Educating the Public

from 2019-2020 SARC Annual Report

Investing in Our Employees

Educating

THE PUBLIC

SARCAN undertook several public education campaigns last year, all with the goal of bringing more containers into SARCAN’s depots.

Drop & Go extended hours campaign Drop & Go Extended Hours

This past year, SARCAN extended the hours of Drop & Go in a few of our busier locations across the province. The aim of this campaign was to drive customers to visit these locations during these hours. The campaign was targeted to younger customers, customers who work a regular work week, and busy parents.

Dairy Container Deposits

SARCAN took to the stores this past holiday season to let our customers know that they can bring their dairy beverage containers in to SARCAN for recycling to get their refund. This campaign featured in-store advertisements (at Sobeys and Safeway locations), targeted digital ads, and radio ads.

The goal of the campaign was also to raise awareness of some of the lesser known containers that are included in dairy beverage containers, such as buttermilk, cream, fluid coffee cream, lactose-free milk products, drinkable yogurt, and more.

Telemiracle

The SARCAN team across the province did a great job once again promoting Telemiracle by selling Helping Hands and processing Drop & Go donations to make SARCAN’s contribution to the fundraiser another record amount. At Telemiracle 44, SARCAN donated $68,215.25! SARCAN representatives presented the cheque just before they hopped on the phones to collect donations.

The employees all throughout the system got creative with the Helping Hands sold to make gorgeous handmade art that really put the feel of spring in the air!

SARCAN School

SARCAN continued our SARCAN School portal to encourage Saskatchewan schools to operate their own internal recycling program. Through SARCAN School, participating schools can receive recycling bins, track their recycling efforts, learn about SARCAN’s recycling process, and enter our contest.

Several SARCAN Schools entered into the 2019 contest, which had the students write a story about their school’s recycling program. One of the entrants, Regina Huda School Grade 5 Class, had one of the highest number of containers returned through the year, and they developed and launched a successful school-wide recycling system. These students went the extra mile to learn about how recycling works, touring SARCAN depots, and more, to make their school as recycling friendly as they could.

Public Space Recycling

SARCAN continued its popular public space recycling grants for a fourth year. Our public space recycling grants award matching funds for municipalities, First Nations communities, parks, and non-profits that implement beverage container recycling systems into publicly accessible places. This past year, SARCAN awarded $16,000 to Saskatoon, Regina, Yorkton, Hepburn, Eatonia, Christopher Lake, and the Saskatoon Zoo Foundation.