Defjam 35 years

IT’S

COMPLEX -CON

CHI-TOWN 2019

35

YEARS OF Def Jam

ENTER HERE

3

2

1

4

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90’-0” 9

10

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11 6

7

90’-0”

EXIT HERE

Welcome to the Hood

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1

DORM RM #802

replicating the setting for the meeting of the masters

FRAMED

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iconic album covers minus the artists, you are the star

3

where there is no standard mold / make your own

4 5

CHAIN MUSEUM

DISPENSARY

excuse me, as i kiss the sky

SNOW GLOBE

chill the fck out

GRADUATION RM

6

inspired by takashi murakami’s wildest dreams

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freeze frame storm suspended in time

8 9

RAIN RM

MAYBACH MAYHEM

take a seat on the deconstructed throne

RETNA

where a change in position + perspective change outlook

GAME RM

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no logic necessary pure chance

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the treat yo’ self trap house old school shop / final stop

TRAP HOUSE

80’s 3

2

1

5

90 s

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00’s

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11 7 6

11 ROOMS BROKEN DOWN INTO FOUR SECTIONS

10’s

keepin’ it chronological

THE EIGHTIES

rick rubin’s dorm room / 01 framed eighties albums / 02

THE NINETIES

02 / framed nineties albums 03 / slick rick’s chain museum

THE ZEROS

method man + redman’s how high dispensary / jeezy’s winter wonderland / kanye’s graduation room / riri’s rain room /

04 05 06 07

THE TENS 08 09 10 11

/ / / /

maybach mayhem justin bieber’s retna room logic’s game room 2 chainz trap house

/ 05

/ 06

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LET ME SET THE SCENE. N I N E T E E N E I G H T Y SOMETHING. NEW YORK UNIVERSITY. THE WEINSTEIN DORMITORY ON THE EIGHTH FLOOR. ROOM EIGHT ZERO TWO WHERE RICK RUBIN AND RUSSELL SIMMONS MET UP AND MADE MAGIC. EIGHT LEGENDARY HIP HOP ALBUMS WERE CREATED AND RELEASED TO THE WORLD.

W O N D E R YOUR WAY THROUGH THE ICONIC LABELS HISTORIC MOMENTS WHILE REMINISCING ON THE ERA AND THE ART. KIND OF LIKE TAKING A WALK DOWN MEMORY LANE BUT WITH A TRIP OF A TWIST. D E C O N S T R U C T E D AND BROKEN INTO MEMORABLE MINIATURES, YOU ARE TRANSPORTED TO ANOTHER TIME AND DIMENSION ALTOGETHER.

LET THE BEAT

TIME TRAVEL ENTRANCE

2

1

ALBUM FRAMES

DORM RM #802 ~825 SF

3 CHAIN MUSEUM ~670 SF

~665 SF

4

5

DISPENSARY ~735 SF

SNOW GLOBE ~520 SF

9 RETNA INSTALL ~560 SF

8 MAYBACH MAYHEM

6

~550 SF

~650 SF

11

GRADUATION ROOM ~640 SF

7 RAIN ROOM ~525 SF

~8,000 SF

10 GAME ROOM

/ 07

THE TREAT YO’ SELF TRAP HOUSE ~1,000 SF

CLAIRE MARA TAKAMATSU claire@20ftbear.com 818.641.7462

IF YOU KNOW / YOU KNOW