The Chamber Business Voice / Fall 2023

Page 1

SAS K A T OO N ’ S B USI N ESS M A GAZIN E FALL / 2023 Expert Tips to Help Your Small Business Thrive

Josh Jacobson Showcases His Artistic Style In The Sutherland Business Improvement District (SBID)

Q: This project appears deeply personal and transcends traditional art boundaries, especially with the inclusion of technologies like AR and VR. Can you delve deeper into your "living art" philosophy and its implications for the viewer and the community?

A: My "living art" concept is about breaking confines. By integrating AR and VR, I

The Sutherland Business Improvement District (SBID) recently completed a series of streetscape projects that have changed the look and atmosphere within its business community. “This makeover is already attracting boutiques and locally owned stores that fit the area’s character.”

We have accomplished a lot with all the streetscaping projects in our BID and projects such as the art murals are attracting a lot of attention.

Working with the City of Saskatoon Arts and Culture Department, Community Association, business owners, and our BID, we were able to contract with Artist Josh Jacobson to showcase his work in the business district in Sutherland.

We wanted to celebrate the city’s artistic diversity and talent.

To gain a better feel for this project, we asked Josh to give us his perspective.

Q: The Western AG and Zak’s Home Hardware murals showcase your distinctive style. How did you tailor your approach to resonate with each location, especially given your personal ties to Sutherland?

A: Each building's architecture and ambi ance significantly influenced the designs. With Western AG, I channeled Sutherland's local elements — its streetscapes, sculp tures, and colors. Zak’s Home Hardware presented an opportunity where the brick wall seemed like window frames, leading to a mural depicting intimate household scenes. Sutherland is deeply rooted in my personal history, having spent my first decade there. The murals, in a way, are a bridge between cherished memories and the town's evolving narrative.

Q: Your connection with the Sutherland community seems palpable. How did their spirit and your own memories of the place shape these art pieces?

A: The community was central to this project. Their support and stories pro vided both inspiration and a grounding sense of purpose. It's a unique experience to paint where your childhood memories resonate, making this venture a union of nostalgia and community engagement. The murals are not just my vision but are crafted from Sutherland's collective heartbeat.

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Featured Content

BOARD OF DIRECTORS

Chair, Tanis Taylor, CCA Consulting

1st Vice-Chair, Joseph Gill, McKercher LLP

2nd Vice-Chair, Joel Pedersen, Fitness 2J2

Secretary, Wanda Waldner, National Bank of Canada

Past-Chair, Colton Wiegers, Wiegers Financial & Benefits

Louis Aussant, aodbt architechture + interior design

Stephanie Clovechok, Discover Saskatoon

Shaina Lynden, Ryde YXE Cycle Studio

Claire Marentette, PCL Construction Management Inc.

Tammy Sweeney, TCU Place

Todd Antill, NUTRIEN

Trevor Jacek, Mid-West Group of Companies

Jessica Yachyshen, Stantec Consulting Ltd.

STAFF

Jason Aebig, CEO

Margot Orr, Director of Policy and Government Relations

Terry Lawrence, Business Manager

Roz Macala, Office Manager

Treena Skaalid, Outreach and Events Manager

Matt Morrison, Business Development Manager

Henry Buitrago, Marketing and Communications Manager

PRODUCTION

Layout & Design: Henry Buitrago

Contributing Writers:

Véronique Loewen, Jason Aebig, Tanis Taylor BUSINESS

Copyright 2023

Phone: (306) 244-2151

Email: chamber@saskatoonchamber.com Website: www.saskatoonchamber.com

3 BUSINESS VOICE SASKATOON FALL ISSUE / 2023 4 Upcoming Events 5 Chair's Message 10 Members in the News 13 Expert Tips to Help Your Small Business Thrive Bob Kenny, Business Furnishings Jacob Powell, McWilliam & Powell Raj Randhawa, Horizon Peggie Koenig, Koenig Leadership Advisory Kenny Bodvarson, Elevate Counselling & Therapy 16 Advocacy Why does Saskatoon need a new arena? Dr. Mark S. Rosentraub, PhD. Disclaimer: BUSINESS VOICE makes no warranties of any kind, written or implied, regarding the contents of this magazine and expressly disclaims any warranty regarding the accuracy or reliability of informations contain herein. The views contained in the magazine are those of the writers and advertisers: They do not necessarily reflect the view of the Business Voice magazine and its publisher the Greater Saskatoon Chamber of Commerce.
VOICE is a publication of the Greater Saskatoon Chamber of Commerce
Local experts shared their tried-and-true tips for small businesses PAGE 13 SAS K A T OO N ’ S B USI N ESS M A GAZIN E
17 Profile A diverse small business community Better Brother Brewing Co. Cadence Chess Club Agency Kasm Consulting 21 Support Local 2023 Totally Locally 24 SABEX Awards 2023 Finalists 26 Chamber Happenings 28 Straight Talk Kira Kelsie, Kasm Consulting
On Social Media: @TheChamberYXE
FALL 2023

Presented by:

Chamber Events

4 BUSINESS VOICE SASKATOON FALL ISSUE / 2023 EVENTS
2023 OCT 12 • TCU PLACE

Big Love to Our Small Businesses

At the heart of every Chamber – and every community – are hundreds of small and medium size businesses that make the place tick. When they open their doors and turn on the lights every morning, cities and towns come alive. You can almost hear the economy’s gears starting to turn when they kickstart the day. The grease on those gears is the hard work and dedication of business owners who care as much about their customers, employees and neighbours as they care about themselves.

While many of us appreciate and understand these facts, it’s good that we have “Small Business Month” every October to highlight the critical role small businesses play in our city.

Whatever their product or service – or whether they operate on main street or online – there are big reasons to love small business.

Small businesses are job creators. With those new jobs comes wages and spending power, which translates into dollars circulating in our economy and new customers for other sectors. Thousands of people with money in their pockets – shop, spend and invest right here at home – thanks to their small business employer.

Small businesses produce, sell, and export lots. The small business sector alone represents one-third of Saskatchewan’s gross domestic product with Saskatoon home to a quarter of our province’s small and medium size enterprises (the highest of any city or region in Saskatchewan). Out of the SMEs that export goods, a majority make Saskatoon their home.

Small businesses are big contributors to the safety and vibrancy of our downtowns and neighbourhoods. Their everyday activity attracts a steady flow of customers, suppliers and deliveries, adding more “eyes and ears” on our streets and helping people feel safer and more secure.

Small businesses offer a ramp into the job market. For young people, recent graduates and new Canadians, getting that first job

in a small business can help them gain knowledge and experience they might not be able to get at a larger organization or company.

Small businesses offer multiple paths to business ownership. The most obvious one is starting a small business from scratch based on a sound business plan and good understanding of the market. But the sector offers many other routes to the big chair, including franchising, working in a business and transitioning to ownership, or acquiring a viable business through an outright purchase.

Small businesses contribute to a community’s enterprising spirit. The more small and medium size businesses operating in any given city, the more often you hear people refer to that community as having an “enterprising” “business friendly” or “can do” attitude. Even better? It feeds itself, inspiring new ventures and other entrepreneurs to enter the market, start something new, or scale what’s already there.

Small businesses keep our economy on the leading edge. They are creative, nimble, curious and eager. They see market opportunities others ignore or leave behind. They tap the latest trends and technologies to carve a path forward. The proof is in Saskatoon’s growing tech sector and the dozens of start-ups and small businesses creating jobs, attracting investment, and growing roots in our city.

Look no further than rink boards, event programs and donor lists across our city to appreciate how much small and medium sized businesses contribute to local causes, charities and non-profit organizations in our community. Your team needs jerseys? Food bank running low? Shelters need supplies? Small businesses and their employees step up every time.

