Business Voice Spring 2022

SPRING / 2022

Canpotex Celebrates

Image courtesy of Canpotex

50 Years of Growth and Reliable Potash Supply

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SPRING / 2022

BOARD OF DIRECTORS

Chair, Graham Snell, Chicken Farmers of Saskatchewan 1st Vice-Chair, Colton Wiegers, Wiegers Financial & Benefits 2nd Vice-Chair, Tanis Taylor, CCA Consulting Past-Chair, Carla Browne, Real Canadian Property Management Professionals Inc. Todd A. Denzin, Nutrien Joseph Gill, McKercher LLP Tara McKeown, Conexus Credit Union Heather Ryan, Federated Co-operative Limited (FCL) Claire Marentette, PCL Construction Management Inc. Joel Pedersen, Fitness 2J2 Tammy Sweeney, TCU Place Stephanie Clovechok, Tourism Saskatoon Gabe Lafond, Luthercare Communities

STAFF

Jason Aebig, CEO Margot Orr, Director of Policy and Government Relations Terry Lawrence, Business Manager Roz Macala, Office Manager Treena Skaalid, Outreach and Events Manager Henry Buitrago, Marketing and Communications Manager Matt Morrison, Business Development

PRODUCTION

Layout & Design: Henry Buitrago Contributing Writers: Véronique Loewen, Jason Aebig, Graham Snell, Margot Orr

Image courtesy of Canpotex

Featured Content 4

Upcoming Events

5

From the CEO

6

New Members

12

Members in the News

BUSINESS VOICE is a publication of the Greater Saskatoon Chamber of Commerce Copyright 2021 Phone: (306) 244-2151 Email: chamber@saskatoonchamber.com Website: www.saskatoonchamber.com On Social Media: @TheChamberYXE

24 Profile Stories

Staying Power: Committed to Delivering a Vision For Decades EnviroWay First Nations Bank of Canada Big Brothers Big Sisters of Saskatoon Klassique Designs

31 2022-2023 Board Candidates 36 Advocacy

17

Celebrating Business

20 Cover Story

40 Chair’s Message

Canpotex Celebrates 50 Years of Growth and Reliable Potash Supply

Disclaimer: BUSINESS VOICE makes no warranties of any kind, written or implied, regarding the contents of this magazine and expressly disclaims any warranty regarding the accuracy or reliability of informations contain herein. The views contained in the magazine are those of the writers and advertisers: They do not necessarily reflect the view fo the Business Voice magazine and its publisher the Greater Saskatoon Chamber of Commerce.

BUSINESSVOICE SASKATOON

SPRING / 2022 3

EVENTS

CHAMBER EVENTS POWERHOUSE SERIES

APRIL 29 Ken Seitz, Interim CEO Nutrien APRIL 6 RYAN TOWNEND WILLIAM JOSEPH

MAY 12 Jordan Boesch CEO, 7Shifts

MAY 5 LADDIE & SHELLEY JAMES HAIRSTYLE INN SALONS

JUNE 8 State of the City Address with Mayor Charlie Clark

JUNE 1 DANIELLE ROBSON TIM HORTON’S

JUNE 14 Keith Martell President and CEO First Nations Bank of Canada

SEPTEMBER 7 GEORGE LEITH VENDASTA

Hosted by: Nadine Kanigan • Sound by: Soundlounge by Tbone In-Person at Lucky Bastard Distillery

SEPTEMBER 20 Peter Stoicheff, President University of Saskatchewan

SPONSORED BY:

SABEX 2022

SASKATOON'S PREMIER BUSINESS AWARD 4 BUSINESSVOICE SASKATOON SPRING / 2022

SAVE THE DATE

October 13, 2022 at TCU Place

FROM THE CEO

It’s OK to Crow Again

No one is exactly sure why we’re hardwired for humility. There are plenty of theories.

Some say that it’s less about humility, and more about inferiority, after decades living in the economic shadow of a western neighbour that boomed through the 1950-1990s thanks to record resource revenue, a bias to free enterprise and capital flowing into Alberta from around the world.

Others suggest it’s a product of Saskatchewan public policy – written and enacted over that same period – that seemingly penalized achievement, nationalized industry and resource development, and made people feel sheepish about enjoying or celebrating their success in any way.

Maybe it’s tied in some way to our Prairie aversion to big city, big talkers from “Down East.”

Whatever the case, we’re proudly (ironically) humble. It’s who are. It seems that it’s been this way from the start.

We have broken from this tradition from time to time. In recent memory, it happened during Saskatchewan’s 2005-2015 decade of growth when our population, economy and pride swelled. Overnight, we were “the place to be” rather than “the place to be from.” It was okay to talk openly and loudly about

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the gains we were making, the jobs we were creating, the businesses we were growing and the opportunities we were pursuing. Real estate boomed. Retail expanded. Ex-pats returned. We opened a Porsche dealership.

Sure, there were occasional setbacks in the years that followed but it felt like we had turned a corner. Saskatchewan’s shift in attitude was palpable and permanent.

Until March 2020.

There’s nothing like a global pandemic to stop an attitude adjustment in its tracks.

COVID shook every aspect of our lives and the tsunami of fear, negativity and uncertainty that followed consumed us.

Yet, in the midst of this darkness, there were bright spots. Our construction, manufacturing, agriculture and mining sectors did well. Home and automobile sales were robust. Outside of our small retail, tourism and hospitality sectors (which were obviously the hardest hit) many of our businesses held their own.

In quiet corners, some admitted that they achieved double-digit growth.

They whispered about their success out of respect for those who were struggling – the ones who couldn’t bail water fast enough to stay afloat. It was the right thing to do.

But now that the darkest clouds of COVID have passed, it’s okay to start talking about success again.

Inflation, supply chain bottlenecks and labour shortages are real challenges facing many businesses, particularly small enterprises.

Now, more than ever, they need reminders that they can make it, following the example of other companies that started small, grew through adversity, and persevered to celebrate big milestones this year.

Jason Aebig, CEO Greater Saskatoon Chamber of Commerce This issue of Business Voice features some of these outstanding companies. Their milestone anniversaries give us reasons to celebrate in 2022. More importantly, they give us good reasons to start crowing again.

Jason Aebig, CEO Greater Saskatoon Chamber of Commerce

Yet, in the midst of this darkness, there were bright spots. Our construction, manufacturing, agriculture and mining sectors did well. Home and automobile sales were robust. Outside of our small retail, tourism and hospitality sectors (which were obviously the hardest hit) many of our businesses held their own.

In quiet corners, some admitted that they achieved double-digit growth.

BUSINESSVOICE SASKATOON

“

We’re a humble bunch.

We’re not the bragging or swaggering kind. It’s just not something we do.

SPRING / 2022 5

NEWSMAKERS

NEW MEMBERS 102087216 Saskatchewan Ltd. DBA - Sasknu Beauty Salon Offering a variety of skin care products to soothe, cleanse, and relax your skin. Beauty products that provide a balance of freshness and hydration for all skin types.

Zhongwen Mei

116-3337B 8th St E, Saskatoon p: (639) 318-6668 w: www.sasknubeauty.com Cosmetic / Esthetic - Services / Supplies Aero Delivery Ltd. Whether your shipment is time-critical, temperature-sensitive, perishable goods or construction materials – we have a transportation and storage solution for you.

We keep the prairies rolling.

Trevor Fast

all of the aspects of your digital presence – website, SEO, social media, blogging and email marketing, complete with custom photography, videography and graphic design – we can track cross-platform customer data and use it to drive a marketing strategy tailored to your unique business objectives.

Addi Adedayo / Frank Coliins

200-243 2nd Ave S, Saskatoon p: (306) 700-5140 w: www.dangerdynamite.com Advertising / Public Relations

Delhi Chaat Limited A celebration of family and community that bonds over yummy street food bringing back memories and crafting new era of taste.

Laxmi Patel / Kiran Sharma

1701 16th St W, Saskatoon p: (306) 242-6300 w: www.aerodelivery.ca Transportation Industry

11A-844 51st St E, Saskatoon p: (306) 978-9894 X2 w: www.delhichaat.ca Restaurants

Better Brother Brewing Company Inc Family run Craft Brewery.

Dojo Ramen Restaurant Inc. Korean & Japanese Restaurant.

Jeff Rushton

150-536 2nd Ave N, Saskatoon p: (306) 380-5014 w: www.Betterbrotherbrewing.com Breweries Boardwalk REIT Striving to be the friendliest owner and operator of apartment rental communities across Canada. We look forward to welcoming you home!

Lindsay Anderson

2225 Faithfull Ave, Saskatoon p: (306) 986-2424 w: www.bwalk.com Property Management Catalyst Technologies Ltd. April Arseneault

320 22nd St E, Saskatoon p: (306) 292-9641 Technology DangerDynamite Marketing Inc. When you sign on for end-to-end marketing with DangerDynamite, you get our entire team working behind you and your business to ensure that you have a cohesive digital strategy. By working together to manage

DECEMBER 2021/FEBRUARY 2022

Christopher Cho

1970 Hamilton St, Regina p: (306) 525-2929 w: www.grassrootsrestaurantgroup.ca Restaurants Doug Finnie P: (306) 280-5200 Individual Member Dr. Phone Fix We are the leader in smartphone, tablet, and computer repairs. From broken screens to water damage to battery replacements. We fix it right the first time while keeping your data safe and secure.

Shaun Merriman

40-3210 Preston Ave S, Saskatoon p: (780) 996-5464 w: www.docphonefix.com Retail - Electronics Dr. Wojciech P. Olszynski Private medical practice specializing in rheumatology, clinical research and bone density testing.

Dr. Wojciech Olszynski

209-39 23rd St E, Saskatoon p: (306) 933-2663 Health Care - Services / Supplies

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Happykids Trading A trusted Saskatoon business that was established in 2019. Providing the bestquality pet supplies, and also clothes and supplies for kids. Products include: clothes, bed and furniture, leashes for dogs and cats.

Pets are our family members, we want to give them the best care they deserve and also care about their wellness. All products are made with a high standard of production quality control. We want to bring the health and joy to you and your pets.

Yihua Pan

203 2nd Ave N, Saskatoon p: (306) 954-8000 w: www.happykidsca.myshopify.com Retail Leenan Property Management Managing rental properties for owners who believe in putting the needs of their tenants and the rental property first.

Keenan George

310 Wall St, Saskatoon p: (306) 994-5475 w: www.leenanproperties.com Property Management Medicine Horse Tours Inc. Locally owned independent tourism company since 2005. President, Arla Delver, began in travel in 1979. Focus on Indigenous culture and history. Provides all types of travel to any destination.

