ELEVATE Magazine - RASM - June 2022 Issue

June 2022

Stepping Up Your Social Media Game 6

Understand the Rules & Regulations Involved with Rental Properties 12

Realtor® Risk Reduction Strategies 14

In with the new.

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Contents

12

Property Management Council

JUNE 2022

14

Realtor® Attorney Joint Committee

16 17 22 25

Government Affairs Market Analysis CREA Global Business Council

6

26

Network

COVER STORY

Stepping Up Your Social Media Game

Many of us enjoy social media to some extent, whether for personal entertainment, business, and social reasons. It’s become a part of our daily lives. When it comes to real estate in today’s market, social media allows for instant access to information that can make all the difference to a buyer or seller. Most Realtors® recognize the powerful impact of social media. It has become a vital tool in their marketing and communication efforts with clients, family, and friends. Social media helps to brand us, it connects us with the world, and it paints a picture (good or bad), of our professional image. But in the fast-paced world of real estate, understanding the basics of social media platforms, and deciding how much of our time and attention they deserve, is imperative for success.

12

Rental Property Rules & Regs

I am sure quite a few of your buyers are interested in rental/incomeproducing properties. Buyers come here thinking they are going to rent out their new property and make lots of money! But there is so much more to it than the dollar signs.

4 | ELEVATE [ JUNE 2022 ]

Young Professionals

14

Risk Reduction Strategies

In the real estate world, there are some pretty frightening 4-letter words every Realtor® fears: DBPR, FREC, CODE, and RISK. First, let’s be clear – the risk is real. Find out how to protect yourself.

27

Neighborhood Spotlight

28

Ambassador Committee

29

Professional Development

30 34

Calendar of Events Membership News

25

Ready to Go Global?

Are you wondering how you make connections and serve international clientele? Real estate professionals who serve the global market rely on the same skills as those acquired in the domestic arena.

PRESIDENT UPDATE

Mid-Year Update By: Tony Veldkamp, 2022 RASM President RASM South - 2320 Cattlemen Road Sarasota, Florida 34232 RASM North - Soft Opening in June 2901 Manatee Ave W Bradenton, FL 34205 Phone: 941-952-3400 FAX: 941-952-3401 www.MyRASM.com

STAFF CONTRIBUTORS: Vice President of Communications & Engagement: Gina McCarthy Vice President of Operations & IT: Jesse Sunday Vice President of Advocacy & Member Programs: Maxwell Brandow Professional Development Manager: Denise Ricciotti Member Services Manager: Jessica Montague Magazine Editor: Beth Sunday Production: Coastal Printing, Inc.

2022 ASSOCIATION OFFICERS: President: Tony Veldkamp, SVN ® Commercial Advisory Group President-Elect: Brian Tresidder, William Raveis Real Estate Vice President: Tony Barrett, Barrett Realty, Inc Treasurer: Debi Reynolds, Florida Suncoast Real Estate Immediate Past President: Alex Krumm, NextHome Excellence Chief Executive Officer: Jeff Arakelian

MISSION STATEMENT: We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

SUBSCRIPTIONS: The annual dues of every member of the REALTOR® Association of Sarasota and Manatee, Inc., includes a one-year subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcomed.

Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc. All submitted copy is subject to editing. 2022 Copyright© by the REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

For information on advertising rates, artwork, and deadlines, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com.

I

t’s hard to believe that my time as your President is half over. It has been an honor to be in this position to help guide RASM in any way that I can. I’ve leaned hard on the Executive Committee and our excellent staff to help make good and sound decisions to “Elevate” our Association into the future. Already this year, I’ve been privileged to represent you with Florida REALTORS® in Orlando and Tallahassee, and with the National Association of REALTORS® in Washington D.C. The main guide that our Executive Committee and Board of Directors uses to help make decisions on your behalf, and to gauge our successes and failures, is our Strategic Plan. A group of RASM leaders, as well as several committee chairs, gathered last year to create this plan. It provides our vision for success and goals for the year. The four main categories are: 1 | Communicate Value: RASM maps the path to collaborate, educate, advocate and lead.

2 | Ensure Relevance: RASM provides innovative and high-quality opportunities to enhance productivity, profitability, and professionalism.

3| 4|

Create Impact: RASM is the voice of real estate in the region and uses its influence to advocate for its members, profession, and communities.

Reach Further™: RASM is a dynamic organization that adapts, innovates, and grows as the preeminent association within the State.

