Business Voice - November / December 2020

DIGITAL ISSUE

November/December 2020

Shercom Industries Inc. SABEX Business of the Year

Your gift keeps giving.

Your story never ends.

By reinvesting your gift each year, Saskatoon Community Foundation makes it easy to create a lasting legacy of personal impact in our community.

This campaign was made possible thanks to the gift of a generous donor.

saskatooncommunityfoundation.ca

November/December 2020

STAFF

Image: Shercom Industries Inc.

Jason Aebig, CEO Margot Orr, Director of Policy and Government Relations Terry Lawrence, Office Administrator Roz Macala, Office Coordinator Treena Skaalid, Events Coordinator Henry Buitrago, Creative Coordinator

BOARD OF DIRECTORS

Chair Carla Browne - Real Canadian Property Management Professionals Inc. 1st Vice-Chair Graham Snell - Chicken Farmers of Saskatchewan 2nd Vice-Chair Colton Wiegers - Wiegers Financial & Benefits CeCe Baptiste - Saskatchewan Indian Institute of Technology (SIIT) Todd A. Denzin - Nutrien Katrina German - KatrinaGerman.com Joseph Gill - McKercher LLP Juan Godinez - ViviGro Sustainable Solutions Ltd. Tara McKeown - Conexus Credit Union Adam McInnes - Med Hack Enterprises Incorporated Sandra Ribeiro - Canadian Light Source Inc. Heather Ryan - Federated Co-operative Limited (FCL) Tanis Taylor - CCA Consulting

PRODUCTION

Layout & Design: Henry Buitrago Contributing Writers: Elizabeth Ireland, Jason Aebig, Carla Browne, Margot Orr Photography: Henry Buitrago

BUSINESS VOICE is a publication of the Greater Saskatoon Chamber of Commerce

Copyright 2020 Phone: (306) 244-2151 Email: chamber@saskatoonchamber.com Website: www.saskatoonchamber.com Twitter and Instagram: @stoonchamber

Featured Content 4

Events

Upcoming Chamber events

6 New Members

September - October 2020

11 Members in the News 15 Leadership Profile Brent Penner

SABEX Hall of Fame Inductees Gordon and Maureen Haddock

34 SABEX Gallery 38 SABEX Awards

Committee Member Diane Ehrhardt

40 Chamber Happenings

16 Non-Profits

Chamber Events

21 Cover Story

Shercom Industries SABEX Business of the Year

24 Profile

31 SABEX Profile

42 Community

Tourism Saskatoon

46 Advocacy

SABEX Awards Winners

48 Chair’s Message

Disclaimer: BUSINESS VOICE makes no warranties of any kind, written or implied, regarding the contents of this magazine and expressly disclaims any warranty regarding the accuracy or reliability of informations contain herein. The views contained in the magazine are those of the writers and advertisers: They do not necessarily reflect the view fo the Business Voice magazine and its publisher the Greater Saskatoon Chamber of Commerce.

BUSINESSVOICE SASKATOON

NOVEMBER / DECEMBER 2020 3

EVENTS

CHAMBER EVENTS Connect with the business community and enjoy great food and drinks at Chamber on Tap. Learn Entrepreneur Insights.

DATE: First Wednesday of each month Starting December 2, 2020 to May 5, 2021 TIME: 4:30 pm LOCATION: LB Distillers

FOLLOW US ON SOCIAL MEDIA

4 BUSINESSVOICE SASKATOON

NOVEMBER / DECEMBER 2020

TO STAY INFORMED OF NEW EVENTS AND DATES

FÕd

FROM THE CEO

Renewed Focus on Fundamentals

It is a privilege to step into the Chamber as CEO at this challenging time, knowing that the stakes have never been higher for our business community. As I write this message today, the uncertainty of COVID continues, requiring many of you to rewrite business plans for 2021 and to re-think how you operate, deliver programs and serve your customers.

Your Chamber is doing the same – as it should. We’re focussing on the fundamentals. We’re developing an event lineup for 2021 like no other. We’re powering up our approach to business advocacy. We’re looking at everything through the lens of delivering exceptional Member value.

In many ways, we’re a 117-year old start up. We’re getting back to basics.

The good news is that we’re building on a bedrock of strength, guided by principles that led to the formation of our Chamber over a century ago and the strong value proposition we continue to deliver today:

Jason Aebig, CEO Greater Saskatoon Chamber of Commerce

Powerful Network – we are a strong voice for business at every level of government, from City Hall to Parliament Hill.

The Chamber network provides unparalleled access to local, provincial and federal decision-makers and we’re at every table.

These are the defining characteristics of our Chamber, as seen in this issue of Business Voice. From the results of this year’s SABEX Awards to our advocacy work on COVID and relief programs for businesses, you’ll see evidence of these qualities at work, providing real value and direct benefit to all Chamber Members large and small.

Platform to Grow – we offer opportunities to build your business and your profile in a community that cares about your success. Whether you are business professional, owner or operator, or entrepreneur, we’re a stage for your growth.

People Like Me – we are community-minded business leaders who want the best for their city. As a Chamber, we believe a strong business climate provides opportunities for everyone, including a great quality of life for all.

“

Without question, COVID continues to present challenges for us all. But it also offers each of us a chance to take stock of what’s important, focus on the fundamentals, and affirm how we deliver value to our customers, clients and community.

The businesses recognized in these pages for their SABEX nominations and awards are proof positive. Through adversity and challenge, they have focused on getting the fundamentals right and taken their organizations to new heights.

We’ll continue to do the same – here at your Chamber.

COVID continues to present challenges for us all. But it also offers each of us a chance to take stock of what’s important, focus on the fundamentals, and aff irm how we deliver value to our customers, clients and community.

Jason Aebig, CEO, Greater Saskatoon Chamber of Commerce

BUSINESSVOICE SASKATOON

NOVEMBER / DECEMBER 2020 5

“

NEWSMAKERS

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(September, October 2020)

We decided to join The Chamber because we are a relatively new company and what we do is unique. As the only hair loss and scalp specialist in the province, we needed a way to connect with other business in order to help us grow and to collaborate with. The Chamber provides a great space to get to know several other business owners, showcase your own business and also have the option for incredible benef its for our employees.

Jennifer McCowan, Hope Hair Recovery

Active AgriScience inc.

Manufacturer of biological and chemical seed treatments, foliar fertilizers and nitrogen stabilizers.

Shannon Sears

3422 Millar Ave, Saskatoon p: (639) 398-0485 w: www.activeagriscience.com Manufacturers Cancer Foundation of Saskatchewan The fundraising partner of the Saskatchewan Cancer Agency, supporting cancer care and treatment here in our province. Launched in January 2019, every dollar raised stays in Saskatchewan - 100%!

Exquisitely Clean Service A residential cleaning company offering high end services at competitive rates.

Tasha Deptuch

p: (306) 371-6950 w: www.exquisitelycleanservice.wordpress. com Janitorial / House Cleaning Services Family Legacy Advisory Group Forward-thinking solutions that are tailored to your unique situation to bring you peace of mind, now and for the future.

Founding team has a comprehensive perspective on wealth management.

Curtis Kimpton

Nora Yeates

1360 410-22nd St E, Saskatoon p: (639) 638-6151 w: www.familylegacysk.ca Financial Services / Planning

Dr. Perry Kurz, Orthodontist Orthodontic office working hard to treat patients the same way we would like to be treated: with respect, professionalism, and sensitivity toward our needs.

Flooring + Home First and foremost a team of caring individuals who take a very consultative approach to helping you in your flooring search. Showcasing carefully selected flooring - hardwood, luxury vinyl, laminate, carpet, and carpet tile from leading brands in each category.

Serving homeowners, property managers, restoration companies, builders, interior designers, architects, and contractors.

200-4545 Parliament Ave, Regina p: (639) 625-2012 w: www.cancerfoundationsask.ca Non-Profit Organizations

Perry Kurz

502-119 4th Ave S, Saskatoon p: (306) 244-1515 w: drperrykurz.com Dental Care - Services / Supplies

Jennifer Rollins

WELCOME TO ALL OUR NEW MEMBERS 6 BUSINESSVOICE SASKATOON

70-3904 Millar Ave, Saskatoon p: (306) 384-6555 w: flooringandhomesaskatoon.com Carpet / Flooring - Sales / Service

NOVEMBER / DECEMBER 2020

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NEW MEMBERS

Fresh Dish Catering A full-service, professionally run catering company that offers fresh, innovative and diverse food services in Saskatoon.

Evelyn Reisner

13 RR5 Stn Main, Saskatoon p: (306) 262-5586 w: www.freshdishcatering.ca Caterers / Food Services Jamaica Food Basket A restaurant and retail establishment that offers warm meals, Jamaican seasonings and spices, fresh produce and other retail items.

Sandra Mills

136 2nd Ave S, Saskatoon p: (306) 668-3663 w: www.jamaicafoodbasket.com Restaurants AND Retail Keepsake Keto Candies & Chocolates An on-line shop selling keto fine chocolate, bonbons and candies to those who do not want sugar.

Nancy-Jean Taylor

501-922 Broadway Ave, Saskatoon p: (306) 242-7676 w: www.ketofinechocolate.ca Home-Based Business AND Health & Fitness Living Skies Cannabis The only locally owned and operated, licensed cannabis retailer in Saskatoon.