Finally, small businesses aim to serve. They often open early and stay late to get us what we need. At the height of the pandemic, they doubled their efforts to remain open, keep their employees and

customers safe, and provide goods and services to support us and our families. They went to work when many of us were unsure to leave home. Our economy stayed open because they stayed open – and that kind of commitment is something worth celebrating.

This month, take a minute to reflect on our small businesses and their impact on our lives and livelihoods. And if you’re one of them, here’s to you. Your small business makes us all stronger and better.

5 BUSINESS VOICE SASKATOON FALL ISSUE / 2023
CHAIR’S MESSAGE
Saskatoon Chamber Board Chair Tanis Taylor Tanis Taylor, Chair Greater Saskatoon Chamber of Commerce

Advantage Collision Inc.

A Metis family owned and operated business with locations in Saskatoon and Prince Albert. A Certified Collision Care OEM Approved auto body shop providing comprehensive service as part of a worldwide network of Best In Class collision repair shops.

Ben Gareau / Brett Gareau

1510 Alberta Ave, Saskatoon (306) 664-3415

www.advantagecollision.ca

Automobile - Paint / Body Repair

A & R Electric Inc

Offering professional electrical services to business and homeowners alike. Visit arelectric.ca for more information.

Ryan Tillmanns

775 Sandstone Terr, Martensville (306) 380-5955

www.arelectric.ca

Electrical Contractors / Equipment / Services

Bamford & Co.

Gregg is the Founder and Team leader of Bamford & Co. He is a quintessential real estate professional delivering an honest approach to real estate for over eighteen years.

Gregg Bamford

250-1820 8th St E, Saskatoon (306) 280-9361

www.saskatoonresidential.com

Real Estate - Residential

Botté Persian Cafe and Kitchen

Saskatchewan's ONLY Persian-inspired cafe and eatery. Saskatoon's ONLY latenight cafe and a place for you and yours to relax and enjoy hospitality. Catering classic Canadian and international cuisine for gatherings up to 100 people.

Parviz Yazdani

117-123 Avenue B S, Saskatoon (306) 281-8000

www.tastebotte.com

Caterers / Food Services AND Restaurants

Car Craftsmen Auto Sales & Services Ltd.

An auto sales, services, repair, and maintenance center (NAICS 81111) located in Saskatoon offering cu general vehicle repair and maintenance services.

Seyed Amirhossein Movashah

400-111 2nd Ave S, Saskatoon (416) 398-1998

www.carcraftsmen.ca

Automobile - Parts / Repair / Maintenance

Carget Automotive

One of the few used car dealerships in the country to give you the option to lease your next pre-owned vehicle. We stand behind every vehicle we sell. Included with every purchase is a 1-year warranty and a 10 day/1,000KM exchange policy. We love cars, and it shows!. You'll only find the best examples of luxurious and highperformance models.

Roy Fernandes / Ray Lewis / Jordan

Rawlyk

518 51st St E, Saskatoon (306) 477-9999

www.carget.ca

Automobile - Lease / Rental / Sales

Cleanables Inc.

Providing corporate plans for business owners. Also providing commercial cleaning for business places and offices.

Agbo Jezy

308-403D Pendygrasse Rd, Saskatoon (639) 471-3472

Insurance Companies / Agents AND Janitorial / House Cleaning Services

CreditGurus

A revolutionary online credit improvement company, based in Canada, that provides a safe, non-judgmental environment for people to improve their credit without incurring any costs.

Fred Glawischnig

209-1015 Patrick Cres, Saskatoon (306) 291-2539

www.creditgurus.ca

Financial Services / Planning

New Members

DIAS Geophysical / Airborne

An industry leading ground and airborne geophysical survey company using patented and unique technologies to map the subsurface for worldwide mineral exploration.

Karen Edwards

2131 Airport Dr, Saskatoon (306) 281-9763

www.diasgeo.com

Technology

Dr. Chatoorgoon Med. Prof. Corp. Medical services.

Vidya Shankaran

1309 15th St E, Saskatoon (306) 250-8264

Health & Fitness

Electronic Recycling Association

A non-profit organization founded in 2004 to address the growing problem of e-waste and the increasing “digital divide”. ERA offers simple solutions to help individuals and organizations prevent operational equipment from premature destruction. Focused on recovery, refurbishment, and reuse, ERA supplies charitable groups with donated IT equipment while securely managing the retiring IT assets of organizations and individuals across Canada.

Sally Tran

246-105 Marquis Dr, Saskatoon (877) 939-2783

www.era.ca

Environmental / Recycling AND NonProfit Organizations

Elizabeth Fry Society of Saskatchewan

A non-profit organization that works with women and gender-diverse folks before, during, and after incarceration in order to end recidivism and the poverty.

Nicole Obrigavitch

205-1120 20th St W, Saskatoon (306) 934-4606

www.elizabethfrysask.org

Non-Profit Organizations

6 BUSINESS VOICE SASKATOON FALL ISSUE / 2023
July
2023
June,
& August
NEWSMAKERS

Famennian Resources Inc.

Wellsite Consulting.

Jonathon Sumner

302 Zary Rd, Saskatoon (306) 717-8097

Consultants

Fully Promoted

A one-stop marketing and product serving company that strives to help businesses tell their story through custom Items and branded promotional items. An In-house production shop customizing items ranging from apparel and giveaway items to signage and paper products.

Jefferson Agbebaku

211-2750 Faithfull Ave, Saskatoon (306) 668-7700

www.fullypromoted.ca

Advertising Specialties / Sportswear

Hinge Cabinets & Millwork

Cabinet manufacturing and appliance retail.

Deyton Bonish

100-4015 Aronec Ave, Saskatoon (306) 700-2177

www.hingedesigns.ca

Manufacturers

Luxecraft Developments Ltd.

A renovation company in Saskatoon, the primarily focus is premium renovations and new developments. We work closely with our clients throughout the process.

Nathan Laforme

20 Dunning Cres, Saskatoon (306) 292-7252

Home Builders / Renovations

New Members

June, July & August 2023

Mr. Mikes Steakhouse Casual

A full-service steakhouse with capabilities to cater.

Gopal Chand / Rodrigo Monteaf

2105 8th St E, Saskatoon (306) 242-3775

www.mrmikes.ca

Restaurants AND Caterers / Food Services

Neuron Mobility

Canada's favourite e-scooter company. Helping people travel in a safe, convenient, and fun way!

Isaac Ransom

1700-777 Dunsmuir St, Vancouver (416) 577-8575

www.rideneuron.com

Technology

POP Wine Bar Ltd.

Wine bar in the Paris of the Prairies with charcuterie, cheese, oysters, and more. Exclusive wine selection, incredible cocktails and a thoughtful seasonal menu.

Christie Peters

334 20th St W, Saskatoon (306) 952-0269

www.popwinebar.ca

Restaurants

Saskatchewan Aviation Museum

A museum that displays interactive and static displays of military and civilian aircraft. Flight simulators and aircraft that inspire the feeling of flight to find your inner Top Gun!

Brian Eikel

5 Hangar Rd, Saskatoon (306) 651-7247

www.saskaviation.ca

Non-Profit Organizations

Symmetry Public Relations

An agile, international award-winning communications and public relations firm with a driven strategic and creative team whose work is rooted in relationship and delivering measurable outcomes. We are proudly First Nations owned.

Ben Borne (306) 251-0554

www.symmetry-pr.com

Communications AND Marketing / Market Research

The Flats Eatery & Drink

Locally operated with huge menu serving breakfast, lunch, and supper. Dining, lounge, and patio.

Sachin Chaudhury

102-1820 McOrmond Dr, Saskatoon (306) 979-2626

www.theflatseatery.com

Restaurants

thePINKchair Nail Studio

Wholesale / retail esthetics supplies and training.