We recently reviewed the plan with our Board of Directors to check and see how we’re doing this year. Some of the results include the following: Communicate Value- Our Ambassador Committee, led by our Past-President Alex Krumm, is rebooting this year to take RASM into the various brokerages and offices to let everyone know what opportunities and benefits they have available to them. We call this “RASM on the Road.” We find that once brokers and office managers know what is available to them, they are able to help their agents take advantage of a world of benefits they were not aware of.

Looking outside the Association we are promoting our centennial celebration this year to the community to promote the value that Realtors® bring to the transaction and our community as a whole. We’ve also started the process of a website redesign, to better inform our members. Our video studio has been a huge success and is open for use to all our members. This is a tremendous benefit to you so please continue to take advantage of it. The video editing and quality is fantastic!

Ensure Relevance- The educational opportunities at RASM continue to be excellent year after year. From our new Waterfront Certification, to the excellent C2EX Certification provided by NAR, to our Leadership Academy as well as educational opportunities provided by CREA and Global Business Council, there is something for everyone. We’re also adding business and financial education as well. We’re providing tax strategies, savings, and investment strategies, and even information on cryptocurrency! Please mark your calendar for September 22 for the reimagined Soar Conference and Expo at the Manatee Performing Arts Center for our all-day educational event with multiple tracks, our annual meeting, and perhaps cocktails on the riverfront.

Our 2022 Leadership Academy is in full swing and has spun off a mentorship program as well as a path to leadership for anyone interested in getting more involved at RASM. Create Impact- Our advocacy efforts at RASM have always been strong and this year is no exception. From going to Tallahassee to fight for insurance and condo reform, as well as getting Hometown Heroes legislation passed, to being involved with the City of Sarasota revising their Comprehensive Land Use plan, RASM is always there knocking on doors.

To continue to support our advocacy efforts locally, through Florida REALTORS® and NAR, we’re determined to raise more RPAC funds than ever before. Because the other lobbying groups working against us have more money than we do. If you were happy to be declared an “Essential Business” during COVID so you could keep working, please pay it back by becoming an RPAC Major Investor today!

Reach Further™- Lastly, we are reaching further by ensuring your Association is financially strong, fiscally conservative and can provide you the benefits of membership that will help you grow your business. In addition, we are reaching out to our neighboring associations to discuss opportunities to collaborate and exchange services with each other. Because together, we’re stronger.

So overall we’ve made some great strides in fulfilling our Strategic Plan objectives this year, but we do have further to go. The only thing I ask of you is to step up in our association and “Say Yes” to getting more involved. I’ll see you at RASM! •

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COVER STORY

Stepping Up Your Social Media Game

M

any of us enjoy social media to some extent, whether for personal entertainment, business, and social reasons. It’s become a part of our daily lives. When it comes to real estate in today’s market, social media allows for instant access to information that can make all the difference to a buyer or seller. According to NAR, 47% of real estate firms report that social media is a top source for quality leads, and 66% of first-time home buyers utilize social media in some form to access up to date information.1 Most Realtors® recognize the powerful impact of social media. It has become a vital tool in their marketing and communication efforts with clients, family, and friends. Social media helps to brand us, it connects us with the world, and it paints a picture (good or bad), of our professional image. But in the fast-paced world of real estate, understanding the basics of social media platforms, and deciding how much of our time and attention they deserve, is imperative for success.

WHY SOCIAL MEDIA? Social media can be overwhelming, no doubt about it. But love it or not, it is here to stay, and it is a powerful tool for engaging clients. There are more than 3.78 billion social media users globally, and the average person spends close to 2 ½ hours using social media every day. Your potential clients are already on social media; it’s your job to reach out to them.2 Social media can be used for more than just showcasing a property – it can be a great way to open communication, share advice, and create relationships with your buyers, 6 | ELEVATE [ JUNE 2022 ]

sellers, and renters. Regardless of the platform, here are a few quick tips to up your social media game:

Promote your city and not just the listing: Go

beyond demographics and show the fun aspects of the community. Don’t be afraid to give the pros and cons so that you come across as genuine and reliable.

Always be yourself: If you are not genuine, it will show. Share your true personality!

Educate your buyers: Social media is made for this! Share unique facts and information that you find interesting. Be honest and talk about possible pitfalls and obstacles that buyers might face.

Respond to comments, good and bad: Don’t shy away from any negative comments but meet them head on with a respectful response.

Pay attention to feedback: Consider utilizing services like Survey Monkey or Google Forms to create a quick opinion poll or just gather general feedback.2

USE OF VIDEOS & ADS Regardless of the platform, using ads and videos are essential in social media for grabbing audience attention and branding your business.

