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SBC Summit North America 2027 - Sales Presentation

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Sales Presentation


SBC Summit North America 2027 Bringing North American Gaming Together Welcome to SBC Summit North America 2027, the next evolution of SBC’s established Canadian event, expanding its focus to bring the US and Canadian gaming industries together in Toronto. North America is one of the world’s largest and most important gaming regions, but it is not one market. The US operates state by state whilst Canada is evolving province by province and across both countries regulation is changing, technology is transforming the industry and the threat of marketing saturation is evermore present. SBC Summit brings those conversations together in one place. Major US and Canadian operators, lotteries and Crown corporations, Tribal and First Nations gaming leaders along with regulators and associations will gather to understand what is changing and how to stay competitive and grow. Toronto provides the home, but North America is the market. Taking place from June 15 - 17 2027 the Summit combines a first class conference program, curated business networking, a show floor bringing together the latest products and technology and unforgettable SBC hospitality Together in Toronto Yours truly, Rasmus Sojmark CEO & Founder

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150+

The Experience

Exhibitors & Sponsors

SBC Summit North America is where the Canadian and US casino, iGaming and betting industries come to do business.

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Over 6,000 delegates will gather in Toronto to explore a show floor packed with some of the greatest (and newest) products on the market, and listen in to what the greatest conference program in tech and gaming has to offer, all set in one of the world’s greatest gaming hubs

Days of Networking

At SBC Summit North America, our priority is your experience. Every detail has been considered, from healthy, high-quality food options to dedicated networking spaces that help you connect with the people and companies you want to meet. This is the kind of hospitality that makes doing business not only productive but enjoyable. Daytime and Evenings are filled with unforgettable experiences, including sports networking activities, dinners and networking parties.

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6,000 Delegates

250

Conference Speakers


The Venue The Metro Toronto Convention Centre, a world-class venue located in the heart of Toronto, will be the main hub for SBC Summit North America. It’s downtown location is within walking distance of some of Canada’s most exciting attractions, as well as the Financial & Entertainment Districts, plentiful accommodations, diverse culture & cuisine, and convenient public transit systems. And the business continues beyond the venue with dinners hospitality and evening experiences across Toronto designed to turn introductions into stronger relationships.

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The Conference Stages SBC Summit North America is offering quality content across 6 different conference stages with varying subjects:

WEDNESDAY 16 JUNE

THURSDAY 17 JUNE

LEADERS CONFERENCE

LEADERS CONFERENCE

REGULATION IN NORTH AMERICA

REGULATION IN NORTH AMERICA

PRODUCT CONFERENCE

PRODUCT CONFERENCE

DAY 1 DAY 1

TRIBAL & FIRST NATIONS GAMING CONFERENCE CYBERSECURITY FORUM

DAY 2 DAY 2 DAY 2

LOTTERY & LAND-BASED GAMING CONFERENCE

PRESENTED BY OLG

FINTECH & COMPLIANCE FORUM

PLAYER PROTECTION FORUM

PREDICTION MARKETS FORUM

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A Focused Marketplace Built for Business The exhibition will include more than 100 exhibitors delivering a quality-led and intimate business experience, SBC’s newly developed and state-of-the-art networking programme will create additional networking and business opportunities for our key exhibitors and assist you in meeting your expectations for both ROI and lead generation. Unique content and educational formats will be presented across four conference stages right on the exhibition floor, where 150 speakers will be sharing their expertise, stories and industry views based on years of gaming industry experience. Key Areas ● ● ● ● ● ●

Conference Stages Networking & Business Lounges Start Up Zone Fintech, Payments and Compliance Regulatory Lounge Catering Hubs

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Headline Sponsorships


Platinum Sponsor

$75,500 CAD $55,000 USD

Position your brand among the industry's most influential companies with Platinum Headline Sponsorship of SBC Summit North America, bringing together 6,000+ industry professionals from across North American gaming. Enjoy premium brand visibility before, during and throughout the event, positioning your company at the forefront of North America’s annual meeting place for the regulated gaming industry. Sponsorship Includes: ● Platinum Headline Sponsor Recognition: Prominent logo and company profile on the official SBC Summit North America website. ● Event-Wide Branding: Sponsor recognition across official print and digital marketing materials, venue signage, walls and banners. ● Conference Branding: Your logo displayed within the main conference rooms. ● Conference Screen Exposure: Promotional video content shown on rotation during conference session breaks. ● Official Programme & App: Platinum Headline Sponsor recognition in the printed event programme and SBC Connect app. ● Premium Advertising: Double-page advertisement in the official printed programme (€4,500 value). ● Executive Interview: Dedicated interview featuring your company in the official event programme. ● LinkedIn Promotion: Dedicated sponsored LinkedIn post highlighting your company as a Platinum Headline Sponsor.

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Gold Headline

$52,000 CAD $38,000 USD

Position your brand among the industry's leading companies with Gold Headline Sponsorship of SBC Summit North America, bringing together 6,000+ industry professionals from across North American gaming. Enjoy the best possible brand visibility before, during and throughout the event, positioning your company at the forefront of North America’s annual meeting place for the regulated gaming industry. Sponsorship Includes: ● Gold Headline Sponsor Recognition: Prominent logo and company profile on the official SBC Summit North America website. ● Event-Wide Branding: Sponsor recognition across official print and digital marketing materials, venue signage, walls and banners. ● Conference Branding: Your logo displayed within the main conference rooms. ● Conference Stage Screen Exposure: Promotional video content shown on rotation during conference session breaks. ● Official Programme & App: Gold Headline Sponsor recognition in the printed event programme and SBC Connect app. ● Premium Advertising: Double-page advertisement in the official printed programme (€4,500 value). ● Executive Interview: Dedicated interview featuring your company in the official event programme. ● LinkedIn Promotion: Dedicated sponsored LinkedIn post highlighting your company as a Gold Headline Sponsor. SBC SUMMIT NORTH AMERICA • 2027

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Silver Headline

$40,000 CAD $28,500 USD

Elevate your brand's presence at SBC Summit North America with Silver Headline Sponsorship, connecting your company with 6,000+ industry professionals from across North American gaming. Benefit from prominent brand exposure before and throughout the event, positioning your company alongside leading businesses shaping the future of North America’s regulated gaming industry. Sponsorship Includes: ● Silver Headline Sponsor Recognition: Your company logo and profile featured on the official SBC Summit North America website. ● Event-Wide Branding: Sponsor recognition across official print and digital marketing materials, venue signage, walls and banners. ● Conference Branding: Your logo displayed on signage within the main conference rooms. ● Conference Stage Screen Exposure: Promotional video content shown on rotation during conference session breaks. ● Official Programme & App: Silver Headline Sponsor recognition in the printed event programme and SBC Connect app. ● Premium Advertising: Full-page advertisement in the official printed programme (€2,500 value). ● LinkedIn Promotion: Dedicated sponsored LinkedIn post highlighting your company as a Silver Headline Sponsor.

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Bronze Headline

$27,000 CAD $19,500 USD

Strengthen your brand's presence at SBC Summit North America with Bronze Headline Sponsorship, connecting your company with 6,000+ industry professionals from across North American gaming. Benefit from valuable brand exposure before and throughout the event, positioning your company alongside leading businesses shaping the future of North America’s regulated gaming industry. Sponsorship Includes: ● Bronze Headline Sponsor Recognition: Your company logo and profile featured on the official SBC Summit North America website. ● Event-Wide Branding: Sponsor recognition across official print and digital marketing materials, venue signage, walls and banners. ● Conference Branding: Your logo displayed on signage within the main conference rooms. ● Official Programme & App: Bronze Headline Sponsor recognition in the printed event programme and SBC Connect app. ● Premium Advertising: Full-page advertisement in the official printed programme (€2,500 value). Build your visibility. Connect with North America’s gaming industry. Make your brand stand out at SBC Summit North America.

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Premium Sponsor

$20,500 CAD $15,000 USD

Increase your brand's visibility at SBC Summit North America with Premium Sponsorship, connecting your company with 6,000+ industry professionals from across North American gaming. Benefit from prominent brand exposure before and throughout the event, positioning your company alongside leading businesses in North America’s regulated gaming industry. Sponsorship Includes: ● Premium Sponsor Recognition: Your company logo featured across official print and digital marketing materials. ● Event-Wide Branding: Sponsor logo displayed on selected signage, banners and walls throughout the venue. ● Conference Branding: Your logo featured on signage within the main conference rooms. ● Premium Advertising: Full-page advertisement in the official printed event programme (€2,500 value). ● Official Programme & App: Premium Sponsor recognition in the printed event programme and SBC Connect app. Elevate your visibility. Reach North America’s gaming industry. Make your brand part of SBC Summit North America.

