The Masstransiscope

Masstransiscope was an art installation created by Bill Brand in the NYC subway tunnel in 1980. This was a modern interpretation of the zoetrope. It consisted of a 300-foot-long painting made on reflective material inside the tunnel. The motion in the pictures is activated by the movement of the train and the riders inside can see the animation in action. The animation is to be seen through the slits that are installed in front of the artwork. The special enclosure consists of 228 narrow slits between the painting and the train. The installation is illuminated by fluorescent lights which reflect off the painting and bounce back through the slits thus creating the animation. 10

Lenticular Poster

This child abuse awareness advertisement by ANAR Foundation (2013) uses a Lenticular Poster to show 2 different stages of the same image of a child to create awareness. The thought behind it was that children will view this from a lower angle so would be able to see the bruised face of the child while the accompanying adult would only be able to see a normal face of the child in the poster. The image changes according to the up and down movement of the viewer thus creating a sequence.

Lenticular Fabric

Using the same lenticular printing principle, textile designer Antoine Peters created a lenticular fabric featuring different cubism-inspired designs on each side of the fabric. The print changes depending upon the viewer’s angle. In the day when fast fashion is on the rise and people want new things daily, this changing fabric appealed to a wide audience. The two patterns that are visible alternatingly are very different from one another. The design includes playful juxtapositions and simple animations.11