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SASHA ROSADO (a.k.a. SASHA PRIMAK)

CASE STUDIES

CLIENTS & BRANDS

WWW.KCCARCHITECTURE.COM CLIENT SINCE 2022 - CURRENT

THE CHALLENGE: Despite being established in the architectural industry for over a decade, the company’s online presence did not reflect the scale or quality of its work. Specializing in commercial real estate development, the firm lacked a refined portfolio that effectively showcased its diverse range of high-end projects. THE OUTCOME: • Created a cohesive visual portfolio highlighting the company’s distinctive architectural style and diverse commercial developments across the Lower Mainland and Vancouver Island. • Developed refined brand visuals that helped position the firm more competitively by: - setting clear client expectations, - attracting high-end clientele aligned with the company’s design values, - reducing friction throughout the inquiry and design process. • The produced photography contributed to the company receiving the 2022 Capital Region Commercial Building Awards – Award of Merit for the E.B. Horsman & Son Victoria Branch industrial/ commercial project.

CLIENTS & BRANDS

HAYERBUILDERSGROUP.COM

CLIENT SINCE 2019 - CURRENT THE CHALLENGE: The client initially approached us due to the lack of high-quality visual assets, including professional photos of past projects, as well as inconsistent branding and marketing materials that did not reflect the company’s vision. As the collaboration evolved, additional gaps were identified within the company’s overall marketing approach, digital presence, and brand communication strategy. THE OUTCOME: Our work evolved into a comprehensive brand and marketing transformation that included: • The development of refined brand and marketing guidelines and website to ensure visual consistency across all touchpoints • Strategic enhancements to the company’s online presence, including social media content direction and management • High-end visual assets and graphic design tailored to support preconstruction marketing and sales initiatives • A complete suite of print and sales materials created for eight residential developments — including apartment towers in Surrey, as well as townhome and apartment communities across Surrey and Langley — designed to strengthen buyer confidence and reinforce value throughout the sales process • Recognition through six national housing awards, including honors for Best Marketing & Advertising Campaign, Best Print Ad, Best Corporate Website, and additional categories Results included: • Increased qualified website and phone enquiries from buyers who were better informed prior to initial contact • Greater brand awareness both locally across the Lower Mainland and nationally throughout Canada • Increased website traffic and stronger engagement, reflecting deeper buyer interest and longer on-site interaction • The introduction of a newsletter strategy, creating an additional channel to nurture prospective buyers over time

Logo

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THE MARQUIS LOGO CAN BE USED WITH OR WITHOUT A TAGLINE. IN CASE O VERTICAL ORIENTATION, THE MAIN VERSION OF LOGO IS ROTATED 90 DEGREE COUNTERCLOCKWISE.

A TEXTURED IVORY-TINTED PAPER STOCK [1], METALLIC EDGE FINISHING ON THE BUSINESS CARDS [2] IS WHAT GIVES THE MARQUIS BRANDING ITS DISTINCTIVE LOOK.

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CLIENTS & BRANDS

exampleS

Marquis Tower .com MAIN VERSION OF THE LOGO

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scenic awe— inspiring VERTICAL INVERTED VERSION OF THE LOGO VISTAS LUXURY LIVING EXTENDS OUTDOORS WITH GENEROUS BALCONIES THAT SHOWCASE SWEEPING PANORAMIC VISTAS OF THE CITY AND MOUNTAINS. A NEW RESIDENTIAL TOWER PROJECT WILL BE A MARQUEE SITE FOR THE CENTRAL SURREY NEIGHBOURHOOD. ITS DISTINCTIVE LOCATION, NEXT TO QUEEN ELIZABETH SECONDARY SCHOOL AND DIRECTLY ACROSS FROM SURREY MEMORIAL HOSPITAL, MARKS THE ENTRY POINT INTO CENTRAL SURREY AND WILL BE THE FIRST RESIDENTIAL TOWER VISIBLE TO TRAFFIC COMING FROM THE NORTH.

