ELEVATE Magazine - RASM - March 2022 Issue

March 2022

Inside the Luxury Real Estate Market 6

51/2 Things to Know for Good Residential Property Management 12

5 Florida Homeowners Insurance Roadblocks to Watch for in 2022 14

Celebrating International Women’s Day 25

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myRASM.com | 3

Contents MARCH 2022

6

COVER STORY

Inside the Luxury Real Estate Market

In this record-breaking real estate market, we are all too familiar with the lack of inventory, bidding wars, and the overall scarcity of affordable housing. There is a huge demand for homes within the $350,000 - $600,000 price range, but the market demand tends to thin out slightly as the price increases… and then increases some more. With home prices escalating rapidly, Realtors® may find themselves working within price points higher than ever before. But what about higher-still, that next level, the multimillion-dollar market? The luxury market tends to be overlooked as either too much work, too intimidating, or simply out of reach. With a steady influx of affluent home buyers from both northern states and internationally seeking to call Florida home, the chances are high that you will have the opportunity to dive into the luxury market if you’re ready, willing, and able.

12

Tips For Property Managers

John Alexander, Realtor® with Aurora Property Services, LLC, shares his advice on the joys and difficulties in running a management business, as most failed landlords learned the hard way.

4 | ELEVATE [ MARCH 2022 ]

14

Homeowners Insurance

If you’re noticing your homeowners’ insurance bills seem higher lately, you’re right.

Florida residents are seeing record insurance rate hikes, some of the highest in the country.

12

Property Management Council

14

Realtor® Attorney Joint Committee

16 17 25

Government Affairs Market Analysis Global Business Council

26

Young Professionals Network

29

Neighborhood Spotlight

30 33

Calendar of Events

34

Professional Development Membership News

25

International Women’s Day

Women’s rights should be supported year-round, but there is one day that is especially important. March 8 is International Women’s Day. A day to voice support for the continuous strive for equality.

PRESIDENT UPDATE

Real Estate Industry to be Shut Down April 1st RASM South - 2320 Cattlemen Road Sarasota, Florida 34232 RASM North - (Temporary Location) 417 12th Street West, Suite 106 Bradenton, FL 34205 Phone: 941-952-3400 FAX: 941-952-3401 www.MyRASM.com

STAFF CONTRIBUTORS: Vice President of Communications & Engagement: Gina McCarthy Vice President of Operations & IT: Jesse Sunday Vice President of Advocacy & Member Programs: Maxwell Brandow Professional Development Manager: Denise Ricciotti Member Services Manager: Jessica Montague Magazine Editor: Beth Sunday Production: Coastal Printing, Inc.

2022 ASSOCIATION OFFICERS: President: Tony Veldkamp, SVN ® Commercial Advisory Group President-Elect: Brian Tresidder, William Raveis Real Estate Vice President: Tony Barrett, Barrett Realty, Inc Treasurer: Debi Reynolds, Florida Suncoast Real Estate Immediate Past President: Alex Krumm, NextHome Excellence Chief Executive Officer: Jeff Arakelian

MISSION STATEMENT: We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

SUBSCRIPTIONS: The annual dues of every member of the REALTOR® Association of Sarasota and Manatee, Inc., includes a one-year subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcomed.

Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc. All submitted copy is subject to editing. 2022 Copyright© by the REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

For information on advertising rates, artwork, and deadlines, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com.

By: Tony Veldkamp, RASM President

S

ounds like an April Fools joke doesn’t it?

But that could have very well been the headline in the Herald-Tribune in March of 2020. A pandemic was shooting across the U.S. No one knew what that meant or what the future held. For some reason, the only thing we knew is that we needed toilet paper.

If you saw that headline and heard that the Governor and State Legislators were going to shut down the real estate industry, and deem it “non-essential” like so many other businesses, what would you have done? Would you have called Tallahassee to meet with lawmakers and appeal their decision? Spent thousands of dollars on travel and precious time away from your family and your business in its final few days? Luckily, you didn’t have to.

The Realtors® Political Action Committee (RPAC) did it for you. Many have called RPAC your “business insurance” making sure that you can continue to make money, doing what you love, even during a pandemic.

RPAC is the real estate industry’s vehicle to protect your business and our profession. At the national, state, and local level RPAC is used to fight for issues that impact you and your customers. Below are some of the important issues RPAC has been used to protect and fight against.

On the National level, RPAC is advocating to protect the ability of real estate professionals to be classified as independent contractors. They have fought to preserve the Mortgage Interest Tax Deduction, which incentivizes homeownership. They also continually push for extending the National Flood Insurance Program, which if allowed to lapse, would severely hamper the transactions Realtors® close every day.

On the state level, RPAC is continually pushing to reduce and eliminate the business rent tax which stifles hiring and business growth. Thanks to our RPAC Realtor® Champions in the state legislature, we have chipped away at this commercial lease tax over the past few years and are hopeful it will be eliminated altogether in the coming years.

Also on the state level, RPAC has successfully advocated for over $1.8 billion in environmental funding, which goes towards water quality initiatives, beach restoration, and wastewater improvements throughout Florida. We’ve also successfully passed remote notary laws which modernizes the transaction process for Realtors® and their customers, and advocated for increased funding for state agencies to combat unlicensed real estate activity, helping to protect our profession and customers.

Closer to home, RPAC has been utilized to prevent real estate offices from being included in a local ordinance that would have outlawed national franchised real estate offices from operating on Holmes Beach. They also helped prevent multiple municipalities from enacting sign ordinances which would have forced Realtors® to pay a fee to obtain permits every single time they put a “for sale” or “open house” sign in the ground.

RPAC dollars are used to financially support multiple school referenda in our area, including this year, which provides funding for teachers and school districts. Quality schools are a major driver for your client’s desire to live and work in our area.

Lastly, RPAC has supported zoning efforts which would increase smart growth initiatives that are essential to a thriving economy and housing market, and is always fighting to preserve private property rights.

RPAC is out there continually fighting for you and your profession. How are YOU supporting it? The more money you earn in this profession, the more important RPAC is to you. 100% of Realtors® should at minimum be $99 contributors. And more top producing Realtors® should at minimum be Major Investors at the $1,000 level. That is certainly cheaper than traveling to Tallahassee and Washington D.C. to meet with lawmakers to fight for these issues and the many others that RPAC does.

It is my goal as your 2022 President, along with Amy Worth our RPAC Chair, to triple the number of Major Investors this year. Ask me how you can get involved. You can’t afford not to. • myRASM.com | 5

COVER STORY

Inside the Luxury Real Estate Market

I

n this record-breaking real estate market, we are all too familiar with the lack of inventory, bidding wars, and the overall scarcity of affordable housing. There is a huge demand for homes within the $350,000 - $600,000 price range, but the market demand tends to thin out slightly as the price increases… and then increases some more. With home prices escalating rapidly, Realtors® may find themselves working within price points higher than ever before. But what about higher-still, that next level, the multi-million-dollar market? The luxury market tends to be overlooked as either too much work, too intimidating, or simply out of reach. With a steady influx of affluent home buyers from both northern states and internationally seeking to call Florida home, the chances are high that you will have the opportunity to dive into the luxury market if you’re ready, willing, and able. Are you ready to tackle the luxury market?

WHAT IS LUXURY? As you may imagine, the definition of a luxury home is subjective, based on the market and the homeowner. For several years, the Institute for Luxury Home Marketing set a $1 million value as the threshold between “luxury properties” and more moderately priced homes. However, as property values have climbed rapidly, so has the dividing line.

Now the definition is much broader to encompass 6 | ELEVATE [ MARCH 2022 ]

luxury features, amenities, and overall lifestyles, not just the bottom-line list price of a property. The definition of “luxury” should reflect the local market and your client’s personal tastes. The key is to always know your market and your client’s wants, needs, and expectations, as luxury is defined differently depending on who you’re working with.

“We believe there is luxury at every price point,” said Robert Milligan, Broker and President of Preferred Shore. “However, from a mathematical perspective, the equilibrium is about $600,000 where you begin to see fewer sales over that number than you do beneath that number. That said, what a person considers luxury is subjective and the meaning a person may assign to the word luxury can vary widely.”

While it’s hard to pin down an exact definition that encapsulates the definition of affluence, luxury homes do tend to have certain features in common. Some general qualities you can expect to find in a luxury home are, of course, a higher price tag, prime location, quality materials and amenities, and privacy. 1 “The definition of luxury is defined by each client’s wants and needs,” said Jordan Chancey, PA, BrokerAssociate, and Realtor® with RE/MAX Alliance Group - The RE/MAX Collection. “We are seeing the luxury market not simply defined by price point, but rather by comfort, amenities, location, and privacy. My clients aren’t typically concerned about renovations either if the location is right, such as adding a new kitchen, to best suit their needs if desired.”

GETTING STARTED IN THE LUXURY MARKET If you’re in the real estate business, then you already know that the key to success is not only location, location, but also relationships, relationships, relationships. Before you ever sell a property, you need to sell yourself. To do that, you need to network in the right groups and locations, and that doesn’t mean “partying,” it means establishing yourself as a genuine, friendly professional. You need to build a large network of colleagues to work with. The more agent relationships you have, the more referrals you can expect. Often just being in the right place, at the right time, and simply being yourself, is all it takes to make the right connection.

“For the most part, high-end listings will typically not fall in your lap,” said Barry Grooms, Realtor® and Co-Owner, along with his wife, Sherry Grooms, of Florida SunCoast Real Estate, Inc. “These leads usually come from people that you know already, or they are friends of friends, and the introduction comes from referrals. Highly affluent people are usually very downto-earth, normal people, with the same likes, dislikes, and concerns that we all have, they just happened to have done very well for themselves. They often eat in the same restaurants we do, drink at the same bars, go to the same events. So always be yourself, and always be genuine. Building real friendships is the very first step. When it comes time to hire the right professional, they will remember your name.”

BUILDING RELATIONSHIPS Being asked to list a multi-million-dollar property has a lot to do with trust. Building trust with people can take time, and usually comes with time. It’s about building solid relationships, building your brand, and establishing yourself as someone who can handle the business with professionalism and integrity.

“Breaking into the luxury market is all about building relationships, and you need to be in the right place, at the right time,” said Milligan. “You need to be intentional about putting yourself in a position to serve affluent customers. The three most important ingredients to create and maintain any relationship are proximity, proximity, and proximity! If you are determined to serve affluent clientele, you will find authentic ways to create the proximity you need to build the right relationships. It also helps to be affiliated with a brokerage that provides the specific tools that make an agent’s job easier to secure accounts in the luxury market. There is also an upscale lifestyle associated with the luxury market that certain clients relate to. We have found that marketing not only the properties, but tapping into the luxury lifestyle, brings the right client to your door. It also markets you as someone who understands the affluent lifestyle.”

Working in the luxury market takes patience. It can take many years before you secure your first multimillion-dollar listing.

