The Redbury Hollywood Sales Kit

Welcome to The Redbury, the latest addition to the award-winning sbe Hotel Collection, curated by visionary Creative Director and renowned photographer, Matthew Rolston, in collaboration with sbe Founder and CEO, Sam Nazarian. Situated at the iconic convergence of Hollywood and Vine, The Redbury offers guest suites, amenities and services that provide an unpretentious and engaging hospitality experience, appealing to a community that is passionately connected to the arts, music, fashion and entertainment. Complementing The Redbury’s inviting livability are its signature restaurant Cleo, welcoming public spaces, outdoor courtyard and guest library.

The Redbury features 57 thoughtfully-appointed guest flats that exude boho-chic, inspired by traditional English antiques, with design elements that are drawn from a variety of old-world ethnic cultures. Created to provide a relaxed and entertaining environment, each spacious guest suite offers a home-like atmosphere to accommodate stays of a day, a week or as long as wanted.

Guest Suite Finishes & Appointments 57 flats comprised of: 11 Highland Flats, 19 Sunset Flats, 11 Vine Flats, 12 Hollywood Premier Flats, and 4 Redbury Signature Flats 750-1020 sq-ft of living space Plush pillow top mattress 300 thread count Italian linen and terry Oversized walk-in rain shower Luxury bathrobes European style kitchen with gas burners Washer/dryer unit Old world art collection, featuring hand drawn illustrations and oil paintings English roll arm sofa with antique brass nail head detailing Vintage rock and roll posters Persian rug Patterned throw pillows in colorful paisleys Floor to ceiling windows Private patio or balcony

High-speed WIFI network sbe VIP Program 24-hour in-flat dining service created by sbe Executive Chef Daniel Elmaleh Fully stocked bar 40-46� HD LCD television with DVD Vinyl collection and record player Digital TV programming with DVR and free-to-guest entertainment Oversized kitchen work island

Available Upon Request: In-flat dining from sbe’s Katsuya Hollywood Hypo-allergenic bedding Crib & baby bedding Custom pet amenities

In addition to Cleo, The Redbury offers a range of in-flat food & beverage amenities including: 24-hour in-flat dining created by sbe Executive Chef Daniel Elmaleh In-flat dining from sbe’s award-winning Katsuya Hollywood Specialty cocktails Picnic baskets Special occasion amenities Grocery delivery Cleo catering services for internal or external meetings as well as available support from all sbe venues

For guests looking to entertain either for business or pleasure, The Redbury provides food & beverage social catering services both in-flat and in any of the hotel’s common areas and outdoor terraces. All social catering experiences are created exclusively by sbe Executive Chef Daniel Elmaleh.

FLAT A

FLAT B

11 Highland Flats, 11 Vine Flats, 19 Sunset Flats 750 SF

12 Hollywood Premier Flats 850 SF

FLAT C 4 Redbury Signature Suites 1020 SF

Your Gateway to Hollywood and the Exclusive sbe Lifestyle Just beyond your home-away-from-home at The Redbury lies a world of authentic Hollywood diversions frequented by both travelers from around the world and the biggest stars of music, movies and television …and that’s just the beginning. Your stay at The Redbury also qualifies you as an sbe VIP, providing exclusive access to sbe’s collection of award-winning hotel, restaurant and nightlife destinations throughout Los Angeles.

L.A. Awaits Guided architectural and landmark tours Canyon hiking & horseback riding in the Hollywood Hills

As a guest of The Redbury you are provided VIP, preferential access and reservations to sbe’s awardwinning restaurants, nightclubs and more including: Create Emerson Theatre

Guided touring and collecting at Los Angeles art galleries

Greystone Manor

Visits to farmer’s and green markets

The Sayers Club

Close proximity to the biggest live music venues on the West Coast Access to smaller and unusual music and entertainment experiences One-on-one surfing instruction

Tres by José Andrés The Bazaar by José Andrés Katsuya Hollywood Katsuya Brentwood Katsuya Glendale

Personalized high-end vintage shopping for fashion, furniture and specialty items

Katsuya LA Live

One-on-one visits to film and music productions

Gladstone’s Malibu

Bicycle and walking tours of Hollywood VIP Access to the sbe Collection

The Abbey Food & Bar Hyde Lounge at Staples Center Ciel Spa at SLS

The Redbury is dedicated to a highly anticipatory guest service experience facilitated by Hosts who are eager to exceed any request.