“Professional videos capture the attention of your audience in a way that flat photography or a standard post simply cannot,” said Gina McCarthy, RASM Vice President of Communications and Engagement.

“They convey emotion, personality, and help set you apart from your competition. We are proud to offer a professional video studio at our RASM South location that is available for member use. The studio has stateof-the-art equipment including high-end 4k cameras, a green screen, teleprompter, professional audio equipment, editing software, lighting, and access to RASM support staff. The studio is a great service for anyone who has a vision for incorporating video into their Realtor® brand.”

For more information on the RASM Video Studio and information on how to schedule your appointment, visit www.myrasm.com/member-resources/ videoproduction.

When considering incorporating ads into your social media marketing, think about what platforms best suit your needs. A few pointers include:

Have one specific objective in mind and keep them

simple.

Know your target audience (do research first!).

Make them engaging.

Use a tool like Google Analytics to track their success.

“Social ads may be the single most important skill to have if you are truly committed to incorporating Social Media into your business,” said Brian Loebker, Realtor with Michael Saunders & Company in Siesta Key. “Case study: we recently closed a luxury buy-side sale where the client was referred to us from an out of state agent who was served one of our social ads. She saw the ad, knew she had an outbound referral to our market, researched us further, and picked up the phone with no existing social media relationship to us. Learning how to use Facebook Business Manager is step 1 here, and there are plenty of YouTube videos out there to help!”

WHAT PLATFORM IS BEST? Facebook, Instagram, YouTube, TikTok, Twitter, LinkedIn – which platform is best? Sometimes it can be overwhelming. Even if you feel fluent in one or two social media platforms, it can be intimidating to try and conquer all of them. Take some time to become familiar

with the major ones and choose what works best for you.

“Picking a platform that best suits your business model and level of commitment will differ to us all,” said Loebker. “Most importantly, in our opinion, is accepting the fact you cannot do them all and do them right. For our model we focus on YouTube, Instagram, and Facebook Ads. Do some research and find what works best for you and focus on those.”

INSTAGRAM Instagram boasts over 2 billion monthly active users.3 If you’re one of those users, then you know it can be addictive. You also know that if an Instagram Reel doesn’t catch your attention quickly, that you’re swiping your way to the next one. Here are a few quick tips for catching the attention of your clients:

Stick with what you know. If you’re naturally

comical, use that to your advantage. But stick with your true personality to appear genuine and constant across all platforms.

Keep videos short. Instagram is not meant for videos longer than one minute.

Since you only have a short window of time, use it to your full advantage. Showcase small snippets of our beautiful Florida lifestyle or tap into statistics.

Research popular hashtags and then create your own campaign to brand your name and image.

Use Instagram and Facebook together. Save time and energy by creating a story on Instagram and share to Facebook or your personal website.

FACEBOOK Facebook has 1.93 billion daily active users. The largest demographic group of Facebook users is between the ages of 25 and 35 years old.3 That’s a lot of potential connections – an overwhelming amount.

But tapping into your specific niche doesn’t have to be.

Here are some helpful Facebook tips:

Facebook allows for longer video posts than other

platforms, and statistics show that the primary Facebook demographic responds well to videos that include more content. So, know your audience and target their interest.

As with other social media platforms, engage with your followers.

Use the Facebook Insights and Business tools.

Facebook Insights is an analytics dashboard where you can track performance. It also provides key metrics like page views and recommends competitor pages to watch.

Utilize Facebook Ads - the Facebook paid ads platform allows you to create ads with a few clicks of a button.

Use the “groups” feature to target certain audiences, whether you group by neighborhoods, interests, or demographics.4 [ Continued on page 8 ] myRASM.com | 7

COVER STORY CONTINUED LINKEDIN

TIKTOK

LinkedIn might seem less exciting than other platforms, but with 310 million monthly active users, it can be a great place for generating leads and marketing yourself.5 Whatever way a potential new client finds you, chances are they will come across your LinkedIn page. If and when they do, what will they find?

LinkedIn is a professional platform, so make sure you’re putting your best foot forward by following these tips:

Approximately 43% of TikTok’s global audience is between the ages of 18 and 24 years old. It is definitely a platform that attracts a younger user, with 138 million monthly active users in the U.S. That is a huge audience that should not be overlooked, especially considering 90% of TikTok users visit the app more than once per day.7 Whether you’re a brokerage trying to attract fresh agents, or you simply want to reach more clients, TikTok has many advantages worth looking into. TikTok is a unique social media platform that most real estate agents haven’t utilized yet. A few helpful tips include:

Promote yourself as the person others rely on for

relevant content. Post articles that will interest your audience and be careful with what you share.

