SXSW

SXSW SOUTH BY SASHA WEST MARCH 2015 / AUSTIN, TX

01 “

DEFINING THE NEXT GENERATION RETAIL EXPERIENCE * * JENNIFER HYMAN KATRINA LAKE

JULIE BORNSTEIN

RENT THE RUNWAY CEO & CO-FOUNDER STITCH FIX FOUNDER & CEO SEPHORA CHIEF MKTG OFFICER

we’re not disrupting an existing market. we’re creating a new one.

- JENNIFER HYMAN

TAKE A WAY HAVE TO RE-INVENT TO BE RELEVANT CHANGE THE METRIC // SALES PER SF METRIC MIGHT BE WHAT KILLS RETAIL BRICK & MORTAR // HIGH RENT ONLINE / CUSTOMER SERVICE CENTER / DISTRIBUTION CENTER // LOTS OF SF BE SMART & GET ON HER LEVEL // PSYCHO-GRAPHICS OF WOMEN HAVE CHANGED / THE LANGUAGE BRANDS USE TO SPEAK TO HER HAS TO TOO / CHANGE THE CONVERSATION WOMEN NO LONGER LOOKING TO BRANDS TO FEEL BETTER ABOUT SELVES / SHE ALREADY LIKES WHO SHE IS EX: DOVE COMMERCIALS TELLING WOMEN TO LOVE THEIR SKIN / THEY ALREADY DO SHE IS EDUCATED / SAVVY / INFORMED INNOVATION IS A BROKEN PROCESS // INDUSTRIES THAT ARE KAOTIC ARE RIPE FOR OPPORTUNITY

02 THE RISE OF THE CREATIVE ECONOMY

“

EMILY HEYWARD

* * JUSTIN GIGNAC

RED ANTLER PARTNER WORKING NOT WORKING FOUNDER / NYC GARBAGE CUBE

RYAN MERKLEY

CREATIVE COMMONS CEO

SCOTT BELSKY

ADOBE VP PROD & COMMUNITY / CO-FOUNDER OF BEHANCE

the ones who win are the ones with strong brand experiences.

- EMILY HEYWARD

TAKE A WAY OPPORTUNITY THROUGH EXPOSURE // WORK IS SEARCHING FOR YOU / FOLLOWING YOU PULL UP YOUR SOCKS // YOU ARE YOUR BRAND DESIGN IS TAKING A FOREFRONT // SHIFTED TO THE CENTER OF THE GLOBAL ECONOMY BRAND & DESIGN = DIFFERENTIATORS // WHAT DOES A STOCK LOGO SAY ABOUT YOUR BRAND IT MAY BE PRICEY / BUT ITS CHEAPER THAN THE COST OF DOING IT TWICE INCENTIVE OF GETTING IT RIGHT // PRICELESS MULTIDISCIPLINARY // GOOD TO HAVE A RANGE OF SKILLS / BUT HAVE YOUR FOCUS MAKE YOUR OWN LUCK SUPERPOWER // USE SOCIAL MEDIA TO GROW YOUR NETWORK

03 CONNECTED STORE

RETAIL TECH: WHAT DOES THE FUTURE HAVE IN STORE

WATCH VIDEO

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REBECCA MINKOFF + EBAY

* * HEALY CYPHER

EBAY HEAD OF RETAIL INNOVATION

EMILY CULP

REBECCA MINKOFF SVP OF ECOMMERCE, MKTG & RETAIL

DAVID NEWMAN

TARGET DIRECTOR TARGET’S TECHNOLOGY INNOVATION

MARC ROSEN

LEVI STRAUSS & CO EVP & PRES OF GLOBAL E COM-

50

%

of consumers think they are

better informed than store associates - DELOITTE DIGITAL // THE NEW DIGITAL DIVIDE

TAKE A WAY THE STORE OF THE FUTURE // KNOWS ME PERSONALLY / IS ENTERTAINING / IS ABOUT DISCOVERY CONSUMER EXPECTATION IS CHANGING // DIGITAL STOREFRONTS / CONNECTED STORE / CONNECTED MALL ADAPTIVE TECHNOLOGY // CATERS TO THE CONSUMER MIND / MINDSET NOT GENDER IT ALL STARTS WITH MOBILE // 86% OF PURCHASES HAVE PRE & IN STORE MOBILE USAGE WEBROOM // PRE-STORE RESEARCH

