PORTFOLIO

sasha lynne west

r / problem s olver / creator r / event designer / brand assionate / stylist / curious/ ted to design / do-er / artist r / hard worker / adventure r / programer / go getter / he box thinker / collaborator ptive / thoughtful/ colorful t development / versatile / rer / collector / one of a kind

i nd iv id u a l / in ter i o r / p ro bl em s o l ve r / / in n o v ato r / s pa c e / ev en t d es ig n e r br a n d s tr at e g i / res o u rc e f ul passiona / s tyli s t cu rio u s / cr a f t / a s tude n / d ed i c at e to d es ig n / d o - e r a rtis t / a bel ie v e r p ro bl em s o l v er / h a r wo r ker / a d v e n t u s eeker / tr a v e le r fig h ter / p ro g r a m cover letter

Hello, my name is Sasha. I build, elevate, and scale brands through the power of thoughtful design. I believe in creating environments that are engaging and inspiring. I strongly pride myself in the resourceful ability I possess to make something ouf of nothing. I enjoy working with passionate innovators who are willing to push the boundaries and try something new. With a strong foundation graduated top of class from top 10 Interior Design program in the country, Radford University well-rounded experience in sales, design, strategy, branding, devlopment and an incredible work ethic, my out of the box designs are sure to leave lasting impressions.

designer / c re at o r e planner r/ st l/ te t/ er nt ed r/ r/ rd re r/ er in terio r de s ig ne r strat e g is t

proble m s o lver experienced

EXPERIENCE DESIGN MANAGER

DESIGN INTERN HUGHES DESIGN ASSOCIATES // MCLEAN, VA SUMMER 2010 - WINTER 2011

specification / marketing / ff+e created furniture + finish palettes for luxury hospitality + residential spaces. designed + assembled companies first marketing package showcasing the portfolio. expanded knowledge on furniture + textile requirements + manufacturers. fundamental to the success of office remodel.

CAVA // WASHINGTON, D.C. DEC 2015 - PRESENT

educated

define design standards / introduce + source materials + finishes / coordinate with consultants / create customer engagement / signage / marketing

RADFORD UNIVERSITY

develop core components of brand engaging design that can be implemented at large scale for roll out of quickly expanding fast casual mediterranean restaurant concept. connection across disciplines to create, coordinate + execute vision. partner with local talent holley simmons + john deardourff to create custom feature pieces at iconic locations.

SENIOR DESIGNER

EDENS // WASHINGTON, D.C. NOV. 2012 - DEC 2015

concept development / strategy / space planing / budgets / branding / visual storytelling / resource / temporary design solutions + execution / signage designer + strategist at d.c.’s most dynamic retail development firm. provide innovative and cost effective design direction to emerging retail brands, passionate makers, and successful entrepreneurs. follain + red handed nail salon. work directly with senior team to develop internal design studies that effectively communicate solutions for strategic development. once the vision is clear, design studies become pitch books to future partners and eventually to inform consultants. angelika pop-up + maurice electric transitional office space, the next step in start up. responsible for portfolio wide standards that inform + educate our team and the retailers we partner with.

JUNIOR DESIGNER

SAFDIE RABINES ARCHITECTS // SAN DIEGO, CA SEPT. 2011 - NOV. 2012

construction drawings / space planning / technical details / client meetings / ff+e specification

INTERIOR DESIGN // BACHELOR OF SCIENCE CIDA ACCREDITED // CUM LAUDE MAY 2011 / RADFORD, VA

asid publicity chair / design merchandising / digital + film photography / snowboard club / jewelery making class + club / ru outdoors / deans list

skilled problem solving / concept development / visual storytelling / space planning / autocad / sketchup / in-design / photoshop / illustrator / hand sketching / rendering / hand drafting / model making / specifications / revit / crafting

ambitious a desire to create environments that impact + inspire its users. collaborate with passionate + knowledgeable minds. be involved in the design process from initial pitch to finishing touches. problem solve, explore, + invent. push the boundaries. learn while being exposed and hands on.

recognized created + completed award winning submissions

ULI // TRENDS MIXED USE MOSAIC // MERRIFIELD, VA // 2015 ICSC // DESIGN + DEVELOPMENT AWARDS MOSAIC // MERRIFIELD, VA // 2013

technical designer + planner for a mix of commercial spaces including office tenant improvement and higher education. dr. pham lasik eye center + csusm student housing. i developed as-built documentations from on site measurements + field verification, met with clients to understand space requirements, created full set construction + permit drawings.

