy people. Its name derives from the action of tying knots in activities like fishing, climbing, boating, and more. It also serves as a pun — you will not die today with these items. The package design embodies a backpack to carry necessities.

Lidia De Oleo B.F.A. graphic design, Santo Domingo, Dominican Republic Silver Spoon Tea Silver Spoon Tea is a line of fruity iced teas. It aims to maximize the consumption of tea in young adults and non-tea drinkers. This tea provides the customers with health benefits, allowing them to tackle their day. The modern logotype and vibrant, punchy colors aim to attract the audience and showcase the product’s originality.

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Regan Deason B.F.A. graphic design, Dallas, Texas Duck Duck Pong Duck Duck Pong is a fun game that offers a different perspective to game night. The game was designed after the game of beer pong, but the player uses chop sticks to throw a small rubber duck into their cups full of liquid. The container unfolds into a cup placement mat. Loser pays the bill!

Brinna Feist B.F.A. graphic design, Jacksonville, Florida Oh! de Parfum Oh! de Parfum is inspired by the scientific process of how scents can trigger memories. I created a website that users could go onto and create a scent based off a certain event or memory that they hold dear. The deliverables include an eight-page website, the perfume bottle and packaging, a delivery van, and three print ads. All of the imagery for this project came from found family photos that were collected from various antique stores that were then merged with vintage scientific botanical prints to combine the two ideals of nostalgia and science.

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Minh Hoàng M.F.A. graphic design, Hanoi, Vietnam RMG Civil Rights Museum This project is a redesigned Savannah’s Ralph Mark Gilbert Civil Rights Museum experience, from rebranding the museum’s identity to introducing an outdoor app that provides visitors knowledge on local African-American history while exploring the city of Savannah.

Minh Hoàng M.F.A. graphic design, Hanoi, Vietnam Call Me By Your Name Imagine if Elio and Oliver from Call Me by Your Name had a house together in Savannah. What would it look like? What would their conversation be to each other?

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Minh Hoàng M.F.A. graphic design, Hanoi, Vietnam The Bible This project explores the issue of homophobia by imagining a vaccine that can ‘cure’ homosexuality.

Aracelli Huggins B.F.A. graphic design, Dallas, Texas Point Blank Point Blank is an app that consolidates all political news into bearable and entertaining bite-sized updates. Learn insightful knowledge on voting, registration, and topics that will be discussed in debates. Get unfiltered, unbiased facts to help you make your choice this election year.

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Jimin Kim M.A. graphic design, South Korea Typeface Visualization This is an information design for typefaces. I selected contemporary typefaces based on The Anatomy of Type by Stephen Coles and visualized the classification of typefaces, their relationship, and timeline.

Seonmin (Sunny) Lee B.F.A. graphic design, South Korea Finding Homer This project is a branding series for the city festival in Homer, Alaska, called Finding Homer. Finding Homer is a walk-through experience designed for families residing in Homer. Based on the key art poster, I designed a board game to enhance the guest’s experience, type-based mural art, and a name tag ticket.

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Yuanzhao Li M.F.A. graphic design, Tianjin, China Admiring the Sins of Humans Humans are the creators of pollution. I combined transparent type with real pollution. When you admire this poster, you are admiring the sins of humans. All beautiful textures are made by humans.

Yuanzhao Li M.A. graphic design, Tianjin, China Beautiful Pollution The handwashing sink has the function of purifying pollution. All materials are chemical materials, such as acrylic, resin, and suds.

Although the handwashing sink seems clean, it was created by noxious pollution.

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Vivienne McCone B.F.A. graphic design, Dallas, Texas Divine Chocolate Divine Chocolate was created to celebrate the surprise chocolate and theater can bring to little imaginations. As the chocolate bar is removed, a snapshot of a play is revealed. Each of the three chocolate bars is specially designed and illustrated to reflect the contents of a chocolate bar and theater production.

Lindsey Melville B.F.A. graphic design, Ronkonkoma, New York BitterSweet Teas The matcha tea set is packaged in seven different structures. The set holds a matcha scooper, spoon, bowl, milk frother, milk pitcher, whisk, and a canister for the matcha. The concept connects the taste of matcha tea with the feeling of a rainy day.

