New Members

NEW MEMBERS DECEMBER 2021/FEBRUARY 2022

102087216 Saskatchewan Ltd. DBA - Sasknu Beauty Salon Offering a variety of skin care products to soothe, cleanse, and relax your skin. Beauty products that provide a balance of freshness and hydration for all skin types.

Zhongwen Mei 116-3337B 8th St E, Saskatoon p: (639) 318-6668 w: www.sasknubeauty.com Cosmetic / Esthetic - Services / Supplies

Aero Delivery Ltd. Whether your shipment is time-critical, temperature-sensitive, perishable goods or construction materials – we have a transportation and storage solution for you. We keep the prairies rolling.

Trevor Fast 1701 16th St W, Saskatoon p: (306) 242-6300 w: www.aerodelivery.ca Transportation Industry

Better Brother Brewing Company Inc Family run Craft Brewery.

Jeff Rushton 150-536 2nd Ave N, Saskatoon p: (306) 380-5014 w: www.Betterbrotherbrewing.com Breweries

Boardwalk REIT Striving to be the friendliest owner and operator of apartment rental communities across Canada. We look forward to welcoming you home!

Lindsay Anderson 2225 Faithfull Ave, Saskatoon p: (306) 986-2424 w: www.bwalk.com Property Management

Catalyst Technologies Ltd.

April Arseneault 320 22nd St E, Saskatoon p: (306) 292-9641 Technology

DangerDynamite Marketing Inc. When you sign on for end-to-end marketing with DangerDynamite, you get our entire team working behind you and your business to ensure that you have a cohesive digital strategy. By working together to manage all of the aspects of your digital presence – website, SEO, social media, blogging and email marketing, complete with custom photography, videography and graphic design – we can track cross-platform customer data and use it to drive a marketing strategy tailored to your unique business objectives.

Addi Adedayo / Frank Coliins 200-243 2nd Ave S, Saskatoon p: (306) 700-5140 w: www.dangerdynamite.com Advertising / Public Relations

Delhi Chaat Limited A celebration of family and community that bonds over yummy street food bringing back memories and crafting new era of taste.

Laxmi Patel / Kiran Sharma 11A-844 51st St E, Saskatoon p: (306) 978-9894 X2 w: www.delhichaat.ca Restaurants

Dojo Ramen Restaurant Inc. Korean & Japanese Restaurant.

Christopher Cho 1970 Hamilton St, Regina p: (306) 525-2929 w: www.grassrootsrestaurantgroup.ca Restaurants

Doug Finnie P: (306) 280-5200 Individual Member

Dr. Phone Fix We are the leader in smartphone, tablet, and computer repairs. From broken screens to water damage to battery replacements. We fix it right the first time while keeping your data safe and secure.

Shaun Merriman 40-3210 Preston Ave S, Saskatoon p: (780) 996-5464 w: www.docphonefix.com Retail - Electronics

Dr. Wojciech P. Olszynski Private medical practice specializing in rheumatology, clinical research and bone density testing.

Dr. Wojciech Olszynski 209-39 23rd St E, Saskatoon p: (306) 933-2663 Health Care - Services / Supplies Happykids Trading A trusted Saskatoon business that was established in 2019. Providing the bestquality pet supplies, and also clothes and supplies for kids. Products include: clothes, bed and furniture, leashes for dogs and cats. Pets are our family members, we want to give them the best care they deserve and also care about their wellness. All products are made with a high standard of production quality control. We want to bring the health and joy to you and your pets.

Yihua Pan 203 2nd Ave N, Saskatoon p: (306) 954-8000 w: www.happykidsca.myshopify.com Retail

Leenan Property Management Managing rental properties for owners who believe in putting the needs of their tenants and the rental property first.

Keenan George 310 Wall St, Saskatoon p: (306) 994-5475 w: www.leenanproperties.com Property Management

Medicine Horse Tours Inc. Locally owned independent tourism company since 2005. President, Arla Delver, began in travel in 1979. Focus on Indigenous culture and history. Provides all types of travel to any destination.

