The Official Monthly Publication of the Sarasota Association of Realtors速
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Sarasota Realtor® Magazine Volume 11, Issue 5 MAY 2014
Sarasota Association of Realtors®, Inc. 2320 Cattlemen Road Sarasota, Florida 34232 Phone: 941/952-3400 FAX: 941/952-3401 www.sarasotarealtors.com www.facebook.com/SarasotaRealtors
Technology in real estate is constantly evolving to suit the current
wants and needs of brokers and agents, and 2014 will be no
exception as many software and hardware advances are released.
Mortgage debt cancellation tax relief is one of the major focuses
of SAR and its members, as the law expired in late 2013
and its absence could create major problems.
Property transitions and conveyances are a concern, and
the Property Appraiser’s office explains how caps can impact
the bottom line.
13 District Gathering
Volume 11 • Issue 5 •MAY 2014 4
President Peter Crowley RE/MAX Alliance Group President-Elect Stafford Starcher RE/MAX Alliance Group
10 Tax Relief Threatened
2014 SAR Officers
The District 13 Conference and Trade Show Expo is set for June 20th and SAR is organizing and promoting the event, which will bring more than 400 area Realtors® together.
Secretary Amy Worth-Paul RE/MAX Platinum Realty Treasurer Xena Vallone Xena Vallone Realty Immediate Past President Roger Piro Town & Country Realty Chief Executive Officer Kathy Roberts Mission Statement The mission of the Sarasota Association of ® Realtors is to advance members’ professionalism through delivery of education and resources while upholding the Realtors® Code of Ethics. We are committed to be the leading advocate of real estate in the communities we serve by protecting private property rights and expanding relationships with individuals and organizations both locally and worldwide. Sarasota Realtor® is published monthly by the Sarasota Association of Realtors® Inc.
Editorial Staff Director of Communications Ray Porter
15 Great Spring
Sales are once again spiking in the spring months, as they did last year at this time, and the Sarasota County market appears poised to enjoy yet another near-record year.
In every issue 10- Governmental Affairs 12- Property Appraiser 15- Sales and Listing Statistics 18- Commercial Investment Division 20- Education Programs 24- On the SAR Scene 27- Pathways to Professionalism 30- Membership
Director of Information Technology Jesse Sunday Director of Professional Development Catherine McCaskill Governmental Affairs Director Marc Mansfield
On the Cover Dozens of SAR members gathered on April 17th for MLS Express, and we asked them to show off their tech devices. The assortment of smartphones, tablets and laptops was an amazing demonstration of the way cutting edge technology now dominates the real estate industry.
32- Calendar of Events/Education MAY 2014
Director of Membership and Administrative Services Dan Andrews
Sarasota Realtor® Magazine
Production Coastal Printing, Inc. Sarasota Realtor® Advertising: For information on advertising rates and deadlines, contact Ray Porter at 941/952-3405 or email@example.com. Subscriptions: The annual dues of every member of the Sarasota Association of Realtors®, Inc., includes a one-year subscription to Sarasota Realtor ® magazine. A yearly subscription for Sarasota Realtor ® magazine is available to non-members for $25, plus Florida sales tax. Editorial ideas and manuscripts are welcome. Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the Sarasota Association of Realtors®, Inc. All submitted copy is subject to editing. 2014 Copyright© by the Sarasota Association of Realtors®, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
SAR plans Quarterly Membership Meeting
Affiliate Spotlight on Sue Klinowski
The Sarasota Association of Realtors® will hold the Second Quarter Luncheon Membership Meeting on Thursday, June 12th from 11:30 a.m. to 1 p.m. at Der Dutchman Restaurant, 3713 Bahia Vista Street, Sarasota. A delicious meal will be served. A special guest speaker will provide the program. Watch for details in your Weekly Update emails and on the web site. The meeting is jointly sponsored by SAR and the Sarasota Chapter of the Women’s Council of Realtors®. In addition, the Florida Realtors® Honor Society inductees will be recognized, as well as the SAR Scholarship Winners for 2014. The following SAR members will be recognized for membership in the Florida Realtors® Honor Society: Margo MacKenzie, Brian McGreevy, Alfredda SmithOdato, Stafford Starcher, Xena Vallone, Amy WorthPaul, Marianne LeBar, Renee Marquiss, Roger M. Piro, Iva Fadley-Dane, David P. Clapp, Joyce Marie Steward, Christina Pitchford, Michelle Crabtree, Kristin K. Triolo, William Geller, Paula J. Cashi, Darla Furst, Judy Schomaker, William C. (Bill) Furst, Jr., Ann T. Ross and Doris R. Edwards. Please register early online at www.sarasotarealtors. com in order to ensure you take part in this important meeting.
The May 2014 SAR Affiliate Spotlight is on Sue Klinowski of Fairway Funding Group. Sue is a Senior Mortgage Loan Officer with Fairway Funding Group, Inc., Florida’s premier mortgage lender that offers extensive experience with comprehensive knowledge and a pool of vast resources to serve its clients. Well versed on Conventional, FHA, VA, USDA along with jumbo loans and construction financing, Sue started her career in the Chicago area where she worked in every facet of the loan process and worked her way into repeatedly Sue Klinowski achieving the top performer award. Sue is an active member of the Sarasota Association of Realtors®, Women’s Council of Realtors® (Manatee and Sarasota Chapters) and the Manatee Chamber of Commerce. She supports Habitat for Humanity, the Salvation Army and Goodwill Charities. Sue can be reached by email at firstname.lastname@example.org, or by phone at 941-961-2449.
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Spring brings many new innovations, updates, evolutions Technology Training Day for Realtors® See Page 22
Technology is constantly evolving, and in the real estate industry, the ever-changing landscape requires brokers and agents to attain the latest education and updates in order to achieve success. The spring is usually a great time to reboot, refresh and update your technology. Most major technology firms, including the biggies Apple and Microsoft, are coming out with their latest gadgets and software, and major forums and announcements are generally “Technology plays an essential role in real released. estate, and staying ahead of the latest - In just a few short weeks (June 2-6), Apple technology trends helps Realtors® grow their will hold its annual Worldwide Developers Conference, where the iPhone 6, iOS 8, new business.” - NAR President Steve Brown laptops and new devices will be unveiled. - Microsoft is on the verge of releasing continuing its one-day technology conference series, Windows 8.1, which some say will make the new NAR Tech Edge. The event is managed by e-Pro®. Ten platform easier for the average user to accept, melding years ago the National Association of Realtors® (NAR) the touchscreen experience with old, familiar keyboard developed the e-PRO® certification program to teach and mouse. members how to effectively use real estate technology - Familiar Microsoft Office programs Word, Excel to grow their business. and Powerpoint versions for the iPad were recently The technology changed. So NAR changed its real released, potentially opening up the tablet users to a estate technology training for Realtors®. NAR Tech new wealth of possibilities. Edge will take place in greater Detroit and Atlanta in - SSDs (solid state drives) are becoming more June; Sacramento in August; and greater Phoenix and omnipresent, replacing spinning hard drive disks, and Cleveland in September. More locations, including could transform the desktop and laptop worlds by Florida sites, will be coming soon. increasing speed of operation by tenfold, thus making For more information and to register, visit www. business applications more streamlined and responsive. epronar.com/nar-tech-edge. Media and non-NAR - The new Realtor.com app, available on Apple’s members are welcome to attend. App Store and the Droid stores, offers users a much NAR speakers and local technology experts will improved real estate property search tool. present sessions on topics including mobile marketing, - Locally, Matrix training began in late April and online reputation management, Google and cloud continues in May and June. Matrix is the new My computing, content strategy, social media, the Florida Regional MLS system which will hopefully importance of photo and video, and much more. succeed where Fusion did not, and give agents an MLS “Technology plays an essential role in real estate, experience that is useful across all devices (including and staying ahead of the latest technology trends helps smartphones and tablets). Realtors® grow their business,” said NAR President Obviously, the ever-changing technology landscape Steve Brown, co-owner of Irongate, Inc. Realtors® in continues to transform the way that Realtors® and the Dayton, Ohio. “NAR Tech Edge is a great opportunity real estate business operate. for Realtors® to learn about emerging technologies To help Realtors® keep up with the latest mobile and and how they can enhance business processes and profitability and better connect with their tech-savvy web-based technologies that can benefit their business home buying, selling and investing clients.” and clients, the National Association of Realtors® is Continued on P. 29, See TECHNOLOGY
Sarasota Realtor® Magazine
Top 10 Real Estate Technology Trends in 2014 Inman News has released an interesting list of Top 10 predictions for 2014 real estate technology trends, produced by Tom Flanagan, director of IT at Residential Properties Ltd. in Rhode island. - BYOD - Tom noted, “As I mentioned in ‘The pros and cons of a ‘bring your own device’ brokerage office,’ the launch of the iPhone forever changed mobile computing and ignited the BYOD revolution. Information technology (IT) departments are now expected to seamlessly support a plethora of devices brought into the workplace by employees. While not as sexy as other tech items on this list, the bring-your-own-device culture will nevertheless continue to grow in 2014.” - Mobile video - “Mobile video will be big. Every year I find myself writing that this will be the year video tips in real estate. Not this year. I believe it’s already tipped. In 2014, mobile video makes a big dent and the technology positions itself as an effective mobile marketing strategy,” said Tom. - Beacon-based sensors - “Beacon-based sensors such as Apple’s iBeacon enable hardware to send notifications to mobile devices in close proximity. The technology integrates Bluetooth low energy and presents marketers with a huge
opportunity if the platform can be executed properly. TechCrunch recently reported that Apple could have up to 250 million units rolled out in 2014. Look for a major breakthrough in 2014.” - App store optimization - Here’s another acronym to add to the growing list of industry buzz terms: ASO. ASO stands for App Store Optimization and is the practice of increasing the visibility of apps in stores such as iTunes and Google Play. With more than 1 million apps available in Apple’s App Store alone, there is fierce competition for downloads and building a user base. Topping the charts will be a critical imperative in 2014.” - The maker movement - “The maker movement, entrenched with a strong DIY mentality, will have a major impact on the tech scene in 2014. Some consider 3-D printing nothing less than the reinvention of manufacturing. As additive manufacturing technology improves and becomes more affordable, it cannot be ignored. Within the next few years, I envision every office sporting a 3-D printer, and that includes the real estate industry. Inside View is a perfect example. Inside View allows a user to virtually tour a business from the inside. The experience is pretty cool Continued on P. 29, See TRENDS
N AT I O N A L S T R E N G T H , L O C A L E X P E R T I S E 4 TH IN THE NATION FOR PURCHASE UNITS IN 2012 & 2013*
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*As listed by Marketrac ® for Jan. – Dec. 2012 and 2013. For business and professional use only. Not for consumer distribution. All loans subject to credit approval. Rates and fees subject to change. Mortgage financing provided by PrimeLending, a PlainsCapital Company. Equal Housing Lender. © 2014 PrimeLending, a PlainsCapital Company. PrimeLending, a PlainsCapital Company (NMLS: 13649) is a wholly owned subsidiary of a state-chartered bank and is an exempt lender in FL. V121013.
