SXSW RECAP

SXSW SOUTH BY SASHA WEST MARCH 2015 / AUSTIN, TX

ANNUAL MUSIC, FILM, AND INTERACTIVE CONFERENCE AND FESTIVAL HELD IN AUSTIN. - SX SW.C OM

THE ULTIMATE POP-UP

VIRTUAL REALITY

3D PRINTING WORKSHOP WE-DESIGNS

TESTING OUT THE OCULUS AS I FLY OVER MANHATTAN HOW CAN WE USE THIS TECHNOLOGY TO PLAN CITIES MORE EFFICIENTLY / WALK THROUGH DESIGNED BUILDINGS / TEST LIGHTING ENDLESS OPPORTUNITY

TEMPORARY PALETTE BARRICADE WITH PLANTERS / POPPED UP OVER NIGHT / INTERACTIVE TO MUSIC TRANSITION

EVOLVING ART

TOKI IN TEXAS

THE WALK TO & FROM SXSW WAS DIFFERENT EVERYDAY AS I WATCHED THIS MASTERPIECE EMERGE

FOUND @ SOUTH BITES FOOD PARK & VARIOUS EVENTS

TWO THUMBS UP

signage on the side of the iconic pandora house which transformed from a warehouse to music venue overnight

LIFE SAVER

THE POWER OF DESIGN + TECHNOLOGY. THESE PRE-FAB, STACKABLE, FUTURISTIC PODS ARE DESIGNED TO PROVIDE RAPID RESPONSE EMERGENCY HOUSING TO AREAS HIT BY NATURAL DISASTERS IN NEED OF IMMEDIATE SHELTER. THIS IS ONE EXAMPLE OF THE 100’S OF IDEAS SHOWCASED AT SXSW, WHERE INNOVATORS ARE USING THE TOOLS (TECHNOLOGY) TO INITIATE CHANGE + IMPACT AT A LARGER SCALE. MUST WATCH VIDEO

WHAT IS IT REALLY...

01 “

DEFINING THE NEXT GENERATION RETAIL EXPERIENCE * * JENNIFER HYMAN KATRINA LAKE

JULIE BORNSTEIN

RENT THE RUNWAY CEO & CO-FOUNDER STITCH FIX FOUNDER & CEO SEPHORA CHIEF MKTG OFFICER

we’re not disrupting an existing market. we’re creating a new one.

- JENNIFER HYMAN

TAKE A WAY HAVE TO RE-INVENT TO BE RELEVANT CHANGE THE METRIC // SALES PER SF METRIC MIGHT BE WHAT KILLS RETAIL BRICK & MORTAR // HIGH RENT ONLINE / CUSTOMER SERVICE CENTER / DISTRIBUTION CENTER // LOTS OF SF BE SMART & GET ON HER LEVEL // PSYCHO-GRAPHICS OF WOMEN HAVE CHANGED / THE LANGUAGE BRANDS USE TO SPEAK TO HER HAS TO TOO / CHANGE THE CONVERSATION WOMEN NO LONGER LOOKING TO BRANDS TO FEEL BETTER ABOUT SELVES / SHE ALREADY LIKES WHO SHE IS EX: DOVE COMMERCIALS TELLING WOMEN TO LOVE THEIR SKIN / THEY ALREADY DO INNOVATION IS A BROKEN PROCESS // INDUSTRIES THAT ARE KAOTIC ARE RIPE FOR OPPORTUNIDATA IS THE MOST IMPORTANT ASPECT TO PERSONALIZED, COMPETITIVE ONLINE RETAIL.

03 CONNECTED STORE

RETAIL TECH: WHAT DOES THE FUTURE HAVE IN STORE

WATCH VIDEO

“

REBECCA MINKOFF + EBAY

* * HEALY CYPHER

EBAY HEAD OF RETAIL INNOVATION

EMILY CULP

REBECCA MINKOFF SVP OF ECOMMERCE, MKTG & RETAIL

DAVID NEWMAN

TARGET DIRECTOR TARGET’S TECHNOLOGY INNOVATION

MARC ROSEN

LEVI STRAUSS & CO EVP & PRES OF GLOBAL E COMMERCE

50

%

of consumers think they are

better informed than store associates - DELOITTE DIGITAL // THE NEW DIGITAL DIVIDE