Kellie Walton

4-2220 Northridge Drive, Saskatoon (306) 227-3985

www.thepinkchair.ca

Wholesale AND Cosmetic / EstheticServices / Supplies

DO

7 BUSINESS VOICE SASKATOON FALL ISSUE / 2023
BUSINESS WITH A CHAMBER MEMBER FIRST
NEWSMAKERS
Business Owners: What’s on the horizon for your business? We want to know your level of business confidence A quick, anonymous survey that will help us lobby for you. SASKATOON BUSINESS Take our survey for a chance to win one of five $50 Totally Locally gift cards

101078600 Sask Ltd.

5by5

9 Mile Legacy Brewing Co. Ltd.

Accelerated Technology

ADA Architecture Inc.

Advanced Lawn Care

AED Advantage Sales Ltd.

AgVantage Solutions Inc.

Allan Stein

Allied Denture Clinic

AlSask Property Contract Services Ltd.

Anthonys Fashion

Apex Project Services Ltd.

Aplin

Ashley Tilsley RMT

Athabasca Basin Security LP

Australian Sheepskin Apparel

Avenue Restaurant Inc.

B + B Salon YXE Group

Baker Tilly SK LLP

BASF Agricultural Specialties Ltd.

Bateman Jewellers Ltd.

BDO Canada LLP

Benchmark Reliability Services, Inc.

Better Business Bureau of Saskatchewan, Inc.

Blue Moose Media

Board Dynamics

Boyes Group Realty Inc.

Bridge Carriers Inc.

BRITEBOX Storage Co.

Brock Canada

Burnett's Key Shop Ltd.

CAD Consulting

Calidon Equipment Leasing

Cherry Insurance

Christina Cherneskey Communications

Church of Lutheran Brethren of Canada Inc.

Churchill Dog Groomers

Churchill Garment Care Ltd.

Clarence Campeau Development Fund

Clifton Engineering Group Inc.

Com Trade Ltd.

Comfort Suites Saskatoon

Congregation Agudas Israel

Continuity

Cooke Agencies Ltd.

Cornerstone Dental Centre

Creata Beauty Professional Beauty Products

Creative Fire

Member Renewals

June, July & August 2023

Dance Saskatchewan Inc.

Daou Auto

Davis Machine Company (1960) Ltd.

dB Consulting Ltd.

Decora Homes Ltd.

Delta Hotels Bessborough

Delta Hotels Saskatoon Downtown

Denham Awning Makers 1982 Inc.

DG Industrial Ltd.

DHR Global

DirectWest

DJ's Windows & Aerial Access

Doctors Naylor and Murdoch Optometrists

Done Right Commercial Cleaning Inc.

Dr. K. Insley Medical Aesthetics

Dr. Leslie Macaskill Medical Prof. Corp.

Ebenezer Baptist Church

Ecosmart Developments Inc.

Elk Ridge Resort

Essence Recruitment

Evolve Family Law

Express Employment Professionals

Flaman Sales

Flex ED

Frayling Denture Clinic

Furniture World, Bridge City Ltd.

Garda Canada Security Corp.

Gibbon Heating & Air Conditioning

Greater Saskatoon Catholic Schools

Greenfields Agriculture Corporation

Greenline Distributors

H+K Strategies

Hanson Lake Sands Corporation

Hats & That

Heyday Consulting Ltd

Holiday Inn Express & Suites Saskatoon East - University

Honey Bun Cafe Inc.

Horizon Leasing & Financing Ltd.

Human Touch Counselling

HX Industrial Control

IA Private Wealth - Mark Smith-Windsor

Innovative Stonecraft Inc.

Insight Plant Health Corp.

International Furniture Wholesales Inc.

International Women of Saskatoon IWS Inc.

It's a Dog's Life Pet Grooming Inc.

J & S Picture Frame Warehouse

Jack E. Adams CPA PC Inc.

Jakeco Holdings Inc.

Jennifer Kotko

Jesjon Holdings Ltd.

Jubilee Ford

Juniper & Oak Consignments

Kashton Technologies Ltd.

KEES Taekwondo Inc.

Klassique Designs

L & L Transport Ltd.

Laura Small

Leah Brisdon Realty PC

Liftech Concrete Leveling Inc.

LightLeaf Solar

Living Skies Cannabis

Living Sky Financial

LMNO

Logia Consulting Inc.

Lutheran Early Learning Centers Inc.

Magnus Construction Services

Majestic Cabinets (1990) Ltd.

Martin Charlton Communications

McDougall Gauley LLP

Medical Arts Pharmacy

Meewasinota CRF

Michelangelo

Minuteman Press Saskatoon

MOBO Promotional Solutions

Montana's Cookhouse Saloon

Morris Interactive

NewRock Developments

Next Level Framing

NICS Ltd.

North Atlantic Potash Inc.

Northend Transport Inc.

NSC Minerals Ltd.

O'Reilly Insurance and Financial Services - The Cooperators

Oakville Investment Properties

Optek Solutions

Osteo YXE

Pattison Outdoor Prairie Region

Penny Lane Cabinetry & Design

PFM Capital (2010) Inc.

Prairie Harm Reduction

preferred choice Development Strategists

Provincial Car Service

Push Interactions

Quality Cutting Tools Inc.

Quint Development Corporation

Raj Manek Mentorship Program

Ray's Moving & Storage Co. Ltd.

Raymond James Ltd.

8 BUSINESS VOICE SASKATOON FALL ISSUE / 2023 NEWSMAKERS

Redworks Communications

Reel Communication Inc.

Reis Wealth Management

Riverside Country Club

Rock & Bloom

Rock Creek Woodsmoke Grill + Bar

Royal Hotel Group

Royal LePage Saskatoon Real Estate

Ryde YXE Cycle Studio

Sandyridge Gas & Grocery

Saskatchewan Craft Council

Saskatoon Blades Hockey Club Ltd.

Saskatoon City Hospital Foundation

Saskatoon Council on Aging

Saskatoon Disaster Services

Saskatoon Fire Department

Saskatoon Inn & Conference Centre

Saskatoon Police Service

Saskatoon Public Schools Foundation

SaskMade Marketplace

Scotia Wealth Management

See More Green Landscaping

Seiferling Law

SGO Mining Inc.

Sharie Ryon

Shaw Cablesystems GP

Sheraton Cavalier Saskatoon Hotel

Member Renewals

June, July & August 2023

Shercom Industries Inc.

Showtime Glass Inc.

Sik Pics Productions

SKN Med Spa

Smith Industries Ltd.

Sound Lounge by tBone

Southern Irrigation LP

St. Petro Mohyla Institute

Standard Rail Corporation

Stantec Consulting Ltd.

Staybridge Suites Saskatoon - University

"Stewart, Gee & Murray CPA LLP"

Strong Roots Consulting

Sugar Spa YXE

Summit Meats and Sausage Ltd.

Suncatcher Solar Ltd.

Syntrex Technologies Inc.

TCU Financial Group

Terra Modelling Services

The Coachman

The Granary

The Griffin Takeaway

The Keg Steakhouse & Bar

The Lighthouse Supported Living Inc.

The Pot Shack

Thrive Hearing Solutions

Thrive Wealth Management

TK Leadership Outside of the Box

Topcon Agriculture Canada, Inc.

Triumph Construction Inc.

Ukrainian Catholic Episcopal Corp of Saskatchewan

Ukrainian Museum of Canada

Varsity Dental Group

VCA Frontier Animal Hospital

Virtus Group

Warman Diagnostics Ltd. - The Ultrasound Centre

WEED MAN

Weidner Investment Services

WESCO Distribution Canada LP

Westcrest Embroidery Corp.

Western Carpet One

Western Fitness Equipment Ltd.

White's Pharmacy

Willowgrove Medical Group

Wilma Poole Registered Massage Therapist

Wilton Academy of Music Inc.

Wolfecroft Signs Ltd.

Zee Medical Service Co.

Zem4 Service Solutions Ltd.

9 BUSINESS VOICE SASKATOON FALL ISSUE / 2023 NEWSMAKERS

Bamford & Co.