Sarasota Realtor® Magazine
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Prices shown are estimated base prices, do not include lot premiums or options and are subject to change without notice. Community Association fees required. Additional terms, conditions and restrictions apply. Photographs are for illustrative purposes only and are not intended to be an actual representation of a specific community, neighborhood or any completed improvements being offered. Please see a sales associate for details. This material shall not constitute a valid offer in any state where prior registration is required or if void by law. ©2013 Centex Real Estate Corporation. All rights reserved. 8/5/13. CBC057850.
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ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE 41 BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A TO THIS BROCHURE AND TO THE DOCUMENTS REQUIRED 98 BUYER OR LESSEE. Void where
prohibited. All references to clubs, golf clubs and membership opportunities and other amenities are subject to fees, dues and availability. All prices and availability subject to change without notice. ÂŠ2014 WCI Communities, Inc. All rights reserved. CGC 031523
Marc Mansfield can be reached at 941.952.3410
Mortgage debt cancellation tax relief sought
Mortgage Debt Cancellation Tax Relief is an important issue for Realtors® and homeowners. A brief summary of the issue and a legislative update provided by NAR is shown below: What is the fundamental issue? A lender will, on occasion, forgive some portion of a borrower’s debt. The general tax rule that applies to any debt forgiveness is that the amount forgiven is treated as taxable income to the borrower. Some exceptions to this rule are available, but, until 2007, when a lender forgave some portion of a mortgage debt for which the borrower was personally liable (such as in so-called “short sales,” foreclosures and “workouts”), the borrower was required to pay tax on the debt forgiven. A law enacted in 2007 provided temporary relief to troubled borrowers when some portion of mortgage debt is forgiven. That relief has expired and been extended several times. The latest extension provided relief for debt forgiven through December 31, 2013, but the provision has expired for debt forgiven in 2014. I am a real estate professional. What does this mean for my business? Relief from the cancellation of indebtedness rules has facilitated the sale of homes in areas where home prices have declined or where foreclosures have occurred. Prior to passage of the Mortgage Debt Cancellation Tax Relief Act in 2007, the only individuals who paid tax on the sale of a residence were fortunate sellers who had gains of more than $250,000/$500,000, or unfortunate sellers who saw the value of their property decline and sold for less than their mortgage. Short sale relief continues to be an urgent need for sellers in the current market. NAR Policy: NAR supports an exclusion from taxation of the phantom income generated when all or a portion of a mortgage is forgiven. There should be no taxable event when a lender forgives some portion of a debt in a short sale,
foreclosure, bank workout or similar situation. Such relief should be limited to principal residences only. An individual or family that has incurred a loss on the sale of their principal residence has suffered what is, for most, the biggest economic loss of their lifetime. It is unreasonable and unfair to require that they also pay tax on the phantom income associated with debt cancellation, especially because there will be no cash proceeds from the sale. Opposition Arguments: Opponents of NAR policy believe that a principal residence is a personal expense. Because the tax law does not allow for the deduction of personal expenses, tax relief from cancellation of debt on a personal residence is inappropriate, unless the homeowner is insolvent or bankrupt.
Legislative/Regulatory Status/Outlook Over the past several years, expiring tax provisions have often languished in Congress until after they expire. Most have been reinstated on a retroactive basis. However, with a great deal of attention now on tax reform, it is less certain that expiring tax provisions will be extended as a matter of course or on a timely basis. While there is a great deal of interest in several of the dozens of tax provisions that expired at the end of 2013, including the mortgage debt tax relief provision, it is unlikely that the provisions will be extended until at least the autumn of 2014.
Sarasota Realtor® Magazine
Where does all the non-valuethe ownership information come from?
Where does property ownership information originate? See the clerk!
The ownership, sales prices, transfer histories and property descriptions contained on our website come to us from documents that are recorded with the Clerk of the Circuit Court.
The Clerk of the Circuit Court is required to provide the Property Appraiser By Bill Furst, GRI, CRS, CRB with a daily report of deeds and other transfer documents including the Sarasota County Property Appraiser names and addresses of each buyer and a transfer legal description of the land. The ownership, sales prices, histories and property contained come tostamps us from The Clerk alsodescriptions provides the amounton of our the website documentary paid on thatthe are document recorded with the Clerkit of thetake Circuit the transfer. documents From the day is recorded may up to 3 Court. days for the data to be made available to our Title Department. The Clerk of the Circuit Court is required to provide the Property Appraiser with a daily report of deeds and other Our goal is totransfer processdocuments all transferincluding documents 10 working the within names and addressesdays of of each buyer and a legal description of the land. The Clerk also receipt from the Clerk, with the exception of periods when we suspend provides the amount of the documentary stamps paid on the data entry shut down for tax roll preparation or tax year transitions. transfer. From the day the document is recorded it may take up to 3 days for the data to be made available to our Title Department. Our Title Department verifies the Grantor to ensure that the person conveying the property owner of record. The legalwithin description Our goal was is to the process all transfer documents 10 is working days of receipt from the Clerk, with the exception also verified. Our aim is to determine that the Grantor’s intent was to of periods when we suspend data entry for tax roll preparation or transfer the property. If that is evident and there are no obvious tax year transitions. deficiencies in the document we process thethe transfer andtoenter Our Title Department verifies Grantor ensurethe that appropriate data into our database. we believe is a true deficiency the person conveying theIfproperty was there the owner of record. The legalwill description also verified.toOur aimthe is toinformation determine our Title Department contact is the preparer clarify the Grantor’s was to transfer the property. If that is contained in that the deed or otherintent conveyance. evident and there are no obvious deficiencies in the document we process the transfer and enter the appropriate data into As for the sale price, those If ofwe youbelieve who were in deficiency, real estateour before our database. there active is a true Title Department will contact to clarify the information the mid-2000s will remember the DR the 219preparer form that accompanied all in the or otherserved conveyance. closings. Thatcontained form, signed bydeed the parties, as formal notice to the As for the sale price, those of you who inNow real the Clerk of the Circuit Court of the sale price. That formwere wentactive away. estate before the mid-2000s will remember the DR 219 form Clerk gets sales information from theThat closing agent. Ourbyoffice uses thatprice accompanied all closings. form, signed the parties, the amount of documentary as displayed on theCourt recorded served as formal stamps notice topaid, the Clerk of the Circuit of the sale price. That form went away. Now the Clerk gets sales instrument, to determine the sale price. This is the amount that is listed in price information closingdetail agent.page, Our along office uses the the Transfer History of from each the property amount section of documentary stamps paid, as displayed onwith the the instrument number, of conveyance and the of theThis Grantor. recordedtype instrument, to determine thename sale price. is the If amountare thatconveyed is listed in Transfer History of each multiple properties onthe one deed the total section sale price will be detail page, along with the instrument number, type of displayed on property each parcel. conveyance and the name of the Grantor. If multiple properties are conveyed on one deed the total sale price will be displayed Parcels in new onsubdivisions each parcel. and condominiums that will be placed on the roll in the following present a uniqueand circumstance. Thethat ownership, Parcelsyear in new subdivisions condominiums will be placed on the roll in the will following year a unique address, transfer and legal information appear onpresent our website as they circumstance. The ownership, address, transfer and legal are processed but no values or exemption information will be displayed. For more information will appear on our website as they are processed but information, no values or exemption information will be displayed. contact Thethetransfer ofThe ownership of non-homestead property without a transferor of control ownership or control of non-homestead Property recorded instrument filing ofinstrument a DR430 form withthe the Property property requires without athe recorded requires filing of Appraiser a DR430 with the Appraiser’s office. Such a Appraiser’s office. Suchform a transfer willProperty not appear in the Transfer History Bill Furst’s willdetail not appear in our the Transfer of thetransfer property page on website.History section of the officesection at property detail page on our website.
