Social Media

Social media plays a crucial role in communicating avalanche conditions and social event information:

• Amy David, Media Coordinator for the Friends of the SAC, continued to up the SAC and Friends of the SAC’s digital media presence. Amy’s skills in public relations, photography, videography, and social media are huge assets. Much of the success shared below is directly attributed to her efforts. Thanks Amy!

• We posted frequent, concise video content. We posted 80 videos across various platforms this season receiving nearly 235,000 views!

• We posted the daily Danger rating to Facebook and Twitter, along with basic snow, avalanche, and weather updates.

• The SAC’s Instagram audience increased from 8,286 to 9,284 followers in the past year—it’s become our most watched social media channel.

• We now have 971 followers on Twitter, a 10% increase from last season.

• Thanks to the generous support of local radio stations KECH and KDPI, we aired 85 weekday morning Backcountry Avalanche Forecasts. Broadcast during the morning commute, these radio spots featured avalanche and weather information and were used to convey safety messaging during periods of elevated avalanche danger.

• At the request of the Salmon-Challis National Forest Leadership, Chris “appeared” on a Salmon, ID radio station show to speak about avalanches and snow conditions.