We’ve been innovating within the real estate industry for over 18 years and our recent rebrand marks a significant transformation aimed at revolutionizing real estate experiences for home buyers and sellers (if you have ever bought or sold a home, you’ll know it can be stressful). We don't just adapt to the future; we’re shaping a new industry standard.

At Bamford & Co., client-centric excellence is at the core of our mission. We understand that every client and every home purchase/ sale is unique. Our unwavering commitment is to surpass client expectations at every touchpoint and to do this we are fusing over 18 years’ experience in real estate with cuttingedge technology and AI at every stage of the journey. It's not just about luxury marketing or negotiation skills; we are redefining the real estate service paradigm.

We’re taking the emotional journey of buying or selling a property and transforming it into a streamlined, stress-free experience. What sets us apart is our visionary approach: a seamless fusion of client-centric care and advanced technology and, being there for our clients throughout every step of their real estate journey will always be what matters most.

Our vision is clear, to be pioneers in innovation and industry leadership. We leverage technology to provide unparalleled client experiences and set new benchmarks that redefine the real estate landscape.

www.saskatoonresidential.com

Members In The News

Honey Cut Studios

We. Love. Storytelling.

We craft visually captivating video content rooted in powerful narratives, bringing brands and stories to life in unforgettable ways. With a unique blend of cinematic artistry and authentic storytelling, we turn visions into visual experiences.

The Honey Cut crew is a small team of six, but our passion, experience, and talented partner network proves we’re so much more. Beyond our videography and editing skills, we’re armed with years of experience in broadcast news, creative development, producing and marketing strategy. We know how to tell a story, connect with audiences, and deliver it to the masses.

Sasktel

In August, SaskTel announced that after a thorough search the SaskTel Board of Directors appointed Charlene Gavel as the Crown corporations latest President and CEO. "It’s a tremendous honour to be appointed President and CEO of SaskTel," Charlene said. "For over 115 years, SaskTel has delivered the advanced communications services and solutions our customers need to connect to each other and the world. As I step into this role I’m excited to lead the team at SaskTel and to ensure we remain Saskatchewan's leading communications provider and one of the most successful companies in the country."

Prior to her appointment, Ms. Gavel was SaskTel’s Chief Financial Officer (CFO) for 9 years. She also previously held positions with SaskTel International as CFO and the Regina Qu’Appelle Health Region as CFO and Vice President of Financial Services. Ms. Gavel earned a Bachelor of Administration (BAdmin) degree from the University of Regina

Corporate profiles, testimonials, training and safety videos, activation-based advertising, documentaries, animated explainer videos, livestream events, and aerial videography— we do it all, from concept to completion! Part of what drives us every day is that no two projects are the same, and while we might be experts in some areas, we welcome new opportunities that challenge us creatively and expand our minds.

It’s been a wild year at Honey Cut; one filled with new clients, wonderful experiences, and collaborative opportunities we never thought possible. Our appetite for storytelling is insatiable and we’re hungry for more. What’s your story?

www.honeycutstudios.com

and is a Chartered Professional Accountant (CPA, CA). She also achieved the Institute of Corporate Directors designation (ICD.D.) in 2018 and currently serves on the boards of SaskTel International, the Public Employees Pension Plan (PEPP), the Conexus Arts Centre, and the Hospitals of Regina Foundation. www.sasktel.com

10 BUSINESS VOICE SASKATOON FALL ISSUE / 2023 NEWSMAKERS

Nikihk-EnviroWay Ventures LP

We're proud to announce the official signing of an Indigenous Limited Partnership Agreement with Battlefords Agency Tribal Chiefs Inc! Our collaboration on nikihk, is built upon our shared values of sustainability, community development, and economic growth. By working together, we can use cleaner ingredients in our homes and businesses, capture more market share for locally made indigenous products, and reduce our impact on the environment by refilling concentrated products right here in Treaty 6. Any empty bottles can be returned to our 2241 Hanselman Ave. HQ. Find our nikihk line in Saskatoon Sobey’s, Safeway, IGA, and Mike’s No Frills!

SREDA

In June, the Saskatoon Regional Economic Development Authority (SREDA) announced the appointment of Erin Lawson as the organization’s new Chief Executive Officer. This appointment marks a significant milestone for SREDA as Erin becomes the first female CEO in the organization’s history. Erin joined SREDA in 2015, serving most recently as the Interim CEO and Chief Marketing Officer. Born and raised in Saskatoon, Erin holds a Bachelor of Commerce degree from the University of Saskatchewan. Her career began in the event industry including leading the marketing and communications for Canadian Western Agribition in Regina. After gaining an abundance of knowledge on the agriculture industry, Saskatoon was calling her name and she and her daughter, Mackenzie, returned home.

“It is a tremendous honour to be appointed CEO of SREDA,” said Erin. “The opportunity to lead an organization that plays such a pivotal role in shaping our city is truly humbling. I look forward to working collaboratively with the talented SREDA team, board and

Members In The News

Thank you to our partners and all that were able to take part on this beautiful August day! Special thanks to Chief Larry Ahenakew for honouring us with the incredible Star Blankets seen below.

“At the heart of nikihk’s celebration lies the promise of economic reconciliation, where Indigenous wisdom and sustainable growth intertwine. Your support fuels our journey towards a world where cultural heritage and economic empowerment walk side by side.”

- Chief Sylvia Weenie Chief of Stoney Knoll First Nation, BATC Tribal Chair www.nikihk.ca

Saskatoon Open Door Society

Saskatoon Open Door Society Chief Executive Officer Ali Abukar has been recognized with a prestigious national-level award. The Top 25 Canadian Immigrant Awards highlight inspiring stories of immigrants across Canada from diverse cultures and backgrounds. Mr. Abukar was the only individual from Saskatchewan to be selected to receive this distinction for 2023. Mr. Abukar came to Canada in 2011 after fleeing his homeland of Somalia and living in Egypt for a decade. He completed a Master's degree in Social Work in Ontario before arriving in Saskatoon to take up a position in the Saskatoon Open Door Society's Settlement Support Workers in Schools program. His passion, abilities and leadership skills led to his being promoted to program leader within four months. In November 2015, he became the organization's CEO, and since then has been leading a staff of 220 in serving 13,000 newcomers annually.

local stakeholders to advance economic development in the Saskatoon Region by empowering entrepreneurs, attracting investments and unlocking the full potential of our Region.”

www.sreda.com

In addition, Mr. Abukar served and continues to serve on the boards and advisory committees of multiple local and national institutions and community organizations to ensure equity seeking groups’ voices are included. In 2020, he was recognized as a Community Champion by the Saskatchewan Human Rights Commission. www.sods.sk.ca

11 BUSINESS VOICE SASKATOON FALL ISSUE / 2023
NEWSMAKERS

POP Wine Bar

Located in the heart of Saskatoon’s Riversdale district, POP Wine Bar is a hidden gem that opened its doors in April 2022. This establishment fills a void in the Saskatoon dining scene, offering a blend of exquisite wines and culinary delights. POP Wine Bar is the brainchild of the creative minds behind The Hollows Restaurant and Primal Pasta, known for their commitment to high-quality,

Members In The News

seasonal, and sustainable ingredients.

POP’s extensive wine list showcases carefully curated low-intervention wines from around the world, including selections you’d find in renowned restaurants in Vancouver, New York, and Copenhagen. The sommeliers at POP ensure a dynamic and exciting wine experience.

Chef Christie Peters, known for her dedication to quality, presents a menu that combines unique imports with the best local ingredients Saskatchewan has to offer. Many of these ingredients are sourced from Christie’s nearby biodynamic garden, providing freshness yearround. To complement the wines, POP offers a delightful cheese and charcuterie selection for a true tasting adventure.