Statutes and Rules Governing Property Descriptions and Ownership on the Tax Roll §695.22 Record of Conveyances of Real Estate. The Clerk of the Circuit Court shall keep and furnish to the property appraiser a daily schedule of the deeds and conveyances filed for recordation which shall include the name of the grantor/s, the names and addresses of each grantee and a description of the land as specified in each instrument so filed. §193.114 Preparation of Assessment Rolls. The real property assessment roll shall include the recorded selling price, ownership transfer date and clerk instrument number for each deed or other instrument transferring ownership or real property. Rule 12D-8.007 Preparation of Assessment Rolls. Each assessment roll shall include the owner of the property, his or her address including zip code. Rule 12D-8008 Additional Requirements for Preparation of the Real Property Roll. The real property roll shall include a description of the property assessed which shall be accurate and certain enough to give the taxpayer the necessary notice of the tax assessed against the particular piece of property. The instrument number of the conveyance upon which the owner of record’s title is based shall also be shown. All descriptions of real property shall be based on platted lot and block or metes and bounds systems. The parcel number shall be unique and derived from a uniform numbering system. Rule 12D-8.011 Uniform Standards: Minimum Data Requirements. Included in data the property appraiser must maintain for each parcel are, the parcel ID number, owner name and mailing address, property address and zip code, transfer history including date of execution, instrument number, type of transfer and sale price as indicated by documentary stamps and a property description.
For more information please contact the Property appraiser’s office at PA@SC-PA.com or 941.861.8200.
Sarasota Realtor® Magazine
Don’t miss this year’s District 13 Conference and Trade Show at the Charlotte Harbor Event and Conference Center in beautiful Punta Gorda, Florida. Mark your calendars for Friday, June 20. Cost for the entire day of informative seminars, plus a delicious breakfast and lunch, as well as real estate trade expo, is only $20. The Sarasota Association of Realtors® is this year’s organizing association for the districtwide event. Affiliated real estate-related businesses can optimize their visibility by reaching an elite audience of real estate professionals in one day at one location from six Realtor® Associations in Florida’s Suncoast region. The theme for this year’s conference is “Believe: In Yourself, Your Market and Your Business.” SAR’s own Michael Bruno, District 13 Vice President, has worked behind the scenes to put together an incredible conference, filled with informational sessions. Dr. John Tuccillo, Chief Economist with Florida Realtors®, is the Keynote Speaker, and his topic is “The Comeback of SW Florida: Why Won’t Anyone Believe Us?” Following a review of the Florida real estate recovery, Tuccillo will examine the arguments, statistics, and hidden agendas of those who won’t acknowledge the recovery and insist we are headed for a new bubble. Tuccillo is former chief economist for
the National Association of Realtors® (NAR) and a highly respected business and planning consultant. He is also head of the Industry Data and Analysis Department for Florida Realtors®. Other speakers include: - Darla Furst and Juana Watkins will discuss the topic “BELIEVE … That FREC is a good thing!”: Watkins, the Director of the Florida Real Estate Commission, will share statistical information on complaints, investigations, unlicensed activity, exam performance, and others. Commissioner Furst will review violations that are on the rise and in what areas licensees need to be especially careful. Juana currently serves as Director of the Florida Department of Business and Professional Regulation, Division of Real Estate. Darla, a member of SAR with 33 years experience in real estate, customer service, marketing and leadership, was appointed to FREC by the Governor in 2010. - Barry Grooms will discuss “Prospecting with Tools You Already Have”. If you are like most agents and have purchased a magical program or book that will get you rich, only to find it unopened the last time you cleaned out your office. This session will teach you proven methods to generate listing and buyer leads using tools you already have! Grooms is 14-year real estate veteran and marketing specialist.
- David M. Levin, Environmental Attorney, Icard Merrill, will offer “How to Avoid Getting Sued by a Buyer of Waterfront Property”: Awareness, answers, and advantage. - Denise Oyler, Realtor®/Trainer with Rosebay International Real Estate since 2008, will speak on “Personal, Professional & Profitable”: Customer service, communication, and lead conversion are the keys utilized on a day-to-day basis which will result in profitability. Learn how to put the whole package together during this participatory, educational, and fun program. Identify your customer service strengths and weaknesses. Find out the qualities buyers and sellers desire in their agent. Learn to adapt your language and communicate more effectively. Gain knowledge on the science of leads and how to convert to sales. The trade show expo will be open from 9 a.m. to noon, close briefly for lunch and the keynote address, the reopen from 1 to 3 p.m. Closing ceremonies will follow, with drawings and prize giveaways. About 60 of the area’s premier affiliated businesses are expected to participate, and more than 300 Realtors® turned out last year for the don’t miss event of the year in District 13. For more information, visit www. district13conference.org
My Florida Regional MLS Fees Due May 15th
My Florida Regional MLS and My Florida Commercial Real Estate fees were posted to our members’ MFRMLS account in early April, and are due no later than May 15th. The fee to subscribe to MFRMLS for 2014-2015 will be $363 (June 1, 2014 to May 31, 2015). The fee to subscribe to MFCRE/Catylist for 2014-2015 will be $414 (June 1, 2014 to May 31, 2015). www.sarasotarealtors.com
MFRMLS sent email invoices in early April. All fees must be paid by 5:00 pm on May 15, 2014. To view and pay your MLS invoice please log on to MFRMLS website www. mfrmls.com and select “Pay Your Bill”. Any questions concerning your invoice should be directed to MFRMLS/MFCRE at 1-800-686-7451.
Sarasota Realtor® Magazine
Drop in short sales driving distressed market decline A sharp drop in the number of short sales for both single family homes 1800 1600 and condominiums helped lower the overall percentage 1400 1200 of distressed sales in the second first quarter of 2014. 1000 800 Overall foreclosure sales 600 increased in the first quarter, 400 due to a rise in the single 200 family home category. 0 Distressed sales represented 22.5 percent of all sales in Sarasota County 900 in the first quarter, down 800 from the 29.9 percent figure 700 600 in the first quarter of 2013. 500 The highest percentage was 400 in the third quarter of 2010, 300 when 50.4 percent of sales 200 were distressed. 100 0 The percentage of distressed sales has been steadily decreasing, quarter after quarter, which continues to demonstrate a market heading toward full recovery, but not yet at the traditional distressed property transaction rate of below 5 percent of sales. In fact, distressed sales in the Sarasota market were nearly zero in early 2007, before the national real estate market troubles began.
Single Family Sales ‐ By Quarter
Condo Sales ‐ By Quarter
Short sales have seen a steep decline, particularly short sales of condominiums. At the worst point of the market decline, there were almost 500 short sales closed in every quarter (2010-2011). In the first quarter of 2014, only 119 short sales were recorded in the county - a drop of about 76 percent from 2013. Foreclosures remain relatively high, but have leveled off.
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Source: Sarasota Association of Realtors®
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Source: Sarasota Association of Realtors®
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Sarasota Realtor® Magazine
Property sales in Sarasota County top 1,000
Property sales in Sarasota County for March 2014 topped 1,000 for the first time since May 2013, repeating a spring sales surge witnessed in the past few years. In addition, distressed sales remained far below the levels experienced four years ago (see P. 14 article), indications of a strong market returning to historic norms. Median sale prices for single family homes and condos also continued to reflect a stable market, with no signs of wild price swings. Single family prices have been remarkably even for the past 12 months, while condo prices have also stabilized. March 2014 closed sales were at 1,050, up 33 percent from February’s figure of 787, but down slightly from last March, when they were at 1,057. The breakdown was 698 single family and 352 condos. To put those numbers in perspective, at the low end of the past decade, monthly sales were in the mid-300s. Once again, short sales were in short supply during March. Only 51 of the total 1,050 sales in March 2014 were short sales, compared to more than 200 short sales in June 2010 at the low point of the market. Foreclosures remain a concern as there were 183 bank sales of foreclosed homes and condos in March. Sarasota County saw year-over-year median sales prices reflecting near mirror images from last year this time. The median sale price for single family homes was at $189,472, slightly below last March’s figure of $190,000. Condo sale prices were at $170,900, just above last March’s figure of $165,000. From April 2013 through March 2014, there has been a steady pattern of median sales prices in the single family category, fluctuating between $180,000 and $195,000 in that time period. Condo prices have fluctuated between $159,000 and $182,000. The median sale price for the 12-months ending in March, which moderates monthly swings, was $188,000 for single family homes, about 20 percent higher than the previous 12-month period. For condos, www.sarasotarealtors.com
“Agents have been extremely busy and buyers are actively investing in our local market.” - SAR President Peter Crowley
it was $166,529, up 9.2 percent over the previous 12-month period. Pending sales maintained a high level in March from the previous several months, and economists consider pending sales to be a good indicator of potential future closed sales. If experts are again correct, we could see another very strong period of April, May and June sales, as we did in 2013. Pending sales topped 1,200 after hitting 1,030 last month, hitting a level not seen for three years. Inventory levels dropped in March 2014 to 4,810 after topping 5,000 in February, which was the first time since May 2011 – almost three years ago. The low point in the recent market was in July 2013 at 3,747, far lower than the current level. “This spring has seen very robust sales, just like last year at this time,”
said Sarasota Association of Realtors® President Peter Crowley. “Agents have been extremely busy and buyers are actively investing in our local market. It’s a great time for our local real estate industry, and judging by the pending sales figures, April and May should also put up great numbers.”
