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REFLECTIONS ON MY FIRST YEAR AS PRESIDENT OF THE SBOA
As we head into another SSA Las Vegas conference, I can’t help but reflect on how far we’ve come in just a year. This particular event holds special meaning for me it was my very first trade show as President of the Storage Business Owners Alliance (SBOA), just days after stepping into the role. I walked in full of ideas, nerves, and determination. One year later, I feel energized by the progress we’ve made and grounded by the lessons I’ve learned along the way.
Expanding Our Reach and Identity
One of the most rewarding parts of this year was expanding SBOA’s visibility and direction through stronger partnerships, fresh programming, and a refreshed brand identity, including our tagline: “The Matchmakers of Self Storage.”
It’s more than clever marketing It reflects our purpose: connecting operators with the right solutions, partners, and support systems to help them succeed From our website to our webinars, our voice is clearer—and bolder—than ever before.
When the right people connect, great things happen. That’s what the SBOA mission is all about.
Showing Up in New Ways
We made a point to get out from behind the screen this year At SSA Orlando, we hosted SBOA’s first-ever live broadcast from a national trade show floor, bringing education and energy to those tuning in remotely Then this summer, we held our first live workshop in San Antonio, designed to help aspiring owners navigate the path from concept to closing.
Of course, SBOA events are also becoming known for something else: next-level networking parties. Whether it was A Night in Paris, Dinner with the Sharks at SeaWorld, An Evening with the Stars at The STRAT, or the speakeasy we’re headed to during SSA Las Vegas next week, these experiences are more than just fun they’re a celebration of the relationships that fuel this industry.
Building the Team
Internally,we’re growing and not just in numbers. This year brought new energy, new challenges, and a renewed sense of direction. I’m especially grateful for the teammates who consistently show up with drive, follow-through, and heart. Their commitment makes everything else possible, and I’m proud of what we’ve been able to accomplish together.
Leading with Purpose
This past year, I’ve worked with our team to deliver programs and tools that meet operators where they are - from our growing slate of educational webinars to improved vendor communications, VIP perks, and insurance marketing strategies. Every initiative has been shaped by one goal: helping self-storage businesses operate more efficiently and make smarter, more profitable decisions.
Collaborating for Greater Impact
I was proud to support efforts to align SBOA more closely with SBOA Insurance Services, improving how we communicate and collaborate across brands. While both teams remain distinct, this alignment helps us better serve operators by creating a more cohesive experience for those seeking insurance and risk management solutions.
This first year as President has been full of growth, learning, and meaningful connection. I’m thrilled with how far we’ve come but I’m even more energized by what’s ahead. From deeper vendor collaboration to more powerful member tools, the SBOA has big things in store. Thank you to every member, vendor, and teammate who’s been part of this journey.
Here’s to year two and to seeing many of you in Las Vegas!
Sincerely,
