ELEVATE Magazine - RASM - March 2021 Issue

March 2021

New Design Trends in 2021 6

Facebook Marketing for Property Managers 12

Do You Have a College Student or High School Senior?

22

International Real Estate Conferences, Expos and Events in 2021 25

In with the new

SALES GALLERY OPEN

Longboat Key The Residences at the St. Regis | 941.213.3300 From the $2,000,000’s Call for appointment. SRResidencesLongboatKey.com

MOVE-IN READY

Downtown Sarasota Risdon on 5th | 941.365.1414 From the high $300,000s RisdonOn5th.com

Virtual home tours OnDemand local experts Interactive site and floorplans Sales galleries open and available to you and your customers for virtual or in person presentations.

WATERFRONT HOMES & HOMESITES

Bradenton Riverfront Riverside Point | 941.201.8505 Home sites from $229,900 | Homes from the low $600,000s RiversidePointFlorida.com

NOW SELLING NEW PHASE

Northwest Bradenton Palma Sola Bay Club | 941.216.7436 From the high $300,000s PalmaSolaBayClub.com

844.591.4333 | InWithTheNew@michaelsaunders.com MichaelSaunders.com/New-Homes 100 South Washington Boulevard | Sarasota, Florida March 2021 | ©Michael Saunders & Company, Licensed Real Estate Broker

Reach Further

TM

and Soar to New Heights.

RASM’s programs, services and resources will take you there.

Education + Networking + Advocacy Professionalism + Resources

Contents MARCH 2021

6

COVER STORY

12

Property Management Council

14

Realtor® Attorney Joint Committee

16 17 23

Government Affairs

12

Facebook Marketing

Social media platforms offer an amazing opportunity to get your business in front of thousands of people every day for free.

22

RASM Scholarships

Every year, RASM awards scholarships ($2,000 each) to deserving students in the Sarasota and Manatee area, as selected by the RASM Scholarship Committee.

Commercial Real Estate Alliance

25

Global Business Council

26

Young Professionals Network

29

Neighborhood Spotlight

30 33

Calendar of Events

NEW DESIGN TRENDS IN 2021

It has been a full year now of dealing with the effects of COVID-19. Since then, we have come to expect a lot more out of our home space. Many of us have transformed areas of our homes into a home office, gym, classroom, and the backdrop of innumerable Zoom meetings. Our homes must serve multiple purposes now and in the foreseeable future. So, it is not too surprising to see that many homeowners are rethinking what they truly want out of their home layout. Many are seeking to incorporate more functional, at-home living spaces.

Market Analysis

34

Professional Development Membership News

25

International RE Conferences Interested in global real estate?

Interested in networking with international real estate professionals?

Photo credit of cover story inset: Designer Kerrie Ann Lehnert, Kitchens by Kerrie, Kerriedawaydesign.com.

4 | ELEVATE [ MARCH 2021 ]

CEO UPDATE

RASM South - 2320 Cattlemen Road Sarasota, Florida 34232 RASM North - (Temporary Location) 417 12th Street West, Suite 106 Bradenton, FL 34205 Phone: 941-952-3400 FAX: 941-952-3401 www.MyRASM.com

STAFF CONTRIBUTORS: Member Services Manager: Jessica Montague Director of Information Technology: Jesse Sunday Professional Development Manager: Denise Ricciotti Government Affairs Director: Maxwell Brandow Communications & Marketing Director: Gina White Magazine Editor: Beth Sunday Production: Coastal Printing, Inc.

2021 ASSOCIATION OFFICERS: President: Alex Krumm, NextHome Excellence President-Elect: Tony Veldkamp, SVN ® Commercial Advisory Group Vice President: Brian Tresidder, Key Solutions Real Estate Group Treasurer: Michael Bruno, Michael Saunders & Company Immediate Past President: David Clapp, RE/MAX Alliance Group Chief Executive Officer: Jeff Arakelian

Association Considers Return to Normal Operations By: Jeff Arakelian, RASM CEO

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t has been about a year since we learned of the COVID-19 pandemic, and thankfully we are still here. So much has changed in our lives and our business. These days there isn’t a member that doesn’t say to me that they can’t wait to get back to in-person meetings and networking events.

To that end, the Association leadership has constantly monitored the pandemic in the hopes of fully re-opening the Association to the members and for our activities. Our number one priority has always been the health and safety of our members and staff. To this date, our circumstances have not indicated that a full re-opening of the Association would be appropriate.

“Our number one priority has always been the health and safety of our members and staff.”

MISSION STATEMENT: We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

SUBSCRIPTIONS: The annual dues of every member of the REALTOR® Association of Sarasota and Manatee, Inc., includes a one-year subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcome.

Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc. All submitted copy is subject to editing. 2021 Copyright© by the REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

For information on advertising rates, artwork, and deadlines, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com.

However, we now have renewed hope due to vaccinations growing, additional vaccines in the pipeline, and the FL Department of Health reporting COVID case statistics trending in the right direction.

A re-opening of the Association, with appropriate safety measures in place, may become a reality sometime in the near future. That possibility depends largely on the Department of Health. COVID case trends and, to some degree, the recommendations from the CDC. Please be assured that the health and safety of our members and staff are uppermost in the thought process of the leadership when considering re-opening. That re-opening day will be coming when all the signals tell us it is the right time. Meanwhile, our two locations are staffed and available during regular business hours, (except 12:001:00 p.m.), to assist you with your needs. We are looking forward to the day that we will be able to return to normal operations. Thank you for your patience. • RETRACTION: In the February 2021 issue of ELEVATE Magazine, Darla Furst was mistakenly credited as the author of the article entitled: Give Your Customers the Information They Need for Property Tax Savings, on page 14. The correct author should have been Bill Furst, Sarasota Property Appraiser. We sincerely apologize for this error. The corrected article can be viewed on our website at www.RASM/Magazine. myRASM.com | 5

COVER STORY

New Design Trends in 2021

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t has been a full year now of dealing with the effects of COVID-19. Since then, we have come to expect a lot more out of our home space. Many of us have transformed areas of our homes into a home office, gym, classroom, and the backdrop of innumerable Zoom meetings. Our homes must serve multiple purposes now and in the foreseeable future. So, it is not too surprising to see that many homeowners are rethinking what they truly want out of their home layout. Many are seeking to incorporate more functional, at-home living spaces.

OUT WITH THE OLD, IN WITH THE NEW The open floorplan concept has been a long-lived design trend that has appealed to many homeowners.

This concept typically combines the main living room area, kitchen, and dining areas into one open, undivided space. The idea behind it is to create a spacious home layout that is visually pleasing, while better utilizing square footage. By eliminating hallways and doorways, homeowners create a centralizing, unified area better suited for entertaining and family time. Prior to the pandemic, this design trend worked beautifully, and was highly sought after. However, 2020 marked the beginning of a new era.

REDEFINING LIVING SPACES As people started to spend more time at home, the need for privacy and quiet spaces has emerged. It has become more difficult to for a home to service so many different roles with no separation of the space.

Most people who work from home can testify that distractions are everywhere, and when you combine your workspace, with your kitchen space, with your rest space, distractions only multiply. Designers are now using more room dividers, area rugs, and curtains to add more division in open layouts.1 Designers expect these changes to impact the way we live and work for years to come. Some home builders are predicting that the open-concept floor plans will phase out of popularity.2 Buyers are searching for multiple, smaller spaces with more separation and privacy. We are now seeing more design features such as alcoves, pocket doors, and sliding partitions. These designs enable homeowners to have more functional space and to section off rooms as needed. In addition, home offices used to be an optional home design trend, but they are now more of a necessity than ever before. However, the design has become more flexible due to necessity.

Not everyone has a dedicated room to use as a home

Photo credit: Designer Kerrie Ann Lehnert, Kitchens by Kerrie, Kerriedawaydesign.com.

6 | ELEVATE [ MARCH 2021 ]

office, so alternative workspaces have also become more popular. Home staging trends show more room divisions to accommodate an office space, and sales of privacy screens, bookshelves, home office supplies, and room dividers are on the rise. 3

GOODBYE OPEN SHELVING The idea of open shelving has been very popular as an easy solution to organize your things and to readily see what you have. However, this trend is now starting to shift as homeowners want to have less things on display. Less clutter, removal of extra-large furniture, and fewer decorations and knickknacks creates a cleaner look. Streamlined spaces and clean, organized rooms have been proven to reduce anxiety and stress levels – something we could all benefit from.

The desire to have fewer things on display has many seeking furniture that includes built in storage as well, such as a coffee table with doors to reduce clutter.

OVERLY MODERN SPACES The modern look of all white kitchens with stainless steel appliances has been a wildly popular trend. Although this style remains popular, designers are seeing a trend that adds more of a cozy feel, mixing both warm and cool shades with a vibrant pop of color that represents the owners’ style. Since people are spending more time at home, design trends are turning more eclectic, representing one’s own personal style, featuring regional trends, special oneof-a-kind treasures, and unique fixtures.

Designers anticipate that this trend will continue, with homeowners gravitating toward mixing and matching colors and finishes for a more unique and memorable design. Considering this, when selling a home, it is advised to keep personal touches neutral, and keep the home looking clean, warm, and simple.

“Even if you don’t have immediate plans to buy or sell your home, we advise our clients to be mindful of modern design preferences when planning a remodel or even redecorating,” said Brian Best, Realtor® with Sun and Sand Living, Exit King Realty. “Overpersonalized or unpopular renovations could lower your property’s value. And selecting out-of-style fixtures and finishes could cause your home to feel dated quickly.”