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INSID E

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NAME LASTNAME TITLE P. 604.060.0000 INFO@MARQUISTOWER.COM WWW.MARQUISTOWER.COM

breathtaking Scenery

BACK

INVERTED VERSION

Function and Style Harmony BALANCING FUNCTIONALITY WITH AESTHETIC APPEAL IS ESSENTIAL. THIS MEANS CHOOSING ELEMENTS THAT ARE NOT ONLY VISUALLY PLEASING BUT ALSO SERVE PRACTICAL PURPOSES. THE AIM IS TO CREATE A SPACE THAT IS BOTH BEAUTIFUL AND USABLE. THE INTERPLAY OF COLOUR SCHEME, TEXTURES, AND MATERIALS IS FUNDAMENTAL IN SETTING THE BATHROOM’S MOOD. SOOTHING, NEUTRAL TONES CREATE A CALMING EFFECT. OPTING FOR HIGH QUALITY MATERIALS AND FIXUTES THAT ARE RESILIENT AND EASY TO MAINTAIN SIGNIFICANTLY ENHANCE FUNCTIONALITY AND LONGEVITY OF THE SPACE.

CLIENTS & BRANDS

WWW.CLEAROHS.COM CLIENT 2026

THE CHALLENGE: Clear Health Group provides mobile occupational health and nurse-led healthcare services throughout British Columbia, including the Lower Mainland, Fraser Valley, Vancouver Island, and the BC Interior. The client initially approached us to create visual assets for two of their businesses to support marketing materials and website development aimed at improving the sales process and generating qualified leads. A key objective was to present both businesses as authentic, community-oriented, and locally rooted, with a strong emphasis on showcasing the people behind the brand and highlighting the professionalism and approachability of their team members. THE OUTCOME: • Strengthened the company’s digital presence through strategically developed content and visual materials focused on highlighting the real people behind the brand and reinforcing an authentic, approachable identity • Contributed to increased website traffic, higher lead generation, stronger audience engagement, and longer on-site interaction from prospective clients who were better informed and more prepared to move forward with services • Helped build greater client trust and loyalty by creating consistent brand representation centered around the same team members delivering the services, supporting stronger long-term relationships and increased repeat business.

CLIENTS & BRANDS

WWW.PANGAEA-SOLUTIONS.COM CLIENT 2025

THE CHALLENGE: Pangaea Life Science Solutions is a technology and consulting company focused on delivering digital transformation solutions for the life sciences and biopharmaceutical sectors. The company develops advanced software platforms and enterprise systems that help pharmaceutical organizations optimize product lifecycle management, manufacturing operations, regulatory compliance, and commercialization processes. One of the primary challenges was translating the company’s highly complex business model and technical solutions into clear, accessible communication that could be easily understood by prospective clients and support a more efficient sales process. The project focused on developing strategic infographics and elevated visual content that simplified complex information while strengthening the overall brand presentation and professional image of the company. THE OUTCOME: • Created premium visual assets — including videos, photography, and custom infographics — that enhanced the company’s brand perception, increased client confidence, and clearly communicated the value of its solutions throughout the sales and decision-making process

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CLIENTS & BRANDS

WWW.REFEEDCANADA.COM CLIENT 2023 - 2025

THE CHALLENGE: • Confusing brand and business structure created by the coexistence of two names — ReFeed Farm and ReFeed Canada — despite the company not operating as an actual farm. • Unclear brand positioning that unintentionally presented ReFeed Farm as a non-profit organization, misaligning with the company’s commercial business model. • Existing branding lacked scalability and failed to reflect the company’s long-term vision, innovation, and desired direction for future growth. • Outdated and visually inconsistent product packaging and marketing materials weakened overall brand perception and communication. THE OUTCOME: • Developed a cohesive brand architecture that clearly defines relationships between multiple brands within the organization while preventing brand overlap and internal competition. • Established a scalable brand structure designed to support future growth, product diversification, and brand expansion. • Created a unified umbrella brand system connecting related products and services under one recognizable name, logo, and tagline and design elements. • Designed clean, refined packaging and marketing materials that communicate professionalism, innovation, and a strong mission-driven identity. • Modernized the visual identity of existing products and product catalogs, improving brand consistency while clearly communicating ReFeed Canada’s unique market position and value proposition. • Created the hand-drawn Circular Nutrition™ infographic to visually communicate the company’s innovative approach in a clear and accessible format across packaging and marketing materials.