Service at POP is top-notch, with knowledgeable servers to guide you through the menu, and sommeliers ready to make recommendations or host private tastings. Don’t miss the special happy hour from 3pm-5pm, featuring drink specials and two-dollar-a-shuck oysters. Whether you’re seeking a glass of wine or planning your next event, POP Wine Bar is the place to be in Saskatoon. www.popwinebar.ca

TK Leadership Outside of the Box

Tracey Kowalchuk is the founder of TK Leadership Outside of the Box. An organization that offers training & coaching to leadership teams who want to work more cohesively to achieve higher collective goals.

Tracey Kowalchuk is a Professional Certified Coach, an Associate Certified Coach and an inspirational leader and speaker. Tracey uses her talents to support clients through team development and one-on-one coaching to generate important insights, gain clarity, focus, and make decisions to improve performance.

She challenges leaders to use alternate perspectives to create powerful outcomes usually related to improved profits, career success, organizational effectiveness, or career and personal satisfaction. Ultimately, creating a cohesive organizational culture. “I find that leaders want loyal team members who are free to discover and grow and have bought into the organization’s mission. Training & coaching is important to business leaders who want cutting edge solutions to maximize their people resources and get results. Engaged employees produce results.”

Wiegers Financial & Benefits

We are thrilled to announce that Colton Wiegers has stepped into the role of CEO, a move that is wholeheartedly embraced and supported by both of his parents and the founders of our firm, Cliff and Deb Wiegers. This well-prepared family succession will empower Cliff, our now-former CEO, to transition away from the operational parts of our firm to focusing exclusively on serving his clients and generating new business and community involvement opportunities. It’s a strategic move to ensure that our clients continue to benefit from Cliff and Deb’s

unparalleled wisdom, knowledge, and experience as leaders of our Financial and Group Benefit Divisions while benefiting from Colton’s innovative vision and forwardthinking approach.

Like most everything in the world, the Financial Services Industry is changing. And as always, Wiegers Financial & Benefits is committed to evolving and innovating in ways that best serve our clients and community. Please join us in congratulating Colton, Cliff, and Deb Wiegers on this exciting new chapter. Your trust and support inspire us, and we look forward to an even brighter future together. www.wiegers.ca

Tracey’s journey to supporting people started with her experiences growing up on her family’s mixed farm. “My dad had a serious car accident and was incapacitated for a time. My mom took over the operations of the farm business. I witnessed the resilient leadership role that my mom took on and how she learned the many skills required to run a business. She not only survived, but thrived as she navigated entrepreneurship in a very male-dominated business.” Motivated by her mother’s drive and vulnerability, Tracey has incorporated business acumen with empathy and candidness to support business leaders. “After doing this work for 15 years, I am excited to rebrand to TK Leadership Outside of the Box. I want to inspire leaders to think and be outside of the conventional leadership box.” traceykowalchuk.com

12 BUSINESS VOICE SASKATOON FALL ISSUE / 2023 NEWSMAKERS

Expert Tips

to Help Your Small Business Thrive

Small businesses are the heart and soul of our community in Saskatoon. They contribute to the vibrant local economy, provide employment opportunities, and shape the unique character of our city. However, running a small business is no easy task. No matter the business industry, it requires dedication, perseverance, and a solid understanding of key business areas such as accounting, marketing and IT to succeed. And most importantly, to stay on top of all the busy demands of business, owners must take care of mental health for themselves and their teams. ➜

COVER STORY
Photo by Annie Spratt

Expert Tips to Help Your Small Business Thrive

In celebration of Small Business Week, we contacted a few local experts who shared their tried-and-true tips for small businesses. Whether you're just starting or need a refresher, these insights will help you navigate the challenges and set your business on a path to success.

that you're in touch with the pulse of your customer base, allowing you to tailor your marketing efforts to their needs and preferences.

ACCOUNTING

1. Keep your finger on the pulse of your business. To effectively manage your business finances, it's crucial to maintain accurate and current financial records. Consider using a reliable accounting software program or hire a professional accountant to help you stay on top of your financial obligations and make informed decisions.

2. Implement systems to ensure timely invoicing and prompt payment collection. Cash is king. Consider offering discounts for quick pay and regularly reviewing your receivables to identify any outstanding debts. Don't forget to pay your suppliers on time and explore the possibility of cash discounts for early payments, which can help improve cash flow.

3. Review financial statements regularly. Monthly reviews of your financial statements are essential for understanding the overall financial health of your business. Engaging a professional to help analyze these statements will provide valuable insights into your business' performance, helping you make strategic decisions and navigate future challenges.

MARKETING

2. Operate your business through the lens of a customer. The purpose of business is to create customer value. Thus, everything you do as a business must be viewed from your customer's point of view.

3. Talk to real people. Customers are people, not digits. Step outside your computer and those analytics and talk to real people. Ask them about your business and the market. Observe, listen and ask questions. Build ads around those conversations. Use their own words and language.

4. Scale your business and increase its value by inserting a marketing system. If you, as the owner, are the only one incentivized to grow your business, then your business will only grow as far as your ability. Document what you do to grow your business so that you can teach, train and coach others to achieve real growth. Ask the questions, such as how can this be systemized? Who can help me?

INFORMATION TECHNOLOGY

1. Protect your business against cybersecurity threats. As cyber threats evolve, staying informed about the latest security best practices is essential. Hiring a reputable IT provider will give you access to experienced security professionals who can safeguard your business against potential breaches and protect your valuable data.

1. Stay connected with your business. Just as financial records are crucial, so is maintaining accurate and up-to-date marketing data. By utilizing effective marketing software or enlisting the help of a professional marketer, you can ensure

2. Stay compliant with industry regulations. Many industries have strict IT systems and data security regulations. Partnering with a reliable IT provider can ensure that you remain compliant with these regulations, alleviating the burden of researching and implementing necessary measures on your own.

14 BUSINESS VOICE SASKATOON FALL ISSUE / 2023 COVER STORY

3. Stay up to date with technology trends. The world of IT is fast-paced and ever-changing. It can be challenging to keep up with the latest advancements. By working closely with your IT provider, they can assess new technologies and advise you on which ones can benefit your business, helping you stay ahead of the competition and maximize productivity.

4. Optimize productivity and minimize downtime. IT issues can hinder your team's productivity and lead to frustration. Partnering with a Managed IT provider can alleviate these issues, ensuring your systems run smoothly and minimizing downtime caused by minor, persistent problems.

HUMAN RESOURCES

Effective human resources management is essential for creating a positive work environment, minimizing legal risks, and retaining top talent in a small business. Here are three must-know human resources strategies and actions to maximize effectiveness.

1. Give serious and mindful thought to your hiring practices and work culture. Hiring the right people for your organization at the right time is critical. It would be best to start with some basics to create a foundation for right-fit people. Consider the organizational/workplace culture you are building for your company. This ensures that the employees you hire will likely be a good fit.

2. Develop an understanding of employment laws, including minimum wage requirements, overtime regulations, vacation, workplace safety standards, and human rights. In my experience, employers are sometimes unclear on applying labour laws such as overtime, severance of the employment relationship, and knowing the legal difference between an employee and a contractor. Not understanding or incorrectly applying employment laws can result in much grief and unnecessary costs for a small employer.

Every small business should have an employee handbook that outlines how the employer/employee relationship works and expectations on hours of work, vacation policies, sick time, etc.

3. Put ‘heart’ in your management style. Be curious and listen to your employees. Understand and respect their goals and aspirations and support their growth within the company.

Foster open and honest communication. Employees appreciate being in the loop. Regularly seek feedback from them and provide constructive feedback in return.

Be flexible and open-minded about work hours and hybrid work arrangements. Finally, give recognition and rewards for exceptional performance.

Employees are the powerhouse in a small business that, along with customers, enable growth and success—a mindful and well-executed approach to human resources results in improved satisfaction, performance, and productivity.

