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June July 2012



Celebrating Success in Saskatoon

All the winners from the 17th annual Celebrate Success! awards gala

Business for Peace Awards

A Chamber delegation travels to Oslo for the Business for Peace awards

Campus View, member news & more


From left: WCB Board member Walter Eberle; WCB Chairperson David Eberle; K-Line: Dave Hannon, Amanda Krenbrink and Julian Hogeterp; WCB Board member Karen Smith; LRWS Deputy Minister Mike Carr; Front: Safe Worker Leeanne Koshykowski; Safe Employer Jim Kellett, K-Line.

WorkSafe Saskatchewan congratulates the 2012 Safe Worker and Safe Employer The 2012 Safe Employer Award was presented to K-Line Maintenance and Construction Ltd. The 2012 Safe Worker Award was presented to Leeanne Koshykowski of River Heights Lodge (North Battleford). These awards are given annually to recognize outstanding employers and individuals who strive every day to make Mission: Zero a reality in Saskatchewan. For information on nominating someone for the 2013 Safe Worker or Safe Employer Awards, visit

BUSINESS View June July 2012

Page 12 Features


Business for Peace Awards

A Chamber delegation travels to Oslo for the Business for Peace Awards

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Campus View

U of S Office of First Nation & Métis Engagement open for business

Celebrating Success in Saskatoon All the winners from the 17th annual Celebrate Success! awards gala

Chamber President Christian Braid hosting the Celebrate Success! Awards Gala - Image by Grant Romancia

BUSINESS View­is a bimonthly publication of the Greater Saskatoon Chamber of Commerce 104-202 4th Avenue North, Saskatoon, SK S7K 0K1 Phone: (306) 244-2151 Fax: (306) 244-8366 Email: Website: Twitter: @stoonchamber SaskatoonConnected: Reproduction of any material contained in Business View is permitted provided credit is given to the Greater Saskatoon Chamber of Commerce. Articles and criticisms are invited, but views expressed in Business View are those of contributors and are not necessarily endorsed by, or are policy of, the Greater Saskatoon Chamber of Commerce. We encourage you to support the business leaders whose names and products you see advertised in this issue as well as throughout our entire membership. The Board reserves the right to edit submissions.

BUSINESS View­ June July 2012

The Chamber

Greater Saskatoon Chamber of Commerce Building the Best Business Climate in Canada, Thereby Creating a City of Opportunity


Cover image by Grant Romancia

Kent Smith-Windsor, Executive Director Derek Crang, Membership & Marketing Director Terry Lawrence, Administration Roz Macala, Executive Secretary Breanne Lishchynsky, Director of Operations Linda Saunders, Bookkeeper Kevin Meldrum, Director of Communications Kayla Brien, Amy Dugan & Carson Widynowski, Committee Activity Co-ordinators




ntrepreneurship is a word that is tossed around loosely in North America. The word makes sense here in Saskatchewan when you look at our past. With a strong agricultural background, farmers have proven to be some of the most entrepreneurial out of any industry. That spirit has spread throughout our entire community over the years. Saskatoon has continued to foster entrepreneurship in a variety of ways. Saskatchewan Young Professionals & Entrepreneurs works to develop the younger generation in way that not only prepares them for business but also connects them to the community. Innovation Place brings together clusters of unique businesses which utilize each other in a way that promotes growth and innovation. Ideas Inc. has created an environment that brings together small start up businesses and provides support for their growth. There are numerous initiatives in Saskatoon aimed at fostering entrepreneurship, but I believe there

is a tremendous opportunity which is not receiving enough attention. The real opportunity for existing or new entrepreneurs lies within established organizations with an owner looking for succession. Young entrepreneurs are often scared at the prospect of having to invent a new product in order to be an entrepreneur. The issue we face is a generation struggling to perceive value in existing institutions. This is understandable for a generation that has seen some of the world’s largest organizations rise from basements and garages. Apple, Facebook, Google are all examples of new ideas that have risen from virtually nothing. If we use this as the yard stick for success, how could anyone truly they feel they have a chance with a new product. The reality is you don’t need to invent a new product. Businesses looking to reach the next level are in need of new leadership, capital, and energy. According to the BMO Retirement Institute 81% of small business owners

don’t have a succession plan in place. Pair that with the aging Baby Boomer generation and the amount of businesses looking for a buyer is immense. If we were to look at this PRESIDENT on a micro level, we Christian Braid would be able to find hundreds of businesses within Saskatoon alone that are in position to negotiate with a buyer. There will always be the need for the invention of new products. I would never discourage the pursuit of innovation. But for those of us who do not have the inventors touch, we still have opportunities to be successful entrepreneurs by growing existing businesses. - Christian Braid

2012-13 Board of Directors Barry Berglund CTV

Debby Criddle Synergos Management

Silvia Martini Interlink Research Inc.

Shawna Nelson Sheraton Cavalier Hotel

Evan Drisner Nu-Fab - Kitchen Craft Cabinetry

Sanj Singh AdeTherapeutics Inc.

Rhonda Speiss PotashCorp Gerry Bonsal SIAST Kelsey Campus

Tanya Knight MNP LLP Randell Morris Saskatchewan Indian Institute of Technologies Kristy Rempel Children’s Wish Foundation

President: Christian Braid Braid Flooring & Window Fashion


1st Vice-President: Troy Davies M.D. Ambulance Care Ltd.

2nd Vice-President: Tracy Arno Essence Recruitment

Past-President: Monica Kreuger Global Infobrokers Inc.

Executive: Tony Van Burgsteden AREVA Resources Canada Inc.