Cierra Sieben-Chuback

208 3rd Ave S, Saskatoon p: (306) 381-4499 w: www.livingskiescannabis.ca Retail

NEWSMAKERS

NEW MEMBERS Neesh Dental Our Saskatoon dental clinic is located in the heart of downtown and our brand-new location has a unique concept and new fresh design focused on the needs of our clientele.

Karla Thiessen

100-402 21 St E, Saskatoon p: (306) 665-8414 w: www.neeshdental.com Dental Care - Services / Supplies st

PRIMECom Corporation A CRTC certified TV producer and advertising company. The producer of SK Asian Connection, Pinoy Konek & Wow Pinoy.

Danny Baliad

346 Cornish Rd, Saskatoon p: (306) 202-9510 Video / Film - Productions / Equipment Raj Manek Mentorship Program Since 1998, the Raj Manek Mentorship Program has sponsored more than 320 years of mentorship relationships, with high annual success rates. Regular progress meetings with mentors and seminar training.

Kanchan Manek

p: (780) 993-9731 w: manekmentorship.ca Non-Profit Organizations

(September, October 2020)

San McNakar Consulting Inc. Management consulting, change management, strategy-culture alignment, culture audits, change readiness programs, evolution meter readings.

Sukant Ratnakar

206-209 Willis Cres, Saskatoon p: (236) 991-3630 w: www.sanmcnakar.com Consultants - Business Saskatoon Salsa Dance Company Latin dance studio dedicated to providing students with an energetic and inclusive atmosphere believing that learning to dance should be fun, not stressful!

Kimberly Parent

Suite B6 & B7, 3521 8th St E, Saskatoon p: (306) 374-3039 w: www.saskatoonsalsa.com Sports Club Sixteen Safety Services Inc. Occupational health and safety consulting and training.

Andrea Crittenden

730-3530 Millar Ave, Saskatoon p: (306) 230-6221 w: www.sixteensafety.ca Consultants - Business AND Education / Training Sunnyville Farms Ltd. Licensed grain dealer with focus on exporting Saskatchewan grains in bulk.

Sure Shot HDD Contracting Your solution to underground construction in Saskatoon and area. Specializing in directional drilling; hydro-vacing; underground telecommunications, power, water, and natural gas; and concrete cutting.

James Massey

p: (306) 229-1616 w: www.sureshothdd.com Construction AND Contractors The Teacher's Trunk Store Ltd. An educational supply store that has recreational supplies for kids from preschool to grade 8. Also carries puzzles, games and toys for babies to adult.

Tracy Baudais

1028 Louise St, Saskatoon p: (306) 653-3000 w: www.teacherstrunk.com Retail ViviGro Sustainable Solutions Ltd. Provides high efficacy, eco-friendly and biodegradable certified organic and sustainable fertilizers.

Barbara Duperreault / Juan Godinez

610-3530 Millar Ave, Saskatoon p: (306) 986-5158 w: www.vivigro.com Agricultural AND Agricultural Implements

Desiree Yang

p: (639) 916-1338 Agricultural

To apply contact: Robert Guaiani MCSA c. 647-528-9950 robert.guaiani@wexinc.com

BUSINESSVOICE SASKATOON

NOVEMBER / DECEMBER 2020 7

NEWSMAKERS

“

We joined the Chamber because of our core value of being involved in the community. It is through great organizations like the Saskatoon Chamber that you can connect with liked-minded businesses and get an accurate pulse of your city. The Chamber is a direct link to this pulse and it is an invaluable asset to any Andrey Olinov _ Complete Technologies Inc. business.

14North Construction Ltd. 614225 Saskatchewan Ltd. 621451 Saskatchewan Ltd. A-1 Trailer & Truck Repair Ltd. Action Office Interiors Advanced Lawn Care Affordable Parts AlSask Property Contract Services Ltd. Anthonys Fashion Anytime Fitness University Heights Apex Project Services Ltd. Archwest Tools Ltd. Aspen Films Jenkins Media Australian Sheepskin Apparel BH Tech Big Bang Hair Salon Big Brothers Big Sisters of Saskatoon & Area Biggsy Enterprises Inc. Booth Burnett Insurance Ltd. Brandie's Paint Repair Build Doctor Technologies Ltd. Bulk Cheese Warehouse Burnett's Key Shop Ltd. CAA Saskatchewan Cactus Roofing Ltd. Canadian Brewhouse (Mcclocklin Rd) Caron Transportation Systems CFCR Radio CHEP Good Food Inc. City of Saskatoon - City Manager's Office Clarity Coaching & Development CNH Industrial Conexus Credit Union Conway Consulting Costco Wholesale Canada CPHR Saskatchewan Creative Compliments Gift Baskets & Flowers CRG Strategies Dale Carnegie Training Denovo Window & Door Inc. Desjardins Financial Security Investments Inc. DIRTT Environmental Solutions Discovery Seed Labs Doctors Naylor and Murdoch Optometrists 8 BUSINESSVOICE SASKATOON

Downtown Saskatoon Dr. Leslie Macaskill Medical Prof. Corp.

Dress for Success Saskatoon Early's Farm & Garden Centre Easy Investments Inc. Ed Bobiash Realty P.C. Ltd. Edge Family Law EJS Equipment Services Electronic Products Recycling Association Saskatchewan Electronic Recycling Association Elim Church Ellen's Whole Body Health Ltd. Epic Alliance Real Estate Inc. Escape Manor Saskatoon Federated Co-operatives Limited Fifth Business Mediation and Organizational Consulting Five Star Excavating Ltd. Gall Law Office Gensource Potash Corporation Greenline Electric Inc. GT Glass Ltd. Hanneson Construction Inc. Hauck Podiatry Prof. Corp.

Henry Moulin & Associates at Coldwell Banker Signature Hnatyshyn Gough Holiday Inn Express & Suites Saskatoon East - University Holiday Inn Express Hotel & Suites Hounjet Tastad Harpham Hues Art Supplies Human Touch Counselling ImageWorx Auto Impact Diesel Performance Inc. Impact Marketing Services Limited Industrial Alliance Securities Inc. - Mark Smith-Windsor Innovation, Science & Economic Development Canada Interlink Research Inc. International Road Dynamics (IRD) International Women of Saskatoon IWS Inc. J & S Picture Frame Warehouse Jack E. Adams CPA PC Inc. Jakeco Holdings Inc.

NOVEMBER / DECEMBER 2020

(September, October 2020)

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MEMBER RENEWALS

Jet Electric 2014 Ltd. Jetpatcher Canada Ltd. K+S Potash Canada Karnalyte Resources Inc. Kinnaird Bagpipes & Reeds Inc. Kinsmen Foundation L & L Transport Ltd. Lafarge Canada Inc. Leah Brisdon Realty PC Learning Disabilities Assoc. of Saskatchewan Lica Supply & Inspection Company Ltd. LSM Commodities macbeeners business goods Marcia Geological Consulting Ltd. Maximum Gymnastics Medical Arts Pharmacy Mid-West Group of Companies Mike's Hydraulics Sales & Service Ltd. Milestones Occupational Therapy for Children Millis Nutritional Healing Montana's BBQ & Bar My Canada Payday National Bank of Canada Northern Factory Workwear Nu-West Electrical Services Ltd. Outtabounds Oxygen Technical Services Ltd. P & H Milling Group Packham Avenue Dental Park Town Hotel Paul Davis of Saskatoon Paull Chiropractic and Massage Therapy PCL Construction Management Inc. Pelican Media Performance Plus Distributors Inc. Powerhouse Endeavours Group Pozniak Safety Associates Inc. Prairie River Cruises Ltd. ProActive Fitness Inc. Progressive Property Management Ltd. Provincial Car Service Queen Street Pharmacy Quorex Construction Services Ltd. Radouga Distilleries Inc. Realty Executives Saskatoon - Terry Alm Red Deer Industrial Sands Inc.

NEWSMAKERS

MEMBER RENEWALS Redworks Communications Regency Gaming Ind. Riviera Motor Inn RoxDar Supply Chain Solutions Royal University Hospital Foundation Inc. Samaritan Place Corp.

Saskatchewan Association of Immigrant Settlement and Integration Agencies (SAISIA) Saskatchewan Landlord Association Saskatchewan Media Production Industry Association (SMPIA) Saskatchewan Pension Plan Saskatchewan Research Council Saskatchewan Roughrider Football Club Saskatchewan Trade & Export Partnership Saskatoon & Region Home Builders' Association, Inc. Saskatoon Animal Control Agency Saskatoon Blades Hockey Club Ltd. Saskatoon City Hospital Foundation Saskatoon Community Youth Arts Programming Inc. Saskatoon Fire Protection (1983) Ltd. Saskatoon Folkfest Incorporated Saskatoon Indian & Metis Friendship Centre

Saskatoon Sexual Assault & Information Centre Saskatoon Sexual Health Centre Saskatoon Soccer Centre Inc. Saskatoon Transportation Link SaskMade Marketplace SaskTel Scotia Centre Retail Store Schick Kelly Drafting Ltd. Seventy Seven Signs Ltd. Sheri Willick, REALTORÂŽ Sherwood Chevrolet Inc. Shiron Holdings Slobodian Pharmacy Soccer Locker Soul Paper St. Petro Mohyla Institute Staybridge Suites Saskatoon - University Stephen H. Walker Supreme Basics Synergy Sales Inc. Ten-X Management & Engineering Consulting Territorial The AIM Program The Bridge on 20th Fellowship Centre Inc. The Centre The Granary The Lighthouse Supported Living Inc. The Neighbourhood Church The Princess Shop The Saskatoon Colostrum Company Ltd.