COZY UP If you could pick one word to represent new design trends in 2021, it would most like be COZY. The need for cozy settings seems to be at the top of the list, with homeowners wanting comfortable spaces in their home to work, play, and unwind. Comfortable settings translate to a comfortable state of mind, and the need to relax is high on the list. “Universal” styles are giving way to more personalized color choices as well. We are now seeing the popular ‘50 shades of only gray’ phasing out. Warmer, cleaner, brighter palates, combined with softer and more plush

Photo Credit: Robb & Stucky, robbstucky.com, PGI Homes.

materials, are now in vogue. Popular color choices follow regional trends, but a universal design theme showcases a variety of soft whites and beiges to create warmth, layered with natural wood finishes, and neutrals with soft green or blush undertones.

New shades gaining popularity are coastal blues and teal shades, brownish-gray neutrals, and soft, muted yellows.1

Designers are seeing a trend that adds more of a cozy feel, mixing both warm and cool shades with a vibrant pop of color that represents the owners’ style.

Other ways to make a home cozy include incorporating fluffy pillows, silky throws and small faux-fur rugs, and more natural light. Of course, the definition of a relaxing color palette will differ from one person to the next but choosing cozy and happy shades that reflect your personal tastes and convey a feeling of comfort, and wellbeing is a definite 2021 design trend.4 [ Continued on page 8 ] myRASM.com | 7

COVER STORY CONTINUED DECORATIVE LIGHTING Unique and artful lighting has become a very popular trend in living rooms, dining areas, and even in bedrooms. We will continue to see a mix of materials, finishes, and styles of lighting that reflex fun and whimsical designs. Bold, artistic looks are taking center stage. Metals of all colors are making a comeback, such as dark black, oil rubbed bronzes, brass, chrome, and gold. Extra lighting overall is another new trend – adding brightness to each room, and light fixtures themselves are being added to rooms like a fun statement piece of jewelry.5

OUTDOOR OASIS Floridians have the privilege of enjoying the outdoors pretty much all year long. So, when spending more time at home, it’s not surprising that many have chosen to make their backyard their own outdoor oasis. Whether you have a few acres or a few feet, the trend of turning our patios and decks into an outdoor getaway is strong. Sales for outdoor firepits, outdoor kitchens, lawn chairs and even outdoor heaters (for those chilly Florida nights), have all increased during the pandemic. Some outside home additions such as an outdoor kitchen or even a swimming pool add a great deal of entertainment options, but of course, they come with a big price tag.

But even adding a screened-in lanai, outdoor dining area, fire table, or extra chairs can create a peaceful outdoor setting that that enables homeowners extra space – either to entertain safely or just have some quiet time.) By making these comfortable “getaway” areas in your own home, you can create more space to relax and unwind, making staycations a more popular vacation option these days.6

Photo Credit: Robb & Stucky, robbstucky.com. PGI Homes.

Whatever your personal preferences are, the overall trend for 2021 seems to be focused on making your house your “dream home,” in whatever way, shape and form that works out for the homeowner.

Because trends have become less universal, if you’re even considering selling your home, its best to invest your decorating dollars in what you want, versus attempting to guess the market.

“Certain upgrades definitely impact the value of your home in a positive way and buyer preferences vary greatly by neighborhoods and price ranges,” added Best. “However, if you’re in the market to sell, it’s best to hold off on any major renovation and ask a Realtor® that you trust to offer advice on how to best maximize the return on your investment.” •

SOURCES 1 | https://magazine.realtor/daily-news/2020/12/21/2020-has-killed-

these-3-home-design-trends 2 | https://www.houzz.com/magazine/36-home-design-trends-ready-

for-takeoff-in-2021-stsetivw-vs~142229851 3 | https://www.prnewswire.com/news-releases/the-end-of-open-floor-

plans-how-homes-will-look-different-after-coronavirus-301080662. html 4 | https://www.floridarealtors.org/news-media/news-articles/2020/08/ staging-home-cozy-latest-pandemic-inspired-trend 5 | https://www.nar.realtor/blogs/styled-staged-sold/5-hot-homedesign-trends-for-2021 6 | https://magazine.realtor/daily-news/2020/12/17/5-timely-homedesign-trends-for-2021

Photo Credit: Robb & Stucky, robbstucky.com, John Cannon Homes.

8 | ELEVATE [ MARCH 2021 ]

BUSINESS PARTNER SPOTLIGHT

Bank of England By: Cindy Jaramillo, Mortgage Banker

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believe a mortgage should be about building relationships.

I dedicate myself to communicating with my clients and partners and doing my job with pride and integrity.

“From application to closing, I’m with you every step of the way;” that is not just a statement, but a strong commitment that I bring to every mortgage application I receive. I look forward to helping your clients achieve their dreams of home ownership!

Being part of the Bank of England Mortgage gives me an array of possibilities to best serve your needs.

I am proud to be Chair of the Business Partners Committee at RASM for 2021. I’m looking forward to finding new ways to engage our Business Partners and Realtors® in order to establish more significant relationships.

When I’m not sponsoring an event, you will find me spending time with my three beautiful children, Kathleen 16, Victoria 9, and Nicolai 8, and enjoying ballroom dancing, craft beer, and fine wine! Fun fact, I make a mean Margarita!

For more information, call 941-500-3015, or view Cindy’s Fast Application at https://florida.boefastapp. com/1123902. •

myRASM.com | 9

PROFESSIONAL STANDARDS

Obligation to Present Subsequent Offers After an Offer to Purchase Has Been Accepted by the Seller By: National Association of REALTORS® Interpretations of the Code of Ethics Case #1-13 (Adopted November, 1987 as Case #7-17. Transferred to Article 1 November, 1994.)

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Realtor® A had a 90-day exclusive listing on Seller X’s property. Seller X instructed Realtor® A to list the property at $150,000 based upon the sales price of a neighbor’s house, which had sold a month earlier.

Realtor® A aggressively marketed the property, filing the listing with the Board’s MLS, running a series of advertisements in the local newspaper, holding several “Open Houses,” and distributing flyers on the property at local supermarkets. Realtor® A, whose listing contract was nearing expiration, held another “Open House” on the property, which resulted in an offer to purchase from Buyer Y at $15,000 less than the listed price. Realtor® A, convinced that this was the best offer Seller X was likely to obtain, persuaded Seller X to accept the offer. Seller X expressed dissatisfaction with Realtor® A’s failure to obtain a full price offer, but signed the purchase agreement nonetheless.

The next day, Realtor® B, a cooperating broker, delivered to Realtor® A a full price offer on Seller X’s property from Buyer Z. Buyer Z had attended an earlier “Open House” and was very enthusiastic about the home’s location, stating that it would be perfect for his mother.

Realtor® A advised Realtor® B and Buyer Z that an offer had already been accepted by Seller X and that he, Realtor® A, would not present Buyer Z’s offer. Realtor® B and Buyer Z then promptly filed a complaint with the Board charging Realtor® A with a violation of Article 1, as interpreted by Standard of Practice 1-7.

At the hearing, Realtor® A stated that he felt he was under no obligation to present Buyer Z’s offer, since the listing agreement did not specifically provide that subsequent offers would be presented to the seller. Further, Realtor® A felt that such a practice could only lead to controversy between buyers and sellers, as well as result in breached contracts. “Why get everyone in an uproar,” said Realtor® A, “by presenting offers after one has been accepted? And what would I do if Seller X wanted to back out of the first purchase contract and accept Buyer Z’s offer?”

The Hearing Panel found Realtor® A in violation of Article 1. In their “Findings of Fact and Conclusions,” the Hearing Panel cited Realtor® A’s lack of understanding of the requirements of Article 1, as interpreted by Standard of Practice 1-7. The panel noted that state law did not prohibit the presentation of offers after an offer had been accepted by the seller; that the fact that the listing contract was silent on whether subsequent offers would be presented did not relieve Realtor® A from the obligation to present such offers; that as the agent of the seller, Realtor® A must always act in the seller’s best interest and advise the seller of all offers submitted; and that should the seller wish to consider, Realtor® A must advise the seller the advice of legal counsel. • Published with the consent of the NATIONAL ASSOCIATION OF REALTORS®.

Copyright NATIONAL ASSOCIATION OF REALTORS®-All Rights Reserved.

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RASM NEWS

RASM Recognized by Florida REALTORS® for RPAC Fundraising in 2020

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t the Florida REALTORS® PAC Awards Presentation during the virtual Mid-Winter Business Meetings, the REALTOR® Association of Sarasota and Manatee was recognized for their contributions to RPAC in 2020.

In the large board category, RASM was honored as the “First Board to Reach Fundraising Goal” and “Highest Total Cash Raised.” In 2020, RASM members rallied together to raise more than $235,267 for Florida REALTORS® PAC, supporting the American Dream of homeownership and private property rights.

In addition to exceeding total fundraising goals, RASM members stepped up in their participation and investment levels last year. In 2020, 39 percent of RASM’s total membership invested in RPAC, and 37 of which invested at the Major Investor level.

“It is our duty and responsibility as Realtors® to protect private property rights and be a voice for the consumer, and RPAC helps us to amplify that voice. We are honored to be recognized by our peers for achieving a higher standard in RAPC fundraising, and we couldn’t have done it without our local advocates,” said Mike Bruno, 2020 Chair of the RASM RPAC Committee.

“Thanks to all who made 2020 an incredible year, it was an honor to serve as your RPAC Chair.”

support their interests. The money to accomplish this comes from voluntary contributions made by members.

These are not member dues; this is money given freely in recognition of how important campaign fundraising is to the political process. RPAC enables Realtors® and Business Partners alike to support candidates that support the issues that are important to their profession and livelihood. •

Since 1969, the Realtors® Political Action Committee has promoted the election of pro-Realtor® candidates across the United States. The purpose is clear: Realtors® and Business Partners raise and spend money to elect candidates who understand and

myRASM.com | 11

RASM NEWS YOU CAN USECOUNCIL PROPERTY MANAGEMENT

Facebook Marketing for Property Managers By: Ronda Banks, Media & Communications Manager, Broker Associate, Jennette Properties

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ocial media platforms offer an amazing opportunity to get your business in front of thousands of people every day for free. Whether you love it or hate it, property managers really need to be part of social media to grow brand awareness. Let us explore some key elements in making your social media marketing successful.