“You can’t break into the luxury market by marketing and advertising and cold calling,” said Grooms. “You can’t break into it by listing very

expensive houses and sending ‘just listed’ and ‘just sold’ cards and hoping that somebody’s going to call you. These types of opportunities are born from building personal relationships and just being yourself.

It takes time. I have known many of my clients for years before ever doing business with them because they were my friends first, clients second.”

WORKING WITH THE AFFLUENT Even the most successful Realtor® could easily feel intimidated with a multi-million-dollar property. You could find yourself working closely with someone who lives quite differently from you.

“Highly affluent people often look to do business with others who are likewise savvy and good in business. They are typically good at reading people, knowing who to trust, and making good decisions.

You need to be able to look beyond the fancy cars and toys and just be yourself,” said Grooms.

The same core values that Realtors® follow every day apply to the luxury market as well. However, the affluent community typically comes to expect certain things when doing business. It’s time to bring you’re A-game.

Some key tips for navigating the luxury market:

Intelligence: You were hired in part for your

quick wit and understanding of the market. Focus and expertise in the luxury real estate market in your locale, coupled with experience in working with high-value transactions, are essential.

Efficiency: You need to be able to use technology seamlessly. High-net-worth individuals are often business leaders who rely on technology and data to be successful in business.

Service: Despite our heavy dependence on data, a human touch is what makes the difference.

Cultural and social cues and behaviors may be crucial for the right chemistry. [ Continued on page 8 ] myRASM.com | 7

COVER STORY CONTINUED Discretion: High-income clients demand privacy

and, may be reticent about their wealth and acquisitions. Think twice before speaking about them in public.

Integrity: Be the person they trust with their investment, family, security, and business matters.

Flexibility: Luxury clients typically have tight schedules, requiring their agents to demonstrate flexibility.2 Communication: Keep your client updated on important matters, but don’t barrage them with information they don’t need. If they ask you for something specific, make sure that you make that request a priority.

“Communication is especially important to the high-end demographic. If you say you’re going to do something, you’d better do it as best as you can and in half the time that you promised. Successful people are successful for many reasons – they do the hard work and expect things to be done a certain way – quickly and efficiently. They expect their Realtor® to do the same, without excuses or fake promises, just shoot straight with them and communicate the good, bad or indifferent. You just have to be honest; they’ll quickly see right through you if you’re not,” said Grooms.

SHOW ME THE MONEY Finding the right buyer for a high-end home can be a bit tricker, simply because the pool of available buyers is smaller. Not as many people can afford the big price tag. In addition, privacy is a huge concern.

Some “interested buyers” are simply curious onlookers who want to know who is living in that big house. It’s the job of the Realtor® to weed out the snoopers from the real buyers and protect the privacy and safety of their client.

“You can’t be afraid to speak up when it comes to qualifying high-end buyers,” said Grooms. “Always be polite, but you need to know that a potential buyer has both the means and the genuine interest in purchasing the property. Qualifying someone is not just financial, but intent-driven. If your client is famous and/or extremely private, they don’t want private photos of their home showing up on the internet.”

Very high-end homes also tend to attract foreign buyers, especially now as borders are opening and Florida is seeing an influx of foreign activity in the real estate market.

“One thing to be mindful of is when you’re dealing with international buyers, because culturally speaking, this can get a bit tricky,” said Grooms.

“Some cultures have no issue with discussing finances and proving they have the means to purchase your listing tomorrow if they wanted to. However, if I were to ask someone from the UAE about their finances, for example, that would come across as extremely insulting and my relationship with them would end immediately. Now, it is your job as the Realtor® to explain to a foreign buyer how transactions are done in America, but you have to know your audience and be diplomatic about it.”

8 | ELEVATE [ MARCH 2022 ]

MARKETING YOUR HIGH-END PROPERTY Realtors® are familiar with the many out-of-pocket expenses when it comes to listing a property, but as the property’s listing price rises, so does the cost to market it effectively. Luxury homes will obviously require a much higher cost-to-carry the listing than a more modestly priced home will.

“Your client is definitely paying attention to where and how you list their property,” said Grooms. “They will look at the MLS and Zillow just like everyone else.

But with luxury property, you need to be prepared to expand that reach significantly to sites such as the duPont Registry, The Wall Street Journal, A Place in the Sun, and any other international sites that make sense to your demographic. Ad copy is equally as important.

There is no room for grammatical errors or confusing content. Also, you need to be prepared to invest several thousand on photography alone. Sometimes, you can do all the right things, but the property still won’t sell.

Some homes require just the right client at just the right time. If the property doesn’t sell, you need to be financially prepared to absorb those fees and move on.”

CLHMS DESIGNATION In the ever-evolving luxury home market, any advantage gained could be the difference in making the sale or losing it. One way to secure success is to educate yourself as much as possible through certifications and designations. The Institute for Luxury Home Marketing is the premier, independent authority in training and designation for real estate agents working in the luxury residential market.

The Institute’s Designation, Certified Luxury Home Marketing Specialist™ (The CLHMS™), is recognized around the globe as the gold standard in luxury designations. Those who take this course undergo extensive training and demonstrate a record of successful performance in the upper-tier market. The CLHMS™ designation assures affluent buyers and sellers that the agents who have earned it have the knowledge and competence they require.3 “I have been a member at the CLHMS designation for several years and have obtained the Million Dollar Guild sales requirements as well,” said Chancey. “I’m a strong proponent of ongoing education, designations, and training in real estate, and try to utilize all training available through RASM. The CLHMS designation has always been one of my favorites and I would always recommend it to those that want to sharpen your skills and wish to stand out in a crowded market.”

“We anticipate offering Luxury Home Market training later this year,” said Denise Ricciotti, RASM Professional Development Manager. “Our members will have the choice of visiting the new RASM North office, the RASM South office, or using online resources.” Keep an eye out for educational updates to the RASM calendar. • Sources: 1 | www.realtor.com/advice/buy/what-is-a-luxury-home/ 2 | https://magazine.realtor/sales-and-marketing/feature/

article/2016/09/4-myths-about-working-with-luxury-clients 3 | www.luxuryhomemarketing.com

BUSINESS PARTNER SPOTLIGHT

Donna Evans, Goodwill Manasota By: Donna Evans, Director of Donation Development & White Glove Service, Goodwill Manasota

N

ot only was Donna RASM’s 2017 Business Partner of the Year, she also handles Goodwill’s White Glove Service, which provides a specialty FREE service to those who are looking to downsize, relocate or needing to donate the contents of their home to Goodwill.

The White Glove staff packs all of the donated items with care and delivers everything to Goodwill for resale in their stores. They also ensure that the donor receives an itemized tax donation receipt.

Those using White Glove Service include those selling their second home that is fully furnished, buyers who purchase a furnished home but have their

own furnishings, seniors who are selling their primary residence and downsizing to a retirement home, and families disposing of things when selling their deceased relative’s home.

The money received from the sales of your donations helps Goodwill to create jobs and economic success for people with disabilities and other barriers to employment, including veterans returning home and needing help reintegrating into new job skills.

The donor receives the satisfaction of knowing they’re changing lives through the power of work with their valuable donated belongings. It’s a win-win for all!

For more information, call Donna at 941-355-2721, ext. 131. •

Teaching at Saint Stephen’s is... . . . a family. It feels like I’m coming home every day when I go to work. It’s a very nurturing environment. Everyone works together to make this a very rich experience for the students.

Chris Valcarcel Social Studies To see more from our incredible teachers, visit saintstephens.org 315 41st St. W., Bradenton, FL 34209 | (941) 746-2121

myRASM.com | 9

PROFESSIONAL STANDARDS

Timing of Commission Negotiations By: National Association of REALTORS® Interpretations of the Code of Ethics Agreement Case 3-13 (Adopted November, 2019.)

R

ealtor® A signs a listing agreement with Seller B for the sale of her home. The home is priced at $1,000,000, and Realtor® A files the listing with the MLS, offering a certain percentage of cooperative compensation.

Realtor® C sees the listing and knows it would be a perfect fit for her buyers, but unfortunately it’s out of their price range. She discusses it with them, and they ask her to submit an offer for $900,000. Realtor® C explains the risks in submitting an offer so far below asking price, but the buyers are in love with the home and ask her to submit the offer anyway.

Realtor® C submits the offer to Realtor® A, who discusses it with Seller B. Seller B is concerned about accepting an offer so far below the home’s asking price, so Realtor® A offers to reduce her commission, as articulated in the listing agreement, by 1% if Seller B wants to accept the offer of $900,000 and ensure a quick sale. Seller B agrees to accept the offer and reduce the commission she pays to Realtor® A by 1%.

Realtor® A informs Realtor® C that their offer was accepted, but that Realtor® A is now being paid 1% less in commission. “Listen,” she explains to Realtor® C, “it seems like both of our clients are happy with the price if it means the sale moves quickly. Would you be willing to split the difference on my reduced commission and I pay you 0.5% less in cooperative compensation than I specified in the MLS?” Realtor® C agrees to accept 0.5% less than the commission specified in the MLS. After closing, Realtor® C files an ethics complaint against Realtor® A, alleging a violation of Article 3, as illustrated by Standard of Practice 3-2.

At the hearing on the matter, Realtor® C argued

that by asking her to accept 0.5% less in cooperative compensation after the offer was submitted, Realtor® A was unilaterally modifying the compensation with regard to that transaction. The Hearing Panel disagreed and found no violation of Article 3, noting that Standard of Practice 3-3 specifically authorizes listing and cooperating brokers to enter into an agreement to change the compensation for a transaction at any time, and that the Code of Ethics would never interfere with the negotiation of commissions between listing and cooperating brokers. The Panel also noted that Realtor® C could have said no to the reduced commission, and in that instance Realtor® A would have been obligated to pay the commission stated in the MLS. • Published with the consent of the NATIONAL ASSOCIATION OF REALTORS®.

Copyright NATIONAL ASSOCIATION OF REALTORS®-All Rights Reserved.

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RASM NEWS YOU CAN USECOUNCIL PROPERTY MANAGEMENT

51/2 Things to Know for Good Residential Property Management By: John Alexander, Realtor®, Aurora Property Services, LLC , Attorney admitted to practice before the United States Supreme Court

I

know there’s something seriously wrong with me. I actually like being a landlord...well, 90 % of the time. As a manager of my own and others’ houses, condos, villas, mobile homes, teepees, igloos, pup tents, etc., I enjoy watching a family turn it into a home. But, it’s not easy running a management business, as most failed landlords learned the hard way.

Here are a few things that may help you.

1 | Rule No. 1: Always remember it’s a

business. You are not the Salvation Army, the homeless shelter, or Mother Theresa. I’m not being harsh; just realistic. Remember the Papa John Pizza Rule: “Papa John LOVES you. But, he doesn’t give away free pizza.” Be kind, caring, and respectful but never, ever forget: it’s a business and sometimes hard business decisions have to be made.

2 | Rule 2: Keep your owner informed. Someone has decided to trust you with their valuable investment property. Prove them right by staying in touch. I have my owners’ approve all new tenants, all repair people, all repair prices above $200, and any adjustments that have to be made in the lease or the care of the rental. Staying in touch builds your owners’ respect plus referrals.