(September, October 2020)

The Smith Investigation Agency Timeline Logistic TLC Grooming Today's Technology Marketing Group Tri-Star Transport Triovest Realty Advisors Inc. (River Landing) True Potential Health Services Inc. U of S - Edwards Business Students' Society UEX Corporation unINK Internet Marketing Corp.

Universal Church Supplies Universal Realty Ltd. Varial Technologies, Inc. Vendasta Technologies Vendera National Inc. Verdient Foods Inc. Victory Majors Investments Corporation VIDO W.D. Plastics Ltd. Warman Diagnostics Ltd. - The Ultrasound Centre Waymarc Industries Ltd. Webb's Office Equipment Inc. Western Fitness Equipment Ltd. Wiegers Financial & Benefits YasTech Developments Inc. Yield10 Bioscience

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NOVEMBER / DECEMBER 2020 9

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NEWSMAKERS

MEMBERS IN THE NEWS Complete Technologies

Complete Technologies was founded by Andrey Olinov in 2011 after taking a leap of faith to relocate to Saskatoon from Russia.

In Complete Technologies infancy, Andrey would ride his bike year-round from business to business to pass out pens and notepads to meet people and build his network.

In November, Complete Technologies will be branching out into the Alberta business scene by opening an office in Calgary. Fortunately, Andrey will not have to ride his bike to Calgary this time! We look forward to servicing new and existing in Calgary. www.completetech.ca

Conscious Choice Personal & Professional Development

Conscious Choice Personal & Professional Development is a training consulting business in Saskatoon. With COVID-19, in-person training has morphed into web-based initiatives.

We’ve also been focusing on our other business, Peppermint Technologies Inc. and launched MYNTIX™, our mobile learning platform.

With mobile learning, we make it easy for organizations to build their employees’ knowledge and skill with engaging, effective, and affordable training delivered to the palm of their hand. Contact us at 306-914-1111. www.myntix.ca

Definitely You Spa

Operating a business during a global pandemic has tested our strength as a team. We have been through a lot during the 18 years we’ve been open and this is truly a new experience.

We have really seen ourselves pull together to make opening our doors to the public possible, and we are stronger than ever (even without raising our prices). We are doing our best in following all of the new rules and regulations regarding COVID-19, and so far things have been great! Thanks so much to our amazing, loyal clients! We are so happy to be back. www.definitelyyouspa.com

BUSINESSVOICE SASKATOON

NOVEMBER / DECEMBER 2020 11

NEWSMAKERS

MEMBERS IN THE NEWS

Global Infobrokers

Thirty years ago was a very different time in business. Digital anything was in its infancy, B2B was still largely in person and the entrepreneurial ecosystem was virtually nonexistent other than personal relationships built with other business owners (entrepreneurship was not a mainstream word yet).

We grew throughout these 30 years, working with over 1,100 people who wanted to start their own businesses, create their own futures and make a difference in their communities serving their neighbours locally and abroad; we learned as much or more by walking alongside them through our peer based entrepreneurship management program and our collaborative advocacy work on reimagining our education system to be more human vs data focused.

Thank you to our community for allowing us to serve you. We look forward to creating more futures together! www.praxisschools.ca/entrepreneurship/ global-praxis-30

Global Institute for Water Security

University of Saskatchewan (USask) hydrologist Jay Famiglietti has been awarded the 2020 Hydrologic Sciences Award by the American Geophysical Union for outstanding contributions to the science of water over his career.

Famiglietti, executive director of U Sask's Global Institute for Water Security (GIWS), has led the development of novel remote sensing tools for hydrology and water security,

SUBMIT YOUR STORIES TO: bv@saskatoonchamber.com

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NOVEMBER / DECEMBER 2020

particularly the capability to do remote sensing of groundwater using the NASA Gravity Recovery and Climate Experiment (GRACE) satellite mission.

These satellite remote sensing techniques and advanced computer models have made it possible to document how the water cycle and freshwater resources are affected by climate change and to map how water availability is changing globally. www.water.usask.ca

LutherCare Communities

LutherCare Communities welcomed their new Chief Executive Officer Gabe Lafond in August. With over 20 years of diverse professional experience in senior leadership positions in government and the non-profit sector, Gabe recently served as Executive Director, First Nations and Metis Health within the Saskatchewan Health Authority. At LutherCare, Gabe will lead the organization in to the future while maintaining its position as a leading provider of senior housing and healthcare services throughout Saskatchewan.

Over its 65 year history, LutherCare has grown to over 600 employees and serves over 1,200 residents and clients each day in locations throughout Saskatchewan. www.luthercare.com

NEWSMAKERS

MEMBERS IN THE NEWS

Redworks

Marielle Gauthier, owner of Redworks Communications and Coaching, recently released the Business Leader Transition Research Report. In partnership with Kathleen Ozmun, with Crossing Point Coaching and Consulting, the discovery research focused on retiring and incoming leaders and their transitions. The research revealed that these transitions create potential risks at every level of the organization impacting productivity, positivity and profitability. Based on the findings, there are opportunities for greater attention to better manage the transition for the retiring and the incoming leader and from one leader to another. To mitigate risks around leader transition please contact Marielle. www.redworkscoaching.com

SST Trucking

SST Trucking is a freight company that specializes in flat deck loads. Established in 2008, success of SST Trucking goes to every one of our employees who treat this company as their own. Even in hard times like going through this pandemic, our employees kept delivering the loads on time keeping themselves and the customers safe. We are running lane trough Canada

and US and are always looking for Class 1 drivers to join our growing team.

We are proud to announce that beginning of new year, we are moving to a new and bigger location on Miller Avenue that includes 2000 sq. ft. office and warehouse space and 5 acres truck yard. For more details give us a call at 1 877-979-1988. www.ssttrucking.com

Sutton

Someone once asked us, “What makes Sutton so passionate about what you do?”

Our reply? “We’re more than passionate.

We’re on a mission.” This drive comes from seeing too many families and organizations not experiencing achievable peace of mind, freedom, and impact on the people and causes they care about out.

November 19, 2020 marks the day that Bob and Twylla Sutton founded Sutton 30 years ago. To celebrate the occasion, we have gathered 30 of our best lessons over the years in a special eBook, available late November.

Celebrate with us! Contact us for your complimentary copy and enjoy 30 years of wisdom from your Sutton Team. www.suttonplanning.ca BUSINESSVOICE SASKATOON

NOVEMBER / DECEMBER 2020 13

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NOVEMBER / DECEMBER 2020

LEADERSHIP PROFILE

Brent Penner Leads Business Improvement in DTNYXE

By Elizabeth Ireland

Brent Penner has been Executive Director of the organization since September 2013.

Before that, he spent almost 20 years with the Saskatoon Police Service and reached the rank of staff sergeant. In his youth, Penner played hockey for the Huskies while he earned his political science degree from the University of Saskatchewan. He is married and has two adult sons.

Penner’s father, Glen, was a Saskatoon city councillor for 25 years and this influenced his own attraction to civic affairs. “When the Executive Director position became available, the role caught my interest,” says Penner.

DTNYXE has boots on the ground in terms of supporting the district – planting flowers, picking up litter and removing graffiti. “Our Clean Team is a big part of our operation and often don’t get the recognition they deserve. They are key to what business improvement districts do – since I came to DTNYXE in 2013, we’ve doubled the size of the Clean Team and their work is really appreciated by local businesses,” says Penner.

“I’m fortunate to work with a great group of people, on a diverse set of issues, and to have a supportive Board to report to. One of our Board’s goals for 2021 is to bring the River Landing area, including the Remai Modern, Persephone Theatre and the Alt Hotel, into the DTNYXE fold.”

“

Safety Considerations As we know, safety issues are front and centre in the city. DTNYXE is strongly supportive of a $200,000 pilot project, recently approved the province and the city, to be led by the Saskatoon Tribal Council.

Announced in September, the Sawēyihotān project is a two-phase approach to developing a long-term strategy to address Saskatoon’s housing and social services needs.

“Downtown Saskatoon and Riversdale have had an unfair burden in terms of the city’s vulnerable populations. We understand that there are many factors at play. Issues of mental health, addictions and homelessness are complex and have become more visible with COVID-19. However, at this point in the conversation, we can say that things are not working as well as they should. As a city, we need to assess the situation, look at alternatives and we urge that immediate action takes place,” says Penner.

On the front-lines, the city’s Community Support Program is a six-team group that’s key to helping vulnerable people, working with businesses and the Saskatoon Police Service.

“As well, the Saskatoon Police Service is working to launch a new pilot program in spring 2021 with a new approach to policing our district that may see Special Constables augment regular Constables and help with visibility, dealing with people who need help, and enforcing municipal bylaws and provincial statutes. This is welcome news, and we look forward to seeing what is approved and how that helps with issues in our community and our district specifically,” says Penner.

I’m fortunate to work with a great group of people, on a diverse set of issues, and to have a supportive Board to report to. One of our Board’s goals for 2021 is to bring the River Landing area into the DTNYXE fold.

Brent Penner

“

The Downtown Saskatoon Business Improvement District (DTNYXE) encompasses the businesses, hotels, restaurants and shopping centres bordered by Idylwyld Drive, 25th Street East and Spadina Crescent.