NAIOP // BEST OF MOSAIC // MERRIFIELD, VA // 2013 BRASS RING AWARD // RESTAURANT DESIGN MERIT AWARD // 2011

REFERENCES

D R. H OL LY C L I NE / / P R O F E S S OR / HC LI NE @ RAD FORD .ED U / 54 0 .239 . 3 5 5 9

S A S H A LY N N E W E S T. C O M SWEST430@GMAIL.COM @ S A S H A LY N N E W E S T

AL L ISON WI L L E F O R D / / S R A C OLLEAGU E / AWI LLE FORD 9@ GM AI L.COM / 7 6 0.48 1 .448 5

@ S A S H A LY N N E

JE N N IF E R M A G U I R E / / E D E NS C OLLEAGU E / M AGU I REJ@ PI PE LI NE.C OM / 9 1 7 .6 7 9.2 1 3 6

301.802.9501

IDENTITY “

design is both a blessing and a curse. because to do great work... we must be obsessed. it’s our calling.

JANICE FELDMAN

it’s whats on the inside that counts. picture this. day one. radford university. college freshman. mcguffey hall. dr holly cline. intro to design. boom! and there you have it, welcome to my “aha moment.� all the stars have aligned and there is no looking back.

design is dedication. it is the dna of who i am it drives the life in which i lead. i am driven by passion my passion is to design. my goal is to impact. a picture is worth a thousand words m a r fa t e x a s adventurous creative resourceful innovative

P H OTO @ AS H L EY M A R I E MY E R S

follain

environmental graphics. space planning. concept development. programming. problem solving. strategic planning.

edens

pop up retail

residential planning in urban setting

retail concept store

the future

w w w. s a s h a ly n n e w e s t . c o m

and plenty more pictures. thoughts . projects. publishments.

experimental. ahead of the curve. setting the bar.

interim use. long term investment. brand introduction. value creation. experiential. hand made. small batch. local.

collaboration. entrepreneurial. breaking boundaries. implementing standards. marketing. brand ambassador. promotion.

environmental graphics. activation. event design. wayfinding. signage. specifications. design direction. coordination.

concept store concept + design development space planning programming branding experience design

great things are done by a series of small things brought together VINCENT VAN GOGH

GATEWAY CONCEPT STORE JULY 2014

CONCEPT STORE JULY 2014

the intuitive format and user friendly design creates instant connection with hacked community in and out of store.

HACKED YO U R L I F E . YO U R STO RY.