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Sarasota Realtor® Magazine
Sarasota MLSSM Statistics - March 2014 Single Family
800 700 600 500 400 300 200 100 0 Mar‐13
Median Sale Price
$250,000 $200,000 $150,000 $100,000 $50,000 $0 Mar‐13
Median Sale Prices
Median Last 12 Months
Months of Inventory
# New Listings
% Price Original
This Month Last Year
Last Month YTD
Statistics were compiled on Sarasota County properties in the MLS as of April 15th, 2014. Single-family statistics are tabulat
ed using the property style single-family home. Median sales price is the middle value, where half of the homes sold for more, and half sold for less. Listings sold were closed transactions during the month.
Source: Sarasota Association of Realtors® 16
Sarasota Realtor® Magazine
Sarasota MLSSM Statistics - March 2014 Single Family
4,000 3,000 2,000 1,000 0 Mar‐13
Single Family Condo
Pending Sales 900 800 700 600 500 400 300 200 100 0 Mar‐13
Condo This Month This Month Last Year Last Month YTD
Median Sale Prices
Median Last 12 Months
Months of Inventory
# New Listings
% Price Original
‐ 880 ‐ 88 $173,750 ‐ ‐ 1,109 ‐ 1,427 ‐ Statistics were compiled on Sarasota County properties in the MLS as of April 15th, 2014. Condo statistics include condo, coop, villa and townhouse. Pending sales are sales where an offer has been accepted during the month, but the sale has not yet closed. DOM indicates the average number of days that sold properties were on the market before a contract was executed.
Sarasota Association of Realtors® MLS www.sarasotarealtors.com
Sarasota Realtor® Magazine
Commercial Investment Division
Making a Point with RPR Commercial
To give Realtors® even more data in their arsenal of information, Realtors Property Resource®, (RPR), recently added Points of Interest (POI) to the maps of RPR Commercial. These POI’s aren’t simply just pins on a map. Separated into 10 broad categories such as retail, manufacturing, transportation, retail and ﬁnance, with nearly 100 subcategories, each point of interest displays basic information about the business at that location including address, number of employees, annual sales volume and industry. So just how can you use this information with clients? Here are three examples from RPR users of how POI’s can not only educate and impress clients, but showcase your market expertise. One Realtor® took advantage of the POI’s to support the terms of a lease renewal. The property is a convenience store. By pulling ﬁnancials on franchisees in nearby geographies, the Realtor® was able to validate that the current location is more successful than other franchisees in neighboring geographies based on the sales volume being signiﬁcantly higher. The current location attracts consumers and produces sales; which equated to a win! Another Realtor® was recently representing an insurance company looking to open a new oﬃce. Using the POI’s in RPR Commercial, the Realtor® was able to not only scout out the competition from a sales volume perspective using the “Insurance” category, but was also
CID Monthly Meeting Schedule
Commercial Marketplace Sessions Increase visibility for your properties, learn of new opportunities, and exchange information with commercial professionals. Deals are made at these sessions. 1st, 2nd & 4th Fridays at the SAR Auditorium 3rd Friday at the MAR offices The monthly general meeting (3rd Tuesday) includes a Marketplace session, giving members at least five opportunities each month to promote their listings and network with fellow members.
Lori Hellstrom, 2014 CID President 18
able to determine a desirable area for the location based on proximity of the competition, as well as select an area that would attract agents, an area with restaurants, grocery stores, and even bar options. The client wanted staﬀ to have amenities close to the oﬃce. An article in “Choose Chicago” recently caught the eye of a Realtor®. Reporting that approximately 35,000 hotel rooms exist in Chicago with more than an additional 2,500 rooms under construction, along with an increase in Chicago’s occupancy rates, this Realtor® realized she could use the POI’s in RPR Commercial to demonstrate to investor clients which areas/geographies need hotels. Starting by looking at nearby tourist attractions, and then highlighting the annual sales volume of competitors and how many employees are needed to successfully run a hotel, all from the POI’s, the Realtor® left the clients impressed and ready to sign. These are just three of many ways to use the POI’s in RPR Commercial. With 10 categories and 100 subcategories for the points of interest, the possibilities are endless!
CID General Membership Meeting - Tuesday, May 20th, 8 a.m. - TBD - SAR Auditorium- CID Members Only
2014 CID Officers & Directors
President: Lori Hellstrom, Osprey Real Estate Services President-Elect: Tim Mapp, Mapp Realty Vice-President: Tony Veldkamp, Sperry Van Ness Secretary: Ron Struthers, Coldwell Banker NRT Treasurer: Dave Roth, RE/MAX Alliance Group Past President: Linda Emery, Sperry Van Ness MAY 2014
Commercial Marketplace Sessions - Friday, May 2nd, 9 a.m. – SAR Auditorium - Friday, May 9th, 9 a.m. – SAR Auditorium - Friday, May 16th, 9 a.m. – MAR, 10920 Technology Terrace, Lakewood Ranch, FL - Friday, May 23rd, 9 a.m. – SAR Auditorium - Friday, May 30th, 9 a.m. – SAR Auditorium
Directors: Rico Boeras: Sarasota Commercial Realty (3 years - 2016) Charlie Brown: Insignia Bank (3 years - 2016) Susan Goldstein: Michael Saunders & Company (2 years 2015) Roberta Kolton: Michael Saunders & Company (2 years 2015) Peter Skokos: Norton Hammersley (1 year - 2014) Joe C. Hembree: Hembree & Company (1 year - 2014)
Sarasota Realtor® Magazine
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Education Programs Catherine McCaskill, Professional Development, can be reached at 941.952.3404
Matrix training continues in May Training dates for the new Matrix MLS system, the My Florida Regional MLS replacement for Fusion, continue in May and over the summer. The MFR Board of Directors last year moved forward with testing of a new MLS System that will replace the current system. SAR members will learn much more in the coming weeks - watch for informative emails and web site posts! The goal was one MLS system that was quick, fully mobile, performed seamlessly on any platform and on any device. MFR’s ultimate goal is to consolidate the MLS into one easy, smart, and intuitive system. Matrix should make life easier for agents after the less-than-successful roll out of Fusion, which has not provided the results all hoped it would. SAR will offer many Matrix classes on the following dates and times (Sign up for courses at gopherit. mfrmls.com): Transition to Matrix (Auditorium): Thursday, May 1, 9 a.m., 1:30 p.m. Matrix - Adding & Editing Listings (Tech Lab): Thursday, May 22, 9 a.m. Transition to Matrix (Auditorium): Thursday, May 22, 11 a.m. Matrix - Auto Emails (Tech Lab): Thursday, May 22, 2:30 p.m.
Agent Features Designed to power top-producing agents across North America, Matrix has been developed to boast the utmost speed and functionality. Offering the latest in agentdriven features, CoreLogic constantly strives to find new and innovative ways for agents to better serve their buyers and sellers. Performance Maximum speed is central to the Matrix product philosophy. Built for performance from the ground up, the optimized system architecture allows agents to search, email, and operate the system faster than ever before. Test drive Matrix and see for yourself how fast the system responds to even the most complex query. Integrated Mapping Seamlessly combining search criteria, map, and results, the dynamic mapping feature lets users click, zoom, and pan while results update in real time, automatically grouping map pins into clusters when there are too many to display. Users can select listings from the result list or directly from the map for superior versatility. Bird’s eye view, street view, satellite view, and driving directions are just a few of the many display options available to users. MAY 2014
Stats Generator One of the program’s most sophisticated features, the stats generator provides agents with an endless array of statistical analysis options. Starting with a search of any kind, agents can generate stats for a specific market area, time frame, listing status, or the entire multiple listing database! Matrix offers numerous preset reporting options, making it easy for agents to generate up-to-date statistical reports featuring attractive charts and graphs with just a few clicks. Advanced functionality allows for the comparison of virtually any two market stats on the same chart. Speed Bar From listing records and tax records to agents and search shortcuts, the Speed Bar dramatically reduces the time required to perform searches of any kind within the system. Enter any value to immediately search across the entire system and across all table types. Easy-to-learn shortcuts make searching faster than you ever dreamed possible Carts The program’s cart functionality offers agents greater listing management control. Users can drop listings into any client’s cart from virtually anywhere in the program, and then easily view, email, map or print the listings at their convenience. This functionality provides a tidy way to work with multiple clients while navigating around Matrix. Search History With Matrix, running a previous search is as simple as a single mouse click. Matrix automatically saves your recent searches—complete with a date/time stamp and the number of results—and displays them in a list conveniently located near the top of each page. Search History is a terrific time-saving feature that is perfect for the busy agent serving multiple clients at once.
Sarasota Realtor® Magazine
GRI 300 series continues 2014 training Title: Graduate, Realtor® Institute 2014 Location: SAR, 2320 Cattlemen Road, Sarasota Cost: $249 per Series (includes 2 modules) $130 (per single module) Real Estate Specialties (Series 300): GRI 301: “It’s More Than Just Sales” - June 23 & 24 GRI 302: “Thinking Outside the Box” - June 30 & July 1 Salesman’s Post-License (Series 100) GRI 101: - July 21, 2014 - August 05, 2014 at 8:00 AM Plan on starting, or completing, your GRI designation with GRI - 300 Series. Or begin GRI with GRI - 100 Series in July or August. Each Series offers 30 hours of broker’s post-license education, so if you recently earned your broker’s license, these courses together will earn you 60 hours which is all you need. Other licensees will earn 11 hours of CE with each Series. Why take your GRI? Well - did you know that designees:
• Have pursued a course of study that represents the minimum common body of knowledge for progressive real estate professionals. • Have developed a solid foundation of knowledge and skills to navigate the current real estate climate—no matter what its condition. • Are recognized nationally. • Act with professionalism and are committed to serving their clients and customers with the highest ethical standards.