SOCIAL MEDIA PLATFORMS There are several social media platforms to choose from. Facebook, Twitter, Instagram, LinkedIn, and Tic Tok are currently the most popular. I find Facebook is the most favorable for real estate. In this article, we will focus on Facebook.

BUSINESS PAGE VS. PERSONAL PAGE Some people prefer to keep their business page and personal page separate. I tried it and did not prefer it.

People tend to want to know more about who they are doing business with. They want to know the “personal” side of the individual. This can be counterproductive if

you are sharing too much. If you have strong opinions on hot topics, then having both a personal and professional page might be a better option. If you share just enough to keep people engaged, then one page should be sufficient.

FRIENDS LIST & GROUPS You need Facebook “friends.” Some people get hung up on personally knowing everyone on their “friends” list.

If you are trying to grow your business, then you need all the “friends” you can get. If you are doing a business page on Facebook, then they are called “followers”. Send a friend request/invite to whomever you meet to grow your audience.

You also need to join Facebook “groups”. There are thousands of groups on Facebook. Choose groups that are relevant to your business. An example is the group “Homes for Rent/Sale Manatee County and Surroundings.”

There are groups for annual rentals, vacation rentals, a combination of sales and rentals, and Sarasota/Bradenton/ Venice groups. You can search for groups just by entering keywords and choosing the “groups” option. When you post one of your rental properties, you will want to share it with these groups.

SHARE, SHARE, SHARE When you enter a new listing in the MLS, you should share it to your social media accounts. If your company has a website, then you will want to include the link to the listing in your post. You want to drive as much traffic back to your website as possible. Share it on your page and then share it to all the relevant “groups” as referenced above.

CONSISTENCY The key to brand awareness is consistency. You want to be in front of people all the time. People need to be constantly reminded that you are the person they need to do business with. As with anything, too much can be detrimental. Posting a listing a day is sufficient.

Social media is FREE advertising. If you are not getting involved on social media, you are missing out.

Realtors® and Property Managers are taking advantage of this marketing, why aren’t you? •

12 | ELEVATE [ MARCH 2021 ]

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Introduce your clients to Genoa at The Lake Club, the best-selling luxury village in Lakewood Ranch.

The Lake Club offers the ultimate luxury lifestyle, with a 20,000-square-foot Grande Clubhouse, spa & fitness, fabulous dining, lifestyle director and concierge, plus a state-of-the-art Tennis Center with six tennis courts, four pickleball courts, and a pro shop.

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REALTOR® ATTORNEY JOINT COMMITTEE

Social Media, Fair Housing and the Code of Ethics By: Sylvia Golden Norris, Esquire; RASM Legal Counsel, Florida Supreme Court Circuit Civil Mediator, Florida REALTORS® CE Express Code of Ethics Approved Instructor

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t’s now become the norm for Realtors® to promote their listings and real estate services on their websites and social media platforms (Facebook, Twitter and Instagram). Pictures of homes and content about real estate are proudly displayed on the Realtor®’s business and personal pages. To further connect with their audience they share snapshots of their personal life too, from where to get the best bagel (hint: it’s in Gulf Gate), to asking you to cast your vote so “Fido” wins the local “cutest dog on the planet” award.

Social media is a convenient and useful tool for so many reasons, however, the new Fair Housing Guidelines implemented by NAR® for Article 10 of the Code now erases the line between your business actions and your personal ones. The main changes are summarized below: 1 | Article 10 (and Policy Statement 29) were expanded to include non-real estate related activities.

2 | A new Standard of Practice (10-5) was created prohibiting discriminatory speech and conduct.

3 | The definition of PUBLIC TRUST was changed.

A violation of the PUBLIC TRUST occurs if you misappropriate funds or property, commit fraud, or discriminate against a protected class in violation of Article 10. The test now is whether you acted in a discriminatory manner against a protected class. It’s not only a Code compliance issue, it is a licensing issue, too, as a violation of the public trust must be reported by RASM to the FREC.

THE NEW STANDARD A new Standard of Practice (10-5) was established.

That Standard incorporates both verbal assertions and written words that are discriminatory. Discrimination is defined as hate and harassing speech, epithets, using words inspiring disgust or loathing, or slurs referencing any of the protected classes. Under the Code, this includes race, color, religion, sex, handicap, familial status, national origin, sexual orientation or gender identity. Public posting of language or actions taken that demonstrate a bias against the protected class under Article 10 can also serve as a basis for a

14 | ELEVATE [ MARCH 2021 ]

violation. You already know how easy it is to record a video or take a screen-shot of a post. At an ethics hearing, these will be highlighted by the Complainant as Exhibits 1, 2, and 3.

While you might be panicking at this point, don’t.

You are not required to go back and delete or edit prior posts. Why? Because no claim can be filed on any event that took place prior to the effective date in November 2020. This is the time to be proactive moving forward. On the off chance you think it’s not a big deal, the damages and fines for a violation vary depending if the Fair Housing claim falls under federal or state laws. Fines for a violation of Article 10 under the Code can be as high as $15,000.

FIRST AMENDMENT RIGHTS For those of you who are asking whether these new “rules” impair your right to free speech under the First Amendment, it does not, since it is not an action by Congress or any state. As a Realtor® who voluntarily joined the NAR®, a private organization, you consented and promised to abide by the Code of Ethics, as amended.

Maybe you’re worried about saying or posting anything at all on your Facebook page or Twitter, because who knows if it could now be interpreted as a Fair Housing violation?

Remember that while the Fair Housing regulations have been expanded to include non-real estaterelated activities, you still have the right to freely communicate your opinion on a wide array of subjects (to include mayonnaise vs. Miracle Whip or headier subjects such as the IRS Code). So, as long as your words/actions are not discriminatory, and directed towards a protected class, post away.

BOTTOM LINE The key to avoiding any Article 10, Public Trust or Fair Housing claim is to remember that you are wearing your Realtor® hat 24/7. So, when you post a remark or share information on social media, pause for 10 seconds and do a quick, pre-flight check to consider if it contains any prejudicial language toward a PROTECTED CLASS. • This article is meant for educational purposes only. It is not intended to serve as legal advice and should not be used as a substitute for consultation with an attorney.

WHERE SAR ASOTA’S DOWNTOWN MEETS THE BAYFRONT

Artist’s Rendering

Artist’s Rendering

S P E C I A L D E V E L O P E R I N C E N T I V E S N O W AVA I L A B L E PRICED FROM THE $800,000s, this luxurious 18-story, 149 residence condominium has become the most anticipated new downtown address.

• • • • • Artist’s Rendering

11 floorplans ranging from 1,600 to just under 2,500 sf 7 luxurious Penthouse residences, 2,500 to over 5,000 sf Expansive private terraces with glass balcony railings Panoramic vistas of Sarasota Bay and the Downtown Skyline Walkable Quay Sarasota lifestyle with endless dining, shopping & entertainment

Bring your clients by the new Sales Gallery located inside Premier Sotheby’s International Realty to learn about this exciting community.

Artist’s Rendering

941.220.0828 | Bayso.com 50 Central Ave, Suite 110, Sarasota, FL 34236 Located in the Plaza at Five Points | Complimentary Valet Parking

ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING REPRESENTATIONS OF THE SELLER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THIS BROCHURE AND TO THE DOCUMENTS REQUIRED

BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A SELLER TO A BUYER OR LESSEE. This project has been filed in the State of Florida and no other state. This is not an offer to sell or solicitation of offers to buy the condominium units in states where such offer or solicitation cannot be made. Prices and availability are subject to change at any time without notice. This is a limited time offer. Developer may withdraw offering at any time. Images and renderings are representation only. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each office is independently owned and operated. Equal Housing Opportunity.

GOVERNMENT AFFAIRS

City of Sarasota Discusses Regulating Vacation Rentals Again By: Max Brandow, RASM Government Affairs Director

O

n Tuesday, February 2, the City of Sarasota Commissioners heard a proposed plan to potentially regulate vacation rentals in the city. The plan proposed a handful of new registration requirements; duties for property owners to take on code enforcement tasks on their own, various requirements for upkeep of the property (some of which aren’t even required by hotels), as well as a cap on occupancy.

RASM voiced concerns on the impact a burdensome regulatory scheme, such as the one proposed, would have on property owners as well as the overall economy in general. The direct impact for Sarasota County due to vacation rentals is approximately $112 million annually. By a 3-2 vote, RASM and other private property rights advocates were able to get the discussion continued without a formal vote on the proposed ordinance. The next step will be a continuation of first reading around March or April. RASM and the Government Affairs Department will let you all know when the next hearing is in case you would like to voice your concerns to the City Commission.

FEDERAL EVICTION MORATORIUM As expected, this past month, the CDC extended the eviction moratorium through March 31. NAR continues to advocate for an end to the moratorium and additional rental assistance for housing providers in its latest coalition letter that was sent to congressional leaders on Wednesday.

Moving down to the state level, Florida has received $1.43 billion for the rental assistance program that was funded in the last federal relief package.

As the state works to finalize how those funds will be dispersed, we remain in daily contact with the Executive Office of the Governor to reinforce the urgent need to launch the program.

If this issue impacts you or your clients, I highly encourage you to review NAR’s comprehensive FAQ on the rental assistance program (narfocus.com/ billdatabase/clientfiles/172/26/4033.pdf). You can also join their Property Management Forum page on Facebook group for the latest information.

16 | ELEVATE [ MARCH 2021 ]

DOES AFFORDABLE HOUSING LOWER NEARBY HOME VALUES? ECONOMISTS SAY NO A study conducted by Redfin Economists looked at over 200K sales in 26 metro areas over the past decade and found no difference in price after affordable housing was built in 18 metro areas. In four areas prices rose, and in four metro areas prices decreased.

In 69 percent of the metro areas studied (18 of the 26), economists detected no significant difference in nearby home prices sold before and after the construction of a low-income housing development compared with similar homes farther from the development but within the same neighborhood.

