INTRODUCtiON
HeLLo! HeLLo! HeLLo!
Hello, I'm Saski, a graphic designer who has quite a lot of experience in designing collateral marketing.
I am an efficient & skilled designer, able to swiftly handle responsibilities & deliver excellent results.
ABOUT
Saskia Salsabila
Jakarta, 2nd April 1999
Designer Illustrator Design Supervisor
education
Bina Nusantara University 2021 DKV New Media
WORK EXPEriENCEs
Art Camp, 2018 as Graphic Designer.
Shopee Indonesia, 2020 as Intern, for Marketing, Brand Creative.
L’Oréal Indonesia, Kérastase, 2021 as Graphic Designer, 2021 - 2022, as Graphic Designer Supervisor, 2023. as Merchandising Support & Design, 2024.
PriNT DESIGN
A greeting card for Kérastase new relaunch product, Elixir Ultime, which contains the main key visual with the brand ambassador, the product and the claim of the product as the front cover, and the back cover is filled with an explanation about the brand which has reached its 60th anniversary.
For the inside, it contains a greeting for the recipient of this greeting card with a message about the product briefly. There is also some more detailed information about the product that is shown simply so that it is easy to understand.
Greeting Card
SOCIAL MEDIA
These are some of the social media assets from a group assignment for running a small business in my campus.
The totebag itself was designed by me, as well as the layout design for the social media content.
Pop
ACRYLIC STAND
These are the acrylic stand for some of the range products that are highlighted in the Pop Up Store which contains five serums.
This asset is placed in a clear acrylic measuring 12x20cm which contains brief information about the product such as claims and product names.
This acrylic stand can also be displayed on the affiliated salon’s planogram.
Up Store
insTAgRAm ads
Requests for social media ads are also often needed every month. What I show on the other side is one example of an ad that I made for a product that was just released last August. The ads were made in IG Story & IG Feed size.
The assets used are key visual assets from the product range, but the layout is all from me. The ads usually contain promos about the product according to the current promo period.
Social Media Ads
E-InvITation
Invitations like this are for sharing via email, Teams, Whatsapp etc. The invitation informs about an event such as an opening of a salon, Pop Up, launch event etc.
For this one example, it is an invitation about a Pop Up that will be held at a specified place and time. A more detailed explanation of the event is usually attached separately from the invitation visual.
giant bannER
A promotional banner designed to grab attention at the brand’s pop-up event. The banner's dynamic layout effectively draws visitors in, making it a focal point of the pop-up and enhancing the overall atmosphere of the space.
This banner was 2x9m long and was displayed in one of the main aisles at Grand Indonesia Mall.
TRAY
This informative tray is designed to serve as both a functional display base and a communication tool. Featuring dedicated spaces for product information and branding, it enhances the display by providing key details in a clear and visually appealing way.
With a clean, modern design and thoughtful layout, the tray not only organizes the products but also engages customers, ensuring they have all the information they need at a glance.
crm
Optimized for email, this banner ensures maximum impact across devices, encouraging recipients to take advantage of the promotion.
Designed to strengthen customer relationships through engaging visuals and a personalized message. Highlighting exclusive offers or special updates, it creates a sense of connection and value for the audience.
teNT CARD
Designed to grab attention, it clearly communicates the product’s unique selling point—whether it’s a benefit, feature, or special quality—making it easy for customers to understand why the product stands out.
ILLUSTRAtiON
besides design, I also have quite a talent in illustration. I can adapt to quite a lot of art styles according to the theme and mood of the illustration. Each illustration usually takes 2-3 days to make depending on the difficulty.