TRAVEL

ADVENTURE

SHOP

THE NEWSROOM

MEET UP

CHALLENGE YOURSELF

TRY IT SEE IT

SIGN UP NOW FOR GUITAR HERO 101

TEST IT EXPLORE

CONCEPT STORE JULY 2014

LEARN

MASTER IT

FRONT PORCH N E IG H BORHO OD HANG O U T C OVE R E D PAT IO G AR DE N S E AT I NG

LIVING ROOM F URN I T URE & K N ICK NACKS LO UNG E

KITCHEN F UNC T IONAL K I TCH E N S HOWRO OM & PAN T RY

SUPPLY CLOSET DAI LY ES S E N T IAL S G RO OM I NG TOI L E T R I ES

HACKED

FOLLOW ME

the CLOSET

SUN ROOM

STAPL E CLOT H I NG , S HOES , & I N T I MAT ES

C OF F E E -T E A L IG H T BI T ES MU S IC

M.O.M. garage T H E MUD RO OM L IVE MU S IC HANG O U T

BACK YARD EQ UI PM E N T S POR TI NG G O OD S

OPE R ATOR I N FOR MAT ION R EST RO OM S PE RS ONAL S HOPPE R

HOME OFFICE H I - T ECH AC CES S OR I ES G AD G E TS

BASEMENT PROJEC TOR BAR CL I M B I NG WAL L

TOOL SHED TO OL S MAT E R IAL S UPPL I ES

contents content

CONCEPT STORE JULY 2014

ONE STO P SHOP

TH E HOME S TORE WHERE YOU DINE, HOST, LOUNGE, MEET, ALL WHILE TESTING OUT YOUR NEW FURNITURE

TH E AL L ORG AN IC CLEANERS THAT WORKS WHILE YOU SHOP

TH E KITCHE N WHERE YOU CAN CUSTOMIZE YOUR OWN, TEST THE EQUIPMENT, & HOST A LEGENDARY DINNER PARTY

TH E N EWS S TAN D WHERE YOU CAN DIGEST AND DOWNLOAD WHAT IS GOING ON IN THE WORLD

TH E HAR DWARE S TOR E WHERE YOU CAN BUILD YOUR OWN DRONE

TH E PR EM I E R SALON WHERE YOU CAN LEARN HOW TO DO THE DO WITH ONE ON ONE WORKSHOPS

TH E OUTD O OR S TORE WHERE YOU CAN SIGN UP FOR YOUR NEXT RAFTING TRIP WITH A GROUP OF LOCALS

TH E SPORTS S TORE WHERE YOU CAN WORK ON YOUR FREE THROW

TH E CONVE N I E N T S TOR E WHERE YOU RUN TO PICK UP TOILET PAPER WHEN YOU INCONVENIENTLY REALIZE YOU ARE OUT

TH E SPORTS BAR WHERE YOU CAN PEOPLE WATCH AS THEY SHOP

TH E MEN SWE AR S HOP WHERE YOUR FAVORITES ARE ALREADY WAITING FOR YOU

TH E R ECORD S TORE WHERE YOU DISCOVERED YOUR NEW FAVORITE BAND

TH E COFFE E S HOP WHERE YOU HOSTED THIS MONTHS BOOK CLUB

TH E FRONT P ORCH WHERE YOU CAN GREAT YOUR GUESTS AND GET A COFFEE WHILE YOU WAIT

welcome to hacked.

2

one

SUPPLY

CONVENIENT STORE ESSENTIALS

BASEMENT

BAR / PING PONG / PROJECTOR SCREEN

BACKYARD

SPORTS EQUIPMENT / RENTALS / TEST

THE MAN CLOSET

TAILOR / SHOW SHINE / GLOBAL SOCKS

THE GARAGE

LIVE MUSIC / HANG OUT / MUD ROOM

SUN ROOM

COFFEE / TEA / BREAKFAST BITES

LIVING ROOM

HOUSEWARES / FURN & DECOR

KITCHEN

OPERABLE SHOWROOM & DINING

FRONT PORCH

INDOOR OUTDOOR SPACE

HER CLOSET

CLOTHING / SHOES / SERVICE

BASEMENT

BAR / PING PONG / PROJECTOR

NEWBORN

CLOTHING / TOYS / SUPPLIES / CLASSES

the PRESIDENT SUITE CONCEPT STORE JULY 2014

I WONDER WHATS GOING ON IN THE PRESIDENT SUITE TRANSIENT SPACE THAT DEFINES THE HACKED TOPIC OF THE MONTH WHERE THE MAGIC HAPPENS & MINDS ARE BLOWN

BEAUTY BOX AT THE PRESIDENT SUITE

FALL IN LOVE WITH FOLLAIN & THE FRESH FACED WOMEN BEHIND THE BRAND - SHOP THE COLLECTION WITH INSIDER INFORMATION

THE NEWSROOM AT THE PRESIDENT SUITE

POLITICAL DEBRIEFING WITH DERRICK BROWN AND AMANDA MCLELLAN - WHICH INEVITABLY INCLUDES FASHIONABLE WHISKEY & TASTEY TREATS TO WASH IT DOWN

THE TRAVEL GUIDE AT THE PRESIDENT SUITE

THOSE EYE CATCHING ONE OF A KIND PIECES THAT YOU JUST CANNOT GET ANYWHERE - AND THE PLACES & JOURNEYS THAT YOU JUST CANNOT MISS OUT ON

BLOGGED AT THE PRESIDENT SUITE

YOUR GO TO FOR DAILY INFORMATION, INSPIRATION, STYLE TIPS, & UPDATES BROUGHT TO YOU FROM NEAR & FAR - MEET & SHARE THEIR TALES & WARES FACE TO FACE

