Collect Your Badge Floorplan Build-Up & Exhibition Schedule Build-Up Exhibition Live Days Parking WiFi Summit Shuttle Service Event Schedule Awards Exhibitor Promotion Guest Passes What the VIP Guest Passes Unlock: What our Sponsors Say SBC Connect App How to log in? Login link not working? SBC Connect Meetings How it Works Access Your Lead Generation QR Codes Onsite Support Help Desk SBC Stand
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Collect Your Badge Have your QR code ready for badge collection. You can find your QR code in the Connect App or in your confirmation email by adding your ticket to your phone wallet - Search your inbox for: "Registration Confirmation to Affiliate Leaders Summit 2026". We recommend collecting your badge at the airport in advance, if possible. Humberto Delgado Airport Exit the Arrivals area in the direction of the metro, and follow the Affiliate Leaders Summit signage to pick up your badge. It’s quick, easy, and lets you skip the crowds at the venue. ● Sunday, 27 September: 9:00am–11:00pm ● Monday, 28 September: 6:30am–11:00pm ● Tuesday, 29 September: 6:30am–9:00pm ● Wednesday, 30 September: 6:30am–3:00pm Feira Internacional de Lisboa ● Monday, 28 September: 12:00pm–8:00pm ● Tuesday, 29 September: 9:00am - 6:00pm ● Wednesday, 30 September: 9:00am - 6:00pm ● Thursday, 1 October: 9:00am - 5:00pm
Please note: ● No on-site registration - all attendees must register in advance. ● After registration, you’ll receive your ticket by email. Add it to your Apple or Google Wallet for quick access to your QR code and faster badge collection. ● To amend your registration or swap tickets, use the confirmation email you’ll receive once you’re registered. Click “Manage Registration Details” in the email to access and update your registration. ● Your badge will also grant you access to the SBC Summit.
What’s included in your VIP Pass? ALS Summit Exhibition
SBC ALS Connect Full Access
Lead Scanning
Festival Square
Expo only access to the SBC Summit
Super Stage
Food Festival Allowance
Networking
Conference Access
Post-Event Content
SBC Summit Opening Party
INFINITY Lisbon
All registered Exhibitor team members receive a VIP badge with the access outlined above.
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Badge Types There are different types of badges at our event to help you identify delegates:
Food & Party Wristbands As an SBC Affiliate Leaders Summit Sponsor, food and drinks at the Food Festival are included with your ticket. At badge collection, you’ll receive a pre-loaded wristband with €30 daily credit, giving you the freedom to enjoy food and drinks from any food truck throughout the event. This will reset to €30 each day and does not carry over.
Floorplan Please note that the latest version of the floorplan is always available on the event app or event website. We recommend checking the website for the most up-to-date version before travelling to the venue. View the latest floorplan
Build-Up & Exhibition Schedule Build-Up Thursday, 24th – Sunday, 27th September ● Venue access for stand build contractors only: 08:00–20:00 daily Monday, 28th September ● Exhibitor access for stand dressing from 12:00
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Exhibition Live Days Date
Exhibitor Access
Exhibition Hours
Tuesday, 29th September
From 08:00
10:00–18:00
Wednesday, 30th September
From 08:00
10:00–18:00
Thursday, 1st October
From 08:00
10:00–17:00
Parking There is no parking available at the venue for exhibitors or attendees. The closest parking facility is available at Centro Vasco da Gama Shopping Centre. Please note that parking costs cannot be reimbursed by SBC: Centro Vasco da Gama Google Maps
WiFi All attendees will have access to complimentary WiFi from 28th September. WiFi details will be available on the front of your printed event badge and on floorplan signs around the venue. Network name: Free WiFi JDB10thebest_SBCSummit Show Wi-Fi is suitable for general browsing and messaging. If you plan to run demos that require a reliable internet connection, a dedicated internet connection should be arranged through the official supplier at sbc.ict.exhibitors@ccl.fil.pt. Please note that bringing your own internet routers is not permitted. If ordered, your dedicated Wi-Fi connection will be set up from 26 September. The supplier will also be available at the Help Desk during the build-up and event days to provide assistance and support.
Summit Shuttle Service To make your commute as seamless as possible, we are operating four dedicated shuttle routes across Lisbon’s key hotel and accommodation districts:
🚌 Route 1: Campo Pequeno 🚌 Route 2: Marquês de Pombal 🚌 Route 3: Baixa / Martim Moniz 🚌 Route 4: Sete Rios
Routes 1, 2 & 3 (City Hubs) - Each of these routes features a single, centrally located pickup point. We’ve strategically selected these hubs so that the vast majority of attendees staying in Lisbon's main districts will be within a short walking distance of an SBC Summit shuttle.
