Entry Tips & Guidelines
Here at SBC, we want to make sure that nominated companies get the recognition and celebration they deserve. With this in mind, here are some valuable tips to create a standout submission for the SBC Awards Americas. Each section will guide you in effectively showcasing your company, project, or initiative, ensuring you create a compelling and well-structured entry.
01
The Introduction: Synopsis of Your Entry
What
to include
Provide a concise overview of your entry.
Explain why your company, project, or initiative deserves to win this award.
Highlight key points and company achievements that will capture the judges' attention.
Tips
for success
Keep it clear and succinct, this is the first impression the judges will get.
Focus on what sets you apart from other entries in the category.
Clearly explain the impact your company has made in the last year.
Customise your entry for each category. Avoid one-size-fits-all submissions; tailor each to the specific criteria and judges’ expectations.
02
The Competitive Advantage
What
to include
How does your project, initiative, or company offer a competitive advantage in this category?
Ensure your response specifically addresses the award category criteria, providing specific details from your company/project.
Provide a well-rounded, evidence-based explanation.
01 | Award Entry Tips & Guidelines
Tips
for success
Clearly demonstrate how your company, initiative, product, or service stands out from the competition. Avoid vague statements, use concrete examples and measurable results.
Highlight how your company has leveraged new technologies, groundbreaking strategies, or creative marketing approaches to drive success.
Provide evidence of how your initiative has impacted the industry, whether through growth, customer engagement, industry influence, or operational success.
03 The Facts & Figures What
to include
Data is an incredible tool, it can be the difference between a good entry and a winner.
Quantitative data and factual evidence that support your nomination.
Provide details on growth, engagement, customer satisfaction, or any other relevant metrics.
Organise your facts and figures clearly to strengthen your argument.
Tips
for success
Ensure the data is relevant to the criteria and directly tied to your entry's success.
Present your facts in a clear, easy-to-read format, such as bullet points.
Using testimonials from clients to reinforce your success and show the tangible impact of your initiative.
04 The Success Story What
to include
Share a real-life example of how your company, project, or individual succeeded.
Provide context of the challenges faced before the company's product/ initiative was released and how the company has helped address these challenges?
Tips
for success
Use a clear, compelling narrative that’s easy for judges to follow.
Focus on tangible results backed by data that show how your initiative met the challenge.
The story should demonstrate the practical impact and how it aligns with the award’s criteria.
02 | Award Entry Tips & Guidelines
What Judges Want to See
The Winning Checklist
Clear criteria alignment
Professional presentation
Every section directly addresses the award criteria
Clean formatting, clear visuals, error-free copy
Quantifiable results
Compelling narrative
Specific numbers that demonstrate real impact
A story that’s easy to follow and remember
Innovation factor
Strong evidence
What made your approach unique or groundbreaking?
Supporting materials that validate your claims
Industry relevance
Strategic t
hinking
How does this advance the iGaming/affiliate marketing sector?
Clear rationale behind decisions and approaches
Common Mistakes to Avoid
Writing too much fluff
Judges read hundreds of entries. A good entry is simple, easy to follow, and engaging. Keep that in mind when crafting yours.
Ignoring the category brief
If the criteria ask for specific information, provide it. Missing elements means lost points with the judges.
Not answering the actual questions
If the criteria ask for specific information, provide it. Missing elements means lost points with the judges.
Focusing on features instead of benefits
Don’t just list what you built—explain what it achieved.
Using vague metrics
“Significant increase” means nothing. Use specific numbers and percentages.
Submitting generic entries
Cookie-cutter submissions are instantly recognisable
and immediately forgettable.
Poor presentation
Typos, formatting errors, and unclear visuals undermine credibility.
03 | Award Entry Tips & Guidelines