Brent Penner Shop Local for the Holidays DTNYXE includes three shopping centres – Midtown, the Scotia Centre Mall and the Drinkle Mall, as well as many standalone stores and top-notch restaurants. Usually there are approximately 20,000 people working in the city’s downtown. However, COVID-19 has cut that number significantly with some employees not yet fully returned to their offices, with the resulting economic implications.

“It has never been more important to shop local than during this holiday season. Come down and support local DTNYXE retailers and restaurants and absorb the culture. Our hotels have all incorporated COVID-19 safe practices and there are some excellent staycation packages available for families or couples.”

Find out more at dtnyxe.ca

BUSINESSVOICE SASKATOON

NOVEMBER / DECEMBER 2020 15

NON-PROFITS

Family Service Saskatoon Family Service Saskatoon ensured it continued to provide programming and services throughout the COVID-19 pandemic.

We quickly transitioned to phone and video counselling to respond to the COVID-19 stay at home requirement. As a non-profit organization offering mental health wellness initiatives, services for those experiencing intimate partner violence, therapeutic groups on a variety of topics, parenting support, and initiatives to help youth build resilience we needed to ensure we continued to be available to our clients. COVID-19 revealed the need for services such as ours more than ever and we remain committed to ensuring we are available to our clients, albeit in a different way. We have gradually returned to in-person service delivery with the necessary precautions in place. We are welcoming our clients back on-site and have implemented COVID-19 screening questions, enhanced cleaning protocols, plexiglass barriers, intensive hand hygiene

protocols, and physical distancing throughout our spaces. Video counselling is still offered to those who prefer remote service delivery and we are offering some outreach services and therapeutic groups remotely.

Throughout this pandemic, Family Service

Saskatoon remains focused on strengthening people, nurturing relationships, and building communities.

Together, we will make it through. www.familyservice.sk.ca

Leadership Saskatoon

Leadership Saskatoon has been providing high-level programming to develop and support established and emerging leaders in the private, public, and social profit sectors for 20 years. Leadership Saskatoon also provides low/no-cost programming through its Lunch & Learn and Diving Deep Series of events which are open to the public.

Leadership Saskatoon depends heavily on a volunteer workforce, comprised of alumni and community leaders who serve on its board and committees. Of key importance are the 16 BUSINESSVOICE SASKATOON

professional facilitators and coaches who donate their time to carry out programming.

While COVID-19 has negatively impacted Leadership Saskatoon’s funding situation, it has however created new opportunities for partnership while allowing the organization to carry out a series of historical firsts of which some have created opportunities for the future. They include: transitioning the program online; celebrating our 20th cohort with an online virtual celebration including the Mayor and an International speaker; record

NOVEMBER / DECEMBER 2020

numbers able to attend the now online Lunch & Learn Series from several provinces; the first virtual opening retreat; and, an online 20th Anniversary Celebration on November 4th with Canada’s own Drew Dudley!

The organization thanks its founding partners, the University of Saskatchewan, The Greater Saskatoon Chamber of Commerce and the Saskatoon Community Foundation. www.leadershipsaskatoon.com

NON-PROFITS

North Sask Independent Living Entrepreneurs with Disabilities Program is working closely with clients to get their businesses online and functioning.

At the beginning of the pandemic, our consumers were severely isolated and faced barriers accessing groceries and basic hygiene products. Thanks to Cameco, we were able to deliver 36 COVID-19 Care packages that included fresh produce, pantry staples, hygiene products, toilet paper, cleaning supplies, COVID-19 information, and Mental Health resources.

Our business has changed dramatically because of COVID-19 as most of our consumers and staff are immunocompromised.

We moved all our programming online through phone meetings, zoom meetings,

email, and social media. Both group and oneon-one meetings continued and flourished.

Our community was thirsty for interaction and socialization and we were able to provide a safe accessible space for everyone. Our

As the pandemic panic settled and access to groceries increased, our consumers were still very isolated, physically, socially, and mentally. Thanks to Cameco again, we were able to create and deliver 464 COVID-19 Activity Kits from May to August. The activities included baking, crafts, paint nights, virtual campfire smores nights, tie dye kits, and more. We purchased ingredients and materials, filmed and posted instructional videos on YouTube, and hand delivered each kit. www.nsilc.com

Quint

What started out as a year of celebrating community economic development and 25 years of investment in the west side core neighbourhoods ended up with our organization navigating how to continue to support the needs of the community in our new reality.

So we did what we always do. We listened, flexed, and adapted. In doing this we were able to provide the same services prior to COVID: safe and affordable housing, and

employment and educational supports to the community.

as they navigated the systemic challenges of the pandemic.

This does not mean change did not happen.

Staff moved to remote work where we were able to adapt and continue to provide services virtually. To maintain connectedness, capacity and mental health, emphasis was put on creating networks of support and weekly touch points for staff. This ultimately strengthened the team’s ability to successfully provide support to core community members

As we look forward, there is a lot that remains unknown. However, we believe we are on the right track and that a community economic development approach has the potential to build healthier communities. www.quintsaskatoon.ca

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OPEN FOR BOOKINGS

W E H AV E T H E S PAC E TO K E E P YO U SA F E We are thrilled to open our doors once again. It’s been a long six months, and we’re excited to welcome you back into our space for live events and gatherings.

My name is Tammy Sweeney.

I’ve been honoured, humbled and excited to join TCU Place as Chief Operating Officer while we continue to bring magical events to life here in Saskatoon. Before joining the leadership team at TCU Place, I held senior leadership roles at public venues in Medicine Hat, Alberta, and Niagara Falls, Ontario.

Live events play a vital part in developing and shaping a community. Conferences, meetings, shows… any time we can bring people together to share that experience, we’ve made the world a better place. I’m happy to be leading the team bringing these events to life.

The most important factor in organizing events right now is ensuring they can be held in a safe and responsible way. We’ve worked hard to enhance our cleaning and processes because our top priority is keeping you safe. When we get the privilege of bringing people together for a live event, magic happens.

People connect through music, a business meeting with great people, an incredible meal, or listening to an inspiring speaker together. Right now, that magic is made possible by making sure that we keep a responsible distance from one another, wearing a mask except when eating or drinking, and doing our best to keep each other healthy.

With 104,000 square feet of space, we’re excited to be able to offer you the chance to gather together with other people safely.

An important part of keeping our staff and guests safe is ensuring that our cleaning and safety procedures meet or exceed international standards. In September, we began the process of working toward GBAC STAR™ accreditation from the Global BioRisk Advisory Council, an international standard focused on ensuring a clean, safe, and healthy environment in public and commercial facilities of all sizes.

In addition to the enhanced cleaning procedures we’ve put in place, we’ve used the past six months to make some other exciting changes.

Visit our website for a preview of our new Virtual Tour. If you attend a show in our Sid Buckwold Theatre, be sure to check out our newlyrenovated lobby and theatre carpeting on the main floor.

These are unusual times, but one thing that hasn’t changed is our need to connect with other human beings. We’ve spent the last six months making sure we know how to keep people safe while they gather together for meetings, concerts and celebrations, and we’re excited to welcome you back.

Tammy Sweeney, Chief Operating Officer, TCU Place

Sp^ace SA S K ATO O N ’ S A R T S & CONVENTION CENTRE

BOOK YOUR EVENT TODAY 306.975.1466 | inquiries@tcuplace.com www.tcuplace.com 35 22nd St E, Saskatoon SK

2020 SABEX AWARDS

On October 2nd the Chamber hosted the 25th annual SABEX awards celebrating the contributions, strength and resilience of the Saskatoon business community. The event was carefully and professionally designed with the help of our partners at TCU Place. Saskatoon’s leading businesses, organizations and entrepreneurs are truly remarkable and worth celebrating.

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COVE R STORY

Shercom Industries SABEX Business of the Year

Image: Shercom Industries Inc.

By Elizabeth Ireland

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COVE R STORY

Shane Olson, President of Shercom Industries, is one of the company’s founders and a pioneer in the tire recycling and rubber paving industry. “We really appreciate the opportunity and I want to thank our 130 employees and our customers. Winning these awards lends credibility to our business,” says Olson.

Olson grew up in Star City, Saskatchewan on a grain farm. “The population was 500 people then and it is still 500 people today,” he jokes. Olson played hockey growing up and describes himself as being “an average Saskatchewan boy.” He went to high school in Melfort and, at the age of 15, he rented 70 acres and began farming himself.

During a year of Bible college in Prince Albert, Olson met his wife Rhonda. Today, the couple is celebrating 31 years of marriage

“

Olson ran the family farm and took jobs during the winter to help supplement his young family’s income. “In the late 1980s, the economics were not in favour of agriculture in Saskatchewan, especially with international grain subsidies,” says Olson.

Welding became his side gig and Olson believes that his winter jobs provided him with the motivation to return to university (where Olson graduated with an Agricultural Economics degree in 1993).

His next job as a grain coordinator with Palliser Grain seemed like a good career move, but by December 1993 he had itchy feet. He took a chance and founded Shercom Industries with his cousin Shawn. “We both left quite good-paying career jobs to become entrepreneurs.”

The cousins rented a 1,400 square foot building to make products out of used tire retreads, which could be picked up for free before going to a landfill. “A few things stood in our way in terms of success.

After three months, we had no real connection to the marketplace or selling products. We had no technology and recycling was just not as important to customers back then. To be successful you need to invent a new product or have an existing product with an existing market, that is either a better product or offered at a better price,” says Olson.

The company continued to have ups and downs and Olson’s cousin left the partnership on good terms. In 1998, the Saskatchewan government legislated an environmental levy on tires and Shercom Industries got a license to recycle used tires.