In four of the eight metro areas where significant differences were detected: Boston, Philadelphia, Washington, D.C., and Charlotte, NC, homes near low-income housing developments sold for more after the development was constructed. However, in the remaining four metro areas: Chicago, Las Vegas, Phoenix and Warren, Michigan, homes sold for less after low-income housing developments were built nearby.

“For children in low-income families, living in a neighborhood with less poverty can have a big impact on mental and physical health as well as long-term earnings throughout their life,” says Redfin senior economist Sheharyar Bokhari. “But economically integrated neighborhoods – those with low-income housing near homes for middle- and high-income households – are so rare because development of lowincome housing often faces strong opposition from some neighbors. These perceptions have made socioeconomic segregation even more pervasive throughout the United States, further exacerbating social, racial and housing inequalities.”

The study can be found online at www.redfin.com/ news/low-income-developments-home-values/ and includes three Florida metro areas in the data – Miami, Orlando, and Tampa. •

MARKET ANALYSIS

Sarasota and Manatee Housing Market Stays Hot in January By: Gina White, RASM Communications and Marketing Director

S

arasota and Manatee’s housing market in January showed more closed sales, more new pending sales, and higher median prices compared to a year ago.

According to data from Florida REALTORS® and compiled by the REALTOR® Association of Sarasota and Manatee (RASM), closed sales increased year-over-year by 23.6 percent across the two-county market.

“Our sales tend to be strong through fall and winter, but what we’re seeing right now is unprecedented. There are far more buyers than sellers, which reinforces the trend of rising prices and competition in our marketplace,” said 2021 RASM President Alex Krumm, Broker Owner of NextHome Excellence. “Buyers can expect to see stiff competition in the marketplace, but should feel good about getting a home with a record low interest rate that’s almost certain to increase in value this year.”

In January, closed sales of single-family homes in Sarasota and Manatee counties totaled 1,181, up by 21.1 percent year-over year, while condo sales totaled 721, up 27.8 from January 2020. Single-family homes sales increased by 17.9 percent in Sarasota County and by 25.6 percent in Manatee. Condo sales increased year-over-year by 32.6 percent in Sarasota and by 20.5 percent in Manatee.

In the two-county area, prices for both singlefamily homes and condos rose year-over-year in January. In Manatee County, the median price for single-family homes increased by 12.3 percent to $370,000, higher than any previously recorded price. As for Manatee condos, the median sales price increased by 10 percent to $231,000. In Sarasota County, the median price for single-family homes was $340,004, up 14.9 percent from a year ago, and condo prices rose by 9.1 percent to $302,250. The median is the midpoint; half the homes sold for more, half for less.

“Waiting to purchase is a mistake right now,” added Krumm. “Home prices are increasing at an incredible pace with no sign of slowing, and sellers can take advantage of a very favorable climate to fetch good prices and great terms.”

Pending sales, totaled for both property types in both counties, increased year-over-year by 32.7 percent in January. For single-family homes, pending sales increased by 25.1 percent in Manatee and by 35.5 percent in Sarasota. Condo pending sales increased by 36.3 percent in Manatee and by 35.2 percent in Sarasota.

New listings in the two-county area decreased year-over-year in January in both property type categories. Single-family home new listings decreased by 20.9 percent in Manatee and by 18.2 percent in Sarasota. Condo new listings decreased by 35.8 percent in Manatee and by 10.6 percent in Sarasota. While there was a decline in new listings from the same month last year, more new listings were added to the market month-over-month with a 22.4 percent increase from December 2020.

On the supply side, the combined inventory (total of both property types in the two counties) of active listings decreased year-over-year by 59.9 percent in January. Single-family supply is very limited with a 1.1-month supply in Manatee County, a year-over-year decrease of 67.6 percent, and a 1.2-month supply in Sarasota County, a 66.7 percent decrease from last year.

Condo inventory also decreased year-over-year by 66 percent to 1.6-months in Manatee County, and by 57.1 percent to a 2.1-month supply in Sarasota.

The median time from listing date to contract date stayed below a median of 20 days for single-family homes. In the single-family home market, the median time fell by 58.5 percent to 17 days in Manatee County and went down by 44.1 percent to 19 days in Sarasota County. As for condos, Manatee properties took a median of 40 days from listing to contract and in Sarasota, condos fell to a median of 28 days.

Monthly reports are provided by Florida REALTORS® with data compiled from Stellar MLS. For comprehensive statistics dating back to 2005, visit www.MyRASM.com/statistics. •

myRASM.com | 17

Monthly Market Summary - January 2021 Single Family Homes Sarasota County January 2021

January 2020

Percent Change Year-over-Year

666

565

17.9%

269

246

9.3%

Median Sale Price

$340,004

$296,000

14.9%

Average Sale Price

$491,760

$410,249

19.9%

$327.5 Million

$231.8 Million

41.3%

98.0%

96.2%

1.9%

Median Time to Contract

19 Days

34 Days

-44.1%

Median Time to Sale

66 Days

81 Days

-18.5%

1,107

817

35.5%

893

1,092

-18.2%

1,544

967

59.7%

Inventory (Active Listings)

991

2,704

-63.4%

Months Supply of Inventory

1.2

3.6

-66.7%

Closed Sales Paid in Cash

Dollar Volume Med. Pct. of Orig. List Price Received

New Pending Sales New Listings Pending Inventory

1,200

2017

2018

2019

2020

Closed Sales

1,000 800 600 400 200

Median Sale Price

0 $400K $350K $300K $250K $200K $150K $100K $50K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

4,000

Inventory

3,500 3,000 2,500 2,000 1,500 1,000 500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2017

2018

2019

2020

18 |byELEVATE [ MARCH 2021 ] Produced Florida REALTORS® with data provided

by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month.

Data released on Friday, February 19, 2021. Next data release is Monday, March 22, 2021.

Monthly Market Summary - January 2021 Single Family Homes Manatee County January 2021

January 2020

Percent Change Year-over-Year

515

410

25.6%

148

114

29.8%

Median Sale Price

$370,000

$329,500

12.3%

Average Sale Price

$510,940

$420,775

21.4%

$263.1 Million

$172.5 Million

52.5%

98.4%

96.3%

2.2%

Median Time to Contract

17 Days

41 Days

-58.5%

Median Time to Sale

66 Days

91 Days

-27.5%

New Pending Sales

773

618

25.1%

New Listings

612

774

-20.9%

1,052

749

40.5%

Inventory (Active Listings)

705

1,973

-64.3%

Months Supply of Inventory

1.1

3.4

-67.6%

Closed Sales Paid in Cash

Dollar Volume Med. Pct. of Orig. List Price Received

Pending Inventory

1,000

2017

2018

2019

2020

Closed Sales

800 600 400 200

Median Sale Price

0 $400K $350K $300K $250K $200K $150K $100K $50K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

Inventory

3,000 2,500 2,000 1,500 1,000 500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2017

2018

2019

2020

myRASM.com | 19

Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month.

Data released on Friday, February 19, 2021. Next data release is Monday, March 22, 2021.

Monthly Market Summary - January 2021 Townhouses and Condos Sarasota County January 2021

January 2020

Percent Change Year-over-Year

456

344

32.6%

279

216

29.2%

Median Sale Price

$302,250

$277,000

9.1%

Average Sale Price

$537,760

$475,464

13.1%

$245.2 Million

$163.6 Million

49.9%

97.0%

95.6%

1.5%

Median Time to Contract

28 Days

44 Days

-36.4%

Median Time to Sale

72 Days

88 Days

-18.2%

New Pending Sales

707

523

35.2%

New Listings

615

688

-10.6%

1,010

688

46.8%

Inventory (Active Listings)

845

1,674

-49.5%

Months Supply of Inventory

2.1

4.9

-57.1%

Closed Sales Paid in Cash

Dollar Volume Med. Pct. of Orig. List Price Received

Pending Inventory

600

2017

2018

2019

2020

Closed Sales

500 400 300 200 100 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

Median Sale Price

$350K $300K $250K $200K $150K

$100K $50K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

Inventory

2,500 2,000 1,500 1,000

500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2017

20 | ELEVATE [ MARCH 2021 ]

2018

2019

2020

Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month.

Data released on Friday, February 19, 2021. Next data release is Monday, March 22, 2021.

Monthly Market Summary - January 2021 Townhouses and Condos Manatee County January 2021

January 2020

Percent Change Year-over-Year

265

220

20.5%

121

106

14.2%

Median Sale Price

$231,000

$210,000

10.0%

Average Sale Price

$284,037

$236,867

19.9%

$75.3 Million

$52.1 Million

44.4%

96.4%

95.1%

1.4%

Median Time to Contract

40 Days

50 Days

-20.0%

Median Time to Sale

80 Days

93 Days

-14.0%

New Pending Sales

379

278

36.3%

New Listings

296

461

-35.8%

Pending Inventory

484

317

52.7%

Inventory (Active Listings)

425

1,052

-59.6%

Months Supply of Inventory

1.6

4.7

-66.0%

Closed Sales Paid in Cash

Dollar Volume

Closed Sales

Med. Pct. of Orig. List Price Received

400 350 300 250 200 150 100 50 0

2017

2018

2019

2020

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

Median Sale Price

$300K $250K $200K $150K $100K $50K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

Inventory

1,200 1,000 800 600 400 200 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2017

2018

2019

2020

myRASM.com | 21

Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month.

Data released on Friday, February 19, 2021. Next data release is Monday, March 22, 2021.

RASM NEWS

Do You Have a College Student or High School Senior?

E

very year, the REALTOR® Association of Sarasota and Manatee awards scholarships ($2,000 each) to deserving students in the Sarasota and Manatee area, as selected by the RASM Scholarship Committee. The awarded scholarships are split between applicants whose parents are REALTOR® members of RASM (or a RASM member attending a college or university), and applicants who are from Sarasota and Manatee counties.