Avoid overly cute posts: Put your professional hat on when posting on LinkedIn and aim for high-quality content that enhances your brand.

Create your own content: LinkedIn is a great place to share your own writing, insights, and content.5

YOUTUBE YouTube has changed our lives in so many ways. It has become the “go-to” source for online video tutorials, provides instant access to shows or concerts, and it can be a phenomenal tool for Realtors®. With 2.6 billion monthly active users, YouTube is a platform with nearly endless reach and possibilities.6 Not only can you use it to showcase properties, but it can be used to brand yourself, both personally and professionally. Use this versatile tool in so many ways:

Cross Promotion: Integrate your YouTube videos

into other social media outlets. YouTube allows for the creation of longer videos. By dedicating time crafting a meaningful video once, you can then share that video on multiple platforms.

Keep videos interesting: Create videos such as market updates, interviews, neighborhood overviews, property listings, and brokerage services.

Remember a call to action! Make it easy for your clients to contact you and give them incentives to do so.6

TWITTER Twitter has 217 daily active users, which account for 500 million tweets per day.7 Like all other social media outlets, engaging your audience and inspiring others to follow you is key. Twitter has a reputation for engaging conversation, and it’s a great outlet for spreading your message. Most of Twitter’s users are 25–34 years old (38.5%), but the remaining users are a wide range of age groups. A few standard tips include:

Create newsworthy content. Twitter users tend

to want conversations, so give them something of interest to talk about.

Make sure to link your tweets to your other media outlets and don’t forget your own website.

Engage with other relevant business accounts and use appropriate hashtags.

8 | ELEVATE [ JUNE 2022 ]

Target a real estate niche: For example, you can share

educational videos of just a few real estate-related common questions and answers.

Be creative: This is especially important with TikTok as users will expect something fun. If you’re not confident with videos, put content into graphic text blocks along with popular music or audio.

Research: Scroll through TikTok and see what attracts your attention. Utilize the trends that others are using and market them to fit your brand.

THE BOTTOM LINE One of the keys to social media success is working smarter, not harder. None of us can do it all, and if we try to, we will just burn ourselves out. We also run the risk of over saturating ourselves and posting too much.

However, by creating valuable, creative content one or twice a week, and sharing it across multiple platforms, the savvy Realtor® can make the very most of his or her time and market themselves with success.

So, what is the bottom line? Whatever social media platforms you utilize, consistency and familiarity are key. If you’re not actively engaged, then you won’t create a consistent following. Likewise, if it seems too difficult, then you will shy away. But the numbers don’t lie; there is a huge demographic of social media users to tap into and it’s worth the investment of time and money. Educate yourself, know your audience, and consider hiring a professional to help guide your efforts.

“Social media is an ever-living marketing tool, filled with evergreen content for you, working 24/7/365… for FREE!” said Loebker. “Think of the lifespan of a direct mail piece, or even a website that you aren’t driving traffic to and compare that to social media – it wins every time. While we certainly do not let our social presence control our lives or our schedules, it does deserve at minimum the same attention and effort you would put into any other marketing campaign.” • Sources: 1 | www.floridarealtors.org/news-media/news-articles/2022/03/whysocial-media-crucial-real-estate-agents 2 | https://blog.hubspot.com/blog/tabid/6307/bid/5911/social-mediados-and-don-ts-for-realtors.aspx 3 | www.omnicoreagency.com/instagram-statistics 4 | www.omnicoreagency.com/facebook-statistics 5 | www.omnicoreagency.com/linkedin-statistics 6 | www.omnicoreagency.com/youtube-statistics 7 | www.omnicoreagency.com/twitter-statistics

BUSINESS PARTNER SPOTLIGHT

Wallace Welch & Willingham By: Janet Bognar, Senior Personal Insurance Advisor, W3 Insurance

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s a Senior Advisor with W3 Insurance, Janet brings a depth of experience that spans 40 years in the insurance industry.

Janet is more than an insurance agent; she is a trusted advisor to her clients. Providing easy-to-understand coverage options and educating her clients so they can make informed decisions about what is best for their families.

Prior to joining W3 Insurance, Janet owned an insurance agency, Vestor Insurance Services. As a previous agency owner, Janet knows the importance of values and service to her clients. Having been a 5 Star Auto/Home Insurance Professional for ten consecutive

years is a testament to Janet’s ability and reputation within the insurance industry.