June July 2012

BUSINESS View­­­ ­


Chamber delegation travels to Oslo for Business for Peace Awards By Monica Kreuger


n May 7th, Kent Smith in the world through such ideas Windsor, Christian Braid, as bringing a group of Aboriginal former Cameco CEO people from Australia who had Jerry Grandey, and me, never even been on a plane, to Monica Kreuger, had the honour meet with a group of Aboriginal of attending the Business for people in Saskatchewan where Peace Awards in Oslo, Norway. they shared stories and ideas The Award aims to highlight about how to build community ethical and responsible business for their people through the practices, and the commitment of economic opportunities available business leaders as individuals to with Cameco. It was obvious to create long-term success or benefit us that this story was but the tip to their businesses, society and of the iceberg behind his belief in themselves. The Award Committee creating value in society while still consists of Nobel Prize winners in developing a profitable company. Peace and Economics and they We are so fortunate to have operate independently of the people with the vision of Mr. Business for Peace Foundation. Grandey in our midst. It was Over 90 nominations were surprising however, that we were made from around the world, the only chamber in Canada to with 6 recipients chosen. What nominate someone given the so impressed us was the calibre calibre of people we have. As a of candidate, all of whom were country we are humble, but if we exceedingly business-worthy. are to build greater connections Recipients included business in the world, share bigger ideas, owners from Egypt, Argentina, and build the bridge between Bangladesh, Lithuania and Monica Kreuger, Christian Braid, Jerry business and social interests that is Tanzania, and the COO of Cargill Grandey, & Kent Smith-Windsor in Oslo for sorely needed, we need to identify USA, each of whom made a the Business for Peace Awards those individuals that epitomize presentation that captured the these ideals and nominate them. attention of the audience at the Nominees can be from any size dinner held in their honour. And each country without his body guards for business so start looking now and keep left us with a clear impression that they some time after the announcement as your eyes peeled on the Business for were indeed committed to an ethical, well, and yet continued to receive no Peace website for information about the responsible set of values with the violent repercussions from the people next awards. purpose of creating economic value that he named. He was unable to say why We also met with the Oslo he went unscathed other than it was Chamber of Commerce and Canadian also creates value for society. One of the stories shared by such an outrageous announcement Embassy in Oslo as part of our ongoing Reginald Mengi from Tanzania, founder and that others may have felt he was building of international chamber and Chairman of the IPP Group, focused somehow protected from harm at some connections that can help you explore on his deep desire to get rid of the metaphysical level! His story was not international opportunities. One of the corruption in business in his country. unusual that evening and certainly gave key opportunity areas in Norway at the At one point he decided to set up a us all something to ponder. moment is “green” building so if that We also had the opportunity of is of interest to you, please contact the media event where he would name the top 5 most corrupt businessmen in the getting to know our nominee, Jerry Chamber for more information. country. And, he asked his bodyguards Grandey, on a more personal level. In the meantime, take a few to stand in the crowd instead of beside Humble by nature but powerful in minutes to read about the Business of him when he made the announcement. action and deed, Mr. Grandey had the Peace awards and what they stand for He wanted there to be no mistake that opportunity to meet the other nominees and think about how we can all increase and recipients at a special private our business-worthiness. he was serious. Nobody thought he would live to reception. During our time together we also learned more about his own see the end of the day. Monica Kreuger, Past President But he did. He moved around the commitment to create positive change Co-Chair Going Global committee

BUSINESS View­ June July 2012


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Promotional Feature


This summer: try a company-wide fitness challenge


ow that summer has arrived, it is a great time to organize an initiative that will encourage your employees to get healthier while creating some fun peer-to-peer competition in the office. It might seem like a daunting task at first, but organizing a successful and fun fitness challenge is easier than ever thanks to emerging technologies. Total Health Interactive is an employee wellness web application that was developed by Saskatoon-based Beagle Productions. With Total Health Interactive, each employee is given their own online profile where they can access the fitness challenge. From their account, employees can journal their nutrition and exercise, access guidance, and see how they are ranking in the challenge. Best of all, employees can access the challenge anywhere, at any time! Having worked with companies of all sizes across North America to execute successful corporate fitness challenges, Total Health Interactive suggests considering these five key components before putting in place a fitness challenge. These components are vital to ensure that your employees participate, improve their health, and have fun while they’re doing it. 1. Set a Goal Make sure that your fitness challenge has an end goal that is realistic for the majority of your employees. It’s important to note that a realistic goal doesn’t mean it should be easy. After all, the point of a fitness challenge is for it to be challenging participants. 2. Give an Incentive A key component of a fitness challenge is to provide an incentive that will motivate employees to participate in the fitness challenge. The incentive doesn’t need to be monetary and can range from offering the best parking spot for a month, to giving an extra day off.

community to tap into for support and encouragement is what will keep them engaged from beginning to end. Total Health Interactive creates your company’s own online community where employees can communicate and encourage each other, while at work or at home. For example, through this community, employees can find an accountability partner, exchange healthy recipes and plan group workouts. 4. Provide Guidance Employees will need a program to follow that will give them guidance while participating in the fitness challenge. It works best to have daily and weekly tasks for employees to complete. For example, a task could be: ‘Today, take the stairs instead of the elevator.” Try to create tasks that employees can complete while at work. 5. Use Today’s Technology By using Total Health Interactive, putting in place a fitness challenge for your company will be easy. All you have to do is choose the fitness challenge that’s right for you; whether it be a walking, weight loss, or calorie-burn challenge. With these five components in mind, it will be simple and easy to put in place a fitness challenge this summer that benefits the health of your employees, while building a stronger culture within the office. Isn’t it time that your company offered a fitness challenge to your employees? Get in touch with Total Health Interactive at 955-9948 or visit

