Page 1

October 2011


Safri Investments Sheena Detwiller is making her mark in real estate investment

Young Entrepreneurs Neechie Gear supports young elite athletes

BHP Billiton Developing local projects for a global business


he only plan you’ll ever need! Get all your Voice, Data, Text and more for only $95/mo. Switch and Save right now to join Saskatchewan’s happiest customers on the largest and fastest 4G network. Get a $200 credit when you bring in your current providers bill and your unlocked 4G smartphone, or purchase a new 4G smartphone from SaskTel and receive $100 credit. Plus, there is no activation fee. BlackBerry ® Torch™ 9810 Smartphone

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In order to ensure an optimal network experience for all customers, SaskTel reserves the right to reduce data speeds on all Unlimited Data Plans for any customer who exceeds 10 GB of usage during a single bill cycle. Available to new 4G customers signing a voice and data contract on a three-year term. Offer expires December 31, 2011. Offer cannot be combined with any other offer. Customers who bring in a current competitors invoice and an unlocked 4G smartphone to activate will receive a $200.00 credit. Customers who bring in a current competitors invoice and purchase a new 4G smartphone from SaskTel will receive a $100.00 credit. Happiest customer research provided by the SaskWatch Research™ online panel, comprised of over 10,000 Saskatchewan residents. SaskTel received the largest number of high satisfaction ratings compared to other wireless providers, as of the first quarter of 2011. Comparing SaskTel 4G network service to Rogers HSPA+ network service, based on SaskTel test of average upload and download speeds in large Saskatchewan centers. Mobile internet access speed provided by the network operator may vary due to the device being used, network congestion, distance from the cell site, topography, environmental conditions and other factors. Speed on the Internet is beyond the wireless network operator’s control and may vary with your configuration, Internet traffic, website server and management policies, and other factors. 4G not available in all areas. BlackBerry®, RIM®, Research In Motion® and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. Used under license from Research In Motion Limited.

11STEL293_The Only Plan You’ll Ever Need Print Saskatoon Chamber 8.5” x 11”

BUSINESS View October 2011


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Safri Investments

Sheena Detwiller is making her mark in real estate investment

Young Entrepreneurs Neechie Gear supports young elite athletes

BHP Billiton Developing local projects for a global business


Sheena Detwiller, owner of Safri Investments Inc. - Image by Grant Romancia

BUSINESS View­is a bimonthly publication of the Greater Saskatoon Chamber of Commerce 104-202 4th Avenue North, Saskatoon, SK S7K 0K1 Phone: (306) 244-2151 Fax: (306) 244-8366 Email: Website:

Reproduction of any material contained in Business View is permitted provided credit is given to the Greater Saskatoon Chamber of Commerce. Articles and criticisms are invited, but views expressed in Business View are those of contributors and are not necessarily endorsed by, or are policy of, the Greater Saskatoon Chamber of Commerce. We encourage you to support the business leaders whose names and products you see advertised in this issue as well as throughout our entire membership. The Board reserves the right to edit submissions.

BUSINESS View­ October 2011


President’s View


Campus Update


Airport Update


Committee Updates

Cover image by Grant Romancia STAFF Kent Smith-Windsor, Executive Director Derek Crang, Membership & Marketing Director Terry Lawrence, Administration Roz Macala, Executive Secretary Breanne Lishchynsky, Director of Operations Linda Saunders, Bookkeeper Kevin Meldrum, Communications




fter a summer that seemed to fly by, we are firmly into a busy fall and all the activity this time of year brings as people juggle the return of their children to school with the ongoing responsibilities of building great companies. This is the Year of the Entrepreneur and around the world people are celebrating the work that entrepreneurs do. Being an entrepreneur is a risky journey, no matter how much research people do to minimize that risk. Given the growth in the number of youth and retiring baby boomers taking up an entrepreneurial career, we should take the time to recognize their contribution to our economy and our communities. In Saskatchewan there are 90,000 small and medium size businesses that account for almost 98% of all business. According to Statistics Canada, they account for 70% of our exports and provide jobs to 70% of the private sector workforce and their families. And on average entrepreneurs earn less than 80% of what a paid employee makes per year while working an average of 50 hours per week compared to 37 hours per week of an employee They start and run companies for many reasons but a primary one is that they see an opportunity and believe they can make a difference by providing a needed solution to a problem. And they contribute to the place that Saskatchewan and Saskatoon holds in our national economy. We continue to lead the nation in growth and while our resource sector has a significant impact on this, so do the entrepreneurs who are looking for, finding, and developing opportunities in a variety of industries. How can we help?

First of all, support our entrepreneurs by purchasing from them so that they can spend more time serving their clients right here at home rather than locating customers outside Saskatoon in order to develop their business. Tell others about them. Our world works on referral and word of mouth so encourage your colleagues, friends and family and encourage them to purchase as well. Give them feedback. PRESIDENT Entrepreneurs want to know what you think and how they Monica Kreuger can provide better products and services to you so tell them. The best place for innovation is their customers. If you are an entrepreneur, how can you build the larger entrepreneurial network? Buy from other local or provincial entrepreneurs. Refer others to your fellow entrepreneurs. Collaborate with each other to provide better products and services to more people here and abroad. Press the refresh button regularly so you can continue to be relevant. Grow global eyes so you can stay informed and see opportunity beyond the borders. Innovate so you can lead others to do the same. Mentor whenever you can and find your own mentors. Continued on page 17

Building the Best Business Climate in Canada. Thereby Creating a City of Opportunity.








Monica Kreuger Global Infobrokers Inc.

Christian Braid Braid Flooring & Window Fashion

Troy Davies M.D. Ambulance Care Ltd.

Brian Chalmers Concentra Financial

Tracy Arno Essence Recruitment

Troy Larmer United Group of Companies

Barry Berglund CTV

Gerry Bonsal SIAST Kelsey Campus

Debby Criddle Synergos Capital Management Inc

Evan Drisner Nu-Fab - Kitchen Craft Cabinetry

Lynn E. Hnatick MacPherson, Leslie & Tyerman LLP

Randell Morris Saskatchewan Indian Institute of Technology

Shawna Nelson Sheraton Cavalier Saskatoon

Sanj Singh AdeTheraputics Inc.