THE GARAGE

WE STARTED PLAYING TOGETHER AT HACKED FOR OPEN MIC NIGHT - THE REST IS HISTORY THE NEXT BIG THING

+

public entry point

+

public gathering space

+

acoustic open mic

+

test out and rent instruments

+

customize a personal instrument

+

rent space for band practice

+

music, book signings

+

small scale concerts

+

band meet & greets

+

bike rack storage

SUPPLY

TOILETRIES

BODY

GROOMING

CARDS

HEALTH

MAKE-UP

+

ALL PRODUCTS AVAILABLE FOR IMMEDIATE PURCHASE AND TAKE HOME OR BASKET OPTIONS

+

CUSTOMERS CAN OPT TO CUSTOMIZE MONTHLY BASKETS FOR THE EVERYDAY ESSENTIALS THAT ARE AUTOMATICALLY SHIPPED TO AVOID GETTING AT STORE

+

TRIED AND TESTED LUCY BOOTH

GUM /CANDY

BAGS

TOWELS

DRY GOODS

BAKING GOODS

SUNSCREEN

CONCEPT STORE JULY 2014

TAKE IT OR LEAVE IT.

EACH STORE HAS SELF CHECKOUT IPAD MONITORS THAT CUSTOMERS CAN CHOOSE TO “TAKE IT” WITH THEM NOW OR “LEAVE IT” AND HAVE ITEMS SHIPPED DIRECTLY TO END DESTINATION. THE “TAKE IT” OPTION APPLIES TO ALL SMALL, IN STOCK ITEMS FOUND IN INDIVIDUAL STORES. CUSTOMERS CAN CARRY GOODS WITH THEM THROUGHOUT SHOPPING EXPERIENCE OR HAVE EMPLOYEES BRING ALL PURCHASES TO CONCIERGE WHO PACKAGES AND HOLDS ITEMS UNTIL END OF THEIR VISIT.

THE “LEAVE IT” OPTION ALLOWS SHOPPERS TO LEISURELY ENJOY THEIR HACKED SHOPPING EXPERIENCE WITHOUT LUGGING AROUND LARGER ITEMS. WHEN SHOPPERS CHOOSE TO “LEAVE IT” THEY WILL BE PROMPTED TO FILL OUT SHIPPING INFORMATION FOR DESIRED LOCATION OF PURCHASES. STORE MEMBERS CAN OPT FOR NEXT DAY DELIVERY, WHILE NON MEMBERS MUST ALLOW UP TO 3 TO 7 BUSINESS DAYS FOR SHIPPING. ALL GATEWAY RESIDENCES HAVE AUTOMATIC MEMBERSHIPS.

I T S N O T A B O U T Q U A N T I T Y, I T S A B O U T Q U A L I T Y.

CONCEPT STORE JULY 2014

HOW WE SHOP

PERFECT FIT

IN-STOCK

smart device recognizes product. pick size, color, and location of where to ship to get it for next day delivery.

fitting rooms are located within the clothing “closets� for convenience. try on spaces are flexible and can easily be relocated as displays, spaces, and furniture are constantly changing.

one of each clothing item, size, and color is available for in store try on. a small excess of each item is kept in-stock, most are customized and purchased for delivery.

sold

residential strategy concept development problem solving strategic thinking design development

residential strategy

WHAT DOES IT MEAN TO

“LIVE ABOVE YOUR SHOP”

IN TODAY’S URBAN WORLD?

WHAT union market residential

keeping an authentic sense of home within an urban environment

WHY break the mold

defining the motives 1. live above your store 2. public vs. private 3. growing in place 4. indoor/outdoor space 5. amenities 6. cul-de-sac concept

HOW think outside the box

think differently about space and how people use it, design strategies that can sustain

WHO the believers / the makers / the doers

the market mix of un-convential dc dwellers who are making waves and mixing it up

WHERE union market district

strategically identified parcels within the broader district

UNION MARKET RESIDENTIAL AUGUST 2014

1 4 3

live above your store Redefining what this expression means in today’s urban world. Thinking outside of space constraints and in form of connection and community.

indoor / outdoor space Direct connection to year round green space and daylighting for all residents in unit and communal building areas.

