Digital Marketing

PROPOSED MARKETING PLAN

Saunders.com | HamptonsRealEstate.com /SaundersAssociates 33 sunset avenue westhampton beach (631) 288-4800

/SaundersRE

/SaundersRE

/HamptonsRealEstate

14 main street 2287 montauk highway southampton village bridgehampton (631) 283-5050 (631) 537-5454

/SaundersAssociates montauk highway east hampton (631) 324-7575

26

/SaundersRE 764

montauk highway, #4 montauk (631) 668-2211

SOCIAL MEDIA ARTIFICIAL INTELLIGENCE SPONSORED POSTS

BEHAVIORAL DISPLAY AD NETWORK

Behavioral re-targeting utilizes the power of social media, engages our followers, visitors to our website and other interest groups. Your property will be placed within this paid network of advertisements which will perform across these powerful network, creating a social media awareness to the target audience.

Using a proprietary set of audiences and re-targeting methods, including recently searched phrases on Google, we customize display ads across Google’s site network. These display ads are presented to our targeted audience across a universe of websites that participate in Google’s display network.

REAL ESTATE PORTAL WEBSITES

19,500+

36,500+

1,100+

750+

600,000+ Views

Videos

Subscribers

Local Email

@SaundersRE

@SaundersAssociates

HappeningInTheHamptons

Hamptons Local Agents

Followers

Followers

Followers

Followers

@SaundersAssociates

@HamptonsRealEstate

@SaundersRE

@SaundersAssociates

Daily Organic Postings

Live Video Streaming

Daily Organic Postings

Live Video Streaming

Daily Display Ad Network

Listing Event Promotion

615+

75,000+

2,500+

social media marketing Social media is an essential part of the Saunders brand. We use diverse platforms to display our content and message, and tailor our posts to suit each individual site. All of our content and all of our posts are created in house, and we post daily on Facebook, Instagram, Twitter, LinkedIn and YouTube. We post photography and videos of our properties, agents and community events that we sponsor.

We are recognized by AOL as one of the top luxury real estate firms to follow on social media, and are rated by Property Shark among the Top 10 luxury real estate firms in the country to follow on Instagram.

Posted to Saunders Channel

Posted to Saunders Channel

Daily Organic Postings

Saunders implements geographic and behavioral target marketing for our listings through paid search, display and social media advertising using Facebook, Instagram, LinkedIn, YouTube and Google’s targeted advertising network.

HAPPENING in The Hamptons

Daily Organic Postings

Daily Market Alerts

Weekly Email Newsletter

HamptonsRealEstate.com | Saunders.com | @HamptonsRealEstate

HamptonsRealEstate.com | Saunders.com | @HamptonsRealEstate

Making Virtual A Reality

digital media Video is an important tool used by Saunders in marketing our listings, advancing our brand and promoting our agents. We create and produce in house video content for our website, our agents’ websites and our social media platforms.

Dynamic 3D Tours

Live Virtual Showings

Interactive Brochures

Video Conferencing

Daily Market Alerts

Our video is unique to our company and a compelling way for us to present the properties we list and the agents who market them, as well as offering insight into the beauty of the Hamptons and the distinctive lifestyle here. We have a full-time on staff videographer, the only one in our industry, with an extensive background in live television remote video. The focus of our video content is to create 1-minute videos showcasing the properties we represent using drone footage and traditional video footage. We produce video tours of properties and home interiors that take potential buyers on site and inside houses of interest to them.

email marketing

Our robust email marketing efforts further extend the reach of our brand. We have added text message marketing to our email campaigns, and use text messaging technology daily to promote new listings and open houses. We create a weekly dedicated blog, Happening in the Hamptons, about events of interest happening locally, which we publish in a weekly email blast and post on our website.

editorial coverage

Saunders will write a comprehensive press release on unique properties to highlight the unique qualities and special features. Submission will be sent to the following: NEWSPAPERS Southampton Press Sag Harbor Express Wall Street Journal East Hampton Star New York Times New York Post Dan’s Papers Newsday

MAGAZINES Hamptons Real Estate Showcase Hamptons Cottages & Gardens Homes of The Hamptons Private Air The Daily Social Life Purist Quest

REAL ESTATE BLOGS HappeningInTheHamptons.com BehindTheHedges.com TheRealDeal.com Hamptons.com Curbed.com 27East.com Patch.com

HamptonsRealEstate.com | Saunders.com | @HamptonsRealEstate

in-house marketing department

internet exposure

The Saunders marketing mandate is to continually conceive and launch new responsive ways to connect with qualified buyers for Hamptons properties around the corner and around the world.

One of our strongest assets, HamptonsRealEstate.com is a cinematic, user-friendly, internationally promoted, luxury-minded website. Over 90% of buyers and renters of Hamptons properties start their search for real estate online, and our site is consistently optimized to rank high on all search engines.

15-year veteran Steve Glick, the firm’s Senior Vice President of Advertising & Marketing, has been leading the Saunders marketing team for the past 9.5 years.

He is continually improving the innovative and effective advertising, marketing and technology system that empowers our agents and stimulates sales. Steve is among the most respected luxury real estate marketing professionals in the industry.

The firm has created a 19-person in-house creative studio that is staffed with fulltime photographers and videographers, graphic designers, a senior graphic designer, web designers, social media experts, IT tech support, and a copy writer. The creative team helps our agents grow their business and craft promotional pieces that set them apart. Our administrative support staff is topnotch and is invested in the concierge culture of the firm. All deal-related paperwork, such as exclusive agreements, leases and commission bills are prepared by the administrative team, thus freeing the agents to do what they do best: to list and to sell properties.

The site has been designed to provide an immersive experience for luxury buyers and renters. Cinematic video and compelling property photography immediately engage viewers to explore all types of homes for sale and rent in addition to discovering the best aspects of the surrounding neighborhood. We recently re-imagined, reengineered and re-designed our site to reach and further engage users with our brand promise, which is to provide a higher form of realty for sellers, buyers and agents.

With 60% of our customers visiting our site using mobile devices, we made sure their experience is as easy to use and as visually impactful as our desktop version.

“Hamptons Real Estate” is the #1 and most dominant search phrase for real estate in the Hamptons on Google. Because our website URL (HamptonsRealEstate.com) matches this popular search phrase word for word, Saunders’ website ranks high on searches for Hamptons property. In addition, our listings syndicate to many domestic and international real estate websites.

In addition to our award-winning in-house marketing team, we also work with top branding and public relations firms to help develop messages to enhance the effectiveness of our endeavors and broaden our reach.

We also are the most prolific owner of street name and place name URLs in the Hamptons. We own over 2,000 such names and property addresses and use them to optimize our online web strategies and provide a better user experience for buyers seeking property details.

HamptonsRealEstate.com | Saunders.com | @HamptonsRealEstate

HamptonsRealEstate.com | Saunders.com | @HamptonsRealEstate

the undisputed marketing leader in hamptons real estate

Best Website | Best Print Campaign | Best Photography | Best Videography