Highlighted below is a sampling of guest and business services designed to accommodate any need or desire during your stay.

Guest Services include: Personalized wake-up calls 24-hour in-flat dining service Pressing, dry cleaning and alteration services Express check-in and check-out World-class concierge service providing exclusive access to Hollywood’s various cultural, recreational and dining diversions VIP access to the sbe Collection In-flat chef service In-flat yoga or pilates

Designed to cater to the business traveler connected to the worlds of music, fashion and entertainment, The Redbury offers a suite of customizable business services. Whether hosting a meeting catered by Cleo or a creative environment for a brainstorm, The Redbury can meet any demand with agility and initiative.

Business Services include: Wireless Internet access throughout the hotel, including the restaurant, lobby and all common areas iPads, laptops, printers and fax machines available upon request Full shipping and messenger services Full printing services

Traditional wood paneling Antique bronze mirrored walls Tufted leather sofas Brass pendants and sconces with silk lampshades Vintage collection of authentic art pieces and photography

The Redbury is committed to sustainability, fully embracing the reusability and locavore movements in all aspects of the Hotel.

Teak decking Oversized weathered wicker furniture with linen cushions Large zinc planters Day beds Moorish inspired lanterns Lush landscaping with walls of creeping fig and trees

In the inspired tradition of sbe’s award-winning restaurant collection, The Redbury is proud to present Cleo, the signature dining experience from sbe Executive Chef Daniel Elmaleh, serving lunch, dinner and late-night fare from noon to midnight daily. Cleo’s distinctly light and fresh menu evokes a contemporary Mezze bar, featuring seasonal grilled Pinchos, small-plate selections of meats, seafood and vegetables, as well as delicious salads, homemade Laffa flatbreads, a delectable raw bar and an array of vegetarian items. Highlighting the menu is a collection of unforgettable dishes prepared in a stone oven, only further reinforcing why Cleo is quickly becoming one of Hollywood’s most sought after culinary experiences.

Founder, CEO and Chairman of the Board

With an uncompromising entrepreneurial instinct and personal style, sbe Founder, Chairman and CEO Sam Nazarian has been a transformative force in revolutionizing contemporary hospitality. In only a decade, Nazarian has defined “the scene” in Los Angeles and beyond, driving sbe to become the creative wellspring for some of the world’s most sought-after luxury lifestyle brands in North America, including SLS Hotels and Casinos, Katsuya by Starck, The Bazaar by José Andrés and Hyde Lounge.

Nazarian’s career began in the tech industry with a wireless company he co-founded and later sold after leading its rapid growth and record sales. In 2001, Nazarian began to hone his expertise in development and hospitality by successfully diversifying his family’s assets into real estate holdings across virtually all sectors of the market. It was during this phase of his career that Nazarian began to see a demand for a different approach to hospitality-one that would fundamentally change the industry moving forward.

From the launch of sbe’s first nightclub in 2003, Nazarian has evolved the privately-held sbe into the definitive name in luxury with a collection that includes some of the most exclusive and high-profile hospitality and lifestyle destinations in the world. To create sbe’s award-winning portfolio, Nazarian has aligned with internationally acclaimed design and culinary talents such as Philippe Starck and Matthew Rolston and chefs José Andrés and Katsuya Uechi. Nazarian’s business savvy and creative vision have also attracted the interest of Wall Street, as well as active participation from a “who’s who” of financial institutions, including Merrill Lynch, JP Morgan, Credit Suisse, Lowe Enterprises, Colony Capital and Stockbridge Real Estate Funds.

The youngest executive to be named one of the “Top 100 Most Powerful People in Southern California”

by West, the Los Angeles Times’ magazine, Nazarian was also named among “The Influentials” in Los Angeles Magazine, honored with the Mondavi Wine & Food award and named the “Hotelier of the Year” for 2 consecutive years by HotelChatter.com. He is an active member of the Southern California Institute of Architecture’s Board of Directors and a generous supporter of the Beverly Hills Education Foundation.