3. Create a Community For some employees, having a

BUSINESS View­ June July 2012


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911 fee of 83¢ applies to each device. Plan is available to new and existing customers on a monthly, one, two or three-year term. This rate plan is not eligible for Add-a-Cell. Tethered Data can be added to the Talk, Text & Ultimate Data Plan upon request. Long distance rate for calls placed in Canada to anywhere in Canada or the U.S. – 25¢/min (U.S. roaming charges extra). Evening calling is 6 p.m. to 6:59 a.m. Weekend calling beginning at 6 p.m. Friday until 6:59 a.m. Monday. Note for BlackBerry® customers: The Talk, Text & Ultimate Data Plan is for devices with BIS (BlackBerry Internet Service) only. For Unlimited Text Messaging customer must be in Canada or the U.S. and sending a text message to a customer with a Canadian or U.S. carrier. For BlackBerry customers – Plan is available for devices with BIS (BlackBerry Internet Service) only. Fair Use Policy: SaskTel reserves the right to limit a Customer’s data speeds should the Customer’s total data usage exceed 10 GB in a given month. This reservation applies to all Data Plans. A Customer’s data usage is limited to 200 MB/month when roaming on another carrier’s network. SaskTel will endeavour to notify Customers when they are approaching the 200 MB monthly limit. Any usage by a Customer in excess of this monthly amount will be billed to and payable by the Customer at a rate of $0.10/MB and limited in data speeds. Fastest network claim is based on comparing SaskTel 4G network service to Rogers HSPA+ network service, based on SaskTel test of average upload and download speeds in large Saskatchewan centers. Mobile internet access speed provided by the network operator may vary due to the device being used, network congestion, distance from the cell site, topography, environmental conditions and other factors. Speed on the Internet is beyond the wireless network operator’s control and may vary with your configuration, Internet traffic, website server and management policies, and other factors. 4G not available in all areas. For Unlimited Text Messaging customer must be in Canada or the U.S. and sending a text message to a customer with a Canadian or U.S. carrier. © 2011 HTC Corporation. All rights reserved. HTC, the HTC logo and HTC Radar™ are trademarks of the HTC corporation. Android is a trademark of Google. Microsoft® Windows™ Phone 7 is a trademark of the Microsoft group of companies. © 2011 Samsung Electronics Canada, Inc. Samsung and Galaxy Rugby are trademarks of Samsung Electronics Canada, Inc. and/or its related entities used with permission. Screen images simulated. Google, Galaxy Rugby and Android are trademarks of Google, Inc. ©2011. BlackBerry®, RIM®, Research In Motion® and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. Used under license from Research In Motion Limited.

Promotional Feature


U of S Office of First Nation & Métis Engagement open for business The University of Saskatchewan (U of S) has a rich history of embracing Aboriginal culture and education and the recent establishment of a new office off campus is building on that tradition. On May 9th, U of S faculty, staff, students and alumni celebrated the grand opening of the Office of First Nation and Métis Engagement located at the English River Business Complex. The university’s presence on a First Nation reserve (located just south of Saskatoon on Highway 11) is intended to help the U of S become more engaged with Aboriginal communities, establish long-term relationships with Aboriginal People, and is a visible reflection of the university’s commitment to Aboriginal education and professional advancement in Saskatchewan and Canada. The office will seek to advance Aboriginal initiatives of the university, said Candace Wasacase-Lafferty, director of First Nation and Métis engagement at the U of S English River Office. “This is a centre for prospective students, researchers, employees and members of First Nation and Métis communities to learn about the university and its programming, as well as opportunities for employment, research and business development. It is intended for university members, First Nation and Métis people to engage and benefit from each other’s knowledge.”

BUSINESS View­ June July 2012

“We saw the potential for further partnerships”, added Joan Greyeyes, U of S special advisor to the president on Aboriginal issues. “That it is situated on First Nation land signifies to the Aboriginal people that we are sincere in establishing long term relationships.” There is already a culture of outreach and engagement on campus, explained Heather Magotiaux, vicepresident of university advancement, thanks to its priority within integrated planning. “We’ve had a history of strength in this area, and that is going to continue. The new office will provide more visibility to it and more support for people in doing their work around outreach and engagement as well.” In a province where the population may rise to half Aboriginal by mid-century, the U of S is striving to lead the way in Aboriginal post-secondary recruitment, retention and partnerships. Aboriginal engagement was recently identified as a top priority in the university’s third integrated plan, with an ambitious goal of reaching 15 per cent Aboriginal enrolment at the U of S by 2020. Currently, Aboriginal students comprise about nine per cent of the student body. Another goal is to increase the number of Aboriginal graduates, with more variety in their graduating programs, to prepare a new generation of Aboriginal people for the global knowledge economy.

Candace Wasacase-Lafferty (left) and Joan Greyeyes (right)

“It is intended for university members, First Nation and Métis people to engage and benefit from each other’s knowledge.” –Candace Wasacase-Lafferty, director of First Nation and Métis engagement at the U of S English River Office


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Greater Saskatoon Chamber of Commerce Charity Tee-Off BBQ and Pro Celebrity Drive the River Challenge Wednesday July 4th Noon Hour at River Landing.