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Registration Sponsorships


Registration & Badge Pick Up Sponsor

$57,500 CAD $42,000 USD

Sponsor the Registration Area where delegates will pick up their badges when they arrive for SBC Summit North America. You are guaranteed maximum visibility, branding exposure, as well as delegate engagement with your brand. Sponsorship Includes: ● Your logo will be around all the registration desks ● Your logo will appear on signage in the registration area ● Your branding will be included on the 3x LARGE pillars in the registration area ● Your branding will appear on floor stickers ● Your logo will appear on t-shirts worn by the registration staff ● Registration staff can hand out your gift / flyer to everyone when they register (Sponsor to provide marketing material) ● NB: Sponsor to provide artwork to the specifications given by SBC for Pillars and Floor Stickers. SBC will manage and cover the costs of printing and installation

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Morning Briefing Email

$12,500 CAD $9,000 USD

The Morning Briefing Email is sent to all the registered delegates in the morning, and it includes valuable information for delegates like where to pick up the badges and info about the schedule for the day etc. Sponsoring the Morning Briefing Email provides you with the perfect opportunity to get in front of all the delegates before the event opens for the day. Sponsorship Options: ● Tuesday Morning $12,500 ● Wednesday Morning $12,500 ● Thursday Morning $12,500 Sponsorship Includes: ● You will be mentioned as the official sponsor of the “Morning Brief Email” ● You will have your logo + 100 word company description shown in the email ● You will have your banner + link shown in the email ● For best results we recommend: ○ Submitting creative with a call-to-action to drive attendees to your booth ○ Banner links to the URL of your choice

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Website Registration Page Banners

$19,500 CAD $14,000 USD

Great opportunity to showcase your brand via banners on the SBC Summit Americas website registration page which will be viewed by tens of thousands of people. Sponsorship Includes: ● Website Registration Page Banner Sponsor includes your Promotional Banner (incl. your URL) shown on the Online Registration Pages for the SBC Summit Americas Recommended Banner & Creative Formats: ● Your Promotional Banners should ideally promote your Booth / Participation at SBC Summit Americas ● We recommend that you include a Call-to-action and URL to drive attendees to an RSVP based opportunity, or other ideas you might have around lead generation ● You can notify your Customer Success Manager anytime to change the Banners

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Registration Confirmation Email Sponsor

$15,000 CAD $11,000 USD

Great opportunity to showcase your brand via banners and content on the registration confirmation email that will be received by tens of thousands of delegates after they have registered for the SBC Summit Americas. Sponsorship Includes: ● Registration Confirmation Email Sponsor includes your Promotional Banner or Company Logo and URL shown on the Registration Confirmation ● Delegates receive after they have completed the registration process Recommended Banner & Creative Formats: ● Your Promotional Banners should ideally promote your Booth / Participation at SBC Summit Americas ● We recommend that you include a Call-to-action and URL to drive attendees to an RSVP based opportunity, or other ideas you might have around lead generation ● You can notify your Customer Success Manager anytime to change the Banners

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Website Banners

$17,000 CAD

Your banners will be positioned in rotation on all positions around the SBC Summit North America event website, ensuring that your branding and call to action is seen by the audience of the website and ultimate attendees for the event. A fantastic opportunity to engage the audience in the run up to the event. 100k Impressions - $17,000 CAD ($12,500 USD) 200k Impressions - $32,000 ($23,500 USD) 300k Impressions - $46,000 (33,500 USD) ● ● ● ●

Location and Duration: SBC Summit North America - Start Date 10th June 2027 Dimensions: 300 x 250, 320 x 50, 728 x 90 pixels, (W x H) File size: 300kb max. Accepted formats: Gif, WEBP,JPG,PNG.

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Delegate Sponsorships


Lanyard Sponsorship

$62,000 CAD $45,000 USD RESERVED!

Put your brand around the neck of every delegate at SBC Summit North America with one of the event's most visible and sought-after sponsorship opportunities. Worn by thousands of gaming industry professionals throughout the Summit, official delegate lanyards provide continuous brand exposure across the exhibition floor, conference sessions, networking lounges and business meetings. This high-impact sponsorship ensures your company remains visible wherever business takes place. Sponsorship Includes: ● ● ● ● ●

Official Lanyard Branding: Your company logo prominently featured on the official SBC Summit North America delegate lanyards. Event-Wide Brand Exposure: Reach delegates across the exhibition, conference and networking areas throughout the Summit. Continuous Visibility: Benefit from repeated brand exposure as attendees wear their lanyards throughout the event. High-Impact Brand Association: Position your company alongside one of the most essential and recognisable items of the delegate experience. Sponsor-Supplied Lanyards: Sponsor to provide the branded lanyards in accordance with SBC's specifications.

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$73,000 CAD $53,000 USD

Name Badge Sponsorship Put your brand at the heart of SBC Summit North America with exclusive visibility on the official delegate badges worn by thousands of gaming industry professionals.

As an essential part of every attendee's experience, delegate badges are worn throughout the Summit, providing continuous brand exposure across the exhibition, conference sessions, networking lounges and business meetings. This prestigious sponsorship positions your company alongside every interaction, introduction and business connection made during the event. Sponsorship Includes: ● ● ● ● ●

Official Delegate Badge Branding: Your company logo prominently featured on the name badges worn by all SBC Summit North America delegates. Event-Wide Brand Exposure: Reach thousands of industry professionals across every area of the Summit. Continuous Visibility: Benefit from repeated brand exposure as attendees wear their badges throughout the event. Photography & Video Exposure: Additional visibility through event photography and video footage featuring senior executives and high-profile delegates. Full Production & Distribution: SBC manages badge design, printing and provision, with the sponsor supplying its company logo.

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$48,000 CAD $35,000 USD

Wristband Sponsorship Put your brand on the wrists of thousands of gaming industry professionals with one of SBC Summit North America's most visible and impactful sponsorship opportunities.

Worn by delegates throughout the Summit, official wristbands provide access to designated conference areas, networking activities and evening events. This exclusive sponsorship delivers continuous brand exposure, keeping your company visible as attendees connect, network and do business across the event. Sponsorship Includes: ● Exclusive Wristband Branding: Your company logo prominently featured on all applicable official delegate wristbands. ● Event-Wide Brand Exposure: Reach delegates across conference sessions, networking activities and official evening events. ● Continuous Visibility: Benefit from repeated brand exposure as attendees wear their wristbands throughout the Summit. ● Direct Delegate Distribution: Branded wristbands distributed to eligible attendees during registration. ● Full Production & Distribution: SBC manages wristband production and distribution. On every wrist. At every event. Your brand wherever the industry goes at SBC Summit North America.

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Wifi Sponsor

$48,900 CAD $35,000 USD

Connect your brand with thousands of gaming industry professionals through exclusive sponsorship of the official Wi-Fi network at SBC Summit North America. From accessing the event app and arranging meetings to staying connected with colleagues and clients, reliable Wi-Fi is an essential part of the delegate experience. This high-impact sponsorship places your company at the centre of that connectivity, delivering prominent brand exposure throughout the Summit. Sponsorship Includes: ● ● ● ● ●

Exclusive Wi-Fi Sponsorship: Sole sponsor recognition of the official SBC Summit North America delegate Wi-Fi network. Branded Network Access: Opportunity to feature your company name as the Wi-Fi network name or password. Digital Brand Engagement: Opportunity to direct delegates to a landing page of your choice when connecting to the Wi-Fi network. Event-Wide Promotion: Your sponsored Wi-Fi details featured in the official printed event programme, on venue signage and on delegate name badges. High-Frequency Brand Visibility: Reach attendees as they access and use one of the Summit's most essential services.

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Delegate Bag Sponsorship

$27,500 CAD $20,000 USD

Put your brand in the hands of thousands of industry professionals at SBC Summit North America with exclusive branding of the official delegate bags. Distributed at registration and available throughout the exhibition, these practical, reusable bags offer excellent brand visibility during the event and continued exposure long after delegates return home. Sponsorship Includes: ● Exclusive Bag Branding: Your company branding prominently featured on the official delegate bags. ● Event-Wide Distribution: Bags offered to delegates at registration and available at selected locations across the exhibition floor. ● Long-Lasting Brand Exposure: A practical promotional item delegates can continue using beyond the event. ● Marketing Material & Gifts: Opportunity to include your company's promotional materials and branded gifts inside the bags. ● Production & Distribution: Sponsor supplies the branded bags and contents; SBC manages bag stuffing and on-site distribution. Put your brand in their hands. Travel beyond the exhibition. Make a lasting impression at SBC Summit North America.

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Official Programme Sponsorship

$27,500 CAD $20,000 USD

Put your brand in the hands of every delegate at SBC Summit North America with exclusive sponsorship of the Official Event Programme, distributed at registration. As an essential guide to the exhibition, conference and networking programme, this sponsorship delivers prominent brand exposure throughout the event. Sponsorship Includes: ● Exclusive Programme Sponsorship: Your company logo prominently featured on the programme's main page and throughout its content. ● Branded Belly Band: Your branding wrapped around every programme for maximum visibility (€6,000 value). ● Premium Back-Cover Advertisement: Exclusive advertising space on the programme's back cover (€5,000 value). ● Full-Page Advertisement: Dedicated page to promote your company, products and services (€1,750 value). ● Event-Wide Distribution: Official programmes handed out to delegates at registration. ● Total Included Advertising Value: €12,750 Own the programme. Reach every delegate. Keep your brand front and center throughout SBC Summit North America.

