SCAD School of Communication Arts brochure 2016

communication — ARTS —

communication — ARTS —

This brochure employs augmented reality.

Download the SCAD app and use it wherever you see the SCAD AR logo.

communication — ARTS — The Savannah College of Art and Design offers the most comprehensive art and design education in the world. More than 100 degree programs are led by more than 650 professors dedicated to the preparation of talented students for professional careers in visual communication, design, fine art, film and television, building arts, fashion and more.

Rigorous academics supported by unparalleled resources and exceptional access to industry leaders and thought-provoking events set students on a trajectory for success.

Academics page 4

Resources page 28

Access page 36

Front cover: Alexandra Ting Wang, M.F.A. graphic design, Dalian City, China EmojiKit is a concept for a mobile application that allows users to generate unique emojis based on pictures they have taken.

The emojis are then added to the phone’s keyboard. The app’s design is based on a modern, modular grid system. Each emoji is meant to blend an iconic, systematic feel with a more personal approach.

Academics

With emphasis on innovation, collaboration, technology and industry relationships, SCAD educates students to think independently and solve problems while they gain hands-on experience with leading companies in their chosen field of study.

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Minors Advertising copywriting

SCAD SCHOOL OF COMMUNICATION ARTS

Design for 3-D action figures

Majors

Marketing for mobile and interactive environments

Advertising Branded entertainment Graphic design

Illustration Sequential art User experience (UX) design

Mobile and interactive design Package design Scientific illustration Storyboarding

ACADEMICS

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GRAPHIC DESIGN

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Students in the SCAD graphic design program learn to communicate ideas and concepts in a visual language that ensures messages conveyed are perfectly clear. They become fluent in the language that defines today’s best-known brands and organizations.

The time I spent in the SCAD M.F.A. graphic design program helped me to focus on career choices and understand my own capabilities. — QIAN SUN (M.F.A. graphic design) graphic designer at Pentagram Design

Lisa Fischer, M.A. graphic design, Watchung, New Jersey Graphis New Talent Annual, Silver Award, February 2016

SCAD students undertake a holistic approach to graphic design, including the study of packaging, entrepreneurship, mobile devices, interface design and more. Through experienced faculty paired with advanced technology and a big-picture strategy, SCAD students graduate with compelling portfolios of work created in collaboration with industry giants, and are prepared to make a meaningful mark on the global visual landscape.

Master of Fine Arts Master of Arts Bachelor of Fine Arts Bachelor of Arts in visual communication (concentration in graphic design)

ACADEMICS

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DESIGNED FOR

EXCELLENCE

SCAD graphic design students explore new and emerging media using the latest software and techniques. They have earned awards from many of the world’s most prestigious organizations, including these recent accolades:

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2014 STUDENT AWARD WINNERS APPLIED ARTS

2014 AMERICAN GRAPHIC DESIGN AWARD WINNERS GDUSA

2015 STUDENT AWARD WINNERS APPLIED ARTS

2015 AMERICAN PACKAGE DESIGN AWARD WINNERS GDUSA

Nancy Ryan Nix, M.F.A. graphic design, McDonough, Georgia

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SCAD STUDENTS ARE DESIGN LEADERS EVEN BEFORE GRADUATION. GDUSA magazine’s Students to Watch for 2015 Alex Gough (B.F.A. graphic design) and Marisa Taphouse (B.F.A. graphic design)

GDUSA magazine’s One of the Industry’s People to Watch in 2015 Jill Graves (M.F.A. graphic design)

Communication Arts magazine’s fifth annual Typography Competition Suji Kweon (B.F.A. graphic design)

The Department of Homeland Security Secretary’s Award for Excellence Lori Fields (M.F.A. graphic design)

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UX DESIGN 10

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Developed in collaboration with Google, the SCAD user experience (UX) design program puts students at the forefront of technology and innovation. Coursework examines human interface with mobile devices, intelligent wearables, automobile interiors, health care informatics and more.

Oatland Island Wildlife Center In a branding project with Hewlett-Packard, SCAD students created an interactive campaign for Oatland Island Wildlife Center.

Visitors collect stickers located around the grounds and place them in passport-style booklets. When scanned with HP’s Aurasma app, each sticker leads to unique video content related to the animal exhibit.

Brenna Kaplan, B.F.A. graphic design, Marlborough, Connecticut; Andrew Lainhart, B.F.A. film and television, Royston, Georgia; Shaun Oppedisano, B.A. visual communication, Malden, Massachusetts; and Grace Washko, B.F.A. illustration, Wayzata, Minnesota

UX designers provide solutions to make the everyday use of technology more approachable, meaningful and memorable. The SCAD emphasis on a blend of creativity and artistry, supported by data and market feedback, allows UX design students to make these interactions more intuitive and imaginative.

