More human remains found in Lake Mead
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National Park Service working to identify fifth body discovered in lake - A3
Michael Feinstein to come to Ojai to sing classics by Frank Sinatra, Peggy Lee, others - B1
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Children’s fashions for a global market Santa Barbara-based Mama Luma partnering with Argentinian brand
Horses to dance during dressage show in SB By NEIL HARTSTEIN NEWS-PRESS STAFF WRITER
Dressage returns this weekend to the historic Earl Warren Showgrounds, showcasing a display of beauty and precision to the Santa Barbara community — and featuring riders and horses dancing to music! Hosted by the Santa Barbara County Chapter of the California Dressage Society, the event will take place Saturday and Sunday at the showgrounds, 3400 Calle Real. Enter gate B to park and follow the walkway to the equestrian arenas. The show — rated by the United States Equestrian Federation, the California Dressage Society and the United States Dressage Federation — will exhibit
competitors and their horses riding at all levels from 8 a.m. to 5:30 p.m Saturday and Sunday. The highlight of both days will be Musical Freestyles, exhibiting riders and horses dancing to music. The showcase runs Saturday from approximately 3:40-5:30 p.m. and Sunday from 2:15-4:30 p.m. The event is free to the public, and tickets are not required. Dressage is known as a horse discipline that develops a gradual harmonious physical and mental relationship between horse and rider. It is one of the Olympic sports, and one of its oldest traditions is the Lipizzaner stallions of the Spanish Riding School in Vienna. Its beauty is that it can be practiced by any Please see DRESSAGE on A3 The Santa Barbara County Chapter of the California Dressage Society is hosting a dressage show this weekend at the Earl Warren Showgrounds.
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Santa Barbara-based Mama Luma creates children’s fashions for an international market. The company is now partnering with Enfans, an Argentinian kids brand. NEWS-PRESS STAFF WRITER
“Mama Luma is one of the fastest growing designer kids clothing brands in the world, and global partnerships with other successful brands build a great synergy,” CEO Ata Sari said.
founder Antonela Roccuzzo, who is the wife of Argentine soccer player Lionel Messi, supported the project by sharing the capsule collection on Mama Luma’s website with her 20 million Instagram followers. “Mama Luma prepared a new capsule collection, which embodies the dynamic spirit and high energy of South America with colorful and fun designs for its Enfans partnership, and that is why we named the collection
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after a beautiful province of Argentina: Santa Fe,” Mr. Sari told the News-Press. “We used the phrase ‘kids somos tous iguals’ in the Santa Fe Collection, which is a mixture of English, French and Spanish languages. And it means, ‘All kids are equal.’ “We also included checkered patterns to spark up the collection with the fine taste of our designer team,” he added. The new collection features outfits for little boys as well as
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some unisex pieces. “In contrast to Mama Luma’s originals, this vibrant blue and orange collection also has outfits for little boys,” Mr. Sari said. “We have an athletic approach in unisex clothes, and we make sure to make them from 100% organic fabrics. It represents the equality of all genders. “All kids around the world deserve to feel confident and comfortable enough to express Please see MAMA LUMA on A4
(The Center Square) – The University of Southern California’s plan to leave the Pac-12 athletic conference and join the Big Ten in 2024 will have a “significant fiscal impact” on remaining schools in the Pac-12, according to a report released Wednesday. The interim report, presented to the UC Regents on Wednesday, overviews the impact UCLA and USC’s decision to join the Big Ten in two years will have on other campuses and on student athletes. Both UCLA and USC announced in June plans to join the Big Ten in 2024 once Pac-12’s existing media agreement expires – an announcement that sparked concern from the UC Regents and Gov. Gavin Newsom, who say they were left out of the decisionmaking process. The report estimates that USC’s move to the Big Ten alone could result in a $150 million loss in media revenue for the Pac-12. According to the report, USC is the “single biggest drive of football viewership revenue in the conference” and accounts for as much as 30% of media value in the Pac-12. The report states that USC’s move would “represent an estimated impact of almost $10M for each of the remaining 11 Pac12 campuses.” UCLA’s departure would also have a fiscal impact on campuses, but less than USC’s. “Based on media estimates of UCLA’s value to the Pac-12 and the yet-to-be-determined media rights deal, the impact of UCLA’s departure is expected to be
perhaps a third of USC’s impact,” the report notes. USC and UCLA’s move to the Big Ten in 2024 will likely result in a massive revenue boost for the schools from media-rights deals. The Los Angeles Times reported that the Big Ten’s media deal for 2024 could be worth $1 billion a year. When split between 16 schools, that averages to about $62.5 million per school – almost twice what UCLA earned from the Pac-12 two years ago, the Times reported. Regents also considered new rules that would allow the UC president to decide on matters regarding athletics programs in certain cases. These include cases that would have an “adverse fiscal impact” of 10% or more on the operating revenues of athletic departments on other campuses, that raise the “significant question” of university policy or create a risk of reputation harm to any campus in the university. In turn, the new rules would hamstring a campus chancellor’s authority to determine membership in athletic conferences, which has been the status-quo since 1991, according to the report. The report notes that UCLA’s decision to move to the Big Ten revealed gaps in the university’s oversight model, saying “severe time constraints precluded the Regents from being in a position to offer any meaningful input into the decision.” Regents are expected to convene in September to vote on the proposed rule change regarding the delegation of authority.
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By MADISON HIRNEISEN THE CENTER SQUARE
By KATHERINE ZEHNDER Mama Luma, a Santa Barbarabased children’s fashion brand that exports clothes to more than 50 countries, has reached a new milestone in its global success. It is now partnering with Enfans, an Argentinian kids brand. “It’s a fantastic opportunity for both brands, and we are very excited to have partnered up with Enfans,” Ata Sari, CEO of Mama Luma, told the News-Press, answering questions by email. “Mama Luma is one of the fastest growing designer kids clothing brands in the world, and global partnerships with other successful brands build a great synergy,” Mr. Sari said. “Mama Luma has been receiving great interest from the South America market, so we decided to contact the Argentina-based kids brand, Enfans, to partner up in the region. “After discussions for over a year, we decided to launch a capsule Enfans collection on our website (www.mamaluma.com ), where people from all around the world can shop Enfans products and feel the Enfans spirit,” Mr. Sari said. “We integrated the project into our distribution channels, which allows us to offer an optimized online shopping experience and to deliver worldwide.” Enfans was inspired by Mama Luna’s success and partnered with the Santa Barbara company to expand its sales network internationally. Enfans co-
Report: USC, UCLA Big Ten move poses ‘significant’ impact on remaining Pac-12 schools
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Wednesday’s SUPER LOTTO: 2-9-25-38-41 Mega: 18
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