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SBC Connect Sponsor

$48,000 CAD $35,000 USD

Put your brand at the centre of the SBC Summit North America digital experience with exclusive sponsorship of SBC Connect, the official event networking app. Used by thousands of delegates to connect, arrange meetings, explore the conference programme and navigate the exhibition, SBC Connect offers premium brand visibility before and throughout the event. Sponsorship Includes: ● ● ● ● ● ●

Exclusive App Sponsorship: Your company recognised as the Official SBC Connect App Sponsor. Premium Landing Page Branding: Your logo prominently displayed on the app's opening screen, ensuring immediate visibility. Persistent Desktop Branding: Sponsor logo positioned below the main navigation menu, providing repeated exposure as delegates use the platform. Official Website Branding: Your logo featured in the SBC Connect section of the SBC Summit North America website. Email Branding: Sponsor logo included in all SBC Connect communications sent to attendees. Multi-Platform Exposure: Brand visibility across the web platform and mobile app, available through the Apple App Store and Google Play.

Own the app. Power the connections. Put your brand at the heart of networking and business at SBC Summit North America.

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Phone Charging Station Sponsor

$14,000 CAD $10,000 USD

Keep North America's gaming industry connected while putting your brand at the centre of an essential delegate service on the exhibition floor. With thousands of attendees relying on their phones for meetings, networking and business throughout the Summit, convenient charging facilities are always in demand. This sponsorship gives your brand valuable visibility while providing a practical service delegates will genuinely appreciate. Sponsorship Includes: ● Exclusive Charging Station Branding: Your company logo prominently displayed on two branded phone charging stations located on the exhibition floor. ● High-Traffic Exhibition Exposure: Position your brand in key areas where delegates can stop, recharge and continue networking. ● Practical Delegate Engagement: Associate your company with a valuable service that keeps attendees connected throughout the event. ● Repeated Brand Visibility: Reach delegates as they use the charging stations and pass through the surrounding exhibition areas. ● Full Production & Installation: SBC supplies the charging stations and manages branding, production and installation. ● Availability: 2 sponsorship packages available, each providing exclusive branding across two charging stations.

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Hotel Key Card Holder

$18,000 CAD $13,000 USD

Put your brand directly into the hands of senior gaming industry executives with exclusive branding on the hotel key card holders at the official SBC Summit North America hotel, the InterContinental Toronto. Reach influential delegates from the moment they check in, with your branding featured on an item they will use throughout their stay. Combined with promotional materials placed in guest rooms, this sponsorship creates a valuable opportunity to engage senior decision-makers beyond the exhibition floor. Sponsorship Includes: ● Branded Key Card Holders: Your company logo and branding featured on the fold-out key card holders distributed to conference delegates checking in at the official Summit hotel, Intercontinental Toronto. ● Direct Delegate Exposure: Brand visibility throughout guests' hotel stays as they access their rooms. ● In-Room Promotion: Your company brochure placed in the rooms of senior executives and key delegates upon arrival. ● Premium Hotel Association: Position your brand alongside SBC Summit North America at its official hotel. ● Branding & Artwork: Sponsor to supply artwork in accordance with SBC's design specifications, incorporating the official event name, “SBC Summit North America 2027.”

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Welcome Branding Sponsorships


UP Express Train Station Sponsor

$27,000 CAD $19,500 USD

Be among the first brands to welcome international delegates to SBC Summit North America, connecting your company with industry professionals as they arrive in Toronto. The UP Express provides a convenient connection between Toronto Pearson International Airport and Union Station, just a short walk through the PATH network to the Metro Toronto Convention Centre and InterContinental Hotel. This sponsorship puts your brand directly along the delegate arrival journey, combining a branded welcome kiosk with digital advertising opportunities. Sponsorship includes: ● Branded Welcome Kiosk: Your company logo prominently displayed on the official SBC welcome and information kiosk at the UP Express station. ● Dedicated Delegate Assistance: Trained staff operating the kiosk to welcome attendees and provide event information and directions. ● Promotional Material Distribution: Opportunity to display and distribute your company's brochures, promotional materials and other collateral at the kiosk. ● Digital Advertising Exposure: Your promotional video displayed on digital screens along the PATH walkway connecting Union Station with the convention centre and InterContinental Hotel. ● Repeated Brand Visibility: Digital advertising shown in rotation alongside other station advertisements.

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North Exterior LED Digital Screen Sponsor

$13,750 CAD $10,000 USD

Put your brand in the spotlight before delegates even enter SBC Summit North America with prominent digital advertising above the North Building's Front Street entrance at the Metro Toronto Convention Centre. Welcome thousands of gaming industry professionals as they arrive at the venue, with your advertisement displayed on a large, double-sided LED screen at one of the event's key entrances. Your brand exposure begins one day before the Summit and continues through Thursday, maximising visibility throughout the event. Sponsorship Includes: ● Prime Entrance Location: Prominent digital advertising above the North Building's Front Street entrance. ● Double-Sided LED Exposure: Your advertisement displayed on a large-format, two-sided screen measuring 6'3" × 11'3". ● Repeated Brand Visibility: Your advertisement plays for 10 seconds within a two-minute advertising rotation, shared with venue advertising. ● Extended Exposure: Advertising begins one day before SBC Summit North America and runs through Thursday. ● Creative Production: SBC handles advertisement design and production. ● Please Note: This is a non-exclusive advertising opportunity, with pricing per advertisement.

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Large HD Screen on Branded Wall

$21,000 CAD $15,000 USD

Make a powerful first impression at SBC Summit North America with a high-impact branded wall and large digital screen positioned in the main welcome and entrance area. Capture the attention of thousands of gaming industry professionals as they arrive at the Summit. Combining prominent large-format branding with continuous video exposure, this premium location puts your company in the spotlight from the moment delegates enter the venue. Sponsorship Includes ● Prime Entrance Location: Prominent branding in the main welcome area, ensuring maximum visibility as delegates arrive. ● High-Impact Branding Wall: Your company branding featured across the wall surrounding the LED screen. ● Continuous Video Exposure: Your promotional videos displayed on rotation throughout the event. ● Large Digital Display: 80-inch screen showcasing your brand, products and promotional content. ● Full Production Support: SBC manages the wall construction, screen installation and technical specifications. Screen Specifications: 80" display | 16:9 format | 1920 × 1080 resolution | MP4 video files.

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Venue Branding Sponsorships


Escalator Welcome Arch

$55,895 CAD $40,000 USD

Make your brand the gateway to SBC Summit North America with a high-impact branded entrance arch welcoming thousands of industry professionals to the exhibition floor. Strategically positioned at the bottom of the main escalators leading to the Expo Hall, this prominent branding opportunity places your company directly in the path of delegates entering the exhibition from Hall B. With attendees passing through this key access point throughout the event, your brand will command attention at one of the Summit's most visible locations. Sponsorship Includes: ● Prime Entrance Positioning: Your company logo prominently displayed on the main entrance arch leading to the exhibition floor. ● High-Impact Brand Visibility: Capture the attention of thousands of industry professionals as they arrive at the Expo Hall. ● Repeated Delegate Exposure: Benefit from ongoing visibility as attendees move between Hall B and the exhibition floor. ● Large-Format Branding: Showcase your company on a prominent entrance structure designed to make a strong visual impression. ● Full Production & Installation: SBC manages the arch design, incorporating your company logo, and covers production, installation and dismantling.

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Escalator Branding Sponsor

$48,900 CAD $35,000 USD

Put your brand at the centre of delegate movement with prominent escalator branding along the main route to the SBC Summit North America exhibition floor. Connecting Level 200, home to registration, venue entrances and meeting rooms, with Level 300, where the exhibition takes place, these escalators are a key access point for thousands of industry professionals. This high-traffic location provides exceptional brand visibility as delegates travel between the exhibition and other event areas throughout the Summit. Sponsorship Includes: ● Prime Escalator Branding: Your company logo and promotional artwork displayed prominently on the glass side panels of the main escalators. ● High-Traffic Visibility: Capture the attention of delegates travelling between registration, meeting rooms and the exhibition floor. ● Repeated Brand Exposure: Benefit from multiple opportunities to reach attendees as they move throughout the venue. ● Large-Format Brand Presence: Transform a key venue feature into a prominent advertising opportunity for your company. ● Production & Installation: SBC manages and covers the costs of printing and installation. ● Artwork Requirements: Sponsor to provide artwork in accordance with SBC's design specifications and communicated submission deadline.

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Exhibition Hall Exit Arch Sponsor

$48,900 CAD $35,000 USD

Make a lasting impression on thousands of gaming industry professionals with prominent branding on the main exit arch at SBC Summit North America. Strategically positioned at the exit of the exhibition hall, this large-format branding opportunity delivers outstanding visibility both to delegates leaving the show floor and to attendees throughout the surrounding exhibition area. Its prominent size and location ensure your brand remains highly visible throughout the event. Sponsorship Includes: ● Prime Exit Location: Your company logo prominently displayed on the main exhibition exit arch. ● High-Impact Brand Visibility: Capture the attention of thousands of industry professionals as they leave the exhibition floor. ● Exhibition-Wide Exposure: Benefit from a large branding structure visible from multiple areas within the exhibition hall. ● Repeated Delegate Exposure: Reach attendees throughout the Summit as they move around and exit the exhibition. ● Full Production & Installation: SBC manages and covers the costs of printing, construction and installation. ● Collaborative Design: SBC produces the final artwork, with the opportunity for the sponsor to discuss the design and branding approach.