Growing in place Homes that grow with its users as they move from one phase of their lives to the next. of people 50+ wish to remain in their own homes indefinitely (AARP)

89%

5 6

Public vs. Private and everything in between. In today’s world the lines have gotten blurry and their is no definitive distinction.

Amenities Amenities range from building specific to community wide and are seamlessly integrated into everyday life in the district.

cul-de-sac concept Create pods, eliminating long corridors to maximize communal use of space and increase social connectivity.

why why why

2

public vs. private

UNION MARKET RESIDENTIAL AUGUST 2014

LOFT UNIT PRIVATE SEMI-PRIVATE GREEN SPACE

LOFT SECTION

STANDARD HEIGHT UNIT

ver

private

BLDG MASSING Community Pool / Green Space Building Restaurant

GREEN SPACE STANDARD LOFT STANDARD LOFT

RETAIL

Communal Garden *Winter Gardens / Year round courtyard *Winter gardens, which have been a common feature in Northern European cities for some time, provide significant benefits to energy usage and acoustic privacy.

-Piers Clanford, MD of Berkeley Homes

BLOCK PLAN

rses.

public

SPATIAL ANALYSIS

UNION MARKET RESIDENTIAL AUGUST 2014

first floor

BED

living the loft life PERSONAL FLEX

CLASS STO.

family virginia, kelly, & atticus

BATH RM

BED

CLOSET

second floor

GENERATIONS TO COME

W/D KITCHEN HOME OFFICE

empty nesters christine & charlie

OFFICE

RR ENTERTAINING

BED

BATHROOM

CLOSET

W/D

KITCHEN LIVING

newlyweds living the loft life

bonnie & tom

PERSONAL

first floor

BED

LIVING ROOM

STORAGE

second floor

FLEX

CLOSET living the loft life PERSONAL FLEX

KITCHEN

DINING

YOUNG PROFESSIONAL

OUTDOOR

carl W/D

CLOSET

living the loft life PERSONAL

BED

FLEX

KITCHEN

OUTDOOR

MAN CAVE

retail pop-up exhibit design & installation concept development product development pop up retail wayfinding strategy

THREAD RETAIL POP UP EST. NOVEMBER 2013

“

Thread is a three-day celebration that brings the best-inclass, unique and independent brands under one roof. With art installations featured throughout the space, DJs spinning and unique women’s, men’s, beauty, and home goods on display, Thread is truly a sensory experience unlike any other.

NOVEMBER 29, 2013

Union Market: A one-stop shop for holiday gifts

By Lavanya Ramanathan For many of us, an off-brand flatscreen or discount Dyson is not worth the unholy trip to a big box store on Black Friday.

What if you could avoid the migraineinducing crowds, take oysters-andchampagne snack breaks and, just for once, enjoy the act of picking out the perfect presents for your friends and loved ones?

We stalked the stalls at Union Market, Northeast’s gourmet destination, to see whether we could snag something for everyone on our list. To our surprise, we found more than foodstuff lurking on the shelves. This weekend, you’ll also be able to pick from high-end clothes and accessories at the market’s inaugural Thread shopping event.

Below, find a handful of gifts you can pick up for each of the recipients on your list. When you’ve wrapped up your shopping marathon, park yourself at Red Apron Butchery’s bar for a pint and a porkstrami sandwich. You will have earned it.

For the boss: Neglecting to make a gesture of thanks to your host is always poor form, but never more so than when the holiday party you’re attending is being thrown by your boss. Earn points with a trio of bold winter wines ($49.99), packed in a handy carrier and ready

choices hailing from Austrian, Italian and New Zealand vineyards.

For your jewish bff: The grown-up version of sweet, foil-wrapped gelt? A box of chocolates from Co Co. Sala’s Union Market stall, where flavors such as a creamy mango lassi, heavenly pistachio kulfi, curry coconut and Earl Grey tea serve as ideal tokens for a discerning sweet tooth this Hanukkah. Pick up five chocolates ($13.50), eight ($20) or 16 pieces ($40), and your confections will come ready to gift in a lovely embossed red box.

For the budding mixologist: Impeccably stocked Salt & Sundry, the boutique that anchors Union Market, reserves several shelves for cocktail aficionados to jazz up their concoctions with hard-to-find tiki bitters and an exotic habanero shrub from small-batch producer Bittermen’s ($22); heady rose or saffron-infused simple syrups from Royal Rose ($12); and make-at-home tonic from Tomr’s Tonic ($11). But first things first: Get your budding bartender started with a gorgeous hardcover copy of “The PDT Cocktail Book” ($24.95), a bar staple teeming with classic techniques and recipes.