MENTAL HEALTH

1. Practice gratitude and set attainable goals. Maintaining a positive mental outlook is crucial for your well-being as a small business owner. By defining clear goals and practicing gratitude for your accomplishments, you can cultivate positive self-talk and maintain motivation during challenging times.

2. Find a support system. Running a business can be isolating, but you don't have to face it alone. Surround yourself with supportive people who understand the unique challenges of owning a business. Participate in local entrepreneurial groups, such as those offered by the Chamber of Commerce, where you can connect with like-minded individuals and build a supportive network.

3. Achieve work-life balance. Prioritize self-care and make time for activities that bring you joy outside your business. Engage in physical activities, connect with friends, or explore hobbies that rejuvenate you. Remember, even small breaks can significantly impact your well-being and productivity. Embrace the beautiful surroundings of Saskatoon, such as the picturesque river, as you intentionally create time for yourself. And remember, seeking support from mental health professionals is a good idea if you feel overwhelmed.

15 BUSINESS VOICE SASKATOON FALL ISSUE / 2023 COVER STORY
Operating a small business is difficult, but we hope these tips help you! As Small Business Week exemplifies, our city's entrepreneurial spirit is thriving. Together, we are fostering a prosperous future for Saskatoon!
'

Why does Saskatoon need a new arena?

Saskatoon needs a new arena. Really? Why does Saskatoon need to replace the SaskTel Centre? How can the city pay for an arena when there are so many other demands for taxpayers’ scarce dollars. Why not stick with the SaskTel Centre.

Simply put, the SaskTel Centre no longer fits the needs of many artists (performers) and their touring companies; it has become economically obsolete.

What makes an arena economically obsolete? The SaskTel Centre opened in 1988 which means it was designed 38 years ago when we all used VCRs, CDs, and entertainers toured with small entourages and several musical instruments. Today’s entertainers need venues with 94-foot ceilings (with the assets needed for their shows) and the infrastructure to unpack, set-up, and tear down stages, equipment, costumes, stages, and video boards that arrive in more than 20 trailers. Venues with the proper sized performance spaces and the infrastructure to quickly unpack and breakdown after the show become the favored “stops” on a tour; those venues that cannot accommodate these needs are avoided.

Does that mean there will be no entertainers coming to the SaskTel Centre in the future? Of course not. Sheena Easton, Blake Shelton, and others whose acts can fit in the venue will still perform. But in the years ahead the firms who manage touring artists will find other places that meet the needs of the acts they manage. Remember, it will take a few years to plan and build a venue, so the entertainers who will play in the new venue will be those popular 5-7 years from now.

Could the Sasktel Centre be renovated much like most of us who update their homes? While it is possible to try to retrofit the venue, the costs of renovation could be so excessive that it would make far more sense to build a new venue. More importantly, even if Saskatoon chose to renovate the arena, a venue near the airport would not contribute to the enhancement of downtown, and that is where Saskatoon’s economic future lies.

Agriculture will always be a vital and defining part of the city and province’s economy. Increasingly, however, the most economically successful regions (and the communities that attract their children to build their lives in their town) will be those that attract and retain the human capital that will drive other sectors of the economy.

Saskatoon is fortunate to have the province’s flagship university within its borders. It is the province that pays to produce the human capital that will help define Canada’s future.

Saskatoon’s opportunity is to convince a sizeable portion of each year’s graduating class to build their careers and families in the city. To do that, a vibrant downtown with a broad mix of housing choices is an essential plank in any city’s economic development strategy.

An arena near a convention centre will mean that there will be hundreds of event days of activities bringing thousands of visits to the downtown area. Those visits will attract investment in pubs, restaurants, and other entertainment assets that inject vitality into a city and attract hundreds to live in a city’s centre.

How can a new arena be paid for, especially at a time when there is so much demand on the public sector’s purse? The arena should be paid for through the new property taxes collected in the downtown area, from those who stay in the downtown area’s hotels, and from those who attend the events in the downtown area. Is that realistic? It was done elsewhere, and Saskatoon has the leadership to ensure that the financing plan is realistic and appropriate. Saskatoon competes with Calgary, Edmonton, and Canada’s largest cities for the human capital that will drive the 21st century’s economy and create vibrant downtown neighborhoods. Saskatoon’s river and housing opportunities give it a “leg up” in this competition if it also has the other amenities that attract people. A new downtown arena adjoining the convention centre is the task and challenge for today’s leadership.

16 BUSINESS VOICE SASKATOON FALL ISSUE / 2023 ADVOCACY

A diverse small business community

In Saskatchewan, small businesses account for 98.9 percent of all businesses operating in the province and employ 31% of the workforce. Saskatoon’s business community greatly contributes to these numbers with a vibrant business community. In this city, small businesses are part of a broad network of companies involved in diverse fields, including manufacturing, agri-food and other agricultural products, mining and energy services, retail and wholesale, professional services and consulting, biotechnology and technology. The four small businesses you will discover in the following pages are all recent members of the Greater Saskatoon Chamber of Commerce, and all contribute to Saskatoon’s strong economy. These businesses are diverse in their products and services; however, they all exemplify the creativity, solution-driven customer focus and drive that small business owners bring to the community. ➜

PROFILE
Photo by Joshua Rodriguez

Crafting a Flourishing Community: The Rise of Better Brother Brewing Co.

Better Brother Brewing's inception traces back to Jeff Rushton's deep passion for craft beer. This journey began with his enrollment at Olds College in Alberta, where he immersed himself in the art of brewing for a dedicated two years. After graduation, Jeff and his wife Jocelyn embarked on a life-changing move to Saskatoon, where his identical twin brother and fellow beer enthusiast Nathan and his wife Ashley were already residing. Together, the quartet dared to dream of bringing a craft brewery to life.

In January 2020, amidst hopes and aspirations, they took the bold step of signing a lease, unknowingly on the cusp of a global pandemic. Undeterred by the challenging circumstances, they pressed forward with unwavering determination, ultimately inaugurating their brewery's doors in October 2020. Jeff assumed the role of the brewmaster and production manager, expertly crafting their beers, while his wife Jocelyn seamlessly managed the welcoming taproom.

Better Brother Brewing aspires to be more than just a brewery; “it's a communal haven. Whether catching up with friends, hosting a work gathering, or spending quality time with your family, we offer a warm and inviting atmosphere to suit your needs. We take pride in serving locally brewed

craft beer, the heart and soul of our establishment,” says Jeff. Reflecting on this journey, Jeff imparts some sage advice to aspiring entrepreneurs in Saskatchewan, “Avoid launching during a pandemic, if possible, cultivate a robust support network, don't fixate on competitors, prioritize genuine customer care, strive for excellence daily, and never hesitate to seek guidance from those who have walked the path before you.”

The passion and perseverance demonstrated by the Rushton family are symbolic of the thriving entrepreneurial spirit of Saskatchewan and the vibrant Saskatoon community.

www.betterbrotherbrewing.com

18 BUSINESS VOICE SASKATOON FALL ISSUE / 2023 PROFILE

Cadence: Simplifying Estate Settlement with Compassion and Innovation

As the city of Saskatoon continues to grow as a hub for innovation and technology, local businesses are emerging with solutions that address pressing community needs. One such company making waves is Cadence, a tech startup founded by Rachel Drew and Krystian Olszanski with a mission to simplify the often complex and emotional process of estate settlement.

Inspired by Rachel’s personal experience of struggling through her mother's estate settlement, Rachel set out to create a platform to support families during these vulnerable times. Drawing on her background as a hospice volunteer and executor advisor for eight years, Rachel understood the importance of caring for end-of-life matters with empathy and efficiency. With this vision in mind, Cadence was born. Krystian Olszanski, the Co-Founder and CTO of Cadence, explains the motivation behind his business journey: "After dealing with the loss of my Dad and a close friend a few years later, I knew that there was a pressing need to assist families in navigating through this difficult and emotionally taxing journey. With Rachel’s ability to build successful businesses and my extensive expertise in using technology to solve real-world problems, we aim to eliminate the estate settlement burden for families and all other professionals involved."