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Lindsey Melville B.F.A. graphic design, Ronkonkoma, New York Rip Tide Collectibles The packaging consists of five wooden laser-cut temples to house a variety of sloth figures in different yoga poses. The concept was created from the idea of balance in both yoga and surfing.

Each sloth is placed on a surfboard floating in homemade slime. The collectible set is a playful and interactive carrying case for yogi sloths.

Cassie Navarro B.F.A. graphic design, Pittsboro, North Carolina Immaculate Immaculate combines the vintage look of medicine bottles with Baroque imagery. The liqueurs are sipped before dinner (aperitif), during dinner (joindre), and after (digestif). The outer container is inspired by relic boxes constructed out of foam core, patterned metallic paper, gold beads, glitter, and other baubles.

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Cassie Navarro B.F.A. graphic design, Pittsboro, North Carolina Couch Potatoes This kit has everything you need to throw the laziest slumber party ever. It includes a Polaroid camera, sleeping mask, face mask, cheese puffs, wine (with silly straws to sip), nail polish set, and fuzzy slippers. An invitation is also included, which could be sent out as well. The theme is retro digital, made super girly with bubblegum pink, red, and white. The imagery used includes all pixelated art, “text language,� and emoticons.

Cassie Navarro B.F.A. graphic design, Pittsboro, North Carolina Eyecatcher Eyecatcher is a typeface that uses a simplified shape of an eye to form the strokes of each letter.

The unique typeface is abstract and could be used as headers or glyphs. The type specimen poster is inspired by vision test posters to play off the theme of eyes. A type specimen booklet, business card, and clothing were also created.

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Rick Ning M.F.A. graphic design, Hefei, China Westside Creative Market Westside Atlanta is home to artists, designers, collectors, and adventurers. At the Westside Creative Market (WCM), you can easily learn about the best of the westside: art, design, popular craft shops, furniture stores, and places to eat, drink, and have fun. Westside is worth more exploring and experiencing.

Steven Ou B.F.A. graphic design, St. Louis, Missouri Salacious Survival Kit Salacious Survival Kit unifies condoms and matches as tools for handling situations in rugged environments. By exploiting rubber elasticity and flammability, the unlikely pair offers practical solutions for potentially life-threatening situations.

The kit defies the limited purview of condoms as contraceptives, instead exploring an approach that juxtaposes puritanical imagery.

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Steven Ou B.F.A. graphic design, St. Louis, Missouri Libertie Libertie aims to redefine the general public’s approach to neckties and bowties, bringing them out of their perceived exclusivity with men and business formality. The curated line of products promotes itself to a wide audience as a personable accessory.

Steven Ou B.F.A. graphic design, St. Louis, Missouri 8919 The Tiananmen protests of 1989 and its violent extinguishing remains the most treacherous coverup undertaken by the CCP. 89/19: The Old Cannot Kill the Young Forever is a media campaign that communicates the leading up to events, illuminating the goals the protesters sought to achieve and remembering the government crackdowns that ensued.

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Jaspriya Sahmey M.A. graphic design, New Delhi, India Mapping the Senses A conceptual exhibition proposed for V&A, London, Mapping the Senses explores some of the radical innovations in the realm of multisensory design practices through unique projects of leading brands product brands, architects, graduate students, independent artists, and designers.

Jaspriya Sahmey M.A. graphic design, New Delhi, India Jimmy Carter Museum Re-brand Jimmy Carter Museum is a mark of pride, honor, and dignity represented through preciously curated memorabilia and artifacts from the legacy of President James Earl Carter. The museum celebrates the memoirs of national pride and reiterates the heritage of the bygone era for generations to come.

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Caitlin Sedoff B.F.A. graphic design, Montgomery, Texas Pocket Change This campaign highlights the inequality between women’s and men’s pockets in clothing. Often, women’s clothing does not have pockets sewn in, forcing them to carry purses, or if they do get pockets, they are small and unusable. I would like to spread awareness and hopefully create enough of a commotion to influence the fashion industry to change its discriminatory ways.

