INTRODUCtiON
HeLLo! HeLLo! HeLLo!
Hello, I'm Saski, a graphic designer who has quite a lot of experience in designing collateral marketing.
I am an e cient & skilled designer, able to swiftly handle responsibilities & deliver excellent results.
ABOUT
Saskia Salsabila
Jakarta, 2nd April 1999
Designer Illustrator Design Supervise
education
Bina Nusantara University 2021 DKV New Media
WORK EXPEriENCEs
Shopee Indonesia, 2020 as Intern, for Marketing, Brand Creative.
L’Oréal Indonesia, Kérastase, 2021 as Graphic Designer, 2021 - 2022, as Graphic Designer Supervisor, 2023. as Merchandising Support & Design, 2024.
Glad2Glow Indonesia, 2025 as 2D Designer Supervisor, 2025 - present.
PriNT DESIGN
A greeting card for Kérastase new relaunch product, Elixir Ultime, which contains the main key visual with the brand ambassador, the product and the claim of the product as the front cover, and the back cover is filled with an explanation about the brand which has reached its 60th anniversary.
For the inside, it contains a greeting for the recipient of this greeting card with a message about the product briefly. There is also some more detailed information about the product that is shown simply so that it is easy to understand.
Greeting Card
SOCIAL MEDIA
These are some of the social media assets from a group assignment for running a small business in my campus.
The totebag itself was designed by me, as well as the layout design for the social media content.
ACRYLIC STAND
These are the acrylic stand for some of the range products that are highlighted in the Pop Up Store which contains five serums.
This asset is placed in a clear acrylic measuring 12x20cm which contains brief information about the product such as claims and product names.
This acrylic stand can also be displayed on the a liated salon’s planogram.
insTAgRAm ads
Requests for social media ads are also often needed every month. What I show on the other side is one example of an ad that I made for a product that was just released last August. The ads were made in IG Story & IG Feed size.
The assets used are key visual assets from the product range, but the layout is all from me. The ads usually contain promos about the product according to the current promo period.
Social Media Ads
E-InvITation
Invitations like this are for sharing via email, Teams, Whatsapp etc. The invitation informs about an event such as an opening of a salon, Pop Up, launch event etc.
For this one example, it is an invitation about a Pop Up that will be held at a specified place and time. A more detailed explanation of the event is usually attached separately from the invitation visual.
giant bannER
A promotional banner designed to grab attention at the brand’s pop-up event. The banner's dynamic layout e ectively draws visitors in, making it a focal point of the pop-up and enhancing the overall atmosphere of the space.
This banner was 2x9m long and was displayed in one of the main aisles at Grand Indonesia Mall.
crm
Optimized for email, this banner ensures maximum impact across devices, encouraging recipients to take advantage of the promotion.
Designed to strengthen customer relationships through engaging visuals and a personalized message. Highlighting exclusive o ers or special updates, it creates a sense of connection and value for the audience.
teNT CARD
It's designed to catch customers’ eye and make things super clear, letting customers know right away that they can get free gifts when they purchase the product. The whole promotion is easy to understand, so there's no confusion about how to take advantage of the o er.
PapER bag
This eye-catching paper bag is designed to make a statement with its 'Goes to School' theme, inspired by the energy of the classroom.
The chalk-drawn elements on the bag add a quirky, hand-drawn feel, while the gentle pink hues reflect the brand's signature colors, giving it a modern and stylish twist.
Whether you're carrying books, supplies, or just running errands, this bag brings a fresh, playful vibe to your day.
ILLUSTRAtiON
besides design, I also have quite a talent in illustration. I can adapt to quite a lot of art styles according to the theme and mood of the illustration. Each illustration usually takes 2-3 days to make depending on the di culty.