Rhonda Speiss PotashCorp

Tony Van Burgsteden AREVA Resources Canada Inc.


October 2011



Safri Investments - Sheena Detwiller is making her mark in real estate investment


oung entrepreneur and Saskatoonnative Sheena Detwiller is a local real estate investor and owner of Safri Investments Inc. A familyrun company since its inception in 2006, Detwiller operates Safri Investments along her parents. In the past five year, Detwiller’s company has acquired over ten million dollars worth of residential multi-family real estate in the Saskatchewan market. Her interest in entrepreneurship, investing and real estate began early as an adolescent. “At the age of fourteen I read Robert Kiyosaki’s book Rich Dad Poor Dad” says Detwiller. “This book really resonated with me. Through Kiyosaki’s teachings I realized that I could be a business owner and create passive income for myself so that I could live life on my terms.” After graduating from high school Detwiller enrolled in the Commerce program at the University of Saskatchewan. After completing her third year, Detwiller was approached with an opportunity to join a direct sales company. It was at this point that she decided to not complete her Commerce degree, but instead move to Toronto where she was directly mentored by the company’s top leaders and income earners. “It was through this experience that I learned the most about entrepreneurship,” explains Detwiller. “It taught me how to effectively network myself and my business, how to build a team and be a leader, and I also learned about sales, and personal development.” Safri Investments specializes in the acquisition and management of apartment buildings, which are purchased along with its investors and managed on their behalf. “We assist in the creation of wealth for our investors by providing secure returns with positive cash flow, tax sheltered equity growth, and hassle free management of assets held within our portfolio,” says Detwiller. “To date we have purchased 115 rental doors, which we continue to hold and manage. Our goal is to purchase an additional 100 doors within one year, and then continue to

BUSINESS View­ October 2011

grow the company to 5,000 rental doors.” The company sees a significant part of its growth to be done in Saskatchewan as the economy is fundamentally very strong and Detwiller expects it to remain that way for many years to come. Entrepreneurship isn’t without its struggles as Detwiller explains “the main challenge that entrepreneurs face is being able to obtain financing during the initial start up and growth phase of their business. This always seems to be a hurdle that entrepreneurs have to overcome.” However the risks are worth the rewards. “One of the most rewarding aspects of being an entrepreneur is the freedom and flexibility of being able to set your own schedule. By being your own boss you are in control of your future, and ultimately your income,” says Detwiller. “I feel that by being a young entrepreneur, you are ahead of the game. You can design and live your life according to Sheena Detwiller, owner of Safri Investments Inc. your terms, and what (Photo: Grant Romancia) is important to you.” Detwiller has some advice for other other business people, as you can learn a new entrepreneurs: “The journey of lot from one another. I would also highly being an entrepreneur can be lonely recommend finding a mentor, who is at times. It is important to surround willing to offer guidance, and advice, yourself with like minded individuals and someone who can be your support who can relate to the trials and system when needed.” tribulations entrepreneurs face,” she For more information on Safri says. “I would recommend to other Investments, visit http://www.safrientrepreneurs to network and meet




n September 2nd, 2011 the Greater Saskatoon Chamber of Commerce along with generous help from Conexus Credit Union put on a Huskie Tailgate Party to kickoff the 2011-2012 University of Saskatchewan Huskie Athletics season. The event featured a charity barbeque to Support Our Troops with musical entertainment by BullRush. Additional thanks goes out to Handyman Rentals for their help with the event. We hope to see you out next year! Photos on this page are courtesy of Grant Romancia.

Thanks to Conexus Credit Union for a great party!


October 2011



Neechie Gear supports young elite athletes


eechie Gear is the first clothing company in Canada to create, support and develop Canadian youth based sports teams and have sales year-round. The awardwinning concept was developed by Kendal Netmaker in Saskatoon in June, 2010, after Netmaker placed well in a few business plan competitions including 1st place in the 2010 Aboriginal Youth Idea Challenge and 5th place in the 2010 W. Brett Wilson Centre for Entrepreneurial Excellence i3 Idea Challenge. The word “Neechie” is a slang form of “my friend” or “the person I follow” in the Cree language. The company currently sells t-shirts, hoodies, and other apparel that are targeted to Aboriginal youth. A percentage of the profits go towards a club called the Neechie Athletics Club, which supports and develops elite sports teams and Aboriginal athletes in Saskatchewan. Neechie Gear also promotes education with their post-secondary and high school bursaries. Kendal Netmaker is from Sweetgrass First Nation which is also where he grew up. His goal to develop and support youth Aboriginal and non-Aboriginal athletes was as a result of his experience first-hand at how difficult it is to play on elite sports teams with little income growing up. Netmaker has been the recipient of several awards,

including: • ACE (Advancing Canadian Entrepreneurship) 2011 Saskatchewan Student Entrepreneur Provincial Champion. • 3rd place in the Brett Wilson i3 Idea Challenge 2011 ($10,000) • A runner up in the Progress2Capital Business Planning Competition in Regina • A nominee for the SYPE Young Professional of the Year Award • 1 of 6 chosen to form the CANDO National Youth Panel at this year’s conference. Netmaker will also be 1 of 30 Canadian entrepreneurs chosen to form Team Canada and attend the G20 YES (Young Entrepreneur Summit) in France this fall. For more information please visit http://www.