Ron Delver 204-351 Saguenay Dr, Saskatoon p: (306) 220-5085 w: www.medicinehorsetours.com Tourism Industry

MN Fence + Deck Saskatoon's top fence and deck builder and specialize in custom Trex composite decks but take on projects of all sizes. We offer free consultations and designs

Mathias Yuzdepski 252 Dagnone Lane, Saskatoon p: (306) 612-0955 w: www.mnfenceplusdeck.ca Contractors

NEW MEMBERS DECEMBER 2021/FEBRUARY 2022

Nail and Spa Nail and spa / hair salon and stylists

Haiou Yue 8-207 Keevil Way, Saskatoon p: (639) 318-9639 Hair Salon / Stylists

Pattison Media Digital/App and Radio Broadcast hub for Huskie Athletics.

Wray Morrison 1316 Central Ave, 2nd Flr, Prince Albert p: (306) 227-2218 w: www.huskiefan.ca Radio Stations

Prairie Office Moving & Installation Commercial office moving and installation. We believe in having a better and more professional workspace to create more efficient staff and procedures. We make your office optimized to help your staff produce results for your customers. A cluttered space is cluttered mind.

Chris Harrison 6-814 56th St E, Saskatoon p: (306) 477-7778 w: www.prairieoffice.ca Moving / Storage

Prism Coffee Corp. A local coffee shop that creates high quality espresso drinks and provides a meeting place.

Jordan Ethridge 218 20th St W, Saskatoon p: (306) 717-8875 w: www.prismcoffee.ca Restaurants River Valley Ag Services Ltd. Ag retail supplying crop protection and seed products to farmers.

Dan Miller 10-4019 Burron Ave, Saskatoon p: (306) 978-9094 w: www.rivervalleyag.ca Agricultural

Saskatoon Dental Group Dental office

Christine Springer Brown 3-411 Confederation Dr, Saskatoon p: (306) 382-5566 w: www.saskatoondentalgroup.com, Dental Care - Services / Supplies AND Health Care - Services / Supplies

Schooley Mitchell Helping businesses with telecom, card processing, small package shipping, waste, electronic logging devices, esignature, utilities and fuel, to ensure they receive the best services at the best price.

Amanda Chevrier 351 Delainey Manor, Saskatoon p: (306) 912-9906 w: www.schooleymitchell.com/achevrier Consultants – Business AND Home-Based Business

Seven Leaf Solutions Inc. Cannabis regulatory compliance and quality control / quality assurance.

Matthew Gabruch 354 Redberry Rd, Saskatoon p: (306) 880-4240 w: www.sevenleafsolutions.ca Consultants Supplement World A Saskatoon based retailer of supplements for athletics and health.

Joshua MacGowan 1-402 Ludlow St, Saskatoon p: (306) 291-3672 w: www.supplementworldcanada.com Retail

Twig & Bloom Floral Ltd. Saskatoon online floral studio creates classic and timeless floral arrangements that are inspired by nature. We curate elegant designs for weddings, events, floral subscriptions and everyday moments.

Joanne Morris 101-510 Stensrud Rd, Saskatoon p: (306) 270-3625 w: www.twigandbloom.ca Florists

Yxeslumberparty We are a small company that started with doing a sleepover for my daughter’s birthday. We have now grown to be in Saskatoon, Regina and Winnipeg. We offer sleepover tents for both kids and adults.

Jennifer Sadoway 234 Pohorecky St, Saskatoon p: (306) 220-5943 w: www.yxeslumberparty.ca Entertainment / Attractions

MEMBER RENEWALS DECEMBER 2021/FEBRUARY 2022

3D Safety Consulting 3twenty Modular 617311 Saskatchewan Ltd. 621451 Saskatchewan Ltd. 628495 Saskatchewan Ltd. ABC Canada Technology Group Ltd. Action Mechanical Inc. Advanced Electronic Solutions Ltd. Advertising ONE AECOM Canada Ltd. Affinity Credit Union Ag-West Bio Inc. Al Anderson's Source For Sports Alexene Immigration & Employment

Services Inc. Alliance Energy Ltd. Allied Physicians Medical Prof Corp. Anchor Managed Solutions Ltd. aodbt architecture + interior design Arbour Crest Tree Services Ltd. ASL Paving Ltd. Aspire Too Associated Appraisal Co. Ayden Kitchen and Bar Bamboo Shoots Bench Strength Marketing BHP Big Brothers Big Sisters of Saskatoon &