WINDOW SHOP

SHOWROOM // EXAMINE MERCHANDISE IN STORE & BUY OFFLINE

WATCH VIDEO KATE SPADE + EBAY

RETAIL IS MULTI-SENSORY // IMMERSE & EMPOWER CONSUMER

TOOLS ZEETINGS // REVOLUTIONIZES THE WAY YOU PRESENT / TEACH / SELL / ENGAGES AUDIENCE

04 HOW WE SHOP: THE PRESENTATION OF CURATION

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FRED DUST

* * MICHAEL PHILLIPS MOSKOWITZ DAVE LIPPMAN

IDEO PARTNER EBAY CHIEF CURATOR EBAY CREATIVE DIRECTOR

curation is no longer a fleeting word, but a fixture of commerce.

- MICHAEL PHILLIPS MOSKOWITZ

TAKE A WAY CREATE ENCOUNTERS THAT MATTER // SINGULARITY / AMBIENT NOISE PURPOSEFUL / PRAGMATIC / INTENT / SOMETHING EXTRAORDINARY NOT A COLLECTION THERE IS MEANING IN MATERIALISM IF IT’S PURPOSEFUL 6 S’S TO SUCCESS: SITE / SHIPPING / SERVICES / SPEED / SOCIAL / ?

CURATION IS THAT WHICH IS CONSIDERED // EVERY PIECE MATTERS BE HUMAN // CONNECT / GO BEYOND / BE HONEST IT’S ABOUT MEMORABLE / MEANINGFUL / MEASURABLE EXPERIENCES, NOT JUST MERCHANDISE

05 DESIGNING TOOLS FOR DESIGNING CITIES * * TIFFANY CHU AINSLEY WAGONER

“

CODE FOR AMERICA DESIGNER, URBANIST CODE FOR AMERICA DESIGNER

make mistakes, fail fast, re-adjust - TIFFANY CHU

TAKE A WAY CODE FOR AMERICA // NON-PROFIT / BUILD OPEN SOURCE TOOLS TO INTERFACE BETWEEN CITIZENS & GOV’T HAVE A BETTER [MORE EFFICIENT] CONVERSATION / TOOLS VALUABLE FOR EVERYONE DESIRE PATHS // REFRAIN FROM BUILDING PATH / ALLOW USERS TO CREATE IT / THEN BUILD IT WHAT CODE FOR AMERICA HOPES TO DO WITH TECHNOLOGY

TOOLS TEXTIZEN // CITIZENS FEEDBACK FOR THE DIGITAL AGE STREETMIX // DESIGN / REMIX / & SHARE NEIGHBORHOOD STREETS & SIDEWALKS TRANSITMIX // TRANSIT SKETCHING TOOL FOR PLANNERS & AGENCIES INVISION // PROTOTYPING / COLLABORATION / & WORKFLOW PLATFORM

06 “

THE INNOVATION REVOLUTION: THINKING INSIDE THE BOX * * MARK RANDALL

ADOBE CHIEF STRATEGIST / VP CREATIVITY

innovation is born from insight & input

- MARK RANDALL

TAKE A WAY NO INNOVATION WITHOUT RISK PROCESS // INCEPTION / IDEATE / IMPROVE / INVESTIGATE / ITERATE / INFILTRATE BOX CONTAINS PROCESS THAT WALKS YOU THROUGH HAVING AN IDEA / TESTING IDEA / IMPROVING IDEA A SET OF ACTIONS THAT YOU MUST PASS BEFORE ADVANCING IN ORDER TO SHIFT THE NEEDLE / NO RISK IS TOO BIG / $1,000 VISA WITH NO RESTRICTIONS OPERATING IN A TIME OF UNCERTAINTY // CENTRALIZED DECISION MAKING PROCESS NEEDS TO BE AUGMENTED EMPOWER INNOVATORS // ANYONE CAN INNOVATE ALL NEW IDEAS LOOK LIKE BAD IDEAS // THE TRICK IS EVOLVING THE IDEA RAPIDLY TO BECOME A GOOD IDEA NO IDEA IS EXACTLY RIGHT IDEA WHEN YOU START // ITS ABOUT PUTTING IT OUT / GETTING FEEDBACK / ITERATING ON IDEA

07 CITIES / BLDGS / SCREENS: THE NEW CIVIC ENGAGEMENT

“

MICHEL ROJKIND

MIMI ZEIGER

LESLIE WOLKE

ROJKIND ARQUITECTOS FOUNDING PARTNER DEZEEN // ARCHITECTURE CRITIC LESLIE WOLKE CONSULTING PRINCIPAL

the city is like the internet, if you know how to google it.

