About SBC

SBC connects people and facilitates business between companies from the sports betting, gaming and payment industries through its global events, media and advisory business.

SBC is part of the SPORT GLOBAL GROUP of companies. Headquartered in London, the group has 70 employees across Europe, the US and Latin America. With ambitious expansion plans, SBC is a high growth and innovative company focused on customer commitment and quality.

SBC EVENTS organise industry-leading live events for a worldwide senior executive audience with a focus on sports betting and iGaming.

SBC DIGITAL organises specialised virtual events for the sports betting and gaming industry, focused on specific regions and industry segments, providing access to emerging and established local gambling markets, high-quality conference & networking sessions, and innovative supplier-based product showcases, without the need for travel.

SBC MEDIA employs 15 full-time journalists and publishes more than 100 stories daily across nine industry-leading news websites with a focus on sports, betting and gaming news: sbcnews.co.uk, sbcamericas.com, sbcnoticias.com, sbccis.com, casinobeats.com, slotbeats.com, gamblingtv.com, lotterydaily.com, paymentexpert.com, insidersport.com, sbcdirectory.com and the SBC Leaders Magazine.

SBC LEADERS is an invitation-only membership of the industry’s most influential operators formed with a goal to bring the industry’s best together in order to share ideas, collaborate on major issues, push innovation, and elevate the overall image of our industry through the promotion of its achievements.

AFFILIATE LEADERS is connecting Affiliates and Digital Marketers across the world to share ideas, push innovation and drive change.

SBC ADVISORY PARTNERS is the pioneering consulting and transaction advisory service for sports, betting & gaming organisations boasting an unrivalled network of contacts founded on the deep industry roots of its highly experienced partners and the reach of its global conferences and business media portfolio.