“Rubber tires take up a lot of space and hold stagnant water, which

We began to understand the customer and that the green in their pockets is what’s most important. They must see real value in a product made from recycled rubber. It’s our customers who are the true recyclers.

Shane Olson, President of Shercom Industries

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Image: Shercom Industries Inc.

The Business of the Year Award, is presented to a Saskatoon area business that demonstrates excellence in the areas considered key to its success. Shercom Industries previously won a SABEX Award in 2013 for its environmental commitment.

and has four children. Olson spent two years at the University of Saskatchewan’s College of Agriculture and Bioresources until his father had a spinal cord injury and needed help farming the family’s 5,500 acres (his father is now 82 years old).

“

“Rubber reinvented” is Shercom Industries’ slogan and, with 50,000 used tires coming through its doors each week, it’s a good one. The company won Business of the Year (sponsored by Edwards School of Business) at the recent 2020 SABEX Awards. Shercom Industries also received the Growth and Expansion Award. (sponsored by Nutrien).

Image: Shercom Industries Inc.

COVE R STORY

can then become a breeding ground for insects and rodents. Tires can also be a fire hazard due to their shape holding a lot of air which makes a whole tire pile fire difficult to extinguish. What is key is destroying the tire shape. For us, used tires provided a stable supply of raw materials to create other products that people can use,” explains Olson.

By 2002, the company was fully integrated in terms of collecting, processing and manufacturing new products from used tire materials.

At the same time, the consumer attitude to eco-friendly materials was changing with an increased demand for recycled rubber paving, parking curbs, auto ramps and more. The increase in internet use was also expanding access to new markets for Shercom Industries’ products.

“We began to understand the customer and that the green in their pockets is what’s most important. They must see real value in a product made from recycled rubber. It’s our customers who are the true recyclers.”

Challenges came again in the form of a massive fire at the Shercom Industries facility in April 2016. While the cause of the fire was an accident and all the proper protocols were followed, Olson describes the event as “my world burning down.” Three months after the fire, with tremendous support from its employees and the community, the company was up and running again.

On the topic of the COVID-19 pandemic, Olson had the foresight to build inventory in preparation for the huge growth in demand for landscaping and home improvement materials that happened

by May 2020. As a result of demand for these types of products,

Shercom Industries has experienced no COVID-19 related layoffs of its employees.

More recently, Olson has stepped back from the role he describes as “chief cook and bottlewasher” and worked to surround himself with “good people who believe in the company” to manage Shercom Industries’ day-to-day operations. That said, “I’m from a farming background and farmers keep working and don’t usually retire. For me, retirement is the day I stop pursuing.” www.shercomindustries.com

Shane Olson’s Learnings for Young Entrepreneurs • There will always be things you can’t control whether it’s a personal health concern or a global event. You can’t control the future, but you can manage future outcomes to the best of your abilities.

• Focus on improving the lives of other people around you, such as your employees and your customers. Help them be successful.

• Sometimes the element of risk, and the level of stress of being an entrepreneur are just too high a cost for an individual to take on.

• Leaders are not exempt f rom fear.

• Walk away f rom your successes but not your failures.

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PROFILE

Wiegers Financial & Benefits COMMUNITY INVOLVEMENT

We are thrilled and honoured to have been awarded the 2020 SABEX Community Involvement Award. Our understanding of the importance of making a difference continues to grow – and we can speak to all the ways in which it continues to benefit us personally - but to be recognized for it in this way is a humbling thing for which we will be forever grateful. It is also, very importantly, recognition of our incredible Wiegers Financial & Benefits team for

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whom making a difference is a way of life.

Their support and contributions makes doing what we do easier and all the more impactful.

to what a community – including the businesses within it - can accomplish together, and the cumulative impact of lending a hand.

But beyond that, one of the most incredible things about this award is what it represents and the message it sends: making a difference can, and perhaps should, be a corporate commitment no less than a personal one. This award is a testament

Wiegers Financial & Benefits and our inhouse charity Care for Kids by Wiegers thanks the Chamber and the incredible Saskatoon community for this meaningful award! www.wiegers.ca

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PROFILE

Donald Physiotherapy CUSTOMER SERVICE

Customer service and healthcare are often not thought of at the same time. When we think of healthcare offices we think - white walls, tile floors, long wait times, and abrupt no-nonsense conversations with front end staff. When we opened our business we said from the beginning that we wanted to be different.

We want to create an experience for our clients that is not only exceptional physiotherapy, but also a safe, comfortable, family-friendly environment. Winning the SABEX award for Customer Service

rewards the efforts of our team and solidifies our commitment to keep improving every day.

People usually come to see us because they are in pain. We recognize that and work very hard with our team to create trust with our clients. They have trusted us with their recovery and the service we provide them helps them recover physically, mentally, and emotionally. Our Vision is to be the leader in collaborative physiotherapy and the promotion of full health potential within or community. Customer service is such an important part of the customer

experience and we are very honoured to be recognised by the Chamber for our efforts.

Our team is our family. They were so excited when they found out we had been selected as the winner this year. This speaks volumes to their commitment, empathy, and passion. Michelle and I are proud of each and every one of them and the service they provide to our clients on a daily basis.

The Customer Service award is a great reflection of our people and that is what makes us the most proud. www.donaldphysiotherapy.com

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PROFILE

Kimberly Parent

Saskatoon Salsa Dance Company

ENTREPRENEUR OF THE YEAR For this year’s winner of the SABEX Entrepreneur of the Year Award, Kimberly Parent, business and dance are about community.

As a Metis woman, Kimberly’s roots run deep in dance; she believes it to be an integral part of human connection, meaning it should be inclusive for all. It’s that credence that drove her to found, successfully manage, and exponentially grow the Saskatoon Salsa Dance Company (SSDC).

Nearly fifteen years after the first SSDC class, Kimberly Parent operates Saskatoon’s premier Salsa dance studio. Her sound business knowledge and responsible risk-taking resulted in two major expansions: in 2013, when Kimberly began leasing her own studio space and in 2015 with a second space to accommodate class demand. She also founded the popular Holy Guacamole Dance Festival, putting the prairies on the map as a Latin Dance centre.

This SABEX award honours Kimberly’s excellence in business but also speaks to her mentorship and leadership. From the time she gives to local charities and entrepreneurs to hosting speaking and workshop events focusing on Indigenous women and youth, Kimberly’s community engagement doesn’t stop at the dance floor.

Instructor Sage Butler says, “Kim gives back in so many ways including to the dancers, particularly those who cannot afford or have family circumstances that prevent them from following their dreams.” Sage was inspired by Kimberly to volunteer with a student who otherwise, would not be able to dance. She says Kimberly is giving studio space and choreography time to make it happen. “Who is better deserving of such prestigious recognition?"

For Kimberly, this award isn’t just a trophy. “The recognition is meaningful for not only me but also for my family, students, and staff who have sacrificed, worked alongside me, and supported the studio for so many years. I am humbled and grateful. Thank you, Saskatoon Chamber of Commerce.” www.saskatoonsalsa.com

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PROFILE

Blue Moose Media MARKETING

It was an honour for Blue Moose Media to be selected as a Finalist, and to ultimately receive the SABEX Award for Marketing means everything to our team.

In terms of services, our number one priority is to train other small- and medium-sized Saskatchewan businesses how to use digital marketing and social media to market themselves. True to what we teach our clients, we’ve grown our own business with a marketing strategy that is entirely digital.

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To be recognized for something that is at the core of everything we do for our clients and ourselves is incredibly satisfying and motivating. We know how hard we work and how capable we all are, but it does feel good to receive this level of external validation for a job well done and for that, we are very grateful.

The pride we feel for our entire team is difficult to describe; this achievement is a result of collaboration, constant professional development, thoughtful conversations, and a drive for excellence

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that each of our team members brings to work every day.

We have amazing relationships with so many wonderful Saskatchewan businesses, and we find our joy and satisfaction in knowing that we are helping them succeed in the best way we know how. To these businesses, along with our families, friends, mentors, colleagues and the bigger YXE and Saskatchewan business communities, we say thank you for your support and encouragement. www.bluemoosemedia.com

PROFILE

Curbie NEW BUSINESS VENTURE

We are honoured to receive the SABEX Award for New Business Venture and we share this recognition with our Curbie Team, investors, support in government and encouraging families.

During this challenging time, we have been grateful for the support of IRAP and Western Economic Diversification Canada which has helped us navigate our way through and allowed us to continue to deliver a contactless service and online experience to our customers.

We sincerely thank our customers who have needed a vehicle during the pandemic and trusted us to deliver a safe, easy and exceptional experience.

Receiving this award means so much to Curbie as it recognizes the outstanding efforts made by our Curbie Team, helps to solidify us as an established business and places us next to other successful Saskatoon businesses that make up our community.

This award has been received by businesses

who have gone on to do great things which in turn helps pave the way for companies like ours. This award also means a lot to our customers who want to see our company succeed and earning this recognition is shared with all of them as well.

On behalf of everyone at Curbie, thank you Greater Saskatoon Chamber of Commerce for your support and this prestigious award! www.curbie.ca

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PROFILE

Sask Jazz Festival SASKATOONING

For ten days each summer, the city of Saskatoon bursts into song as the SaskTel Saskatchewan Jazz Festival plays host to hundreds of world class artists. Over 70,000+ hungry music fans devour the sounds of jazz, blues, funk, pop, and world music each year and gather to dance, sing, relax and make memories with family and friends where a sense of kinship develops among festival goers of all ages.