Cadence's innovative solutions have garnered immense support from the Canadian technology community. As one of the select few Saskatchewan-based companies accepted into Google Cloud Accelerator Canada and other prestigious programs, Cadence has quickly gained recognition for its potential to revolutionize estate settlement. This reflects the strength of their ideas and demonstrates the growing prominence of Saskatoon as a center for technological innovation.

Today, Cadence proudly collaborates with various specialized professionals and organizations, including law firms, funeral homes, financial advisors, and bereavement specialists. By integrating their technological expertise with the knowledge and resources of these partners, Cadence ensures a comprehensive and streamlined experience for families during the estate settlement process.

"Our commitment to collaboration sets us apart," shares Krystian. "We believe that by working together with experts from various fields, we can provide families with holistic support during a time that can be overwhelming for them and, at the same time, improve the process for all other professionals and organizations typically involved in estate settlement."

Cadence's value extends beyond the local community. As a growing enterprise, they contribute significantly to the Saskatchewan economy by creating high-skilled jobs and fostering partnerships with local businesses. This dedication to sustainable growth supports the local economy and showcases the potential for entrepreneurship to thrive in Saskatoon.

For aspiring entrepreneurs or those looking to start their businesses in Saskatchewan, Krystian offers some advice: "Stay true to your mission and values. Listen closely to the needs of the community you serve. Build genuine relationships with your customers, partners, and stakeholders. Surround yourself with passionate people, ask for help and help others, attend entrepreneurial events, and embrace the opportunities that come your way. What sets Saskatchewan tech community apart is the motivation to succeed together, which is very energizing."

www.cadenceco.com

19 BUSINESS VOICE SASKATOON FALL ISSUE / 2023 PROFILE

Chess Club Agency: It is time for a new regime.

“At Chess Club Agency, we pride ourselves in not being your typical advertising agency, and we do not constrain ourselves to the perceptions of how to run an agency,” says Larry, Chief Relationship Officer at Chess Club Agency. “We understand our strengths and see the value of like-minded agencies specializing in niche areas, like media and external research, as they contribute to an economic ecosystem with fewer gatekeepers and more collaboration.”

Chess Club Agency brings a fresh and original perspective to the local advertising industry, seeking to streamline processes to deliver the best results. “We thrive on our youth and creativity, supported by a combined foundation of 40 years of agency experience, providing clients with the strategic, creative expertise needed to meet branding communication objectives,” states Larry.

Their organizational structure is relatively flat, with owners Sherri Behiel, Carl Sheldon, and Larry Anderson leading alongside staff daily, past agency gurus who stay in contact and offer consulting when they need it, and their vitally essential partners, who are independent experts in their respective areas.

In the two years since its launch, the agency has quickly gained a reputation for thinking outside the box and delivering exceptional results. They understand the importance of clear communication and building solid client relationships. Larry emphasizes, "We forgo the fluff and cut right to the good stuff."

Chess Club Agency's office reflects its vibrant and creative culture. Filled with artwork, they create a space that inspires their team to think differently and develop fresh ideas. They define themselves as the new regime, Saskatchewan's new era of agency. “We are bringing back the power of purpose by nurturing prosperity through curiosity. We continuously challenge conventions and grow our partnerships with local industry. Our engrained mindset is always to find a way. Knowing we can find a solution, all parties can start together and celebrate success together,” explains Larry.

In a relatively short time, Chess Club Agency has made its mark in the local advertising industry, bringing a new energy and perspective. As Chess Club puts it, "We are in the same sea, but why we’re here, how we got here, and what we do here is rare. We’re no Navy. We are pirates!”

www.chessclub.co

20 BUSINESS VOICE SASKATOON FALL ISSUE / 2023 PROFILE

Kasm Consulting: Empowering Businesses and Fostering Growth in Saskatoon

In the dynamic business world, where change is the only constant, there are those who embrace the challenge of shaping the future. One such individual is Kira Kelsie, founder of Kasm Consulting. This marketing business is a new venture dedicated to propelling businesses of all sizes to new heights.

"I embarked on the journey of starting my own marketing business, Kasm Consulting, because I wanted to be the architect of change for businesses of all sizes," says Kelsie. She adds, “Marketing is not just about promoting products; it's about telling compelling stories, connecting people, and driving growth. I saw an opportunity to empower businesses to reach their full potential, unlock their unique narratives, and build meaningful relationships with their audiences.” Kasm Consulting was born from the recognition that innovation is the lifeblood of business success in today's ever-evolving digital landscape. Kelsie envisioned Kasm as a catalyst for this innovation, a guiding light helping businesses survive and thrive in the fiercely competitive marketplace.

But what truly sets Kasm Consulting apart is its profound sense of purpose—to support local entrepreneurs by bridging the gaps in their marketing needs. By enhancing the online presence and marketing strategies of Saskatoon's businesses,

Kasm contributes to their success and their competitiveness in the market. Kasm's community engagement initiatives go beyond mere business transactions; they inspire a culture of "thinking bigger" by presenting creative solutions that drive progress within the local business landscape.

Says Kelsie, "To all aspiring entrepreneurs, remember that your journey is a canvas waiting for your unique skill set." This powerful message underscores the importance of embracing one's entrepreneurial spirit, seeking guidance from mentors, and learning from failures.

We can draw inspiration from Kasm Consulting as we look to the future. This business will architect change, one business at a time, in the vibrant heart of Saskatoon's business community.

www.kasmconsulting.com

21 BUSINESS VOICE SASKATOON FALL ISSUE / 2023 PROFILE

Keeping on our mission to foster a thriving local business community, we've simplified the proccess to join our Totally Locally Market Hub.

Let's get you connected! Totally Locally is free for ALL MEMBERS of the Saskatoon Chamber.

Business operating locally in the greater Saskatoon area with a store front or an established e-commerce site and offering products or services providers are welcome.

Requirements:

• Provide a hi-res logo.

• Provide 4 pictures of your products, services, office, or store front.

• Provide links to all your social media profiles.

• A short description of your business. with your business address, email, phone number and website URL

• Provide a 90 seconds video, shot in landscape (horizontal) mode,showcasing your location, products, or services and containing the name of the company, a description of their products/services and an address or website.

2023 SABEX AWARD FINALISTS

Sponsored by

SMALL BUSINESS GROWTH

SKN Med Spa

Honey Bee Tattoo Collective

Ehrenburg Homes - The Castle Company

Elevate Counselling and Therapy

The GLAM bar

Saskamper Apparel

Sponsored by

SAFETY CULTURE

Sponsored by

Prairie Crane

Humboldt Electric Ltd.

Langlois Journeymen Electricians

Saskatoon Prairieland Park Corporation

Sponsored by

NEW BUSINESS

Pop Wine Bar

Reclaim Maternity Baby Kids

Brick Loft Event Co.

Kasm Consulting

Saskatoon Dermatology Centre

Better Brother Brewing Co.