Janet’s dedication to the insurance industry has culminated in her earning the designations of CIIP (Certified Insurance Industry Professional) and PIAM (Professional Insurance in Account Management), as well as holding both a 220 Property & Casualty and 215 Life and Health Insurance License.

Janet is also the trusted representative for W3 Insurance through her business partnerships with RASM, the Siesta Key Chamber of Commerce, and West Coast Women.

When Janet is not busy helping clients with their insurance needs, she enjoys spending time with her husband Ron, gardening, going to the theatre, and attending craft shows.

Call Janet today for a quote or to review your insurance needs at 941-377-7283, ext 311, or visit www.w3ins.com. •

Your local lender Laura Dorsey

Senior Loan Officer NMLS ID # 7617 c: 941.468.2943 ph: 800.333.3004 x3547 ldorsey@embracehomeloans.com embracehomeloans.com/laura-dorsey Lic in FL, TN

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Senior Loan Officer NMLS ID # 819110 c: 305.801.1112 ph: 800.333.3004 x3134 JoseSilva@embracehomeloans.com embracehomeloans.com/jose-silva Lic in FL 1990 Main Street, Suite 750 Sarasota, FL 34236

Reach out today!

Embrace Home Loans, Inc. NMLS ID # 2184; 25 Enterprise Center, Middletown, RI 02842, Phone 800.333.3004, www.NMLSConsumerAccess.org

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PROFESSIONAL STANDARDS

Mass Media Solicitation Not a Violation of the Code By: National Association of REALTORS® Interpretations of the Code of Ethics Agreement Case 16-3 (Revised Case #21-8 May, 1988. Transferred to Article 16 November, 1994. Revised November 2017.)

R

ealtor® A, a residential broker, worked in a market area that included an attractive suburb of a large city. At the time Realtor® A launched a new advertising program, there were a number of houses for sale in the neighborhood listed exclusively with other Realtors®, each having the respective listing broker’s sign on its front lawn.

Working with his advertising agency, Realtor® A developed a special e-mail solicitation describing the service of his offices. He employed a commercial e-mail distribution service to purchase the e-mails of every homeowner in Realtor® A’s market area.

The e-mail distribution service sent Realtor® A’s e-mail solicitation to all the homeowners in his market area, including houses that had other Realtors®’ signs in the front yard. Several of the Realtors® whose clients received Realtor® A’s e-mails filed complaints with the Association against Realtor® A. The Grievance Committee considered the complaints and referred them to the Professional Standards Administrator to schedule a hearing by a Hearing Panel of the Professional Standards Committee at which time all of the complaints would be considered. The complaints charged Realtor® A with unethical conduct in failing to respect the exclusive agency of other Realtors®.

At the hearing, Realtor® A defended his action by saying that the distribution of his e-mail solicitation was widespread in nature; that it had been carried out by a commercial distribution service; and that it was of the same nature as television or social media advertising that might come to the attention of some clients having exclusive listing contracts with other Realtors®.

The Hearing Panel’s decision noted that Realtor® A, in designing his advertising campaign, did not direct his e-mail to property owners whose identity had come to Realtor® A’s attention through information disclosed by other Realtors® consistent with their ethical obligation to cooperate with other brokers under Article 3 of the Code of Ethics; e.g., through a “for sale” sign or through information disseminated through a Multiple Listing Service. Rather, Realtor® A’s advertising campaign was directed in an indiscriminate manner to all property owners in a given geographical area. Furthermore, the medium Realtor® A chose for his advertising campaign was an e-mail, which property owners could read or delete as they saw fit.

The panel determined that this form of communication does not harass a property owner, as would telephone calls or direct personal contacts. The Hearing Panel, therefore, held that Realtor® A’s advertising campaign did not violate Article 16 of the Code of Ethics. • Published with the consent of the NATIONAL ASSOCIATION OF REALTORS®.

Copyright NATIONAL ASSOCIATION OF REALTORS®-All Rights Reserved.

10 | ELEVATE [ JUNE 2022 ]

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RASM NEWS YOU CAN USECOUNCIL PROPERTY MANAGEMENT

Understand the Rules & Regulations Involved with Rental Properties By: S. Brooks Beauchamp, Gulf Coast Rental Homes & Condos, Realtor®/LCAM/Property Management

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s a Realtor® in Florida, I am sure quite a few of your buyers are interested in rental/ income-producing properties. Buyers come down here thinking they are going to rent out their new property and make lots of money!