Bachelor of Fine Arts

ACADEMICS

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Everyone is extremely professional whenever they’re giving a presentation or we are performing a critique. It’s just a joy to be here and to work with these students.

— DAVE HEYNE creative designer at General Motors Exterior Lighting Studio

In every discipline, SCAD emphasizes collaboration through opportunities like the Live Paper project with Hewlett-Packard. With HP’s advanced technology, students from 10 different fields created augmented-reality interfaces for local businesses.

The project was a success and HP hired five SCAD students for full-time jobs.

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The Mill has over 25 SCAD alumni on staff. SCAD students and graduates present themselves well and have top-notch skills. We hope to continue to hire many of your graduates. — CAT GULà CSY talent manager at The Mill

Lootbox Lootbox is an app that facilitates the reuse, recycling and repurpose of scrap materials generated at the SCAD location in Savannah.

Jennifer Whyte, B.F.A. graphic design, Cayey, Puerto Rico Sabina Pareja-Lecaros, B.F.A. industrial design, Lima, Peru Jose Bertero, B.F.A. service design, La Paz, Bolivia Alex Gough, B.F.A. graphic design, Sofia, Bulgaria

ACADEMICS

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ADVERTISING 14

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SCAD provides advertising students with a comprehensive education in each area of study, and all facets of advertising are explored: copywriting, art direction, audiences and mediums, production, integrated brand marketing and more.

EMMY NOMINATED STUDENT WORK

Advertising student Tyce Hoskins created this EmmyÂŽ College Television Award-nominated spec ad for the Tide to Go stain eraser pen in collaboration with students from motion media design and film and television. Use the SCAD AR app to view the spot.

Tyce Hoskins, B.F.A. advertising, Walford, Iowa Albert Dantzer, B.F.A. film and television, Granville, Ohio Crosby Ignasher, B.F.A. motion media design, Charlotte, North Carolina Zack Bolla, B.F.A. performing arts, Buford, Georgia Permission to use Tide assets granted for academic purposes, but this is not an official Tide TV advertisement.

Students develop expertise and regularly garner top honors in industry competitions. That success continues beyond graduation as SCAD alumni continue to tell the stories of the world’s biggest brands.

Master of Fine Arts Master of Arts Bachelor of Fine Arts Bachelor of Arts in visual communication (concentration in advertising)

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The Dirtbag Project A bag and clever copywriting triggered an awareness campaign to encourage residents of Detroit, Michigan, to embrace composting.

Dirtbag was a finalist at SXSW for the Team Detroit student competition in 2015.

Rebecca Antonucci, B.F.A. advertising, Rock Hill, South Carolina Stefanie Gomez, B.F.A. advertising, San Josecito De San Isidro Heredia, Costa Rica

SCAD graduates are extremely creative.

The amount of talent we have seen has blown me away. — MARISA COX senior recruiter at CondÊ Nast

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SCAD ADVERTISING GRADUATES are hired by the best agencies around the world:

Grey Worldwide Saatchi & Saatchi Kirshenbaum Bond Senecal + Partners Leo Burnett Acquity Group La Comunidad Razorfish Digital Kitchen BFG Communications

Beardition This branding campaign took advantage of No-Shave November, encouraging men not to shave the beards they had grown and to use Beardition shampoo and conditioner to keep them looking great. The Beardition Instagram account leads users to a microsite that helps them decide to keep the beard and a link to purchase the product.

Juan Larrazรกbal, B.F.A. advertising, Caracas, Venezuela Faten Almukhtar, B.F.A. advertising, Jid Ali, Bahrain

ACADEMICS

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BRANDED ENTERTAINMENT

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The study of branded entertainment at SCAD responds to the exponential growth in experiential entertainment and prepares students to lead a $44 billion industry that is redefining the powerhouse brands of tomorrow.

If you communicate your message swiftly and boldly, I feel that is good design.

— TODD GALLOPO (B.F.A. graphic design) Grammy®-nominated CEO and creative director at Meat and Potatoes, SCAD 2015 alumni mentor

Through the creation of compelling content, brands connect on a deeper level with consumers whether it is at a concert, on a mobile device, on TV, at a movie or in an art gallery. At SCAD, students assemble an impressive résumé with professional experience that translates directly to job opportunities across this rapidly expanding industry.