Agreement streamlines business regulations


he New West Partnership Trade Agreement (NWP) between Saskatchewan, Alberta and British Columbia eliminates the need for multiple business registrations from one province to the next and streamlines regulatory requirements required to start and operate a business. These changes are intended to make it easier to do business in the West. The business community across Western Canada will experience a number of benefits from the streamlining of processes, including reduced efforts and costs. First phase: Extra-provincial registrations and procurement Extra-provincial registrations for business corporations will be possible starting on July 1 pursuant to NWP. ISC is working closely with our counterparts in Alberta and BC to ensure compatible policies, regulations and data exchange processes are in place to enable this change. All three provinces are to have equal access to Saskatchewan public sector tenders and to access these tenders online. ISC has already met this requirement; we are currently directing suppliers to the SaskTenders website. How will extra-provincial registrations work? As of July 1, businesses registering as a corporation will no longer need to register separately in each of the three jurisdictions. By choosing “extra-provincial” as an option when they register in their home province, business corporations will be registered in the other provinces that they choose. Business corporations will be asked to provide additional information by the home province. Business corporations should only choose “extraprovincial” if they intend to carry on business in the other

jurisdiction(s). A new business corporation will be able to register extraprovincially at the time of incorporation using the Corporate Registry system (COBRA online) or Business Registrations Saskatchewan. An existing business corporation will only be able to register extra-provincially through the Corporate Registry at this time. Fees for first-time business incorporations, as well as name search and reservation will be paid to the home jurisdiction. No corporation, whether existing or new, will have to pay a fee for registering extraprovincially and a business corporation will only need to file annual returns in its home province. Besides extra-provincial business registrations, two other types of maintenance transactions (attorney changes and head office changes) will be available online in all three provinces after July 1. Business corporations can maintain their registrations across all three jurisdictions. To change attorney or head office information, a business corporation may do so through the Corporate Registry system (COBRA online). Any other maintenance activities can be done by providing the Saskatchewan Corporate Registry with the applicable forms from the other jurisdictions. What happens after July 1, 2012? After July 1, the three provinces will begin working towards streamlining registration and regulatory requirements for limited partnerships, co-operatives and limited liability partnerships. This work will be completed by July 1, 2013. For more information, visit the New West Partnership website at

Ring honours Chamber Past Presidents


hen asked to make the Saskatoon Chamber of Commerce President’s ring, Robert Spark of Spark Custom Goldsmithing was thrilled at the opportunity to make a piece for the local institution. The process began by the Chamber choosing from various ring designs rendered by Spark. The gold ring has a modern shape with hand engraved script circling the band. Material for the ring came from a set of gold commemorative coins that the Chamber of Commerce originally had minted in 1982 to mark the 100th anniversary of the original Saskatoon temperance colony. Using the gold from the coins was a great way of making a symbolic link from the past into the present. The ring was presented to the outgoing president of the Chamber, Monica Kreuger, on May 17th. Robert Spark has worked as a goldsmith for over 18 years and more recently has been offering custom design services in Saskatoon through Spark Custom Goldsmithing. His arts and metal career began in Saskatoon, where as a student at Walter Murray Collegiate he was recognized as having talents in both metals and art. Spark started his arts career as

BUSINESS View­ June July 2012

a painter and has works in private collections in Saskatchewan. Spark went on to train at the Alberta College of Art and Design, in Calgary. There he was trained by internationally known goldsmiths such as Charles Lewton-Brain. Through his career, Spark The new President’s ring has worked as a goldsmith designed for the Chamber across Western Canada by Robert Spark including Calgary, Nelson, Salmon Arm and Saskatoon. Spark has made major pieces for private collections and for businesses across Canada. His work can be seen on display at Collectors Choice Art Gallery - 625D 1st Ave North Saskatoon or at



Celebrate Success! Awards Gala a hit


he Celebrate Success! Awards Gala was held on May 17th at Prairieland Park with an audience of notable Saskatoon businesses and community partners. The hosts for the event, Chamber board member Tracy Arno and new President Christian Braid did an outstanding job making the event special, in the style of “Old Hollywood”. Congratulations to the winners and nominees in all categories! Together, we want to celebrate the successes found everyday

in our community. We’d also like to recognize the success of board members Shawna Nelson and Evan Drisner for receiving the President’s Award for outstanding volunteer work with the Chamber earlier this year. Special thanks to Grant Romancia for the photography for this event. To view and order photos of the event visit the “client gallery” online at and use the password “sabex12”.

SABEX Community Involvement (Sponsored by SaskTel) Awarded to a business demonstrating substantial support for arts and culture, amateur sport, education, or volunteerism. Conexus Credit Union Pictured: Glenn Hepp (Conexus Credit Union) and Jennifer Campeau (MLA Saskatoon-Fairview)

SABEX Customer Service (Sponsored by CIBC) Awarded to a business demonstrating exceptional performance in providing services (wholesale and retail trade, purchasing and distribution, transportation, brokering, professional services, communications, and financial). Judging considers the relative size of the business. Reed Security Pictured: Virgil Reed (Reed Security) and Michael Delainey (CIBC)

SABEX Growth & Expansion (Sponsored by National Bank of Canada) Awarded to a business who has made significant changes in their business which has resulted in Growth or Expansion of 15 per cent or more of the business' markets, physical locations, number of employees, etc. HEALTHSERV Sask Pictured: John Craig (National Bank of Canada) and Arlene Jorgenson (HEALTHSERV) Award of Innovation (Presented by Innovation Place and the ILO - Industry and Liaison Office - U of S) Honouring groups or individuals at the U of S who have created, developed, and promoted a new concept, procedure, process, or product. Eric Neufeld and Chad Jones Pictured: Glen Schuler (ILO), Eric Neufeld & Chad Jones, Austin Beggs (Innovation Place)