Ron Delver

204-351 Saguenay Dr, Saskatoon p: (306) 220-5085 w: www.medicinehorsetours.com Tourism Industry MN Fence + Deck Saskatoon's top fence and deck builder and specialize in custom Trex composite decks but take on projects of all sizes. We offer free consultations and designs Mathias Yuzdepski

252 Dagnone Lane, Saskatoon p: (306) 612-0955 w: www.mnfenceplusdeck.ca Contractors

NEWSMAKERS

NEW MEMBERS Nail and Spa Nail and spa / hair salon and stylists

Haiou Yue

8-207 Keevil Way, Saskatoon p: (639) 318-9639 Hair Salon / Stylists Pattison Media Digital/App and Radio Broadcast hub for Huskie Athletics.

Wray Morrison

1316 Central Ave, 2nd Flr, Prince Albert p: (306) 227-2218 w: www.huskiefan.ca Radio Stations Prairie Office Moving & Installation Commercial office moving and installation.

We believe in having a better and more professional workspace to create more efficient staff and procedures. We make your office optimized to help your staff produce results for your customers. A cluttered space is cluttered mind.

Chris Harrison

DECEMBER 2021/FEBRUARY 2022

River Valley Ag Services Ltd. Ag retail supplying crop protection and seed products to farmers.

Dan Miller

Joshua MacGowan

Saskatoon Dental Group Dental office

Twig & Bloom Floral Ltd. Saskatoon online floral studio creates classic and timeless floral arrangements that are inspired by nature. We curate elegant designs for weddings, events, floral subscriptions and everyday moments.

10-4019 Burron Ave, Saskatoon p: (306) 978-9094 w: www.rivervalleyag.ca Agricultural

1-402 Ludlow St, Saskatoon p: (306) 291-3672 w: www.supplementworldcanada.com Retail

Christine Springer Brown

3-411 Confederation Dr, Saskatoon p: (306) 382-5566 w: www.saskatoondentalgroup.com, Dental Care - Services / Supplies AND Health Care - Services / Supplies

Joanne Morris

Schooley Mitchell Helping businesses with telecom, card processing, small package shipping, waste, electronic logging devices, esignature, utilities and fuel, to ensure they receive the best services at the best price.

Amanda Chevrier

6-814 56th St E, Saskatoon p: (306) 477-7778 w: www.prairieoffice.ca Moving / Storage

351 Delainey Manor, Saskatoon p: (306) 912-9906 w: www.schooleymitchell.com/achevrier Consultants – Business AND Home-Based Business

Prism Coffee Corp.

A local coffee shop that creates high quality espresso drinks and provides a meeting place.

Seven Leaf Solutions Inc. Cannabis regulatory compliance and quality control / quality assurance.

218 20th St W, Saskatoon p: (306) 717-8875 w: www.prismcoffee.ca Restaurants

354 Redberry Rd, Saskatoon p: (306) 880-4240 w: www.sevenleafsolutions.ca Consultants

Jordan Ethridge

Supplement World A Saskatoon based retailer of supplements for athletics and health.

101-510 Stensrud Rd, Saskatoon p: (306) 270-3625 w: www.twigandbloom.ca Florists Yxeslumberparty We are a small company that started with doing a sleepover for my daughter’s birthday.

We have now grown to be in Saskatoon, Regina and Winnipeg. We offer sleepover tents for both kids and adults.

Jennifer Sadoway

234 Pohorecky St, Saskatoon p: (306) 220-5943 w: www.yxeslumberparty.ca Entertainment / Attractions

Matthew Gabruch

BUSINESSVOICE SASKATOON

SPRING / 2022 7

NEWSMAKERS

MEMBER RENEWALS 3D Safety Consulting 3twenty Modular 617311 Saskatchewan Ltd. 621451 Saskatchewan Ltd. 628495 Saskatchewan Ltd. ABC Canada Technology Group Ltd. Action Mechanical Inc. Advanced Electronic Solutions Ltd. Advertising ONE AECOM Canada Ltd. Affinity Credit Union Ag-West Bio Inc. Al Anderson's Source For Sports Alexene Immigration & Employment Services Inc. Alliance Energy Ltd. Allied Physicians Medical Prof Corp.

Anchor Managed Solutions Ltd. aodbt architecture + interior design Arbour Crest Tree Services Ltd. ASL Paving Ltd. Aspire Too Associated Appraisal Co. Ayden Kitchen and Bar Bamboo Shoots Bench Strength Marketing BHP Big Brothers Big Sisters of Saskatoon & Area Bit Service Company Ltd. BN Steel & Metals Inc. Booster Juice Brainsport The Running Store BRITEBOX Storage Co. Brunsdon Lawrek & Associates Brunskill Pharmacy Buckwold - Western Business Development Bank of Canada Business Furnishings (Sask) Ltd. Butler Byers Insurance Ltd. Cactus Roofing Ltd. Calidon Equipment Leasing Cambiar Consulting Cameco Corporation Canadian Corps of Commissionaires Canadian Elite Basketball League / Saskatchewan Rattlers Canadian Indoor Air Quality Investigators Canadian Light Source Inc. Canpotex Limited Cargill Limited CBRE Limited CCA Consulting CDS Group of Companies Chef de Partie Catering Chicken Farmers of Saskatchewan

DECEMBER 2021/FEBRUARY 2022

Choice Nutrition CIBC City of Saskatoon - Assessment Branch City of Saskatoon - Saskatoon Land CLAC Clip 'N Climb Saskatoon Inc. CoHR Solutions Colliers International Con-Tech General Contractors Ltd. Concentra Bank Concorde Group of Companies Confederation Chiropractic Clinic Cosmopolitan Industries Ltd. Costco Wholesale Inc. Cowan Imaging Group CP Technical Services Ltd. CPA Saskatchewan CRAVINGS maternity-baby-kids Credit Bureau Collections Crosby Hanna & Associates Culligan Custom Labels Inc. Dakota Dunes Resort Dan McEachern CPA Prof. Corp.

Daniels Wingerak Engineering Ltd. DAYCOME Pharmaceuticals Ltd. DCG Philanthropic Services Inc. DDJ Accounting Services Denovo Window & Door Inc. Des Nedhe Development LP Desjardins Financial Security Investments Inc. Díreenís Catering and Kitchen Socials Dr. Christopher J. Strelioff Optometrist Prof. Corp.

Dr. K. Walker Dermatology Dr. Naomi Whelan, ND Dream Development / Homes by Dream Dream Home Appraisal Co. Ltd. Dutch Growers Garden Centre Ltd. Dylan Pearson EcoStrategies Consulting End of the Roll Ens Auto ERCO Worldwide Evident - Corporate Investigations & Security Consulting EY Farms and Families of North America Inc. FASD Network of SK Filosophi Wise Cuisine Fire Sand Glass Ltd. Firebird Business Consulting Ltd. First Nations Bank of Canada Food Centre Full Line Ag Ltd.

8 BUSINESSVOICE SASKATOON SPRING / 2022

Full Throttle Sports & Leisure Inc. furnaceguys Home Heating & Cooling Inc. GFG Resources Inc. Glenwood Auto Service Global Infobrokers Inc. Graham Construction and Engineering Great Western Brewing Company Limited Greenline Electric Inc. GreenSTEM Technology Corp.

Handy Special Events Harden & Huyse Chocolates Haven Family Connections Incorporated Henry Downing Architects High Arc Electrical Horizon HSBC Bank Canada Hudson Energy Hues Art Supplies Hughes Recruitment Inc. Humboldt Electric Ltd. Hundseth Line Construction Corp.

ICR Commercial Real Estate Inclusion Saskatchewan InfraReady Products Ltd. Inland Audio Visual Inland Concrete and Aggregates Innovation Place It's a Dog's Life Pet Grooming Inc. J & T Income Tax Service Inc. J-S Gauthier Creative Services Inc. Jazz Custom Cabinets Ltd. JDS Building Supply Ltd. Jet Electric 2014 Ltd. K. Sutherland Architect Ltd. KatrinaGerman.com Kaylee Smisko Makeup Artistry KeyLeaf Kinakin Entertainment Konica Minolta Business Solutions (Canada) LTD. KPMG MSLP Lafarge Canada Inc. Lawson Heights Mall LB Distillers Inc. Legacy Developments Inc. Lewis M. Carter Manufacturing (Canada) Ltd. Lift Accounting Listowel Trophies Ltd. Loraas Disposal North Ltd. LSM Commodities Luna Metal Works Ltd. macbeeners business goods MacDermid Lamarsh

NEWSMAKERS

MEMBER RENEWALS Market Mall Auto Service Maximum Poly Inc. Maximum Training Mayfair Diagnostics McCabe Insurance McKercher LLP MCP Talent Entertainment & Speakers Bureau Meewasin Valley Authority Metis Nation - Saskatchewan Secretariat Inc. Mid-West Railcar Services (2001) Ltd. Midwest Laser Centre MLCN Investment Management Corp.

MLT Aikins LLP MNP LLP NexGen Energy Ltd. Nomad Mechanical Inc. Nordic Industries (1979) Ltd. North 49 Physical Therapy Prof. Corp.

NSBA Nu Vu Auto Glass & Repair Nutrien Osteo YXE Paramount Day Spa & Salon Park Funeral Chapel Pawlovich Chiropractic Payworks Pelican Media Percy H. Davis Ltd. Persephone Theatre PIC Investment Group Inc. Pillar Properties Corp.

Polar Refrigeration Service Ltd. Powerhouse Endeavours Group Prairie Crane Inc. Prairie Harm Reduction Prairie Pulse Inc. Prairie Roots Dental Studio Prairie Wild Consulting Co. Prairies Economic Development Canada PricewaterhouseCoopers LLP Pritchard & Associates Prosper Financial Pure Zen Cleaning Solutions PWM Private Wealth Counsel PWP Holdings Inc. Quadrant Newmedia Corp.