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BUSINESS View­ October 2011

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Congratulations to Kent Smith-Windsor


ent Smith-Windsor, Executive Director of the Greater Saskatoon Chamber of Commerce receives 2011 CCEC Council of Excellence Award. Kent was appointed Executive Director of the Greater Saskatoon Chamber of Commerce in 1996. His sound human and financial management has made him a leader and a person to turn to for guidance. During his years at the Chamber, Kent has worked with his small team and large volunteer base to successfully bring his Chamber consistently upwards year after year. The financial statements continue to demonstrate sound financial margins and continuous membership growth, with a membership of over 1800, as well as, maintaining a membership retention rate of 93% for many consecutive years. All of our committees are robust and working hard with many new volunteers engaged in the future of our community because

of his support. Kent has worked hard with the Raj Manek Mentorship program to match new entrepreneurs with “battle hardened” business people. He tirelessly mentors many new Canadians and Saskatchewanians that come to see him. With an aggressive open door policy, Kent works very hard to help people that come to him for advice. In addition, Kent has ensured that ongoing focused advocacy work has been a core mission of the Saskatoon Chamber at the local, provincial, national, and international levels. He has mentored many other Chamber managers across Saskatchewan and North America. Kent has shown a deep commitment to support his peers. He has been involved with the Chamber of Commerce Executives of Canada for many years as a President, Board Member and Member. He has strengthened Canada’s relationship with our Chamber manager peers in

the United States through the American Chamber of Commerce Executives, always promoting a stronger position for the Canadian Chambers in that organization. In 2005, he received the CCEC Manager of the Year Award for a population over 100,000 and in 2006, he received the ACCE Award for outstanding service to the association and the profession as a dedicated member of the Board of Directors. Kent has applied creativity, innovation, integrity, tireless effort, team leadership, selfless commitment, optimism, and respect for volunteers throughout his tenure. These attributes are the trademarks of someone who continues to be a role model worthy of a Chamber of Commerce Executives of Canada Council of Excellence appointment. Congratulations from the staff, board, and all the members of the Chamber!

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October 2011




Accreditation investment will pay dividends


usiness is always changing, and Daphne Taras, recently appointed dean of the Edwards School of Business at the University of Saskatchewan, wants to make sure the educational experience at the school meets those evolving needs. This will benefit not only the students in the school, but also the businesses they will go on to work for. A major item on Taras’ to-do list is to get accreditation from an internationally recognized organization. The school selected the Association to Advance Collegiate Schools of Business (AACSB) as its international inspector as it strives for accreditation, a goal Taras hopes to achieve in three or four years, not the five years it typically takes. “The process needs to make a difference. AACSB’s arm’s-length review will shine a light on every part equally, so we can’t sweep the crumbs under the carpet. A quality inspection will help us ensure the entire product is excellent,” said Taras of the review that will examine 21 aspects of the school, from faculty and academic programming to students and alumni. “It will require some self-scrutiny at every stakeholder level and it will force

everyone to strive for excellence,” she continued. “But why shouldn’t we want to fix weaknesses and join the other 20 or so accredited business schools in Canada? We are already strong in teaching, so students might not notice a difference, but this is something that

Daphne Taras

potential graduate students and faculty recruits will take note of.” A great example of the type of changes going on is the school’s revamped MBA program offered at the university’s Nasser Centre, downtown Saskatoon. Research and input from

Edwards MBA students in a lecture at downtown Nasser Centre

BUSINESS View­ October 2011

students has ensured the program will better meet student needs and keep Edwards competitive with other MBA programs across the country. “The program redesign does not include a significant redesign in content. It is simply a change in the mode of delivery,” said Noreen Gregor, director of the school’s professional programs. “Some courses were streamlined, but all core courses remain intact.” Gregor prepared for the improvements by researching MBA curriculum changes and discussing the current program with students, staff and faculty. The most noticeable change is moving to cohort-style programming in which fulltime MBA students will take all their classes together, taught by research-active and professionallyengaged faculty. “The benefits are the lifelong relationships you develop with your classmates,” Gregor explained. “They become your future network in the business community. Spending so much time together and working through a rigorous program really binds people together and makes the experience richer.” To replace the work experience entrance requirement of the past, the revamped program introduces an internship. “We help the students find a placement and provide support for resumé writing, interviews and presenting a professional image,” Gregor explained. Taras also points to the program’s flexibility—including the option to complete the MBA in one, two or three years— as another major benefit. “Students and employers have the choice of finishing the MBA depending on their needs and time.” These changes put the program and the school in very good shape moving toward AACSB accreditation. “This raises the currency of a degree from Edwards and that benefits everyone, students, alumni and potential employers,” said Taras.




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Cupcake Conspiracy steps into high gear By Christin Butcher, President and CEO of The Cupcake Conspiracy


he Cupcake Conspiracy opened in November of 2009 free cupcake and bragging rights for the week. Cupcakes and in the beautifully restored King George building on Icing Shots are specially priced during Cupcakes & Dreams 23rd Street at 2nd Avenue. We’ve been busy making and all proceeds from Icing Shot sales are donated to local our delicious peanut and tree nut free cupcakes ever charities. Each month we are excited to donate to a new since. We are proud to be a locally owned and charity that is making our community a operated business, baking fresh from scratch better place to live. every day and we’re pleased to donate any Cupcake flavour descriptions and leftovers to local charities. pictures are posted to our facebook page After winning the SABEX award for and twitter account each Thursday. Best New Business Venture at the Celebrate If you’re craving cookies, stop by on a Success! Awards, The Cupcake Conspiracy Saturday. We offer a delicious new flavour has stepped into high gear. In addition to each month! our sixteen delicious flavours and unique The Cupcake Conspiracy is excited to flavour of the week that are baked fresh daily announce we will be making our favourite in a peanut and tree nut free kitchen we are The Cupcake Conspiracy, recipes passed down from Grandma this now pleased to offer gluten free cupcakes by SABEX winners of Best New holiday season. Each of our staff members special request every single day of the week. Business Venture (Submitted will be creating a delicious cookie, square, If you want to try one, stop in on Tuesday Photo) or cupcake in honour of our Grandmas in when we have seven delicious flavours on December; just in time to sneak them onto offer alongside our regular cupcakes. They’re so good, you your goody tray for your holiday parties. won’t know you’re eating gluten free! For more information check out our website at www. Each Thursday, The Cupcake Conspiracy offers three, on facebook or follow us on unique flavours starting at 5 pm for Cupcakes & Dreams. twitter. You can always send us an email at cupcakes@ These flavours are often inspired by our favourite desserts, or give us a call at 306.374.5401. food combinations and customer suggestions. Customers can We’d love to hear from you! suggest new flavours and if they get made, they will receive a