2021 APPLICATIONS NOW AVAILABLE

To apply, visit myrasm.com/scholarships for a direct link to the application. The deadline to apply is Friday, April 9 at 5 p.m.

The application is open and available to local high school seniors who will be attending an undergraduate college or university; any student currently enrolled in an undergraduate college or university; or any student pursuing a graduate degree.

There are no limitations as to location of the college or university attended, as long as the applicant indicates that they are from the two-county area.

STUDENTS MUST COMPLETE THE FOLLOWING TO BE ELIGIBLE: Complete the online application (only online

applications will be accepted) Provide answers to the two essay questions Upload recent school transcripts (if the applicant is in high school, they will be asked to use a local high school administrator for transcripts; if the applicant is at the undergraduate or graduate level, they can upload their most recent transcripts/reports at their school) Provide two reference letters ( from recent teachers, school advisor, employer, etc.)

Upload the acceptance letter from one or more colleges where the student plans to attend in 2021 Scholarship awards will be “based solely on the merits of the selection criteria as set by the Scholarship Committee.” The Scholarship Committee cannot place a restriction on applicants as to age, race, color, gender, religion, handicap, marital status, sexual orientation, gender identity, sex, or country of national origin. Criteria to be considered include, but aren’t limited to, academic achievements, financial need, and contributions to school and community. •

22 | ELEVATE [ MARCH 2021 ]

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FRIDAY, APRIL 9

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$400 FOURSOME | $120 INDIVIDUAL | REGISTER AT MYRASM.COM/SPORTINGCLAYS Ready, set, SHOOT! CREA is back at it to host the 2021 Annual Sporting Clays Tournament on Friday, April 9. Registration includes cart, lunch, ammunition and shells, ear protection, instructors and gun rentals. All registrants must attend the special safety presentation. Proceeds benefit Heroes Welcome Home.

PARTICIPANT INFORMATION • If you have a shotgun that you feel comfortable shooting, feel free to bring it. (No assault shotguns or pistol grips please).

• Guns are available for rent. Mark your intent to rent a gun when you register.

• Bring your own eye protection, sun glasses will work.

• If you have your own ear protection please bring it, otherwise the Club has disposable ear plugs available for your use.

• All shooters are required to have eye and ear protection while on the range.

• Two (2) boxes of ammunition of 25 shells each (12 ga or 20 ga) are included and will be given to you when you check-in.

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Questions? Contact Tiffany Long at TiffanyL@MyRASM.com

RASM NEWS

Employee Anniversaries

R

ASM happily recognizes the workplace anniversaries of our professional staff.

Tiffany Long, Member Services Coordinator, celebrates her fourth anniversary with RASM in March.

Tiffany assists with membership services like processing membership applications, MLS listings, and Supra keys. She is also the RASM “calendar guru” and the staff liaison for the Commercial Real Estate Alliance group (CREA) formerly known as CID. Tiffany enjoys working with the different members and getting to know them, and she has a lot of fun with her fellow RASM staff members. She also greatly enjoys working with the CREA group.

In her free time, Tiffany enjoys photography, cruises with the family, going to theme parks with her daughter, and going to concerts.

24 | ELEVATE [ MARCH 2021 ]

Tiffany Chamberlain, Accounting Coordinator, celebrates six years with the Association this month.

Tiffany works with the many day-to-day accounting functions and responsibilities at RASM, and helps to ensure that accounting services run smoothly and efficiently.

Tiffany loves the family atmosphere that RASM embodies. She also loves the members and RASM staff, and genuinely feels appreciated.

When not at the office, Tiffany enjoys spending time with her husband and their three amazing kids (daughter Zoe, age 5, son Blaze, age 2, and little Skylar, who is turning one in April.)

She also enjoys going to the beach, relaxing outdoors, and spending quality time with her family and friends. •

GLOBAL BUSINESS COUNCIL

International Real Estate Conferences, Expos and Events in 2021 By: Samira Easton, Realtor®, Global Real Estate Advisor

I

nterested in global real estate? Interested in networking with international real estate professionals?

Aside from getting one’s NAR CIPS (Certified International Property Specialist) designation, a real estate professional wanting to take their business to the global level should be familiar with, and should try to attend, these international real estate conferences, expos, and events to familiarize oneself with international real estate markets. Here’s a panorama of those happening this year, COVID travel restrictions permitting, of course. Mark your calendars, get set, GO!

REALTOR® QUEST

MAY 19-20, 2021, TORONTO, CANADA

Now in its 16th year, REALTOR® QUEST is Canada’s biggest real estate conference and trade show servicing over 56,000 Realtors®. In 2019, some 10,000 Realtors® attended from North America and from around the world. The event will be held at the Toronto Congress Centre (TCC), South Building, near Pearson International Airport, major hotels, and a number of restaurants. This is a great conference for Florida Realtors® to attend given how many Canadians invest in Florida. realtorquest.trreb.ca

SIMA EXPO

MAY 27-30, 2021, MADRID, SPAIN

SIMA is the largest and most influential real estate event in Spain. It is a commercial and a business development and networking platform for professionals and companies, both at the national and the international level. The SIMA Expo’s focus is on first homes, replacement homes, holiday homes, investment properties in Spain or abroad - as well as services pertaining to real estate such as financing, design, décor, and construction. simaexpo.com/en

MIPIM

JUNE 6-19, CANNES, FRANCE

Established in 1990, MIPIM is a 4-day real estate event in Cannes, France. MIPIM is perhaps the most attended exhibition and networking event in the international real estate industry. The 130 conference sessions provide insight into key sectors and property

hot spots. Numerous social and networking events are held as well. Awards are given to top international property development projects. www.mipim.com

SIP - SALAO IMOBILIARIO DO PORTO SEPTEMBER 23-26, 2021, PORTO, PORTUGAL

The second edition of this expo will be hosting 30,000 attendees (real estate professionals, national and international investors, international guests, and the general public), and 130 exhibitors. The exhibitors are comprised of real estate mediation companies (access is reserved for companies licensed by IMPIC and associates of APEMIP), tourism associations, construction companies, construction material providers, banks and financing companies, services, and local and national government entities. The goal of the expo is to promote real estate offerings in Portugal, to attract international investors, and to promote the quality of Portugal’s real estate. The expo is free to the public. sip2020.pt

INTERNATIONAL ECONOMIC FORUM OF THE AMERICAS (IEFA) OCTOBER 4-5, 2021, MIAMI, FLORIDA

Following the inaugural Conference of Montreal in June 1995, the International Economic Forum of the Americas (IEFA) was founded to address the globalization of the economies. Its mission is also to facilitate agreements, offer business opportunities, and provide unique insights from leading experts.

The forum now has more than 9,900 participants and over 600 speakers combined under the auspices of four annual conferences: The Conference of Montreal, the Toronto Global Forum, the World Strategic Forum in Miami, and the Conference of Paris. Florida REALTORS® is a major supporter of the Miami event. forum-americas.org/miami/home

EXPO REAL

OCTOBER 11-13, 2021, MUNICH, GERMANY

Hosting over 2,000 exhibitors, the EXPO REAL offers a comprehensive international trade fair for the real estate sector. Over 45,000 professionals visit each edition to understand the current international real estate markets and to find investment opportunities. Innovative solutions (such as start-ups and digitalization) are also showcased in the NOVA3 hall. With the participation of over 500 international experts, the Conference provides comprehensive and up-to-date global real estate information. exporeal.net Safe travels, Bon Voyage, Buen Viaje, Boa Viagem, Gute Reise! • myRASM.com | 25

YOUNG PROFESSIONALS NETWORK

Managing Your Online Reputation By: Nathan Butrum, Realtor®, NextHome Excellence

“F

ind Yourself First, the Rest Will Come.”

A quote like that may make you think of monks, hidden temples, or spiritual inspiration, but think again. I’m speaking of searching for yourself…online. When we don’t know an answer nowadays, we pretty much look to Google to find the resources to help us make a decision. Well, your potential customer is very much like you. What would pop up? Some random college party picture? Something derogatory you said? A mugshot even? Not very flattering when you’re asking someone to trust you with handling a major financial transaction.

Managing your online reputation is one of the first major steps in ensuring that you don’t lose business and relationships before you even begin. Set a Google alert to let you know when something new is added with your name so that you can stay on top of it.

YOUR REPUTATION The definition of reputation is: “the beliefs or opinions that are generally held about someone or something.” Nowhere in that description does it say it has to be the truth. Is it fair? Who cares? Perception does not have to be reality in order for someone to believe it’s truth. What beliefs and opinions are your customers holding about you? The phrase, “your reputation precedes you,” isn’t some affable social exchange meant to pay homage to a bygone era of civility.

CHANGING LANDSCAPE Today’s landscape has changed drastically for many of us. The things we once took for granted, as a matter of fact, have different consequences. I know the saying about assumptions, but this is one of the times that you can assume that your private life is not so private. Your online profile, via social media, is one of the best ways

26 | ELEVATE [ MARCH 2021 ]

to express yourself to a wide audience instantly. You WANT your presence to be seen, heard, and felt, but what image are you crafting for them to see? What are your posts telling them, and how do they feel about it?

You can have dissenting points of view without being negative and combative online.

DOING WHAT’S RIGHT We are judgmental creatures even though most of us try not to be. I’ll be honest, even writing this to you, I feel torn between saying what I want to say and being careful how my peers are going to read and interpret this. At the end of the day, do what you think is right and be the best version of yourself while doing it.

You know this! I’m not telling you anything new, but maybe you’ll think twice before sending a comment or post and ask yourself, are you contributing to the problem or the solution? •

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Realtors Warmly Welcomed. Pricing, availability, specifications and amenities are subject to change without notice. CGC1509406

34

2 11

78

88

7

12

23

RASM BUSINESS PARTNERS PRESENT

5 7 23 PM

MARCH

RASM SOUTH

Night

BINGO & TRIVIA / FOOD TRUCKS / CASH BAR / PRIZES Your Business Partners are hosting Game Night! Join RASM members for a fun night of bingo and trivia.