June July 2012

BUSINESS View­­­ ­

Strategic Alliance Award (Presented by Saskatoon Community Foundation) This award encourages the development of partnerships between charities and businesses to enhance Saskatoon’s quality of life. On Purpose Leadership Inc., nominated by Charity Partner Big Brothers Big Sisters of Saskatoon Pictured: Wayne Wiens (Big Brothers Big Sisters), Alain Gaucher (Saskatoon Community Foundation), Nowshad Ali (On Purpose Leadership) and Trevor Forrest (Saskatoon Community Foundation) Community Leadership Award (Presented by Leadership Saskatoon) Presented to a community member that has displayed values in alignment with Leadership Saskatoon such as citizen engagement, diversity, and life long learning, while making a significant contribution to the community of Saskatoon. Kirby Wirchenko, Executive Director of The Broadway Theatre Pictured: Jane Kulbida (Leadership Saskatoon) and Kirby Wirchenko (The Broadway Theatre) SABEX Marketing (Sponsored by Handy Group of Companies) Awarded to a business demonstrating exceptional performance in marketing. Flaman Group of Companies Pictured: Diana Pereira (Handy Group of Companies), Steve Whittington (Flaman Group of Companies)

SABEX Environmental Sustainability (Sponsored by Cameco) Awarded to a business that has demonstrated a strong commitment to environment sustainability. Confederation Inn Pictured: Sheryl Fox (Cameco), Brian Sawatzky (Confederation Inn)

SABEX New Business Venture (Sponsored by SaskPower) Awarded to a new business venture which has been in existence for three years or less and which has shown positive performance in terms of current expected profitability, job creation or entrance into new markets. Metric Design Centre Pictured: Tara Holcomb and Tamara Bowman (Metric Design Centre)

BUSINESS View­ June July 2012


CELEBRATE SUCCESS! SABEX New Product and/or Service (Sponsored by Business Development Bank) Awarded to a business demonstrating exceptional performance in launching a new Saskatchewan-made product, device or service in the last three years. The James Hotel Pictured: Joan Fior and Corrine Lund (The James Hotel), Quinn Magnuson (BDC Bank) SABEX Small Business of the Year (Sponsored by TD Canada Trust) Awarded to a business with 15 or fewer employees that clearly demonstrates excellence in the areas they consider key to their success, including profitability, customer service, growth and/ or expansion, marketing, and employment creation. Reed Security Pictured: Dwight Bucholz (TD Canada Trust), Virgil Reed (Reed Security) SABEX Business of the Year (Sponsored by Edwards School of Business) Awarded to a business that clearly demonstrates excellence in the areas they consider key to their success, including profitability, customer service, growth and/ or expansion, marketing, and employment creation. IRC Innovative Rehabilitation Consultants Pictured: Daphne Taras (Edwards School of Business), Garry Derenoski (IRC) SABEX Hall of Fame Inductee (Sponsored by RBC Royal Bank) The recipient will be a long-standing member of the Saskatoon region business community. Ken Achs Pictured with Phil Klein (left) of RBC Royal Bank


June July 2012

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BUSINESS View足 June July 2012


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Promotional Feature


SSCRA marks its 50th anniversary of stock car racing in the city Ellenn Plastics Enduro race, which includes $7,500 in prize money. Our local divisions that will be racing this season include Mini Stocks, sponsored by PartSource; Thunder Stocks he Saskatoon Stock Car Racing sponsored by Cooper Association (SSCRA), owners and Tires; the Budget Car operators of Canada’s fastest 3/8 and Truck Rental Street mile paved oval, Auto Clearing Stocks; SKL Trailers Motor Speedway, is set for one very Pro Trucks, the Super exciting season. If you have not seen Late Models sponsored this facility, make a point of coming by WSSL Auto Parts out this season, you will be impressed. and the Mike & Ike’s This year the SSCRA is celebrating its Sask. Legends Series. Coverage of the Saskatoonth,Stock Car Association 50th anniversary of stock car racing. A Touring series that will opening day on June 5 1972 (reprint with celebration reunion is being planned for be visiting Auto Clearing permission from The Star Phoenix) the September long weekend. Motor Speedway include Twenty race events have been the return of the very popular Mac’s 150, and their points final on September planned for 2012. The kick off to the Legends Racing series with the Mac’s 15th in the WSSL Auto Parts Plus 150. season is set for May 12th with The Star Froster 50 on June 23rd and their second Once again in 2012, your $45 Phoenix Family Day. The green flag race date on August 11th. The Super NASCAR Canadian Tire Series ticket drops at 2:00 pm. The racing season Truck Racing Series is back for four will get you into two nights of bumper runs until Saturday, September 29th race dates in 2012 (June 16th, July 21st, to bumper action. Tuesday night racing at 2:00 pm, will be the ever popular August 18th and includes our local Mini Stocks, Super their points final Late Models and Pro Trucks. To add on September to the excitement on Tuesday night, 22 nd). Mark we are going green and will have your calendars representatives from our Saskatchewan for the four Roughriders on site signing autographs. races with the Come back Wednesday night to enjoy Dakota Dunes the Astro Towing Pro Truck 100, Casino Western followed by the NASCAR Canadian Tire Canadian Super series race, the Velocity Prairie Thunder, Late Model sponsored by Bayer CropScience. Circle Series. They your calendar and get your tickets early. Mac’s Convenience stores is will visit Auto Clearing Motor our official discount ticket outlet in Speedway on Saskatoon, Prince Albert and Melfort. June 23rd in Avoid line ups by purchasing your the Interstate tickets ahead of time and save a few Batteries 150, dollars! For more information visit www. on August 11th in the Blacksun 150, September SSCRA celebrates 50 years in Saskatoon (reprint with 1st in the SMP permission from The Star Phoenix)


BUSINESS View­ June July 2012



Are You For Sale?