TAKE A WAY THE STORE OF THE FUTURE // KNOWS ME PERSONALLY / IS ENTERTAINING / IS ABOUT DISCOVERY CONSUMER EXPECTATION IS CHANGING // DIGITAL STOREFRONTS / CONNECTED STORE / CONNECTED MALL ADAPTIVE TECHNOLOGY // CATERS TO THE CONSUMER MIND / MINDSET NOT GENDER IT ALL STARTS WITH MOBILE // 86% OF PURCHASES HAVE PRE & IN STORE MOBILE USAGE WEBROOM // PRE-STORE RESEARCH

WINDOW SHOP

SHOWROOM // EXAMINE MERCHANDISE IN STORE & BUY OFFLINE

WATCH VIDEO KATE SPADE + EBAY

RETAIL IS MULTI-SENSORY // IMMERSE & EMPOWER CONSUMER

TOOLS ZEETINGS // REVOLUTIONIZES THE WAY YOU PRESENT / TEACH / SELL / ENGAGES AUDIENCE

05 DESIGNING TOOLS FOR DESIGNING CITIES * * TIFFANY CHU AINSLEY WAGONER

“

CODE FOR AMERICA DESIGNER, URBANIST CODE FOR AMERICA DESIGNER

make mistakes, fail fast, re-adjust - TIFFANY CHU

TAKE A WAY CODE FOR AMERICA // NON-PROFIT / BUILD OPEN SOURCE TOOLS TO INTERFACE BETWEEN CITIZENS & GOV’T HAVE A BETTER [MORE EFFICIENT] CONVERSATION / TOOLS VALUABLE FOR EVERYONE DESIRE PATHS // REFRAIN FROM BUILDING PATH / ALLOW USERS TO CREATE IT / THEN BUILD WHAT CODE FOR AMERICA HOPES TO DO WITH TECHNOLOGY

TOOLS TEXTIZEN // CITIZENS FEEDBACK FOR THE DIGITAL AGE STREETMIX // DESIGN / REMIX / & SHARE NEIGHBORHOOD STREETS & SIDEWALKS TRANSITMIX // TRANSIT SKETCHING TOOL FOR PLANNERS & AGENCIES INVISION // PROTOTYPING / COLLABORATION / & WORKFLOW PLATFORM

07 CITIES / BLDGS / SCREENS: THE NEW CIVIC ENGAGEMENT

“

MICHEL ROJKIND

MIMI ZEIGER LESLIE WOLKE

ROJKIND ARQUITECTOS FOUNDING PARTNER DEZEEN // ARCHITECTURE CRITIC LESLIE WOLKE CONSULTING PRINCIPAL

the city is like the internet, if you know how to google it.

- WILLY GONZALEZ

TAKE A WAY GIVE UP CONTROL // DESIGNING FOR OTHER THINGS TO HAPPEN OPEN SOURCE // RE PROGRAM THE PROGRAM ARCHITECTURE = HARDWARE / WHOSE GOING TO DESIGN THE SOFTWARE CIVIC AMENITIES // HOW CAN PRIVATE SPOTS SERVE BROADER CIVIC ISSUES PUBLIC AS PASSIVE / BLURRING OF PUBLIC & PRIVATE LEVERAGE SPACE TO CREATE PLATFORM MASTER PLANNING // NEIGHBORS MAKE ENVIRONMENTS / COMMUNITIES MOLD CITIES / ACTIVISTS POCKET PARKS / GUERRILLA STYLE / TACTILE URBANISM / NETWORKED URBANISM TRANSFORM // LET THE INFORMAL TAKE OVER THE FORMAL

W HO I S MR. RO B O T

STILL

WONDER ING. . .

5 CRAZY B RAN D PROMOT ION S SXSW 2 015

F ULL STORY

T AR G E T E D

DON’T TELL ME WHAT YOU INVENTED,

MAKING CIRCUITS ELECTRONINKS DRAW YOUR OWN CIRCUITS SX CREATE EXHIBIT OPEN TO PUBLIC / HANDS ON

PERSONALISED RETAIL INTERACTIVE RETAIL WALL MADE USING SAME TECHNOLOGY KIDS TOY IS MADE WITH, CONDUCTIVE INK

TELL ME WHO YOU C HA N G E D - SE TH G OD I N

SXSW SOUTH BY SASHA WEST MARCH 2015 / AUSTIN, TX

R O

N I G I

L A

01 “

DEFINING THE NEXT GENERATION RETAIL EXPERIENCE * * JENNIFER HYMAN KATRINA LAKE

JULIE BORNSTEIN

RENT THE RUNWAY CEO & CO-FOUNDER STITCH FIX FOUNDER & CEO SEPHORA CHIEF MKTG OFFICER

we’re not disrupting an existing market. we’re creating a new one.