Quality Sheet Metal Inc. R.M. of Corman Park Rawlco Radio READ Saskatoon Realty Executives Saskatoon Remai Construction Group Inc. Remai Modern Riide Taxi Rob Friesen Real Estate P.C. Inc. Rock Creek Woodsmoke Grill + Bar

DECEMBER 2021/FEBRUARY 2022

Rosler Construction Ryan Miller Salon Vibe SARC Sask Pork Saskatchewan Abilities Council Saskatchewan Association of Immigrant Settlement and Integration Agencies Saskatchewan Blue Cross Saskatchewan Construction Association Saskatchewan Health Authority Saskatchewan Indian Equity Foundation Inc. Saskatchewan Indian Institute of Technologies Saskatchewan Institute of Agrologists Saskatchewan Jazz Festival Inc. Saskatchewan REALTORS® Association Saskatchewan Workers' Compensation Board Saskatoon Agri-Auto Parts Inc. Saskatoon Airport Authority Saskatoon Auto Connection Inc. Saskatoon Business College Saskatoon Co-operative Association Limited Saskatoon Construction Association Saskatoon Dermatology Centre Saskatoon Downtown Youth Centre Saskatoon Funeral Home Co. - Prairie View Crematorium Saskatoon Housing Initiatives Partnership Saskatoon Industry Education Council Saskatoon Metal Mfg. Saskatoon Opera Saskatoon Prairieland Park Corporation Saskatoon Public Schools Saskatoon Symphony Orchestra Saskatoon Transportation Link Saskatoon Women's Network Saskatoon Zoo Society SaskMade Marketplace SaskPower SaskTel Secrets Hair & Esthetics Studio Service Canada Seventy Seven Signs Ltd. Shiron Holdings Smokes Poutinerie Special Olympics Saskatchewan Saskatoon SREDA Inc. St. Paul's Hospital Star Egg Company Steel-Craft Door Sales Sunnydale Foods Inc. Sunnyville Farms Ltd. Super 8 Motel

Susan Walker Realty PC Sutherland Beer & Wine Store Sutherland Business Improvement District Sutton Benefits & Pension TAM International Inc. TCU Place TD Commercial Banking Terminal Systems International Text2Car The Bridge on 20th Fellowship Centre Inc. The Centre The James Hotel The Lemon Tree Salon & Studio Ltd. The Mosaic Company The Optimist Club of Saskatoon Inc. The Saskatoon Club The Willows Golf & Country Club Three Farmers Thurber Engineering Ltd. Thurston Engineering Services Tourism Saskatoon Trades Labour Corporation Triovest Realty Advisors Inc. (River Centre) Triovest Realty Advisors Inc. (River Landing) Tucker Cleaning Inc. Tuff Turf Growers Ltd. Twisted Goods Inc. Tyson Pederson Consulting Ltd. Unaffiliated Hot Tub Home Care Uniglobe Carefree Travel Group United Way of Saskatoon and Area Varial Technologies, Inc. Veeman Law Verb Media - Parity Publishing Inc. Vern's Place Husky Victory Majors Investments Corporation ViviGro Sustainable Solutions Ltd. Voce Developments Corporation Warm 'n' Cozy Care Inc. WEED MAN Welldone Mechanical Services Inc. Westcrest Embroidery Corp.

Western Information Management Inc. Western Premium Property Management Inc. Westwood Funeral Chapel Wine 4 You WMB Management Ltd. Woodstyles Woodworking Co. Ltd. Worry Free Bookkeeping Inc. Yield10 Bioscience YMCA of Saskatoon YWCA Saskatoon Zed Engineering Inc.

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SPRING / 2022 9

PRO MOTIONAL FEATURE

Search marketing is an essential tool for your marketing plan

by Jeff Allers, Directwest Digital Strategist

Marketing is ever-evolving and it takes a strategic approach to get it right. With all the advertising options available, it can be hard for a business to know what to use, how to effectively use them and then ultimately how to measure the success of each tactic.

These days, digital marketing is top-of-mind for organizations of all sizes. It offers a lot of value and plenty of options to find your prospects and convert them. Search marketing is one of the many digital marketing tools out there that can be an essential part of your overall promotional plan. Let’s take a look at what search marketing can do for you.

What is search marketing Search marketing is an online marketing strategy that increases the visibility of your business’s website, social media platforms or presence on search engines through both paid and unpaid tactics.

One of the most common examples of search marketing is Google search ads. Google allows you the opportunity to appear on the search results pages when people are conducting searches related to your organization or the products and services that you offer.

You research the types of search terms you

"These days, digital marketing is top-of-mind for organizations of all sizes. It offers a lot of value and plenty of options to f ind your prospects and convert them."

10 BUSINESSVOICE SASKATOON SPRING / 2022

would like to appear for, define your target audience and campaign details and Google does the rest. You then pay for every click that a potential customer makes on your ad.

Display or banner ads are another example.

Through various ad networks or with a direct buy, you can place your ad on websites and/or apps where your target audience is. Similar to search ads, you pay for every click on your ad but also whenever the ads are seen.

How to integrate search marketing into your plan Before you create your ads and decide where to place them, you need to know what your objectives are.

Whatever your goals are, define them and your target audience. In order for an ad to work, it needs to be seen by the right people

PROMOTIONAL FEATURE at the right time. Otherwise, you’re spending money that won’t provide results.

Search marketing can also help to increase the effectiveness of other advertising when done in conjunction. If you’re running a billboard campaign to promote your brand, product or service for example, you can augment it with search marketing to catch your target both online and offline.

The benefits to your business The benefits to your organization can be significant. The time to market in search marketing is minimal, meaning you can create a campaign that can be deployed quickly. Plus, search marketing places your product or service when people are looking for it. Google search ads are placed when people are actively searching for what you have to offer. The COVID pandemic has significantly impacted online behaviours but now more so than ever, people use the internet to make buying decisions and search

While Directwest often sees greater returns, Google reports that on average Google Ads have a ROI of 100%, generating $2 revenue for every $1 a business spends.

"Directwest is home to a team that can help you add search marketing to your marketing plan and ensure you’re getting the full value it can offer. From helping you set objectives and designing creative, to deploying campaigns and evaluating the results, we can get your message to your market." marketing places your business right where they are with the information they want.

Search marketing is also incredibly flexible.

You can start and stop campaigns, try new creative, and test ideas easily. The targeting options are tremendous, ensuring you’re reaching your target prospects where they are and not showing your ad to people that aren’t interested.

Finally, search marketing is measurable. You can see your success in real time by tracking your clicks and conversions. Search marketing is designed to create conversions—the action you want your website visitors to take, such as calling, signing up, or buying. You can make changes as you need, or increase your presence as needed. You can see your return on investment almost immediately.

How we can help While search marketing is an essential part of today’s marketing plans, it’s also one that needs professional guidance to maximize its effectiveness and value. It can change

quickly, so working with an experienced search marketing expert will make your marketing dollars go further.

Directwest is home to a team that can help you add search marketing to your marketing plan and ensure you’re getting the full value it can offer. From helping you set objectives and designing creative, to deploying campaigns and evaluating the results, we can get your message to your market.

Add search marketing today Search marketing is a crucial part of today’s marketing plans. If you’re not using search marketing, your competitors likely are.

Directwest has the experts and advice to get you started, and can guide you through every step of the process. The process to get started is simple. We’re a phone call or email away from getting you started in search marketing or improving your search marketing results.

Learn more at www.directwest.com.

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SPRING / 2022 11

NEWSMAKERS

MEMBERS IN THE NEWS

AgriBiz Communications Corp.

Adele Buettner, founder, and owner of AgriBiz Communications Corp. is celebrating 29 years in business. During that time, she has been a mentor, an avid community volunteer and an ag-vocate. Over nearly three decades as a business owner, Adele has experienced a wave of opportunities and obstacles.

Top 5 lessons learned: 1. Work on the business, rather than in the business.

2. Connect with trusted and successful business advisors/mentors/leaders.

3. Embrace failure and learn from it.

4. Look for opportunities and find out how to make them work.

5. Build a great team.

Anthonys Fashion

Anthonys Fashion is a locally owned and operated clothing boutique that offers both contemporary men’s and women’s collections unique to the city in an environment you won’t find anywhere else. While we have had to adapt our offerings and schedules due to Covid-19 restrictions our professional consultants

Adele also suggests you need to trust yourself, keep learning, have fun, and ensure you follow your passion. She agrees wholeheartedly with Confucius who said, “Choose a job you love, and you will never have to work a day of your life.” www.agribiz.ca - www.agribizcoaching.ca 12 BUSINESSVOICE SASKATOON SPRING / 2022

continue to provide the information you need to make the right fashion choices. From casual to formalwear rentals to Legal attire , we offer quality garments with amazing value. Find your style @ Anthonys Fashion.

Downtown Saskatoon. 306.665.0181 www.anthonysfashion.ca

ASL Paving Ltd.

ASL Paving Ltd. was founded in 1950 to service the urban paving markets in Saskatchewan. In addition to its extensive fleet of equipment, ASL operates asphalt production plants and equipment repair shops in Saskatoon, Regina, and Lloydminster, as well as portable plants to support projects outside of these centres.

The company was able to successfully navigate the COVID-19 Pandemic by implementing health and safety standards for its employee and worksites. In 2022, the company will celebrate 72 years of business. www.aslpaving.ca

NEWSMAKERS

MEMBERS IN THE NEWS

GMG Jewellers Store

In October 1984, GMG Jewellers opened its doors for the first time. Since then, we've been in the business of adding some light, joy, and brilliance to the people of our region. We're eminently proud to be a part of our community, and whether you visit our showroom looking for bridal jewellery, fashion jewellery, or exceptional services, we're confident that you'll always leave our showroom satisfied with what you find.

Here at GMG Jewellers, we ensure that every collection we showcase is the finest work of luxury designers, making it some of the most top-shelf jewellery in the country.

But what sets GMG Jewellers apart is that we strive to maintain a permanent relationship with our customers over years. More than jewellery, we provide the services that our

Home Instead

COVID-19 has compelled many families to make changes so their aging loved ones can remain in their homes as long as possible.

Some questions to be considered: • Have Power of Attorney, Advanced Care Directives, and Wills been updated recently?

• Do I know what goals my parents have for where and how they want to be supported with aging conditions?

customers require to keep their treasures shining for generations. We employ the services of 3 master goldsmiths in-house.

Their shared 60 years of experience means that your pieces will be treated with the respect and care they deserve. We can perform any repair you might need, ranging from pearl restringing to resizing. Plus, if you have a passion for custom jewellery design, our team of experts can make your dreams a reality. If you're hoping to have that family heirloom restored to its original glory, we can do that. Alternatively, if your heart is set on a custom design, our goldsmiths can craft a piece of bridal or fashion jewellery that translates your dream ring into a reality.

Here at GMG Jewellers, our success is measured by your satisfaction! www.gmgjewellers.com

* Have family members discussed our parents’ aging care needs?

• Are there enough family caregivers involved or is it time to hire a professional company for additional support?

As you start this discussion or revisit these topics, we are here to help. 306-931-4663. www.Homeinstead.CA/Saskatoon-SK

Saskatchewan Polytechnic Surge Mirco-credentials

Even before COVID-19, the need for workers to upskill and reskill was becoming more apparent. The pandemic, however, accelerated the shift. To ensure Canada continues to have workers with the skills business and industry need, Saskatchewan Polytechnic launched Surge Micro-credentials.

These new credentials represent a flexible and cost-effective strategy to advance professional skills. Micro-credentials are a purpose-ready solution for adult upskilling and re-training.

Saskatchewan Polytechnic worked with leading industry partners to develop Surge micro-credentials to give learners the skills they need to fast-track their careers, and employers the skilled workforce to power their industries and Saskatchewan’s economy.

Surge micro-credentials are short, focused courses that accelerate learners’ skills in specific areas. Learn more at: www.surgemicrocredentials.com.