Area Bit Service Company Ltd. BN Steel & Metals Inc. Booster Juice Brainsport The Running Store BRITEBOX Storage Co. Brunsdon Lawrek & Associates Brunskill Pharmacy Buckwold - Western Business Development Bank of Canada Business Furnishings (Sask) Ltd. Butler Byers Insurance Ltd. Cactus Roofing Ltd. Calidon Equipment Leasing Cambiar Consulting Cameco Corporation Canadian Corps of Commissionaires Canadian Elite Basketball League /

Saskatchewan Rattlers Canadian Indoor Air Quality Investigators Canadian Light Source Inc. Canpotex Limited Cargill Limited CBRE Limited CCA Consulting CDS Group of Companies Chef de Partie Catering Chicken Farmers of Saskatchewan Choice Nutrition CIBC City of Saskatoon - Assessment Branch City of Saskatoon - Saskatoon Land CLAC Clip 'N Climb Saskatoon Inc. CoHR Solutions Colliers International Con-Tech General Contractors Ltd. Concentra Bank Concorde Group of Companies Confederation Chiropractic Clinic Cosmopolitan Industries Ltd. Costco Wholesale Inc. Cowan Imaging Group CP Technical Services Ltd. CPA Saskatchewan CRAVINGS maternity-baby-kids Credit Bureau Collections Crosby Hanna & Associates Culligan Custom Labels Inc. Dakota Dunes Resort Dan McEachern CPA Prof. Corp. Daniels Wingerak Engineering Ltd. DAYCOME Pharmaceuticals Ltd. DCG Philanthropic Services Inc. DDJ Accounting Services Denovo Window & Door Inc. Des Nedhe Development LP Desjardins Financial Security Investments

Inc. Díreenís Catering and Kitchen Socials Dr. Christopher J. Strelioff Optometrist

Prof. Corp. Dr. K. Walker Dermatology Dr. Naomi Whelan, ND Dream Development / Homes by Dream Dream Home Appraisal Co. Ltd. Dutch Growers Garden Centre Ltd. Dylan Pearson EcoStrategies Consulting End of the Roll Ens Auto ERCO Worldwide Evident - Corporate Investigations &

Security Consulting

EY Farms and Families of North America Inc. FASD Network of SK Filosophi Wise Cuisine Fire Sand Glass Ltd. Firebird Business Consulting Ltd. First Nations Bank of Canada Food Centre Full Line Ag Ltd. Full Throttle Sports & Leisure Inc. furnaceguys Home Heating & Cooling

Inc. GFG Resources Inc. Glenwood Auto Service Global Infobrokers Inc. Graham Construction and Engineering Great Western Brewing Company

Limited Greenline Electric Inc. GreenSTEM Technology Corp. Handy Special Events Harden & Huyse Chocolates Haven Family Connections Incorporated Henry Downing Architects High Arc Electrical Horizon HSBC Bank Canada Hudson Energy Hues Art Supplies Hughes Recruitment Inc. Humboldt Electric Ltd. Hundseth Line Construction Corp. ICR Commercial Real Estate Inclusion Saskatchewan InfraReady Products Ltd. Inland Audio Visual Inland Concrete and Aggregates Innovation Place It's a Dog's Life Pet Grooming Inc. J & T Income Tax Service Inc. J-S Gauthier Creative Services Inc. Jazz Custom Cabinets Ltd. JDS Building Supply Ltd. Jet Electric 2014 Ltd. K. Sutherland Architect Ltd. KatrinaGerman.com Kaylee Smisko Makeup Artistry KeyLeaf Kinakin Entertainment Konica Minolta Business Solutions (Canada) LTD. KPMG MSLP Lafarge Canada Inc. Lawson Heights Mall LB Distillers Inc. Legacy Developments Inc. Lewis M. Carter Manufacturing (Canada)

Ltd. Lift Accounting Listowel Trophies Ltd. Loraas Disposal North Ltd. LSM Commodities Luna Metal Works Ltd. macbeeners business goods MacDermid Lamarsh

MEMBER RENEWALS DECEMBER 2021/FEBRUARY 2022

Market Mall Auto Service Maximum Poly Inc. Maximum Training Mayfair Diagnostics McCabe Insurance McKercher LLP MCP Talent Entertainment & Speakers