Sarasota Realtor® Magazine
Technology Education Day for Realtors® Titles: Run a Successful Realty Website/The Realtor®’s Technology Toolbox Date/Time: May 28, 9 a.m. to Noon/ 1 to 3 p.m. Location: SAR Auditorium Instructor: Craig Grant Four Hours CE Most Realtors® have a website, but few actually generate business from it. In the morning session you will learn all the keys to running a successful realty website, including what kind of content and tools it needs to have, design factors, how to set it up for good userability, stickiness and lead capture, how to promote and drive traffic and have good search engine optimization. Are you thinking about buying technology devices, software or apps to improve your real estate Craig Grant business but don’t know where to start? By attending the afternoon course you will get advice from an expert on how to pick the right Mobile Devices, Apps and Internet Service Provider, Office/Contact/Lead
Popular speaker Steve David leads two seminars in May Title: Unlocking the Secrets of Commercial Investments Date/Time: May 14, 9 a.m. to Noon Title: Services-Driven Property Management Date/Time: May 14, 1 to 5 p.m. Location: SAR Auditorium Instructor: Steve David 3 Hours CE and 4 Hours CE (respectively) What are pass throughs, CAM charges, percentage leases, anchor tenants, and IRV? Are the landlord tenant laws different between commercial and residential real estate? These and virtually all of your questions will be addressed in the power packed 3-hour morning course. In the afternoon session, Florida’s favorite instructor, Steve David, 40-year real estate veteran, reveals the competitive environment in which the property management business exists, explaining how keeping costs as low as possible and maximizing service is essential to your survival. David will also discuss what it takes to achieve your dreams and win the race in any real estate market. 22
Management Software, Digital Cameras, Office Phone Solutions, Anti-Virus and much more that will allow you to run your business in the most cost and time efficient manner. - Understand the different options for mobile devices so that you can determine the right one for your personal needs. - Identify the right apps, software and tools that can help address your needs and/or enhance your customer service - Identify the right tools that will allow you to run your business in the most cost and time efficient manner. - Understand today’s consumer & how they use technology - How to buy the Right Computer, Smart Phone and Internet Service Provider (ISP) - Manage the lead notification, follow up & on-going communication process
SAR joins campaign against childhood hunger The Sarasota Association of Realtors® has joined forces with many other local businesses and organizations to reduce hunger and educate the Sarasota community about hunger and nutrition. The Campaign Against Summer Hunger helps the 21,500 kids who are on free or reduced cost lunch during the school year receive food over the summer months away from school. In Sarasota County, estimates are that 41,000 of our neighbors are suffering from hunger, and 21,500 of these residents are children. The All Faiths Food Bank program distributes 7 million pounds of food to these individuals every year. SAR has a special box placed in our foyer to collect canned food as part of the campaign. which is going on from April 1 through May 10. We are also asking our members to help spread the word through their sphere of influence and on Facebook. Encourage seasonal residents to empty their shelves and others to donate cash or non-perishable food items to the campaign. There is still time to participate - come by SAR before May 10th and drop off your food donation!
Sarasota Realtor® Magazine
Improve your basic MLS skills in May Pre-registration is required for all MLS classes at gopherit.mfrmls. com. All classes are hands-on in the SAR Technology Center (except for Entering and Updating). Registration is limited to 18. Please be sure that you will attend if you reserve a spot! If you need to cancel, please call MFRMLS at 800.686.7451 (not SAR). MLS Basic May 13 or May 29, 9 a.m. to Noon Mandatory session for all new users, to be completed within 60 days of joining. This class will teach both new and returning agents the basic functionality in Fusion including search, printing and emailing. You will also learn about additional resources and member benefits provided by My Florida Regional MLS, and more. The class is also available online at: http://
for accurately listing properties in the MLS Database, along with additional educational materials available on MFRMLSUniversity.com. • Rules and Regulations • Profile Sheet Terms • iSmart Tool
mfrmlsuniversity.com or you may attend the class at SAR. MLS Compliance 101 May 13 or May 29, 1 to 2:30 p.m. This is a mandatory class for all new members to be completed within 60 days of joining. Existing members must complete the class every two year period, current period May 1, 2012 – June 30, 2014. In this class you will learn about the My Florida Regional MLS Rules and Regulations and compliance procedures
Adding/Modifying Listings May 13 or May 29, 3 to 4:30 p.m. This class is mandatory if you will be adding and modifying listings in the MLS (but all agents are welcome to attend!) You will be taught how to input and modify listings, enter photos, and add attachments along with valuable tips and techniques. This class is available through live webinars or you may attend at SAR. • Profile Sheets • Adding listings information to MLS • Adding Photos, attachments and open houses • ShowingTime and Virtual Tours
CONGRATULATIONS! Dedication and hard work pay off!!
We congratulate our members who have successfully completed the Seniors Real Estate Specialist (SRES), Short Sales and Foreclosure Certification (SFR) and Military Relocation Professional (MPR) courses. SENIORS REAL ESTATE SPECIALIST (SRES) Thomas Wentzel Keller Williams LWR Lin Dunn Michael Saunders & Company
SHORT SALES AND FORECLOSURE CERT. (SFR) Nicholas Remillard RE/MAX Superior Prop.
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Sarasota Realtor® Magazine
SAR On the Scene
Networking events growing in popularity
Visit SAR on Facebook at www.facebook.com/SarasotaRealtors
Photos by Jesse Sunday
The March 25th Affiliate After Hours event at Gecko’s on Hillview brought out networkers of all ages! Shown above - Keli and SAR President Peter Crowley, along with children Jack and Kenley.
The March 25th Affiliate After Hours event at Gecko’s on Hillview was another big hit! Here, Rebecca Smith and Krista Adams enjoy the fun gathering.
The Affiliate Spring Fling on March 27th was once again a major success, with an overflow crowd attending despite the inclement weather with rain, wind and possible tornadoes. At right, Susan Phelps, Marty Hoffeditz and Mary Hellhake enjoy the festive occasion.
Sarasota Realtor® Magazine
Title: International 201: Who’s Coming to Sarasota/ Bradenton? Date/Time: Wednesday, May 7, 2 to 4 p.m., followed by networking/wine/cheese at 5 p.m. Location: SAR Auditorium Sponsor: American Decorating Outlet Cost: FREE to GBC members; $25 others
followed up on Wednesday, Sept. 24th with this year’s SAR International Real Estate Congress, featuring NAR Chief Economist Dr. Lawrence Yun as the keynote speaker for the one-day event.
When and why are new international residents coming to the Sarasota area? How are they getting here? Where do they get financing for U.S. investments? What does all this matter to our economy? This special course, International 201: Who’s Coming to Sarasota/Bradenton?”, will provide these answers and many, many more. Speakers will include: - Mark Stuckey, VP, Special Projects & Air Service Development, Sarasota Bradenton International Airport - Chris Ciaccio, VP of Marketing & Outreach, IMG Performance - Stacey R. Grad, Financial Advisor, The High Point Group, Morgan Stanley, Sarasota - Darren Connor, Moneycorp Currency Exchange The seminar is the brainchild of the new GBC Steering Committee, led by Robin Adair, and will be
Certified International Property Specialist Course Set Title: CIPS Institute Dates/Times: June 2-6, 2014, 8:30 a.m. to 5 p.m. Location: SAR Auditorium Cost (full Institute): $550 for SAR members; $600 for non-members; $135 per individual courses Registration form at www.sarasotarealtors.com Get your CIPS designation while the price is right! For complete information about this recently revised and streamlined designation, please go to: http://www.realtor.org/cipshome.nsf/pages/ education CIPS Institutes concentrate five of the required international CIPS courses into a 5-day format over one week, allowing students to save travel costs and to complete the program quickly. Global Real Estate: Local Markets (June 2): This course is an analysis of the international real estate business environment, government regulations and cultures. The practical aspects of international brokerage, networking, marketing and selling are discussed (David Lauster) Global Real Estate: Financial Concepts (June 3): This course provides the tools needed to present investment www.sarasotarealtors.com
information to international clients—in their currency and native land. HP-10B calculator required. (David Lauster). Asia/Pacific and International Real Estate (June 4): This course covers real estate practices in Asia and the Pacific with emphasis on cultural influences, economic trends and assessment of investment opportunities. A special chapter on working with the Japanese is included (Pat Tan and Carla Rayman) Europe & International Real Estate (June 5) : This course provides information on working with clients in Western and Central Europe. The European Union and its impact on international real estate are covered, along with economic and real estate trends, networking and relationship building, plus marketing and selling practices (Tan & Rayman) The Americas & International Real Estate (June 6): Practical information for professionals who work with Caribbean, North, Central and South American investors. Historical and cultural influences, regional relationships, and investment opportunities are covered along with a special focus on Mexico (Tan & Rayman)
Sarasota Realtor® Magazine
Global Business Council
International 201 seminar slated
WCR looking toward the future
Any organization looks to the membership for candidates for leadership to ensure continued success of the organization. The Sarasota Association of Realtors® periodically calls for interested members to get involved. Committees and positions are available for most any level of involvement. The same is true for the Sarasota Chapter of Women’s Council of Realtors®. When a member joins, an Involvement Preferences Questionnaire is sent to the member asking: • What is the time commitment preferred • What is the best time of day that would allow a member to be involved. The chapter has many options for activities that would best use a person’s talents and skills: • Chapter Meetings - being a table host, giving the Pledge of Allegiance or an Inspiration,working registration, making an announcement or giving a report, or moderating a panel discussion • Membership - Acting as greeter at a monthly meeting, helping with a call bank to help recruit new members, telephoning prospects after they have attended a meeting. • Standing Committees such as Budget and Finance, Bylaws and Standing Rules, Ways & Means, Audit, Membership, Programs and Education all offer opportunities As our chapter grows there are more options for involvement. Our Ways & Means committee has 2 major fund raisers this year. Because our past president, Amy Worth-Paul, has decided to move up the National line, she will need our support. On June 2nd, we will host “Amy’s Poker Run for National Treasurer” which will raise funds to help her succeed in her first step toward the National Women’s Council Presidency. This is going to be a fun, fun, fun event. Instead of having you run from place to place, however, we have arranged to have the entire event at the Hyde Park Grill. You will have the
chance to win big, eat reallywell, and have a great time mingling with Amy’s supporters. So, save the date! Our Ways & Means Chair is Rebecca Dalton, and her committee, so far, includes Stacy Grad, Jan Benedick, Judy Schomaker and Tina Darling. Contact Rebecca Dalton at 941-907-6000 if you have some time to help. Our Fashion Show has been the major fundraiser and will be this year as well. Last year we were turning people away days before the event. This year our theme is “Leadership - Encourage, Empower, and Elevate.” Tina Darling is the Chair and Jacqueline Abney is her right hand as Co-Chair. The committee members are many and very energetic and creative. But there is still room for more committee members and helpers the day of the event which is September 18th. Our charity is Mothers Helping Mothers, a fitting group to encourage, empower, and elevate. All volunteer organizations seem to be dependent on a small percentage of the membership to thrive and provide benefits to the membership. Some walk away from an organization and feel like they never got anything out of their dues they paid or the time they spent with the group. It is also commonly accepted that those are the members that didn’t have or didn’t choose to give of their time and talents. As Winston Churchill said, “We make a living by what we get. We make a life by what we give.” Whatever your “cause” or your organization of choice if you join, make a decision to give your time and talent to get the best return on your investment.