What they don’t realize is there is so much more to it than the dollar signs in their heads.

What I have found is that a lot of Realtors® out there do not know the nuances of the rental property market and are doing their clients a disservice, which can also get you in trouble by not knowing what the regulations are.

As an experienced real estate and property management professional, as well as a licensed CAM (Community Association Manager), here are some of the things that I feel are most important to consider.

UNDERSTAND THE REGULATIONS READ THE HOA OR CONDO DOCS! These are the responsibility of the seller to have available (not the CAM).

Read the rules and regs! That is the first thing I go to when working with a buyer or for that matter, a new owner looking for property management.

As with any property in an Association, what are the Condo/HOA fees? Don’t forget these eat into your bottom line. It is also very important to have the buyer read the minutes from the previous board meetings - does the community have special assessments coming up, and do they have enough in reserves. All of these come out of the owner’s pocket.

RENTAL RESTRICTIONS Along those lines, because of the Surfside condo collapse, a lot of buildings are having structural work done which affects the rental capabilities. I speak from experience - no one wants a condo overlooking the water with a balcony that is off limits. There goes your rental income! Also, can the property be rented daily, weekly, and monthly? You also need to check the frequency of rentals (some condos are only once a year), and some can not be rented before two years of ownership.

Sarasota and Manatee County ordinances are in flux and the City of Bradenton just implemented very 12 | ELEVATE [ JUNE 2022 ]

strict rental regulations. For instance, if the rental is in a Golf or Country Club Community, is it mandatory to have a membership? And if so, who pays? In addition, some Condo Associations have applications and must approve the renters or guests, and this can take up to 30 days to approve.

ZONING! Zoning is another major concern. Is the property in a 30-day minimum area? If yes, one or two-night rentals might seem like a money maker, but look at the wear and tear on your home. Also, typically the clientele is very different for a short-term rental vs. a seasonal rental. A week-long rental at the beach could mean “party on!” and you have to pay the consequences. You’ll also want to be in a desirable area or it will sit there vacant.

Does the buyer know that the down payment on condos is 30% for a rental unit, and that the ratio of rental units to owner-occupied has a huge effect on insurance and mortgages? The owner must carry rental liability insurance – and some policies exclude pets, read the small print (what about a dog bite incident?).

These pointers are just the tip of the iceberg; it is so much more involved than you think! Another article is in order to grasp managing a rental property, the expenses, the tax ramifications, the laws, and liabilities.

Why don’t you join the RASM Property Management Council? Just $25 a year with educational seminars throughout the year to keep you informed, to be the trusted real estate advisor that you are! Our next seminar is on Hurricane Preparedness on June 6. Do you know who is responsible for the hurricane shutters, etc. of a rental property? You better come see! •

RASM NEWS

RASM Members Attended International Conference in Dubai

S

everal RASM members, in connection with Florida REALTORS®, attended an international conference in Dubai from March 18-25, 2022.

The conference offered a wide range of activities, including updates from real estate experts, government officials, and regulatory bodies. The conference included four days of events and three leisure days in Dubai so attendees could enjoy the many cultural sites that the area has to offer.

Attendees were treated to multiple experiences designed to grow their international business and take part in several educational programs with Global Business Leaders. The conference was designed to bring the best of the USA, UK, India, Hong Kong, and the world to Dubai, and the best of Dubai to the world.

The event began with a kickoff coaching session with professional Coaching Consultant, Mike Ferry, VIP access to EXPO 2020 with the Dubai Chamber, and a VIP meeting with Dubai’s preeminent developer, EMAAR, a multinational real estate development company located in the United Arab Emirates.

In addition, conference attendees had a unique opportunity for a role in “Super Brokers of Dubai,” a television show slated for broadcast on Netflix in September. The show will be a competition, and Realtors® can apply to be “team members.” All brokers attending the conference had an opportunity to be cast for the show, either the initial season or one of four upcoming seasons.

“Our trip to Dubai was simply amazing,” said Brandy Coffey, OP, The Coffey Group, Keller Williams Island Life Real Estate, and Keller Williams Suncoast.

“I thoroughly enjoyed the conference, and all that Dubai has to offer. The Expo 2020 was one of our highlights, with over 178 countries participating. It

was invigorating to be immersed in so many different cultures all in one place. I was very impressed with how open-minded everyone was. I loved that Dubai is so focused on business and opportunity for everyone.

The ability to spend time with high-level professionals that are members of FR, RASM, and many other associations around the globe was priceless. I learned so much in a short period of time and will definitely return one day.”

