Lisbon26 - Sponsor Final Information Guide

Contents Collect Your Badge​ Still need to register your team?​ Floorplan​ Parking​ WiFi​ Summit Shuttle Service​ Awards​ Sponsor Promotion​ Guest Passes​ What Guest Passes Unlock:​ Guest Pass Options:​ What our Sponsors Say​ SBC Connect App​ How to log in?​ Login link not working?​ SBC Connect Meetings​ How it Works​ Access Your Lead Generation QR Codes​ Onsite Support​ SBC Stand​

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Collect Your Badge Have your QR code ready for badge collection. You can find your QR code in the Connect App or in your confirmation email by adding your ticket to your phone wallet - Search your inbox for: "Registration Confirmation to SBC Summit 2026". We recommend collecting your badge at the airport in advance, if possible.

Humberto Delgado Airport​ Exit the Arrivals area in the direction of the metro, and follow the SBC Summit signage to pick up your badge. It’s quick, easy, and lets you skip the crowds at the venue. ●​ Sunday, 27 September: 9:00am–11:00pm ●​ Monday, 28 September: 6:30am–11:00pm ●​ Tuesday, 29 September: 6:30am–9:00pm ●​ Wednesday, 30 September: 6:30am–3:00pm Feira Internacional de Lisboa ●​ Monday, 28 September: 12:00pm–8:00pm ●​ Tuesday, 29 September: 9:00am - 6:00pm ●​ Wednesday, 30 September: 9:00am - 6:00pm ●​ Thursday, 1 October: 9:00am - 5:00pm

Please note: ●​ No on-site registration - all attendees must register in advance. ●​ After registration, you’ll receive your ticket by email. Add it to your Apple or Google Wallet for quick access to your QR code and faster badge collection. ●​ To amend your registration or swap tickets, use the confirmation email you’ll receive once you’re registered. Click “Manage Registration Details” in the email to access and update your registration. ●​ Your badge will also grant you access to the Affiliate Leaders Summit.

Still need to register your team?

Head to the Sponsor Admissions page in your portal for step-by-step instructions on how to complete your registration.

What’s included in your VIP Pass?

SBC Summit Exhibition

SBC Connect Full Access

Lead Scanning

Festival Square

Expo only access to the Affiliate Leaders Summit

Gold Lounge

Food Festival Allowance

Networking

Conference Access

Post-Event Content

SBC Summit Opening Party

INFINITY Lisbon

All registered Sponsor team members receive a VIP badge with the access outlined above.

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Badge Types There are different types of badges at our event to help you identify delegates:

Food & Party Wristbands As an SBC Summit Sponsor, food and drinks at the Food Festival are included with your ticket. At badge collection, you’ll receive a pre-loaded wristband with €30 daily credit, giving you the freedom to enjoy food and drinks from any food truck throughout the event. This will reset to €30 each day and does not carry over.

Floorplan Please note that the latest version of the floorplan is always available on the event app or event website. We recommend checking the website for the most up-to-date version before travelling to the venue.

View the latest floorplan

Parking There is no parking available at the venue for sponsors or attendees. The closest parking facility is available at Centro Vasco da Gama Shopping Centre. Please note that parking costs cannot be reimbursed by SBC: Centro Vasco da Gama – Google Maps

WiFi All attendees will have access to complimentary WiFi from 28th September. WiFi details will be available on the front of your printed event badge and on floorplan signs around the venue.​ ​ Network name: Free WiFi JDB10thebest_SBCSummit 4

Summit Shuttle Service To make your commute as seamless as possible, we are operating four dedicated shuttle routes across Lisbon’s key hotel and accommodation districts:

🚌 Route 1: Campo Pequeno 🚌 Route 2: Marquês de Pombal 🚌 Route 3: Baixa / Martim Moniz 🚌 Route 4: Sete Rios

Routes 1, 2 & 3 (City Hubs) - Each of these routes features a single, centrally located pickup point.

We’ve strategically selected these hubs so that the vast majority of attendees staying in Lisbon's main districts will be within a short walking distance of an SBC Summit shuttle.

Route 4 (Sete Rios Hotel Circuit) - This route directly services the Sete Rios region with dedicated stops at the Corinthia, Açores, SANA, and Marriott hotels. If you are staying at one of these properties, the shuttle will pick you up right outside your front door.​ ​ Shuttle buses will operate at frequent intervals from 8am to 8pm, with a lunch break from 12pm to 2pm, and multiple shuttles in rotation during service periods to minimise waiting times.

Event Schedule The below highlights the key events and timings during SBC Summit. For the full programme, including conference sessions, networking events, dinners and any schedule changes, please check the SBC Connect app.