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Floor Plan Sponsor

$25,000 CAD $18,000 USD

Put your brand at the centre of the exhibition experience with exclusive sponsorship of the official SBC Summit North America floor plan, reaching thousands of delegates as they navigate the event. From planning their visit online to finding exhibitors and exploring the show floor, attendees rely on the official floor plan throughout the Summit. This sponsorship positions your company alongside one of the event's most frequently used resources, delivering valuable brand exposure before and during the exhibition. Sponsorship Includes: ● Exclusive Floor Plan Sponsorship: Your company recognised as the sole sponsor of the official SBC Summit North America floor plan. ● Prominent Venue Branding: Your logo and sponsor recognition featured on large floor plan walls and signage positioned around the exhibition area. ● Priority Exhibitor Listing: Your company featured as the first exhibitor in the official exhibitor listings on the website and at the event. ● Digital Floor Plan Branding: Sponsor logo and recognition displayed alongside the floor plan on the SBC Events website. ● Official Programme Exposure: Your branding featured alongside the exhibition floor plan in the printed event programme. ● Repeated Delegate Visibility: Reach attendees as they plan their visits, locate exhibitors and navigate the exhibition floor.

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Floor Stickers

$14,000 CAD $10,000 USD

Put your brand directly in the path of thousands of gaming industry professionals with high-impact floor branding at SBC Summit North America. Positioned in three key locations across the exhibition floor, these large-format floor stickers create a distinctive advertising opportunity, capturing delegates' attention as they explore the exhibition, discover new products and connect with industry suppliers. Sponsorship Includes: ● Three Premium Branding Locations: Your company artwork displayed on three floor stickers positioned in key areas of the exhibition hall. ● High-Traffic Brand Exposure: Reach delegates as they move between exhibition stands, meeting areas and networking spaces. ● Large-Format Advertising: Each floor sticker measures up to 5 × 5 ft, providing generous space for your logo and promotional message. ● Repeated Delegate Visibility: Benefit from brand exposure throughout the event as attendees navigate the exhibition floor. ● Production & Installation: SBC manages and covers all printing and installation costs. Artwork Requirements: Sponsor to supply artwork in accordance with SBC's design specifications.

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Washroom Sponsor

$15,800 CAD $11,500 USD

Put your brand in front of thousands of gaming industry professionals with a distinctive advertising opportunity in the washrooms at SBC Summit North America. Reach delegates beyond the exhibition floor with prominent branding in one of the venue's most frequently visited areas. Combining eye-catching advertising with the opportunity to provide complimentary amenities, this sponsorship offers repeated brand exposure throughout the Summit. Sponsorship Includes: ● Prominent Washroom Branding: Your company logo and promotional artwork displayed on posters and branding materials in designated venue washrooms. ● High-Frequency Brand Exposure: Reach thousands of delegates as they use the washroom facilities throughout the event. ● Event-Wide Sponsor Recognition: Your company logo featured on selected official event signage around the venue. ● Branded Amenity Kits: Opportunity to provide complimentary amenity kits for placement in each designated washroom, supplied by the sponsor. ● Memorable Delegate Engagement: Associate your brand with a practical and appreciated service that enhances the attendee experience.

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Aisle Sign Sponsor

$41,900 CAD $30,000 USD

Put your brand above the exhibition floor with prominent branding across the aisle signs at SBC Summit North America, reaching thousands of industry professionals as they navigate the show. Extend your company's visibility far beyond your exhibition stand with logo placement on approximately 14 double-sided aisle signs throughout the hall. Visible from both directions, these essential wayfinding signs offer repeated brand exposure as delegates explore the exhibition, discover new products and meet suppliers. Sponsorship Includes: ● Exhibition-Wide Branding: Your company logo featured at the bottom of approximately 14 double-sided aisle signs throughout the exhibition hall. ● High-Visibility Placement: Reach delegates from both directions as they navigate the exhibition floor. ● Repeated Brand Exposure: Benefit from continuous visibility across multiple exhibition aisles throughout the Summit. ● Booth Number Promotion: Option to include your exhibition stand number alongside your company logo, helping delegates locate your business. ● Full Production & Installation: SBC provides artwork specifications and manages production, installation and removal.

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Exhibit Hall Pillars

$8,300 CAD $6,000 USD Per Pillar

Stand Tall. Get Noticed. Own Your Presence on the Show Floor. Make your brand impossible to miss at SBC Summit North America with a high-impact pillar branding opportunity in the exhibition hall. Transform a prominent exhibition hall pillar into a bold brand statement, capturing the attention of delegates as they navigate the show floor, visit exhibitors, and connect with industry peers. With the freedom to develop a creative concept that reflects your brand identity, this sponsorship offers an opportunity to make a distinctive visual impact in the heart of the exhibition. With just seven branding opportunities available, secure your place in the exhibition environment and put your company in the spotlight throughout the event. Sponsorship Includes: ● Exhibition Hall Brand Visibility: Showcase your company branding on a designated pillar within the SBC Summit North America exhibition hall. ● Creative Freedom: Receive the relevant pillar specifications and develop your own custom artwork to bring your brand vision to life, subject to SBC approval. ● Distinctive Brand Presence: Create a bold visual statement that helps your company stand out as delegates move throughout the exhibition. ● Limited Availability: Choose from seven available pillar branding opportunities, offering a chance to establish a prominent physical brand presence on the show floor. Make your mark on the show floor. Turn an everyday exhibition feature into a powerful brand touchpoint at SBC Summit North America.

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Large Branded Wall

$21,000 CAD $15,000 USD

Put your brand front and centre at one of the busiest access points to the SBC Summit North America exhibition hall with a striking 20'w x 10'h branded wall positioned at the top of the escalators. As delegates make their way into the exhibition, your brand will command attention in a high-traffic location, creating a powerful visual statement and an opportunity to make a lasting impression on thousands of industry professionals. With a substantial branding surface and the freedom to create a design that reflects your company's identity, this sponsorship offers exceptional potential to stand out from the crowd and establish a memorable presence at the event. Sponsorship Includes: ● Premium High-Traffic Placement: Secure a prominent branded wall at the top of the escalators leading to the exhibition hall, positioning your company in a key delegate arrival area. ● Large-Format Brand Exposure: Showcase your brand on an impressive 20'w x 10'h wall, creating a substantial visual presence as attendees enter the exhibition. ● Custom Creative Design: Bring your brand vision to life with a bespoke design supplied by your company, subject to SBC approval. ● High-Impact Visibility: Capture attention and reinforce brand recognition in a prominent location along the delegate journey.

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Exhibition Hall Entrance Arch Sponsor

$48,900 CAD $35,000 USD SOLD

Strategically positioned at the Hall B entrance of the exhibit hall, this prominent branding opportunity places your company directly in the path of delegates entering the exhibition from Hall B. With attendees passing through this key access point throughout the event, your brand will command attention at one of the Summit's most visible locations. Sponsorship Includes: ● Prime Entrance Positioning: Your company logo prominently displayed on the main entrance arch leading to the exhibition floor. ● High-Impact Brand Visibility: Capture the attention of thousands of industry professionals as they arrive at the Expo Hall. ● Repeated Delegate Exposure: Benefit from ongoing visibility as attendees move around the exhibition floor. ● Large-Format Branding: Showcase your company on a prominent entrance structure designed to make a strong visual impression. ● Full Production & Installation: SBC manages the arch design, incorporating your company logo, and covers production, installation and dismantling.

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Digital Branding Sponsorships


Escalator LED Sponsor

$25,500 CAD $18,500 USD

Put your brand above the main entrance to the exhibition floor with a spectacular, large-format LED screen that captures the attention of thousands of gaming industry professionals. Positioned directly above the escalators connecting the exhibition hall with the rest of the venue, this impressive 16.25-metre-wide digital display offers exceptional visibility as delegates enter and leave the show. With continuous promotional content throughout the event, your brand becomes a prominent part of the SBC Summit North America experience. Sponsorship Includes: ● Prime Entrance Location: Your branding displayed on the large LED screen directly above the main exhibition escalators. ● High-Impact Digital Exposure: Showcase your company across an impressive 16.25-metre-wide display. ● Continuous Brand Visibility: Your promotional content shown throughout the event, sharing screen time with official SBC content and one other sponsor. Two sponsorships available. ● Dynamic Advertising: Opportunity to display promotional videos, company branding and graphics. ● Repeated Delegate Exposure: Reach attendees as they travel to and from the exhibition floor throughout the Summit. Screen Specifications: ● Dimensions: 16,250mm wide × 1,500mm high ● Resolution: 8,580 × 792 pixels ● Video Format: MP4 Two Sponsorships Available

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Digital Help Kiosk and Floor Plan Sponsor

$50,000 CAD $35,000 USD

Elevate your brand visibility and position your company at the center of attendee navigation with the exclusive Digital Floor Plan Sponsorship. With thousands of participants relying on interactive floor plan kiosks throughout the event, your brand becomes an essential part of the attendee journey. Sponsorship Includes ●

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Sponsor branding prominently printed on 8 touchscreen kiosks located in high traffic areas of the exhibit hall. Kiosks will display key resources such as Floor Plan, Agenda, Event Schedule, Speaker List and Sponsor List. Your logo will appear across all digital screens integrated into the kiosks, ensuring strong brand presence throughout the attendee experience. All kiosks feature 49-inch touchscreen displays, offering dynamic visibility and interactive attendee engagement. All kiosks come equipped with real-time navigation system that guides attendees to their destination from anywhere on the show floor. Other key event elements such as Agenda and Speaker List will be added to the kiosk associating your brand with a key resource hub for all in attendance! Dedicated Interactive Widget to Promote Your Products & Services - our company receives its own branded widget on every kiosk, allowing you to showcase content in a variety of difference formats such as PDFs, product listings/store, promotional videos, digital raffles, trivia & engagement games, live Instagram Feed and much more. This interactive functionality provides an exceptional platform for attendee engagement and data capture. Post-Event Performance Metrics - Access detailed usage metrics, including interactions with your widget, providing actionable insights and lead-generation value. A detailed metrics report will be sent to your company post-event.