Brooke Simmons B.F.A. graphic design, Boston, Massachusetts Edgar Allan Poe Book Collection Edgar Allan Poe was best known for his dark writing packed full of symbolism and nuance.

For this collection, the notion that the narrator is faceless was explored by substituting Poe himself for the role visually. By doing this, the design was able to personify his stories literally back onto the writer.

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Abby Simpson B.F.A. graphic design, Houston, Texas Kimmy’s Kin Kimmy’s Kin is a family brewery based in Fort Collins, Colorado. The brews are designed around the specific personalities of the family members, and the brewery is run on family spirit. The hand-done typography and illustrations create a “homemade” feeling that would make this craft brewery stand out from the rest.

Abby Simpson B.F.A. graphic design, Houston, Texas Generations of Literature Generations of Literature is a set of three interactive book covers that house collections of works from historic literary groups. Constructed from pine wood, paper collage, and acrylic paint, these items are each one of a kind. The blocks on the covers can be removed and made into building blocks, paralleling the members of the group who contributed to creating these movements.

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Kawleen Singh M.A. graphic design, New Delhi, India Neighborhood Systems As part of our project, we were asked to expand our thinking of a neighborhood and identify challenges and problems after which we were to come up with an experience-based solution. I chose a bike festival because Reynoldstown is a neighborhood that is so well connected. I wanted to suggest something that would encourage more people to use bikes with the help of the Atlanta Bike Coalition in the neighborhood. It could be a great deal.

Sanchita Singh B.F.A. graphic design, Alpharetta, Georgia The Little Book of Stars This is a paper promotion book for Mohawk Paper about the orgins of astrology. The book features three types of paper including Vellum, gold foiling, and a sticker giveaway page with Chinese zodiac symbols. It also features a spin wheel with the constellations of all zodiacs and mimics the feel of what it would be like to look at the constellations through a telescope.

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Nikki (Jiyoung) Suh B.F.A. graphic design, Incheon, South Korea SCADFash Invitation Card The goal of this project was to create an invitation card about Isabelle de Borchgrave Exhibition: Fashioning Art from Paper (a paper dress exhibition at SCAD FASH). I designed a card inspired by a dress and focused mostly on representative features of the dress: four layers of a big bow tie (or ribbon), lace, and use of flowers.

April Sun M.A. graphic design, Dalian, China Movie Script Book This is a movie script book I designed for the movie Coherence using typography only. I die-cut and sliced some pages of the book to indicate when it began to reveal parallel worlds from the movie.

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Johanna Torres B.F.A. graphic design, Managua, Nicaragua Poirot Vineyard The concept for Poirot Vineyard was inspired by 18th-century crime fiction, depicting characters such as the detective, killer, and victim. The concept approaches this scenario from the perspective of animals represented by these three characters while adding a twist where the characters (fox, hound, and rooster) hunt each other down.

Julie Tran B.F.A. graphic design, Hanoi, Vietnam #MeToo Posters This project is a group of three #MeToo posters. This is a cause for which I care greatly but a cause for which not a wide variety of artwork has been made. With these posters I try to explore different visual approaches to #MeToo and feminism as a whole, moving away from the oft-drawn raised fists and female symbols.

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James Tupling B.F.A. graphic design, Kuala Lumpur, Malaysia Cardistry Cardistry is the art of creating flourishes with playing cards. Through the branding and publication, I wanted to bring this niche hobby to a consumer audience, attracting interest with sophisticated design and content that is reflective of highly crafted playing cards.

James Tupling B.F.A. graphic design, Kuala Lumpur, Malaysia The Chicken Bar A sponsored project working with the owner of the newly opened Chicken Bar, this group project focused on refreshing the existing brand and elevating the existing brand by improving the visual communication of its ‘80s theme.