SUBMIT YOUR STORIES TO: bv@saskatoonchamber.com

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NEWSMAKERS

MEMBERS IN THE NEWS

The Saskatchewan Food Industry Development Centre

The Saskatoon Club

Located in the heart of Saskatoon’s iconic downtown, The Saskatoon Club has been home to the city’s business and community leaders for more than a century. The Club was founded in 1907 and has been comprised of Saskatoon’s employers, influencers, neighbours, and friends.

The Saskatoon Club takes pride in ensuring that the details of each meeting and event are up to the utmost standard so members may host their clients, colleagues and guests with ease and refinement. Whether it is an early breakfast to discuss sales strategy, a

full-day leadership retreat or a pitch to a major client, the Club’s environment allows members to meet without distraction. The Saskatoon Club is equipped with nine private meeting rooms, an award-winning culinary team, fully equipped gym, squash court and steam shower.

The Saskatoon Club is truly the destination of choice for all things private and professional within the city of Saskatoon. We are very excited to host you at your next visit. www.saskatoonclub.com

The Saskatchewan Food Industry Development Centre (Food Centre) has appointed Dr. Mehmet Tulbek as the Food Centre’s new president. Dr. Tulbek brings over 20 years of agricultural business and leadership experience to the Food Centre. His expertise in global research and development, business development and international technical education in pulses, cereals, oilseeds, and plant-based foods will assist the Food Centre to excel into the future.

Prior to joining the Food Centre, Dr. Tulbek worked at AGT Food and Ingredients, one of the largest suppliers of value-added pulses, staple foods, and food ingredients as their director of research and development.

Mehmet is taking over from Dan Prefontaine, who has served as president since 2000. www.foodcentre.sk.ca

Free Conexus business accelerator webinars!

Click here to register for upcoming webinars and to view past content.

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NEWSMAKERS

MEMBERS IN THE NEWS

Construction Completed On Gender-Neutral Washroom At The WDM Saskatoon

The WDM Saskatoon recently added a gender-neutral washroom to their facility.

With funding from the federal and provincial governments, through the COVID-19 Resilience Stream and the City of Saskatoon through its Cultural Capital Grant Program, the WDM was able to create a safe space for people of all abilities and diversities. In addition to the new gender-neutral washroom, upgrades are also underway in the WDM Saskatoon’s two public washrooms.

For trans and gender-nonconforming individuals, using gendered washrooms can often be a source of anxiety and stress.

Gender-neutral washrooms allow the WDM to offer safe, on-site programming for the 2SLGBTQ+ community. Wheelchair accessible washrooms also increases the comfort of visitors with special needs. Having barrier-free washrooms is important to the WDM’s vision: A Saskatchewan where everyone belongs and histories matter.

The gender-neutral washroom is located on the main floor across from the Boomtown Café.

"We are very pleased to now have a genderneutral accessible washroom on the main floor of the WDM. This project would not have been possible without the support from the Government of Canada, the Government of Saskatchewan, and City of Saskatoon and we are grateful for their support".

- Joan Kanigan, WDM CEO The WDM Board of Directors, Management and staff thanks the Government of Canada, Government of Saskatchewan and City of Saskatoon for generously funding this project.

For more information on the WDM Saskatoon visit: www.wdm.ca/saskatoon

14 Year Saskatchewan Chamber CEO, Steve McLellan Retires Photo www.world-spectator.com

Congratulations

to Steve on his recent retirement!

His dedication and leadership of the Saskatchewan Chamber has led to the betterment of the province’s business community.

By amplifying the voice of the Chamber network Steve helped connect businesses from every corner of Saskatchewan.

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NEWSMAKERS

Remembering one of Regina’s Biggest Business Advocates Saskatchewan’s Chamber network, and business community, lost a fierce advocate this February with the passing of the Regina and District Chamber of Commerce CEO, John Hopkins. His passion and dedication for the advancement of the Regina business community and province were unparalleled.

Born in Toronto, Hopkins originally moved to Regina in 1981. He found his calling when he started working for Regina Downtown, eventually becoming the executive director. He then moved into the role of CEO with the Regina District Chamber of Commerce a position that he held for over 20 years.

John was dedicated to Regina’s economic and overall growth balancing both the needs of business with that of the overall community which led to him be named 2019 CTV Regina Citizen of the Year.

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John Hopkins Photo / Facebook

Long-time CEO John Hopkins

His reach in the community far exceeded his work at the Chamber, spending countless hours volunteering for local boards and committees.

John will be missed by all of his Chamber colleagues as well as those who have benefited by his work.

CELEBRATING BUSINESS

MILESTONE BIRTHDAYS in our Business Community

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Images courtesy of Tamara Michelle

PRO MOTIONAL FEATURE

From relatively humble beginnings in 1976, Realty Executives Saskatoon has grown both in size, and in influence. 2019 saw the culmination of that influence as Realty Executives Saskatoon earned top spot in market share for the city of Saskatoon for the first time in the brokerage’s 43 year history, according to SRA information.

It’s a feat that the team at Realty Executives has twice more repeated, as 2021 saw Realty Executives Saskatoon at number one in market share for the third year in a row.

Team dynamics are nothing new to Wayne Zuk, Broker/Owner of Realty Executives Saskatoon since 1996. A former right winger for the WHA’s Edmonton Oilers, Wayne serves as captain to the team at Realty Executives Saskatoon and is the first to give his fellow teammates the credit for the marketplace success they enjoy. Wayne Zuk is a firm believer that getting the right people in place, and giving them the freedom and support to flourish leads to achievement impossible as mere individuals.

MEET THE EXECUTIVE TEAM At Realty Executives Saskatoon, the process begins at first contact, with Receptionist Sue Green. In addition to being the face (and telephone voice!) of the company, Sue is responsible for the entry of new listings into Realty Executives’ now paperless system. Sue is best known for her cheerful smile, and warm demeanor.

A former Realty Executives REALTOR® herself, Renée Prpick White now serves as the Conveyance Assistant responsible for the administration of New Sales, putting her recent experience in the real estate industry to great use.

The agents of Realty Executives know they can rely on Renée for the first review of a sale file and the safe deposit of funds, in any form, in this increasingly digital marketplace.

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A longtime licensed Real Estate Assistant, Tamara Armstrong lends her years of experience to the company as Realty Executives’ Conveyance Assistant. Also a gifted freelance photographer, Tamara’s sharp eye ensures sale documents are reviewed and directed on to the client’s legal team.

One of the greatest advantages Realty Executives Saskatoon offers to its agents are innovative staff positions completely unique to the real estate industry. That’s the role Tracy Guenther fills at Realty Executives, serving as their very first Director of REALTOR® Services. Tracy brings her years of industry experience to the task of acting as a liaison to agents needing assistance with technical aspects of the job, and making sure each agent is aware of the resources available to them from the new paperless solution to their contact relationship management platform.

Longtime staffer Joel Chouinard reliably serves as Realty Executives Saskatoon’s Director of Corporate Development. As new agents join Realty Executives (both completely new to the industry, as well as experienced agents), it is Joel who outfits them with informational tech support, and introduces them to an array of industry tools and programs at their disposal. Joel’s skill set also includes servicing Realty Executives Franchise throughout the province. A Jack of All Trades within Realty Executives, Joel is frequently an agent’s first call; his wide base of knowledge often ensures he's their last call, too.

PROMOTIONAL FEATURE Realty Executives enjoys another strategic advantage in having a dedicated Director of Marketing in-house for the creation of any advertising, print and digital imaging needs.

CBC Future 40 Award winning designer Don Sparrow is entering his tenth year of serving in this capacity, carefully overseeing and directing the company’s market trajectory from third place in market share when he was hired, to being number one in the city the past three years.

To maintain the high standard of service to the clients and agents of Realty Executives, Chelsea Baniulis serves our company in the newly created position of Director of Administration. This role is tailor-made for Chelsea, who has previously served in an administration role within the company for over seven years. Chelsea’s responsibilities include daily payroll, accounts payable and financial management. Her extensive education, as well as her previous experience gives her a deep understanding of a continually evolving industry, and the unique corporate culture Realty Executives has come to embody.

Keeping their eyes fixed on the future has also led to the well-deserved promotion of Terry Butler to the position of Vice President of Operations.

Terry has served the public as a REALTOR® for fifteen years, and Realty Executives Saskatoon as Sales Manager since 2015. He has overseen Realty Executives Saskatoon’s emergence as the preeminent real estate brokerage, and his keen ability to analyze and interpret market statistics will ensure Realty Executives maintains their number one status for years to come. Terry keeps the agents of Realty Executives up to date with shifting needs in the marketplace, giving each agent sage advice and counsel.

While his generous, team-first personality causes him to eschew the spotlight, there can be no question that non-competing Broker/ Owner Wayne Zuk has directly contributed to the success his company has achieved over the years. Through his hands-on mentoring and business coaching, agents and clients alike come to Realty Executives to experience the wealth of knowledge accrued over many years. In an industry that, like hockey, can be known for sharp elbows, Wayne’s company has been held to his exacting personal standard of integrity and business ethics. Wayne’s efforts in the area of ongoing training has been nothing short of visionary.

Wayne is an active, in-house broker, available to both new and existing REALTORS® for education, training and coaching. It’s precisely this approach that earned him the unique honour of being the very first broker in the history of Realty Executives International to receive the Legacy Award.

The team Wayne has assembled do their very best, which allows the all-star lineup of agents at Realty Executives Saskatoon to do what they do best—namely serving their clients with the very highest level of personal and professional service. The agents who choose to be a part of the Realty Executives team have consistently led the industry in production, embodying the very peak of what the Saskatoon real estate market can achieve. With this combination of management, staff and dedicated agents, Realty Executives will continue guiding clients home for years to come.

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COVE R STORY

Canpotex Celebrates 50 Years of Growth and Reliable Potash Supply

By Véronique Loewen

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Image courtesy of Canpotex BUSINESSVOICE SASKATOON

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COVE R STORY

If you haven’t really heard of Canpotex before, it’s because it has been one of Saskatchewan’s hidden gems. Yet, it is one of the world’s largest suppliers of potash and a well-known business in many markets around the world. When 12 potash producers operating in Saskatchewan, including Nutrien’s and Mosaic’s predecessor companies, formed the corporation in 1972, its mission was simple – to market and deliver Saskatchewan-mined potash overseas and help the world grow the food its growing population needed.

Today, fifty years later, that mission hasn’t changed; Canpotex continues to responsibly promote and distribute Saskatchewan potash to growing overseas markets on behalf of its shareholders, Mosaic and Nutrien.