2014 Leadership Team
Susan Phelps WCR President
Susan Phelps President Cristello and Company RE Phone: 941-906-7653 email@example.com
Tina Darling Membership/Marketing Chair Innovative Agent Services Phone: 941-921-5027 firstname.lastname@example.org
Marla Leung Secretary Koontz & Associates Phone: 941-225-2615 email@example.com
Kristin Triolo President-Elect Florida Homes eBroker Phone: 941-725-2486 firstname.lastname@example.org
Alfredda Smith-Odato Treasurer RE/MAX Alliance Group Phone: 941-360-7777 email@example.com
Jacqueline Abney Corresponding Secretary Berlin Patten Phone: 941-954-9991 firstname.lastname@example.org
Sarasota Realtor® Magazine
Editor’s Note: One of the goals in SAR’s 2014 Strategic Plan is to increase the professionalism of our members so they are recognized as true professionals and trusted advisors. Pathways to Professionalism is the National Association of Realtors® voluntary guide to professional courtesy, originally created in 1998. Each issue of the magazine will include a column to increase members’ awareness of the key concepts in the document. Pathways to Professionalism is a list of professional courtesies for voluntary use by Realtors®. The Realor® Association of West/South Suburban Chicagoland took the NAR Pathways to Professionalism one step further by developing a video series articulating its key concepts and courtesies. Originally published in 2007, a segment of this video features an overview of the Pathways to Professionalism “Respect for Peers” guidelines. Each of the guidelines is listed below. The video is on NAR’s web site: http://www.realtor.org/videos/pathways-toprofessionalism-respect-for-peers • Identify your Realtor® and professional status in all contacts with other Realtors®. • Respond to other agents’ calls, faxes, and e-mails promptly and courteously. • Be aware that large electronic files with attachments or lengthy faxes may be a burden on recipients. • Notify the listing broker if there appears to be inaccurate information on the listing. • Share important information about a property, including the presence of pets, security systems, and whether sellers will be present during the showing. • Show courtesy, trust and respect to other real estate professionals.
• Avoid the inappropriate use of endearments or other denigrating language. • Do not prospect at other Realtors®’ open houses or similar events. • Return keys promptly. • Carefully replace keys in the lockbox after showings. • To be successful in the business, mutual respect is essential. • Real estate is a reputation business. What you do today may affect your reputation – and business – for years to come. As a local example, the SAR Professional Standards Committee noted that agents should keep abreast of whether the Supra or combo lockbox is working properly. When arriving at a property with a customer, if the Supra is jammed by the key or just not functioning, it is embarrassing to not be able to open the property. The customer has scheduled their time to see a property they selected and it reflects on the showing agent if access cannot be given. In another local example, you should make sure you and your client are clear on all dates that are stipulated in a contract. It helps to do a list or chart of when specific tasks are due. Missing one date could cause a buyer to lose the deposit or lose the contract on the property they wanted. Calculate the dates according to the terms of the contract and put them in a chronological order so you and they can check them off as they pass. Not all contracts are worded the same pertaining to calculating dates and times.
Sarasota Realtor® Magazine
Pathways to Professionalism
Showing respect for peers and the public is vital
Realtor®-Attorney Joint Committee
Mortgages after foreclosure, short sale or bankruptcy
By Cynthia A. Riddell, Esq. Realtor®-Attorney Joint Committee
A quick overview below provides the waiting
A quick overviewperiods provides relative the following waiting periods relative to the credit report to the credit report event: event:
Since the economic downturn in Waiting Period Required w/ 2008 many people have experienced Derogatory Credit Event Waiting Period Required Extenuating Circumstance a foreclosure, filed bankruptcy or Chapter 7 Bankruptcy 4 years 2 Years participated in a short sale. Now that Chapter 11 Bankruptcy the market is showing signs of recovery, --------------------------------------------------------------------------------------------------------Chapter 13 Bankruptcy 2 yrs. from Discharge date 2 yrs. from Discharge date 4 yrs. from Dismissal date 2 yrs. from Dismissal date and the economy continues to improve, -------------------------------------------------------------------------------------------------------potential buyers with derogatory credit Foreclosure 7 years 3 years history events need direction in order to -------------------------------------------------------------------------------------------------------Pre-Foreclosure Sale or 2 yrs.-80% max LTV ratios 2 yrs. 90% LTV Ratios “Short Sale” or 4 yrs.-90% max LTV ratios re-enter the real estate market and obtain Deed in Lieu a mortgage. Most mortgage lenders impose a two-year waiting period, but this may be Defaults, foreclosures and bankruptcy reduced to around one year in special cases. If the reason for the foreclosure, Deed in Lieu have a negative impact on your credit report. These bankruptcy or short sale has been remedied, the Federal Housing Administration or the Veterans (VA) might approvea atwo-year mortgage in 12-18 events lead to “waiting periods,” during which (FHA), a potential MostAdministration mortgage lenders impose waiting months as part of what is called the FHA “Back to Work” program. borrower must wait to qualify for a mortgage. Most period, but this may be reduced to around one year in people assume they will never get another TOP mortgage special cases. If the reason the foreclosure, bankruptcy FIVE THINGS TO THINK ABOUT WHENfor REBUILDING CREDIT: after a foreclosure or a bankruptcy, or that they have or short sale has been remedied, the Federal Housing 1. After a foreclosure or a bankruptcy, is important that you reestablish some to wait seven to ten years before being approved for a make payments diligently. (FHA),Secured or the credit Veterans credit andAdministration cards Administration or auto loans can mortgage. This may or may not true. Unlike chapter might approvefairly a mortgage in 12-18anmonths as part establish (VA) your creditworthiness quickly. Obtaining installment loan and diligently payingison time with no late “Back payments isWork” paramount if you hope 7 bankruptcy, which usually requires a firm two-year of what called the FHA to program. to qualify for a mortgage within two years after a foreclosure. Rebuilding waiting period, short sales inhabit a “gray area” of Top your credit requires some to patience commitment, but it is worth the 5 Things Thinkand About When Rebuilding “approve” or “reject” mortgage decisions. This effort. gray YouCredit: might qualify for a FHA or VA mortgage in 12 to 18 months after a foreclosure. area as to a waiting period after a short sale is due to a foreclosure bankruptcy, it is important 2. Make sure 1. thatAfter official records suchorasa deeds, court foreclosure cases, inconsistent credit reporting by short sale lenders. property that tax records and your some credit credit report and accurately your you reestablish makerecord payments foreclosure date. Lenders will count three years to the day before approving The information the lender reports to the credit Secured credit cards or auto loans can your next diligently. mortgage. bureau may have reported the event as an “8” or3.“9” establish your fairly quickly. If on you reaffirm debt as creditworthiness part of your bankruptcy filing byObtaining signing a reaffirmation agreement, the lender is diligently obligated topaying report post-bankruptcy the borrower’s credit report. An “8” is a code on a credit an installment loan and on time with filing payments to the credit reporting organizations. You may need to report which means foreclosure proceeding or deed in thenolender late topayments paramount if being you reported. hope to qualify contact make sure is your payments are lieu. A “9” code means Chapter 7, 11 or 12 bankruptcy. 4. Apply for for a secured credit card as soonthree as possible--one to one a mortgage within years afterthata reports foreclosure. the major credit reporting bureaus. These cards require you to hold a A short sale is characterized by Fannie Mae as aofpreRebuilding your credit requires some patience and certain amount in an account and lend you up to a matching amount as a foreclosure sale. There is no code in credit reportscredit forlimit. commitment, but itregularly is worth thethem effort. Make small purchases and pay in full You when might the bill “short sale.” When the short sale lender reportsarrives. the qualify for a FHA or VA mortgage in 12 to 18 months 5. Apply for an unsecured credit card; these usually have high-interest rates transaction as a foreclosure, a credit report run three after limits a foreclosure. and low credit such as $300.00. Avoid paying high interest by paying years later says that the event was a foreclosure instead 2. Make sure that official records such as deeds, court of a short sale or “pre-foreclosure sale,” and the borrower foreclosure cases, property tax records and your credit is not eligible to have an approval so the waiting period report accurately record your foreclosure date. Lenders will be 7 years. will count three years to the day before approving your Since there may be credit issues with these potential next mortgage. future home buyers, the best thing a real estate 3. If you reaffirm debt as part of your bankruptcy professional can do is refer the client to an attorney and filing by signing a reaffirmation agreement, the lender a mortgage professional. The mortgage professional is obligated to report post-bankruptcy filing payments can obtain the actual credit report that will be used to the credit reporting organizations. You may need to for the mortgage approval and review the report to contact the lender to make sure your payments are being identify derogatory credit remarks. If the derogatory reported. credit remarks are inaccurate the Realtor® and mortgage 4. Apply for a secured credit card as soon as possibleprofessional can suggest the potential buyer speak to -one that reports to one of the major credit reporting an attorney about how to rectify the derogatory credit bureaus. These cards require you to hold a certain remarks or actions to take to improve the potential amount in an account and lend you up to a matching buyer’s credit and how long the process of rebuilding amount as a credit limit. Make small purchases regularly credit may take. and pay them in full when the bill arrives. The actual Fannie Mae guidelines and specific waiting 5. Apply for an unsecured credit card; these usually periods and extenuating circumstances which shorten have high-interest rates and low credit limits such as the waiting periods can be found online at https://www. $300.00. Avoid paying high interest by paying purchases fanniemae.com/content/guide/selling/b3/5.3/07. off in full during the grace period and never carry a html#Summary.20.E18.104.22.168All.20Waiting.20Peri balance above 50% of your credit limit. od.20Requirements. MAY 2014