3 | Rule 3: The secret is finding the right tenant. It’s not by luck. Here are some of the rules:

a. Pre-screen the potential tenants who call

you. Ask: “Why are you moving?” “How soon do you want to move in?” (If they hedge on the first question and want to move in right away, it could be because someone is kicking them out.) b. I use a 3:1 ratio of household income to rent. If the rent is $1,000 a month, the household must bring in at least $3,000 a month, and I tell them that. If they don’t make the 3:1 rule, I tell them so and move on. c. Get a very thorough background check. I was surprised when some lady who looked like Aunt Bea from Mayberry had spent 7 years in prison for armed robbery.

12 | ELEVATE [ MARCH 2022 ]

d. Call as many former landlords as you can

find. “Would you rent to them again? Did they pay on time?” e. Killer questions for the rental application: “What is the name of your attorney?” “What will I find on your background check that I won’t like?”

4 | Rule 4: Have something to rent that you’d

like to live in. The good tenants expect a good place to live. Clean and clean again. Make it sparkle. Fix the little things. Give it the “OH WOW!!” look.

5 | Rule 5: Keep the landlord-tenant relationship Formal. I never call my tenants by their first names. They may call me “Mr. John” or “John,” but I always call them “Mr. This” or “Ms. That.” It’s important to maintain a friendly, respectful, arms-length, professional relationship.

You may have to evict them someday. It’s hard to evict a buddy. (See Rule No. 1) 6 | Rule No. 5½: Fix little things fast! A little drip under the sink can turn into a rotted cupboard floor. A few loose shower tiles can lead to replacing the whole wall and, maybe, mold inside the walls. When you inspect every four months (you do inspect, right?), or when the tenant calls to let you know there’s a problem, hop on it like a bunny. The tenant will respect you more and the owner will love you to death because you have just saved them from paying a lot of money later by fixing little problems now. •

REALTOR® ATTORNEY JOINT COMMITTEE

5 Florida Homeowners Insurance Roadblocks to Watch for in 2022 By: Margaret Galewski, Galezano Insurance LLC

I

f you’re noticing your homeowners’ insurance bills seem higher lately, you’re right. Florida residents are seeing record insurance rate hikes some of the highest in the country. As people continually flock here to make the Sunshine State their home, they’re often shocked when they get the insurance quote for their new dwelling.

Unfortunately, Florida homeowners insurance rates will continue to rise, due to the heavy cost of previous hurricanes, fraudulent claims, and frivolous lawsuits.

These conditions have caused rates to increase dramatically, leading to what many insurance experts are calling an insurance crisis in Florida today.

Because homeowners insurance premiums have increased at such a rapid rate in the past year, it’s crucial homeowners are aware of the pitfalls and trends that can cause additional hassle, as well as financial loss.

Even though rates aren’t going down any time soon, it’s important to minimize the damages.

HERE ARE 5 INSURANCE ROADBLOCKS TO WATCH FOR: 1 | Not having an independent agent on your

side: Independent insurance agents work for you, not the insurance company. Because they’re independent, they shop multiple carriers to find the best coverage that fits your budget. Another bonus to hiring a licensed independent agent?

They regularly review your coverage to make sure you have the best insurance plan for your changing needs.

2 | Planning to buy a home close to the water without preparing for the FEMA’s new flood zone guidelines: People moving to Florida from New York, New Jersey, Tennessee, and other states are often shocked when they see flood rate quotes for waterfront homes and homes in FEMA’s new designated flood zone areas.

Unfortunately, living near the water now involves painfully high insurance costs. Hiring a local and trusted independent agent is your best bet to make sure you’re informed and get the best rates possible, given the current circumstances.

14 | ELEVATE [ MARCH 2022 ]

3 | Living in or purchasing a home with an

aging roof that’s over 10 years old: It depends on the carrier, but some insurance companies are canceling homeowners’ insurance due to an aging roof. If you’re looking to buy a home with a roof that’s 10 to 15 years of age or older, try negotiating during the home buying process to get the roof replaced. If you own a home and your roof is aging, get it replaced as soon as possible to avoid rate hikes or cancellation.

4 | Online quotes that sound too good to be true: As the saying goes, if it sounds too good to be true, it probably is. Online homeowners insurance quotes are high risk and often spell disaster. It’s easy to omit information or unintentionally answer a question wrong, resulting in a quote that doesn’t reflect your true situation. Low online insurance rates are not a good deal when they don’t end up covering you for what you think they will. Always talk to an expert independent agent in-person to prevent a cancellation or insurance claim rejection.

5 | Making changes to your home without permits: Often people DIY to save money, or hire an inexperienced contractor. Many aren’t aware that permits are legally required when updates are added to a home, even if the work is done by the homeowner. Permits ensure local laws and codes aren’t violated and that the work is done properly. If you file a claim due to a mistake you made on a DIY project, you’ll have to pay out of pocket for the loss, and you risk your homeowners coverage getting canceled.

Though the Florida homeowners insurance market is going through a lot of challenges right now, Florida is still one of the most sought-after states to live in, and for good reason. With endless sunshine, beautiful beaches, and plenty of things to do, there’s so much to celebrate when you’re living in Florida.

Join the Realtor® Attorney Joint Committee for a seminar discussing the implications of insurance availability in the lending process as well as how your customers can better prepare themselves for potential claim scenarios at RASM South on March 24 at 1:30 p.m. • This article is meant for educational purposes only. It is not intended to serve as legal advice and should not be used as a substitute for consultation with an attorney.

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GOVERNMENT AFFAIRS

RASM Members Headed to Tallahassee to Lobby State Legislators on Realtor® Issues By: Max Brandow, RASM Vice President of Advocacy and Member Programs

T

his past month, several RASM members headed up to the State Capitol to advocate on behalf of Realtors® throughout Florida regarding our 2022 legislative agenda.

LEGISLATIVE ISSUES We met with numerous state lawmakers to discuss issues important to our members and our industry. Some of the issues discussed this session were the affordable housing initiative known as the Florida Hometown Heroes Housing Program.

This new program would allow for down payment and closing cost assistance to eligible workers and educators, property insurance reforms, eliminating the business rent tax, increase water quality and environmental funding, protect homeowner’s ability to operate vacation rentals, and ensure condominium reform stemming from the tragic Surfside condominium collapse last June. To learn more about the Florida Hometown Hero Housing Fund, visit housingforheroesfl.com.

Members were also able to hear from Governor DeSantis and his cabinet during a luncheon where he spoke on what the administration is doing to keep Florida’s economy moving forward, and make Florida one of the best states to live and do business in.1

BRADENTON PASSES VACATION RENTAL ORDINANCE Last month, Bradenton City Council passed new rules and regulations pertaining to vacation rentals.

Homeowners that wish to operate vacation rentals will now have to apply for a certificate from the city and be subject to inspections and safety requirements.

RASM advocated against the most burdensome provisions in the ordinance, some of which were removed but unfortunately, there are many portions of this ordinance that will make it tougher on homeowners operating vacation rentals.

Although the final version of this ordinance is not ideal, this presents an opportunity for our members who specialize in property management to promote themselves as industry experts and educate the rest of us on the on many nuances of vacation rentals.

Property managers will need to have a firm grasp on these changes in order to help their clients navigate the regulatory requirements with these new rules.

RASM will be putting together an exhaustive list of municipal rules and regulations on vacation rentals for our members to use as a resource to better familiarize themselves with each different municipality’s rules. •

1|

16 | ELEVATE [ MARCH 2022 ]

Source: Florida REALTORS®

MARKET ANALYSIS

January Housing Market Reports Rising Prices and Record-Low Inventory By: Gina McCarthy, RASM Vice President of Communications and Engagement

T

he Sarasota and Manatee housing market starts off the year with the lowest level of inventory reported in January 2022.

According to data from Florida REALTORS® and compiled by the REALTOR® Association of Sarasota and Manatee (RASM), closed sales increased slightly for single-family homes but decreased for condos in the North Port-Sarasota-Bradenton MSA, and the inventory of active listings declined to a record low number, with only 1,348 listings reported at the end of January.

Total closed sales – completed transactions of single-family homes and condos in the two counties – decreased year-over-year by 7.2 percent to a total of 1,766 sales in January 2022. For single-family homes, closed sales increased year-over-year by 4.7 percent to 539 sales in Manatee and decreased by 2 percent to 653 sales in Sarasota County. Condo sales decreased by 15.1 percent to 225 sales in Manatee and decreased by 23.5 percent to 349 sales in Sarasota.

“New listings tend to rise in delayed response to the increase in prices, and inventory rises when new listings outpace the number of properties that go offmarket,” said 2022 President Tony Veldkamp, Senior Advisory at SVN Commercial Advisory Group. “In January, there were more new listings than closed sales in the region. While it’s too early to determine whether this is a trend that will continue through 2022, it is a figure that we will be watching closely. As sellers see a continued increase in home prices and interest rates, which eventually will lead toward more supply, they have to decide whether to take advantage of now being the ‘time to sell’ before the market levels off.”

New listings, or the number of properties put onto the market during the month, increased year-over-year by 1.2 percent for single-family homes but decreased by 19.6 percent for condos. Compared to December 2021, more new listings have been added to the market in the first month of the year. Month-over-month, new listings for condos increased by 35.6 percent, and new listings for single-family homes increased by 26.5 percent.

For the third straight month, median prices have increased month-over-month in the two-county region.

Single-family home prices increased year-over-year by 36.6 percent to a median $464,500 in Sarasota County, while Manatee experienced a 29.7 percent increase to $480,000. For condos, prices in January were $350,000 in Sarasota, a 15.8 percent year-over-year increase, and $301,000 in Manatee, a 30.3 percent increase.

“The Sarasota and Bradenton area is growing rapidly with many out-of-state buyers entering our market. That is especially true this time of year when more ‘snowbirds’ are enjoying the Florida winter lifestyle,” said Veldkamp. “As buyers see the increase in home prices and interest rates, they are in a tough competition to get into the market before their purchasing opportunity is out-of-reach.”

According to Freddie Mac, the average commitment rate for a 30-year, conventional, fixed-rate mortgage was 3.45% in January, up from 3.1% in December.

Distressed sales – foreclosures and short sales – represented only 0.5 percent of sales in January. As for cash sales, the number of single-family homes bought with cash increased by 19.4 percent from January 2021, while condo cash sales decreased year-over-year by 12.8 percent.

Properties continue to sell very quickly in this seller’s market, with the median time from listing date to contract date reported at 7 days for single-family homes and condos. In the two-county market, 100 percent of homes sold at or above the original list price in January.

At the end of January, the inventory of all active listings was 1,348 listings, down by 6.4 percent from December 2021, and down by 54.6 percent yearover-year. Single-family inventory decreased yearover-year by 46.7 percent in Sarasota and by 39.1 percent in Manatee. The year-over-year inventory for condos decreased by 69.9 percent in Sarasota and by 67.8 percent in Manatee County. Unsold inventory sits at a 0.6-month supply for single-family homes in both counties. For condos, supply is at 0.6-months in Sarasota and only 0.4-months in Manatee.