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Quinn Whitaker B.F.A. graphic design, Winston-Salem, North Carolina Journal of Nikola Tesla The concept behind this paper sample booklet is centered around Nikola Tesla, a famous scientist most known for his invention of the alternating current motor. The ultimate goal of Tesla’s creations was to transmit free, wireless energy across the globe using large towers. He was able to construct only one of these towers, named the Wardenclyffe tower, before his funding fell through. Around 80% of the technology we use today is based on the creations and ideas of Tesla.

Mac Zafarana B.F.A. graphic design, Fort Collins, Colorado Hygge Hygge is a SCAD-alumni owned boutique offering goods for the home, body, and mind. The rebrand was built around the physical experience of the store, which is an oasis from the city streets. The circle, representing wholeness to founder Cristina Drumm, became a cornerstone for the visual system and logo.

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Mac Zafarana B.F.A. graphic design, Fort Collins, Colorado The Willow Hotel The Willow Hotel is a boutique hotel in Nashville, Tennessee. The brand identity celebrates Nashville’s local culture through a system of illustrations. Somewhere in between the personal touch of an Airbnb and the amenities of a luxury hotel, The Willow is an unexpected approach to hospitality to attract young adults.

Yunqi Zhao M.F.A. graphic design, Beijing, China Bembo Specimen Book Bembo is an old-style humanist serif typeface originally cut by Francesco Griffo in 1495 in Venice.

The revival was designed by Stanley Morison around 1929. This booklet introduces the history, authors, foundries, features, and use cases of Bembo to give readers a better understanding of this classic type.

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Lynda Zhou M.F.A. graphic design, Fuzhou, China American Beauty Title Sequence The title sequence design is for the movie American Beauty.

Johanna Torres B.F.A. graphic design, Managua, Nicaragua Cosmos With the intention of inspiring children to go out and explore, the concept for Cosmos was inspired by gnomes who travel to space in search of treasures and adventure. Seeking to motivate kids to be creative, the concept is centered around the idea of exploring the unknown. Particularly focusing on visuals resembling arcades and neon signs, Cosmos adopts a thematic treatment that is fun for kids due to its variety of colors and the actual glow-in-the-dark items that are packaged in each box.

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Guilherme de Castro Lessa B.F.A. graphic design, Recife, Brazil TUR1NG Cosmetics I decided to fully develop a futuristic beauty brand based on a satirical shift of beauty standards where artificial intelligence is the new aesthetic goal for visuals. I called it �TUR1NG Cosmetics� based on the father of computer science, Alan Turing, and the Turing Test, which is conducted when trying to decided if a computer has achieved consciousness.

Lindsey Melville B.F.A. graphic design, Ronkonkoma, New York Aura London The identity created for a series of townhomes in London was based on the minimalist and maximalist lifestyles. The concept was created to merge and compare these two kinds of values.

The visuals throughout the brochure create an opposite parallel between the two types of owners while the brand still encourages buyers to find a balance between the two sides.

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Changran Du M.A. graphic design and visual experience, Xiamen, China When Dada Meets When Dada Meets features various types of artwork that overlap art, design, and notions with Dadaism. The exhibition divides artworks into three parts: Dada with De Stijl, Dada with Surrealism, and Dada with Constructivism.

The art pieces in this exhibition showcase the combinations of different notions with Dadaism in the 1920s as well as in the contemporary period.

Those combinations create numerous possibilities that provide powerful influences in the fields of art and design.

Flora Marchi B.F.A. graphic design, São Paulo, Brazil A Lesson on Paper A Lesson on Paper is a paper sample book for French Paper utilizing different production techniques to communicate the company’s versatility in material and high-quality standards.

Using different styles of design, photography, illustration, a variety of vibrant colors, and many textures for each spread, the booklet communicates how flexible and successful French Paper can be. With a humorous narrative about paper and technology, the booklet shows customers the company’s personality, quality, and principles.

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McLean Carrington B.F.A. graphic design, San Antonio, Texas The Optimist Book Cover For this design, I recreated a book jacket for Voltaire’s classic novella Candide. I tried to channel the values and contents of the original story into a modern and unique cover that would hopefully attract a new generation of readers.