Canpotex first established its headquarters in Toronto. However, in 1985, the company relocated its global headquarters to Saskatoon to be closer to its shareholders’ operations, and to bring the full benefits of the company’s growth to Saskatchewan. “Bringing the bulk of Canpotex’s jobs and community investment back to Saskatchewan made sense. The potash that helps grow food around the world originates in Saskatchewan so bringing the benefits of potash exports back to the province is only natural,” says Gord McKenzie, Canpotex’s President and CEO.

annually. “Today Canpotex counts 120 employees in Saskatchewan and another 30 employees in its offices in Singapore, Shanghai and Sao Paulo. We do our part to contribute to food security around the world and we offer unique jobs, careers with international reach, to the people of the province,” explains Gord.

To move large quantities of potash overseas reliably and safely, Canpotex has invested over US$1 billion to build what has been recognized as one of the best supply chains in Canada. To facilitate its ocean transport and storage capacity, the company invested early on in its own potash handling port facilities, including Neptune Bulk Terminals at the Port of Vancouver in British Columbia, as well as Portland Bulk Terminals in Portland, Oregon in the USA and more recently operating a terminal in Saint John, New Brunswick.

“With large potash handling and storage capacity on both coasts in North America, we are able to make more deliveries more costeffectively and with increased flexibility. On the rail side, we have a fleet of over 5,000 dedicated railcars. Canpotex designed them in collaboration with National Steel Car of Hamilton, Ontario and we maintain them at our railcar maintenance facility near Lanigan, Saskatchewan. We’ve designed these railcars to preserve the quality of the potash during transport and facilitate loading and unloading and other operational efficiencies at our shareholders’ mines and at port,” explains Gord.

For Gord, who became Canpotex’s President and CEO in 2020 amidst the global COVID-19 pandemic, celebrating the company’s 50th years is not only looking back to its history for lessons learned, but it’s also having his sight well aimed at the future. Gord says, “Our goal is to build on our past and to continue to market and deliver potash efficiently and effectively. Our top foreign markets remain Brazil, China, India, Indonesia and Malaysia, but there are

From the beginning, Canpotex established itself as one of Canada’s earliest and largest exporters to markets such as China, India and Brazil. And to date it remains Saskatchewan’s largest overseas exporter with about 13 million tonnes of potash shipped to over 40 countries each year and totalling approximately US$4 billion

Gord McKenzie, Canpotex’s President and CEO. 22 BUSINESSVOICE SASKATOON SPRING / 2022

“

“

Today Canpotex counts 120 employees in Saskatchewan and another 30 employees in its off ices in Singapore, Shanghai and Sao Paulo. We do our part to contribute to food security around the world and we offer unique jobs, careers with international reach, to the people of the province

COVE R STORY

During the pandemic, the global need for food to sustain a growing population did not stop, and the intricacies of global supply chains became wildly apparent to all. In this context Canpotex continued to be a reliable supplier for its global customers delivering approximately 13 million tonnes in 2020. “Like everyone else, we found ways to do business differently and communicate with our customers virtually.

Clearly our long-standing relationships with many of them helped weather any disruptions,” adds Gord.

Although Canpotex operates in a sometimes-challenging geopolitical context, being a Canadian company is important to Canpotex’s success. Gord remarks, “Our business is incredibly global, but our customers value our Canadian roots. Canpotex has a solid track record of being a reliable supplier of high-quality potash sourced from a stable country where the rule of law matters. Our customers can count on us to operate with integrity wherever we do business.”

Canpotex has been quietly supporting the communities where they conduct business and where their employees live and work.

“

To date, we have invested over US$50 million in farmer education, with a focus on the virtues of balanced fertilization. And we are also supporting the advancement of agricultural innovation and sophistication wherever we can.”

“We’re about to become even more visible to people in downtown Saskatoon. We’ve moved from our long-standing location on 2nd Avenue to a brand-new space in the East Tower at River Landing.

It is important to Canpotex to remain in Saskatoon’s downtown, and reaching this milestone year was the perfect opportunity to create a bright, modern, and highly functional office space. The views of the river valley are truly gorgeous and bound to inspire people working in this environment and showcase the best of Saskatoon to our international visitors. We can’t wait to celebrate our 50th anniversary with our employees, shareholders, customers and many community partners in the months to come,” concludes Gord.

Saskatoon and Saskatchewan are fortunate to have corporations such as Canpotex in their midst. We are proud of Canpotex’s achievements and extend our CONGRATUATIONS for helping raise Saskatoon’s business profile for 50 years! www.canpotex.com

Image courtesy of Canpotex

“We are also committed to supporting our markets’ by contributing to food security. For us that means to continue educating farmers about the benefits of potash to increase yields in markets like Bangladesh, Vietnam, or Mexico. To date, we have invested over US$50 million in farmer education, with a focus on the virtues of balanced fertilization. And we are also supporting the advancement of agricultural innovation and sophistication wherever we can.”

In Saskatchewan, the company focuses its community investment on “Inspiring the Growth of Children” and contributing to child hunger initiatives. They are supporting organizations such as the Jim Pattison Children’s Hospital and its Healthy Mother Healthy Baby program, the Saskatoon Food Bank’s Milk for Children program, the Salvation Army Weekend Investment in Nutrition Program and many others. “Although we have been active in our community over the years, we haven’t been very visible. Aside from seeing our name on rail cars at train crossings, people don’t really know who we are and that we contribute substantially to Saskatchewan and the country’s economy. We’re trying to change that. We want the people of this province to be proud of what Canpotex accomplishes here and around the world.”

“

many more growth markets on the horizon and we aim to grow our global reach. We are committed to do that sustainably by treating people with respect, putting safety and the environment first and conducting ourselves with the utmost integrity wherever we do business.”

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PROFILE

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Staying Power: Committed to Delivering a Vision For Decades

By Véronique Loewen

What do a women’s clothing store, a chemical products plant, a chartered bank and a children’s mentorship non-prof it organization have in common? Staying power.

It takes stamina, grit, determination and the ability to shift, evolve and innovate to deliver on a vision and mission established decades earlier. It means being able to see a need in the market place or a gap in the community and f inding the most eff icient and effective ways to address it. It is exactly what the four organizations featured in the following pages have done.

For many years, they have stayed true to their original vision and adapted to remain relevant. Now they each celebrate milestone years in their respective f ields. Yet, they do not rest on their laurels; they constantly evaluate the demand, societal changes and their ability to continually improve and serve their community. These are their short stories and our opportunity to celebrate their lasting presence in Saskatoon.

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PROFILE

EnviroWay Delivers Environmentally Friendly Products for 35 Years In 1987, just as the world adopts the term “sustainable development”, Bob Behari, who holds a degree in chemistry, emigrated to Canada just 10 years earlier, launched EnviroWay. Bob was environmentally conscious well before it was cool and widely accepted as the right thing to do.

With EnviroWay, Bob intended to help address the harm caused to the environment by traditional chemical cleaning products. Bob and his wife, Sonja, were raising three young boys and he wanted to make sure that the cleaning products they were using were effective and safe for his boys and the environment. “That’s why I developed Red Marvel as a household cleaner; it was the start of the company,” says Bob. Now, Sonja and two of their boys are all involved in the company along with over 350 employees - many of them new immigrants thanks to EnviroWay’s partnership with the Saskatoon Open Door Society. A phenomenal growth with over 300 products exports to more than 20 countries, and Red Marvel is still a best seller! While most soaps are manufactured in the USA, EnviroWay’s cleaners are produced locally and they allow for the refill of the containers returned by customers. To date, EnviroWay has refilled nearly 1 26 BUSINESSVOICE SASKATOON SPRING / 2022

million plastic containers that would normally find their way to the landfills. “We take pride in promoting eco-conscious products.

EnviroWay products tell customers that there’s a better way,” says Bob with a smile.

“We are proud of the role we play in keeping waters clean in communities across the province, and in particular we are very proud of our partnership with Indigenous communities,” explains Bob. One such partnership was born as a result of the Covid-19 pandemic, when Indigenous communities were having a hard time securing personal protective equipment and sanitizing products. EnviroWay partnered with Battleford’s Agency Tribal Chiefs to develop an Indigenous brand of home cleaning products called Nikihk. “Today, Nikihk is on shelves in 37 retail locations throughout Saskatchewan, Alberta and Manitoba, and is well on its way to soon being available nationally. This type of partnership creates exciting economic opportunities for all people in Saskatchewan and addresses the Truth and Reconciliation call to action,” adds Bob. After 35 years, and having created a thriving business, Bob is not ready to slow down yet. “We are building a national refill program – the Soap Exchange - that will dramatically reduce plastic waste.

I developed the concept and tested it years ago, and now its time has come to expand throughout western Canada and beyond,” Bob concludes.

Bob and EnviroWay, thank you for all that you do to reduce chemical harm in our communities’ water streams and CONGRATULATIONS on your 35 years in business! www.enviroway.ca

PROFILE

Focused on Helping Indigenous Communities Thrive for 25 Years What would you do if you lived in a remote community and there was no bank to deposit a cheque?

If it took three weeks for a mailed deposit to reach your bank? If the local grocery store took a hefty cut to cash your cheque?

What would you do if you had an idea to start a business, but none of the major banks would give you a loan because of where you live?

These are some of the situations that the First Nations Bank of Canada (“Bank”) set out to address when it launched 25 years ago.

Fast forward 25 years, and First Nations Bank, headquartered in Saskatoon, now administers over $1.2 billion in assets. The Bank is owned 87% by Indigenous shareholders from three territories and four provinces. It has nine full-service branches, including two in Saskatchewan and one in each of Alberta, Manitoba, Ontario, Quebec, Northwest Territories, Nunavut and the Yukon. The Bank also created nine unprecedented community banking centres - often a kiosk within a general store - to serve the most remote communities.

In 2020 the Bank established a wholly owned trust company, FNB Trust, to serve Indigenous trusts.

With an impressive 70% Indigenous staff, including four of its nine executives, the Bank serves mostly Indigenous individuals, businesses, governments and community organizations. However, Keith Martell,

President & CEO, explains that “We also have many non-Indigenous customers. They choose to bank with us, because they have operations near or within Indigenous communities or they serve Indigenous clients. It’s their way of supporting their Indigenous neighbours and answering the Truth and Reconciliation call to action. But our main focus remains on helping support the economic prosperity of Indigenous communities and people.”

The Bank has kept pace with the changes in banking systems over the years, particularly when it comes to electronic banking services. “In many small rural or remote communities, the Internet connections are extremely slow and online transactions are difficult. We’ve had to find delivery mechanisms that are better adapted. When we invest in new systems, we think of the reality for our customers and we tailor our electronic and in-person services for those markets. That’s something that the major banks don’t often do,” says Keith.

With its 25th anniversary celebration on November 19, 2021, the First Nations Bank reaffirmed its commitment to serving one of the fastest growing segment of the market, which is the Indigenous economy. Keith adds, “When the Indigenous economy grows that’s good for the entire province and country. With us, the profits stay local. We are proud of what we have accomplished in 25 years and we look forward to continue to grow in places where we can employ Indigenous people and serve Indigenous communities such as in British Columbia and Northern Ontario.”