For comprehensive statistics dating back to 2005, visit www.MyRASM.com/statistics. •

myRASM.com | 17

Monthly Market Summary - January 2022 Single-Family Homes Sarasota County January 2022

January 2021

Percent Change Year-over-Year

653

666

-2.0%

305

269

13.4%

Median Sale Price

$464,500

$340,004

36.6%

Average Sale Price

$680,882

$491,760

38.5%

$444.6 Million

$327.5 Million

35.8%

Med. Pct. of Orig. List Price Received

100.0%

98.0%

2.0%

Median Time to Contract

7 Days

19 Days

-63.2%

Median Time to Sale

52 Days

66 Days

-21.2%

New Pending Sales

799

1,107

-27.8%

New Listings

811

893

-9.2%

1,158

1,544

-25.0%

Inventory (Active Listings)

528

991

-46.7%

Months Supply of Inventory

0.6

1.2

-50.0%

Closed Sales Paid in Cash

Dollar Volume

Pending Inventory

1,400

2018

2019

2020

2021

Closed Sales

1,200 1,000 800 600 400 200 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

Median Sale Price

$500K $400K

$300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

4,000

Inventory

3,500

3,000 2,500

2,000 1,500 1,000 500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2018

2019

2020

2021

18 | ELEVATE [ MARCH 2022 ]

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Monthly Market Summary - January 2022 Single-Family Homes Manatee County January 2022

January 2021

Percent Change Year-over-Year

539

515

4.7%

193

148

30.4%

Median Sale Price

$480,000

$370,000

29.7%

Average Sale Price

$614,630

$510,940

20.3%

$331.3 Million

$263.1 Million

25.9%

Med. Pct. of Orig. List Price Received

100.0%

98.4%

1.6%

Median Time to Contract

7 Days

17 Days

-58.8%

Median Time to Sale

50 Days

66 Days

-24.2%

New Pending Sales

657

773

-15.0%

New Listings

712

612

16.3%

Pending Inventory

956

1,052

-9.1%

Inventory (Active Listings)

429

705

-39.1%

Months Supply of Inventory

0.6

1.1

-45.5%

Closed Sales Paid in Cash

Dollar Volume

1,000

2018

2019

2020

2021

Closed Sales

800 600 400 200 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

Median Sale Price

$600K $500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

Inventory

3,000 2,500 2,000

1,500 1,000 500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2018

2019

2020

2021

myRASM.com ̺ ̵ Ǥ ͳͷ Ǥ ǡ ʹͳǡ ʹͲʹʹǤ ǡ ͳͺǡ ʹͲʹʹǤ

| 19

Monthly Market Summary - January 2022 Townhouses and Condos Sarasota County January 2022

January 2021

Percent Change Year-over-Year

349

456

-23.5%

222

279

-20.4%

Median Sale Price

$350,000

$302,250

15.8%

Average Sale Price

$601,593

$537,760

11.9%

$210.0 Million

$245.2 Million

-14.4%

Med. Pct. of Orig. List Price Received

100.0%

97.0%

3.1%

Median Time to Contract

7 Days

28 Days

-75.0%

Median Time to Sale

48 Days

72 Days

-33.3%

New Pending Sales

429

707

-39.3%

New Listings

424

615

-31.1%

Pending Inventory

753

1,010

-25.4%

Inventory (Active Listings)

254

845

-69.9%

Months Supply of Inventory

0.6

2.1

-71.4%

Closed Sales Paid in Cash

Median Sale Price

Closed Sales

Dollar Volume

800 700 600 500 400 300 200 100 0 $400K $350K $300K $250K $200K $150K $100K $50K $0K

2018

2019

2020

2021

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

Inventory

2,500 2,000 1,500 1,000 500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2018

20 | ELEVATE [ MARCH 2022 ]

2019

2020

2021

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Monthly Market Summary - January 2022 Townhouses and Condos Manatee County January 2022

January 2021

Percent Change Year-over-Year

225

265

-15.1%

127

121

5.0%

Median Sale Price

$301,000

$231,000

30.3%

Average Sale Price

$379,451

$284,037

33.6%

$85.4 Million

$75.3 Million

13.4%

Med. Pct. of Orig. List Price Received

100.0%

96.4%

3.7%

Median Time to Contract

6 Days

40 Days

-85.0%

Median Time to Sale

47 Days

80 Days

-41.3%

New Pending Sales

318

379

-16.1%

New Listings

308

296

4.1%

Pending Inventory

425

484

-12.2%

Inventory (Active Listings)

137

425

-67.8%

Months Supply of Inventory

0.4

1.6

-75.0%

Closed Sales Paid in Cash

Dollar Volume

600

2018

2019

2020

2021

Closed Sales

500 400 300 200 100 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

Median Sale Price

$350K $300K $250K

$200K $150K $100K $50K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

Inventory

1,200 1,000 800

600 400 200 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2018

2019

2020

2021

myRASM.com | 21

̺ ̵ Ǥ ͳͷ Ǥ ǡ ʹͳǡ ʹͲʹʹǤ ǡ ͳͺǡ ʹͲʹʹǤ

ANNUAL CREA

F R IDAY, MAR CH 25 SARASOTA GUN CLUB | 3445 RUSTIC RD. | NOKOMIS, FL Whether you’re a rookie or an expert, all are welcome to learn, shoot and compete at the 6th Annual Sporting Clays Tournament, hosted by RASM’s Commercial Real Estate Alliance. Registration includes cart, lunch, ammunition and shells, ear protection, instructors and gun rentals. Proceeds benefit Harvest House and the RASM Scholarship Fund.

$400 FOURSOME | $120 INDIVIDUAL | REGISTER AT MYRASM.COM/SPORTINGCLAYS HOSTED BY:

SCHEDULE

9 A.M. - REGISTRATION 9:30 A.M. - SAFETY COURSE* 9:50 P.M. - SHOTGUN START 12:30 P.M. - LUNCH & AWARDS

BENEFITING:

*REQUIRED FOR ALL REGISTRANTS

Gold Sponsor

Silver Sponsors

Questions? Contact Tiffany Long • TiffanyL@MyRASM.com

PHONE: (941) 952-3408 • FAX: (941) 952-3401 www.MyRASM.com • 2320 Cattlemen Road, Sarasota, FL 34232

2022

®

NAME YOUR GAME Introducing RASM’S 1ST ANNUAL REALTOR® DAY! The RASM REALTORS® Charitable Foundation (RRCF) is going all-in on the activities we love about Florida with a fun day of events and competitions to raise funds for the foundation.

The day will kick off with a WALK-A-THON at Nathan Benderson Park. After a morning walk, we’ll be heading over to the Palm Aire Country Club where you can choose to enter the GOLF, TENNIS, or PICKLEBALL tournament. An After Party will wrap up the day with live music, hors d’oeuvres, beverages, and auctions! SO... IT’S TIME TO NAME. YOUR. GAME.

PRESENTING SPONSORS

MAY 19, 2022

REGISTER AT MYRASM.COM/REALTORDAY

8 - 11 AM WALK-A-THON $75 PER WALKER* 12 - 5 PM GOLF $185 PER INDIVIDUAL* (TEAMS OF FOUR) 2 - 5 PM PICKLEBALL $100 PER PLAYER* (TEAMS OF TWO) 2 - 5 PM TENNIS $100 PER PLAYER* (TEAMS OF TWO) 5 - 8 PM AFTER PARTY $60 FOR NON SPORT PARTICIPANTS *ALL SPORTING TICKETS INCLUDE PASSES TO THE AFTER PARTY

RASM NEWS

Employee Anniversaries

R

ASM happily recognizes the workplace anniversaries of our professional staff.

Jessica Montague, Member Services Manager, celebrates her seventh anniversary with RASM in March. She oversees the Realtors® in regards to membership and all member services such as maintaining the membership database, processing applications, transfers, and more. Jessica is also the staff liaison for the Business Partners, and the Property Management Council..

Jessica greatly enjoys interacting with the members and feels that every day brings something new and exciting. She also loves her RASM coworkers. Jessica enjoys going to Universal Studios, concerts, and spending time with her two beautiful and energetic kids.

Denise Ricciotti, Professional Development Manager, celebrates her two-year anniversary with the association this month.

Denise works to bring new and exciting education, training, and programming to our members. She also works as the liaison to several committees, including Professional Development, the Leadership Academy, Global Business Council, and the Realtor® Attorney Joint Committee.

In her free time, Denise enjoys exploring local beaches, bike riding on the Legacy Trail, reading, and working with charities. She also enjoys spending time with her husband, two daughters, and their rescue dog, Jaxson.

Tiffany Chamberlain, Special Projects Assistant, celebrates seven years with the Association this month.

Tiffany works with the many day-to-day accounting functions and responsibilities at RASM and helps to ensure that accounting services run smoothly and efficiently.

Tiffany loves the family atmosphere that RASM embodies. She also loves the members and RASM staff, and genuinely feels appreciated.

When not at the office, Tiffany enjoys spending time with her husband and their three amazing kids (daughter Zoe, age 6, son Blaze, age 3, and one-yearold daughter, Skylar).

She also enjoys going to the beach, relaxing outdoors, and spending quality time with her family and friends.

Cynthia Small, Member Services Coordinator in the RASM North office, celebrates her fourth anniversary with RASM in March.

Cynthia processes membership applications and provides customer service to members such as answering membership questions, office transfers, assisting with Supra Ekeys, lockboxes, and store purchases.

She is excited to take on the role of RASM North Office Manager once the new North office opens.

Cynthia lives in Bradenton with her husband, Greg, and their dog, Chloe. She enjoys travel and has been to over 16 countries so far. She also enjoys spending time at the beach, growing orchids, reading, and going to museums. •

24 | ELEVATE [ MARCH 2022 ]

GLOBAL BUSINESS COUNCIL

Celebrating International Women’s Day By: Silvia Maruri, Realtor® & Notary Bilingual, Showtime Realty

W for equality.

omen’s rights should be supported year-round, but there is one day that is especially important. March 8 is International Women’s Day. A day to voice support for the continuous strive

“Where there is a woman, there is a magic.” Ntozake Shange If you’re not familiar with it, International Women’s Day was established in the early 1900s to celebrate the social, economic, cultural, and political achievements of women around the world. “The day also marks a call to action in support of women’s equality,” according to the official IWD website.

For the women of the world, this day is an occasion to review how far they have come in their struggle for equality, peace, and self-determination.

Roughly half of the world’s population is women who have significantly contributed to the rise of civilization, and unfortunately, decade after decade, some women are oppressed, suppressed, and their contribution in different stages of life is undervalued. For sound and sustainable development, it is pertinent to ensure equal justice for women.