Bureau Meewasin Valley Authority Metis Nation - Saskatchewan Secretariat

Inc. Mid-West Railcar Services (2001) Ltd. Midwest Laser Centre MLCN Investment Management Corp. MLT Aikins LLP MNP LLP NexGen Energy Ltd. Nomad Mechanical Inc. Nordic Industries (1979) Ltd. North 49 Physical Therapy Prof. Corp. NSBA Nu Vu Auto Glass & Repair Nutrien Osteo YXE Paramount Day Spa & Salon Park Funeral Chapel Pawlovich Chiropractic Payworks Pelican Media Percy H. Davis Ltd. Persephone Theatre PIC Investment Group Inc. Pillar Properties Corp. Polar Refrigeration Service Ltd. Powerhouse Endeavours Group Prairie Crane Inc. Prairie Harm Reduction Prairie Pulse Inc. Prairie Roots Dental Studio Prairie Wild Consulting Co. Prairies Economic Development Canada PricewaterhouseCoopers LLP Pritchard & Associates Prosper Financial Pure Zen Cleaning Solutions PWM Private Wealth Counsel PWP Holdings Inc. Quadrant Newmedia Corp. Quality Sheet Metal Inc. R.M. of Corman Park Rawlco Radio READ Saskatoon Realty Executives Saskatoon Remai Construction Group Inc. Remai Modern Riide Taxi Rob Friesen Real Estate P.C. Inc. Rock Creek Woodsmoke Grill + Bar Rosler Construction Ryan Miller Salon Vibe SARC Sask Pork Saskatchewan Abilities Council Saskatchewan Association of Immigrant

Settlement and Integration Agencies Saskatchewan Blue Cross Saskatchewan Construction Association Saskatchewan Health Authority Saskatchewan Indian Equity Foundation

Inc. Saskatchewan Indian Institute of

Technologies Saskatchewan Institute of Agrologists Saskatchewan Jazz Festival Inc. Saskatchewan REALTORS® Association Saskatchewan Workers' Compensation

Board Saskatoon Agri-Auto Parts Inc. Saskatoon Airport Authority Saskatoon Auto Connection Inc. Saskatoon Business College Saskatoon Co-operative Association

Limited Saskatoon Construction Association Saskatoon Dermatology Centre Saskatoon Downtown Youth Centre Saskatoon Funeral Home Co. - Prairie

View Crematorium Saskatoon Housing Initiatives Partnership Saskatoon Industry Education Council Saskatoon Metal Mfg. Saskatoon Opera Saskatoon Prairieland Park Corporation Saskatoon Public Schools Saskatoon Symphony Orchestra Saskatoon Transportation Link Saskatoon Women's Network Saskatoon Zoo Society SaskMade Marketplace SaskPower SaskTel Secrets Hair & Esthetics Studio Service Canada Seventy Seven Signs Ltd. Shiron Holdings Smokes Poutinerie Special Olympics Saskatchewan -

Saskatoon SREDA Inc. St. Paul's Hospital Star Egg Company Steel-Craft Door Sales Sunnydale Foods Inc. Sunnyville Farms Ltd. Super 8 Motel Susan Walker Realty PC Sutherland Beer & Wine Store Sutherland Business Improvement District Sutton Benefits & Pension TAM International Inc. TCU Place TD Commercial Banking Terminal Systems International Text2Car The Bridge on 20th Fellowship Centre Inc. The Centre The James Hotel The Lemon Tree Salon & Studio Ltd. The Mosaic Company The Optimist Club of Saskatoon Inc. The Saskatoon Club The Willows Golf & Country Club Three Farmers Thurber Engineering Ltd. Thurston Engineering Services Tourism Saskatoon Trades Labour Corporation Triovest Realty Advisors Inc. (River

Centre) Triovest Realty Advisors Inc. (River

Landing) Tucker Cleaning Inc. Tuff Turf Growers Ltd. Twisted Goods Inc. Tyson Pederson Consulting Ltd. Unaffiliated Hot Tub Home Care Uniglobe Carefree Travel Group United Way of Saskatoon and Area Varial Technologies, Inc. Veeman Law Verb Media - Parity Publishing Inc. Vern's Place Husky Victory Majors Investments Corporation ViviGro Sustainable Solutions Ltd. Voce Developments Corporation Warm 'n' Cozy Care Inc. WEED MAN Welldone Mechanical Services Inc. Westcrest Embroidery Corp. Western Information Management Inc. Western Premium Property Management