CLIENTS & BRANDS INCREASE YOUR BRAND VISIBILITY & AWARENESS Take advantage of our printing services and accomplish two things at once: keep a floor or other surfaces protected with our top-quality products while promoting your brand. With a commitment to excellence, innovation, and customer satisfaction, DuraBord has established itself as a trusted name in the industry. We take pride in delivering superior floor protection solutions to safeguard your surfaces while offering an opportunity to promote your brand with personalized printing options. Our custom branded floor protection products is a great way to increase your brand visibility and awareness, promote a business, and, as a result, drive business growth. Custom branded temporary floor protection products are eye-catching and act as on-site advertisements for your brand. Contact our friendly team to discuss your requirements, and let us help you safeguard your floors while promoting your brand effectively. Together, we can create a lasting impression that resonates with your audience.

WWW.DURABORDPROTECTION.COM.NOVUSPOLISHING.CA/EN CLIENT 2022 - 2024

BRAND 1 CUSTOM PRINTING ENGINEERED TO LAST

Our products manufactured in Canada using our innovative and eco-friendly technology. They are created to withstand industrial construction sites and can stand up to paint spills, mud, and heavy foot traffic, while letting curing floors breathe.

FULLY CUSTOMIZABLE

We take pride in delivering superior floor protection solutions to safeguard your surfaces while offering an opportunity to promote your brand with personalized printing options.

THE CHALLENGE: • As a newly established business, the company required professional marketing materials that could effectively support trade shows, dealer outreach, and business development efforts across Canada and North America. While the competitive landscape offered many similar products, the company’s key differentiator was its ability to provide fully custom-branded solutions tailored to industries such as construction and renovation, events and trade shows, manufacturing and warehousing, as well as retail and commercial environments. THE OUTCOME: • Developed a comprehensive suite of marketing and sales materials — including brochures, product catalogues, flyers, presentation packages, custom retail displays, trade show environments, and social media content — supported by professionally produced photography and custom infographics that effectively showcased the full product line through engaging real-world applications and usecase scenarios. • Created a cohesive visual presentation that strengthened the company’s positioning and clearly communicated its custom branding capabilities to prospective dealers and partners • As a result, the company successfully established partnerships with more than 17 dealers across North America, including Sherwin-Williams, Benjamin Moore, RONA, and other industry retailers and distributors

WHY CHOOSE OUR PRODUCTS

SPILL-RESISTANT

DuraBord provides spill resistant and easy-to-install flooring protection for your worksite.

100% RECYCLABLE

DuraBord is offering temporary flooring protection rolls specially designed for your renovation or construction site. Made from 100% recycled material, DuraBord is the sustainable choice in temporary flooring protection.

BREATHABLE

DuraBord temporary flooring protection offers breathability to allow moisture, fumes, and vapours to escape. Condensation setles on newly cured flooring which can cause moisture damage. Airflow is extremely important when curing and installing new floors. Our flooring protection rolls help to ensure your floors breathe and evaporate moisture effectively.

FLEXIBLE

Keeping floors protected during a renovation or construction project is important. Temporary flooring protection not only helps you keep expensive flooring safe and sound during construction, it also helps leave you with peace of mind. DuraBord has the tools and equipment you need to get the job done.

IMPACT-RESISTANT

Though messes are expected during renos, floor damage due to heavy impact isn’t something we want to consider. DuraBord offers temporary flooring protection rools to keep your floors looking perfect for life.

QUALITY 2 TOP PRODUCTS

3 FLEXIBLE MINIMUM ORDER QUANTITY

4 COMPETITIVE PRICING 5 INNOVATIVE AND ECO-FRIENDLY TECHNOLOGY

6 100% NORTH AMERICAN MANUFACTURING

CLASS 7 FIRST CUSTOMER SERVICE SUPPORT

MORE THAN JUST FLOOR PROTECTION...