We will be hosting 3 games of bingo and trivia games! Food trucks will be on site, along with a cash bar.

Lots of door prizes will be given away along with prizes for the winners of bingo and trivia.

CALENDAR

19

Tickets $5

myrasm.com

11

GIT Florida Title Services Home-Tech Ideal Home Inspection LLC LenDirect Mortgage, INC Old Republic Home Warranty Stock Development SWF Home Inspections Wallace, Welch & Willingham

2

Bank of England Barnes Walker, Goethe, Hoonhout Battaglia Law, PLLC Berlin Patten Ebling, PLLC Brooks Insurance Group, Inc Carotti Engineering Fifth Third Bank Goodwill's White Glove Service

42

SPONSORED BY:

NEIGHBORHOOD SPOTLIGHT

The Lakes By: Mary Jo Violett, PA, Realtor®, Michael Saunders & Company

T

ucked away at the southeast corner of McIntosh Road and Bahia Vista Street, and under a canopy of mature oaks, the deedrestricted community known as The Lakes invites you to enjoy Florida’s prized greenery and simpler way of life.

The neighborhood includes four communities that wind around five interior lakes and natural preserves, giving homeowners an enchanting ambiance for outdoor play, dog-walking, and relaxation. Singlefamily homes and maintenance-free condominiums constructed between 1985-1990 add versatility for the families, retirees, and working professionals that call The Lakes home.

The multiple architectural styles – from Spanish Mediterranean to Florida ranch – give the community diversity and flair. Square footage ranges from 1,900 to over 4,400 with 3-5 bedrooms and a median sales price within the last six months of $487,750.

Resort living takes on a new shape but is no less luxurious when it comes to the neighborhood amenities – which include two lit tennis courts, recreation center with fitness room, and two pools – and a central location means quick and convenient access to top-rated schools, downtown Sarasota, I-75 and local favorites Yoder’s and Der Dutchman. •

myRASM.com | 29

MARCH 2021

CALENDAR OF EVENTS MONDAY, MARCH 1

WEDNESDAY, MARCH 24

FRIDAY, MARCH 12

8:00 a.m.

GRI 103 (Day 1) [ South ]

8:30 a.m.

1:00 p.m.

Meeting the Needs of Challenging Clients [ Online ]

Short Sales and Foreclosure Resource (SFR®) [ Online ]

9:00 a.m.

CREA Marketplace [ South ]

TUESDAY, MARCH 2 8:00 a.m.

GRI 103 (Day 2) [ South ]

1:00 p.m. Introduction to Contracts [ Online ]

THURSDAY, MARCH 25

MONDAY, MARCH 15 9:00 a.m.

1:00 p.m. Top Producer Panel [ Online ]

New Member Orientation [ Online ]

10:00 a.m. eSign and Close! [ Online ]

THURSDAY, MARCH 4 1:00 p.m.

1:00 p.m.

Code of Ethics [ Online ]

Master the Paperless Real Estate Transaction with Form Simplicity [ Online ]

FRIDAY, MARCH 26 9:00 a.m. CREA Marketplace [ South ]

WEDNESDAY, APRIL 7 FRIDAY, MARCH 5 9:00 a.m.

CREA Marketplace [ South ]

MONDAY, MARCH 8 9:00 a.m.

Core Law [ Online ]

9:00 a.m.

14 HR CE (Day 1) [ In-person or Online ]

TUESDAY, MARCH 16 1:30 p.m.

Fundamentals of Working with Residential Investors [ Online ]

WEDNESDAY, APRIL 14 WEDNESDAY, MARCH 17 1:00 p.m.

Ask the Attorney Panel [ Online ]

9:00 a.m.

14 HR CE (Day 2)

[ In-person or Online ]

THURSDAY, MARCH 11

1:00 p.m.

Dealing with Deal Killers [ Online ]

FRIDAY, MARCH 19 9:00 a.m.

The Ins and Outs of Tax liens and Tax Deeds [ Online ] CREA Marketplace [ Online ]

8:45 a.m.

Business Partner Meeting [ South ]

9:00 a.m.

1:30 p.m.

The Commercial Contract: Street Map to a Successful Transaction [ Online ]

TUESDAY, MARCH 23 9:00 a.m.

9:00 a.m. BOOST: Marketing Yourself & Open Houses [ Online ]

WEDNESDAY, APRIL 21

THURSDAY, MARCH 18 TUESDAY, MARCH 9

9:00 a.m. BOOST: Running Your Business as a Business [ Online ]

Pricing Strategy Advisor (PSA) [ Online ]

9:00 a.m. BOOST: The Art of Comps [ Online ]

WEDNESDAY, APRIL 21 9:00 a.m. BOOST: Building Your CRM [ Online ]

Advanced registration is requested.

See the latest event calendar at: myrasm.com/calendar

11:30 a.m. CREA Commercial Lending Panel [ Online ] 5:00 p.m.

RASM Game Night [ South ]

Back to Basics with BOOST 4 CLASSES PER CYCLE | 2 CYCLES PER YEAR Running Your Business as a Business • Building Your CRM • The Art of Comps • Marketing Yourself & Open Houses

30 | ELEVATE [ MARCH 2021 ]

UPCOMING CLASSES UPCOMING CLASSES Learn more at myrasm.com/calendar to register.

GRI 103 Mon., Mar 1 - Tues., Mar. 2 8:00 a.m. - 5:30 p.m.

[ South ]

GRI 103 brings awareness to the latest developments in Finance. Negotiating and Counseling teaches you how arrive at successful outcomes, and the Law section helps you avoid danger zones. Members $15. 3 CE HRS.

MEETING THE NEEDS OF CHALLENGING CLIENTS Monday, March 1 1:00 - 4:00 p.m.

[ Online ]

There are few industries in which a sales professional will work with such a varied group of individuals as Real Estate! Most Realtors® had the realization early on in their careers that the so called “difficult” person must shop for a roof over their head just as much as the amicable people of the world! Members $15. 3 CE HRS

CORE LAW Monday, March 8

9:00 a.m. – noon

14 HR CE Mon., Mar. 8 - Tues., Mar 9 9:00 a.m. – 5:00 p.m. [ Online ]

This 14-Hour courses INCLUDES the 3-Hour Core Law, 3-Hour Ethics, and 8-Hour Specialty Credit requirement for real estate sales associates and brokers. Members $89. 14 CE HRS.

THE COMMERCIAL CONTRACT: STREET MAP TO A SUCCESSFUL TRANSACTION 1:30 - 4:30 p.m.

SFR: SHORT SALES & FORECLOSURE RESOURCE Friday, March 12

8:30 a.m. – 4:30 p.m.

[ Online ]

The Short Sales and Foreclosure Resource (SFR®) certification is for REALTORS® who want to hone the skills that will allow them to help buyers and sellers of distressed properties. Members $37. 7 CE HRS.

NEW MEMBER ORIENTATION Monday, March 15

9:00 a.m. - noon

[ Online ]

The REALTOR® Focus program is REQUIRED training for all new REALTOR® Association Members and must be completed within 90 days of joining RASM. Topics include: Membership Responsibilities; Membership Marks Usage; Fair Housing & Antitrust; MLS Rules & Regulations; Association Services; Mandatory Code of Ethics training. Members FREE.

[ Online ]

This Core Law course meets the 3-hour core law requirement required by the Florida Real Estate Commission (FREC) and covers chapters 1, 2 and 3 of the “Continuing Education for Florida Real Estate Professionals” book. Members $25. 3 CE HRS.

Thursday, March 11

as the important similarities and differences between residential and commercial real estate transactions such as due diligence matters, and items required to close the transaction. Members $15. 3 CE HRS.

[ Online ]

This course provides a general overview of the Florida Realtors® Commercial Contract and Riders as well

ESIGN AND CLOSE! Monday, March 15

10:00 a.m. - noon

[ Online ]

This webinar will cover the 6 steps to a successful eSign experience which is Secure and Compliant.

After creating a transaction, the student will learn how to capture signatures online with Form Simplicity’s integrated signature solution and will view the eSign session from your client’s perspective and understand the steps they need to complete a transaction. Members $10. 2 CE HRS.

MASTER THE PAPERLESS REAL ESTATE TRANSACTION WITH FORM SIMPLICITY Monday, March 15

1:00 - 4:00 p.m.

[ Online ]

Master The Paperless Real Estate Transaction: A Form Simplicity QuickStart Guide class will cover how to improve your Form Simplicity experience with time saving tips! Members $10. 3 CE HRS. [ Continued on page 32 ]

Designation or Certification Courses [South Office ] 2320 Cattlemen Road, Sarasota, FL 34239

[ Goodwill Manasota ] 2705 51st Ave E, Bradenton, FL 34203

myRASM.com | 31

UPCOMING CLASSES CONTINUED FUNDAMENTALS OF WORKING WITH THE RESIDENTIAL INVESTOR Tuesday, March 16 1:30 - 4:30 p.m.

[ Online ]

After taking this course, Realtors® will be able to prove to investors that they are the agent to do business with! The material was developed using actual circumstances that involved the instructor and investors and will help agents understand what it really means to become an investor, how to effectively work with investors, and how the changes in the market and population have affected the relationship between investors and Realtors®. Members $15. 3 CE HRS.

DEALING WITH DEAL KILLERS Thursday, March 18 1:00 - 5:00 p.m.

[ Online ]

In this class we look at issues specifically with title, appraisal, inspection, mortgage, & other agents that cause deals to die. The immediate result is more closed deals and happier customers. Members $15. 4 CE HRS.

THE INS AND OUTS OF TAX LIENS AND TAX DEEDS Friday, March 19 9:00 a.m. - noon

[ Online ]

Have you ever wondered about non-traditional real estate investments? Tax liens and tax deeds are some great ways to invest. These are specialized areas of real estate investing that require a detailed understanding of the technicalities involved. Members $15. 3 CE HRS.