Inc. Westwood Funeral Chapel Wine 4 You WMB Management Ltd. Woodstyles Woodworking Co. Ltd. Worry Free Bookkeeping Inc. Yield10 Bioscience YMCA of Saskatoon YWCA Saskatoon Zed Engineering Inc.

by Jeff Allers, Directwest Digital Strategist

Marketing is ever-evolving and it takes a strategic approach to get it right. With all the advertising options available, it can be hard for a business to know what to use, how to effectively use them and then ultimately how to measure the success of each tactic.

These days, digital marketing is top-of-mind for organizations of all sizes. It offers a lot of value and plenty of options to find your prospects and convert them. Search marketing is one of the many digital marketing tools out there that can be an essential part of your overall promotional plan. Let’s take a look at what search marketing can do for you. What is search marketing

Search marketing is an online marketing strategy that increases the visibility of your business’s website, social media platforms or presence on search engines through both paid and unpaid tactics.

One of the most common examples of search marketing is Google search ads. Google allows you the opportunity to appear on the search results pages when people are conducting searches related to your organization or the products and services that you offer. You research the types of search terms you

would like to appear for, define your target audience and campaign details and Google does the rest. You then pay for every click that a potential customer makes on your ad.

Display or banner ads are another example. Through various ad networks or with a direct buy, you can place your ad on websites and/or apps where your target audience is. Similar to search ads, you pay for every click on your ad but also whenever the ads are seen.

How to integrate search marketing into your plan

Before you create your ads and decide where to place them, you need to know what your objectives are.

Whatever your goals are, define them and your target audience. In order for an ad to work, it needs to be seen by the right people

at the right time. Otherwise, you’re spending money that won’t provide results.

Search marketing can also help to increase the effectiveness of other advertising when done in conjunction. If you’re running a billboard campaign to promote your brand, product or service for example, you can augment it with search marketing to catch your target both online and offline.

The benefits to your business

The benefits to your organization can be significant. The time to market in search marketing is minimal, meaning you can create a campaign that can be deployed quickly. Plus, search marketing places your product or service when people are looking for it. Google search ads are placed when people are actively searching for what you have to offer. The COVID pandemic has significantly impacted online behaviours but now more so than ever, people use the internet to make buying decisions and search marketing places your business right where they are with the information they want.

Search marketing is also incredibly flexible. You can start and stop campaigns, try new creative, and test ideas easily. The targeting options are tremendous, ensuring you’re reaching your target prospects where they are and not showing your ad to people that aren’t interested.

While Directwest often sees greater returns, Google reports that on average Google Ads have a ROI of 100%, generating $2 revenue for every $1 a business spends. "Directwest is home to a team that can help you add search marketing to your marketing plan and ensure you’re getting the full value it can offer. From helping you set objectives and designing creative, to deploying campaigns and evaluating the results, we can get your message to your market."

Finally, search marketing is measurable. You can see your success in real time by tracking your clicks and conversions. Search marketing is designed to create conversions—the action you want your website visitors to take, such as calling, signing up, or buying. You can make changes as you need, or increase your presence as needed. You can see your return on investment almost immediately.

How we can help

While search marketing is an essential part of today’s marketing plans, it’s also one that needs professional guidance to maximize its effectiveness and value. It can change quickly, so working with an experienced search marketing expert will make your marketing dollars go further.

Directwest is home to a team that can help you add search marketing to your marketing plan and ensure you’re getting the full value it can offer. From helping you set objectives and designing creative, to deploying campaigns and evaluating the results, we can get your message to your market.

Add search marketing today

Search marketing is a crucial part of today’s marketing plans. If you’re not using search marketing, your competitors likely are.

Directwest has the experts and advice to get you started, and can guide you through every step of the process. The process to get started is simple. We’re a phone call or email away from getting you started in search marketing or improving your search marketing results. Learn more at www.directwest.com.