- JENNIFER HYMAN

TAKE A WAY HAVE TO RE-INVENT TO BE RELEVANT CHANGE THE METRIC // SALES PER SF METRIC MIGHT BE WHAT KILLS RETAIL BRICK & MORTAR // HIGH RENT ONLINE / CUSTOMER SERVICE CENTER / DISTRIBUTION CENTER // LOTS OF SF BE SMART & GET ON HER LEVEL // PSYCHO-GRAPHICS OF WOMEN HAVE CHANGED / THE LANGUAGE BRANDS USE TO SPEAK TO HER HAS TO TOO / CHANGE THE CONVERSATION WOMEN NO LONGER LOOKING TO BRANDS TO FEEL BETTER ABOUT SELVES / SHE ALREADY LIKES WHO SHE IS EX: DOVE COMMERCIALS TELLING WOMEN TO LOVE THEIR SKIN / THEY ALREADY DO INNOVATION IS A BROKEN PROCESS // INDUSTRIES THAT ARE KAOTIC ARE RIPE FOR OPPORTUNITY DATA IS THE MOST IMPORTANT ASPECT TO PERSONALIZED, COMPETITIVE ONLINE RETAIL.

02 THE RISE OF THE CREATIVE ECONOMY

“

EMILY HEYWARD

* * JUSTIN GIGNAC

RED ANTLER PARTNER WORKING NOT WORKING FOUNDER / NYC GARBAGE CUBE

RYAN MERKLEY

CREATIVE COMMONS CEO

SCOTT BELSKY

ADOBE VP PROD & COMMUNITY / CO-FOUNDER OF BEHANCE

the ones who win are the ones with strong brand experiences.

- EMILY HEYWARD

TAKE A WAY OPPORTUNITY THROUGH EXPOSURE // WORK IS SEARCHING FOR YOU / FOLLOWING YOU PULL UP YOUR SOCKS // YOU ARE YOUR BRAND DESIGN IS TAKING A FOREFRONT // SHIFTED TO THE CENTER OF THE GLOBAL ECONOMY BRAND & DESIGN = DIFFERENTIATORS // WHAT DOES A STOCK LOGO SAY ABOUT YOUR BRAND IT MAY BE PRICEY / BUT ITS CHEAPER THAN THE COST OF DOING IT TWICE INCENTIVE OF GETTING IT RIGHT // PRICELESS MULTIDISCIPLINARY // GOOD TO HAVE A RANGE OF SKILLS / BUT HAVE YOUR FOCUS MAKE YOUR OWN LUCK SUPERPOWER // USE SOCIAL MEDIA TO GROW YOUR NETWORK

03 CONNECTED STORE

RETAIL TECH: WHAT DOES THE FUTURE HAVE IN STORE

WATCH VIDEO

“

REBECCA MINKOFF + EBAY

* * HEALY CYPHER

EBAY HEAD OF RETAIL INNOVATION

EMILY CULP

REBECCA MINKOFF SVP OF ECOMMERCE, MKTG & RETAIL

DAVID NEWMAN

TARGET DIRECTOR TARGET’S TECHNOLOGY INNOVATION

MARC ROSEN

LEVI STRAUSS & CO EVP & PRES OF GLOBAL E COM-

50

%

of consumers think they are

better informed than store associates - DELOITTE DIGITAL // THE NEW DIGITAL DIVIDE

TAKE A WAY THE STORE OF THE FUTURE // KNOWS ME PERSONALLY / IS ENTERTAINING / IS ABOUT DISCOVERY CONSUMER EXPECTATION IS CHANGING // DIGITAL STOREFRONTS / CONNECTED STORE / CONNECTED MALL ADAPTIVE TECHNOLOGY // CATERS TO THE CONSUMER MIND / MINDSET NOT GENDER IT ALL STARTS WITH MOBILE // 86% OF PURCHASES HAVE PRE & IN STORE MOBILE USAGE WEBROOM // PRE-STORE RESEARCH