It is an incredible honour to be recognized

and selected for the 2020 SABEX Saskatooning Award. The award means a great deal to our organization because by showcasing the inclusivity and vibrancy of the city as well as enhancing the quality of life of Saskatoon residents it affirms the work we do embodies the very spirit of the award. When we consider the incredible organizers who we share the nomination with as well as those who have been previously recognized for this award we feel an immense sense of pride.

We are thankful to the Saskatoon Chamber of Commerce for organizing and hosting the 2020 SABEX AWARDS, Tourism Saskatoon for sponsoring the Saskatooning Award, all sponsors and local businesses that support the Saskatchewan Jazz Festival and the driving force behind our success - the incredible attendees, volunteers, and artists.

Cheers to our thriving city! www.saskjazz.com

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2020 SABEX AWARDS

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SABEX Hall of Fame Inductees Gordon and Maureen Haddock “We’re Prairie people.”

by Elizabeth Ireland

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Image: Gordon and Maureen Haddock

COVE R STORY

The Haddocks were made aware of their Hall of Fame induction before the pandemic hit Canada and before the SABEX Awards were rescheduled for October. Business Voice spoke with the couple after the Awards ceremony at their beautiful home overlooking the river in Cathedral Bluffs.

Their partnership began early – the Haddocks met in grade seven in Rosetown. Gordon and Maureen are both graduates of the University of Saskatchewan (with degrees in commerce and education, respectively). Gordon proposed exactly 50 years ago at Optimist Hill, they got married two and a half months later, and now have two daughters, two sons-in-law and four grandchildren.

Maureen, already teaching before they were married, went on to become an “itinerant” teacher for the blind.

Maureen describes Gordon as “creative, spirited and fiercely independent.” He knew from a young age that he wanted to own his own business. As an adult, he left jobs he loved because there was no opportunity to become part owner. Maureen wrote two books – Get a Bigger Wagon and Get an Even Bigger Wagon – documenting her husband’s experiences as a youngster in small town Saskatchewan. Maureen believes that growing up in a community like Rosetown allowed her husband “the freedom to develop his inborn entrepreneurial nature.”

The Haddocks love to share stories about their triumphs and challenges as entrepreneurs. And, after owning more than 18 businesses – selfstarted and franchises – they have many memorable experiences.

For example, in the early 1970s Gordon managed bands and his friend Ralph Johnstone was a booking agent. They decided to open H.E.L. Music Supplies (Haddock Enterprises Limited) on Broadway Avenue, to help bands purchase instruments and supplies at a better price. Their edgy slogan “go to H.E.L. for the best in music” created a stir and led to trouble getting the business name in the phonebook.

When Gordon’s father developed heart problems, he convinced his brother to help their father with the family pharmacy. During that same time, the couple had their first child and discovered that their “rock and roll lifestyle wasn’t conducive to parenting.” Six months after his brother joined their father in business, the Haddocks moved 32 BUSINESSVOICE SASKATOON

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back to Rosetown and the brothers enjoyed a nine-year partnership.

“It was the perfect next step. Rosetown provided a great place to raise young children. Of course, during this time, the brothers also opened a drugstore in Kindersley, a Captain Scott’s Fish and Chips franchise in Winnipeg, a stereo shop, and a card and gift store,” says Maureen.

In 1986, the family returned to Saskatoon. Trek 2000 Corporation was formed when the Haddocks brought The Body Shop franchise to Saskatchewan. They tell the story of Gordon going in search of a new business and driving through Alberta and British Columbia looking for an idea. He noticed The Body Shop in a Vancouver mall.

The tiny store had several staff and no customers. All of a sudden, the customers converged, and Gordon sat outside the little shop so long (assessing its comings and goings) that mall security came to have a chat with him. He visited The Body Shops in other malls and the stores “all shone like the first.”

Image: Gordon and Maureen Haddock

Each year, the SABEX Hall of Fame (sponsored by RBC) inducts a longstanding Greater Saskatoon Chamber of Commerce member, or members, who have contributed signif icantly to the city’s business community. This year, the inductees are entrepreneurs Gordon and Maureen Haddock – owners of Trek 2000 Corporation and active Saskatoon community members.

Image: Gordon and Maureen Haddock

PROFILE

PROFILE

“Saskatchewan’s spread-out population meant it was the perfect place to develop and test a home party business for The Body Shop International. Many of these innovations allowed The Body Shop to thrive in spite of dozens of copy-cat businesses that developed during the time,” says Maureen.

The couple got to know Dame Anita Roddick, The Body Shop’s founder and a retail legend. In 2006, after “20 wonderful years” the Haddocks sold their four stores (two in Regina and two in Saskatoon) and their home party business back to the company.

During their time with The Body Shop, the Haddocks had a Roots Canada store, a souvenir business, a children’s entertainment business called the Belly Button Buddies and a publishing division. They also brought lululemon, purveyors of technical athletic gear, to Saskatchewan. When they first met Chip Wilson, the lululemon concept was new and the company had not decided whether it would be a corporate or franchise operation. In 2010, lululemon bought back the Saskatchewan franchise.

The Haddocks and Trek 2000 Corporation continue today – a partnership with 3twenty Modular, the 47th Street Warehouse, selfstorage units, a small interest in a television company in Birmingham, England – the list goes on. Maureen also keeps busy with blogging, food writing, and other publishing endeavours. She even wrote a book entitled With Love, From Iraq about entrepreneurial newcomers to Canada.

“The advantage of being from Saskatchewan is that we don’t pose a threat. From an entrepreneurial perspective, our horizons are wide open – the best sailors in Canada come from Saskatchewan! We have that work ethic ingrained in us due to the very cold weather and our small population,” says Gordon.

The Haddocks were also the 2020 winners of the Raj Manek Mentorship Program’s Above and Beyond Award. During their thank you speech, Gordon explained their love for this beautiful province and belief in the Saskatchewan advantage. “Due to our small population and our homespun values, here, you can arrange to meet with a college dean, a mayor or even a premier – all for the price of a cup of coffee. We are blessed,” says Gordon.

Get a Bigger Wagon Young Entrepreneur Awards Presented by the Annual Haddock Entrepreneurial Speaker Series and the Edwards School of Business, these awards are open to young entrepreneurs f rom seven to 18 years old who already have an existing business. There are prizes ranging f rom $500 to $1,500 and the submission deadline is December 1, 2020. Find out more at www.getabiggerwagon.com.

Image: Gordon and Maureen Haddock

The Body Shop Canada was a leader among the many countries where the franchise existed. For example, The Stop Violence Against Women campaign was initiated in Canada. The Haddocks developed a Saskatoon Berry Pie scent and used it in a line of soap and candles (sold only in the province).

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2020 SABEX AWARDS

PRESENTED BY:

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2020 SABEX AWARDS

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2020 SABEX AWARDS

PRESENTED BY:

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2020 SABEX AWARDS

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VOLUNTEER PROFILE

SABEX Awards Committee Member Diane Ehrhardt

By Elizabeth Ireland

In her professional life, Ehrhardt is an Account Executive with CTV Bell Media, regularly utilizing her skills in budgeting, sales and event management (combined with her warm personality). She sells advertising for television, digital platforms and radio, and has been in her role for five and a half years.

Ehrhardt grew up in Bengough, Saskatchewan on a grain farm. She moved to Saskatoon for university in the 1990s and earned a Bachelor of Commerce from the University of Saskatchewan. She is married with two adult children.

She previously owned her own business – Serenity Apparel – in downtown Saskatoon.

“I enjoyed owning my own business and being an entrepreneur. I didn’t go broke or anything. Our store was just competing with online retailers more and more. We carried high-quality athletic wear and accessories for women and girls.”

Before that, Ehrhardt worked in business development and sales for the Saskatoon StarPhoenix for 14 years. Outside of her work at CTV Bell Media, and volunteering with the Chamber, Ehrhardt’s hobbies include gardening, yoga and Pilates.

“

Before the SABEX Awards committee, her volunteer work took the form of supporting her children’s sports teams and activities as they were growing up. “Regrettably, I didn’t start volunteering in this capacity with the Saskatoon Chamber until more recently.”

“The one thing that keeps me coming back to volunteer with the SABEX Awards – it’s the people in the organization itself ! I enjoy the comradery of putting together this meaningful event, as well as being included as part of the team,” says Ehrhardt.

Presented by Conexus Credit Union, on Friday October 2 the 25th Annual SABEX Awards were held at TCU Place to celebrate businesses in the Saskatoon region. The live event was notable for being one of the first in the city since the COVID-19 pandemic began. Ehrhardt describes the challenges involved in providing an enjoyable way to gather and celebrate, all while adhering to safety and social distancing protocols.

“As a result of COVID-19, this year’s SABEX Awards moved from the original date in April. The October event was very well done. It was nine rooms, with less than 30 people in each room. There were unique aspects to prevent any overcrowding, but there was still the delicious food and an opportunity to recognize all the winners. As well, high touch activities like swag bags and a silent auction didn’t take place this year.

We did miss the full-on networking piece though; I really hope we can go back to the 600-700 people event model eventually,” says Ehrhardt.

The one thing that keeps me coming back to volunteer with the SABEX Awards – it’s the people in the organization itself! I enjoy the comradery of putting together this meaningful event, as well as being included as part of the team.