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LED Lobby Posters

$10,000 CAD $7,300 USD

Put your brand in the spotlight from the moment delegates arrive at SBC Summit North America with prominent digital advertising in the main registration and welcome area. Positioned on Level 200, where thousands of gaming industry professionals collect their badges and enter the event, these eye-catching LED posters provide valuable brand exposure at one of the Summit's busiest locations. With two dedicated digital displays per sponsor, your company can capture attention throughout the event. Sponsorship Includes: ● Prime Registration Location: Two branded LED posters positioned in the main registration and welcome area on Level 200. ● High-Impact Digital Branding: Showcase your company across two prominent, portrait-format digital displays. ● Continuous Brand Exposure: Your promotional videos and graphics displayed throughout the event. ● High-Traffic Visibility: Reach delegates as they arrive, register and move through the main entrance area. ● Full Display Provision: SBC supplies the LED posters, covers display costs and provides technical specifications for promotional content. Screen Specifications: 1,964mm high × 576mm wide | MP4 video format Availability: 2 sponsorship packages available, each including two LED posters.

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LED Exhibit Hall Poster

$10,000 CAD $7,300 USD

Put your brand in the spotlight at the entrance to the SBC Summit North America exhibition floor with prominent digital advertising seen by thousands of gaming industry professionals. Strategically positioned on Level 300, directly in front of the Expo Hall, these eye-catching LED posters capture delegates' attention as they enter the exhibition. With two dedicated digital displays per sponsor, this high-traffic location provides exceptional brand visibility throughout the Summit. Sponsorship Includes: ● Prime Exhibition Entrance Location: Two branded LED posters positioned directly in front of the Expo Hall on Level 300. ● High-Impact Digital Branding: Showcase your company across two prominent, portrait-format digital displays. ● Continuous Brand Exposure: Your promotional videos and graphics displayed throughout the event. ● High-Traffic Visibility: Reach delegates as they enter and move around the exhibition floor. ● Full Display Provision: SBC supplies the LED posters, covers display costs and provides technical specifications for promotional content. Screen Specifications: 1,964mm high × 576mm wide | MP4 video format Availability: 2 sponsorship packages available, each including two LED posters.

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Business Sponsorships


Operator Platinum Lounge

$125,750 CAD $90,000 USD

Position your brand at the heart of SBC Summit North America's most exclusive networking environment, bringing together senior executives from leading licensed operators, regulators and invited VIPs. The Operator Platinum Lounge is a premium, invitation-only space designed for high-level networking, private business meetings and exceptional hospitality. As the exclusive sponsor, your company will enjoy prominent branding throughout the lounge and direct exposure to some of the most influential decision-makers attending the Summit. Sponsorship Includes: ● Exclusive Lounge Sponsorship: Sole sponsor recognition and prominent company branding across the lounge walls and designated areas. Area will be designated as the Operator Platinum Lounge sponsored by YOUR COMPANY ● Premium Hospitality Branding: Branded barista coffee station, with staff wearing your company aprons. ● Breakfast & Lunch Branding: Sponsor recognition at the lounge's breakfast pastry and lunch stations. ● Reserved VIP Meeting Table: Dedicated table for your company to host clients and business meetings throughout the event ($10,000 value). ● Tabletop Branding: Your company logo displayed on tables throughout the lounge. ● Digital Brand Exposure: Promotional videos displayed on a dedicated 60-inch LED screen. ● Marketing Material Distribution: Opportunity to display your company's promotional materials on lounge tables. ● VIP Audience Insights: Post-event list of lounge visitors, including names, companies and job titles, collected through badge scanning and shared subject to applicable privacy and consent requirements.

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Gold Lounge

$96,000 CAD $70,000 USD

Put your brand at the centre of a premium networking environment with exclusive sponsorship of the Gold Lounge at SBC Summit North America. Located within the exhibition hall and reserved exclusively for VIP ticket holders, the Gold Lounge provides a comfortable setting for senior industry professionals to meet, network and conduct business throughout the Summit. As the exclusive sponsor, your company will enjoy prominent branding across this dedicated hospitality space. Sponsorship Includes: ● Exclusive Naming Rights: The lounge will be officially branded “Gold Lounge – Sponsored by [Your Company]”. ● Prominent Lounge Branding: Your company logo displayed on walls throughout the lounge. ● Tabletop Branding: Your company logo featured on tables across the lounge. ● Branded Hospitality: Opportunity to provide company-branded water bottles for lounge guests, supplied by the sponsor. ● Marketing Material Distribution: Opportunity to display your company's promotional materials on lounge tables, supplied by the sponsor. ● Full Production & Installation: SBC manages the lounge build, artwork production and installation. ● Lounge Opening Hours: 10:00–18:00 Wednesday | Thursday: 10:00–17:00

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SBC Connect Lounge

$69,000 CAD $50,000 USD

Sponsor the SBC Connect Lounge which is used to host thousands of delegate meetings booked via the SBC Connect App. The SBC Connect Lounge is busy and used and offers huge brand exposure. Sponsorship Includes: ● SBC Connect Lounge will be branded with your name: “SBC Connect Lounge - Sponsored by [Your Company]” ● Your company logo will appear on walls of the SBC Connect Lounge ● Your branding will feature on all the table tops ● Option to brand water bottles in the SBC Connect Lounge (Sponsor to supply) ● You can distribute marketing material on the tables within the SBC Connect Lounge (Sponsor to supply) ● SBC will take care of the build and artwork

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Coffee Bar

$82,500 CAD $60,000 USD

Sponsor the Official Coffee Bar & Lounge at SBC Summit North America ● The space will be named Coffee Bar sponsored by Your Company ● Your logo & branding will be on the exterior walls of the Coffee Bar & Lounge ● SBC will take care of the build, branding and preparation of the Coffee & Frappuccino Bar ● You will have your logo & branding on all of the coffee cups. ● Your branding will be on top of all the tables within the Coffee Bar & Lounge ● SBC will take care of the coffee bar and the baristas for the barista made coffee ● 2 x Barista 1 x Coffee Barista Machine

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Speed Networking Lounge

$70,000 CAD $51,000 USD

Exclusive sponsor of the Speed Networking Lounge that will host a plethora of Speed Networking sessions for delegates. Speed Networking is a highly structured and time-efficient way to make dozens of targeted one-on-one connections in under an hour. Within the lounge, participants take part in a series of timed 4 minute one-to-one face-to-face meetings structured around a theme (SBC to determine theme and schedule). Sponsorship Includes: ● Lounge to be referred as “Speed Networking Lounge Sponsored by [YOUR COMPANY] across the event. ● Your logo will be shown on the walls of the lounge ● Your logo will be shown on the desk front in the lounge ● You can distribute your promotional material on all the tables within the Speed Networking Lounge ● Your logo will be incorporated into the digital signage/timers displayed throughout the lounge ● SBC will cover the costs to build and design the networking lounge ● Sponsor to be recognised as exclusive sponsor in all promotions for Speed Networking Lounge ● NB 1: Artwork to be designed by sponsor, SBC will provide specifications and cover the build costs for the Networking Lounge SBC SUMMIT NORTH AMERICA • 2027

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Official Networking Bar & Lounge Sponsorship

$110,000 CAD $80,000 USD

Position your brand at the heart of SBC Summit North America's networking experience, connecting with leading operators, suppliers and senior decision-makers in one of the event's most prominent hospitality locations. Located within a prime exhibition and conference area, the Official Networking Bar & Lounge provides a high-visibility setting where industry professionals can meet, relax and build valuable business relationships throughout the Summit. Sponsorship Includes: ● ● ● ● ●

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Exclusive Networking Bar Sponsorship: Official recognition as the Networking Bar & Lounge Sponsor across event materials and the official floor plan. Premium Bar Branding: Prominent sponsor branding across the bar structure and designated lounge areas. High-Traffic Brand Exposure: Continuous visibility to delegates networking and socialising within the exhibition and conference areas. Promotional Opportunities: Opportunity to display branded promotional materials, flyers and giveaways throughout the designated bar area. Bar Design & Production: SBC will manage and cover the standard bar construction and branding, with sponsor artwork incorporated into the design. Additional structural, furniture or flooring modifications are at the sponsor's expense. Complimentary Hospitality: SBC will cover bar staffing, service and selected beer, wine, spirits and mixers up to a total value of $10,000 across two days. Extended Bar Service: Once the $10,000 allowance is reached, the bar will transition to a cash bar unless the sponsor elects to fund additional complimentary drinks.