WINDOW SHOP

SHOWROOM // EXAMINE MERCHANDISE IN STORE & BUY OFFLINE

WATCH VIDEO KATE SPADE + EBAY

RETAIL IS MULTI-SENSORY // IMMERSE & EMPOWER CONSUMER

TOOLS ZEETINGS // REVOLUTIONIZES THE WAY YOU PRESENT / TEACH / SELL / ENGAGES AUDIENCE

04 HOW WE SHOP: THE PRESENTATION OF CURATION

“

FRED DUST

* * MICHAEL PHILLIPS MOSKOWITZ DAVE LIPPMAN

IDEO PARTNER EBAY CHIEF CURATOR EBAY CREATIVE DIRECTOR

curation is no longer a fleeting word, but a fixture of commerce.

- MICHAEL PHILLIPS MOSKOWITZ

TAKE A WAY CREATE ENCOUNTERS THAT MATTER // SINGULARITY / AMBIENT NOISE PURPOSEFUL / PRAGMATIC / INTENT / SOMETHING EXTRAORDINARY NOT A COLLECTION THERE IS MEANING IN MATERIALISM IF IT’S PURPOSEFUL 6 S’S TO SUCCESS: SITE / SHIPPING / SERVICES / SPEED / SOCIAL / ?

CURATION IS THAT WHICH IS CONSIDERED // EVERY PIECE MATTERS BE HUMAN // CONNECT / GO BEYOND / BE HONEST IT’S ABOUT MEMORABLE / MEANINGFUL / MEASURABLE EXPERIENCES, NOT JUST MERCHANDISE

05 DESIGNING TOOLS FOR DESIGNING CITIES * * TIFFANY CHU AINSLEY WAGONER

“

CODE FOR AMERICA DESIGNER, URBANIST CODE FOR AMERICA DESIGNER

make mistakes, fail fast, re-adjust - TIFFANY CHU

TAKE A WAY CODE FOR AMERICA // NON-PROFIT / BUILD OPEN SOURCE TOOLS TO INTERFACE BETWEEN CITIZENS & GOV’T HAVE A BETTER [MORE EFFICIENT] CONVERSATION / TOOLS VALUABLE FOR EVERYONE DESIRE PATHS // REFRAIN FROM BUILDING PATH / ALLOW USERS TO CREATE IT / THEN BUILD IT WHAT CODE FOR AMERICA HOPES TO DO WITH TECHNOLOGY

TOOLS TEXTIZEN // CITIZENS FEEDBACK FOR THE DIGITAL AGE STREETMIX // DESIGN / REMIX / & SHARE NEIGHBORHOOD STREETS & SIDEWALKS TRANSITMIX // TRANSIT SKETCHING TOOL FOR PLANNERS & AGENCIES INVISION // PROTOTYPING / COLLABORATION / & WORKFLOW PLATFORM

06 “

THE INNOVATION REVOLUTION: THINKING INSIDE THE BOX * * MARK RANDALL

ADOBE CHIEF STRATEGIST / VP CREATIVITY

innovation is born from insight & input

- MARK RANDALL

TAKE A WAY NO INNOVATION WITHOUT RISK PROCESS // INCEPTION / IDEATE / IMPROVE / INVESTIGATE / ITERATE / INFILTRATE BOX CONTAINS PROCESS THAT WALKS YOU THROUGH HAVING AN IDEA / TESTING IDEA / IMPROVING IDEA A SET OF ACTIONS THAT YOU MUST PASS BEFORE ADVANCING IN ORDER TO SHIFT THE NEEDLE / NO RISK IS TOO BIG / $1,000 VISA WITH NO RESTRICTIONS OPERATING IN A TIME OF UNCERTAINTY // CENTRALIZED DECISION MAKING PROCESS NEEDS TO BE AUGMENTED EMPOWER INNOVATORS // ANYONE CAN INNOVATE ALL NEW IDEAS LOOK LIKE BAD IDEAS // THE TRICK IS EVOLVING THE IDEA RAPIDLY TO BECOME A GOOD IDEA NO IDEA IS EXACTLY RIGHT IDEA WHEN YOU START // ITS ABOUT PUTTING IT OUT / GETTING FEEDBACK / ITERATING ON IDEA

07 CITIES / BLDGS / SCREENS: THE NEW CIVIC ENGAGEMENT

“

MICHEL ROJKIND

MIMI ZEIGER

LESLIE WOLKE

ROJKIND ARQUITECTOS FOUNDING PARTNER DEZEEN // ARCHITECTURE CRITIC LESLIE WOLKE CONSULTING PRINCIPAL

the city is like the internet, if you know how to google it.