Realizing the importance of this, the United Nations General Assembly in 1977 formally proclaimed the celebration of International Women’s Day, acknowledging for the world that peace and social progress require the active participation and equality of women, and to recognize the contribution of women to international peace and security.

Today, women are making their presence felt everywhere, from boardrooms to Hollywood, to the House floor. More women are involved in politics than ever before. Women have become more vocal with

movements such as “Me Too” and “Time’s Up” as they maintain momentum in the strive for justice.

The wage gap between men and women may still exist in 2022 and across racial lines, it may even be wider. However, the progress that has been made is unlike anything seen before. The Woman’s Suffrage movement that began in the 1920s has given rise to opportunities unimaginable 100 years ago. The first woman in U.S. history to hold the position of Vice President, Kamala Harris, has inspired women across the globe to strive for goals.

Once limited to the home, women today are instead opting to sell homes! A women’s role in real estate has changed dramatically in the past two decades. Increasing technological advancements have made it easier for women to enter the market. The way we advertise, communicate, and execute deals has also changed. Many female agents and brokers have leveraged the power of technology to become “influencers.” Their names appear in articles and trends on social media.

These descendants of the suffrage movement make their presence felt from living rooms to board rooms.

The success of their progress is marked by women such as Samantha DeBianchi, Dottie Herman, Kala Laos, Raluca Monet, Barbara Corcoran, Dolly Lenz, Danielle Garofalo, Caroline Pinal, Amy Youngren, and Amy Bohutinsky, all of whome were named 2021’s top 10 Female Real Estate Agents. Who will be the next female real estate influencers? •

I am Woman “Before I could read, her voice filled my ears, and taught my soul to believe all things were possible because I was to be a woman without boundaries. Flowing through my being words of encouragement, words of wisdom. To face the challenges ahead for I am a woman.”

Tiffany Sunday

myRASM.com | 25

YOUNG PROFESSIONALS NETWORK

Finding Your “Why” & Branding with Instagram By: Brooke Mailloux, Realtor®, YPN Vice Chair

R

emember that commercial from “1-800Contacts” where they don’t believe they have their brand of contacts and then they yell out “THAT’S MY BRAND!” Well, that is exactly what runs through my head every time someone asks me what my brand is... silly, I know!

Finding YOUR brand can be complicated. We run our own businesses but yet we are under the umbrella of our brokerage, which is also a business. So do you combine the two or separate them? Well, I am here to tell you, your brand isn’t a logo that you or your brokerage creates. Your brand is your “why.” What is it that you want to represent, not only for today but for the rest of your life?

FINDING YOUR “WHY” Some helpful steps to finding your “why” can be asking your peers that are closest to you, “When I am not around, what is that people say about me?”

These answers can range from anything pertaining to your personal life, to what comes to mind when they think about your business. Also, reflect on what you want to be known for both personally and in business.

Using a Strength, Weakness, Opportunity, Threat (SWOT) analysis can help you discover the different characteristics you have to offer and which ones you want to portray within your brand. For example, my brand within my business is as an investment or investor. When anyone thinks about me and my business, they think rentals and fixer-uppers. I am proud of my brand and working with investors. I use that to my advantage to educate others to learn how they can also invest in real estate. My brand is constantly evolving as I am trying to be an educator in investing in the Millennial generation and the next generations to come.

CREATE CONTENT Once your figure out your brand, you want to start creating content and value to share with the world and using Instagram to share it! Instagram is a constantly evolving app that has been around for some time now and it is not going away! Between posts, stories, reels, and selling points, Instagram is turning into a onestop-shop for many. If others can sell food, clothes, jewelry, and many other items on Instagram, why couldn’t we sell real estate? What you post and how you post it can be very important in creating traction to your Instagram account.

Join the YPN on March 17 at RASM South to learn how to ShamROCK your Instagram! •

YPN COFFEE TALK: SHAMROCK YOUR INSTAGRAM Thursday, March 17

8:30 - 9:30 a.m.

[ South ]

Don’t leave your Instagram to luck. It’s time to build a strategy. Dan MacKinnon (@dan_the_realtor on Instagram) joins us for this month’s Coffee Talk about Instagram! Agents can develop an impactful personal brand and leverage a relationship-based Instagram strategy. This discussion is for those who have a basic understanding of the platform but are ready to take it to the next level. Free.

26 | ELEVATE [ MARCH 2022 ]

THANK YOU 2021 REALTOR® ADVOCATES

GOLDEN R Bill Furst

Commercial Real Estate Alliance

Barry Grooms

Denise Oyler

CRYSTAL R

PLATINUM R

The REALTOR® Association of Sarasota and Manatee advocates to protect the dream of home ownership and private property rights. These members are recognized for their investment in the REALTORS® Political Action Committee (RPAC).

Debi Reynolds

Michael Saunders

Amy Worth

Barbara Anson

Jeff Arakelian

Tony Barrett

Max Brandow

Nathan Butrum

Sherry Grooms

Geri Kenyon

Alex Krumm

Anita Lambert

Julia Montei

WCR Sarasota

REALTOR® Association of Sarasota and Manatee

STERLING R

Peace of Mind Home Inspections

Greg Owens

STERLING R

Michelle Crabtree

CRYSTAL R

Mike Bruno

David Clapp

STERLING R

Jaymie Carter

Maryellen Paterson Derek Patti

Brian Tresidder Tony Veldkamp Mousa Wakileh

Contributions to RPAC are voluntary and used for political purposes. A portion will be split between State and National RPAC. Contributions are not deductible as charitable contributions for federal income tax purposes.

NEED TO RENEW YOUR LICENSE? CLASS CORE LAW

DATE

CODE OF ETHICS 14 HOURS (Early in 2022)

FEBRUARY 24 FEBRUARY 10 MARCH 7 & 8

14 HOURS (Later in 2022)

SEPTEMBER 6 & 7

GRI 100 SERIES: (EARLY IN 2022) 101 102

FEBRUARY 14 & 15 JANUARY 31 & FEBRUARY 1

103

FEBRUARY 28 & MARCH 1

GRI 100 SERIES: (LATER IN 2022) 101 102 103

AUGUST 1 & 2 AUGUST 15 & 16 AUGUST 29 & 30

LEARN MORE AT myrasm.com/calendar

NEIGHBORHOOD SPOTLIGHT

Tidy Island on Sarasota Bay By: Jordan Chancey, P.A.; Broker-Associate & Realtor®, RE/MAX Alliance Group

“

W

e never even knew that this neighborhood existed!” is the statement Broker Associate Jordan Chancey has heard time and again over the last several years, while steadily achieving his position as Tidy Island’s leading agent. Tidy Island is surrounded by Sarasota Bay, and just minutes to the beaches of Anna Maria Island and Longboat Key in Bradenton just off Cortez Road. This tucked-away gated development offers privacy, a convenient central location, and 24-hour security.

Calling the community a “hidden gem,” Chancey claims there is “absolutely nothing like this anywhere on Florida’s Gulf Coast.” The Island’s harmonious blend of manicured grounds and undisturbed natural beauty is unique and one that residents hold very dear.

The 240-acre island is home to only ninety-six total residences with over 85% of the property designated as a private preserve and bird sanctuary. With miles of sparkling shoreline, walking paths, and a quiet private road with no through traffic, neighbors leisurely stroll, walk their dogs, and visit as they go about their day.

A host of resort-style shared amenities await residents including Har-Tru tennis courts, a main clubhouse complex with pool and Tiki deck, fitness, and space for get-togethers of all kinds. Also featured is a second Bayside pool perfectly situated for sunning and relaxation.

A generous selection of designs and floorplan options charm in a nod towards classic Cape Cod seaside architecture. Sizes range in square-footage from 1,700+ for the one-level condominium units to over 5,000 square feet for the magnificent Bayfront residences.

On the Bayside, residents enjoy spectacular sunsets, views of the Sarasota skyline, and backyard kayak beach entry through the mangroves. The condominium buildings quietly reign over a gorgeous natural lagoon where owners enjoy the best in birdwatching from a tree-top perspective.

Current values start in the $600,000 range and top the two million dollar mark for the larger impressive Bayfront locations. While many are discovering Tidy Island for the first time, there is evidence the island was settled by native tribes as early as 500 B.C. Today, the island retains a coastal shell midden and has a tiny museum that documents its rich history.

For more information, www.FloridaBrokerJordan. com. •

myRASM.com | 29

MARCH 2022

CALENDAR OF EVENTS FRIDAY, MARCH 4 9:00 a.m.

CREA Marketplace [ South ]

1:00 p.m.

iCE: Business Ethics [ Online ]

MONDAY, MARCH 7 9:00 a.m.

14 HR CE (Day 1 of 2) [ Hybrid ]

9:00 a.m.

Core Law [ Online ]

TUESDAY, MARCH 8 9:00 a.m.

14 HR CE (Day 2 of 2) [ Hybrid ]

FRIDAY, MARCH 11 9:00 a.m.

CREA Marketplace [ South ]

MONDAY, MARCH 14 9:00 a.m.

8:30 a.m.

New Member Orientation [ Hybrid ] CREA Member Meeting [ Hybrid ]

TUESDAY, MARCH 15 8:30 a.m.

CREA Regional Economic Updates [ South ]

THURSDAY, MARCH 24 1:30 p.m.

Property and Liability Insurance [ Hybrid ]

FRIDAY, MARCH 25 9:00 a.m.

CREA Sporting Clays Tournament [ Sarasota Gun Club ]

9:00 a.m.

CREA Marketplace [ South ]

MONDAY, MARCH 28 9:00 a.m.

Global Spotlight: Netherlands [ Hybrid ]

FRIDAY, APRIL 1 9:00 a.m.

CREA Marketplace [ South ]

10:00 a.m.

Tax Reduction Strategies for the Real Estate Professional [ Online ]

WEDNESDAY, MARCH 16 1:00 p.m.

Jumpstart Your International Business [ Hybrid ]

THURSDAY, MARCH 17 8:30 a.m.

YPN Coffee Talk: ShamROCK Your Instagram [ South ]

8:00 a.m.

GRI 201 (Day 2 of 2) [ South ]

TUESDAY, APRIL 19 8:30 a.m.

CREA Member Meeting

3:00 p.m.

Global Panel/Wine & Cheese [ South ]

[ South ]

WEDNESDAY, APRIL 20 1:30 p.m.

RAJC: Multiple Offers [ Hybrid ]

THURSDAY, APRIL 21 8:00 a.m.

GRI 201 (Day 2 of 2) [ South ]

9:00 a.m.

Code of Ethics [ South ]

MONDAY, APRIL 25 9:00 a.m.

Intro to Contracts [ Hybrid ]

WEDNESDAY, APRIL 27 8:00 a.m.

9:00 a.m.

At Home with Diversity [ Hybrid ]

THURSDAY, APRIL 7 9:30 a.m.

iCE: Roadmap to a Successful Closing [ Online ]

8:45 a.m.

YPN Trolley Tour: Wellen Park [ South ]

GRI 202 (Day 1 of 2) [ South ]

THURSDAY, APRIL 28 8:00 a.m.