Ashley Cruz B.F.A. graphic design, Coral Springs, Florida Almas Perdidas Almas Perdidas is a rum packaging design inspired by the expressive culture of indigenous tribes. Imagine rituals that includes animal sacrifice, powerful chants, intricate costumes, masks, and herbal drinks.

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Revati Damle M.F.A. graphic design, Mumbai, India Have No Fear Exhibition Have No Fear is an exhibition catalog with work by artists who have broken the traditional boundaries of design. It demonstrates that designers should not be afraid of exploring, trying new styles, and taking inspiration from other artists.

Sapna Badhan B.F.A. graphic design, Punjab, India Exhibition of William Morris William Morris was a textile designer, novelist, poet, translator, and socialist with the British Arts and Crafts movement. The purpose of this project was to showcase the exhibition of the Art and Crafts Movement, especially the work of famous artist William Morris.

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Regan Deason B.F.A. graphic design, Dallas, Texas Mother Knows How to Beat the Scouts Mother always knows what to do and what not to do. Well in this case mother knows how to beat the Boy Scouts. This interactive handbook is designed from the perspective of a very competitive mother to her Boy Scout son. Pages with cheats on how to scare the other kids, tie someone’s shoelaces together, or hide matches up a sleeve are what he needs to get ahead.

Brinna Feist B.F.A. graphic design, Jacksonville, Florida Domestic Angel This is a social awareness campaign that focused on the National Literacy Crisis. The main deliverable is a cookbook with 11 spreads, with the copy written in gibberish to make the viewer empathize with someone who is illiterate to see what they see. Sticking with this Domestic Angel theme, the other deliverables include a retro food truck that would serve food based on famous novels, the menu that would accompany that, and a neighborhood library box to encourage people to help those who are illiterate by donating books.

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April Sun M.A. graphic design, Dalian, China Wear it Loud Exhibition This is an exhibition I designed to showcase five fashion designers and their T-shirt designs.

Caroline Weyer B.F.A. graphic design, Seattle, Washington Rising Lotus Brand Book Rising Lotus is an athleticwear brand based in Hong Kong that takes inspiration for its pieces from women who are both adventurous and confident. These are women who live an active lifestyle but don’t sacrifice that for fashion. This new identity gives off a fresh and fun look that still reflects the brand’s core value, empowering women. The brand book is designed to be a guide for the company to use when building new assets, so their new identity can remain cohesive through various platforms.

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McLean Carrington B.F.A. graphic design, San Antonio, Texas Strange Changes Strange Changes: Evolution With a Twist is intended to be a paper sample booklet for Mohawk Paper Company, exhibiting some of its natural recycled papers under the guise of a discovered “journal” from a time traveling zoologist.

Kexin Chen M.F.A. graphic design and visual experience, Hebei, China Century of Design: Dutch Design The goal of this project is to take researched content — the history of graphic design and hailing the heroes — and include a stamp sheet, envelope, cancellation seal, information card, and three brochures.

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Revati Damle M.F.A. graphic design, Mumbai, India Kathak Teach Me This project educates people about Kathak, a classical dance form of India, using a brochure.

Julia Govoni B.F.A. graphic design, Wrentham, Massachusetts Converse This shoebox that functions as a boombox is a multifunctional packaging piece designed to combat single-use packaging. This is a mockup for a theoretical Converse limited edition throwback sneaker box.

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Lynda Zhou M.F.A. graphic design, Fuzhou, China The Exhibition Catalog—Type Has Spirit Paula Scher said, “Words have meaning, type has spirit.” This quote raises the theme of this exhibition, which is going to be driven by typography. At the same time, Scher’s works show her great love and enthusiasm for typography and exemplify this quote. Whether used with New Wave or contemporary art, as a timeless and classical visual language, font visually externalizes the identities and characteristics of artists. The exhibition features a range of artworks communicating the significance of typography to different artists by using diverse design methods.

Tae Yeong Suh (Tae Suh) B.F.A. graphic design, Kuala Lumpur, Malaysia Stay Confused Poster Series This poster series is a typographic adaptation of one of Prince’s sayings, “I’d rather let them stay confused.” The design aims to challenge the audience to decipher what is written and raise questions with the wonky visual elements.