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Regulatory Gaming Lounge Sponsor

$60,000 CAD $43,500 USD

Position your brand at the heart of regulatory engagement at SBC Summit North America, connecting with gaming regulators, licensed operators, legal experts and senior industry stakeholders from across North America. The Regulatory Gaming Lounge provides a dedicated environment for networking, industry discussions and relationship-building, bringing together key stakeholders shaping the future of North America's regulated gaming industry. Sponsorship Includes: ● ● ● ● ●

Exclusive Lounge Sponsor: Naming rights to the lounge, recognised as the “Regulatory Gaming Lounge Sponsored by [Your Company]”. Prominent Lounge Branding: Sponsor branding displayed throughout the lounge, including walls and table tops. Branded Hospitality: Opportunity to provide sponsor-branded water bottles within the lounge (sponsor to supply). Marketing Exposure: Opportunity to distribute sponsor-supplied promotional materials on lounge tables. SBC will manage the complete build and setup of the lounge.

Sponsor logo here

Sponsor logo here

Connect with regulatory decision-makers. Build valuable industry relationships. Position your brand at the centre of North America's regulated gaming industry.

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Speaker Lounge

$60,000 CAD $43,500 USD

Put Your Brand at the Centre of Industry Thought Leadership Position your company alongside the influential voices shaping the future of the North American gaming industry by sponsoring the Official Speaker Lounge at SBC Summit North America. As the dedicated space for event speakers to relax, recharge, and connect throughout the event, the Speaker Lounge offers a premium branding opportunity in an environment reserved for the individuals driving the industry's most important conversations. With prominent brand placement throughout the space, your company will enjoy consistent visibility and a direct association with the experts, executives, and thought leaders at the heart of the SBC Summit North America conference programme. Sponsorship Includes: ● ● ● ● ● ●

Exclusive Naming Rights: Establish your brand as the official Speaker Lounge sponsor, with the space branded as “Speaker Lounge – Sponsored by [Your Company].” Premium Environmental Branding: Feature your company logo and branding on the Speaker Lounge walls, creating a strong visual brand presence throughout the space. Branded Tabletop Presence: Extend your brand visibility across all tables within the lounge, keeping your company front and centre. Branded Refreshments: Option to supply custom-branded water bottles for speakers to enjoy while preparing for and between sessions. Marketing Material Distribution: Place your company's marketing collateral on lounge tables to introduce your products and services to visiting speakers. Seamless Delivery by SBC: SBC will manage the lounge build, providing a turnkey sponsorship opportunity with branding integrated into the space.

Make your brand part of the speaker experience at SBC Summit North America.

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From

Catering Areas

$28,000 CAD $20,000 USD

Put your brand at the heart of the SBC Summit North America exhibition as the exclusive sponsor of one of three dedicated Catering & Networking Lounges across the show floor. Designed as a welcoming space for delegates to enjoy catering, recharge between meetings, and conduct important business conversations, these lounges offer a valuable opportunity to connect your brand with the people, partnerships, and deals shaping the North American gaming industry. With prominent branding in a high-traffic exhibition environment, your company will enjoy sustained visibility throughout the event while positioning itself at the centre of the networking experience. With only three lounges available, this is an opportunity to secure a dedicated brand presence in one of the exhibition's key gathering spaces. ● ● ●

Catering Area 1 = 50’ x 20’ Space – $28,000 CAD ($20,000 USD) Catering Area 2 = 100’ x 20’ Space – $42,000 CAD ($30,000 USD) Catering Area 3 = 140’ x 20’ Space – $50,000 CAD ($36,500 USD)

Sponsorship Includes: ● Exclusive Lounge Sponsorship: Become the exclusive sponsor of one of three Catering & Networking Lounges located across the exhibition floor, giving your company a dedicated branded presence. ● Prominent Back Wall Branding: Showcase your company logo on the lounge's large back wall, creating a strong visual focal point for delegates using the space. ● Branded Tabletop Presence: Extend your brand visibility across the lounge with company branding featured on the tabletops. ● Promotional Material Distribution: Place your company's marketing collateral on tables throughout the lounge, giving delegates an opportunity to discover your products and services while they network. ● Custom Lounge Design: SBC will design the lounge artwork incorporating your company logo, ensuring your branding is integrated into the overall look and feel of the space. ● Turnkey Lounge Delivery: SBC will cover the costs of designing and building the lounge, providing a professionally delivered sponsorship activation without additional build costs to the sponsor. Own a space where business gets done. Position your brand at the centre of networking, hospitality, and deal-making at SBC Summit North America.

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First Nations & Tribal Meet Up

$21,500 CAD $15,000 USD

Build Relationships. Support Community. Shape the Future of Gaming. Position your brand at the heart of an important networking opportunity at SBC Summit North America as the official First Nations & Tribal MeetUp Breakfast Sponsor. Taking place on the show floor, this dedicated morning gathering brings together First Nations and Tribal gaming stakeholders for breakfast, conversation, and relationship-building ahead of a busy day at the event. Sponsoring the MeetUp provides a meaningful opportunity to demonstrate your commitment to engaging with these communities while raising your company's profile among attendees. With prominent brand recognition across event communications, on-site breakfast branding, and pre-event editorial coverage, your company will be associated with an initiative designed to encourage connections, exchange perspectives, and strengthen relationships across the North American gaming industry. Sponsorship Includes: ● Official Breakfast Sponsorship: Be recognised as the official First Nations & Tribal MeetUp Breakfast Sponsor across the SBC Summit North America website, official event programme, and conference agenda. ● Co-Branded Invitations: Reach prospective attendees through branded invitations promoted in collaboration with SBC, helping build awareness and encourage participation. ● Prominent On-Site Branding: Benefit from two custom-designed, SBC-provided roll-up banners featuring your company branding at the MeetUp. ● Branded Breakfast Experience: Put your brand directly into the guest experience with your logo featured on coffee cups, napkins, and stirrers. ● Breakfast Catering: Welcome attendees with a breakfast selection of sandwiches, fresh fruit, pastries, coffee, and juice, provided by SBC. ● Pre-Event Editorial Coverage: Gain additional exposure through pre-event editorial coverage highlighting the MeetUp and your company's sponsorship. Start the day with meaningful connections. Align your brand with an important networking initiative and help create opportunities for dialogue, collaboration, and relationship-building with First Nations and Tribal gaming stakeholders at SBC Summit North America. Event Details: ● Day: Thursday – Day 2 of SBC Summit North America ● Time: 9:00–10:00 AM ET ● Location: Exhibition show floor

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Dinner Sponsorships


Operator VIP Dinner Headline Sponsor

$46,000 CAD $33,500 USD

Position your brand alongside 200 senior operator executives at one of SBC Summit North America’s most exclusive VIP networking experiences. The Operator VIP Dinner & Networking Party brings together influential industry leaders for an evening of premium hospitality, relationship-building and high-level business networking. Sponsorship Includes: ● Headline Sponsor Recognition: Prominent recognition on the official event website and programme. ● Premium Venue Branding: Your logo displayed across venue signage, windows, table tops, roll-ups and branded walls. ● Digital Brand Exposure: Your promotional video showcased on the venue’s digital screens. ● Branded Hospitality: Your logo featured on waiting staff aprons. ● VIP Invitation Branding: Sponsor logo included on invitations distributed to all guests. ● Branded Gift Distribution: Opportunity to distribute sponsor-supplied gifts through dedicated hosts or hostesses. Sponsor to provide gifts; SBC to manage distribution. ● Exclusive VIP Access: Two reserved VIP tables with the opportunity to invite at least 20 guests. Own the evening. Host your most important clients. Connect with 200 senior operator executives at SBC Summit North America.

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Operator VIP Dinner Premium Sponsor

$30,000 CAD $22,000 USD

Position your brand alongside 200 senior operator executives at one of SBC Summit North America’s most exclusive VIP networking experiences. The Operator VIP Dinner & Networking Party brings together influential industry leaders for an evening of premium hospitality, relationship-building and high-level business networking. Sponsorship Includes: ● Premium Sponsor Recognition: Recognition on the official event website and programme. ● Premium Venue Branding: Your logo displayed across venue signage, windows, table tops, roll-ups and branded walls. ● Digital Brand Exposure: Your promotional video showcased on the venue’s digital screens. ● VIP Invitation Branding: Sponsor logo included on invitations distributed to all guests. ● Exclusive VIP Access: One reserved VIP table with the opportunity to invite at least 10 guests. Elevate your brand. Host your key clients. Build valuable relationships with senior operator executives at SBC Summit North America.

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Operator VIP Dinner Table Sponsor

$18,500 CAD $13,000 USD

Strengthen existing partnerships and build valuable new relationships at the exclusive SBC Summit North America Operator VIP Dinner. Secure your own private table at this premium networking experience and bring together your most important clients, prospects, and business partners for an evening of exceptional hospitality and meaningful conversation. Alternatively, let SBC help you connect with senior operator executives and industry decision-makers you most want to meet, creating opportunities to develop strategic relationships and open doors to future business. Designed for focused networking in an exclusive setting, the Operator VIP Dinner offers a valuable opportunity to engage key industry stakeholders away from the exhibition floor and invest in the relationships that matter most to your business. Sponsorship Includes: ● Reserved VIP Table: Secure your own dedicated table for up to 10 guests at the exclusive Operator VIP Dinner. ● Premium Client Entertainment: Invite your most valued clients, prospects, and business partners to an intimate dining experience designed to encourage meaningful conversation and strengthen commercial relationships. ● Targeted Networking Opportunities: Work with SBC to identify senior operator executives and industry decision-makers you would most like to meet, with the opportunity for SBC to facilitate introductions, subject to availability. ● Exclusive Hospitality Setting: Connect with influential industry stakeholders in a premium environment away from the busy exhibition floor. Bring the right people to the table. Invest in relationships, strengthen partnerships, and create new business opportunities at the SBC Summit North America Operator VIP Dinner.