A new spin. The Edwards MBA new format. Check it out at


BUSINESS View­ October 2011


NEWS AND ANNOUNCEMENTS LutherCare Communities 2011 accreditation

Chamber events are back for the season

LutherCare Communities has been granted a threeyear full accreditation by the Commission on Accreditation of Rehabilitation Facilities (CARF International), based in Washington, D.C., for its Housing and Community Services operations. “This is an extremely significant achievement that demonstrates LutherCare’s commitment to excellence,” said CEO Vivienne Hauck. “It assures our residents, clients, staff, funding agencies, donors and other stakeholders that our operations meet or exceed internationally recognized standards, and that we are dedicated to continuous quality improvement.” LutherCare’s more than 400 employees provide caring services to more than 1,000 residents and clients through the following locations: • Health Services: Luther Special Care Home and Luther Seniors Centre in Saskatoon. • Seniors’ Housing: Luther Heights, Luther Riverside Terrace, Luther Tower and three intermediate care homes in Saskatoon; Trinity Tower in Estevan; and Luther Place in Outlook. • Community Services: Six group living homes, the Home Help fee-for-service home support program, and Luther Family Housing in Saskatoon. For more information visit

One of the Greater Saskatoon Chamber of Commerce’s most popular networking events, Chamber on Tap is back after taking a summer break. On the first Wednesday of every month, the Chamber brings you a significant business personality to talking candidly about their career, their life, and take questions from the audience about anything they’d like to know. Chamber on Tap returns October 5th with Norm Wallace of Wallace Construction Specialties Ltd. Join us in the Rhino Room at Earls Restaurant & Lounge to sample drinks and enjoy a Pint-Sized Chat. It’s a great way to network with other members and get to know a local businessperson a little bit better. Also back is the Chamber’s Shaken with a Twist speaker series, which connects you with inspirational women in our community. September 22nd featured Rhonda Speiss, the Manager of Corporate Philanthropy at PotashCorp. This event is held regularly at Tusq lounge and features complimentary drinks, appetizers, and prizes. Watch the Chamber’s Event Calendar for more information and dates for upcoming talks. Just head over to for all the details. We hope to see you out at all the future speaker events from the Chamber.

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October 2011


CE-11-041 - OH&S Practitioner print ads - Chamber Business View 3.75” x 4.75”- July 2011



Where in the world do you want to go?


oing to Europe, Asia or escaping to a winter “Sun” destination? Air service out of Saskatoon makes it easier than you think! While Saskatoon may not have direct air service to destinations in Europe or Asia, getting there is easy with one-stop service connecting through major North American hubs. If you are planning a trip to Europe, Saskatoon offers over 300 one-stop flights weekly to London, Frankfurt or Paris through nine major North American gateway cities: Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa (seasonal), Minneapolis, Denver and Chicago. That’s over 40 opportunities per day to connect you to Europe! Getting to Asia is easy with 149 one-stop flights per week from Saskatoon to five major Asian gateways (Beijing, Shanghai, Seoul, Tokyo and Hong Kong) through six North American gateway cities (Vancouver, Toronto, Calgary, Chicago, Denver and Minneapolis). Essentially, that’s 21 flights per day offering a one-stop connection to Asia! If your destination is the USA, Saskatoon offers five

BUSINESS View­ October 2011

direct flights daily to three major US gateways (Minneapolis, Chicago and Denver). From these hubs you can connect directly to over 300 US cities! If a warm winter getaway is in your plans, Air Transat, Sunwing and WestJet are offering an attractive winter charter program with more flights, more destinations and an extended season. New destinations include Santa Clara, Cuba and Panama City, Panama. All three air carriers are offering direct flights to the popular Mexican destinations of Puerto Vallarta and Cancun. Direct flights are also offered to Montego Bay, Jamaica, Huatulco, Manzanillo and Cabo San Lucas, Mexico, Varadero, Cuba; and Punta Cana, Dominican. WestJet’s popular twice-weekly direct service to Las Vegas (Wednesdays and Saturdays) has returned and we look forward to twice-weekly direct service to Phoenix later this fall (Tuesdays and Fridays). Planning your trip is made easier with our RouteMapper program found on the Airport website at




Anyone can teach Microsoft Office® By Meaghan Avery, Training Director, The Bridges Training Centre Inc.


ave you ever attended a training session and hated a computer skills development plan is easily formulated and it? Why did you hate it? Did the facilitator speak in implemented. The new employee feels that the company is a monotone voice? Did they read from the book and interested in their success and in turn will be motivated to couldn’t answer a question unless the answer was in be more goals focused for the company. the book? Did they seem to just want to get away as quickly Software training prepares individuals for lateral moves as possible? within the company. Moving to a new position often requires Have you ever attended a computer skills training session a different set of essential skills. Without the appropriate level and thought exactly the same thing? of training to understand the new role, the employee may Software training has taken a beating in the last few struggle in their new environment. Providing employees with years because there is no regulation as to who can teach custom training appropriate to their new role would address computer skills and there have been some very bad new requirements, save time in trying to understand software experiences. Instructor-led courses are and its application on their own, often facilitated by uncertified trainers lessen frustration levels, and provide with little to no industry experience and a greater sense of job satisfaction. often possess little to no understanding Essential skills and software of adult education principles. Online training are incorporated into more courses are plentiful, but lack the inand more staff retention strategies. depth explanations often required by Providing corporate employees with participants. Manuals are either too the software skills to become more simple, or written in “computer speak” proficient, effective, productive, and do not always include exercises to and happier in their position goes a reinforce the written word. long way in ensuring an employer’s Software training does have a investment is well spent. Training significant role in the modern business is a comprehensive, cost-effective, era. Human Resource departments and easy-to-implement way to do are in search of a top quality software more with less. This is good news training facility where a professional for employers. and effective combination of learning Our comprehensive training methods is applied – demonstration services encompass current skill including real world examples; the assessment, staff development opportunity to ask participants specific planning and implementation, questions and bring examples; hands-on tracking, and post-training support. reinforcement; and reference material. You can come to us or we can come Computers enable us to accomplish to you. phenomenal tasks in our professions and We have Microsoft® certified, digital essential skills are expected at a dedicated trainers with many years © Nyul | level never before present in the modern of industry experience which allows day professional world. Ten years ago Good training with qualified instructors us to provide our unique custom the average age of the Saskatchewan adds value to your bottom line training solutions. We are very proud workforce was 39. The Ministry of to be locally owned. Advanced Education, Employment and Immigration using When the costs of training are weighed against the the 2006 census notes the average age was 46.1 years and benefits of enabling a well trained staff who know what they chances are that the software has changed along with the are doing, frustrations are minimized and work quality and latest economic forecast. We have all seen how easy it is to productivity increases – the training is well worth it. Good become outdated. How often have you heard “I didn’t know training adds value to your bottom line. it could do that – did it always do that?” The BEST Become BETTER! Software training allows individuals to become more versatile. They take on new and more complex tasks. The Microsoft® website on Office® certification states “that 93% of respondents in one study reported becoming more skilled in the Microsoft® Office applications they certified in – with 71% claiming ‘moderate’ or ‘great’ success.” Software training enables new employees to orient themselves more quickly and thoroughly than they would For more information visit otherwise. Once they understand what the requirements are,