Promotional Feature

By Mouneeb Shahid

’m sorry to say this, but gone are the days of anonymity when your online behaviour was only your business. Social media platforms now have the privilege to divorce you from your privacy and track your online foot prints for corporate benefits. The last time I checked, about 85% of Saskatoon was on Facebook with more than half of those people logging in on a daily basis. Twitter is on the rise too, which is astounding really as not too long ago Twitter in Saskatoon was the not-sopopular social media platform. Even Google+ has overcome its slightly rocky start to its launch and is beginning to garner more traction. So let’s face it head on. Online social platforms are, no, HAVE taken over our lives. They now represent how we communicate; how we express our thoughts; and the way we connect with friends. These platforms have become a powerful extension of our identity and whether we like it or not, each one of us taking part in social media is developing a personal brand online. As an online socialite your profile is evaluated on many different levels, but primarily it’s by the content you like, share and post. Have you ever wondered why, when you’re online and searching for a trip abroad, that after a few moments adverts appear on the page related to your destination? This is because your online activity “footprint” is systematically tracked and then fed in to complex algorithms that evaluate your interests. What is then presented (or spewed out) to you is highly targeted advertising. So if you start posting, sharing or liking content related to Barbie dolls on Facebook, you will very likely start seeing ads pertaining to Barbie dolls. I am sure that many business owners would view and understand how this kind of specific user data can be a goldmine. After all, businesses want to attract and advertise to their target markets. However, just a few years ago such a high level of precision was not possible. Now, with the ever increasing advancements in technology and how we communicate with one another, social media tools have processed user data in to a valuable resource for businesses to take advantage of. This transition has taken engagement marketing to a whole new, and somewhat, dubious level. We all live in a highly commercialized society. Each and every one of us is either selling or being sold to. As a user we have to be careful with what we post. Although it may feel like the content that you post is, well yours, that might not necessarily be the case. A classic example is the recent lawsuit by Debbie Douez from Vancouver, BC. Ms. Douez sued Facebook after she found out that her image was used in a Facebook “Sponsored Stories” Ad. After liking the page, “Cool Entrepreneurs”, her


image began to appear with the caption “Debbie Douez likes Cool Entrepreneurs.” What she claimed was that Facebook had no right to use her picture in these Ads. Unfortunately, Facebook does clearly state in their privacy policy that they can do this, and honestly, how many of us have actually read through or taken notice of this privacy policy? Like lambs to the slaughter, we all just accept it (and tick the box). So what lessons can be learnt from this? For one, make sure you have a good profile picture in case you are featured in an Ad. At least that way you can look good when being violated! I know I might be stating the obvious here but the Internet is not going away, which means that social media platforms are here to stay. Businesses have to wake up and realize this. You have to realize the potential that social media has when it comes to brand development and its use as a customer engagement tool. Businesses need to go where the customers are and they’re online doing research and engaging in discussions! So let me ask you this: Why not become a part of those discussions and become known in your industry as an expert? Becoming an industry leader takes time and with time you build relationships and communities. We all know how communities can be powerful when it comes to brand loyalty. The reality is that every piece of content online is a commercial opportunity. Content is what powers the Internet. The posts and updates to your online profile are treated as content and therefore a valuable commercial tool. You might not be for sale but your online activity certainly is! As always, we like to highlight our recent projects, please check out: 1. Women Entrepreneurs of Saskatchewan (www. 2. Stove Guard International ( 3. ChocoWrap ( 4. Aboriginal Friendship Centres of Saskatchewan (www. 5. Kinnaird Bagpipes & Reeds (www.kinnairdbagpipes. com) - we have been dealing with Rauncie for years and recently revamped her website completely. Mouneeb Shahid

June July 2012

BUSINESS View­­­ ­


Aboriginal businesses providing growth capital


askatchewan is blessed with top notch Aboriginal business leaders who are quietly building the foundations for a bright future with astute business investments. Organizations like Whitecap Dakota First Nation, Athabasca Basin Development Limited Partnership, Meadow Lake Tribal Council, Prince Albert Grand Council, Kitsaki Development Corporation, and the Muskeg Lake Cree Nation are leading the way, establishing profitable partnerships for long term wealth creation and sustainability. Following in their footsteps are 16 First Nation and Métis (FN/M) BRIDG Communities aspiring to be the best of the best, replicating the business processes, structures, and leadership styles of the most successful Aboriginal communities in North America, and seeking targeted investments in companies in Saskatchewan. These next generation leaders are participating in the Business Ready Investment Development Gateway (BRIDG) program delivered by Westcap Mgt. Ltd. Since 2009, BRIDG has been working with the communities to establish an appropriate governance structure and to get the communities business ready, incorporating best practices identified by the Harvard Project on American Indian Economic Development. The Communities have established business development corporations, led by skills-based boards of directors and are

managed by professional CEOs, have structured investment decision-making processes and regular reporting to the ownership group and are now seeking to invest in businesses across Saskatchewan. The investment might be an acquisition or joint venture or additional growth capital with typical transaction values ranging from $1M to $10M. Through BRIDG, Westcap provides a defined process for screening, completing due diligence, and closing investment deals. Aboriginal investment partners provide: • Succession plan options for owners looking to retire • Investment partners for management buyouts • Access to new markets • Preferred supplier status with companies who have Aboriginal preference policies • Access to land and/or natural resources through FN/M partnerships, and/or access to a significant workforce resource The BRIDG Clients are located across Saskatchewan are not restrained to investing in the region surrounding their community. In many cases the BRIDG clients are seeking to strategically invest in operations that are in other regions of the province. For more information or to discuss investment opportunities with your business, please contact Westcap at (306) 657-0200 or send an email to:

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Promotional Feature


The evolution of the Candle Lake experience


ocated at the gateway to Northern Using high quality, eco-friendly and Candle Lake at the Paddling Centre and Saskatchewan’s lake country, only maintenance free exterior materials Boathouse & Marina. 2.5 hours from Saskatoon and and finishings, timber detailing and The Lake House, a 3,200 sq. ft. 50 minutes from Prince Albert, seamless metal roofs, the development + facility is located at the heart of the Cordella is a place like no other, offering will embody a modern interpretation community and will comprise: a central a relaxed, back-to-basics approach to of ‘cabin-in-the-woods’, bringing the great room; small fitness centre; men’s lake country living. Bordered by game outdoors in and placing cabins into the and women’s locker / change facilities; preserve and crown land with direct land with minimal disturbance to the meeting room and preparatory / hosting access to Torch Lake and Candle Lake, natural landscape and vegetation. kitchen and bar. The Lake House Cordella’s authentic ‘cabin-in-theCordella’s home sites provide a property will feature: a large fire pit, woods’ experience combines a selection natural game preserve canvas for larger horseshoe pitch and skating pond; of expansive woodland home sites, scale cabins and homes, ranging in lot sport-court and tennis court; children’s exceptional custom cabin sites play area including tot-lot and and precision built turn-key spray park; and a seasonally cabins by Karoleena Homes. heated outdoor pool and two hot As the region’s only master tubs (summer and all-seasons). planned resort community The Cordella Paddling development, Cordella Centre will provide canoeists encompasses extensive onsite and kayaker direct access to and regional amenities and the tranquil waters of nonstate-of-the-art infrastructure motorized Logan’s Creek and complete with advanced water Torch and will include a parking and wastewater treatment / staging area, nature path / plants, power, natural gas, boardwalk, storage racks, deck hydrant system and a future / viewing area (covered and community retail core. uncovered) with Adirondack Building off the region’s chairs and floating dock system. abundance of recreational The community’s Cordella - a relaxed approach to lake country opportunities in both the meandering creeks, ponds and living summer and winter seasons, pathway system will culminate the region’s largest lake, Candle size from .5 – 1 acres and accommodating at the Lake House, providing a series Lake, is only a short drive from the building envelopes from 1,300 sq. ft. – of safe, easy to navigate connectors to community. Beyond lake activities, a 4,000 sq. ft. Fully serviced home site the community’s core while enhancing host of regional golf courses and other pricing starts from $75,000. connectivity to the passive amenities The Cabins at Cordella, offers a and sounds of nature. outdoor adventure pursuits, including ATV’ing are located on Cordella’s selection of custom cabin home sites The Boathouse & Marina will back porch. In the winter, the region along with precision built modular provide Cordella residents with is abuzz with snowmobiling, offering cabins by Karoleena Homes. The preferred, direct access to the vast access to 525 kilometers of groomed Cabins at Cordella single level product waters and beaches of Candle Lake. snowmobile trails connected directly range from 750 sq. ft. – 1,200 sq. ft., Located at the southern end of Candle to Cordella, with cross-country skiing providing a high quality finishings with Lake, the Boathouse & Marina is a quick and ice-skating further rounding out 2 and 3 bedroom plans affordably priced 15-minute drive from the community starting from $270,000 (lot and cabin). and will offer a 131-slip marina, daythe winter program. Unlike any other subdivision Clients will select from pre-set floor plan use launch and future gas station. The or community within the region, configurations, superior specifications Boathouse – a Cordella Club facility, will Cordella’s comprehensive approach to and finishing package options, be equipped with: change rooms and land planning has delivered a unique providing a stress-free, efficient build shower facilities; seasonal snack-bistro; blend of cabins and larger home sites experience. Utilizing precision build convenience store; and panoramic deck all under a bare-land condominium modular technology, Karoleena Homes overlooking the marina. and community architectural can deliver cabins within 4 months from In addition, The Boathouse & controls structure designed to uphold purchase agreement. Marina will offer basic boating and With a strong focus on families, fishing supplies, cleaning services and community character, value and appeal. Its distinct ‘Transitional Classic Cabin’ Cordella will encompass a wide array a 500-stall onsite “dryrack” storage architectural theme combines classic of onsite amenities. Anchored by the system and winterization facility at full cabin fundamentals, modern accents, Cordella Club, residents will enjoy build-out. natural materials and rich colour informal gatherings at The Lake For more information, please visit palettes that blend seamlessly into the House, Cordella’s central community us online at or call facility, and access to Torch Lake and Myron at 306-260-8398. landscape.

BUSINESS View­ June July 2012


CHAMBER COMMITTEES COMMITTEE CHAIRS Aboriginal Opportunities Melanie Stroh - Radisson Hotel

Meetings: 1st Tuesday of the month - 9:00-10:30 am

Agribusiness Development Bert Sutherland -

Meetings: 2nd Monday of the month - 3:30-5:00 pm

Business Growth Evan Drisner - Nu-Fab Building Products

Meetings: Last Tuesday of the month - 8:00 am

Celebrate Success! Christian Braid - Braid Flooring & Window Fashions Tracy Arno - Essence Recruitment

Meetings: Depending on need - more closer to event

Environmental Sustainability Al Scholz - A.N. Scholz & Associates Inc. Shane Borchard - Cameco

Meetings: Last Monday of the month - 3:30-5:00 pm

Future Opportunities Bill Brooks - eclecthink international Meetings: Depending on need

Going Global Ken Ziegler - Robertson Stromberg Pedersen LLP Monica Kreuger - Global Infobrokers Meetings: Last Thursday of the month - 3:30-5:00 pm

Government Affairs Andrew Coutts - Deloitte & Touche LLP Michael Chudoba - Innovative Residential

Meetings: 1st Wednesday of the month - 3:30-5:00 pm

Health Opportunities Dave Dutchak - MD Ambulance Care Ltd. Debby Criddle - Synergos Capital Management Inc. Meetings: TBA

Knowledge & Youth Development Taunya Woods Richardson - Canadian Youth Business Foundation Meetings: 2nd Wednesday of the month - 5:00 pm

Membership Development Evan Drisner - Nu-Fab Building Products Troy Davies - M.D. Ambulance Care

Meetings: 2nd Thursday of the month - 12:00-1:30 pm

Business of Science Carol Reynolds - Genome Prairie Sanj Singh - AdeTheraputics Inc.