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Networking Parties


Tuesday Opening Party Platinum Headline Sponsorship

$83,800 CAD $60,000 USD

Put your brand at the heart of one of SBC Summit North America's most anticipated networking celebrations, bringing together an estimated 1,000 industry professionals for an unforgettable evening of entertainment, hospitality and valuable connections. Your organisation will enjoy premium brand exposure throughout the Official Opening Party, taking place from 19:00 to 00:00, positioning your company at the centre of the celebration that officially launches SBC Summit North America. Sponsorship Includes: ● Headline Sponsor Recognition: Premium recognition as Official Headline Sponsor of the SBC Summit North America Opening Party. ● Premium Bar Branding: Prominent sponsor branding displayed across the main bars throughout the venue. ● Digital Brand Exposure: Your company logo and branding displayed on available screens across the party venue. ● Branded Hospitality: Sponsor branding featured on official bar coasters and napkins throughout the event. ● Official Event Promotion: Headline sponsor recognition on the SBC Summit North America website and in the official event programme. ● Exclusive Networking Experience: Associate your brand with an evening bringing together approximately 1,000 operators, suppliers, affiliates and senior industry professionals. ● Complimentary Guest Hospitality: Guests will enjoy complimentary spirits, mixers, wine, beer and canapés throughout the event.

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Tuesday Opening Party Premium Sponsorship

$41,000 CAD $30,000 USD

Put your brand at the heart of one of SBC Summit North America's most anticipated networking celebrations, bringing together an estimated 1,000 industry professionals for an unforgettable evening of entertainment, hospitality and valuable connections. As one of just two Premium Sponsors, your organisation will enjoy prominent brand exposure throughout the Official Opening Party, taking place from 19:00 to 00:00, positioning your company alongside the celebration that officially launches SBC Summit North America. Sponsorship Includes: ● Premium Sponsor Recognition: Official recognition as Premium Sponsor of the SBC Summit North America Opening Party. ● Premium Bar Branding: Prominent sponsor branding displayed across the main bars throughout the venue. ● Digital Brand Exposure: Your company logo and branding displayed on available screens across the party venue. ● Branded Hospitality: Sponsor branding featured on bar coasters and napkins throughout the event. ● Official Event Promotion: Premium Sponsor recognition on the SBC Summit North America website and in the official event programme. ● Exclusive Networking Experience: Associate your brand with an evening bringing together approximately 1,000 operators, suppliers, affiliates and senior industry professionals. ● Complimentary Guest Hospitality: Guests will enjoy complimentary spirits, mixers, wine, beer and canapés throughout the event.

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Tuesday Opening Party Canapes Sponsorship

$28,000 CAD $20,000 USD

Kick off SBC Summit North America in style by placing your brand at the heart of the Tuesday Opening Party. As the exclusive Canapés Sponsor, your company will enjoy high-impact brand visibility throughout the event, connecting your name with the food, drinks, and conversations that bring the industry together. From branded details on the canapés served to guests to prominent signage throughout the venue, this sponsorship offers a memorable way to put your brand directly into the hands and conversations of industry leaders, decision-makers, and fellow event attendees Sponsorship Includes: ● Branded Canapés: Add a distinctive touch to the party with custom-branded cocktail flags featuring your company logo, supplied by SBC and displayed on canapés served during the event. ● Branded Napkins: Keep your brand in the spotlight with custom-branded napkins featuring your company logo, supplied by SBC. ● On-Site Brand Presence: Display one sponsor-provided roll-up banner at the Opening Party to reinforce your brand visibility. ● Venue-Wide Event Signage: Feature your company logo on event signage throughout the venue, ensuring your brand is visible as guests enjoy the party and connect with industry peers.

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Tuesday Opening Party Welcome Reception Sponsorship

$24,000 CAD $17,000 USD

Put your brand at the front of the SBC Summit North America opening celebrations as the exclusive sponsor of the Welcome Drink. Welcome guests in style as industry leaders, executives, and decision-makers arrive to kick off the event, creating an immediate association between your brand and a premium guest experience. Sponsorship Includes: ● Exclusive Sponsorship Rights: Become the exclusive sponsor of the Welcome Drink at the Tuesday Opening Party, aligning your brand with one of the evening’s signature hospitality moments. ● Champagne on Arrival: Welcome all guests with champagne as they arrive, positioning your brand at the heart of the opening experience. ● Branded Champagne Glasses: Feature your company branding around the foot of champagne glasses, giving guests a distinctive brand touchpoint as they raise a glass to the start of SBC Summit North America. ● Video Advertising Across the Venue: Showcase your company’s video content on TVs throughout the venue, extending your brand exposure beyond the reception itself. ● Additional Venue Branding: Benefit from additional sponsor branding opportunities throughout the venue, provided by SBC, to maximise visibility during the Opening Party. Be the brand that welcomes the industry. Own the first toast of SBC Summit North America and make your company part of the opening moments, conversations, and connections that set the tone for the event.

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Thursday Closing Party Exclusive Headline Sponsorship

$165,000 CAD $120,000 USD

The SBC Summit North America Closing Party is always a hugely popular event. This sponsorship has been designed to offer you strong brand presence from 7PM - 12AM. Sponsorship Includes ● You will be headline sponsor of the Thursday Closing Party for an estimated 1,200 guests ● Your branding will be shown on signage all around the venue ● Your branding will be shown on available screens around the venue ● Branded coasters and napkins will display your brand around the bar ● Listed as headline sponsor in the official event programme and the website ● Complimentary spirits / mixers, wine, beers and canapes will be provided for all the guests Only 2 Sponsorships Available

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First Pitch Competition


First Pitch North America Headline & Presenting Sponsor

$41,500 CAD $30,000 USD

Sponsor of the First Pitch North America competition for the most promising start-ups in the iGaming space. Sponsorship Includes: PRE EVENT ● First Pitch North America will be sponsored and presented by you: “SBC First Pitch presented by [Your Company]” ● SBC will launch a Press Release about the Start-Up Pitch competition to raise awareness towards the industry and potential applicants, in which you will be featured as the main sponsor ● SBC will launch a second Press Release to cover the start ups that have been selected to pitch at the SBC Summit, in which you will be featured as the main sponsor DURING EVENT ● Your name and logo will be featured prominently around the First Pitch North America competition ● Your logo will appear on First Pitch North America website as headline and presenting sponsor ● Your name and logo will appear on the official programme as the headline and presenting sponsor of the First Pitch North America competition ● Your name and logo will appear on the SBC Connect Conference App as the headline and presenting sponsor of the First Pitch North America competition POST EVENT ● Sponsor will be credited in the First Pitch North America feature story that will be published across the SBC Media news network including www.sbcamericas.com and www.sbcnews.co.uk

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Start Up Zone Networking Lounge

$41,500 CAD $30,000 USD

Sponsor the Networking Lounge that the delegates can use for their seated networking and business meetings. Sponsorship Includes: ● The Start Up Zone Networking Lounge will be shown on the floor plan with your name: “Networking Lounge - Sponsored by [Your Company]” ● Your branding will feature on the table tops in the Networking Lounge ● Your branding will be placed on the exterior walls in each corner of the Networking Lounge ● You can distribute marketing material in the Networking Lounge (Sponsor to supply) ● SBC to provide the build design, specifications and installation; sponsor to provide artwork requested by SBC

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Meeting Rooms


Private Meeting Room in Exhibition Hall

$20,500 CAD $15,000 USD

Book your own private meeting room at the exhibition floor for SBC Summit North America. The meeting room will serve as your private space for meetings you wish to pre-book and schedule during the event. Sponsorship Includes: ● Your company logo will be shown on the meeting room door ● Your meeting room will be 10x10ft and custom build with lockable door ● Your meeting room includes 1 x Table, 6 x chairs and socket / electrical outlet ● Your meeting room location will be shown on the floor plan ● Please note that the back wall, and the table inside the conference room can include your company logo/branding for an additional cost (speak to your Sales Representative or Customer Success Manager for details). ● LED Screen is available at an additional cost to the sponsor. ● Catering is available at an additional cost to the sponsor.