For mom: You might prefer to battle aging with all things chemical, clinical and, when necessary, surgical. But Mom was a flower child who still appreciates a natural remedy when she can find one.

LAVANYA RAMANATHAN /THE WASHINGTON POST

The interior of Cordial Fine Wine & Spirits, a shop in Union Market.

over time, she can mix these powders with her favorite elixirs or creams at each use, ensuring she’ll make it to the bottom of the jar.

For the man in your life: The threeday fashion shop-a-thon Thread, in Union Market’s warehouse space Dock 5 this weekend, brings the richest sartorial pickings we’ve seen for men at a single District market. Set aside your own need for shiny things (for a moment) and stock up on luxe leather bags and slick denim button-down shirts from New York’s Ernest Alexander; spiffy, stylishly slim shirts and cheeky pocket squares from Georgetown’s own Hugh & Crye; and earthy, hard-to-find DS & Durga

thread ESCAPE TO A CURATED SELECTION OF QUALITY MERCHANDISE

Home, Restaurant, etc...

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Or Search Editors' Lists Restaurants: 100 Very Best

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Drinks: Great Bars 15 Nov

Cori Sue Morris @CoriSueMorris

Restaurants: First Look

Love my @dagnedover tote--it fits everything I need for work to play. The designer pop up is @urbanchicboutiq today! pic.twitter.com/lf6tCKfchk Retweeted by Shop Around Show Photo

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13 Nov

Celebrating the snazzy upgrades @WestfieldMON this evening, VIP-style.

Tweet to @ShopAroundBlog

Cori Sue Morris @CoriSueMorris

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Love my @dagnedover tote--it fits everything I need for work to play. The designer pop up is @urbanchicboutiq today! pic.twitter.com/lf6tCKfchk Retweeted by Shop Around Show Photo

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13 Nov

Celebrating the snazzy upgrades @WestfieldMON this evening, VIP-style.

Tweet to @ShopAroundBlog

Meg Biram Shop, Ernest Alexander, Follain, Elaine B. Jewelry and Mutiny are five of the 24 vendors popping up at Union Market's Thread this weekend.

Comments (0) | Published November 25, 2013

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OD & DRINK

EAL ESTATE

REFRESH WITH SPECIALTY COCKTAILS + SMALL BITES

HEALTH

HOMES

NEIGHBORHOOD GUIDES

20

PEOPLE & POLITICS

STYLE

Meg Biram Shop, Ernest Alexander, Follain, Elaine B. Jewelry and Mutiny are five of the 24 vendors popping up at Union Market's Thread this weekend.

TRAVEL

WHERE & WHEN

WEDDINGS

WORK & FAMILY

As if you needed another reason to make your way toward Union Market, this Friday kicks Comments (0) | Published November 25, 2013 off the revived marketplace’s foray into the non-edible with a 24-vendor pop-up retail VISITORS GUIDE BEST OFfirst WASHINGTON TOP DOCTORS TOP 20 LAWYERS BARS RESTAURANTS EVENTS 125 concept. The weekend-long market will play host to a stable of our favorite local brands, including some you’re already familiar with—such asAs DeNada Design, Anthom, Saint Clair if you needed another reason to make your way toward Union Market, this Friday kicks not.

Here are a few of those Jewelry, and Hugh & Crye—plus several you’re probably off the revived marketplace’s first foray into the non-edible with a 24-vendor pop-up retail vendors (both local and otherwise) we’re most excited to shop. suggest beelining play host to a stable of our favorite local brands, concept.

TheWe weekend-long market willtheir including some you’re already familiar with—such as DeNada Design, Anthom, Saint Clair way.

Jewelry, and Hugh & Crye—plus several you’re probably not. Here are a few of those

vendors (both local and otherwise) we’re most excited to shop. We suggest beelining their Elaine B. Jewelry The purveyors of hand-crafted cool at Topaz + Arrowway. turned us on to this jeweler from Charlottesville, whose geometric 3D designs combineElaine wearable simplicity with sculptural B. Jewelry Thehexagon purveyorsrings of hand-crafted Topaz + Arrow turned us on to this jeweler from modernity. We’re particularly smitten with her slender and edgycool takeaton Charlottesville, whose geometric 3D designs combine wearable simplicity with sculptural classic (faux) diamond studs.

