Illume Monthly Report

SBK ADVERTISING ORGANIC REPORT MONTHLY REPORT

JAN 2024

Prepared By: SBK Advertising Prepared For: Robert Fansler www.sbkadvertising.com

January 2024 Overview

Organic Conversions For January, IllumeMedSpa.com captured 61 confirmed organic website leads and 28 phone leads. Below you can see that all stats were up month over month.

See the arrow below to view the increase in sessions over the last 4 months.

We were also excited to see the conversion rate increase from 3.24% in Dec to 5.13% in Jan. We want more traffic, but more importantly we want higher converting traffic! We will also add in the converted to appointment leads once those are sent over.

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SBK Advertising Organic Report

January 2024 Overview

Keyword Review

Organic Keywords Trend

Over the last year, Google made 5 major algorithm updates (see G’s in the top graph). Per the previous page, the top graph shows a slight drop in keywords after October. However, as we’ve seen the sessions increase over the last couple of months, we’ve also seen an increase in conversions.

Below you can see the top 20 keywords from Google’s Search Console. The biggest jump in impressions for January was “facials near me” and “co2 laser kansas city”. What I do find interesting is that “hormone therapy near me” dropped down to number 36. You can view all keywords here: https://lookerstudio.google.com/s/n8FiinpocKI

SBK Advertising Organic Report

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January 2024 Overview

Completed January Work Published blog post - https://www.illumemedspa.com/post/explorethe-impact-of-semaglutide-weight-loss Continued Social Media Calendar/Plan Posted 10 organic social posts, 7 stories & and created 2 boosted ads January Emsculpt Sale - ran 26 days Cost - $180.40 Reach - 11,426 Link Clicks - 376 Because have not seen any actual leads from these social campaigns, we decided to switch to a social lead campaign where the customer submits his or her information on the social platform!

Monitored SEMrush to optimize SEO, backlink profile, and keyword rankings Monitored Google Search Console for any issues and keyword performance Continued to request Google crawl older blog posts that haven’t been indexed Prospected and reached out to 100 potential link prospects Updated website plugins throughout the month Analyzed and reported on traffic and work at EOM For all elements of the Illume campaign, we will continually look for ways to improve. Please let us know if you have any questions.

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SBK Advertising Organic Report

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Contact Us : Phone Number 816-786-7811 Email Address stephen@sbkadvertising.com Office Address Lee’s Summit, MO