- WILLY GONZALEZ

TAKE A WAY GIVE UP CONTROL // DESIGNING FOR OTHER THINGS TO HAPPEN OPEN SOURCE // RE PROGRAM THE PROGRAM ARCHITECTURE = HARDWARE / WHOSE GOING TO DESIGN THE SOFTWARE CIVIC AMENITIES // HOW CAN PRIVATE SPOTS SERVE BROADER CIVIC ISSUES PUBLIC AS PASSIVE / BLURRING OF PUBLIC & PRIVATE LEVERAGE SPACE TO CREATE PLATFORM MASTER PLANNING // NEIGHBORS MAKE ENVIRONMENTS / COMMUNITIES MOLD CITIES / ACTIVISTS POCKET PARKS / GUERRILLA STYLE / TACTILE URBANISM / NETWORKED URBANISM TRANSFORM // LET THE INFORMAL TAKE OVER THE FORMAL

08 DESIGNING BRANDS FOR GEN X & GEN Y JOHN AVLON MIKE DYER

“

THE DAILY BEAST EDITOR IN CHIEF THE DAILY BEAST CHIEF DIGITAL OFFICER

don’t ask me to read about it - MIKE DYER?

TAKE A WAY ADAPTIVE STORYTELLING // IF ITS PREDICTABLE YOUR NOT GOING TO READ IT BRAND FWD EXPERIENCE // IT USED TO BE HEADLINE FIRST / BRAND 2ND / NOW ITS VICE VERSA IT CAN’T TASTE LIKE MEDICINE // MILLENNIALS HAVE PASSIVE INTEREST IN NEWS MAKE SURE WHATS IMPORTANT IS INTERESTING ALL JOURNALISM IS CONTENT / BUT NOT ALL CONTENT IS NEWS DON’T DUMB DOWN // TALK TO THE READER LIKE THEY ARE SMART RESPECT READERS INTELLIGENCE & TIME INSTEAD OF REFLECTING BACK TO YOU / HOW IMPORTANT “WE” ARE / REFLECT BACK HOW IMPORTANT WHAT THEY ARE DOING IS

VIRTUAL REALITY TESTING OUT THE OCULUS AS I FLY OVER MANHATTAN HOW CAN WE USE THIS TECHNOLOGY TO PLAN CITIES MORE EFFICIENTLY / WALK THROUGH DESIGNED BUILDINGS / TEST LIGHTING ENDLESS OPPORTUNITY

3D PRINTING WORKSHOP WE-DESIGNS

EMERGENCY HOUSING REACTION EXO HOUSING

THUMBS UP // LIKE SIGNAGE ON THE SIDE OF THE ICONIC PANDORA HOUSE WHICH TRANSFORMED FROM A WAREHOUSE TO MUSIC VENUE

LIFE SAVER HIDDEN IN THE BACK CORNER OF THE SXCREATE EXHIBIT WAS THIS FUTURISTIC POD LIKE STRUCTURE, I WAS IMMEDIATELY INTRIGUED. MUST WATCH VIDEO

WE DC DC’S PRESENCE IN AUSTIN DID NOT GO UNNOTICED / PRIME LOCATION - RESTAURANT TAKE OVER / DC BRANDED PEDI-CABS / RED WE DC T-SHIRTS / NO KINGS COLLECTION + WASHINGTON ECONOMIC PARTNERSHIP

TOKI IN TEXAS FOUND @ SOUTH BITES FOOD PARK & VARIOUS EVENTS

POP-UP TEMPORARY PALETTE BARRICADE WITH PLANTERS / POPPED UP OVER NIGHT / INTERACTIVE TO MUSIC TRANSITION

MAKING CIRCUITS ELECTRONINKS DRAW YOUR OWN CIRCUITS SX CREATE EXHIBIT OPEN TO PUBLIC / HANDS ON

EXPERIENCES + HIGHLIGHTS