Sarasota Realtor® Magazine
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TRENDS From Page 7
and seamlessly enables a user to travel from the maps street view to inside. As 3-D technology grows and becomes more feasible in 2014, so will its popularity.” - Drones - “Earlier this year, I purchased a DJI Phantom Quadcopter and mounted my GoPro camera to the device. Needless to say, it was a learning experience. Drones and UAVs (unmanned aerial vehicles) are a polarizing topic. However, the positive attributes they present will have an impact on the real estate industry. Matt Murphy, founder and president of Boston Virtual Imaging, suggests that the public perception of drones has been influenced by media reports about how this technology has been used in Afghanistan, Iraq and other conflict zones. “How will drones be used in real estate in 2014? Murphy believes the most immediate positive result for the real estate industry is that camera-equipped UAVs will allow people to tell stories about listings in ways that they could not previously do. There is a lot of gray area in terms of the commercial use of drones. In fact, Congress has issued a deadline to the FAA requiring that the agency issue regulations and guidelines by 2015 to allow for integration of commercial UAVs into the national airspace system. There’s no doubt drones will continue to be a hot topic in 2014. Want to learn more about drone technology, the legalities and FAA policy? Be sure to check out Matt Murphy’s drone workshop at Real Estate Connect New York City,” said Tom. - Wearable technology - “I have to admit, wearable technology hasn’t had the smoothest entry into the marketplace. Products such as Google Glass have drawn criticism and have been the brunt of many late-night TV show jokes. Not to mention, incredibly awkward advertising hasn’t helped matters. However, new tech products are often met with apprehension. Wearable tech (Pebble, Fitbit, Galaxy Gear) will continue to gain momentum in 2014 and will most definitely find its way into the office, further
TECHNOLOGY From Page 6
According to the 2013 NAR Member Profile, technology is increasingly important for Realtor® business. Nearly all NAR members reported using e-mail daily, and nearly nine in 10 reported daily use of smartphones with wireless e-mail and Internet capabilities. Nearly two-thirds of all Realtors® reported having their own website, and more than half use social media tools regularly. Take a close look at this month’s cover photo. Imagine what that same crowd at the Thursday MLS Express session would have looked like only 10 short years ago. In 2004, tablets were just on tech development drawing boards. The iPhone and Droid phones were not yet thought of, much less omnipresent at every business and personal www.sarasotarealtors.com
challenging the IT infrastructure of a BYOD work culture,” Tom noted. - Internet of Things - “The ‘Internet of Things’ could be the most disruptive tech trend of 2014. It also has the potential to be a multibillion-dollar movement. In fact, it could be substantially more. IT research and advisory company Gartner predicts that “the total economic value add for the Internet of Things will be $1.9 trillion in 2020, benefiting a wide range of industries such as health care, retail and transportation.” Smart connected devices such as the Nest Protect smoke alarm and Goji Smart Lock are reimagining traditional appliances by incorporating elegant designs and connecting to the Internet. Still not convinced connected devices are the wave of the future? In his book “Physics of the Future,” theoretical physicist Michio Kaku envisions a home equipped with a bathroom that has “more sensors than a modern hospital, silently detecting cancer cells years before a tumor forms.” Think about that for a moment,” Tom reported. - Big data - “Big data is a nebulous term to many real estate pros,” said Tom. “It is simply a term utilized to describe various data sets that can be accessed quickly and efficiently - for example, housing trends, census data or demographic information. Big data is going to have a significant impact on technology in 2014, particularly in the real estate industry. NAR recently hired Todd Carpenter to build a new predictive analytics department that will focus on listening to members and consumers. ‘Instead of listening to words, we’re listening to actions. Our goal is to find patterns in those actions that will help us make business decisions to better serve our members,’ said Carpenter. ‘How will NAR leverage big data in 2014? 2014 will be focused largely on getting the most out of the data we already have,’ he said. ‘That means an increased level of collaboration between the association’s departments. Then, looking for opportunities to personalize our communications, marketing and services to better serve each individual member.’” See more at: http://www.inman.com - search for “Tech Trends” for the latest! meeting. Now outdated flip phones would have been the norm a decade ago, and not all Realtors® even had those ancient tools at that time. Pagers were still in vogue in 2004, and Fax machines were the typical method of document transfer, prior to the PDF and email revolution. SAR will contine to provide updates on the NAR Tech Edge Tour when it arrives in Florida. In the meantime, our local association is also bringing cutting edge tools to our members, including training for the new Matrix system (see Page 20), our new SAR Media page on the web site with archived videos of many educational programs and seminars, our digital flip online magazine, and much more. One thing is certain - if we stage another member photo in 2024 to highlight the ever-changing technology landscape, it will probably look much different than the 2014 version. Remember - the future is always just around the next (technology) corner!
Sarasota Realtor® Magazine
Membership News Dan Andrews, Membership Director, can be reached at 941.952.3408
The Association is pleased to welcome new members!
Bailey, Kim: Sarasota Keys Real Estate LLC Baldwin, Jon: Baldwin Properties, Inc Burbank, Tailor: Burbank Homes Inc Collin, Eric: Brookfield Real Estate LLC Heise, Maria: Onnon Property Group LLC Hicks, Gary: Sun Realty Holland, Michael: Berkshire Hathaway HomeService McDonald, Ryan: Atlantis Realty Group SWFL Toole, Clark: Homes for Sale.com
Aguila, Maria: Coldwell Banker Res R E Alvarez, Lillian: Michael Saunders & Company Atkinson, Dawn: Century 21 Beggins Enterprises Brown, Ruth: Wagner Realty Burns, Grant: Sanderling Real Estate Channey, Donna: Florida Resorts Realty Coon, Charlene: Premier Sotheby’s Intl. Realty Courtney, Melissa: Key Realty Devor, Randy: Keller Williams Lakewood Ranch Donohue, Debra: Expedite Real Estate Elson, Kimberly: AUM Florida Real Estate LLC Everard, Sheryl: Exit King Realty Farmer, Barbara: Exit King Realty Foster, Patrick: Keller Williams On The Water Free, Jeffrey: Wagner Realty Giesser, Oliver: Blakeley & Associates Realty Ginder, Joanna: Keller Williams Lakewood Ranch Hewitt, William: Sarasota Bay Real Estate P.A. Jimenez, Abel: Impulse Realty International Johnston, P.A., Helene: Michael Saunders & Company Koen, Kimberly: Michael Saunders & Company Kolaz, Carla: Keller Williams On The Water Lee, Frank: Exit King Realty Leonard, Linda: Century 21 Beggins Enterprises Lockhart, Hope: Bright Realty Lyons, Amelia: Sperry Van Ness Commercial Mann, Brandon: Harry Robbins Assoc Inc. Marchbank, Barbara: Keller Williams Rlty Manatee Markovich, Kelsey: Keller Williams On The Water McCracken, Carol: Florida VIP Realty Inc. McMahon, Edward: RE/MAX Platinum Realty Nelson, Marcia: Keller Williams On The Water Ongstad, Wade: Hook & Ladder Realty Inc. Patten, Kathryn: Coldwell Banker Res R E Perrone, Richard: Kelly Gettel & Company PLLC Peterson, Tracey: Premier Sotheby’s Intl. Realty Reda, Francis: Realty World, Top Producers RE Reidel, Steve: Horizon Realty International Rhinelander, Jeffrey: Coldwell Banker Res R E Roberts, Brenda: Coldwell Banker Res R E Robinson, Burke: Coldwell Banker Res R E Rubendall, Robert: Rosebay International, Inc. Sanchez, Abraham: Allison James Estates & Homes Stroh, Dirk: Carmel Properties Timmons, Tina: Rosebay International, Inc. Van Vlaenderen, Randall: EXIT Creative Realty Walker, Adam: Atchley International Realty Wheeler, Lori: Exit King Realty Wietrzykowski, Elizabeth: Michael Saunders & Company Wolk, Barry: Bright Realty Zambuto, Lisa: Premier Plus Realty Zappala, Daniela: SRQ International Realty LLC MAY 2014
Now With ...