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Route 4 (Sete Rios Hotel Circuit) - This route directly services the Sete Rios region with dedicated stops at the Corinthia, Açores, SANA, and Marriott hotels. If you are staying at one of these properties, the shuttle will pick you up right outside your front door. Shuttle buses will operate at frequent intervals from 8am to 8pm, with a lunch break from 12pm to 2pm, and multiple shuttles in rotation during service periods to minimise waiting times.
Event Schedule The below highlights the key events and timings during SBC Summit. For the full programme, including conference sessions, networking events, dinners and any schedule changes, please check the SBC Connect app. Discover all the networking spaces and activities happening at the event in our brochure here. Date
Event
Time
Tuesday, 29th
Exhibition Open
10:00–18:00
Michael Jordan Keynote – Leadership in Sports Business
11:30–12:30
Festival Square
Open until 20:00
🎉 SBC Summit Opening
From 20:00
Exhibition Open
10:00–18:00
Festival Square
Open until 20:00
Exhibition Open
10:00–17:00
🎉 INFINITY Lisbon – Closing
From 20:00
⭐
Party
Wednesday, 30th
Thursday, 1st
Party
Location
🔗 🔗 🔗
🔗
FIL
Super Stage, MEO Arena Festival Square
Pavilhão Carlos Lopes
🔗
🔗
FIL
Festival Square
🔗
🔗
FIL
MEO Arena
Awards If you or your team have purchased an Awards table or ticket, you will receive an invitation by email closer to the event. If you don’t receive it, please contact your Customer Success Manager. If you have not yet purchased a ticket or table, please visit the website for available options or contact your SBC Sales Manager.
🗓️ 1 October 2026 🕝 18:30 – 23:30 📍MEO Arena
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Exhibitor Promotion Promoting your presence before and during the event helps you drive targeted traffic to your stand and activations, increase brand visibility, and maximise the value of your sponsorship or exhibitor investment. The sponsors and exhibitors who see the strongest results are the ones who actively tell people they’re attending. Tell all of your followers you are attending with these Banners: https://app.ingo.me/q/h0rku https://app.ingo.me/q/pmszt
Guest Passes To help you maximise ROI on your time and investment, we’re offering an exclusive guest pass that allows you to bring your most valuable clients and prospects as your VIP guests. VIP Guest Passes: All inclusive entry to the event, including parties.
🎟️
What the VIP Guest Passes Unlock: ● Strategic face time with high-value clients and decision-makers ● A warm entry point to kick-start key business conversations ● Opportunities to build relationships in premium networking settings ● Direct traffic from pre-invited, high-intent guests You can find out how many passes are included in your package and how to share them by speaking with the colleague in your team who manages the Exhibitor portal.
What our Sponsors Say See how our sponsors turned Guest Passes into valuable business opportunities at previous events: “It is a great way to get people to your booth and it's a great first impression for new, potential leads.”
“It was a good opportunity to invite stakeholders that work with our organization, to have them learn and see the work that they contributed to.”
“We gained valuable opportunities for our business team to meet with European clients in person, allowing us to build deeper relationships and strengthen partnerships for future collaboration.”
“It’s all about retention and customer support. We invited our partners, customers, and leads to meet with us at the event and demonstrate our level of engagement and recognition.”
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“It was valuable for strengthening relationships with partners, enabling face-to-face interactions, and creating opportunities for further collaboration and business development.”
“The main value was networking. It gave us the opportunity to connect with industry stakeholders, strengthen existing relationships, and meet potential new partners.”
SBC Connect App SBC Connect is the official event app and an important tool to make the most of your time before, during and after the show.
How to log in? To get access to SBC Connect, you must first register for SBC Summit. Once you’re registered, you will receive an email with the subject line “Welcome to SBC Connect!” containing your login link and instructions to set your password. If you have already set your password, you can log in here: https://sbcconnect.com/landing
Login link not working? The login link does expire after some time but you can set up a new password by going to the forgot password link here: https://sbcconnect.com/ForgotPassword.
SBC Connect Meetings How it Works Search the attendee list, assess companies, and filter down to the people who actually matter to your business. Reach out directly, confirm meetings in advance, and arrive with a calendar built around opportunity, not chance. SBC Connect Meets meetings will take place at your stand.
Access Your Lead Generation QR Codes During the event you will have access to the app scanner which enables you to scan delegate badges and rank them as hot or cold leads to assist you with post show follow ups. The scan option can be found in the navigation bar at the bottom of the screen on the event days. This will open up your camera which you can use to scan the QR code on the front of someone else's badge. You can use this to collate the data of those you meet at the event. This data can be found in the “Your Leads” section, accessible from the menu bar in the app.
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Onsite Support Help Desk Our support team is just a click away via the SBC Connect App Help Desk, ready to assist with any issues or technical challenges throughout the event. SBC Stand The SBC Stand (B813) is located between Halls 2 & 3. The SBC team will be available throughout the event to provide general event support, answer questions and assist with any queries relating to your experience at the event.
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