Bachelor of Fine Arts

ACADEMICS

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ILLUSTRATION 20

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SCAD illustration students are educated to solve visual problems and bring characters and personalities to life with a variety of tools and media, using traditional and digital techniques. Well-rounded coursework in drawing, design and media allows students to develop their own artistic voice, with a strong foundation in fundamentals.

In my illustration classes, professors focused on the idea and the conception.

The idea comes first. — MARK WETZEL (B.F.A. illustration) freelance creative

Illustration students at SCAD learn to work in a professional environment similar to a commercial studio, where their personal style and techniques flourish. They are guided by a faculty experienced in illustration for books, magazines, video games and more.

Master of Fine Arts Master of Arts Bachelor of Fine Arts Bachelor of Arts in visual communication (concentration in illustration)

ACADEMICS

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EXPERTISE DRAWN FROM INDUSTRY SCAD students collaborate with businesses, giving them valuable experience in the professional realm.

Through the university’s Collaborative Learning Center, students are key players in solutions that resolve real-world problems.

The result is an illustrator who understands context, perspective and style, and who can contribute from the start of a career like a seasoned professional.

SCAD illustrators are among the best in the nation and have earned a collection of awards that reflect their abilities and expertise, including:

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2015 FIRST PLACE WINNERS AMERICAN ILLUSTRATION ANNUAL

2015 STUDENT SCHOLARSHIP AWARD WINNERS SOCIETY OF ILLUSTRATORS

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2015 STUDENT AWARD WINNERS APPLIED ARTS

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2014 STUDENT AWARD WINNERS APPLIED ARTS

SCAD ILLUSTRATION STUDENTS have worked on projects for:

Coca-Cola Walt Disney Imagineering Cartoon Network Hershey’s Hallmark Rubbermaid Anthropologie New York Times CNN Whole Foods Left: The Window Collector – Cityscape, with process sketches | Right: Matilda Having Tea, with process sketches, both by Abigail Goh, B.F.A. illustration, Singapore

At SCAD, there’s this quality of having an instructor who deals with the profession regularly that really helps prepare the students.

— CHRIS SICKELS illustrator and owner at Red Nose Studios

ACADEMICS

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Isaac Klunk, B.F.A. sequential art, Toledo, Ohio

SEQUENTIAL ART 24

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The SCAD sequential art program is without equal in its reputation for the development of world-class talent, which has earned SCAD the nickname “the Harvard of comics� from Philadelphia Weekly. The university is among the top three from which Marvel Comics recruits the most editors. Students who graduate from the program cement that accolade every day.

Sequential art students at SCAD learn to spin powerful narratives with words and images in myriad mediums: comic books, graphic novels, cartoons, comic strips, manga, children’s books and storyboards. The university’s program prepares them to be leaders and entrepreneurs in visual storytelling.

Master of Fine Arts Master of Arts Bachelor of Fine Arts Bachelor of Arts in visual communication (concentration in sequential art)

ACADEMICS

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Top: Environment | Above left: Poacher | Above right: Total Warrior, all by Kiana Reed, B.F.A. sequential art, Aurora, Colorado

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Each year, master storytellers visit every SCAD location. Recent guests include the legendary Stan Lee, AfterShock Comics editor-in-chief Mike Marts, Marvel editor-in-chief Axel Alonso, renowned illustrator James Gurney, groundbreaking graphic novelist Art Spiegelman, MAD Magazine greats Jack Davis and Al Jaffee, DC Comics art director Mark Chiarello and many others.

SCAD COMICS ART FORUM Now in its 21st year, the SCAD Comics Art Forum represents one of the few major academic acknowledgments of comic art and sequential art storytelling in the nation. Students and guest artists engage in candid discussions from many differing points of view.

The SCAD Comics Art Forum also provides students the opportunity to work with and learn from top industry professionals during the portfolio review session. The artists arrive a day early to visit classes and tour the SCAD campus. Then, more than 100 students participate in the reviews in addition to the over 200 students who attend the engaging panel discussion.

SCAD alumni are consistently nominated for prestigious awards and sought after by leading companies such as DC Comics, Marvel Comics, Dark Horse Comics and DreamWorks Animation.

Russ Badgett, M.F.A. sequential art, Waxahachie, Texas

ACADEMICS

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Resources

SCAD ensures students have the cutting-edge tools and technology to make their creative visions a reality. The latest hardware, software and finishing equipment used by professionals are available in modern classrooms, computer labs and production areas. SCAD faculty members, accomplished creative professionals in their own right, help students maximize use of these resources.

