SALES PRESENTATION
The SBC Summit has truly established itself as “The Greatest Show in Gaming” by combining a multitude of relevant experiences to meet your expectations and deliver the best possible event for all our important delegates. With 40,000 delegates expected in 2026, the show has become an integral part of the gaming, fintech, marketing and tech industries as it brings together all the relevant stakeholders to discuss the future of gaming and technology. From operators to suppliers, affiliates, regulators, lawyers, tech, fintech, sports and media, the SBC Summit literally brings together decision makers from the entire gaming, tech and entertainment ecosystem.
Welcome to SBC Summit 2026
The SBC Summit is making an impact in a global landscape with focus on regulation, expansion and compliant business growth. Every year it contributes more than €100 million to the Portuguese economy, with further support from the Legends Charity Game, our charity sports event that will raise over €1,000,000 for communities and families impacted by war and conflict.
The Experience
SBC Summit is where the global gaming and betting industry comes to do business. Over 40,000 delegates will gather in Lisbon to explore a show floor packed with some of the greatest (and newest) products on the market, and listen in to what the greatest conference programme in tech and gaming has to offer, all set in one of the world’s greatest cities.
At the SBC Summit, our priority is your experience. Every detail has been considered, from healthy, high-quality options at the Food Festival to dedicated networking spaces that help you connect with the people and companies you want to meet. This is the kind of hospitality that makes doing business not only productive but enjoyable. Evenings are always filled with unforgettable experiences, including the Opening Party featuring Joel Corry and Imanbek, the electrifying Infinity Lisbon with Timmy Trumpet and Alok, and the Legends Charity Game, where 40 global football legends, from Kaká and Figo to Roberto Carlos, Del Piero, and Hagi, will take the field to raise over €1,000,000 for charitable causes.
Exhibitors & Sponsors
40,000 Delegates
5
Days of Networking
120 Countries Represented
info at https://sbcevents.com/sbc-summit
Watch the Official SBC Summit video Youtube Link
The Venues
A number of key venues are part of making the SBC Summit a complete experience for 40,000 attendees across 132,000 sqm space.
Jose Alvalade Stadium
Myriad Hotel FIL Exhibition
MEO Arena
The exhibition is divided into seven key areas
The
Exhibition
The exhibition includes more than 800 exhibitors across 132,000 sqm space, making it the largest exhibition in the history of Portugal.
To assist you in generating ROI and succeed in business, the exhibition will introduce you to partners across every corner of the ecosystem: platform providers, aggregators, sports betting software, game studios, live casino technology, CRM and marketing tools, PSP providers, fintech solutions,and more.
The exhibition is your go-to destination to explore the latest products, technology, innovations, services, and find the solutions and partnerships that will set your business apart.
iGaming & Casino
2026
iGaming & Sports Betting
Fintech, Payments & Compliance
Affiliate & Digital Marketing
Player Protection & Responsible Gaming
Networking and Business
Lounges Food Festival
The Food Festival
The Food Festival will feature nine dedicated food areas throughout the Feira Internacional de Lisboa, bringing great food closer to every part of the venue. We care about making your convenience and want to make your experience easy.
The Food Festival isn’t just about food. Designed as an easy accessible and welcome escape from the busy show floor, it gives you space to recharge and connect with others in a more relaxed setting
With more than 40 food trucks spread across the venue, you’re never far off from something delicious. Whether you’re looking for a quick bite or a meal that suits your dietary needs, there’s something for every taste and preference. But beyond great food, what sets this experience apart is the atmosphere.
The Conference Stages
Global Markets Conferences
Whether your business is entering the United States, scaling across Europe, or building in Brazil, this track provides the strategy, insight, and industry connections to help you do it right.
Emerging Markets Conferences
Whether expanding into Africa, unlocking the user growth of Asia, or navigating the regulatory evolution of Eurasia and the Middle East, this conference is your compass for strategic expansion
Payment Expert Conference Affiliate Leaders Conference
Learn from the industry’s leading payment and fintech solution providers as well as the rapidly growing crypto, blockchain and AML verticals.
Player Protection and Regulation Conference
Leading operators debate the future of responsible gambling, centering research, technology and the regulations the industry must adhere to.
Hear from the industry’s leading payment and fintech solution providers as well as the rapidly growing crypto, blockchain and AML verticals.
Technology & Product Conference
The Technology & Innovation Conference
provides a cutting-edge masterclass on product, marketing and customer experience for the leading sports betting and iGaming operators.