Home, Restaurant, etc... smitten with her slender hexagon rings and edgy take on modernity.

We’re particularly

classic (faux) diamond studs.

Mutiny SEARCH Part retail brand, part art piece, this local collective takes an unusual approach to product Mutiny Get SHOP AROUND delivered to your inbox Part retailman brand, partaart piece,intellect.” this local collective takes an unusual approach to product curation, crafting a collection meant to reflect the “brooding with meaty every Tuesday Morning.

Search Editors' Lists curation, crafting a collection meant to reflect What that means: simple, well-crafted, and perfectly Or rugged pieces—many made right here the “brooding man with a meaty intellect.”

Restaurants: Very Best well-crafted, and perfectly rugged pieces—many made right here What that means: simple, in DC—that range from pencils and literature to apothecary and100 clothing.

Follain

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DC—that range from pencils and literature to apothecary and clothing. in Restaurants: Cheap Eats

SUBMIT

Follain Drinks: Great Bars The Boston-born beauty store takes a health-conscious yet style-savvy approach to skin Restaurants: First Look care, hair products, and cosmetics, stocking high-end natural brands such as RGB, Rahua, Ilia, and Jane Iredale.

Union Market’s New Retail Concept Thread Kicks Off Friday Here are seven vendors you’ll want to check out.

By Michelle Thomas

Shockoe Denim ADVERTISEMENT This brand makes its pairs by hand in its Richmond showroom, using raw selvedge denim from a mill in North Carolina. There’s only a handful of styles—mostly slim and straight cuts—but Shockoe’s small-batch sensibility fits right in with Union Market’s concept.

Follow Tweets

Meg Biram Shop Cori Sue Morris 15 Nov Fans of Meg Biram’s eponymous blog probably already covet the shopping finds she posts @CoriSueMorris her (and hertote--it Pinterest, and Instagram, and …); but her recently launched e-store on Love mysite @dagnedover fits everything I need for workthose to play.picks The designer pop up is transforms into something shoppable. Her booth at Thread means this is your @urbanchicboutiq today! chance to peruse her carefully curated selection in person for the first time. Leather pic.twitter.com/lf6tCKfchk turbans, snake hand coils, and fringey bags? Yes, please.

Retweeted by Shop Around

Ernest Alexander Show Photo This menswear line, based in New York, prioritizes craftsmanship and form-meetsShop Around 13 Nov function for the brand’s carryalls, ties, and shirts. @ShopAroundBlog Celebrating the snazzy upgrades Emily Cho @WestfieldMON this evening, VIP-style.

Luxe and modern, this NYC-based handbag line stands out for its high-end construction Tweet to @ShopAroundBlog and sleek designs, with a focus on bold-yet-sophisticated colors and textured leathers.

Thread at Dock 5. Friday 1 to 8, Saturday 11 to 8, and Sunday 11 to 5. Union Market, 1305 Fifth St, NE. Get more information online.

Categories: Meg Biram Shop, Ernest Alexander, Follain, Elaine B. Jewelry and Mutiny are five of the 24 vendors popping up at Union Market's Thread this weekend.

Comments (0) | Published November 25, 2013

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As if you needed another reason to make your way toward Union Market, this Friday kicks off the revived marketplace’s first foray into the non-edible with a 24-vendor pop-up retail concept. The weekend-long market will play host to a stable of our favorite local brands,

Events

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THREAD RETAIL POP UP EST. NOVEMBER 2013

13,000 SF POP-UP RETAIL

CONCERT PROGRAMMING

WAYFINDING

1

ART / RETAIL / HOME

ALLEY ACTIVATION

VIP FIRST LOOK

2

DOCK

thread

6 T H S T. N . E .

5 T H S T. N . E .

WALKMEN CONCERT TO KICK OFF THE THREAD TRADITION

DOCK

thread

NEAL PLACE N.E.