PSA: PRICING STRATEGY ADVISOR Tuesday, March 23 9:00 a.m. - 5:00 p.m. [ Online ] The Pricing Strategy Advisor (PSA) certification is specifically designed to enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values. Members $47. 7 CE HRS.

[ Online ]

Join us for CREA’s Commercial Lending panel with three local commercial lenders. They’ll discuss the types of projects that are currently getting funded, best practices for borrowers and Commercial Realtors® can practice to ensure success and a look into the future of commercial lending in 2021. CREA Members FREE.

INTRO TO CONTRACTS Wednesday, March 24 1:00 - 4:00 p.m.

[ Online ]

A real estate contract, by definition, is a legally binding document between parties, that states the terms and 32 | ELEVATE [ MARCH 2021 ]

MLS REQUIRED CLASSES In-person MLS training classes have been canceled at this time. Live webinars are available for required and elective classes. If you prefer to complete your required education by taking a self-paced online class, please visit learn. stellarmls.com.

MLS BASIC Multiple Dates

9:00 a.m. – noon

[ Online ]

This required class teaches every new Stellar MLS subscriber the basics of how to use the Matrix MLS System to power their real estate business. Topics include navigating the system, setting up a property search, direct and auto emails, managing contacts, and personalizing the Matrix system.

MLS COMPLIANCE 101 Multiple Dates

1:00 – 2:15 p.m.

[ Online ]

A key purpose of the MLS is to provide real estate brokerages a mechanism to compensate each other for bringing buyers to each other’s listings. In order for this to work, it is critical that we share accurate data, and additionally, enter listings in a way to maintain the cooperative nature of the MLS. This required class for new subscribers reviews the MLS comprehensive Rules & Regulations to ensure that all users have access to the best data possible.

MLS ADDING & EDITING LISTINGS

CREA COMMERCIAL LENDING PANEL Tuesday, March 23 11:30 a.m. - 1:30 p.m.

conditions of the purchase and sale of real property. A real estate contract is also known as a real estate purchase and sale agreement, and standardized documents that have been approved by the Florida Association of Realtors and the Florida Bar, are generally used. In this class students will be introduced to the basic elements of a real estate contract. Members FREE.

Multiple Dates

2:45 – 3:45 p.m.

[ Online ]

This class is mandatory for agents who will be adding and modifying listings in the MLS. We will walk through the process of gathering listing data, entering listings into the MLS systems, adding photos and attachments, and modifying listings. We will also share valuable tips and techniques in the listing entry process. •

PROFESSIONAL DEVELOPMENT

Virtual Speaker Panels at RASM By: Denise Ricciotti, RASM Professional Development Manager

T

his month brings our first “Ask the Attorney Panel” and “Top Producer Panel” to RASM in 2021.

Both of these panels are free opportunities to ask questions and pick the brains of those who are tops in the business.

Our panelists will bring new perspectives and knowledge of the current market conditions.

Join us March 17 for RAJC Chair, Erin Christy, and attorney members of the Realtor® Attorney Joint Committee to answer some of your legal questions on multiple offers.

Join us on March 25 for Realtors® Judi Taulbee and Joey Lamielle, as they share strategies and tips on how to thrive in the real estate business.

Visit myrasm.com/calendar to RSVP and for more event detials, and to view the most recent class information.

Molly Ann Clothier Atwood, Michael Saunders & Company Tracy Jones, RE/MAX Platinum Realty Eliezer Rivera, Your Home Plus Corporation Military Relocation Professional (MRP) Linda E. McCown, Limbo Company Sarasota Assoc Resort & Second Home Property Specialist (RSPS) Janice Fanstill, Century 21 Tropical Breeze Jonathan Tansky, Gulf Coast Elite Realty Short Sale & Foreclosure Resource (SFR®) Jennifer Rybarz Messner, Premier Sothebys Intl Realty Venesia Blackwin, Exit King Realty John P. Perkins, Suncoast Realty Solutions, LLC John Joseph Holland, Wagner Realty Tonjah Westerfield, Coldwell Banker Realty Audrey L. Bertapelle, Premier Sothebys Intl Realty •

REALTORS® NEWLY DESIGNATED & CERTIFIED Accredited Buyer’s Representative (ABR®) Melissa Loveton, Coldwell Banker Realty Caldwell Allen Smith, RE/MAX Alliance Group C2EX Daniel Belliveau, Coldwell Banker Realty Brian Dean Johnson, Berkshire Hathaway HomeServices Florida Realty Norma Rose Overmyer, Barrett Realty, Inc. Certified International Property Specialist (CIPS) Jonathan Tansky, Gulf Coast Elite Realty Divina K. Westerfield-Maruca, Maruca Realty Linda May McCollum, Transition Realty LLC e-PRO® Diane Marie Ragsdale, Coldwell Banker Realty Graduate, REALTOR® Institute (GRI) Katherine Baumann, Debbie Hering Realty & Assoc. myRASM.com | 33

MEMBERSHIP NEWS

RASM Welcomes New Members By: Jessica Montague, Member Services Manager

NEW DESIGNATED REALTORS® Chantal R. Bachar, Coastal Beach Florida Vacations LLC Patti Mae Bosco, My Florida Broker Jennifer L. Buck, Club Properties Olivier J. Corizzi, Avenue Real Estate Group Inc Carmen M. Diligiro, Carmen Diligiro, Licensed R.E Broker Amy Bressler Drake, Property Perspectives Group Darcy Beth Jahn PA, Tropical Shores Real Estate Theodore K. Malkasian, Theodore K. Malkasian, Licensed R.E. Broker Hans Tank, Mi Casita Realty Kimlyn Myers Walker, Kimlyn Myers Walker

NEW REALTORS® David Harry Ahrens, RE/MAX Platinum Realty Karen A. Alley, The Islands Realty Group Mark R. Allshouse, Exit Realty Magic City LLC Barbara A. Baird, EXP Realty LLC Gyongyi Martha Barlan, Authority Realty Inc Krystal Bernhardt, Premiere Plus Realty Co Patricia F. Best, Premier Sothebys Intl Realty Oksana Bogdan, Real RE Group LLC Deanna L. Bradley, Bright Realty Michele Ann Brennan, Amerivest Realty Jesse JR Carr, Premier Sothebys Intl Realty Lisa Castro, Leslie Wells Realty, Inc. Christopher Paul Comeau, Madison Allied LLC Jackson A. Copeland, Living Vogue LLC Keith Curcio, Keller Williams On The Water Amy Dame, Preferred Shore Christine Pearl DeBrular, Elite Realty Brokerage Caleb B. DeJarnette, Kingston Realty Olaf Diaz Rodriguez, Paradisus Realty Group CO Jenna Didiego, Living Vogue LLC Joshua Paul Drew, Weichert Realtors® Hallmark Pro Sara Anne Edgerton, SRQ International Realty LLC Floyd Kimberly, All Brokers Realty, Inc. Mithermay Garcia, Keller Williams On The Water Gregg A. Gillman, Exit King Realty Carl Goodrich, Michael Saunders & Company Kimberly Griffith, Keller Williams On The Water Steven Hagan, Michael Saunders & Company Joan Hickman, Global Luxury Realty LLC Jeffrey Allen Holbrook, Keller Williams Classic Group

34 | ELEVATE [ MARCH 2021 ]

Leland Howard, Medway Realty Nancy C. Hunt, ARCO Realty Group Jill Hutsko, Coldwell Banker Realty Misty Lynn Jones, Florida Dreams Realty of AMI Gwendolyn H. Katz LLC, Fine Properties Katie Phuong Le, Charles Rutenberg Realty Inc Brittany Nicole Livingston, Adams Homes Realty, Inc Shaela Lollar, Coldwell Banker Realty Loany Avaiel Luehrs, Charles Rutenberg Realty Inc Shana Kathleen Macri, Florida SunCoast Real Estate Ashley Elaine Moore, Better Homes & Gardens Real Estate Atchley Properties Caroline Morales, Bright Realty Kevin Michael Morgan, Real Estate By Sean Nearing, Sunset Realty Jennifer Nethery, EXP Realty LLC Kalison Nix, Marcus & Company Realty Valerie Padur, Coldwell Banker Realty Kelly L. Paige, Premier Sothebys Intl Realty Robert William Parker, Jones & Co Realty Donald Pasick, Keller Williams On The Water Isil Gumustas Pollack, Michael Saunders & Company Cynthia O. Potter, Fine Properties Jose Maria Ramirez Hernandez, Keller Williams On The Water Sarah Reedy, DWELL Real Estate Brenda Reeves, Wagner Realty Mary Helen Reilly, Preferred Prop Of Sarasota Mark K. Rickert, Keller Williams On The Water Charles Riggs, Keller Williams On The Water Brendan Vail Rimer, EXP Realty LLC Brianna Russo, Keller Williams Classic Group Kelly Sallee, Michael Saunders & Company Eileen Patricia Saunders, Michael Saunders & Co Betsy B. Schutz, Elite Realty Brokerage Heather Smith, Keller Williams On The Water Luis B. Solari, Florida Bay Realty Inc Angela Spagnolo, Michael Saunders & Company Dana Stoltzner, NextHome Excellence Joselyne A. Suazo, Preferred Shore Joelle Carolyn Thiel, Keller Williams Island Life Re Karrie L. Tooze-Moore, Keller Williams Realty Select Emil Vargyas, SRT International Realty Donald Vercauteren, Coldwell Banker Realty Daniel R. Wenstrom, Florida Realty Investments Robert Wisdom, RE/MAX Platinum Realty Michael Yusko JR, Capital Real Estate Enterprise

MEMBERSHIP NEWS NEW BUSINESS PARTNERS 82° WEST HOME INSPECTIONS 311 70th St NW Bradenton, Florida 34209 Representative: Scott Viehman Email: scott@82westhomeinspections.com At 82°West Home Inspections, we pride ourselves on customer service. Using industry-leading inspection equipment and software, it is our mission to stay up-todate on new construction practices, while retaining our knowledge of homes from various eras. If you are purchasing a home, we have the right inspection for you.