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Patrick Daly M.F.A. graphic design and visual experience, Hong Kong Brexit Posters This assignment is a typographic exercise to explore separation, fusion, fragmentation, and inversion.

Flora Marchi B.F.A. graphic design, SĂŁo Paulo, Brazil Sol + Sal Sol + Sal is a healthy Brazilian beach cafe located in Windansea Beach, California. Its purpose is to make healthy and yummy food for all diets, clearly specifying all ingredients and where they come from. The four-part menu system is attached with a bulldog clip to laser-cut plywood. Ingredients are clearly specified in order to fit all diets. Using a light and colorful color palette with wavy graphic elements inspired by Copacabana beach brings together the aesthetics of Rio de Janeiro and California.

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Yiyao Xia M.F.A. graphic design and visual experience, Wenzhou, China Atlanta Botanical Garden The project is a rebrand of the Atlanta Botanical Garden. The logo is inspired by the magnolia from its original symbol and the “A� representing Atlanta Botanical Garden. The project features various shapes of magnolia and recognizable colors, which are purple, green, and yellow, showing the brand personality is modern, unique, and pleasant.

Mac Zafarana B.F.A. graphic design, Fort Collins, Colorado YODO Donuts YODO Donuts is a new donut shop and cafe in Fort Collins, Colorado, specializing in non-sweet flavors and high quality coffee. Filling a hole in the local market, YODO targets the large young-adult and student populations with a system of sugary colors, donut-like patterns, and a witty brand voice.

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Changran Du M.F.A. graphic design and visual experience, Xiamen, China No Car Fest The plan for this event is to host a No Car Fest.

People who attend this event without using their cars (public transportation, ride-sharing, bike, walking, etc.) can get a free ticket. The way to get this free ticket is to take a selfie on their way. The event focuses on families and foodies, which can be young families of the students in local schools and people who love foods.

Brianna Ford B.F.A. graphic design, Atlanta, Georgia Promotional Packaging For this project, I was asked to choose any company and any product, local (small to medium business, or SMB), national, or international enterprise to work with. The product must be packaged in its entirety, and the package or the product must converge with digital media using an augmented reality technique of your choice. I chose to redesign the packaging for Krave Beauty’s Kale-Lalu-yAHA and added an augmented experience in the form of a QR code.

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So Jin Lee M.F.A. graphic design, Seoul, South Korea The Wrapper Amy’s explores experimental typography and collage design by analyzing the content of a wrapper from canned food. It breaks the nutrition facts script down to its basic elements by listing the contents based on hierarchy and reorganizing the layout to present the same information in different ways. The goal is to understand the principles of design and show visual hierarchy based on information’s importance.

Vivienne McCone B.F.A. graphic design, Dallas, Texas Efforia Residences Efforia Residences is a condominium complex in Berlin, Germany. It is designed to instill joy and warmth, as well as a feeling of open acceptance and comradery. With an energetic feeling that is aimed at attracting young people who enjoy travel, culture, and history, the deliverables all link back to the core idea of building bridges in one’s life starting at home, as well commenting on the fractures that the area has suffered, like the building of the Berlin Wall and past cultural divides.

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@SCADSECESSION2020 This year has been unique. With all of the stress and uncertainty in our world, awarding medals didn’t seem to fit the moment. Rather than a competition, the team and department restructured SCAD Secession as a celebration of work. To keep us connected while we were apart, we launched our Instagram page, @scadsecession2020, to celebrate the work of every student who entered. Through a combination of faculty voting and Instagram likes, the 154 entries were whittled down to the projects you see in this year’s catalog.

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Secessionists

MAC ZAFARANA Fort Collins, Colorado Maczafarana.com

EMILY GHIZZONI Fort Worth, Texas Emilyghizzoni.com

LINDSEY MELVILLE Ronkonkoma, New York lindseymelville.com

ASHLEY CRUZ Coral Springs, Florida Ashleycruzcreative.com

JOHANNA TORRES Managua, Nicaragua Johannatorresdesign.com

STEPHANIE D’ARIENZO Dallas, Texas sdarienzo.com

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