Meetings: 1st Thursday of the month 3:30-5:00 pm More information available online at under Committees.


June July 2012

BUSINESS View足足足 足

For membership information contact Derek Crang (306) 664-0702 Visit today under Member Services for more details Ahmad’s Grocery Food Stores AND Retail 101-3521 8th St E, Saskatoon Phone: (306) 955-6425 Qazi Hassan Auto Clearing Motor Speedway Entertainment / Attractions 231-510 Cynthia St, Saskatoon Phone: (306) 956-3212 Herm Hordal Bailey Editorial Services Home-Based Business Phone: (306) 291-7773 Neil Bailey Bentley Systems Technology AND Home-Based Business Phone: (306) 856-3134 Graham Corsar Black Ink Marketing Home-Based Business Phone: (306) 380-7925 Raychel Moore Brightwater Senior Living of Stonebridge Retirement Facilities 102 Wellman Cres, Saskatoon Phone: (888) 477-1866 Jerusha White C F Orthotics Health Care - Services / Supplies AND Retail 2325 Preston Ave S, Market Mall, Saskatoon Phone: (306) 373-6766 John Chin

Enns Tours Taxi / Limousine Services AND Home-Based Business Phone: (306) 974-4155 Leonard Enns EPCM Global Consultants Home-Based Business Phone: (306) 880-5565 Omar Raja EPW Enterprises Inc. DBA: Lube Stop Automobile - Parts / Repair / Maintenance 1504 Idylwyld Dr N, Saskatoon Phone: (306) 665-5823 Paul Marcin Family Service Saskatoon Non-Profit Organizations 102-506 25th St E, Saskatoon Phone: (306) 244-0127 Deborah Bryson-Sarauer Frugal Swap Business Services 1499-2002 Victoria Ave, Regina Phone: 1-855-789-9998 Hao Tran Gallery, The / art placement inc. Art Galleries - Dealers / Supplies AND Retail 228 3rd Ave S (Traveller’s Block Annex), Saskatoon Phone: (306) 664-3385 Linda Stark Homes and Land of Saskatoon Publications / Publishers AND Home-Based Business Phone: (306) 244-0094 John Thiessen

Canadian Association of Family Enterprise Saskatoon Non-Profit Organizations 2366 Avenue C N, Saskatoon Phone: (306) 292-7838 Simone Kerby

International Bioresources Research Group Research & Development 127B-116 Research Dr, Saskatoon Phone: (306) 290-8190 Hayley Hesseln

Contango Strategies Consultants - Environment 410 Downey Rd, Saskatoon Phone: (306) 978-3111 Monique Haakensen

Pilot Energy Corp. Gas - Natural / Industrial / Medical 210-226 20th S E, Saskatoon Phone: (306) 651-5181 Alon Zack

Eastern IEE Consulting Ltd. Accountants / Bookkeepers AND Consultants - Business 205-302 Pacific Ave, Saskatoon Phone: (306) 974-1260 George Zhao

Prairie Maintenance Ltd. Construction AND Contractors 3202 Wells Ave, Saskatoon Phone: (306) 955-6060 G. Lee French / Gary French

Eden Flowers Ltd. Florists 134-1824 McOrmond Dr, Saskatoon Phone: (306) 975-3336 Tammy Kreutzwieser

BUSINESS View­ June July 2012

New Members Q-Line Trucking Ltd. Transportation Industry Box 110B RR 4, Corman Industrial Park, Saskatoon Phone: (306) 651-3540 Celine Assuncao / Reg Quiring Shuzi Health Health & Fitness AND Health Care - Services / Supplies Phone: (306) 763-1349 Julie Sarrazin Specklebelly’s Brew Pub / Athena Breweries AND Restaurants 900 Central Ave, Saskatoon Phone: (306) 249-0900 Stuart Commercial Real Estate - Commercial 840 48th St E, Saskatoon Phone: (306) 933-2929 Barry Stuart TalentC - People Services Inc. Consultants - Business AND Home-Based Business Phone: (306) 924-2296 Doug Lawrence Timeline Logistic Transportation Industry 4-833 51st St E, Suite 405, Saskatoon Phone: (306) 244-2323 Shari Anton / Troy Stimpson Towriss & Associates Workforce Solutions Ltd. Consultants - Employment / Training AND Home-Based Business Phone: (306) 373-6614 Vicki Towriss Wong, Yau Ming (Eric) Individual Members

Professional Association of Internes & Residents of Saskatchewan Non-profit Organizations PO Box 23, RUH, 103 Hospital Dr, Saskatoon Phone: (306) 655-2134 Kristin Johnson



FULLY SERVICED HOME SITES FROM $55,000 • 480 Acre New Lake Country Development • Extensive Creeks, Ponds & Community Pathway System • Direct Connection to Regional ATV and Groomed Snowmobile Trail Network • State-of-the-Art Water & Wastewater Treatment Plants • Exclusive Cordella Club Amenities: • Lake House Club Facility including fitness room, great room, pools, spray park, playground, sport courts, fire-pit and more • 131-Slip Marina, Boathouse & 500 Boat Dry-Storage Complex on Candle Lake

• Two-Bedroom Cabin & Lot from $270,000 • Three-Bedroom Cabin & Lot from $290,000

• Paddling Centre on Torch Lake • Call Myron at 306.260.8398 to find out more.

Profile for Greater Saskatoon Chamber of Commerce

Business View June July 2012  

Greater Saskatoon Chamber of Commerce

Business View June July 2012  

Greater Saskatoon Chamber of Commerce

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