October 2011




Saskatoon wows conference decision-makers


askatoon hosted hundreds of delegates complimentary shuttle transportation from for the Canadian Society of Association the airport, and positioning volunteers at all Executives (CSAE) 2011 National host hotels to provide tourism information Conference & Showcase on September to delegates. 15th– 17th, 2011. This was the first time this At the showcase, Tourism Saskatoon’s annual event was held in Saskatchewan. Conventions Saskatoon! committee – CSAE members included executive comprised of over 30 local partners – directors, meeting planners, and other key promoted more than the city’s tourism decision makers, all who plan and host their assets. They highlighted Saskatoon’s strong own conferences and meetings each year. economy and robust industry sectors that The event is regarded as a prime opportunity have been steadily attracting new businesses, for host cities to showcase their convention residents, and conferences to the city. product first-hand. The vision of the local On the first day of the conference planning committee was to see Saskatoon Tourism Saskatoon took the occasion recognized within the CSAE membership as an Michael Anderson, CSAE to launch an ambitious new marketing intriguing, enticing and desirable destination President & CEO (Submitted campaign – Saskatoon is Calling – to tell the for holding conventions and meetings, and photo) world about the benefits of hosting an event from all reports that goal was accomplished. in one of Canada’s fastest growing cities. The national conference offered delegates professional “Saskatoon is Calling will show a new confidence in our development and networking opportunities, and the showcase city and our ability to host major events. It also shows that brought together suppliers from across Canada to promote we are stepping out and selling our city, and not just waiting their product. This included representatives from convention for someone to come discover us,” says Brandt. He notes centres, hotels and tourism bureaus. that the campaign crosses over to all of Tourism Saskatoon’s “We had been looking forward to hosting this event,” marketing programs including sports, leisure, trade and says Todd Brandt, President/CEO with Tourism Saskatoon. media. “This event provided us with the opportunity to showcase our “For the past few years we have been using The Secret is great conference facilities and tourism product, and we were in Saskatoon as a campaign for our conventions and event excited to show off our city to the CSAE membership. We marketing. It’s hard to keep a secret now that everyone is were confident their experience in Saskatoon would exceed talking about us. It was time for something new,” Brandt said. their expectations.” Saskatoon is fast becoming one of Canada’s most The local host committee and Tourism Saskatoon staff impressive cities and Saskatoon is Calling emphasizes this had committed significant hours to ensuring the success extraordinary momentum and the city’s emergence as a of this event. Taking advantage of the opportunity to host, prime meetings/convention and event destination. Tourism Saskatoon sponsored three nights of events: the opening reception; a gala reception and dinner, showcasing the city’s history and diverse culture; and a “Fun Night,” highlighting Saskatoon’s urban feel and vibrant nightlife. “The goal of our stellar planning committee was to ensure delegates leave with positive and lasting memories of their experience in our city,” says Nowshad Ali, co-chair of the local planning committee. “And we know that it’s Saskatoon’s prairie hospitality that will keep them returning time and time again.” Tourism Saskatoon rolled out the red carpet by offering pre-conference tours of Saskatoon and area, providing

BUSINESS View­ October 2011



Provincial presence at international agriculture equipment trade show in Germany


askatchewan agricultural equipment manufacturers will have a greater presence at Agritechnica 2011, an international agricultural machinery trade show in Hanover, Germany, in mid-November, thanks to federal and provincial government investments for the Saskatchewan Trade and Export Partnership pavilion at the event. An announcement was made in August by the Honourable Lynne Yelich, Minister of State for Western Economic Diversification. WD is providing $282,000 to increase awareness of Saskatchewan and Western Canadian agricultural machinery companies and help them expand their participation in global markets by increasing their equipment exports. Saskatchewan Ministry of Advanced Education, Employment and Immigration and Export Development Canada are also supporting the event. “Our Government is pleased to invest in a pavilion for Saskatchewan agriculture equipment manufacturers at Agritechnica to raise the profile of western Canadian smalland medium-sized enterprises and help brand Saskatchewan manufacturers as global leaders,” said Minister Yelich. “We will continue to open new markets for Canadian businesses in order to create new jobs for Canadians.”


“Farming remains an important sector for immigration to Saskatchewan, particularly as we continue to foster entrepreneurship in our province,” said Rob Norris, Minister of Advanced Education, Employment and Immigration. “Agritechnica is an excellent platform to promote Saskatchewan’s rich opportunities for farm owners and operators.” The Saskatchewan pavilion will be one of the largest pavilions at Agritechnica, including a stage area, private meeting rooms, a two-level structure for special events and multi-media presentations throughout the stand area. Promotional signage, multilingual promotional material, and interpreter support will also be included. Approximately 23 Saskatchewan-based manufacturing companies, companies with significant manufacturing and distribution operations in the province, non-government organizations and provincial ministries are confirmed to attend the event. That number is expected to grow by the time Agritechnica starts in November. Held every two years, Agritechnica is the world's largest agricultural machinery exhibition. In 2009, it hosted 2,200 exhibitors and almost 350,000 visitors from around the world.