Discover all the networking spaces and activities happening at the event in our brochure here.

Date

Event

Time

Tuesday, 29th

Exhibition Open

10:00–18:00

⭐ Michael Jordan Keynote –

11:30–12:30

Leadership in Sports Business Festival Square

Open until 20:00

🎉 SBC Summit Opening

From 20:00

Exhibition Open

10:00–18:00

Festival Square

Open until 20:00

Party

Wednesday, 30th

Location

🔗 🔗 🔗

🔗

FIL

Super Stage, MEO Arena Festival Square

Pavilhão Carlos Lopes

🔗

🔗

FIL

Festival Square

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Thursday, 1st

Exhibition Open

10:00–17:00

🎉 INFINITY Lisbon – Closing

From 20:00

Party

🔗

🔗

FIL

MEO Arena

Awards If you have purchased an Awards table or ticket, please add the relevant guest information via the link in the To-Do List of your sponsor portal. Your guest will receive an invitation by email closer to the event. If they do not receive it, please contact your Customer Success Manager.

If you have not yet purchased a ticket or table, please visit the website for available options or contact your SBC Sales Manager.

🗓️ 1 October 2026 🕝 18:30 – 23:30 📍MEO Arena

Sponsor Promotion Promoting your presence before and during the event helps you increase brand visibility, and maximise the value of your sponsorship investment.

The sponsors who see the strongest results are the ones who actively tell people they’re attending.

Tell all of your followers you are attending with these Banners: https://app.ingo.me/SBC_Summit_2026/Registrants/attendee?ingo_source=email-widget Or Download your Social Media Sponsor Banners Here: https://sbc.xpobay.com/home/index/855/Exhibitor-Banners

Guest Passes To help you maximise ROI on your time and investment, we’re offering two exclusive guest pass options that allow you to bring your most valuable clients and prospects as your guests.

What Guest Passes Unlock: ●​ Strategic face time with high-value clients and decision-makers ●​ A warm entry point to kick-start key business conversations ●​ Opportunities to build relationships in premium networking settings

Guest Pass Options:

🎟️ VIP Guest Passes: All inclusive entry to the event, including parties. 🎟️ Networking Guest Passes: Entry to exhibition floor, Official Opening Party and Infinity.

You can find out how many passes are included in your package and how to share them here.

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What our Sponsors Say See how our sponsors turned Guest Passes into valuable business opportunities at previous events: “It is a great way to get people to your booth and it's a great first impression for new, potential leads.”

“It was a good opportunity to invite stakeholders that work with our organization, to have them learn and see the work that they contributed to.”

“We gained valuable opportunities for our business team to meet with European clients in person, allowing us to build deeper relationships and strengthen partnerships for future collaboration.”

“It’s all about retention and customer support. We invited our partners, customers, and leads to meet with us at the event and demonstrate our level of engagement and recognition.”

“It was valuable for strengthening relationships with partners, enabling face-to-face interactions, and creating opportunities for further collaboration and business development.”

“The main value was networking. It gave us the opportunity to connect with industry stakeholders, strengthen existing relationships, and meet potential new partners.”

SBC Connect App SBC Connect is the official event app and an important tool to make the most of your time before, during and after the show.

How to log in?

To get access to SBC Connect, you must first register for SBC Summit. Once you’re registered, you will receive an email with the subject line “Welcome to SBC Connect!” containing your login link and instructions to set your password.

If you have already set your password, you can log in here: https://sbcconnect.com/landing

Login link not working?

The login link does expire after some time but you can set up a new password by going to the forgot password link here: https://sbcconnect.com/ForgotPassword.

SBC Connect Meetings How it Works Search the attendee list, assess companies, and filter down to the people who actually matter to your business. Reach out directly, confirm meetings in advance, and arrive with a calendar built around opportunity, not chance.

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SBC Connect Meets run in 15-minute windows at the SBC Connect Lounge. Only meetings booked through the app can take place in the SBC Connect Lounge.

Access Your Lead Generation QR Codes During the event you will have access to the app scanner which enables you to scan delegate badges and rank them as hot or cold leads to assist you with post show follow ups.

The scan option can be found in the navigation bar at the bottom of the screen on the event days.

This will open up your camera which you can use to scan the QR code on the front of someone else's badge. You can use this to collate the data of those you meet at the event. This data can be found in the “Your Leads” section, accessible from the menu bar in the app.

Onsite Support SBC Stand The SBC Stand (B813) is located between Halls 2 & 3.

The SBC team will be available throughout the event to provide general event support, answer questions and assist with any queries relating to your experience at the event.

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