Diane Ehrhardt

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“

Diane Ehrhardt has volunteered as a member of the SABEX Awards committee for the past three years (SABEX stands for Saskatoon Achievement in Business Excellence). As a committee member, Ehrhardt has coordinated many aspects of the event including swag bags, silent auctions, ticket sales and day-of activities.

Diane Ehrhardt “The Saskatoon Chamber facilitates a lot of networking, opportunities to meet people and ways to make business-to-business connections. Especially with COVID-19, people are working from home and just aren’t making the same connections. I also appreciate the Chamber’s policy work and learning events, such as the recent mayor’s election debate. By keeping members informed, I believe that Chamber membership really adds value. I have my own book of business, so I need to know what’s going on in my clients’ world,” concludes Ehrhardt.

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HIGHLIGHT REEL

Chamber Happenings

(Through a webcam) Chamber SUMMIT Intersectoral Roundtables The purpose of the Chamber SUMMIT Roundtables was to provide an annual forum for our members to convene and raise the most pressing issues facing their businesses today. The SUMMIT Roundtables brought together representatives from across our diverse business community and generated strategic discussions on items that formed the basis of the Chamber’s Advocacy platform for 2021.

Indigenous Awareness Training Level Two The Chamber Board and employees have recently been undergoing Indigenous Awareness Training facilitated by the Saskatchewan Chamber of Commerce. This training session covered how to implement an Indigenous strategy as well as information on hiring and retaining Indigenous employees.

Peer Power Complete Technologies Chris Fossenier, CMO of Complete Technologies delivered an interesting webinar on cyber-attacks and other online risks companies need to be aware of.

This educational piece, was full of tips and recommendations about protecting your company against ransomware and viruses, ways to detect and prevent attacks and also, how to react when your company network has been compromised.

Did you miss our last Peer Power Series? watch it by clicking here.

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HIGHLIGHT REEL

Chamber Happenings

Mayoral Debate

On October 14th the Chamber hosted a mayoral debate at TCU Place. The debate highlighted all six Saskatoon mayoral

candidates where they laid out their platforms at the first debate of the election season. The themes of business attraction and retention, sustainable growth and crime and safety were addressed.

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COMMUNITY

Tourism Saskatoon The resources also provide a framework for developing creative and effective controls that can minimize transmission risk without relying primarily on customers needing to follow a set of rules,” explains Robyn Reist.

Tourism Saskatoon team members wearing masks at the visitor centre.

The tourism sector has undoubtedly been amongst the hardest hit during the global pandemic. In our community, this hit has meant the loss of over 4,000 jobs, the closure of hotels, and the cancellation or postponement of large, high profile events.

Most importantly, this sector of our economy that is responsible for consistently enhancing the quality of life for residents in our city has been heavily compromised.

Tourism Saskatoon quickly saw the need for a program that would assist business partners across Saskatoon to sophisticate their internal safety controls and mitigate as much risk of COVID-19 transmission as possible. “We are embracing a re-imagined future in the tourism sector that centres around safety and security, and while we must provide that for travellers visiting our city, assurance to our local community is of utmost importance to us right now,” says Stephanie Clovechok, VP of Tourism Saskatoon. “Our community is at the heart of everything we

do and to ensure that we progress with the restoration of our thriving visitor economy, we must ensure that our people feel safe and secure first. We can then work to welcome visitors back to experience the vibrancy and personality of Saskatoon.

Tourism Saskatoon’s work has been made possible by our partnership with Robyn Reist of RCH Consulting. Robyn’s leadership supported the safety task force comprised of partners within the hospitality industry to create the CommUNITY Commitment. “As a safety specialist, my job is to help people identify and manage the risks associated with their work. The pandemic very rapidly introduced many new and unfamiliar risks to manage, as well as an overwhelming amount of information and guidelines for business owners to sort through. We created the CommUnity Commitment resources to try and simplify COVID-19 workplace transmission risks so that businesses could easily identify where they needed to put controls in place.

The Saskatoon CommUNITY Commitment is now a destination-wide pledge that provides resources and support for businesses to check or develop their internal controls, mitigating the risk of COVID-19 transmission for their employees, our local community, and visitors to our city. The resources provided do not replace any guidelines. Instead, they grow confidence in knowing businesses have done everything they can to operate with as much safety and assurance as possible. The pledge also creates a commitment that we as a community can unify around, bolstering Saskatoon as a pre-eminent Canadian destination that offers safety and security for all. Once the pledge is signed, partners display a written statement to customers reflecting the value placed on their health and safety. To sign the pledge, please visit tourismsaskatoon.com/unity and follow the instructions.

Tourism Saskatoon will be offering complimentary masks and bottles of hand sanitizer at their visitor centre to further support Saskatoon’s safety and security. The masks are made by local artist Christine Marie, owner of Awasis Boutique (awasisboutique. ca). They feature artwork that represents our community’s most iconic experiences that attract visitors from around the world and create such a depth of pride in our city.

Christine Marie, Awasis Boutique Close up of iconic Saskatoon images on masks.

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PRO MOTIONAL FEATURE

2021 Google Update: Design For Experience

by Mouneeb Shahid, CEO of 2Web.ca How would your business be impacted if your website came up first on Google every time a prospect searches for a product or service that you offer? Would it help if your business was ranking at the top results for all the keywords your potential customers are searching for? Of course, it would!

Now you may not be able to get top positioning for every keyphrase, but a worthy website that pays attention to how Google works and how its target audience behaves online will always win when it comes to attracting, retaining and converting visitors to customers.

Google rarely reveals any part of the secret sauce that powers its algorithm; however, in mid-2020, Google made a public announcement giving insights on its ranking recipe. Google acknowledged that it is their goal to rank reputable websites higher and that "digital experience" will play a crucial role in positioning. Google calls this algorithm update "Web Vitals."

It is no surprise that Google has pushed businesses to build "better" websites. After all, it is in their best interest to ensure that the links that users click on lead them to websites that present the best information in the most engaging way. Previously it has been challenging to measure digital experience due to a lack of a defined metrics that Google values. Yes, we know that Google is a sucker for websites that retain visitors. However, with the core web vitals now identified, we can directly measure, track and improve a website's digital experience.

Following are the three core web vitals that impact digital experience: Largest Contentful Paint (LCP) First Input Delay (FID) Page responsiveness (interactivity) Cumulative Layout Shift (CLS) Visual stability Let's explain each of the above in simpler terms.

LCP focuses on page load speed, emphasizing what is seen by your audience in the first 2.5 seconds. Some websites make the mistake of having a large image above the fold. Such practices may make the website look good but diminish usability and increase load time if not done correctly. Focus on giving the user information they intended to see as quickly as possible.

FID relates to "page responsiveness".

Google has done extensive analysis of what frustrates users, and it turns out, people are

very impatient creatures. There is no surprise there. We get agitated if things on a website don't function how they are supposed to or take time to act.

CLS factors in the visual stability of your webpage as users scroll through the content. If users have to shift back and forth, repeatedly scrolling to get the information they need, it will create added frustration and diminish the digital experience.

The good news is that LCP, FID and CLS metrics are measurable. If you are not analyzing your online audience's behaviour closely, you are missing out on a significant advantage of being found on Google. The sooner businesses act to optimize their website's digital experience, the greater the benefit will be once Google's Web Vital goes live.

To learn more about how you can optimize your website, visit our blog at www.2web.ca

CAMPAIGN

Totally Locally As the holiday season fast approaches, we encourage our community to support and shop at our local merchants. To eat, shop and support Totally Locally means that your hard-

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earned money stays within our community and will go towards local economic stimulus including the support of the local workforce.

This year when you are making your holiday

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purchases, think outside the box and towards the many unique possibilities that exist in your backyard.Your business community is safe and ready to serve, now we are just waiting for you.

PRO MOTIONAL FEATURE

BizAcademi: A Training Centre for Entrepreneurs

by Lana Sheppard, BizAcademi

Starting a business from scratch is hard, especially when you choose to do it alone.

Being the person solely responsible for the success of your new business forces you to learn many things on your own: how to properly manage your time, meet targets, and achieve goals, usually without the support of family and friends.

This was my life until March 2017 when I was implored by my eldest daughter to attend a Tony Robbins’ “Unleash the Power Within” (UPW) event in Los Angeles. After some convincing, I agreed, deciding to make it a mother-daughters weekend by inviting my youngest to go along as well.

I really didn’t see any reason for me to take the course that the event was promoting. After all, I had been in business for over a decade and felt that I had reached a lot of success. I was dedicated to my clients and staff, worked long hours, and was always the last one to go home.

When I wasn’t thinking about my business, I was dreaming about it. I was skeptical.

Before that event, I had been stuck on autopilot, going through the motions each day and dealing with a lot of stress. I felt like I was going through life at one speed, on one setting: work.

There was no “one-stop-shop” for entrepreneurs to receive a diverse offering of business and life coaching. The result was the creation of BizAcademi Training Inc. in partnership with Linda.

Until that event, I was of the opinion that I didn’t need someone else to teach me how to live my life - I was sure that I could learn anything I wanted on my own. The UPW event had such an impact on me that I signed up for the entire Tony Robbins University and Business Mastery.

BizAcademi offers business and life coaching to entrepreneurs, small businesses, and startups.

These took me two years to complete, and the first time in my life I was experiencing feelings of confidence, happiness, purpose, and gratitude.

You never know which decision will change your life forever.