GRI 202 (Day 2 of 2) [ South ]

9:30 a.m.

Master Your Market with Sun Stats [ Online ]

Advanced registration is requested. See event calendar at: myrasm.com/calendar

CREA Marketplace [ South ]

MONDAY, APRIL 11 WEDNESDAY, MARCH 23 9:00 a.m.

THURSDAY, APRIL 14

WEDNESDAY, APRIL 6

FRIDAY, MARCH 18 9:00 a.m.

GRI 201 (Day 1 of 2) [ South ]

RENE (Day 2 of 2) [ Hybrid ]

THURSDAY, MARCH 31 2:00 p.m.

8:00 a.m.

RENE (Day 1 of 2) [ Hybrid ]

TUESDAY, MARCH 29 9:00 a.m.

WEDNESDAY, APRIL 13

1:00 p.m.

New Member Orientation [ Hybrid ]

Intro to Contracts [ Hybrid ]

TUESDAY, APRIL 12

30 | ELEVATE [ MARCH 2022 ]

9:00 a.m.

Business Partner Orientation [ South ]

2:00 p.m.

PMC Panel: Ordinances for Seasonal Rentals [ South ]

CALENDAR KEY [ South ] 2320 Cattlemen Road, Sarasota, FL 34232 [ Hybrid ] Take class online or at RASM South [ Online ] Class is only offered through webinar

UPCOMING CLASSES UPCOMING CLASSES

JUMPSTART YOUR INTERNATIONAL CAREER

Learn more at myrasm.com/calendar to register.

ICE: BUSINESS ETHICS Friday, March 4

1:00 - 4:00 p.m.

[ Online ]

Realtors® identify and take steps, through enforcement of the Code of Ethics by assisting appropriate regulatory bodies, to eliminate practices which may damage the public or which might discredit or bring dishonor to the real estate profession. This class meets the NAR mandated requirement for completion of a Code of Ethics class and fulfills the FREC State requirement Members $10. 3 CE HRS.

CORE LAW Monday, March 7

9:00 a.m. - noon.

[ Online ]

This course covers updates to the law and reviews common legal issues. CORE LAW-Fulfills the 3 HR CE requirement for license renewal. Members $25. 3 CE HRS.

Wednesday, March 16

Mon., Mar 7 - Tues., Mar 8 9:00 a.m.- 5:00 p.m.

[ Hybrid ]

This two-day class satisfies your 14 hours of continuing education for license renewal. You will take away information that will help you in your real estate career AND keep you out of trouble with FREC. The 14-hours CE includes 3 hours of Core Law AND 3 hours of Ethics and Business Practices. Members $89. 14 CE HRS.

NEW MEMBER ORIENTATION Monday, March 14

9:00 a.m. - noon

[ Hybrid ]

The REALTOR® Focus program is REQUIRED training for all new REALTOR® Association Members and must be completed within 90 days of joining RASM. Topics include Membership Responsibilities; Membership Marks Usage; Fair Housing & Antitrust; MLS Rules & Regulations; Association Services; Mandatory Code of Ethics training. Buyers; and Title 101. Members Free.

Members $15. GBC Members Free. 3 CE HRS.

YPN COFFEE TALK: SHAMROCK YOUR INSTAGRAM Thursday, March 17

8:30 - 9:30 a.m.

[ South ]

Don’t leave your Instagram to luck. It’s time to build a strategy. Dan MacKinnon (@dan_the_realtor on Instagram) joins us for this month’s Coffee Talk about Instagram! Agents can develop an impactful personal brand and leverage a relationship-based Instagram strategy. This discussion is for those who have a basic understanding of the platform but are ready to take it to the next level. Free.

INTRO TO CONTRACTS 9:00 a.m. - noon

[ Hybrid ]

In this class students will be introduced to the basic elements of a real estate contract. Members Free.

PROPERTY AND LIABILITY INSURANCE IN REAL ESTATE Thursday, March 24

1:30 - 3:30 p.m.

[ Hybrid ]

Property and Liability insurance play an important role in many types of real estate transactions. Join the RAJC for a seminar discussing the implications of insurance availability in the lending process as well as how your customers can better prepare themselves for potential claim scenarios. Members Free.

RENE: REAL ESTATE NEGOTIATION EXPERT Mon., Mar. 28 - Tues., Mar. 29 9:00 a.m. - 5:00 p.m. [ Hybrid ]

The RENE Certification course is an interactive experience to help negotiators elevate their game! The course examines all types of negotiation formats and methods. A full spectrum of tips, tools, techniques, and advantages will be provided so that negotiators can provide effective results for their client. Members $60. 8 CE HRS.

Designation or Certification Courses [South Office ] 2320 Cattlemen Road, Sarasota, FL 34239

[ Hybrid ]

A fast-paced and action-oriented class aimed at real estate agents around the world who want to build an international business – quickly! Full of tips and proven strategies that can be implemented with little or no capital outlay and will help agents build their business.

Wednesday, March 23

14 HR CE

1:00 - 4:00 p.m.

[ Goodwill Manasota ] 2705 51st Ave E, Bradenton, FL 34203

[ Continued on page 32 ] myRASM.com | 31

UPCOMING CLASSES CONTINUED GLOBAL SPOTLIGHT: NETHERLANDS Thursday, March 31

2:00 - 4:00 p.m.

[ South ]

Join the Global Business Council for the next exciting program of the “Country Spotlight” series. On March 31 we are off to tour the Netherlands. Learn about the culture of this wonderful country, how they do business, state of the market and the many opportunities that the Netherlands offers Members Free.

ADDITIONAL DESIGNATION & CERTIFICATION COURSES FOR 2022: (Locations, dates, and times subject to Change)

MARCH 1 8:00 a.m. GRI 103 [ South ] (Day 2)

MARCH 28 & 29 RENE: Real Estate Negotiation Expert [ Hybrid ]

APRIL 6 AHWD: At Home With Diversity [ Hybrid ]

MLS REQUIRED CLASSES

APRIL 13 & 14

In-person MLS training classes have been canceled at this time. Live webinars are available for required and elective classes. If you prefer to complete your required education by taking a self-paced online class, please visit learn.stellarmls.com.

9:00 a.m. – noon

[ Online ]

This required class teaches every new Stellar MLS subscriber the basics of how to use the Matrix MLS System to power their real estate business. Topics include navigating the system, setting up a property search, direct and auto emails, managing contacts, and personalizing the Matrix system.

MAY 23 & 24

1:00 – 2:15 p.m.

[ Online ]

ABR: Accredited Buyers Representative [ Hybrid ]

JUNE 21 & 22 8:00 a.m. GRI 301 [ South ]

JUNE 27 & 28 8:00 a.m. GRI 302 [ South ]

JULY 13 CIPS: Transaction Tools [ Hybrid ]

JULY 18 CIPS: Asia / Pacific [ Hybrid ]

JULY 20 CIPS: Europe [ Hybrid ]

JULY 21 CIPS: Americas [ Hybrid ]

AUGUST 1 & 2

MLS ADDING & EDITING LISTINGS 2:45 – 3:45 p.m.

JUNE 1 & 2

CIPS: Local Markets [ Hybrid ]

A key purpose of the MLS is to provide real estate brokerages a mechanism to compensate each other for bringing buyers to each other’s listings. In order for this to work, it is critical that we share accurate data, and additionally, enter listings in a way to maintain the cooperative nature of the MLS. This required class for new subscribers reviews the MLS comprehensive rules and regulations to ensure that all users have access to the best data possible.

Multiple Dates

8:00 a.m. GRI 202 [ South ]

JULY 12

MLS COMPLIANCE 101 Multiple Dates

APRIL 27 & 28

Green Designation [ Hybrid ]

MLS BASIC Multiple Dates

8:00 a.m. GRI 201 [ South ]

[ Online ]

This class is mandatory for agents who will be adding and modifying listings in the MLS. We will walk through the process of gathering listing data, entering listings into the MLS systems, adding photos and attachments, and modifying listings. We will also share valuable tips and techniques in the listing entry process. •

8:00 a.m. GRI 101 [ South ]

AUGUST 15 & 16 8:00 a.m. GRI 102 [ South ]

AUGUST 29 & 30 8:00 a.m. GRI 103 [ South ]

OCTOBER 3 & 4 E-Pro [ Hybrid ]

DECEMBER 6 SFR: Short Sales and Foreclosure Resource [ Hybrid ]

32 | ELEVATE [ MARCH 2022 ]

PROFESSIONAL DEVELOPMENT

Something For Everyone By: Denise Ricciotti, RASM Professional Development Manager

T

his is a busy month in professional development as RASM offers a wide range of courses, with something for everyone.

LICENSE RENEWAL: 14-Hours CE: Many of our members will be renewing their licenses this month, and RASM has you covered if you need to complete your 14 hours of education. Richard Fryer will instruct the 14 Hr CE class on March 7 and 8. This 2-day course cover all components of law, ethics and specialty hours.

Core Law: This course covers updates to the law and reviews common legal issues. CORE LAW on March 7 fulfills the 3 HR CE requirement for license renewal.

Code of Ethics: The Code of Ethics is an important part of what separates Realtors® from other real estate professionals. And all members must pass Code of Ethics training every two years. This class meets the NAR mandated requirement for completion of a Code of Ethics class and fulfills the FREC state requirement on March 4.

GLOBAL INTERESTS: Want to build an international business – quickly?

Take the Jumpstart Your International Business class on March 16. Full of tips and proven strategies that can be implemented with little or no capital outlay and will help both agents and brokers build their business through developing a global presence. This class is perfect to generate interest in global business, as a precursor to CIPS classes. Just completed a CIPS Institute? Students can be overwhelmed by the amount they learn during class. So much so, they often don’t know where or how to start implementation. This class guides them to focus on the important aspects of their global business and get some quick results from their CIPS investment.

Join the Global Business Council for the next exciting program of the “Country Spotlight” series.

On March 31 we are off to tour the Netherlands. Learn about the culture of this wonderful country, how they do business, state of the market and the many opportunities that the Netherlands offers.

LEGAL TOPICS: Students will be introduced to the basic elements of a real estate contract in the Intro to Contracts class on March 23.

On March 24, join the Realtor® Attorney Joint Committee for a seminar discussing the implications of insurance availability in the lending process as well as how your clients can better prepare themselves for potential claim scenarios. This seminar explains the important roles property and liability insurance play in many types of real estate transactions.

CERTIFICATION: Real Estate Negotiation Expert (RENE): The RENE 2-day Certification Course is an interactive experience to help negotiators elevate their game! The course examines all types of negotiation formats and methods so that today’s negotiators can play the game to win. Participants will leaner a full spectrum of tips, tools, techniques, and advantages - March 28 and 29.

SOCIAL MEDIA: ShamROCK Your Instagram: Don’t leave your Instagram to luck. It’s time to build a strategy. Dan MacKinnon (@dan_the_realtor on Instagram) joins us for this month’s Coffee Talk about Instagram!

