STRAIGHT TALK
Straight Talk With Kira Kelsie, Kasm Consulting
Saskatoon's technology industry is a real source of pride for our community. With a rapidly growing sector and many successful startups adding to this thriving industry, it's estimated that the tech sector has added approximately $4.7 billion to the provincial economy, making up 5.6% of the total provincial Real GDP. Recent investments show that the future looks bright for tech in Saskatoon, with over $136 million in venture capital invested in local tech companies in 2022. With the tech industry being one of the most rapidly evolving and highly competitive industries globally, startups face unique challenges when marketing their innovative and often complex products or services. Many Saskatoon Chamber of Commerce members are at the forefront of this innovative industry, including Kira Kelsie, owner of Kasm Consulting. With a deep understanding of the industry, Kira helps startups fill the gaps in their marketing needs. Business Voice chatted with Kira to get her insights on Saskatoon’s tech industry.
Q: What are some of the main challenges facing tech startups?
Q: . How does Kasm consulting help startups and tech
A: Marketing for tech startups is unique because it involves
A: Kasm helps tech startups fill the gaps in their marketing
promoting innovative, often complex, products or services in a rapidly evolving industry. These startups face the challenge of explaining their cutting-edge technology to a non-technical audience while highlighting their unique value proposition. Additionally, tech startups often rely heavily on digital channels and social media to reach techsavvy early adopters. The competitive landscape can be fierce, requiring agile marketing strategies to adapt to market shifts and emerging trends. Success in marketing for tech startups hinges on a deep understanding of the industry, a focus on scalability, and the ability to convey the transformative potential of their technology.
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companies?
strategies. We offer strategy, execution, and optimization services under the following pillars: • Marketing Strategy: We help clients create an effective blueprint that outlines how to achieve their business goals. • Digital Marketing & Advertising: We help our clients reach and connect with their target audience where they are - online. • Online Optimization: We help to build our client’s online presence, outrank their competition, and get seen online.