The second pivotal moment in my life was when I attended an event hosted by Mary Morrissey, a life coach, author, and motivational speaker. Over the next two years, I travelled and attended courses by Tony Robbins and Mary Morrissey. I met people from all over the world, and found that no matter where an individual was from, they faced the same challenges in their life and business.

For me, attending the Tony Robbins’ UPW event in 2017 did just that. This event started me on a journey of self-transformation and ultimately changed the course of my life, something that would not have happened if I had not made the conscious decision to become the person I wanted to be.

When I returned home, I brought with me a wealth of knowledge, newfound confidence, insight, and the realization that everyone faced similar obstacles. I met with Linda Prafke, a business-advisor-turned-close-friend, and together we came to the conclusion that a training centre for entrepreneurs was needed.

Working one-on-one, we help our clients identify goals and get themselves into the right mindset to achieve them. We ask tough questions that lead to aspirational answers and creative solutions. Our slogan, ‘Building a business with meaning and purpose is a journey’ speaks to our realization that entrepreneurs should be encouraged to find balance within their personal life while also growing their business. That is the beauty of what we do!

Walk with me and you will see why.

To this day I have a business coach who dedicates her focus to my vision, opportunity and potential.

If you are experiencing some frustration in business or find that the functions in your company are not getting done, contact us at hello@bizacademi.

“What lies before us, what lies behind us, is nothing compared to what lies within us.”

– Ralph Waldo Emerson

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NOVEMBER / DECEMBER 2020 45

ADVOCACY

Working for You

Mandatory Masks: The Next New Normal The Greater Saskatoon Chamber of Commerce continues to actively advocate on behalf of its membership.

Mandatory Masks: The Next New Normal!

The mandatory mask debate has been a hot topic over the past several months and topped the political agenda through the municipal and provincial elections. The debate has been polarizing, and complex. The Chamber has explored the topic in depth, first through our COVID-19 Operational Committee and then through several different Business Pulse Surveys and our first all-member Business Pulse Call. What we have heard from our members is that there are many key factors that must be addressed when properly analyzing this policy decision and the impacts it will have on Saskatoon’s business community.

In the Chamber’s first Business Pulse Survey conducted in early August, 71% supported mandatory masks and 29% were opposed.

Given the recent spike in COVID-19 cases, we deployed a second survey where 90% were in favour of a mask policy with 10% opposed.

The Chamber took the question directly to members through a Business Pulse Call, the 46 BUSINESSVOICE SASKATOON

first of many the Chamber intends to host with members this year. Respondents were asked a series of questions that explored the potential consequences of a mandatory mask policy, both positive and negative.

Overall, there was a consensus that strong and immediate action was required in light of recent spikes of new COVID-19 cases and incidents where business operators and customers have ignored public health restrictions on large indoor gatherings. Chamber Members did not want to see our economy close, particularly as we approach the holiday season – a period which is traditionally the most active time of the year for both retailers and restaurants.

Members also supported the need for clear and consistent messaging from the Saskatchewan Health Authority (SHA) on which metric(s) would need to be monitored to assess the need for mandatory masks.

Knowing which metric(s) could trigger the implementation of a and further restrictions – is essential to managing the COVID crisis.

Members were clear that further closures, further restrictions on gatherings or closed borders would be devastating to our economy, creating challenges for many Members to do business and causing further disruptions to our supply chains. Clear metrics, properly

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communicated, would help everyone hold themselves and others accountable.

Members also felt it was important to consider the 2-3% of our population that are unable to wear masks for medical reasons. There are respiratory and cognitive conditions and disabilities that make wearing a face covering impossible. Accommodation therefore needs to be provided to these individuals, as well as a standard medical note or certification card that these individuals could carry, so others would know that they fall into this category.

As the voice of business in Saskatoon, the Chamber heard from Members about the effects of the Spring’s economic shutdown on their businesses and operations. Chamber Members cannot afford to move backward with any closure of our economy once again. It is everyone’s responsibility to do everything in their power to stop the spread of the coronavirus.

Wearing a mask and social distancing is the simplest and most effective method to stop the spread of the virus. As a Chamber, we strongly support the implementation of a mandatory mask policy in Saskatoon’s public places if the alternative is economic shutdown. We are in support of the SHAs recent announcement of a province-wide mandatory mask policy.

Stopping the spread while keeping the economy open needs to be priority #1.

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BUSINESSVOICE SASKATOON

NOVEMBER / DECEMBER 2020 47

CHAIR’ S MESSAGE

A Message f rom the Chair

I am sure you all can agree that there is power in connection, and even though connecting has looked very different since Mid-March, it has been an integral part of thriving. Our Summit and Mayoral Debate was another recent Chamber event of connecting. Once again, The Chamber staff created a safe event that allowed us to connect and engage with the candidates running for the Mayor position in the City of Saskatoon. It indeed was a unique experience but so great to see people (in 3D) and hear from the candidates on leading our city. At this event, we presented our main advocacy strategies for 2021 based on conversations we had with many of you at our roundtable events in September. Thank you for making us aware of where we need to focus and how things impact your sectors. I encourage you to review these on our website

“

Being part of the Saskatoon business community and The Chamber is something I am incredibly proud of.

The Chamber is the voice of business, and for those of you that are worried, frustrated, do not know where to turn with business, The Chamber should be your first step. The staff is always willing to listen and either assist or point you in the right direction. Many have indicated they feel alone in the business right now – you do not have to feel that way. Their doors are open, and they welcome you to stop in (please wear a mask, of course!). Being part of The Chamber allows you to voice your thoughts so our conversations truly reflect the true voice of the Saskatoon Saskatoon Chamber Board Chair Carla Browne business community.

Image: Gina’s Portraits

The Chamber gave us so many reasons to celebrate at the 25th Anniversary of the Annual SABEX Gala in October. The staff put together a safe event with many protocols but still allowed individuals and businesses to connect in person after months of virtualonly meetings. This first of a kind event in Saskatoon was a real success. The format may have looked different, but the celebration's result was no different from past years.

Another reason to celebrate at the SABEX awards was that we officially welcomed our new CEO, Jason Aebig, to The Chamber. His first month has been a busy one, but we are so impressed with his passion and deep caring for the business community. Saskatoon, we have chosen a leader that will lead us through these turbulent times, and the Saskatoon business community is fortunate to an individual as dedicated to Saskatoon as Jason is.

and provide feedback … we would love to hear it!

As we move through the last quarter of 2020, I am sure you will all agree that this year has taught us so much. Some have learnt what they value most; for others, it is how they can pivot and adjust when they did not know they could. Some have seen an opportunity and grabbed hold of it, and others have had to struggle to find a way to make ends meet.

We genuinely have businesses on both ends of this spectrum around us. Our decisions have to ensure we can support both and everything in between.

diverse community and clearly recognizes the impact of the COVID-19 pandemic on the business of all sizes, owners, and employees.

Any support we can offer each other during these challenging times will help businesses continue to operate and keep staff employed.

This Christmas, I encourage you to shop local and see all that Saskatoon has to offer.

Commit to experiencing the Entrepreneurial Spirit of Saskatoon as part of your Christmas Spirit, join me in our Shop Local initiatives and support those that are close to our homes.

Christmas…… yes, it is ever so close, and we do not know what it will really look like yet.

Will we be able to connect with our extended families? Can we travel? More uncertainty, but I hope you all will have a chance to relax and reflect on the past year. 2021 will be a year of recovery, and The Chamber will be alongside of you. Saskatoon is a caring,

I wish you all the best through this holiday season and look forward to connecting with you in 2021.

I am sure you all can agree that there is power in connection, and even though connecting has looked very different since Mid-March, it has been an integral part of thriving.

Carla Browne, Chair Greater Saskatoon Chamber of Commerce

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“

As I sit down to write this message, 3 C’s come to mind - Celebrating, Connecting, and Christmas, yes Christmas!

Sincerely, Carla Browne, Chair Greater Saskatoon Chamber of Commerce Carla Browne is the Chair of the Greater Saskatoon Chamber of Commerce and the Owner of Real Canadian Property Management Professionals Inc.

BOARD OF DIRECTORS

Chamber Board of Directors: Working for You!

Carla Browne

Chair Real Canadian Property Management Professionals Inc.

Graham Snell First Vice-Chair Chicken Farmers of Saskatchewan

Colton Wiegers

CeCe Baptiste

Second Vice-Chair Wiegers Financial & Benefits

Director Saskatchewan Indian Institute of Technologies (SIIT)

Joseph Gill

Juan Godinez

Todd Denzin

Katrina German Director KatrinaGerman.com

Director McKercher LLP

Director ViviGro Sustainable Solutions Ltd.

Tara McKeown

Dr. Adam McInnes

Sandra Ribeiro

Heather Ryan

Director Nutrien

Director Conexus Credit Union

Director Med Hack Enterprises Incorporated

Director Canadian Light Source Inc.

Director Federated Co-operative Limited (FCL)

Tanis Taylor

Director CCA Consulting BUSINESSVOICE SASKATOON

NOVEMBER / DECEMBER 2020 49

Safety at work is everyone’s right – and responsibility More than 21,000 workers in Saskatchewan are injured on the job each year. Everyone – from the CEO to front-line workers – is responsible for workplace safety. As an employer, your responsibilities start with making sure your employees can exercise their rights.

The right to know

what hazards are present in the workplace.

The right to participate

in keeping the workplace healthy and safe.

The right to refuse unusually dangerous work.

Learn about the three rights and how they make safe workplaces at worksafesask.ca The three rights are protected under the Saskatchewan Employment Act.