Dsm

retail / restaurant concept washington, d.c.

John Geiger and Davin Gentry have long discussed creating something together. They’ve been talking about it for years, deciding that they'd do it eventually. It was like a lonely, ignored New Year's Resolution. A Monday morning that looked so promising on Friday night. It sat like every procrastinated thought, every unobserved resolution, every forgotten goal.

They'd make it happen. Eventually.

After years of spitballing, creating inroads for production, developing experience with popular design, and establishing expertise with ecommerce, the time has come. “Diet starts Monday” is no longer a motto for the weak, but a rallying cry for a future too long ignored.

Diet Starts Monday, is a laboratory for the projects imagined between friends but never found an outlet. It’s for the wild ideas. The ventures that could never be done. The projects popular opinion wasn’t ready for.

Brands are too often tied down by conventional needs, demands of the market, the obligation to cover overhead, the satisfaction of the regular customer. Diet Starts Monday does not have these imperatives. It is only for the risks, only the big ideas. These are the projects too crazy to try, the line drawn between fantasy and reality.

AS

That’s the line we walk, never setting foot on either side, finding

SPACE

20005 14th st. nw, washington, d.c. 20009

the monday

diet may 01

starts 2017

fashion food + refreshments fantasy + fun music

restrooms 01.

storage 02.

fitting 03.

party 04.

bar/food 05.

tables 06.

dj booth 07.

retail 08.

01.

floor plan

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04.

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06. opening week may 1 - may 7 thursday to sunday

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04.

through july 2017