Back2Nature Wellness & Adventures

Sweets For My Sweets YXE

The Whole Heart YXE

Sponsored by

BUSINESS OF THE YEAR

Clarity Coaching & Development

Aspen Films

Local Flooring Group

Medicine Shoppe Pharmacy & Compounding Centre

DIAS Ground & Airborne Geophysical

Sponsored by

COMMUNITY IMPACT

Saskatoon SPCA

Leadership Saskatoon

Saskatoon Friendship Inn

WESK

Hard Knox Talks

Saskatoon Zoo Foundation

Sponsored by

COMMUNITY INVESTMENT

Saskatchewan Blue Cross North Ridge Development Corporation

Wiegers Financial & Benefits

Taste Hospitality Group

SPIRIT OF SASKATOON

The Prairie Grazer

MISTAHI MAMÎCÎHÎTOWIN

Wanuskewin Heritage Park

STC Industrial Group

Symmetry Public Relations

Discover Saskatoon

Elevate Counselling and Therapy

HALL OF FAME

Saskatoon Business College

Sponsored by

INDUSTRY LEADER OF THE YEAR

Brendan King, Vendasta

Sponsored by

Sponsored by

SaskTel Saskatchewan Jazz Festival

Optimist Hill

Crossmount Cider Company

Wanuskewin Heritage Park

Ehrenburg Homes - The Castle Company

FAMILY BUSINESS OF THE YEAR

Butler Byers Insurance

Sponsored by

Presented by:

25 BUSINESS VOICE SASKATOON FALL ISSUE / 2023
SPONSORS SUPPORTING PARTNERS
PARTNERS
AWARD
MEDIA
2023 OCT 12 • TCU PLACE GET YOUR TICKETS AT WWW.SABEXAWARDS.CA

Luncheon "From Struggle to Success: Creating Healthier Lives and a Safer City"

A discussion on how addiction and mental health challenges are contributing to homelessness across our city and what's needed to get people healthy and move from struggle to success. The speakers were: Mayor Charlie Clark, Chief Troy Cooper, Saskatoon Police Service, Chief Morgan Hackl, Saskatoon Fire & Protective Services, Dr. Morris Markentin & Dr. Larissa Kiesman, Westside Community Clinic and Angela Sereda, Medavie Health Services.

Open Members Call - City Budget 2024-2025

A series of member-exclusive calls where we provided background info and opened the floor for members input. The event was held via Zoom meetings.

Luncheon "Can event facilities do anything for cities?"

Dr.

Mark Rosentraub PhD

In this Chamber/ Downtown Saskatoon co-hosted event we heard from Dr. Mark Rosentraub, PhD Professor of Sport Management, Center for Sport and Policy University of Michigan, an expert who has researched and measured the real economic impact of event facilities for over 30 years:

- How facilities enable downtown revitalization efforts

- Implications and opportunities for cities and adjacent communities

- How developments can help attract and retain human capital for economic development

- The winning connection between sports and cultural facilities

26 BUSINESS VOICE SASKATOON FALL ISSUE / 2023
HIGHLIGHT REEL
Chamber Happenings

Chamber

on Tap September 13 Catherine Gryba, CRG Strategies

Big Ideas. Lessons Learned. Advice from those who have started up and started over. It's all on tap in this series of social events where our business community comes together over cocktails to hear from our city's movers and shakers.

Chamber Underground September 28

If you’re a business owner or workplace leader, with business issues that are keeping you up at night, come underground and connect with people like you over wings and craft beer.

HIGHLIGHT REEL
Chamber Happenings

Straight Talk With Kira Kelsie,

Kasm Consulting

Saskatoon's technology industry is a real source of pride for our community. With a rapidly growing sector and many successful startups adding to this thriving industry, it's estimated that the tech sector has added approximately $4.7 billion to the provincial economy, making up 5.6% of the total provincial Real GDP. Recent investments show that the future looks bright for tech in Saskatoon, with over $136 million in venture capital invested in local tech companies in 2022.

With the tech industry being one of the most rapidly evolving and highly competitive industries globally, startups face unique challenges when marketing their innovative and often complex products or services.

Many Saskatoon Chamber of Commerce members are at the forefront of this innovative industry, including Kira Kelsie, owner of Kasm Consulting. With a deep understanding of the industry, Kira helps startups fill the gaps in their marketing needs. Business Voice chatted with Kira to get her insights on Saskatoon’s tech industry.

Q: What are some of the main challenges facing tech startups?

A: Marketing for tech startups is unique because it involves promoting innovative, often complex, products or services in a rapidly evolving industry. These startups face the challenge of explaining their cutting-edge technology to a non-technical audience while highlighting their unique value proposition. Additionally, tech startups often rely heavily on digital channels and social media to reach techsavvy early adopters. The competitive landscape can be fierce, requiring agile marketing strategies to adapt to market shifts and emerging trends. Success in marketing for tech startups hinges on a deep understanding of the industry, a focus on scalability, and the ability to convey the transformative potential of their technology.

Q: . How does Kasm consulting help startups and tech companies?

A: Kasm helps tech startups fill the gaps in their marketing strategies. We offer strategy, execution, and optimization services under the following pillars:

• Marketing Strategy: We help clients create an effective blueprint that outlines how to achieve their business goals.

• Digital Marketing & Advertising: We help our clients reach and connect with their target audience where they are - online.

• Online Optimization: We help to build our client’s online presence, outrank their competition, and get seen online.

28 BUSINESS VOICE SASKATOON FALL ISSUE / 2023 STRAIGHT TALK

Q: What are some avenues for startups to explore when looking to grow?

A: It’s not one size fits all; there are several tactics that startups can use. Here are a few that can be used independently or together:

• Get involved with your community. This can be through attending networking events, conferences, pitch competitions, personal online branding, joining business communities, etc.

• Join an incubator or accelerator program. These programs typically have a network of mentors who guide participating startups. They also have access to industry experts.

• Access paid mentorship programs. The best mentors are the ones who have put in their time, money, and effort to achieve success. This knowledge came at a high price, so they deserve compensation. If you’re looking for a great local mentor, go to www.lionmentorship.com.

• Build investor relationships. Building a solid relationship with your investors can be more fruitful than just receiving capital. Most investors are highly connected to the startup industry and can provide access to support, guidance, and mentorship, helping startups navigate challenges and make informed decisions. Lastly, a positive rapport with VCs can enhance a startup's reputation, making it more attractive to future investors and potential partners, ultimately facilitating long-term success and growth.

• Explore grant funding opportunities. Government grants, subsidies, and programs are designed to support startups and innovation in specific industries or regions.

Q: With the rapid pace of technological advancements, what emerging trends do you foresee for the tech sector in Saskatoon?

A: Saskatoon is not only keeping up with the technological advancements; we are creating them! I’ve seen more AI integration in essential business operations, the blossoming of the AgTech sector, and expansion in initiatives to support Indigenous tech entrepreneurs.

Q: As Saskatoon continues to grow and evolve, what is your vision for the future of the tech sector in our city? How can the Saskatoon Chamber of Commerce and the community support tech companies' and startups' growth and success?

A: My hope for the future of tech in Saskatoon is inclusive innovation. Inclusive innovation focuses on developing and implementing technological advancements, products, and services to ensure accessibility, affordability, and benefits for all members of society, including marginalized and underrepresented groups. It emphasizes diversity in techrelated fields and seeks to bridge the digital divide, reducing disparities in access to technology and its advantages.

By prioritizing inclusivity, innovation becomes a force for social good, enabling broader participation and equitable opportunities in the digital age. Communities that adopt inclusive innovation practices create an environment that attracts, nurtures, and sustains tech companies and startups, ultimately contributing to economic growth and innovation.

29 BUSINESS VOICE SASKATOON FALL ISSUE / 2023 PROFILE STRAIGHT TALK
Shaina Lynden Director Ryde YXE Cycle Studio Stephanie Clovechok Director Discover Saskatoon Louis Aussant Director aodbt architechture + interior design Claire Marentette Director PCL Construction Management Inc. Jessica Yachyshen Director Stantec Consulting Ltd. Wanda Waldner Secretary National Bank of Canada Tammy Sweeney Director TCU Place Todd Antill Director NUTRIEN Trevor Jacek Director Mid-West Group of Companies
Chamber Board of Directors: Working for You!
Joseph Gill First Vice-Chair McKercher LLP
BOARD OF DIRECTORS
Tanis Taylor Chair CCA Consulting Colton Wiegers Past-Chair Wiegers Financial & Benefits
PANTONE P 110-15C C85 / M30 / Y00 / B31 R00 / G107 / B157 #006B9D
Joel Pedersen Second Vice-Chair Fitness 2J2
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