THE JUNKLUGGERS OF SARASOTA 8294 Consumer Court Sarasota, Florida 34240 Representative: Jacob Wilcox Email: jacob.wilcox@junkluggers.com Do you have unwanted items you need to get rid of? The Junkluggers of Sarasota makes it easy to say goodbye to your old televisions, appliances, furniture, and more, with our comprehensive junk removal services.

CUTTING EDGE GIFTING, INC. 11712 Foxwood Dr Garner, North Carolina 27529 Representative: Eric Chandler Email: Eric@CuttingEdgeGift.com If you are in the business it’s more than likely that relationship building is vital to your success. We offer an all in one gifting, appreciation, and follower service. Whether you need us to send handwritten cards, custom engraved gifts to your clients/prospects or stocking you with gifts to have on-hand, we have you covered. We also implement gift campaigns to strategically add value to your client every quarter.

KTECH 8000 Towers Crescent Dr. STE 1397 Vienna, Virginia 22182 Representative: Kim Farington Email: kim@k-techllc.com KTech is a Virginia-based company focused on creating innovative solutions to solve every-day organization problems. The most recent product developed is the USB EZ Storage Case to help keep USB flash drive users more organized, while keeping their files easily identified and more secure. Future solutions are already underway, and will be released at a later date.

SHIELD HOME WATCH 7282 55th Ave E #112 Bradenton, Florida 34203 Representative: Nicholas Lemmon Email: nicholaslemmon@shieldhomewatchservices.com Shield Home Watch exists to assist you or a loved one with maintaining a residence in your absence.

Whether it is a second home, you are vacationing, or have a senior relative far away, Shield Home Watch’s professionals provide visual property inspections, light handyman services, and concierge services customized to your specific needs.

941-556-8895 Sharonb@CoastalPrint.com

CoastalPrint.com 4391 Independence Court Sarasota, FL 34234

myRASM.com | 35

2021 ANNUAL SPONSORS PLATINUM

SILVER

BRONZE Battaglia Law, PLLC Peace of Mind Home Inspections Bert Rodgers Schools

MEMBERSHIP NEWS

RASM Members Now With Tracy Anderson, EXP Realty LLC Linda Anzai, Hartman Real Estate & Company Mark J. Baron, Michael Saunders & Company Patricia M. Beaudoin, Keller Williams Classic Group Randi Beckingham, Keller Williams On The Water Natalie Ann Benjamin, Berkshire Hathaway HomeServices Florida Realty Phillip Bishop, Robert Slack LLC Benjamin Ryan Bruce, Nathan Weaver Lic RE Broker Paul Brugger, Keller Williams Classic Group Kevin Bryceland, Elite Realty Brokerage Michelle Burke-Phillips, Property Perspectives Group Lourdes Linda Caballero, La Rosa Realty CW Properties LLC Robin Carey, Coldwell Banker Realty Janice L. Carper, Realty Services Inc Karen Carr, Fine Properties Toni L. Carrico, Dalton Wade Inc Terry Joe Collins, Keller Williams Classic Group Olivier J. Corizzi, Avenue Real Estate Group Inc Thomas J. Cristello, Michael Saunders & Company Brooks Cundiff, Fine Properties Linda Clark De Barros, Fine Properties Brittany Caroline Debaylo, Florida Life Team LLC Christine Pearl DeBrular, Elite Realty Brokerage Elizabeth E. DeLauro, MVP Realty Associates, LLC Kelly Dunlop, Berkshire Hathaway HomeServices Florida Realty Connie Farmer, Berkshire Hathaway HomeServices Florida Realty Susan Foreman, Bright Realty Barbara W. Forrest, Coldwell Banker Realty Carolyn M. Francis, EXP Realty LLC Shawna Gauger, London Foster Realty Grace Garrett, Hartman Real Estate & Company Catherine Weber Hall, Amerivest Realty Karen Harllee, Locals Realty LLC Danielle Ann Hartwig, EXP Realty LLC Donna Marie Hartzler, Genstone Realty John J. Hill, Fine Properties Allen Hovis, Coldwell Banker Realty Rhiannon Elizabeth Hutchinson, Fine Properties Darcy Beth Jahn PA, Tropical Shores Real Estate Chantelle Johnson, Fine Properties Karla Renee Jones Wilson, EXP Realty LLC Nacari Jennifer Kearney, EXP Realty LLC Kimberley Jeanne Kelley, Fine Properties Paul Mario Kurpiewski, Living Vogue LLC Vincent Charles LaMaida, RE/MAX Platinum Realty Fernando Lemus, Amerivest Realty Jose I. Lopez, RoseBay International, Inc.

Marilyn Mary MacKinnon, Amerivest Realty Helen M. Magill, Coldwell Banker Realty Frank Malickson, EXP Realty LLC Kimberly Ann McGrath, Coldwell Banker Realty Stephanie Merrithew, Keller Williams Classic Group Mary L. Moore, Coastal Key Realty LLC Nicolas Frujani Mora, Downtown Expert Realty LLC Danielle Jean Morieko, Beachy Properties Sheryl C. Morris, Realty Services Inc Joshua James Mott, Realty Place Elizabeth Ashley Najjar, Keller Williams Classic Group Shea Novakovic, Dalton Wade Inc Brody Chad Orton, Keller Williams On The Water Karen L. Parenti, Fathom Realty FL LLC Matthew A. Perea, RE/MAX Palm Realty of Venice Stanley D. Perkins, Preferred Shore Mark James Perry, Trend Realty Nancy Ingrid Rhine, Coldwell Banker Realty Isabelle Riahi, Medway Realty Kendra Richardson, Keller Williams Classic Group Renne’ Rupp, Keller Williams On The Water David A. Samons, Medway Realty Vivian Samons, Medway Realty Michael Sue Scott, Florida Property Brokers Realty Tanya Slater, Real Broker LLC Carol A. Spiegel, Keller Williams On The Water Danette Torres, Dinan Realty Group LLC Lucy Uecker, Elevate Real Estate Brokers David Weiman, Bright Realty John Wilcher, RE/MAX Realtec Group Inc Kelly Leigh Wilcher, RE/MAX Realtec Group Inc Leslie A. Wollard, Coldwell Banker Realty Karen Wood, Better Homes & Gardens Real Estate Atchley Properties Rose J. Wright, Alliance Group Limited

MORE SOLD.

PRSRT STD U.S. POSTAGE PAID MANASOTA, FL PERMIT NO. 451

More Inventory. More Listings.

Get More Sales with RASM’s FREE Campaign Assets

FREE Advertising Banners

You may have clients sitting on the fence whether to keep their home or sell. The “Time to SELL” campaign is our solution to today’s low inventory. Get customizable advertising graphics to use on your website, social media, emails and listing presentations.

MYRASM.COM/CAMPAIGNMATERIALS

SELL SELL Reach Further.

TM

REALTOR® Association of Sarasota and Manatee, Inc. 2320 Cattlemen Road Sarasota, FL 34232

The Time is RIGHT to

PHONE: (941) 952-3400 FAX: (941) 952-3401

www.MyRASM.com

EXPANDED REPORTS Sarasota and Manatee Counties

January 2021 Reach Further With The Market.

For more detailed reports, visit myrasm.com/statistics

Monthly Distressed Market - January 2021 Single Family Homes Sarasota County

Closed Sales

January 2021

January 2020

Percent Change Year-over-Year

662

548

20.8%

$342,020

$300,000

14.0%

3

14

-78.6%

$195,000

$166,750

16.9%

1

3

-66.7%

$203,400

$185,250

9.8%

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2017

2018

Traditional

2019

Foreclosure/REO

2020

Short Sale

100% 90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

$600K

Median Sale Price

$500K

$400K

$300K

$200K

$100K

$0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2017

2018

2019

2020

Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month.

Data released on Friday, February 19, 2021. Next data release is Monday, March 22, 2021.

Monthly Distressed Market - January 2021 Single Family Homes Manatee County

Closed Sales

January 2021

January 2020

Percent Change Year-over-Year

509

400

27.3%

$372,000

$331,000

12.4%

3

8

-62.5%

$318,000

$233,001

36.5%

3

2

50.0%

$337,000

$144,025

134.0%

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2017

2018

Traditional

2019

Foreclosure/REO

2020

Short Sale

100% 90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

$700K

Median Sale Price

$600K $500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2017

2018

2019

2020

Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month.

Data released on Friday, February 19, 2021. Next data release is Monday, March 22, 2021.

Monthly Distressed Market - January 2021 Townhouses and Condos Sarasota County

Closed Sales

January 2021

January 2020

Percent Change Year-over-Year

453

340

33.2%

$303,500

$277,000

9.6%

1

3

-66.7%

$175,000

$192,500

-9.1%

2

1

100.0%

$305,896

$290,000

5.5%

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2017

2018

Traditional

2019

Foreclosure/REO

2020

Short Sale

100% 90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

$1200K

Median Sale Price

$1000K

$800K

$600K

$400K

$200K

$0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2017

2018

2019

2020

Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month.

Data released on Friday, February 19, 2021. Next data release is Monday, March 22, 2021.

Monthly Distressed Market - January 2021 Townhouses and Condos Manatee County

Closed Sales

January 2021

January 2020

Percent Change Year-over-Year

263

215

22.3%

$232,500

$210,000

10.7%

1

4

-75.0%

$204,000

$106,500

91.5%

1

1

0.0%

$202,000

$183,000

10.4%

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2017

2018

Traditional

2019

Foreclosure/REO

2020

Short Sale

100% 90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

$1000K $900K

Median Sale Price

$800K $700K $600K

$500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J

2017

2018

2019

2020

Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month.

Data released on Friday, February 19, 2021. Next data release is Monday, March 22, 2021.