October 2011


MEMBER NEWS & ANNOUNCEMENTS Innovative Residential makes Profit Hot 50 list Chambers Plan in Saskatoon and area. In addition, they Innovative Residential has been named the 4th fastest growing company in Canada on the Profit Hot 50 list. The firm, which builds and markets affordable housing to Saskatchewan families earning less than $70,000 per year across Saskatchewan, partnered with the Province, the City of Saskatoon and Canada Mortgage and Housing Corp. to gain the financial support and credibility needed to get projects off the ground. Past projects include the renovation of former 1950’s era military housing in McNab Park in Saskatoon into attractive and affordable housing and then moving the housing to the Fairhaven neighbourhood under the project name Camponi Place. See for more information.

have a team of specialists providing a wealth of solutions for business owners, their employees and retirees. Nationally, the Chamber Plan provides group benefits to 30,000 small and medium sized businesses, members of 900 Chambers of Commerce which endorse the program. The Chambers Plan was introduced almost 40 years ago to make group benefits available to smaller firms. Today the Chambers Plan offers competitive rates, outstanding guarantees, and many free, value-added features for participants, including Best Doctors® diagnostic support services. The Chambers Plan has become the largest group insurance program of its kind in Canada, providing tangible benefits to members of participating Chambers and Boards. If you like to learn more about the Chambers Group Insurance Plan, please contact Andrea at Wiegers Financial & Benefits: or 306.244.0949

Andrea Hansen recognized for representing President’s View continued from page 4 top agency Andrea Hansen was recognized as representing the top agency in Alberta and Saskatchewan of the Chambers of Commerce Group Insurance Plan in Phoenix, Arizona from September 1st to 4th. Andrea had been working in the group benefits industry for over 10 years. Her passion is to share her benefits expertise with local businesses and help them build a sustainable and successful benefits program. Wiegers Financial & Benefits is the exclusive agency for the

BUSINESS View­ October 2011

Learn something new every day. We need entrepreneurs. We need the ones who are small, medium and large. We need those who are just starting, are stable or growing or are ready to exit. We need each one of you if we are to ensure our sustainable growth as a city and province and leader in innovation. On behalf of the Chamber and its staff, thank you for choosing Saskatoon as your place to do business! - Monica Kreuger




Winning with social media


ll marketers agree that “engagement marketing” is the most effective methodology for encouraging action from a target audience. On the Internet, social media tactics have been the most dominant form of engagement marketing. This is obviously due to the scale at which social media has infiltrated our lives. In fact according to a recent study by London’s Science Museum, it was determined after asking 3,000 Britons that most people would prefer to live without a flushing toilet rather than Facebook. Now we could always argue on prioritizing hygiene over our social profile but whether we like it or not, we must embrace our transition to a technologically obsessive culture. We are blessed and poisoned by its curse. We are left with no choice but to accept it and respect its power to interact, improvise and influence us in ways we never thought could be done before. I am not suggesting that we are becoming “social slaves”, at least not yet, but most of us do consider that being social is an integral part of being human. Since we have determined that we cannot escape these social circles, we must understand how we can leverage social media platforms and use their power to our advantage. The main reason why social media marketing is the most effective engagement marketing strategy is primarily because of its addictive and viral nature. All this is great but it would be even better if you can motivate, or perhaps even control your target audience to follow your agenda. Wouldn’t it be marvelous if there was a manual consisting of decrypted algorithms detailing a step by step hack to locate and conquer user accounts of your interest? Since that is not possible, I will make an effort to lay out the next best thing. So where do you start ? Before devising an action plan that works for your business model you need to understand that all social media platforms (and search engines) have a common backbone: content. Content is the livelihood of all social media engines and without it, there is nothing to process. There are 3 steps to a successful social media strategy: 1. Creating content that is related to your business, product or service. This would include any copy, graphics, pictures or videos. There is unfortunately no escape from this. Having original content will allow you to take control in driving targeted traffic to your presence online. 2. Publishing content: With a plethora of options to fulfill


any socialite’s craving, you can put your efforts to best use by focusing on the most popular social media platforms such as Facebook, Twitter and any other tool that is related to your industry. It is highly recommended that you include a blog on your website as well. Once you have setup these content channels, ensure that you interlink them together and add the ability for users to share any content they find interesting. 3. Finally it is important to manage your social media channels. The main reason why most businesses choose not to have social media profiles is because of maintenance. Thankfully there are some great tools that you can use to consolidate and monitor all your social media channels for management. One such tool is that allows you to manage hundreds of social networks, blogs, groups and newsletters all in one place. A point to note is that we should not forget the power of Facebook in the social media realm. It is the most widely used social media tool and if you use it effectively, you can leverage the awareness of your business quite significantly. As a reader of this article, if you go to our 2WebDesign. com Facebook page and LIKE it before Halloween, I will email you a comprehensive Facebook Marketing Guide on how you can use Facebook to funnel in business. Included in the guide will also be an exclusive set of tips to create an effective FAN page with proven strategies that will generate you results. To get the Facebook Marketing Guide, simply go to: 1. and click on the Facebook building in the footer area of our website 2. Hit the LIKE button 3. Email with a confirmation and we will email you back the Facebook Marketing Guide. Mouneeb Shahid

• • • •

The Following is a tribute to our recent client projects: North Saskatoon Business Association (www.nsbasask. com) Ag-West Bio Inc. ( Rock Paper Sun ( Fortis Corporation (

October 2011




Developing local projects for a global business


hen BHP Billiton, the world’s largest diversified resources company, builds a new mine, it does so with the utmost care – ensuring that the interests of global shareholders as well as the needs of local stakeholders are looked after. And in Saskatchewan, BHP Billiton is not just building one new mine. They are building a whole new business from a conveyor belt of several new projects. Potash is a new commodity for BHP Billiton, but the company believes its experience in mining and marketing other bulk commodities will serve it well in this new venture. BHP Billiton also has the cash to ensure its new potash development projects have significant financial muscle behind them – these projects are backed by the balance sheet of one of the world’s largest companies. The Jansen Project, about 140km south-east of Saskatoon, is the most advanced in the line of projects. It recently progressed into the Feasibility

Melville Site (Source: BHP Billiton)