“Team Cashi attended the March International Property Show and Expo in Dubai, our second visit in just 6 months,” said Lori Cashi-Haught, Associate Broker with Coldwell Banker Realty. “I have earned my DIPC-Dubai International Property Consultant license which allows me to sell property in Dubai. I met with top-level officials from Dubai Land Department as well as many NAR delegates, including current NAR President, Leslie Rouda Smith. I witnessed the signing of a bilateral agreement for the two countries to connect both educational and business opportunities.

I have also connected with real estate professionals from all over the world and expanded my personal knowledge base about how our profession operates in other countries. This knowledge affords me an advantage when meeting with investors both here in Sarasota and abroad. If you are interested in doing international business, I highly recommend getting involved with the global business council and earning your CIPS-Certified International Property Specialist designation through NAR.” • 1|

Sources: www.floridarealtors.org/news-media/news-articles/2022/02/ florida-realtors-members-attending-conference-dubai

myRASM.com | 13

REALTOR® ATTORNEY JOINT COMMITTEE

Realtor® Risk Reduction Strategies By: Sylvia Golden Norris, Esq. , RASM Association Legal Counsel

I

n the real estate world, there are some pretty frightening 4-letter words every Realtor® fears: DBPR, FREC, CODE, and RISK. First, let’s be clear – the risk is real. Data from one national study found that a Realtor® is likely to have a claim filed against them every seven years!

While 75% of Realtors® were NOT found liable, your time, energy, and wallet (even with E&O insurance) are at risk. But fear not, “Dearest Reader,” follow these tips for navigating the risks associated with these top four triggers. You will significantly reduce your exposure while giving yourself a strong defense if a claim is filed.

1 | MLS Printouts: Don’t get creative. Document with facts any claimed use (i.e., partitioning property, non-conforming mother-in-law suite, adding a dock or structure). With every listing, auto-generate a letter with a copy of the MLS printout asking the seller to review it and advise you of any errors or corrections. Remember, the disclaimer that the information is “deemed reliable but not guaranteed” is not applicable if you have not met the basic duties required: using skill, care, and diligence.

2 | Seller’s Disclosure: Although not required by law, if a seller will not complete one, then passing on the listing might be the best insurance you could get (and the cheapest). Only a seller can complete the disclosure. Your sole “mark” is typing the seller’s name and address and that is it.

Be extra careful with a seller who has not lived in the property (trustee, personal representative, or bank-owned), and here’s why – even if they have not occupied the property, it is highly likely they have some knowledge about its condition, especially if rented at any time. Protect yourself by requesting in writing whether any repairs or maintenance were done. Blanks and unchecked boxes should be reviewed. Blanks are confusing as it’s not clear if the blank is intended, missed, or does not apply. Responding “N/A” or “Do Not Know” are acceptable answers, but only if they are true. If the listing is six months or older,

14 | ELEVATE [ JUNE 2022 ]

ask the seller if there have been any changes, alternations, repairs, or any insurance damage claim. Confirm with the buyer’s agent they received the seller’s disclosure. Attaching the disclosure to the MLS is a common practice, but the best protection plan you can give yourself is an email to the cooperating agent verifying receipt.

3 | Contract Basics 101: Realtors® are authorized to use Florida REALTORS® contracts and forms.

That permission does not extend to completing any other purchase and sale contract (i.e., Zillow), nor can you draft addenda. The parties themselves can write their own clauses, but other than including dates or other similar information, unless you are a licensed attorney, do not practice law. If you write a provision that is later a problem (for buyer or seller) you will be the first person they seek damages from. Drafting legal documents can also serve as an Article 11 violation of the Code of Ethics.

4 | The Written Word Rules, Dates, and Deadlines Matter: The person with the most written documentation wins (i.e., the claim goes away, it’s resolved sooner, or damages, if any, are minimized). As to the quality of the documentation, a signed document is 1st class, an email confirmation is business class, a text is the last seat by the airplane commode, and your memory or verbal narrative won’t even get you on the plane. Calendar all deadlines, remember they are not flexible, and copy those deadlines to your client. • This article is meant for educational purposes only. It is not intended to serve as legal advice and should not be used as a substitute for consultation with an attorney.

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GOVERNMENT AFFAIRS

NAR RPAC Hall of Fame & The “I Pledge” Campaign By: Max Brandow, RASM Vice President of Advocacy and Member Programs

T

he second quarter has proven to be a busy season in government affairs at RASM.