Agents can develop an impactful personal brand and leverage a relationship-based Instagram strategy. This discussion is for those who have a basic understanding of the platform but are ready to take it to the next level - March 17.

REALTORS® NEWLY DESIGNATED & CERTIFIED Accredited Buyer’s Representative (ABR®) Katanya Taite, Coldwell Banker Realty At Home with Diversity® (AHWD) Joselyne A, Suazo, Preferred Shore C2EX Chris Carpenter, Coldwell Banker Realty Cassandra Grace Gallego, Coldwell Banker Realty Amiee Louise Rothrock, NextHome Excellence Graduate REALTOR® Institute (GRI) Priscilla Adams, Michael Saunders & Company Brian K. Chapman, Quicksilver Real Estate Group Frank Frederick, Coldwell Banker Realty Cheri Ann Mazan Castro, Turner Real Estate Network Resort and Second-Home Property Specialist Tayna Vy Lilly, Specialized Real Estate LLC Short Sales and Foreclosure Resource® (SFR®) Duiliam Patricia Rodriguez, Michael Saunders & Company Natasha Vassilev, Preferred Shore • myRASM.com | 33

MEMBERSHIP NEWS

RASM Welcomes New Members By: Jessica Montague, Member Services Manager

NEW DESIGNATED REALTORS® Rashad G. Blanchard, Meetthebroker.com Roxanne Coleman, VRI Homes Anthony DiBello, Avstar Premier Realty Inc. Sonia Galarza, Topaz Realty LLC Brooke Andrea Hann, Twigden Realty LLC Robert L. Meiborg, ALM Investment LLC Mark Edward Reemelin, Elite Home Group Austin Smith, Oakstrand Realty Robin Vaccai, Beach Bay Real Estate Yuhong Wan, U-Home Realty LLC

NEW REALTORS®

Andrea Cusick, Adams Homes Realty, Inc. Kathryn Adelman, Keller Williams On The Water Allison Teather, EXP Realty LLC Edward Jordan Anderson, Keller Williams On The Water Jennifer Ayotte, Coldwell Banker Realty Xtavia Kenya Bailey, Michael Saunders & Company Dale Thomas Baker, Keller Williams On The Water Roxanne Barron, NextHome Excellence Paige Nicole Bartz, Fine Properties Janice M. Beaty, Keller Williams Realty Select Marko Bokun, Preferred Shore Elizabeth M. Booth, Turner Real Estate Network Lindsey Suzanne Brudi, Coldwell Banker Realty Arelis Camarena, Bright Realty Benjamin Alexander Carr, Coldwell Banker Realty Michael Christo, Robert Slack LLC Antonio M. Cianciolo, EXP Realty LLC Eric Coldren, Amerivest Realty Kevin Royce Coomer, EXP Realty LLC Linda Ruth Craig, Florida SunCoast Real Estate Lair De Assis Lemes, EXP Realty LLC Lisa de los Angeles, Keller Williams Classic Group Jamie Pearl Deleon, KW Suncoast Eric C. Dominguez, The Orange Real Estate Group Latarrika Darcel Dowling, EXP Realty LLC Patricia Amon Dunn, Home Wise Realty Group Inc Ammey Erickson, Keller Williams On The Water Jennifer Suzan Fraley, Sarabay Real Estate Inc Philip Frankel, Weichert Realtors® Hallmark Pro Anaika Frazil, Keller Williams On The Water Brian Gaynor, Robert Slack LLC Desiree Gleason, Coldwell Banker Realty Duneska Grant, LoKation Inna Grigorov, Keller Williams Realty Gold Arletty Guerra Hernandez, Paradisus Realty Group CO Catherine Fawn Hale, Medway Realty Stephen Tobias Halk, NextHome Excellence Gina Harris, EXP Realty LLC David Robert Herring, Starlink Realty Inc Dallas Hidalgo, Exit King Realty Angie Hill, Fidacity Realty Florida Thomas Harry Hilt, Veterans Realty Inc. Hannah Holmes, Keller Williams On The Water Stacey Ann Holmes, Elite Realty Brokerage Lauren Jean Hunihan, Keller Williams Realty Select Leonid Idesis, Bright Realty Anita Jones, Locals Realty LLC Brian Julian, Keller Williams On The Water Bradley Keller, EXP Realty LLC Heather Kelly, Keller Williams On The Water Summer Kocchi, True Real Estate Inc

34 | ELEVATE [ MARCH 2022 ]

Stephanie Marie Kosobucki, Wagner Realty Peter Krauss, SVN Commercial Advisory Group Carolina Lam Chuquizuta, Florida Resorts Realty Patty Lance, Premier Agent Network Cedrick Dewayne Lane, Keller Williams On The Water Mary Joy Cedrick Dewayne Leitner, Amon Real Estate Appraisers Inc. Jessica Nicole Lipp, EXP Realty LLC Antonio Lopez, RE/MAX Platinum Realty Alan Mackenthun, Jones & Co Realty Jeanne M. Marcis, Fine Properties Austin McLaughlin, Coldwell Banker Realty Michelle Medina Mojica, Sarasota Global Realty Marla Ann Michael, Fathom Realty FL LLC Pho Thi Miller, Dalton Wade Inc Joseph Millslagle, Preferred Shore Joseph Mociran, Keller Williams Realty Select Angela Louise Moody, Keller Williams Classic Group Benjamin Musick, KW Suncoast Chanitya Nelson, Preferred Shore Richard C. Nelson, EXP Realty LLC Tram Nguyen, Century 21 Integra Realty Harry Gerard Ogden, Coldwell Banker Realty Mary K. OMalley, SVN Commercial Advisory Group David Parker, Keller Williams On The Water Krista Lynn Parker, Keller Williams On The Water Krista Lynn Pearon, EXP Realty LLC Karlenn Peluso, EXP Realty LLC Patikarn Pengthong, EXP Realty LLC Jennifer Wilhelmina Penn, EXP Realty LLC Luis D. Perez Castaneda, Town & Country Properties of FL Daniel Petrilla, Keller Williams On The Water Mary E. Pisano, Keller Williams On The Water Toni Michelle Price, Keller Williams On The Water Rebecca Purinton, Keller Williams On The Water Christine Elizabeth Rackley, Future Home Realty Inc Emerson Robbins, Harry Robbins Assoc Inc Rebecca Roberts, Brista Realty LLC Justin M. Rodriguez-Nunez, Keller Williams Classic Group Taylor Ross, Living Vogue LLC Leanne Jean Sable, Keller Williams On The Water Wally Sabrii, Sabrii International Realty George Dino Scarpias, Preferred Shore Dennis R. Schulte, Michael Saunders & Co. Pavel Shal, Keller Williams Island Life Re Christopher Sheedy, Coldwell Banker Realty Victoria N. Shilenko, Coldwell Banker Realty John E. Shkor, Sundae Homes Erica Leah Smentowski, Keller Williams On The Water Juan Carlos Torrejon, Keller Williams Classic Group Rosanna Torres, Mangrove Bay Realty LLC Jean Marc Ulysse, Weichert Realtors® Hallmark Pro Mindy J. Valdivia, Veterans Realty Inc. John VandenHoek, Berg Realty LLC Grace Elizabeth Vanderzon, Michael Saunders & Co. Shauna L. Vitale, Keller Williams Classic Group Benjamin Wagner, EXP Realty LLC Cruz Whiting, ROVI Andrea P. Williams, Fine Properties Thomas Donald Woodward, Coldwell Banker Realty Lynn Wright, EXP Realty LLC Brandon Michael Yarusi, Premiere Plus Realty Co Taylor G. Yunis, Preferred Shore Nikola Zafirovski, Century 21 Beggins Enterprises Carlie Zotto, Keller Williams Realty Select •

MEMBERSHIP NEWS NEW BUSINESS PARTNERS BANK OZK 2102 59th St W / Bradenton, Florida 34209 Representative: Scooter Maloney Email: scooter.maloney@ozk.com Bank OZK, formerly Bank of the Ozarks, has a 115-year tradition of community-based service and commitment to our customers.

CORE FINANCIAL HOME LOANS 1221 30th Street W / Bradenton, Florida 34205 Representative: Melissa Lilly Email: melissa@corefinancialinc.com Core Financial has every single type of loan program available to our clients, at lower rates, lower costs, and higher quality service than you will find anywhere else.

DUNRITE PEST AND TERMITE 6497 Parkland Drive, Suite J / Sarasota, Florida 34243 Representative: Paul Bergeron Email: info@pestcontroldunrite.com A customized treatment plan to eradicate a variety of common household pests including ants, roaches, and silverfish.

FIDELITY NATIONAL TITLE 3401 4th Street N. / St Petersburg, Florida 33704 Representative: Patti Counce Email: patti.counce@fnf.com Funds disbursements, coordination of parties and timelines, and property ownership transfer are the keys to our successful residential closings, nationwide.

FOLD & FORM ARCHITECTURE 1266 First St, Ste 6 / Sarasota, Florida 34236 Representative: Chad Puckett Email: chp@foldformdesign.com At Fold and Form, we have a passion for Architecture that thoughtfully embraces the environment and embodies the essence of its place and time.

FUNKY PALM PRODUCTIONS 2801 Palm Dr. / Punta Gorda, Florida 33950 Representative: Jenny Underhill Email: Jenny@FunkyPalmProductions.com Funky Palm Productions knows that the key to getting your listings and your brand out there is to use professional high quality real estate photographs and videos.

GULFSIDE BANK 333 N. Orange Ave / Sarasota, Florida 34236 Representative: David Newton Email: dnewton@gulfsidebank.com Gulfside Bank is a full-service community bank offering a variety of retail, commercial and private banking services.

HEALTH PLANS PLUS 12929 True Blue Circle / Bradenton, Florida 34211 Representative: Pete DeRosa Email: pete@myhealthplansplus.com Let Health Plans Plus help you secure the right health care coverage for you, your family, and your employees.

INNOVATIVE HOMES & REMODELING, INC 709 Crystal Lake Road / Lutz, Florida 33548 Representative: Lynn Hunter Email: lynn@hunterdesigngroupllc.com Whether you are preserving a property, remodeling or building new, at Innovative Homes and Remodeling we focus on quality.

KIMLEY- HORN AND ASSOCIATES, INC. 1777 Main Street / Sarasota, Florida 34236 Representative: Ryan Hoppe Email: ryan.hoppe@kimley-horn.com At Kimley-Horn, we do things differently. People—clients and employees—are at the forefront of our business.

MIRASOL SOLAR 5638 Jason Lee Place / Sarasota, Florida 34233 Representative: Mitch Mallett Email: Mitch@MirasolSolar.com Mirasol Solar now offers additional products to make life easier, such as, pool / spa automation, natural purifiers for pools, solar water heaters, pool cleaners, and more.

RIDDELL LAW GROUP 3400 So Tamiami Trail No. 202 / Sarasota, Florida 34239 Representative: Cynthia Riddell Email: criddell@rlglawfirm.com We offer full-service, exceptionally efficient contract-toclosing representation that makes us the go-to firm for title and closing services, negotiations and any necessary litigation.

