

TECHNICAL CONSULTANCY
WHO ARE WE?
WE
ARE SAVVY & SHINE, FOUNDED IN 2010 BY JOANNA MAXWELL
Joanna is an award winning and respected figure in the professional hair industry, known for her expertise in collaborating with teams to grasp their brands technical strengths, enhance educational offerings, and provide technical support to customers and partners globally.
With more than 25 years of experience as a specialised technical consultant in the haircare sector, she has created courses and events, and produced technical documentation for numerous brands across more than 50 countries.

WHAT WE OFFER?
STRATEGIC ANALYSIS & PROBLEM-SOLVING
We work closely with your team to identify and resolve crucial gaps in technical delivery by providing training to sales and education teams as well as salon professionals.
Whether it involves refining messaging on white hair coverage, colour longevity, or your brand's unique story, we assist in discovering and strengthening these vital aspects. Sometimes, internal viewpoints may obscure important narratives about the product or brand.
COMPREHENSIVE EDUCATION PROGRAMS
Our team designs bespoke education. We produce courses tailored to your brand from beginner to advanced colour specialist level.
We provide your team with in-depth training on delivering these courses, complemented with step-by-step guides for ongoing support.
GLOBAL LAUNCH AND RELAUNCH STRATEGIES
We craft and execute successful global launch or relaunch strategies for your brand. Our training programs ensure that both your education and sales teams whether employed or freelance—are well-versed in the launch plan, product knowledge, and the technical offerings of your brand.
TECHNICAL SUPPORT
Offering continuous technical support, our flexible support services can be arranged on a monthly basis or ad hoc, granting your team access to our expert colour technicians for all technical knowledge.
COLLECTIONS AND EVENTS MANAGEMENT
We have vast experience in overseeing collections and events from start to finish. Our services include:
Creation of detailed briefs as required
Provide technical information for colour formulation
Development of shoot schedules
Managing and coordinating on set
Team brief
Partner with us to bring your brand's potential to life with technical expertise and innovative education.