Diamonds & Specialty Products President Tim Cutt (Source: BHP Billiton) Study stage, and BHP Billiton hopes the project will be approved for execution in 2012. In the years that the company has been working on the project, it has committed $1.2 billion to Jansen. The Ministry of Environment has given the green light for what will be the first new potash mine in Saskatchewan in several decades and it is expected to be in production in 2015. While Jansen is being designed ultimately to produce 8 million tonnes of potash each year, it will be developed in stages. The first stage will be a 2 million tonne per annum operation and this will be ramped up in two more stages over about eight years to reach its capacity. At the Jansen site today, crews are preparing the shaft sites for the enormous task of freezing the ground to enable two water-tight shafts to be sunk over a kilometer deep. A total of 89 freeze holes have been completed and the freeze plant has been built. The ground freezing process is expected to take

several months, during which time some early surface construction work will begin. On the conveyor belt following Jansen are projects at Melville, Young, Boulder-Nokomis and others. The company has rights to over 14,500km2 of land in the Saskatchewan potash basin and its projects are in early stages. BHP Billiton is confident that it could eventually produce over 16 million tonnes of potash a year. Why is BHP Billiton interested in adding potash to its portfolio? Potash helps farmers to maximize crop yield and it promotes sustainable agricultural practices. And, as the world population increases, available arable land declines, which means farmers rely more on

Potash from Jansen Site core samples (Source: BHP Billiton)

October 2011


BHP BILLITON potash to increase the output from that declining land. Potash is a good fit for BHP Billiton – it involves underground mining, which BHP Billiton has over 150 years of experience in, and it is sold around the world in large quantities. BHP Billiton operates its own marketing arm with enormous experience in running the logistics chains that are needed to get its products to the right customers at the right time. To meet global demand and to grow and sustain this global business, BHP Billiton understands it needs to think locally. The company strives to be a valued member of the local communities in which it operates and has at its core a commitment to what it calls “Zero Harm” – to its people, to the environment and to the communities which host its operations. Nothing is more important to BHP Billiton than the safety of its people. BHP Billiton has a 40-year track record in Canada and operates the EKATI Diamond Mine in the Northwest Territories. There, BHP Billiton’s values can be seen in practice. The company procures from local businesses, employs local people and nurtures the development of local communities. It’s a way of thinking for BHP Billiton and it’s a way of thinking that is applied here in Saskatchewan. “As we go about building our new global potash business based here in Saskatchewan, we are aware of the enormous opportunity we have to be a valued and contributing member of the Saskatchewan business landscape and local community,” says Tim Cutt, President of BHP Billiton Canada Inc. “We in the potash business leadership team live, work and pay taxes in Saskatchewan. The company proudly supports initiatives that can drive change in the province.” During the many decades of the life of Jansen and the other projects, BHP Billiton expects to pay tens of billions of dollars in royalties and taxes to the Province of Saskatchewan. In creating thousands of jobs and procuring from local suppliers, BHP Billiton is excited to be part of the economic growth of the province it is proud to call home.

BUSINESS View­ October 2011

Jansen Site (Source: BHP Billiton)

Jansen Site freeze plant (Source: BHP Billiton)

Jansen Site shaft collar (Source: BHP Billiton)


COMMITTEE UPDATES COMMITTEE CHAIRS Aboriginal Opportunities Melanie Stroh - Radisson Hotel

Meetings: 1st Tuesday of the month - 9:00-10:30 am

Agribusiness Development Bert Sutherland - Meetings: 2nd Monday of the month - 3:30-5:00 pm

Business Growth Ron Dekker - Dekker Security Building Systems Consulting Shawna Nelson - Sheraton Cavalier Hotel Meetings: Last Tuesday of the month - 8:00 am

Celebrate Success! Christian Braid - Braid Flooring & Window Fashions Tracy Arno - Essence Recruitment Meetings: Depending on need - more closer to event

Environment & Sustainability Al Scholz - A.N. Scholz & Associates Inc. Shane Borchard - Cameco

Meetings: Last Monday of the month - 3:30-5:30 pm

Future Opportunities Bill Brooks - eclecthink international Meetings: 3rd Tuesday of the month - 8:00 am


The Agricultural Producers Association of Saskatchewan (APAS), the Saskatchewan Environmental Industry and Managers Association (SEIMA) and the Greater Saskatoon Chamber of Commerce are proud to present the 2011 GOING GREEN GROWING GREEN CONFERENCE - the Environmental Agri-business Symposium for Farm Producers. Keynote speaker, Dr. David Sauchyn, Ph.D., P.Geo. from the Prairie Adaptation Research Collaborative will speak about Vulnerability and Adaptation to Climate Extremes in the Americas with a special focus on strengthening the capacities of rural populations to adapt to shifts in climate variability and the frequency of extreme events. Join us for the third annual Going Green Growing Green conference and trade show on agriculture and energy. November 16th, 2011 Prairieland Park, Saskatoon. Seating is limited so register today!

BUSINESS GROWTH COMMITTEE Small Business week is taking place October 17th through the 21st. The Business Growth Committee is working hard to bring you new and exciting opportunities to learn and network. On October 20th the Business Growth Committee will be hosting an event titled Connections! This event is an initiative to help inform existing businesses about the many organizations that can support and educate their business growth in Saskatoon. This exciting speed networking event will be held at Ideas Inc from 7:30-9:00 a.m. on October 20th

Going Global Ken Ziegler - Robertson Stromberg Pedersen LLP Monica Kreuger - Global Infobrokers Troy Davies - M.D. Ambulance Care Meetings: Depending on need

Government Affairs Andrew Coutts - Deloitte & Touche LLP Michael Chudoba - Innovative Residential

Meetings: 1st Wednesday of the month - 3:30-5:00 pm

Health Opportunities Dave Dutchak - MD Ambulance Care Ltd. Debby Criddle - Synergos Capital Management Inc. Meetings: TBA

Knowledge & Youth Development Taunya Woods Richardson - Canadian Youth Business Foundation Meetings: 3rd Tuesday of the month - 5:30 pm

Membership Development Troy Larmer - United Group of Companies

Meetings: 2nd Friday of the month - 12:00-1:30 pm

Science City Carol Reynolds - Genome Prairie Sanj Singh - AdeTheraputics Inc. Meetings: Depending on need

More information available online at under Committees.