In July 2009, Los Angeles Mayor Antonio Villaraigosa appointed Nazarian to the Board of Airport Commissioners of Los Angeles World Airports.

Creative Director Internationally acclaimed visual auteur Matthew Rolston has consistently redefined how people see pop culture, photography and modern beauty. Renowned for his influential lighting techniques and unique approach to art direction and design, Rolston’s career is synonymous with the revival and expression of Hollywood Glamour.

Rolston’s budding career sparked with a fortuitous gig shooting the then unknown Steven Spielberg under the assignment of Andy Warhol. Soon after, he began shooting covers and editorial assignments for founding editor Jann Wenner of Rolling Stone. Shortly, other prominent publications began to recognize Rolston’s work, such as Harper’s Bazaar, Vogue, Vanity Fair, W, GQ, Esquire, O, the Oprah Magazine and The New York Times Magazine.

Deciding to extend his vision beyond still photography into the moving image, Rolston began conceiving, writing and directing music videos and television commercials for such diverse clients as Madonna, Janet Jackson, Christina Aguilera, Beyoncé Knowles, L’Oreal, Revlon, Esteé Lauder, Clairol, Pantene, Elizabeth Arden, Gap, and Polo Ralph Lauren, among many others.

A restlessly creative type, Rolston has once again redefined and expanded the scope of his vision with his latest move into the area of experiential design, including hospitality, product design, and entertainment. His first hospitality endeavor, The Redbury, has become Rolston’s fresh canvas, empowering him to showcase a unique real-world environment for a style-focused audience.

Rolston was born and raised in Los Angeles. His art education began at an early age in the mediums of drawing and painting. He went on to study photography, filmmaking and illustration at the Art Center College of Design in Pasadena. Rolston lives and works in Beverly Hills, California and travels the world constantly on assignment.

Executive Chef, sbe Restaurant Group Daniel Elmaleh, Executive Chef of sbe’s restaurant portfolio, oversees a diverse collection of restaurant and nightspot menus, including all four Katsuya locations, the world famous Abbey Food & Bar, two Hyde locations, Industry, The Colony and the iconic Gladstone’s Malibu.

Drawing on both his childhood and professional life spent around the globe, Elmaleh is known for effortlessly blending cuisines to create exotic and sumptuous dishes, often in the most unexpected places.

With his development of imaginative dishes and culinary offerings, he continues to make a name for himself as the creator of inventive and enlivening menus. Some of his signature innovations include the burger bar at Industry, a unique menu of traditional burgers rarely found in a nightclub atmosphere; the enticing small plates he has created for Hyde Mammoth; and the updated Gladstone’s menu focusing on fresh seafood. Elmaleh has again harnessed his worldly culinary approach with his first signature restaurant, Cleo. Boasting a distinctly light and fresh menu that evokes a contemporary Mezze bar, Cleo features seasonal grilled Pinchos – homemade Laffa flatbreads, a delectable raw bar and an array of vegetarian items. Highlighting the menu is a collection of unforgettable dishes prepared in a signature stone oven.

Elmaleh began his career as a chef in Japan at a prominent French restaurant. He then moved to Milan to cook at Ristorante Giannino, and soon after moving to Los Angeles in 2001, he was hired by Josiah Citrin at both the contemporary French eatery Melisse and its sister restaurant Lemon Moon.

In 2006, Elmaleh opened Celadon restaurant, where he spent two years as Executive Chef and was named a “Rising Star Chef” of 2007 by Star Chefs. It was there that he met Katsuya Uechi and forged the relationship that led to his role as sbe corporate chef at Katsuya and then an overall sbe corporate chef.

Elmaleh’s unique culinary style is informed by his upbringing. Born in Haifa, Israel, to a Moroccan father and a Japanese mother, he moved to Japan at age 9, where his father opened a Moroccan restaurant, sparking the young Elmaleh’s interest the in food service industry.

Elmaleh began his training at the famed Culinary Institute of America in New York, where he graduated in 1995.

He resides in Woodland Hills, California, with his wife Justine.