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Level 200 Meeting Room

$14,000 CAD $10,000 USD

Sponsorship Includes: ● Private meeting room located on the 200 level of the venue ● Available from Tuesday - Thursday (9:00 am - 5:00 PM each day) ● Sponsor to determine set up inside the room. Any room changeovers will require extra fees. ● Audio Visual and Food. Beverage is an additional cost and must be directly handled and paid by sponsor. ● 12 Rooms Available ● Some rooms be combined based on availability

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Golf Tournament Monday, June 14


Golf Tournament Headline and Supporting Sponsor

$60,000 CAD $44,000 USD

Own the Course. Connect with the Industry's Leaders. Put your brand at the forefront of the SBC Summit North America Golf Tournament as the exclusive Headline & Presenting Sponsor. Golf provides a premium setting for senior executives to step away from the day-to-day, build meaningful relationships, and develop valuable business connections in a relaxed and memorable environment. As the tournament's leading sponsor, your company will enjoy prominent branding throughout the course and across key tournament touchpoints, positioning your brand alongside an exclusive experience designed for influential industry leaders and decision-makers. From the first tee to the final putt, this flagship sponsorship offers an opportunity to maximise brand visibility, strengthen strategic relationships, and demonstrate your company's commitment to the North American gaming industry. Sponsorship Includes: ● Official Headline & Presenting Sponsor recognition ● Prominent branding on signage throughout the golf course ● Branding at designated tees and holes ● Company branding on golf towels ● Company branding on golf balls ● Branding at lunch and refreshment areas ● Access for two representatives to designated SBC Summit North America VIP experiences, subject to package confirmation Make your brand the name behind the tournament. Secure the premier sponsorship position and put your company at the heart of an exclusive networking experience.

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Golf Tournament Premium Sponsor

$30,000 CAD $22,000 USD

Elevate Your Brand. Build Lasting Connections. Associate your brand with a premium golf experience for senior executives and industry decision-makers at the SBC Summit North America Golf Tournament. As a Premium Sponsor, your company will benefit from a strong on-course presence and the opportunity to connect with influential industry professionals in an environment that encourages conversation, relationship-building, and new business opportunities. This sponsorship is ideal for companies looking to elevate their brand profile, strengthen existing partnerships, and establish new connections ahead of SBC Summit North America. Sponsorship Includes: ● Official Golf Tournament Premium Sponsor recognition ● Company branding on selected golf course signage ● Branding at a designated tee or hole ● Company logo featured on selected tournament collateral ● Recognition in relevant pre-event and on-site sponsor communications Put your brand in the company of industry leaders. Make a lasting impression on the course and build valuable connections before the summit begins.

Logo here 2 Available

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Golf Tournament Closest to Pin Sponsor

$10,000 CAD $7,500 USD

Precision Meets Brand Visibility.

Put your brand in the spotlight with the Closest to the Pin sponsorship at the SBC Summit North America Golf Tournament. This popular on-course challenge invites players to test their accuracy and compete for bragging rights, creating a natural opportunity for your company to engage participants through a fun, memorable, and competitive moment. With your brand associated with a dedicated tournament challenge, you can build visibility among players while adding an interactive element to your sponsorship presence. Sponsorship Includes: ● Official Closest to the Pin Sponsor recognition ● Exclusive branding at the designated Closest to the Pin hole ● Company logo featured on challenge signage ● Opportunity to provide a prize for the winner, subject to tournament approval ● Recognition during the announcement of the challenge winner, if included in the tournament programme Get closer to the action. Make your brand part of the competition and create a memorable moment for every player who steps up to the tee.

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Golf Tournament Longest Drive Sponsor

$10,000 CAD $7,500 USD

Go Big. Make Your Brand Go Further.

Bring power, competition, and excitement to the SBC Summit North America Golf Tournament as the official Longest Drive Sponsor. One of the most anticipated challenges on the course, the Longest Drive competition gives players the opportunity to demonstrate their power and compete for the longest shot of the day. Your brand will be directly associated with this high-energy moment, creating a memorable touchpoint throughout the tournament. This sponsorship offers an engaging way to raise brand awareness, encourage friendly competition, and connect your company with senior industry professionals in a relaxed setting. Sponsorship Includes: ● Official Longest Drive Sponsor recognition ● Exclusive branding at the designated Longest Drive hole ● Company logo featured on challenge signage ● Opportunity to provide a prize for the winner, subject to tournament approval ● Recognition during the announcement of the challenge winner, if included in the tournament programme Make a big impact on the course. Associate your brand with one of the day's most exciting challenges and give players something to aim for.

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Golf Tournament Hole Sponsor

$10,000 CAD $7,500 USD

Create an Experience. Make a Lasting Impression. Go beyond traditional golf course branding and bring your brand to life with an Hole sponsorship at the SBC Summit North America Golf Tournament. Transform a designated hole into an engaging brand experience, giving participants an opportunity to interact with your company while enjoying a day of golf and networking. From interactive challenges and branded hospitality to creative games and memorable giveaways, this sponsorship gives you the flexibility to develop an activation that reflects your brand personality and business objectives. With the opportunity to engage players directly in a relaxed, relationship-driven environment, your company can create a distinctive experience that stands out long after the tournament has finished. Sponsorship Includes: ● Official Activation & Experiential Hole Sponsor recognition ● Exclusive branding at a designated golf hole ● Opportunity to design and deliver a branded on-course activation, subject to SBC approval ● Space for approved promotional materials, branded giveaways, or interactive elements ● Opportunity to engage participants through a custom challenge or experiential concept ● Sponsor-provided activation materials and staffing, subject to agreed event requirements. SBC to provide one freestanding sign to designate sponsored hole. Don't just sponsor the tournament. Become part of the experience. Create a memorable brand interaction that gets players talking and helps your company stand out from the crowd.

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Pickleball Tournament Tuesday, June 15


Pickleball Tournament Headline Sponsor

$61,500 CAD $45,000 USD

Own the Court. Connect with the Industry.

Take centre stage as the Headline Sponsor of the SBC Summit North America Pickleball Tournament, bringing together industry professionals for an energetic experience built around friendly competition, networking, and fun. As the leading sponsor of the tournament, your brand will be associated with one of the event's most engaging social experiences, creating opportunities to build relationships with senior executives, decision-makers, and fellow industry stakeholders outside the traditional business environment. With prominent branding and recognition throughout the tournament, this flagship sponsorship offers an opportunity to maximise visibility, strengthen industry relationships, and put your company at the heart of the action. Sponsorship Includes: ● Official Headline Sponsor recognition for the Pickleball Tournament ● Prominent company branding across designated tournament signage and branding touchpoints ● Branding at the pickleball courts and key tournament areas ● Recognition in relevant pre-event and on-site tournament communications ● Opportunity to incorporate your brand into the tournament experience, subject to SBC approval Make your brand the name behind the game. Secure the premier sponsorship position and connect with the SBC Summit North America community through competition, conversation, and shared experiences.

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Pickleball Tournament Premium Sponsor

$48,000 CAD $35,000 USD

Bring Your Brand into Play.

Put your company in the spotlight as a Premium Sponsor of the SBC Summit North America Pickleball Tournament, an engaging networking experience that combines sport, friendly competition, and industry connections. This sponsorship provides an opportunity to raise your brand profile among participating executives and industry professionals while associating your company with an active, social, and memorable event experience. Whether strengthening existing partnerships or making new connections, your brand will be part of an environment where business relationships develop naturally beyond the exhibition floor. Sponsorship Includes: ● Official Pickleball Tournament Premium Sponsor recognition ● Company branding on selected tournament signage ● Branding at a designated court or tournament area ● Recognition in relevant pre-event and on-site sponsor communications ● Opportunity to provide approved branded materials or giveaways for participants Get in the game. Get noticed. Build brand awareness and valuable connections at a tournament designed to bring the industry together. 2 Available

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Pickleball Tournament Bar & Refreshments Sponsor

$34,500 CAD $25,000 USD

Keep the Competition Going. Refresh the Connections.

Put your brand at the centre of the social experience as the official Bar & Refreshments Sponsor of the SBC Summit North America Pickleball Tournament. Between matches, players and spectators naturally come together to relax, recharge, and connect. This sponsorship positions your company within that shared experience, creating a welcoming branded touchpoint throughout the tournament. From refreshments between games to conversations after the final point, your brand will be associated with the hospitality and social atmosphere that make the tournament memorable. Sponsorship Includes: ● Official Bar & Refreshments Sponsor recognition ● Company branding at the designated bar and refreshments area ● Opportunity for approved branded cups, napkins, or other serving materials ● Company logo featured on selected tournament signage ● Opportunity to provide branded refreshments or approved promotional items, subject to event requirements Serve up a memorable brand experience. Keep your company visible as players recharge, reconnect, and celebrate the spirit of competition.

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Pickleball Tournament Player Gift Sponsor

$20,500 CAD $15,000 USD

Give Players Something to Remember.

Make your brand part of the tournament experience as the official Player Gift Sponsor of the SBC Summit North America Pickleball Tournament. Player gifts offer a tangible way to connect your company with participants, creating a lasting reminder of the event long after the final match. Whether through practical tournament essentials or branded keepsakes, this sponsorship gives your brand a place in the experience players take away with them. Align your company with a thoughtful gesture that celebrates participation, encourages engagement, and reinforces your brand among the industry professionals taking part in the tournament. Sponsorship Includes: ● ● ● ●

Official Pickleball Tournament Player Gift Sponsor recognition Opportunity to feature your company logo on selected player gifts. Sponsor to provide the gifts. SBC to manage distribution. Company branding on selected tournament signage Opportunity to include approved promotional materials or branded merchandise with player gifts

Make a lasting impression beyond the court. Put your brand in players' hands and create a memorable connection with the SBC Summit North America community.

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