CONGRATULATIONS First Nations Bank of Canada - the only chartered bank headquartered in Saskatchewan – and all the best for the next 25 years! www.fnbc.ca BUSINESSVOICE SASKATOON

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PROFILE

Fifty Years of Youth Mentorship in Saskatoon When in 1972 Big Brothers Saskatoon was established under the umbrella of Big Brothers Canada, there was no indication that in 2005 the organization would amalgamate with Big Sisters to be the Big Brothers Big Sisters organization we know today.

For fifty years, the mandate has been and remains to help build Saskatoon Children’s confidence to achieve more by matching them with positive adult mentors. “In the early years, our organization was focused on serving youth from single parent homes, but over time our mission has shifted to serve youth facing adversities, regardless of the family dynamic,” explains Kim Megyesi, Executive Director.

The relationship between youth and mentor helps the youth in areas such as mental wellness, social emotional competence, educational engagement and employment readiness. When adults mentor youth, they help position them to reach their full potential, regardless of the adversities they may be facing. A social return on investment study identified that for every dollar spent on a mentorship relationship, $23 is returned to society by a thriving youth. According to the Centre on the Developing Child at Harvard University, “children 28 BUSINESSVOICE SASKATOON SPRING / 2022

who do well despite serious hardship have had at least one stable and committed relationship with a supportive adult”. In the past 50 years, we are proud to have been able to match thousands of youth with caring supportive adults, who have mentored them in ways that have changed the trajectory of their life,” says Kim. Big Brothers Big Sisters relies on many partnerships, such as with Indigenous communities, mental health services providers, schools and many others within the community to ensure that they can be responsive to the needs and adversities that many youth are facing.

Their latest program, Big Steps, builds on their relationship with the Ministry of Social Services to focus on transitioning youth living in care to living on their own through the power of mentorship. They are actively recruiting adult mentors who have interest, expertise, or similar lived experience to serve these youth.

Kim concludes by reminding everyone that, “relationships are critical factors to building healthy communities. As adults we have an opportunity and responsibility to mentor our young people and equip them to mentor the next generation. The community of Saskatoon will thrive as a result. Through the pandemic we learned the value of human connection. As we reopen, let’s not forget this important lesson. I challenge everyone to take the time to give the gift of human connection.”

A huge thank you to Big Brothers Big Sisters for the support they provide to Saskatoon’s youth and congratulations for 50 years of service to the community. www.saskatoon.bigbrothersbigsisters.ca

PROFILE

Klassique Designs, Bringing Fashion to Saskatoon for 40 Years Kajoo Kamal has always been fascinated by fashion, but her interests didn’t match her education. Imagine her parents’ surprise when with a degree in arts and science with a major in clinical psychology in hand, she decided to start a clothing store!

While planning her new venture, Kajoo was juggling her master’s degree studies and working at a men’s clothing store, but that did not stop her. She soon opened her first location in the now defunct Midtown Village just behind the current Midtown Plaza, and the rest is history.

The collections available at Klassique Designs reflect the trends. Today that means textured fabrics that are comfortable, versatile and easy to travel with. Although black, white and ivory remain underpinnings, there are many more unique and vibrant colours to chose from. “The amazing thing about this business is that I’ve had some suppliers for forty years and of course some are long gone. But I’ve been able to stay true to my vision - bringing quality and stylish clothing to my clients, while offering special occasion apparel, classic business wear, sassy and funky outfits, and more,” says Kajoo.

For this downtown business owner, the real appeal over the years has been to learn to know her clients. Kajoo describes, “I’ve developed many long-lasting friendships; in essence I’ve created a “Klassique

family.” My pleasure is to help women match their clothes to their personality and understand that their attire is an extension of who they are. It's rewarding when I can help a woman discover her personal style to fit her lifestyle and ensure that she is comfortable in her clothes.”

At the start of the COVID-19 pandemic and with the exponential rise of online shopping, Kajoo wondered if she would get to celebrate her forty years in business this year. However, although sales slowed down, her many long-time customers continued to shop and many young graduates eager to support local stores, came to purchase their dress. Klassique’s front window, which changes constantly, remains a sure way to see the latest fashion in person. “After the last two years, people crave human connections. They crave trying clothes on and touching them. They are sick of having to return things that don’t fit. So, business is picking up again,” says Kajoo.

Over the years, Klassique has served many celebrities, politicians of all stripes, large corporations’ executives, but you most certainly didn’t hear that from Kajoo. She prides herself on being discreet.

Kajoo states that “when celebrities come to town for their shows and take the time to stroll down to the store to purchase something for themselves or their wives, they don’t want me advertising that; we share a private moment, a special moment, and I respect that.

The same goes for all my clients. If you see my clients on my social media platforms, it’s because they agreed first to allow me to share their fashionable and Klassique style.”

Thank you Klassique for beautifully dressing women from Saskatoon and far beyond, and CONGRATULATIONS on your 40 years! www.klassique-designs.myshopify.com

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CAMPAIGN

There’s never been a better time to live Totally Locally!

Great food, unforgettable experiences, ready-now products, high quality servicesour city is home to great locally owned and operated businesses who are ready to serve you, create jobs and build a better-quality life for us all.

On November 15th we launched the Totally Locally Market hub, an initiative of the Greater Saskatoon Chamber of Commerce in partnership with Western Economic Diversification and Saskatoon’s business improvement districts. The Hub features locally owned and operated businesses that

contribute jobs, incomes and community sponsorships to help Saskatoon thrive. Every day, these businesses provide goods and services made right here, served up with a smile and “thank you” every time.

Many also contribute to the vibrancy, safety and beauty of Saskatoon’s downtown and retail districts in heritage neighbourhoods.

Because they open their doors, and welcome visitors from around the corner and around the world, they generate revenue to beautify our streets, improve accessibility and create a safer environment for everyone.

Every time you choose to shop, support and enjoy local, your dollars grow Saskatoon’s

economy. The Hub is all about connecting you with local businesses that are eager to serve you.

Rediscover Saskatoon’s locally owned and operated businesses, visit www.totallylocally.ca Interested in joining the 110 local businesses featured on the Totally Locally Market Hub? We have a spot for you!

Contact Treena Skaalid, Outreach & Events Manager at events@saskatoonchamber.com Feel good. Make it count. Live Totally Locally today.

Here’s what Totally Locally businesses are saying about the YXE Market Hub… Supporting local is the essence of our business, so it was an easy decision for us!

It's a platform that fits with our mission and values and we are honoured to be part of such a great community.

Why you decided to participate to have your business featured on the website?

We saw this as an excellent opportunity to be part of a community and to discover other local businesses within our city.

What do you think of the Totally Locally website?

We love it! I love how user-friendly it is! Whatever you're looking for, just type it in the search bar and instantly you have a list of amazing local businesses to serve you. It's also a great way to discover new businesses and ideas that you didn't know existed within Saskatoon!

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Why a business should be on the Totally Locally Market Hub? Businesses should take the opportunity to be part of the Totally Locally Market Hub as it works to promote local businesses within our community. It serves as a resource for those looking to support local, making it easy to find businesses in a quick and effective way. Whether you're searching for products and services or looking to connect with other local businesses, it's a wonderful resource and a quick way for those to find your products and services.

VOTE for your

SASKATOON CHAMBER OF COMMERCE

BOARD OF DIRECTORS

APRIL 28 Ballots emailed to the membership MAY 12 Voting closes at noon MAY 26 The new Board will take effect at the Annual General Meeting

2022-2023

BOARD CANDIDATES Kamanashis Deb Realtor

®

Royal Lepage Varsity

Chamber Involvement: Currently, I serve as a member of the Advocacy Committee.

Current and previous roles on other boards of directors: Currently, I serve the City of Saskatoon's Municipal Heritage Advisory committee as a Board member, Director of the Canada - Bangladesh Chamber of Commerce, and as an Executive member of the Hampton Village Community Association. Pre-COVID-19, I was the Pavilion Manager for the Bangladesh Community during Saskatoon’s Folkfest in both 2018 and 2019. I also served on the executive of the Bangladesh Community Association of Saskatchewan between 2011 - 2019, including as President for 2018 and 2019.

In this role, I built bridges with various groups, including Indigenous communities, African, Philippine, Indian, Pakistani, Middle Eastern and European associations. Before moving to Canada, I served on the Board of Human Rights in Bangladesh as Division Secretary in the early 2000s.

What specific strengths and sector knowledge can you contribute as a board director: As one of Saskatchewan’s leading Realtors, I am known as a friendly and frank problem-solver, a tireless champion of Saskatoon and dedicated team player. My network is strong across the city, province, and country as well as around the world. Mostly importantly, I work with Saskatoon families every day and understand the real value of both their time and their money.

My Favourite Thing About Saskatoon is: As I arrived in Saskatoon in 2008, I sensed the entrepreneurial spirit of Saskatchewan’s largest city. This spirit continues to define Saskatoon as does the potential of our downtown, the picturesque Meewasin Valley and the mighty South Saskatchewan River. The University of Saskatchewan - with its globally recognized centres of innovation, like VIDOInterVac and Canadian Light Source synchrotron, both helping fight coronavirus - is a fundamental pillar of our city and province. But most importantly, this is the best city in Canada to live, work and raise a family.

Why the Chamber Board? I am asking to serve on the Chamber Board for three reasons. First, I would like the privilege of helping the Chamber be a stronger, vital bridge between our business community and various newcomer groups. Second, as a leading Realtor in Saskatchewan, I want to be a strong, consistent voice for business and growth in Saskatoon; now more than ever, we must stand up for lower business taxes and greater respect for small business owners. Finally, I want to help grow Saskatoon and ensure that the voice of industry and commerce is respected and understood in civic decisions and deliberations.

Ray Bourner General Manager Riide Holdings Inc. Chamber Involvement: I am currently on the Entertainment District Task Force.

Current and previous roles on other boards of directors: NEAJBHL Hockey – President.

What specific strengths and sector knowledge can you contribute as a board director: Strong operations management background.

My Favourite Thing About Saskatoon is: No matter what I’ve done or where I’ve worked, Saskatoon has always been home.

Why the Chamber Board? I strive to make my workplace better each day than it was the day before.

The chamber does as well. Joining forces to make our city better, I can’t wait to get started.

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2022-2023 BOARD Joseph Gill Partner and Startup/Technology Lawyer McKercher LLP

Heather Ryan Vice-President Supply Chain

Federated Co-operatives Limited (FCL)

Chamber Involvement: I currently serve on the Chamber Board and as the Board’s Corporate Secretary. I also serve on the Chamber’s Finance and Governance Committees.