October 2011


For membership information contact Derek Crang (306) 664-0702 Visit today under Member Services for more details

New Members

A Signature Experience: Wedding & Special Event Planning Event Planning AND Home-Based Business Phone: (306) 381-4552 Jennifer McDougall

Harvard Broadcasting DBA: Wired 96.3 Radio Stations 200-105 21st St E, Saskatoon Phone: (306) 653-9630 Carley Caverly / Kim Diller

Reel Communication Inc. Cable TV / Internet AND Communications RR 3 Site 322 Box 15, Saskatoon Phone: (306) 229-6636 Trish Holst

Advanced Lawn Care Home-Based Business Phone: (306) 230-6323 Jeff Thiessen

Jeff Rask & Associates Financial Services Inc. Financial Services / Planning 475 1st Ave N, Saskatoon Phone: (877) 473-4383 Jeff Rask

Safri Investments Inc. Investments / Venture Capital PO Box 26025 RPO Lawson Heights, Saskatoon Phone: (306) 880-5567 Sheena Detwiller

Karen Walsh CA Prof Corp DBA: Walsh & Company Accountants / Bookkeepers AND Tax Planning 220-728 Spadina Cres E, Saskatoon Phone: (306) 477-2002 Karen Walsh

Sask Made Marketplace Food Stores AND Retail - Gift & Novelty 1621 8th St E, Saskatoon Phone: (306) 955-1832 Ken Neuman

Athabasca Basin Security LP Security / Surveillance Systems 207-2553 Grasswood Rd E, Corman Park Phone: (306) 382-2232 Ron Hyggen / Quenton Robins B & T Holdings Ltd. Home-Based Business Phone: (306) 260-5128 Rick Istifo BCDR Mechanical Repair Services Co. Inc. Trucks - Parts / Repair 2 Cory Lane, Site 414 Box 2 RR4, Saskatoon Phone: (306) 382-1695 Charlena Robinson The Bridge on 20th Fellowship Centre Inc. Non-Profit Organizations AND Other Services 1320 20th St W, Saskatoon Phone: (306) 933-2266 Linda Chamagne The Bridges Training Centre Inc. Consultants - Computer AND Education / Training 9-844 51st St E, Saskatoon Phone: (306) 657-2308 Meaghan Avery Byzwitt Management Services Home-Based Business Phone: (306) 244-3541 Corla McGillivray The Canadian Payroll Association Education / Training 135 Midvalley Place SE, Calgary Phone: (888) 729-7652 Deborah Aldridge Discovering IT Global Computers - Sales / Services / Supplies 14 Verbeke Pl, Saskatoon Phone: (855) DIG-SALZ Penny Reimer Downtown Dental Health Care - Services / Supplies 401 The Tower At Midtown, 201 1st Ave S, Saskatoon Phone: (306) 664-3555 Donna Gossen-Koob GT Performance Marine / RV Dealers 1-402 47th St E, Saskatoon Phone: (306) 651-2333 Glen Evans Guong Dong Jiesi Metal Product Inc. Home-Based Business AND Manufacturers Guo Dong Lu Gyro Productions Inc. Video / Film - Productions / Equipment AND Communications 207-220 20th St W, Saskatoon Phone: (306) 384-4703 Stephan Fuchs

BUSINESS View足 October 2011

Majestic Cabinets (1990) Ltd. Carpentry / Woodworking / Millwork AND Cabinets / Windows 511-45th St E, Saskatoon Phone: (306) 934-0660 Murray Cressman

The Saskatoon Express Advertising / Public Relations AND Business Services 15-2220 Northridge Dr, Saskatoon Phone: (306) 244-5050 Dale Brin / Shannon Simpson

Modern Dame Boutique Inc. Retail - Clothing / Costumes 107 3rd Ave N, Saskatoon Phone: (306) 653-0550 Megan Paul

St. Petro Mohyla Institute Associations / Clubs / Organizations AND Non-Profit Organizations 1240 Temperance St, Saskatoon Phone: (306) 653-1944 Lucille McInnes

Neechie Gear Home-Based Business AND Retail - Clothing / Costumes Phone: (306) 880-5598 Kendal Netmaker

Superpro Group of Co. Ltd. Landscape Services AND Home-Based Business 111 Haichert St, Warman Phone: (306) 931-4401 Bronco Skorupan

Normandale Holdings Ltd Real Estate - Developer AND Real Estate Commercial 3-2220 Northridge Dr, Saskatoon Phone: (306) 955-2060 Jack Van Norman

Synexe Consultants 401-311 6th Ave N, Saskatoon Phone: (306) 241-0780 Manuhuia Barcham

North Atlantic Potash Inc Mining & Exploration 374 3rd Ave S, Saskatoon Phone: (306) 664-1305 David Waugh Pac West Properties Real Estate - Developer Phone: (306) 287-8850 Tammy Monsen Pardessi Bazaar Retail 209A-2750 Faithfull Ave, Saskatoon Phone: (306) 974-0770 Rakesh Halari Penny Lane Wedding Store Event Planning 15-1724 Quebec Ave, Saskatoon Phone: 382-5505 Melissa Hutchings

TCU Wealth Management Financial Services / Planning 2311 Arlington Ave, Saskatoon Phone: (306) 651-6500 Celeste Labrecque Home-Based Business Phone: (306) 249-2714 Louise Egener-Morett Trembling Aspen Consulting Consultants - Environment AND Home-Based Business Phone: (306) 371-8108 Gord Androsoff Warmest Wishes Inc Retail - Gift & Novelty 218 Kutz Cres, Saskatoon Phone: (306) 361-5600 Tamara Kononoff

Prairie Railcar Services Ltd. Transportation Industry 205-3301 8th St E, Saskatoon Phone: (306) 956-7711 Kirk Sinclair

WC Food Services Inc. DBA: The Coachman Restaurants AND Night Clubs / Lounges 20-2325 Preston Ave, Saskatoon Phone: (306) 373-8885 Wayne Clement

Prairie Sage, Counselling and Consulting Home-Based Business PO Box 1 Ste 5 RR 1, Wakaw Phone: (306) 423-5252 Susan Burke

Western Grains Research Foundation Non-Profit Organizations AND Research & Development 214-111 Research Dr, Saskatoon Phone: (306) 975-0060 Barbara Kammerer


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