THE LAW OFFICES OF ERIC C. FLEMING, P.A. 5011 Ocean Blvd #305 / Sarasota, Florida 34242 Representative: Ashley Jones Email: ashley@srqesq.com We are committed to providing our clients with comprehensive representation and superior customer service.

US 1031 EXCHANGE SERVICES 3400 S Tamiami Trail / Sarasota, Florida 34239 Representative: Ryan Stulman Email: rstulman@us1031.com Any appreciated property or property which has a low basis because of depreciation write-offs which is held for investment or which is used in a trade or business is a candidate for 1031.

VANDYK MORTGAGE 13577 Feather Sound Dr 6th Flr / Clearwater, Florida 33762 Representative: Myra Witko Email: mwitko@vandykmortgage.com Beginning the loan application process? You’re in the right place! Contact our office to get started.

WFG NATIONAL TITLE INSURANCE 400 International Pkwy / Lake Mary, Florida 32746 Representative: Deneé Doud Email: ddoud@wfgtitle.com We don’t have a purpose without our clients. That means working to take time and cost out of the real estate transaction.

It means obsessing about service. • myRASM.com | 35

2022 ANNUAL SPONSORS PLATINUM

GOLD

SILVER

BRONZE Battaglia Law, PLLC Bert Rodgers Schools of Real Estate

Florida Gulf Coast Inspection Services, LLC Peace of Mind Home Inspections

MEMBERSHIP NEWS

RASM Members Now With Hannah Abunab, Keller Williams On The Water James T. Adamson, Alliance Group Limited Sandra Albrecht, RoseBay International, Inc Jessica Megan Alopaeus, EXP Realty LLC Chase Amash, Preferred Shore Michael Amerine, Bang Realty Tracy Anderson, Keller Williams On The Water David Andino, EXP Realty LLC Tenaha D. Bayne, EXP Realty LLC Darren L. Beddoe, EXP Realty LLC Sandra Leah Beninati, Exit King Realty Christina Bernhart, Living Vogue LLC Schuyler Cameron Burke, Keller Williams On The Water Alessandro Antonio Capasso, Living Vogue LLC Summer Leann Carlton, Keller Williams Island Life Re Cindy Melany Chavez Thornton, Preferred Shore Carolyn B. Clark, LoKation Christina Michael Clark, Coldwell Banker Realty Timothy Patrick Corcoran, Coldwell Banker Realty Terry Mae Davenport, Coldwell Banker Realty Nathan M. Debitetto, Real Broker, LLC Maria Demarco, Preferred Shore Michael DeMarco, Preferred Shore Joshua Paul Drew, EXP Realty LLC Mechele Duhamel, NextHome Excellence Michelle M. Dunham-Tozer, Bright Realty Terry A. Eastman, Michael Saunders & Company Joseph Edward Ebert, RE/MAX Alliance Group Ronald Nathan Eiseman, Elite Home Group Jerome B. Ennis, Alliance Group Limited Kari A. Epp, Premier Sotheby’s International Realty Orlando Gerardo Fernandez, Keller Williams Island Life Re Gabrielle C. Fuentes, Keller Williams Island Life Re Elizabeth Ann Gardini, PMI Property Solutions Jacqueline Jean Geisler, RE/MAX Alliance Group Heidi Anne Grunwald, Keller Williams On The Water Robert D. Hall, Alliance Group Limited David Halsband, Brista Realty LLC Nathan D. Hays, RE/MAX Alliance Group Zhoujian Hu, U-Home Realty LLC David Alan Jarrard, Keller Williams On The Water Surenu Jayaram, Exit King Realty Darques Johnson, Preferred Shore Debra Lee Kelly, Keller Williams Island Life Re David Kinnard, Keller Williams Classic Group Rebecca Knutson, Coldwell Banker Sunstar Realty Kari Kushto, Living Vogue LLC Leslie Lake, Wagner Realty Debbie Lane, RE/MAX Alliance Group

Ignazio Laudando, Florida Property Brokers Realty Group LLC Kirill Lavrentyev, Charles Rutenberg Realty Inc Matthew Leicht, Real Broker, LLC Page LeRoy, EXP Realty LLC John Cletus Lewis, Future Home Realty Inc Christopher Lowe, RE/MAX Alliance Group Devin Lubin, Barrett Realty, Inc Elizabeth Frazier Manes, Realty Hub Katherine Marshall, Preferred Shore Lisa A. Matthews, Action Realty of Sarasota LLC Christopher Meekins, Medway Realty Amber Victoria Mixon, RE/MAX Alliance Group Alexander M. Morel PA, Realty Hub Kimberly Ann Muldoon, Zachos Realty Carolyn Nassif, Keller Williams On The Water Kadie Nolan, Icon Premium Realty LLC Nickolas Nordgren, Fine Properties Mary S. Peterson, EXP Realty LLC Debra Petritsch, Keller Williams On The Water Margaret Ann B. Quinlan, Fine Properties Mark Edward Reemelin, Elite Home Group Todd Christopher Rentschler, RE/MAX Alliance Group Lissette Riquelme, MVP Realty Associates LLC Carlos C. Rivera, Medway Realty Rebecca Roberts, Brista Realty LLC Nohelia Rodriguez, Preferred Shore Glendys Romero, Living Vogue LLC Shana Lynn Rosine, Living Vogue LLC Taylor Ross, Living Vogue LLC Joseph Anthony Russo, RoseBay International, Inc Nicholas Thomas Russo, Prime Time Real Estate Inc. Charles Alexander Rutland, EXP Realty LLC Fred W. Sieger Jr, Action Realty of Sarasota LLC Nicole N. Skaggs, EXP Realty LLC Kristina Marie Skepton, Keller Williams Realty Select Barbara A. Smith, Coldwell Banker Realty Sharon L. Stark, Preferred Shore Nabila Tejpar, Keller Williams Realty Select Mimi Tolbert, Madison Allied LLC Kelly Ann Troxell, Ranch Realty Marie Tutera, Marcus & Company Realty Lawrence Ulfig, JP & Associates Realtors South Javier Vargas, Fine Properties Linda Viktoria Von Wowern, EXP Realty LLC Yuhong Wan, U-Home Realty LLC Teresa Sue West, Keller Williams On The Water Janice L. Yocum, Living Vogue LLC • myRASM.com | 37

PRSRT STD U.S. POSTAGE PAID MANASOTA, FL PERMIT NO. 451

MISSION Empower and engage our REALTOR® community by delivering essential services, resources, education, and experiences that elevate member success and professionalism, while advocating for REALTOR® initiatives and private property rights.

VISION We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

2 14 19 19 350+ 8,300+

counties employees committees directors

affiliates

realtor® members

FLORIDA REALTORS® PAC (2021)

2,754 27 $265,762

members invested in florida realtors pac

major investors

44

#

invested into rpac by rasm members in 2021

largest local association in united states

THANK YOU TO OUR 2022 LEADERSHIP TEAM

7

#

president

Brian Tresidder

Tony Barrett

president-elect

Vice President

Debi Reynolds Treasurer

in florida

Alex Krumm

past president

50,825

$

raised for the foundation in 2021* *As of December 31, 2021

20,000 $36,580 $

RASM SOUTH

TEMPORARY MEMBER CENTER

2320 Cattlemen Road Sarasota, FL 34232

417 12th St. W, Suite 106 Bradenton, FL 34205

in scholarships awarded in 2021 donated to local charities in 2021*

RASM NORTH

UNDER RENOVATION! Bradenton, FL

www.myrasm.com • (941) 952-3400

REALTOR® Association of Sarasota and Manatee, Inc. 2320 Cattlemen Road Sarasota, FL 34232

Tony Veldkamp

largest local association

PHONE: (941) 952-3400 FAX: (941) 952-3401

www.MyRASM.com

EXPANDED REPORTS Sarasota and Manatee Counties

JANUARY 2022 Reach Further With The Market.

For more detailed reports, visit myrasm.com/statistics myRASM.com | 39

Monthly Distressed Market - January 2022 Single-Family Homes Sarasota County

Closed Sales

January 2022

January 2021

Percent Change Year-over-Year

648

662

-2.1%

$464,750

$342,020

35.9%

3

3

0.0%

$475,000

$195,000

143.6%

2

1

100.0%

$310,500

$203,400

52.7%

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2018

2019

Traditional

2020

Foreclosure/REO

2021

Short Sale

100%

90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

$700K

Median Sale Price

$600K $500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2018

2019

2020

2021

40 | ELEVATE [ MARCH 2022 ] ̺ ̵ Ǥ ͳͷ Ǥ ǡ ʹͳǡ ʹͲʹʹǤ ǡ ͳͺǡ ʹͲʹʹǤ

Monthly Distressed Market - January 2022 Single-Family Homes Manatee County

Closed Sales

January 2022

January 2021

Percent Change Year-over-Year

537

509

5.5%

$480,000

$372,000

29.0%

2

3

-33.3%

$331,000

$318,000

4.1%

0

3

-100.0%

(No Sales)

$337,000

N/A

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2018

2019

Traditional

2020

Foreclosure/REO

2021

Short Sale

100%

90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

$700K

Median Sale Price

$600K $500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2018

2019

2020

2021

myRASM.com | 41 ̺ ̵ Ǥ ͳͷ Ǥ ǡ ʹͳǡ ʹͲʹʹǤ ǡ ͳͺǡ ʹͲʹʹǤ

Monthly Distressed Market - January 2022 Townhouses and Condos Sarasota County

Closed Sales

January 2022

January 2021

Percent Change Year-over-Year

348

453

-23.2%

$350,000

$303,500

15.3%

1

1

0.0%

$455,000

$175,000

160.0%

0

2

-100.0%

(No Sales)

$305,896

N/A

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2018

2019

Traditional

2020

Foreclosure/REO

2021

Short Sale

100%

90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

$1200K

Median Sale Price

$1000K

$800K

$600K

$400K

$200K

$0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2018

42 | ELEVATE [ MARCH 2022 ]

2019

2020

2021

̺ ̵ Ǥ ͳͷ Ǥ ǡ ʹͳǡ ʹͲʹʹǤ ǡ ͳͺǡ ʹͲʹʹǤ

Monthly Distressed Market - January 2022 Townhouses and Condos Manatee County

Closed Sales

January 2022

January 2021

Percent Change Year-over-Year

224

263

-14.8%

$300,500

$232,500

29.2%

1

1

0.0%

$700,000

$204,000

243.1%

0

1

-100.0%

(No Sales)

$202,000

N/A

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2018

2019

Traditional

2020

Foreclosure/REO

2021

Short Sale

100%

90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

$1000K $900K

Median Sale Price

$800K $700K $600K $500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2018

2019

2020

2021

myRASM.com | 43

̺ ̵ Ǥ ͳͷ Ǥ ǡ ʹͳǡ ʹͲʹʹǤ ǡ ͳͺǡ ʹͲʹʹǤ