The Super Stage
The Super Stage delivers unforgettable moments for the SBC Summit delegates. The stage has been set at the MEO Arena, the largest concert hall in Portugal and one of Europe’s biggest indoor arenas with space for 20,000+ people.
Tony Hawk Legendary Keynote Speakers Gary Vaynerchuk
Randi Zuckerberg Sir Tim Berners-Lee Oleksandr Usyk Merab Dvalishvili Rubens Barrichello Luis Figo
The Stars of Football History
Kaka
Roberto Carlos Puyol Quaresma Nani
The Tech Academies
The Tech Academies are your backstage pass to hands-on practical learning with world-class trainers at the top of their game. These full-day academies run alongside the main conference programme and are packed with insights from people who have been in the trenches—building, launching, and scaling tech across AI, Marketing, Web 3.0 & Blockchain and Gamification. AI Academy Gamification Academy
The SBC Leaders Summit
The SBC Leaders Summit is taking place over 2 days in the beautiful coastal town Cascais, west of Lisbon. It’s the most exclusive and invite-only event for CEOs, Founders and Senior Executives in the gaming industry.
The Executive Retreat is taking place on Sunday 27 September for 150 CEOs & Founders have been carefully selected among leading Operators. Guests will stay at the 5-Star Estoril Luxury Hotel and have access to daytime activities including Golf, Paddle and Wine Tasting. In the evening the guests will enjoy the Legends Charity Game.
The SBC Leaders Day is taking place on Monday 28 September for 500 Senior Executives via a strict invite-only invitation. The event starts with breakfast, followed by a conference, roundtables and keynotes at the 5-Star Palacio Estoril Luxury Hotel.
During the day there will be plenty of networking and business opportunities among the guests. In the evening guests are invited to the 007-themed cocktail reception, gala dinner, poker tournament and after-party at the beautiful and stylish Black & Silver Room at Casino EstorilIan Fleming’s inspiration for Casino Royale.
The First Pitch Competition
SBC First Pitch, the premier startup competition in the betting and gaming industry, brings together some of the most innovative emerging companies to compete for a chance to win an exclusive prize package valued at €90,000+, designed to support the winner’s growth and development plans. Five companies will be selected to pitch their products and business plans at SBC Summit in front of an audience of industry leaders and investment experts. The winner will be chosen by a judging panel with significant expertise in venture capital and investments within the industry.
The SBC Awards
Now in its twelfth year of rewarding and celebrating the very best in the betting & gaming industry, the coveted SBC Awards recognise the achievements of operators and suppliers from across all the major disciplines including payments, marketing, platform providers and data. The highly coveted awards are an annual milestone eagerly awaited by the industry, which allows us to look back and celebrate outstanding achievements together with senior industry colleagues in a breathtaking setting.
More info at sbcevents.com/sbc-awards-lisbon
The Affiliate Leaders Awards
Building on the momentum of the Affiliate Leaders Summit in Lisbon, SBC is proud to present the Affiliate Leaders Awards 2025 —a celebration honouring the visionaries of the iGaming affiliate and operator communities.
Set to redefine industry recognition, this event will spotlight outstanding contributions, foster networking among 600 top professionals, and position winners among the very best in their field.
Featuring 24 highly contested categories, the awards will culminate in a luxurious ceremony at Lisbon’s iconic MEO Arena.
The Infinity Lisbon will soon reveal it’s 2026 line-up of some of the world’s most renowned DJs.
The event is transforming the MEO Arena into a breathtaking celebration for 10,000 industry guests that will push the energy to new heights.
At Infinity Lisbon 2025 we had Alok and Timmy Trumpet delivering explosive, high-octane sets, and the arena shook with an atmosphere unlike anything Lisbon has ever seen.
Darude
The Legends Charity Game
The Legends Charity Game is a highly anticipated charity match between Portugal Legends vs. World Legends, featuring some of the biggest names in the history of football.
The Legends will compete at Estádio da Luz (Benfica) or José Alvalade Stadium (Sporting Lisbon) in front of 50,000 Spectators, with millions of people watching the game via live broadcast.
The Legends Charity Game is more than a game, it’s a rallying cry for unity, compassion, and purpose. Every goal scored, every cheer from the stands, and every donation raised will support families and communities around the world impacted by war and conflict.
The aim is to raise over €1,000,000 for the selected charities. More info at legendscharitygame.com Watch the highlights from 2025 Youtube Link