What specific strengths and sector knowledge can you contribute as a board director: Legal and business background; strong knowledge and understanding of the technology, innovation, and scientific sectors in Saskatchewan.

My Favourite Thing About Saskatoon is: Great city that punches far above its’ weight in quality of life, business opportunities, social experiences, and food.

Saskatoon is also a wonderful city for collaborations among concerned industry groups, community stakeholder groups, and the public at large.

Why the Chamber Board? I believe we are at an important point in our history as we look to attract global talent, drive growth towards a thriving city, and support all our citizens. The Chamber gives me a chance to give back to this City and its’ community members and play a small part in shaping policy that will best position Saskatoon for continued success.

Louis Aussant Architect | Principal | CEO aodbt architecture + interior design

Chamber Involvement: I am currently on the Entertainment District Task Force.

Current and previous roles on other boards of directors: Member-at-Large – City Park Community Association; past Member-at-Large – Stonebridge Community Association; past Board Member of the Subdivision and Development Appeal Board – City of Calgary; President of the Cowan Water Sports Club What specific strengths and sector knowledge can you contribute as a board director: Good understanding of building & development processes throughout the prairie provinces; good sense of current building industry trends and sustainability; good infill development knowledge; good business sense and proven leadership My Favourite Thing About Saskatoon is: Saskatoon has it all (more than just one thing)! Raising a family in Saskatoon is much more fulfilling than our experience had been in Calgary. Both our daughters were born in Calgary (2001 & 2004).

Very shortly after moving back to Saskatoon in 2010, we realized how accepting the community of Saskatoon was. What isn’t there to like? The friendly people – the easy access – the river – the festivals – the business community. My wife and I have found the people to be more genuine in SK. Saskatoon truly feels like ‘home’. Furthermore, our two daughters have been drawn to USask!

Why the Chamber Board? Saskatoon is great. There are many areas, from a business perspective and from a broader community, which can be improved upon. Doing business in Saskatoon has not gotten easier in the short 12 years since I have been back. Having worked in many other jurisdictions has allowed me to see and experience things differently (more objectively). I am excited to continue contributing to the advocacy aspects of local businesses through participating within the Chamber.

32 BUSINESSVOICE SASKATOON SPRING / 2022

Current and previous roles on other boards of directors: Current Chair of the Saskatoon City Hospital Foundation Board; Director on the Co-operative Superannuation Society (SCC) Board, and past board member of both the Agriculture Council of Saskatchewan, and FoodTech Canada.

What specif ic strengths and sector knowledge can you contribute as a board director: I was born and raised on a farm north of Melfort so I have a rural upbringing but have lived in Saskatoon for the last 30 plus years. My husband is a small business owner in Saskatoon which provides me insight into the private sector, and I have worked in numerous industries including, retail, wholesale, research & development, and telecommunications. I am very business centric and have deep subject matter knowledge of human resources and labour relations and have recently moved into a role overseeing supply chain which is very relevant given our current global supply chain issues.

My Favourite Thing About Saskatoon is: I have resided in Saskatoon since 1989 and consider myself a Saskatonian. I attended the University of Saskatchewan for my schooling and continue to raise my family in this amazing community. My favourite thing about Saskatoon is that it is full of exceptional hard-working value-based people, and it is the perfect balance of opportunity and security. Saskatoon is a beautiful and safe city, and I am proud to call it home!

Why the Chamber Board? I have been very fortunate to have (and continue to have) a very rewarding career in this community but I continue to want to ensure I give back to the community I call home. The Chamber has member representation from across all industries and sectors and I have found it very rewarding to be on this Board and focusing on the interests of the Saskatoon and surrounding area business community.

Wanda Waldner Owner

National Bank of Canada Photo: Kendra Jean Photography

Current and previous roles on other boards of directors: Board Chair of Ideas Inc. – a business incubator for start-up companies in Saskatoon and surrounding area. Board Member of Bridge City Wildlife Federation – a charitable non-profit devoted to conservation efforts in Saskatoon. Past Regional and Provincial Director of Saskatchewan Young Professional & Entrepreneurs Inc. – an organization devoted to creating business and networking opportunities for youth members of the Saskatchewan business community.

Chamber Involvement: Currently, Greater Saskatoon Chamber of Commerce Board member and sit on both the Governance and HR committees.

Chamber Involvement: Current member of Greater Saskatoon Chamber of Commerce Current and previous roles on other boards of directors: Saskatoon Usadians Executive Association: Secretary/Treasurer Nov. 2016Oct. 2019; Vice President Nov. 2019 - Oct. 2020; President Nov. 2020-Oct. 2021; Past President Nov. 2021 – current.

What specif ic strengths and sector knowledge can you contribute as a board director: Experience working with businesses in all economic sectors with a focus on finance and business success.

My Favourite Thing About Saskatoon is: Saskatoon is a smaller city, with a big city feel. It is a dynamic combination of business and family-oriented community all in one. The people here are one of Saskatoons greatest assets, strong, hard-working, and resilient. It’s where we chose to raise our family and where we would like to see them thrive in the future with their families.

Why the Chamber Board? It’s an opportunity for me to participate in an organization that prides itself on being a community builder and business champion. Businesses both large and small, are the backbone of our community. I believe that a strong business climate which provides opportunities and most importantly, a great quality of life for everyone, will result in a very prosperous future.

CANDIDATES Shaina Lynden Co-Owner Ryde YXE Cycle Studio

Dawne Badrock Owner

Gibbon Heating & Air Conditioning

Chamber Involvement Participated in 2021 Totally Locally Campaign, 2021 Chamber on tap speaker, 2019 panelist for the Chamber Summit, 2018 Regina Chamber panelist on national study on Indigenous women in business.

Chamber Involvement: Chamber Member

Current and previous roles on other boards of directors: Current board of directors for You Are More Project, a non-profit in support of victims of sexual violence.

What specif ic strengths and sector knowledge can you contribute as a board director: Leadership experience, Business Admin Diploma, Healthcare Admin Certificate, Bachelor of Science in Nursing (R.N.) Business owner since 2009.

What specific strengths and sector knowledge can you contribute as a board director: Small business owner of 2 Saskatoon locations with over 6 years in business. Experience in both small and large-scale event planning and fundraising and advocate of diversity and inclusion with thorough public speaking experience. In addition, I have a strong knowledge base in public safety and issues concerning the downtown core with 16 complete years as a Saskatoon police officer.

Current and previous roles on other boards of directors: Currently School Board Trustee, (PSSD); Prairie School Division since 2014.

My Favourite Thing About Saskatoon is: Beautiful, scenic, medium size, great place to raise a family.

Why the Chamber Board? I am entrepreneurial and I believe a strong business community is central to the success and life of a city community.

A flourishing city requires a healthy, strong business sector.

My Favourite Thing About Saskatoon is: I love the small town feel that Saskatoon has mixed with the big city attractions and incredible food scene.

Supporting local is truly a way of life.

Why the Chamber Board? As a born and raised Saskatonian who is now raising a family here, I have a deep-rooted passion for serving this community. As a female, a member of Yellow Quill First Nation, a business-owner, and Police officer, I would love to utilize my experience and contribute to the growth and development of this community in new ways while aiding in the continued success and diversity of the Chamber board of directors and its investment in Saskatoon.

Tanis Taylor Principal CCA Consulting

Chamber Involvement: Currently, 2nd ViceChair; Chair of Advocacy Committee; Chair of Finance Committee. Member of the Governance Committee. Past Chair of the Covid-19 SubCommittee. Past member of the Nomination Committee (2021).

Current and previous roles on other boards of directors: Past Board Member – Saskatoon & Region Home Builders Association; Past Board Member – Saskatchewan Home Builders Association; International Coaching Federation – SK Chapter.

What specific strengths and sector knowledge can you contribute as a board director: Strengths include Strategic Planning, Project/Portfolio Management; Sales Leadership; Coaching to Performance; Financial Management, Budgeting & Business Planning; Change Leadership; Risk Identification and Mitigation; Facilitation; Networking. Sectoral knowledge includes Finance, Real Estate, Non-profit.

My Favourite Thing About Saskatoon is: The spirit of “Coopetition” within our business community whereby businesses – even when competitors – proactively and collaboratively supporting each other. Saskatoon’s businesses exemplify the adage: “A rising tide lifts all boats.” Thus, why Saskatoon punches above its weight.

Why the Chamber Board? The Greater Saskatoon Chamber of Commerce itself, and through its linkages with other Chamber bodies provincially and nationally, is positioned to raise the voices of local business to and through all levels of decision-makers. Thus, it bears important responsibility to its members, along with important influence. The Chamber listens to the business community, and regulators listen to the Chamber. Thus, the Chamber gives businesses a unique voice and influence on issues that matter.

VOTE for your

SASKATOON CHAMBER OF COMMERCE

BOARD OF DIRECTORS

APRIL 28 Ballots emailed to the membership MAY 12 Voting closes at noon MAY 26 The new Board will take effect at the Annual General Meeting

BUSINESSVOICE SASKATOON

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HIGHLIGHT REEL

Chamber Happenings STC and Safer Downtown: Action Plan to Address Homelessness

Tribal Chief Mark Arcand a has been leading a series of initiatives aimed at providing shelter and related services for our city’s most vulnerable residents. These Indigenous-led programs and services are providing the right support, at the right time – rooted in cultural outreach and understanding that is different than conventional approaches.

Chief Arcand walked us through the scope and success of these initiatives.

Tribal Chief Mark Arcand

Police Chief Troy Cooper

Fire Chief Morgan Hackl

You can rewatch the event here Power Up! Series

Power up with practical advice and resources to give you an edge in today’s competitive environment. This dynamic series features industry experts who provide real-world tips and tools to boost your business – right away!

In February we had two very informative sessions, Brett Elmgren from Axom Leadership brought us Leadership & Psychological Safety: How to create a high performance organization. Also Jill Sauter from Bench Strength Marketing discussed with a group of The Chamber members how to prep your B2B Business for a sales wave.

We’re on the look-out for great presenters on topics you care about. If you have any suggestions for future topics or speakers send us an email to events@saskatoonchamber.com

Brett Elmgren Axom Leadership

Jill Sauter Bench Strength Marketing

Rewatch the event here

Rewatch the event here

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HIGHLIGHT REEL

Chamber Happenings Chamber on Tap: Katrina German, Ethical Digital

Big Ideas. Lessons Learned. Advice from those who have started up and started over.

It’s all on tap in this series of social events where our business community comes together to hear from our city’s movers and shakers.

Chamber on Tap LIVE! in March with Katrina German from Ethical Digital.

Reconciliation Roadmap Launch

The “Reconciliation Roadmap for Small Business” was developed and launched by the Chamber’s Call to 92 Committee comprised of business leaders committed to advancing Indigenous business, partnerships and economic participation.This roadmap has been developed to guide small and medium size business owners looking to support economic Reconciliation in our community. It offers clear, actionable steps for any business to take, with links to partners and resources to help you along the way.