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RESOURCES SECTION

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FACULTY 30

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With a five-year average annual faculty retention rate of 94 percent, it’s clear that the more than 650 professors at the university’s four locations and online commit themselves to the SCAD mission of preparing talented students for professional careers.

Worldwide CartoonArnold Network

Apple

DREAMWORKS ANIMATION

DDB

Electronic Arts

Disney

Digital Domain GREY WORLDWIDE

PROFESSIONAL EXPERIENCE

Condé Nast OGILVY & MATHER

STARBUCKS

ADOBE

LEO BURNETT Crispin Porter + Bogusky

URBAN OUTFITTERS Saatchi & Saatchi

Goodby Silverstein & Partners

NIKE

PIXAR

Hallmark

RAZORFISH

SCAD School of Communication Arts faculty members bring decades of industry insight to the classroom. They are devoted to students’ learning experiences, and they are acclaimed, award-winning artists and designers, having honed their skills at many of the world’s most recognizable companies.

RESOURCES

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TECHNOLOGY 32

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SCAD students enjoy access to the advanced, professionallevel tools and resources needed to turn concept into reality.

A vast array of equipment, workspaces, labs and software are available at each of the university’s global locations. Shared spaces foster collaboration and bring disciplines together to produce superior results.

POWERFUL TOOLS iMac workstations Cintiq tablets and pen displays with Mac Pros Cintiq displays with Mac computers iPad tablets, Samsung Galaxy Tabs and Kindle Fire HD tablets Adobe Creative Cloud Manga Studio, Font Lab and Storyboard Pro software Epson printers and plotters Oakley Airwave 1.5 Goggles with heads-up display Large-format HP DesignJet Photo Printers

SCAD is one of the most represented schools at IBM design.

Many of my coworkers are SCAD alumni.

Drafting tables, light table and portfolio shooting station Letterpress shop Paper cutters, creaser/scorers, saddle-stitch staplers and binders Fused deposition modeling and PolyJet 3-D printers and a Fusion laser cutter for rapid prototyping Printmaking and silk screening studio

— REBECCA LEMKER (B.F.A. graphic design and illustration) senior designer at IBM Design

RESOURCES

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WORKSPACES SAVANNAH, GEORGIA ATLANTA, GEORGIA HONG KONG

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The buildings that house the university’s communication arts programs enjoy rich histories that stimulate the people they serve and remain true to the SCAD tradition of adaptive reuse.

In Savannah, the graphic design and advertising programs share Adler Hall with the film and television program to promote cross-disciplinary collaboration.

Home to the illustration and sequential art departments, Haymans Hall was built in 1926 and named after longtime SCAD illustration professor Traci Haymans, an inspirational leader of the program.

In the Georgia state capital, the advertising, graphic design, illustration and branded entertainment programs are located within the SCAD Atlanta building, constructed in 1956. It houses classrooms, studios, SCAD FASH Museum of Fashion + Film, a student center and more.

In Asia, SCAD revitalized the historic North Kowloon Magistracy Building after the Hong Kong Development Bureau entrusted it to the university in 2009. SCAD transformed the midcentury building into the top site for the study of advertising, graphic design, illustration and sequential art in Asia, while maintaining its historic and cultural significance.

RESOURCES

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Access

A SCAD education reaches beyond classroom studies and resources. Industry partnerships convey vital, real-world experience to aspiring professionals in classes and workshops, and annual signature events bring industry luminaries and crowds of enthusiasts together with students for authentic collaboration.

The result is an extraordinary university experience, available only at SCAD.

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Producer Karen Malach, writer Karla Sakas Shropshire and creator Chris Savino discuss Nickelodeon’s The Loud House at the SCAD aTVfest in Atlanta.

ACCESS

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COLLABORATIVE LEARNING CENTER

SCAD founded the Collaborative Learning Center in 2010 to promote the exchange of expertise, experience, skills and ideas among external corporate partners, students and faculty. SCAD students leverage these affiliations to create innovative new products, services and technologies that solve real-world problems.

For each project, the CLC assembles collaborative teams of the most advanced student designers and most accomplished professors to meet the partner’s specific needs and goals. While a lead discipline is often designated for each project, the CLC encourages and facilitates coordination between multiple SCAD departments.