Antonetti, Michael: Coldwell Banker Res R E Bertha, Edward: Action Realty of Sarasota LLC Brilliant, Robert: Exit King Realty Calderaro, Diane: Allison James Estates & Homes Carvel, Randon: Partners Realty of Sarasota Charron, Pamela: Berkshire Hathway HomeService Ciaccio, Tina: RE/MAX Fine Properties Clouser, Patricia: Exit King Realty Crawford, Marsha: Realty Partners LLC Daruszka, Helen: Dunham Calabrese Realty Inc. Davis, J Bradley: Allison James Estates & Homes Decker, Kathy: Exit King Realty Diaz Gonzalez, Angela: Exit King Realty Dorr, Lora: Sun Realty Emmett, Patricia: Berkshire Hathway HomeService Esses, Ellen Laura: RE/MAX Alliance Group Hertel, Michael: Sun Realty Johnston Nilles, Judith: Gulf Rlty Invest & Dev Inc. Laver, Sean: Allison James Estates & Homes Lliraldi, Julio: Green Lion Realty LLC Makowsky, Linda: Charles Rutenberg Realty Inc. Malickson, Frank: Exit King Realty Marrier, Stephen: Bright Realty Miller, Barry: Reynolds Realty Gulf Coast Inc. Miller, Bettina: Reynolds Realty Gulf Coast Inc. Morse, Marcia: Horizon Realty International Pekarek, Benjamin: Rock-N-Realty Roskamp, Joleen: Allison James Estates & Homes Sproehnle, Patricia: Keller Williams Lakewood Ranch Stavola, Laura: Keller Williams Lakewood Ranch Teresa, Sandra: Berkshire Hathway HomeService Ussio, Ellen: AUM Florida Real Estate LLC Wheary, Lindsay: GM Realty Group Yoskowitz, Arnold: Tarpon Coast Realty Inc.
Al Harris Pest Control Inc. 6100 Palmer Blvd Ste A Sarasota, FL 34232 Phone Number: 941-378-0000 Representative: Gary Grumbley Specialty: Al Harris Pest Control has been serving the pest control needs of Sarasota and Manatee counties for the past 30 years! Providing pest control service for both your home and business in, we’re there for you with our commitment to providing premier pest elimination and prevention services. Bug control and more - that’s our business! Our team of trained technicians conducts pest servicing in keeping with the highest standards of honesty integrity, compassion, fairness and diligence. We provide a full-range of pest control services like our motto says, “From bats to rats and bees to fleas”, Termite Inspections and Treatments, Animal Trapping and Stinging Insect Removal are just a few of the services we provide! Be assured, you can trust our professional, courteous staff to solve virtually any pest problem. Email: email@example.com
Sarasota Realtor® Magazine
Welcome to the new SAR members who participated in the New Member Orientation on March 10th! Equity Resources Inc. 25 S. Park Place Newark, OH 43055 Phone Number: 941-343-7893 Representative: Peggy Fowler Specialty: From first time home buyers who want a zero down payment purchase, families buying a second home or investment property, or families using federal bond programs, we can help guide you along the path. Equity Resources, Inc. bases its business model on our proven commitment to improving the lives of families through raving fan customer service. We believe in creating relationships with affinity partners and strive for each customer to become a raving fan…. simply put we want to always be one step ahead of the industry; service that leaves the customer pleasantly surprised and passionate about our services. We provide experienced, centralized processing, marketing and underwriting experienced in FHA, USDA, VA and Conventional financing. Email: firstname.lastname@example.org Guaranteed Rate 1990 Main St. Ste 750 Sarasota, FL 34239 Phone Number: 941-308-6585 Representative: Brad Benson Specialty: Guaranteed Rate, when purchasing a new home or refinancing your current home you are often making one of the largest financial decisions of your life. It is the roof over your head and the place memories are made for you and your family. Making sound decisions gives you the ability to prosper and achieve your financial goals as well. You need a mortgage professional that has the experience and knowledge to assist you in making the most informed decision possible. I have over 10 years of experience in the financial services industry. I pride myself on having an extensive knowledge of the products and programs available to you in this ever changing environment. I will spend the time to learn your short and long term goals to ensure that all of your financial goals are successfully met. Email: email@example.com Ryland Homes 9426 Camden Field Parkway Riverview, FL 33578 Phone Number: 813-241-7121 www.sarasotarealtors.com
Representative: Mike Finley Specialty: Ryland’s new homes offer much more to homeowners than used homes and rentals in terms of efficiency, quality and features. See how a new home can save you money, build equity and offer you peace of mind. With a myriad of options and features, no two Ryland homes are exactly alike. Discover how, with the help of Ryland’s design consultants, you can transform your new home into a reflection of your personal style and a perfect fit for your lifestyle. Our customers love their homes – find out why they chose a new Ryland home, and learn about their home buying experiences. Our dedication is first and foremost, to you, our customer. We take pride in building homes you can rely on. Learn about Ryland’s commitment to complete customer satisfaction both as homebuyers and as homeowners. Email: firstname.lastname@example.org Surety Home Inspection Team 221 Beach Road #107 Sarasota, FL 34242 Phone Number: 941-400-0799 Representative: David J Strunk Specialty: The Surety Home Inspection Team delivers timely, professional home inspections that leverage over 40 years of construction experience coupled with all current certifications and knowledge of the unique south Florida real estate Market. We offer a full line of residential inspection services and an inspection service guarantee, all at a highly competitive price. Reliability You Can Trust! Email: email@example.com We’ve Got Style 4811 Woodbrook Drive Sarasota, FL 34243 Phone Number: 941-223-6643 Representative: Becca Z Smith Specialty: We’ve Got Style provides professional style, wardrobe and image consulting to both individuals and corporations across Florida. In the process of helping their clients DEFINE and DEVELOP their own personal style, they analyze colors, personal style and silhouettes. Other services include wardrobe makeovers, personal shopping, closet organization, fashion show production, wardrobe parties and corporate presentations. Email: firstname.lastname@example.org
Sarasota Realtor® Magazine
PRSRT STD U.S. POSTAGE PAID MANASOTA, FL PERMIT NO. 451
MAY 2014 E DUCATION & E VENTS C ALENDAR Tuesday
19 9 a.m. Working with a Residential Investor (tentative)
8 a.m. MLS Express (SAR) 9 a.m. Matrix Add & Edit (Tech Lab) 11 a.m. Transition to Matrix 2:30 p.m. Matrix-Auto Emails (Tech Lab)
9 a.m. CID Commercial Marketplace (SAR)
27 5 p.m. Affiliates After Hours Networking (Gecko’s on Hillview)
29 8 a.m. MLS Express (SAR)
8 a.m. GRI Course 200 Series (Module 202)
1 p.m. Emerging Leaders
9 a.m. Orientation 1 p.m. MLS Orientation 1:30 p.m. Code of Ethics
8 a.m. GRI Course 200 Series (Module 202) 9 a.m., 1:30 p.m. Transition to Matrix
7:30 a.m. Toastmasters 11:30 a.m. WCR luncheon 2 p.m. International 201
9 a.m. MLS Basic 11:30 a.m. Smart Lunch 1 p.m. Compliance 3 p.m. Adding & Editing
Memorial Day SAR Office Closed
8 a.m. CID General Membership Meeting
9 a.m. Commercial Intro Seminar 1 p.m. Property Management Seminar
7:30 a.m. Toastmasters 9 a.m. FR/Bar Contract Seminar 12 p.m. RAJC Seminar: Tax Deed Sales 9 a.m. Realty Website CE Seminar 1 p.m. Technology Toolbox CE Seminar
8 a.m. MLS Express (UPCC) 9 a.m., 1:30 p.m. Transition to Matrix
8 a.m. MLS Express (SAR)
8 a.m. MLS Express (SAR)
9 a.m. MLS Basic 1 p.m. Compliance 3 p.m. Adding & Editing
9 a.m. CID Commercial Marketplace (SAR)
9 a.m. CID Commercial Marketplace (SAR) 11:30 a.m. Portraits by Anthony Barbacane
9 a.m. CID Commercial Marketplace (RE/MAX Alliance Group 2000 Webber St.)
9 a.m. CID Commercial Marketplace (SAR)
Note: All events/classes are at SAR, 2320 Cattlemen Road, except where noted
My Florida Regional MLS Training
The My Florida Regional MLS training classes are offered at no cost to MLS participants. All classes are HANDS-ON in the SAR Tech Center . Please register for all MLS classes at the MFRMLS website: http://gopherit.mfrmls.com. Click on “Register for Class” on the home page under the heading “Membership Director.”
Sarasota Association of Realtors®, Inc. 2320 Cattlemen Road. Sarasota, FL 34232