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ADVOCACY

Reconciliation Roadmap for Small Business

PROGRAM SERIES

Small steps can lead to big change.

For generations, Indigenous people on the Prairies were deliberately excluded from participating in our community and economy. First Nations and Metis people were suppressed, abused and ignored in the name of “progress” while experiencing unimaginable harm to their families and communities.

This history is difficult to face. It’s impossible to undo. But we can carve a path to a better future. We can put Saskatoon on a path to

prosperity where everyone can participate in our economy, provide for their families, build our community, and realize their potential.

It starts with each one of us – and the courage to take a first step.

This roadmap has been developed to guide small and medium size business owners looking to support economic Reconciliation in our community. It offers clear, actionable steps for any business to take, with links to partners and resources to help them along the way.

There are many paths to any goal. Our hope is that this roadmap kick starts a conversation in your business, inspires you to action, and leads to a more prosperous and inclusive Saskatoon.

Step-by-step, we can get there. Together.

Map Your Journey STEP

1

Scan the Terrain • Review your operations, specifically your approaches to hiring and procurement, to identify any gaps or barriers to Indigenous inclusion.

• Think about your workplace culture and ways it could be more welcoming, comfortable and attractive to Indigenous workers.

• List any lessons learned when you were successful/unsuccessful in attracting and retaining Indigenous workers.

• It can be hard to conduct a self-assessment. Consider engaging a facilitator or advisor who can conduct an independent review and/or recommend an objective assessment tool for you to use.

• Partners and Resources: o Indigenous Works o ACS Aboriginal Consulting 36 BUSINESSVOICE SASKATOON SPRING / 2022

STEP

2

Identify Milestones

• Look at baseline statistics to determine where you’re starting from: o Current % of self-identified Indigenous employees o Current % of Indigenous people on management/ leadership team o Current # of Indigenous business partnerships o Current # or % of Indigenous vendors, suppliers and/or contractors o Current # or % of employees who have participated in Indigenous Awareness training • Determine what your initial goals or key milestones will be.

• Set timeframes and check back times for progress review.

• Create a simple strategic plan to guide your efforts.

• Partners and Resources: o Saskatchewan Chamber o Indigenous Corporate Training Inc.

ADVOCACY

Equip Yourself • Partners and Resources:

STEP

3

Understand the History • Schedule opportunities for employees to learn about Indigenous history and culture to improve understanding • Set annual targets for employee inclusion and diversity training.

STEP

4

Learn the Customs

o Saskatchewan Chamber Indigenous Awareness Training o University of Alberta Indigenous Canada Course o Indigenous Awareness Canada o Wanuskewin Heritage Park o Lyndon J Linklater (Traditional Knowledge Keeper and Storyteller) o Aboriginal Consulting Services o Milton Tootoosis (Chief Economic Reconciliation Officer) o Office of the Treaty Commissioner: Speakers Bureau o Gabriel Dumont Institute: Métis Culture o Métis Nation Saskatchewan

• Each Indigenous nation is unique and has its own set of customs, beliefs, and practices.

• Not all Indigenous people are the same. Specifically, First Nations and Metis people have different customs and cultural backgrounds that are important to understand.

• Partners and Resources: o National Centre for Truth and Reconciliation o Authentic Engagement (Wicihitowin Conference Committee)

Help Others Move Forward STEP

5

Engage Indigenous Suppliers • Indigenous-owned businesses need to have opportunities to build and grow their operations the same as any other business.

• Actively source or purchase Indigenous products.

• When tendering materials, supplies, inputs or services, indicate your interest in connecting with Indigenous (First Nation or Metis) suppliers.

• Partners and Resources: o Saskatchewan Chamber’s Indigenous Business Directory o The Canadian Council for Aboriginal Business Directory o Government of Canada’s Indigenous Business Directory o SOAR kihiw paskîyâkêwin Indigenous Entrepreneurship Competition o Saskatoon’s Totally Locally Market Hub o Indigenous Chamber of Commerce Saskatchewan

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ADVOCACY

STEP

6

Onboard Indigenous Employees • Commit to developing a workforce that is representative of Saskatoon.

• Encourage Indigenous self-declaration on resumes, applications and cover letters.

• Add a statement on your application forms or job postings indicating your commitment to Indigenous inclusion and diversity in your workplace.

• Utilize Indigenous workforce organizations when recruiting employees • Partners and Resources: 7 Saskatoon Tribal Council First Nations/Career Resources: o Muskeg Lake Cree Nation

o One Arrow First Nation o Yellow Quill First Nation o Kinistin Saulteaux Nation o Mistawasis First Nation o Muskoday First Nation o Whitecap Dakota First Nation o STC Career Centre o Saskatoon Tribal Council (Labour Force Development) – 306-381-4385 Métis Nation o Métis Nation Saskatchewan - Governance o Saskatchewan Métis Economic Development Corporation Post-Secondary Institutions: o SIIT Career Centres o SIIT Job Connections o U of S Career Services o Saskatchewan Polytechnic Employment Services o Gabriel Dumont Institute (Training and Employment) – 306-657-2237 Additional Employment Resources: o Eagle Feather News o Indigenous Times o Aboriginal Job Board o Indigenous Link

Widen the Path

STEP

7

Sponsor and Volunteer •Build relationships with Indigenous communities by finding ways to support their social and economic development.

• Support may include sponsorship opportunities or volunteering to support communities.

• Volunteer on Chamber’s Call to 92 Committee.

• Sponsor Call to 92 Events aimed at connecting Indigenous and non-Indigenous business leaders

38 BUSINESSVOICE SASKATOON SPRING / 2022

• Partners open to sponsorship opportunities : o Wanuskewin Heritage Park o Gordon Tootoosis Nikaniwin Theatre o Central Urban Métis Federation Incorporated o St. Mary’s Wellness and Education Centre o Gabriel Dumont Institute (GDI) o Saskatoon Aboriginal Professionals Association 306-250-2883

ADVOCACY

STEP

8

Model the Way

• Embody true participation and model the way forward.

• Participate in B2B – attend Chamber’s You and 92 networking events • Celebrate progress by nominating your business or another for the Mistahi Mamîcîhîtowin SABEX Award • National Indigenous Peoples Day - June 21 • Participate in Orange Shirt Day/ National Day for Truth and Reconciliation September 30th • Explore more Saskatoon based steps towards reconciliation • Learn how to become an ally

The launch of the Reconciliation Roadmap was the inaugural event in the You and 92 Program series which offers education, events and experiences aimed at breaking down barriers to Indigenous participation in our economy and helping businesses respond to TRC #92 in a good way. Opportunities like these would not be possible without the generous support of the Program Series sponsors:

BUSINESSVOICE SASKATOON

SPRING / 2022 39

CHAIR’ S MESSAGE

We’ve been having a mix of in-person and online events this past year and have adhered to the health regulations and guidelines. All have been a success no matter the format.

Forging ahead after March 1st, we are excited to continue that same great content with Chamber on Tap’s, Powerhouse and Power Up Series, SABEX and the new You+92 Program series, which offers education, events and experiences aimed at breaking down barriers to

“

Our new website is up and running and updated with the latest things we are working on. We remain the Voice of Business and there are distinct advantages to membership. The credibility of membership in our organization, the marketing and advertising opportunities, industry connections and building the reputation of you and your business and professional development to name only a short list.

Image: Gina’s Portraits

The Chamber office moved during one of these cold snaps. In fact, it might have been one of the coldest weeks of the season.

The Chamber staff declined our offers of packing and moving and put the whole office on their backs and made it happen. At the time of this writing, in between handing out the free and valuable rapid tests to our community, they are doing a terrific amount (literally) of heavy lifting and getting their hands dirty to make the new office a friendly and professional home for our operations.

The behind-the-scenes glamorous life of reassembling furniture, installing shelves, unpacking mountains of files, and finding the right light bulbs in a complete citywide search in addition to getting their day jobs done. Thank you, Matt, Henry, Treena, Roz, Margot, Terry, and Jason for all the extra work. We know our members will love our new office, it’s location and the continued services the Chamber offers. Come by and check it out when you get a chance. We are still downtown and connected!

Indigenous participation in our economy and helping businesses respond to TRC #92 in a good way. Come out when you can and connect with other members while engaging in meaningful conversations while we work with our members and community to make our city and surrounding area better.

This is my last message as Chair for Business Saskatoon Chamber Board Chair Graham Snell Voice. I only have a few short months left until our Annual General Meeting on May business leaders and overall people that I 26th. While I will have plenty more to say admired and respected from afar. I couldn’t at the official end of my time as Chair and on believe I had been voted in to sit at their the Chamber Board as a whole, I want to use table! Flash forward to today and I still feel this message to let you all know how proud that way and it’s something I will never take and honoured I am to have served on this for granted. Thank you to all the directors, Board of Directors. I can vividly remember both now and in the past. The wisdom I have my first meeting years ago, looking around taken from you has far surpassed the value the room and wondering how I was going of any formal education I have. Between to fit in, surrounded by all these big brains, you and the team in the office, the place is in good hands.

We remain the Voice of Business and there are distinct advantages to membership. The credibility of membership in our organization, the marketing and advertising opportunities, industry connections and building the reputation of you and your business and professional development.

Graham Snell, Chair Greater Saskatoon Chamber of Commerce

40 BUSINESSVOICE SASKATOON SPRING / 2022

Sincerely,

“

We are almost there. The end to our famously frigid Saskatchewan winters that make us question every morning when our cars won’t start, or scream at us when they do, why we live here. When the ruts in the road have your brain bouncing around in your skull while you are stooped over your steering wheel, trying to stay warm while your vehicle is working so hard to make it.

We did it. We survived another one.

Graham Snell, Chair Greater Saskatoon Chamber of Commerce

BOARD OF DIRECTORS

Graham Snell

Colton Wiegers First Vice-Chair Wiegers Financial & Benefits

Second Vice-Chair CCA Consulting

Past-Chair Real Canadian Property Management Professionals Inc.

Joseph Gill

Stephanie Clovechok

Todd Denzin Director Nutrien

Gabe Lafond

Director Luthercare Communities

Claire Marentette

Tara McKeown

Joel Pedersen

Heather Ryan

Chair Chicken Farmers of Saskatchewan

Secretary McKercher LLP

Director PCL Construction Management Inc.

Tammy Sweeney Director TCU Place

Director Tourism Saskatoon

Director Conexus Credit Union

Tanis Taylor

Director Fitness 2J2

Carla Browne

Director Federated Co-operative Limited (FCL)

Chamber Board of Directors: Working for You! BUSINESSVOICE SASKATOON

SPRING / 2022 41

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