PA R K I N G

PA R K I N G

PAVING THE WAY

NEW LOCATIONS

5TH ST NE

SITE ACTIVATION

3

WHERE IS IT

GOING TO

POP-UP NEXT

4

Coming Soon

B E YO U

R MUSE.

follow me. in order to highlight + guide visitors to the unexpected warehouse, a palette portal was designed and created. in order to introduce the 13,000 sf warehouse space directly above the food market.

BRANDING BOXES in order to showcase individual retailer brands & stories in a pop-up environment., the brand box was designed. Detailed to be lightweight / flexible + multi-functional, it became a platform for individual brands to express + promote in a cohesive + unified collection, thread.

BOX CONSTRUCTION | 2 CORRUGATED PLASTIC SHEETS THAT CAN SLIDE OFF OF 2’X4’ WOOD FRAME BOX DIMENSIONS | 4’-0”W X 8’-0”H X 3’-0” D

KIT OF PARTS creating a ‘kit of parts’ for signage and display furniture was key to the success and strategy of the temporary retail event . the first of many to come, thread was created to introduce / set the tone / and blow away the dc retail scene.

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fun fact my coworker & I hand installed each letter on this sign using an in house cameo printer [12” sheets of vinyl. good times

THREAD RETAIL POP UP EST. NOVEMBER 2013

20” H

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ENTER TO WIN seamlessly showcasing the top picks for hers + his the get lucky box was created to collect visitor contact information in a playful, on brand, format.

ROCK IT &

OWN IT

Follain concept store edens smart retail challenge design development logo & branding design retail design pop up exhibit

ikea lighting branding wall

beauty bar

you may enter boston | Washington dc

Follain

healthy. wholesome.. sound.

INVENTORY

EDENS / NATIONAL DESIGN AWARDS / 2014

BIOGRAPHY EDENS

PORTFOLIO BOOK ENRICHING COMMUNITIES

STATEMENT EDENS

CAPTION LIST

competition submission brand message lifestyle brand promotion advertising

BUSINESS CARD

FLASH DRIVE

BIOGRAPHY / STATEMENT / 10 IMAGES / 2 VIDEOS

BUSINESS CARD

NAME / SASHA WEST CATEGORY / CORPORATE ACHIEVEMENT

COOK BOOK

CHEF INSPIRED RESTAURANT CONCEPT OPENING 2014

PORTFOLIO BOOK

INSPIRING COMMUNITIES

IMAGES

10 IMAGES & CAPTIONS

SCRATCH & SNIFF STICKER

DC SCOOP 2013

DRINK COOZIE

PHOTO BOOTH THREAD 2013

THE STORY OF

EDENS Imagine a lively community, loyal and united. Since the 1950’s, EDENS stores inspired this culture of connection with friends and neighbors throughout South Carolina. From this heritage, EDENS has transformed itself over the last 45 years into a design-minded company that has turned the ordinary into inspirational.

With the backing of three blue-chip institutional investors, EDENS has grown into a leading developer and owner of community-oriented shopping districts in Boston, NY, DC, Atlanta, and Miami. Leading with design - innovative processes, solutions, and collaborations - we embrace communities and define place making which influences culture in profound and enduring ways.

HOW WE MAKE A

STATEMENT ENRICH | to add meaning, significance, and measurable value At EDENS, we create authentic places that enrich communities. We impact over 11 million people every day. Design is woven in our fabric through creative thinking, solutions, and collaborations.

Through thoughtful design of all aspects of our places, we enrich human connections and genuine relationships. Communities thrive when people are better connected. Local economies expand, businesses succeed, education grows, support systems become more efficient and a pride of ownership is instilled.

Design is vital to the impact we are making: we make places with permanence by creating jobs, building economies, and inspiring memories. Put simply, a strong, enriched community benefits the individual, the community, as well as our greater society. This starts a cultural movement beyond the place itself that otherwise would not have been possible. Our places are catalysts - sparks for each community to shape richer cultures.

S A S H A LY N N E W E S T. C O M SWEST430@GMAIL.COM @ S A S H A LY N N E W E S T @ S A S H A LY N N E 301.802.9501

individual / interior designer / innovator / space planne strategist / resourceful / pa crafter / a student / dedicat / a believer / problem solve seeker / traveler / fighter visionary / detailed / out of th / educated / leader / percep / un-conventional / concept storyteller / visual / explor