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CLC PARTNERS Abercrombie and Fitch BMW Chick-fil-A The Coca-Cola Company Fossil FOX Sports Girl Scouts Google Great Dane Trailers

I am very pleased with the outcome of the CLC activity. The students exhibit an incredible sense of ownership, professionalism, creativity and pride in the project and the product. — DAVE EDMONDSON research and development manager at Hewlett-Packard

Gulfstream Aerospace The Hershey Company Kroger Microsoft NASA Newell Rubbermaid Procter & Gamble Snap-on Walt Disney Imagineering The Weather Channel

School of Communication Arts students from advertising, graphic design and illustration were key members of the CLC team that worked with Hewlett-Packard to create Live Savannah, a cutting-edge experience that bridges the physical world of print media with the growing digital marketing universe. For this project, ring-bound cards were printed to correspond with a walking tour of Savannah. Upon scanning the cards, enhanced digital content is revealed.

Students and faculty met with HP to review the app’s parameters, set benchmarks and define deliverables. Research, planning, content and design followed. The team developed customized interactive media for local tourism concerns, along with digital prototypes and concept videos.

Finally, students used implementation, testing and focus groups to assess the program.

ACCESS

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EVENTS From sponsorship and participation in national exhibitions, conferences and conventions to hosting on-campus, discipline-focused guests and lecturers, SCAD maintains a schedule of events designed to keep students continuously inspired and aware of leading-edge ideas and industry trends.

Comic-Con International: San Diego Comic Con New York HOW Design Live International Comic Arts Forum One Show Young Ones Competition Editor’s Day Art Director’s Day Additionally, SCAD offers a series of signature events that foster crossdiscipline collaboration. Students, faculty, industry leaders and the public engage in a dynamic exchange of ideas. They also network with new connections and get a glimpse of how SCAD is shaping the future of design.

Savannah Film Festival SCAD Fashion Show SCADstyle SCAD aTVfest SCAD deFINE ART

Top left: Social media video pioneer Meagan Cignoli speaks at SCADstyle 2015.

Bottom left: Eisner Award-winning sequential artist Brooke A. Allen reviews student work at the 2016 SCAD Comics Art Forum.

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I felt inspired to think outside the box and develop my creativity in new directions. — PHIL CRAVEN (M.F.A. sequential art) head of story department at DreamWorks Animation

INDUSTRY CONNECTIONS

The advice and support of industry veterans and organizations enhances the university’s hands-on approach to preparing students for professional careers. SCAD maintains ongoing relationships with top companies through projects at the Collaborative Learning Center. Leaders and legends in various fields frequently attend SCAD signature events to participate in exclusive workshops, creative critiques and classroom visits.

ACCESS

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LIVING LEGEND 42

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Stan Lee, who is synonymous with Marvel Comics, noted the significant number of women in SCAD sequential art classes during a university tour, pointing out that inclusiveness is crucial to the industry’s growth. Marvel Comics and DC Comics have doubled the number of their female-led titles in recent years.

Celebrated superhero comic book creator Stan Lee is a Savannah Film Festival Lifetime Achievement Award recipient.

While in Savannah, Lee met with SCAD sequential art students, reviewed their works in progress and offered advice acquired over 75 years in the business of art, characters and storytelling.

ACCESS

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Ensure it feels like it’s made by humans, for humans.

— STEFAN SAGMEISTER legendary graphic designer, featured guest and lecturer at SCADstyle 2014

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SECTION ACCESS

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SCAD taught me how to think through my decisions and explain them well.

It wasn’t just about the work I was doing; I had the confidence to go out and talk about it to the world. — KATE ARONOWITZ (B.F.A. graphic design) vice president of design at Wealthfront and former global director of design at Facebook

SCAD: The University for Creative Careers The Savannah College of Art and Design is a private, nonprofit, accredited university, offering more than 100 academic degree programs in 42 majors across its locations in Atlanta and Savannah, Georgia; in Hong Kong; in Lacoste, France; and online via SCAD eLearning.

SCAD enrolls more than 12,000 undergraduate and graduate students from more than 100 countries. The innovative SCAD curriculum is enhanced by advanced professional-level technology, equipment and learning resources, as well as opportunities for internships, professional certifications and collaborative projects with corporate partners. In 2015, the prestigious Red Dot Design Rankings placed SCAD in the top four universities in the Americas and Europe. Career preparation is woven into every fiber of the university, resulting in a superior alumni employment rate. In a survey of Spring 2014 SCAD graduates, 97 percent of respondents reported being employed, pursuing further education or both within 10 months of graduation.

Join SCAD on Facebook facebook.com/scad.edu Follow SCAD on Twitter twitter.com/scaddotedu View SCAD photos instagram.com/scaddotedu

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