CUSTOM BRANDED BREATHABLE SURFACE PROTECTION PRODUCTS

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CLIENTS & BRANDS

WWW.NASHEBEAUTY.COM CLIENT 2020 - CURRENT

THE CHALLENGE: • Building a new brand from the ground up presented a complex and ambitious undertaking. While the client had a strong foundation — including a clear vision for an African-inspired skincare line, established relationships with local laboratories, formal education in cosmetic formulation, and direct connections with African communities for sourcing natural ingredients — the entire brand ecosystem still needed to be created and strategically positioned. This included the development of the brand identity, packaging system, marketing materials, digital presence, and overall market positioning. THE OUTCOME: • Established a strong and authentic brand foundation rooted in African botanical heritage, clean skincare principles, and purpose-driven storytelling, recognized by the Beauty Shortlist Awards with Winner and Finalist awards across seven categories in 2023 • Supported retail and wholesale expansion through the development of a scalable product line and substantial growing market interest across Asia and the United States • Developed a distinctive market position that combined ethically sourced ingredients, wellnessfocused self-care, and social impact initiatives with a unique cultural identity, helping the brand stand out within the highly competitive clean beauty and wellness market • Created a thoughtful and cohesive product philosophy supported by premium product naming, African-inspired design language, and transparent ingredient communication. Built a strong foundation for long-term growth through the integration of natural ingredients, modern wellness aesthetics, and meaningful brand storytelling

CLIENTS & BRANDS

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CLIENTS & BRANDS

WWW.NATHANALLAN.COM CLIENT 2023 - CURRENT

THE CHALLENGE: The client initially engaged us to create premium visual assets, including professional photography of their awardwinning architectural glass collections for use across social media, industry publications, and marketing materials aimed at luxury clients worldwide, including Louis Vuitton, Fendi, Fairmont Hotels & Resorts, and Tiffany & Co.. Collaborating with internationally recognized premium brands required an exceptional level of visual precision, refined presentation, and meticulous attention to detail. A key aspect of the project was ensuring the glass samples were represented with a high degree of photographic accuracy, as many client approvals, purchasing decisions, and product specifications were handled remotely across various regions and international markets. THE OUTCOME: Our collaboration evolved into an ongoing creative partnership that included regular photo and video productions, providing behind-the-scenes, documenting large-scale architectural projects, and creating cinematic visual content that highlighted the movement, texture, and light interaction of the glass. • Enhanced the company’s digital presence through strategically developed social media content and visual materials tailored for architectural and design publications • Produced high-end visual assets that elevated brand perception, strengthened client confidence, and reinforced the premium value of the products throughout the sales and specification process • Contributed to increased brand awareness both nationally across Canada and internationally, supported by higher website traffic, stronger audience engagement, and longer onsite interaction from prospective clients • Helped establish additional channels for ongoing client engagement and long-term relationship building through consistent visual storytelling and content development.

CLIENTS & BRANDS

WWW.ACTIVEAGRISCIENCE.COM CLIENT 2014 - 2019

THE CHALLENGE: A scientist from University of British Columbia approached us with the goal of establishing a new business focused on innovative agricultural products developed through extensive research and field trials. The scope of the project was comprehensive, requiring the creation of a complete brand ecosystem — from brand identity and packaging design to product labels, marketing collateral, and educational materials that could clearly communicate the science, credibility, and value behind the products. THE OUTCOME: • Developed a complete marketing and branding package for more than 12 agricultural products, including packaging systems, product labels, annual catalogues, product guides, informational videos, and trade show materials • Created a cohesive and professional brand presence that helped communicate complex scientific information in a clear and marketable way • Produced strategic marketing content that contributed to the company successfully securing government grant funding • Supported the company’s growth and market expansion across Canada, the United States, Australia, and Germany through consistent brand development and scalable marketing materials

Interested in working together? Interested in learning more? I’d love to hear from you. Contact me at +1.778.878.4542 or by email sasha.primak@gmail.com to start the conversation.

+1.778.878.4542 sasha.primak@gmail.com