Smashed

WA FF L E S + CO F F E E

AUG U ST 2018

WHAT’S BEEN DONE BEFORE

EXTERIOR S IG N AG E INT ERE STE D? neon + a l umi num

STOREF RONT RA LEIGH, N.C . teak wood planking aluminum mullions yellow site f urniture

G R EENVILLE, N.C . b l ac k mullions w h i t e/yellow or b/w vinyl s c reening

vinyl + plastic

PA RTS + PIEC ES TA KE A WAY

INT E R I OR S PAC E S CO M E O N I N blac k c e i l i n g s s td c h e c k e re d f l oo r i n g he av y + cl u n k y SO SMA SH E D

TOP S E L L E R S C U RRENT INSTA B ATE f ood f renz i e

NO 4.

TIME TO FRESHEN UP

STOREF RONT MOC KUP

OW T E COM L E W

TON G N I ILM

STOREF RONT SIGNAGE T HE WHO black aluminum, reverse channel , dimensional, pin mounted letteri ng with yellow halo illuminati on

T H E I N ’ S & O UT ’S T H E WH E R E in s e t ce i l i n g c l ad i n t eak w o o d pl an ki ng wh it e b ri ck w al l s , o r c em en t wal l s w i t h h o r i zo n t al wo o d p l a n k i ng m o l d

SECONDARY STATEMENT T HE W HAT giving a short a simple brief o f wha t you sell / waff les + coff ee vinyl brand messaging on gl a s s

ST R AT E GY TH E WH Y k e e p e x t er i o r i c o ni c an d th e n i n tro d u c e n e w e l e m e n t s i ns i d e

12 1 - 1 23 NO RTH FR O N T ST. W I L MIN GTON , N . C. 28401

incl u d e o u t l e t s th rou g h o u t + a l o ng st a d i u m s e a t i ng

s q w h i t e t i l e/b l ac k g ro u t 8 ’ h i g h wal l wi t h 1 4 � l e d ge fo r p l ant er s

is walk in to f ar? does it need to be accessed multiple times during shif t? think of $$ in terms o f operational eff iciency as well as construction

need i nteri or and ex teri or trash/rec y c l i ng rec ep ta c l es

C O MMENT S + C ONSI DE R ATI ONS

FURNITURE PLAN

h i g hl y rec o m m e n d no t h a v i n g han d w as h i ng s t a t i o n fi r s t and fo re m o s t / vi s i b l e t o c us t o m er s

t o d i rec t t r affi c and line t o t he r i g ht , as well as m axi m i ze c o u n t er space, mo v e reac h i n t o ful l height. w al l wi t h fun s i g n above

sugg es t s ome kind o f g a te or s c reeni ng

i f n o t a s up er s exy es p re s s o maker, s h o u l d b e s wi t c he d t o b ac k line instead o f f ro n t and c e n t er NO 7.

make this a window wall to let in as much natural light as possible

LET LOOSE,

0C.

0D.

A LITTLE

0B.

full height reach in cooler

0A.

0D. mesh wire panel pin mounted to left exterior white wall / signage and greenery strung along

graphic/bold pattern that leads eye and customer down hallway towards the ‘party basement’

0B.

0C.

continuous ceiling/wall

modern twist on classic

0A.

NO 9.

STEP ONE

learn the rules

STEP TWO sm a s h em’

FURNITURE + FINISHES

signage p ri nted a nd hung on s us p end ed / mounted mes h p a nel s with f in i s hed ed g es

stadium seating with mix of lounge tables + decorative wall continued custom i nteri or f urni ture l i g ht wood / y el l ow meta l

NO 10 .

slightl y s outhern

black metal tables yellow + white metal chairs

COVERED PAT I O

E N CLOSED IN TERIOR mos tl y m o d e r n

custom b enc h light wood top black m eta l b a s e

NO 12 .

WORK I PRO

IN OGRESS

N O 1 4.

MUNCH WITH ME

YOU ARE UPSIDE DOWN NO 16.

I AM NOT UPSIDE DOWN