- WILLY GONZALEZ

TAKE A WAY GIVE UP CONTROL // DESIGNING FOR OTHER THINGS TO HAPPEN OPEN SOURCE // RE PROGRAM THE PROGRAM ARCHITECTURE = HARDWARE / WHOSE GOING TO DESIGN THE SOFTWARE CIVIC AMENITIES // HOW CAN PRIVATE SPOTS SERVE BROADER CIVIC ISSUES PUBLIC AS PASSIVE / BLURRING OF PUBLIC & PRIVATE LEVERAGE SPACE TO CREATE PLATFORM MASTER PLANNING // NEIGHBORS MAKE ENVIRONMENTS / COMMUNITIES MOLD CITIES / ACTIVISTS POCKET PARKS / GUERRILLA STYLE / TACTILE URBANISM / NETWORKED URBANISM TRANSFORM // LET THE INFORMAL TAKE OVER THE FORMAL

08 DESIGNING BRANDS FOR GEN X & GEN Y JOHN AVLON MIKE DYER

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THE DAILY BEAST EDITOR IN CHIEF THE DAILY BEAST CHIEF DIGITAL OFFICER

don’t ask me to read about it - MIKE DYER?

TAKE A WAY ADAPTIVE STORYTELLING // IF ITS PREDICTABLE YOUR NOT GOING TO READ IT BRAND FWD EXPERIENCE // IT USED TO BE HEADLINE FIRST / BRAND 2ND / NOW ITS VICE VERSA IT CAN’T TASTE LIKE MEDICINE // MILLENNIALS HAVE PASSIVE INTEREST IN NEWS MAKE SURE WHATS IMPORTANT IS INTERESTING ALL JOURNALISM IS CONTENT / BUT NOT ALL CONTENT IS NEWS DON’T DUMB DOWN // TALK TO THE READER LIKE THEY ARE SMART RESPECT READERS INTELLIGENCE & TIME INSTEAD OF REFLECTING BACK TO YOU / HOW IMPORTANT “WE” ARE / REFLECT BACK HOW IMPORTANT WHAT THEY ARE DOING IS

VIRTUAL REALITY TESTING OUT THE OCULUS AS I FLY OVER MANHATTAN HOW CAN WE USE THIS TECHNOLOGY TO PLAN CITIES MORE EFFICIENTLY / WALK THROUGH DESIGNED BUILDINGS / TEST LIGHTING ENDLESS OPPORTUNITY

3D PRINTING WORKSHOP WE-DESIGNS

EMERGENCY HOUSING REACTION EXO HOUSING

THUMBS UP // LIKE SIGNAGE ON THE SIDE OF THE ICONIC PANDORA HOUSE WHICH TRANSFORMED FROM A WAREHOUSE TO MUSIC VENUE OERNIGHT

LIFE SAVER HIDDEN IN THE BACK CORNER OF THE SXCREATE EXHIBIT WAS THIS FUTURISTIC POD LIKE STRUCTURE, I WAS IMMEDIATELY INTRIGUED. MUST WATCH VIDEO

WE DC DC’S PRESENCE IN AUSTIN DID NOT GO UNNOTICED / PRIME LOCATION - RESTAURANT TAKE OVER / DC BRANDED PEDI-CABS / RED WE DC T-SHIRTS / NO KINGS COLLECTION + WASHINGTON ECONOMIC PARTNERSHIP

TOKI IN TEXAS FOUND @ SOUTH BITES FOOD PARK & VARIOUS EVENTS

POP-UP TEMPORARY PALETTE BARRICADE WITH PLANTERS / POPPED UP OVER NIGHT / INTERACTIVE TO MUSIC TRANSITION

MAKING CIRCUITS ELECTRONINKS DRAW YOUR OWN CIRCUITS SX CREATE EXHIBIT OPEN TO PUBLIC / HANDS ON

EXPERIENCES + HIGHLIGHTS