NAR RPAC HALL OF FAME Last month, at the NAR Legislative meetings, three RASM members were honored and inducted into the NAR RPAC Hall of Fame. At the DOUBLE Hall of Fame level ($50,000+) RASM members Bill Furst and Clark Toole were recognized for their generous commitment to RPAC. Barry Grooms was inducted into the RPAC Hall of Fame ($25,000+) and recognized for his commitment to RPAC and the industry. This is an amazing accomplishment for all three. We’re proud to have them as members of our Association!

INVENTORY, AFFORDABILITY, AND FAIR HOUSING SOLUTIONS MAJOR PRIORITIES AT NAR LEGISLATIVE MEETINGS NAR President, Leslie Rouda Smith, laid out three main legislative priorities for the National Association of Realtors® shortages prevalent throughout the country, which are fueling the affordability crisis and ensuring fair housing for all.

NAR Chief Advocacy Officer, Shannon McGahn, gave a State of the Union speech on real estate issues

and highlighted the inventory crisis. “Our job is to fight for your clients, consumers, and the entire industry to make sure we have enough housing supply to make homeownership accessible, available, and affordable,” McGahn said.

NAR staff outlined existing proposals to boost inventory through tax incentives, including renovating distressed properties, retrofitting and converting outdated commercial properties for residential purposes, and providing more down payment assistance and tax incentives for first-time homebuyers.

We are happy to hear the NAR staff is focused on the same issues as Florida REALTORS® and RASM, and we’re all pulling in the same direction. RASM is currently advocating at the local level for updated zoning and comprehensive plans that add smart density and remove barriers to the construction of affordable housing.

JOIN THE RPAC “I PLEDGE” CAMPAIGN AND PARTY WITH 2023 NAR PRESIDENT KENNY PARCELL This year RASM and the RPAC Committee will be hosting an exclusive Major Investor party with all our 2021 Major Investors and 2022 pledged Major Investors. We will be hosting this party on Monday, September 26 at Sarasota Waterworks with special guest 2023 NAR President Kenny Parcell. In order to join the festivities, all you have to do is pledge to become a Major Investor this year. Make sure to mark your calendars and get those pledges in. Head over to www.myrasm.com/public-policy/realtor-party/majorinvestor-pledge for more information and to fill out your digital pledge card. • 16 | ELEVATE [ JUNE 2022 ]

1|

Source: Florida REALTORS® and NAR.

MARKET ANALYSIS

Inventory Turns Around for Single-Family Homes in April By: Gina McCarthy, RASM Vice President of Communications and Engagement

T

he active inventory of single-family homes showed a positive change in April 2022, the first year-over-year increase for the North PortSarasota-Bradenton MSA since May of 2019.

According to data from Florida REALTORS® and compiled by the REALTOR® Association of Sarasota and Manatee (RASM), closed sales and pending sales are down but demand is still strong with properties going under contract within a median of five days.

Closed sales, combined for both property types in the two counties, decreased year-over-year by 23.6 percent to 2,285 sales in April. Single-family sales decreased by 18.3 percent to 692 sales in Manatee County and decreased by 25.3 percent to 792 sales in Sarasota County. In the condo market, closed sales are down by 26.7 percent to 304 sales in Manatee and down by 25.7 percent to 497 sales in Sarasota.

“As we’ve been anticipating, it appears that the rising interest rates and inflation are beginning to put pressure on our local real estate market,” said 2022 RASM President Tony Veldkamp, a Senior Advisor at SVN Commercial Advisory Group. “While we’re still seeing fewer pending and closed sales when compared to last year, we are starting to see an increase in new listings and the amount of inventory of homes and condos for sale. In fact, Sarasota County has its highest home inventory in 12 months, with its second month in a row of positive year-over-year increases.

Sarasota County’s single-family home inventory has risen to a 1-month supply, the first time since January 2021, while Manatee County has risen to a 0.8-month supply.”

At the end of April, there were 1,969 active listings combined in both counties for both markets, a 14.3 percent increase from the same month last year.

Compared to last month, active inventory increased month-over-month by 23.5 percent when combined for the two counties.

Unsold single-family home inventory sits at a 0.8-month supply for Manatee County, which is a 33.3 percent increase from last year. In Sarasota County, single-family home inventory is now at a one-month supply, a 42.9 percent increase from last year. The condo market is at a 0.8-month supply in April, a 14.3 percent increase for Manatee County but an 11.1 percent decrease for Sarasota County.

New listings, or the number of properties added to the market last month, increased year-over-year by 5.1 percent for single-family homes but decreased by 0.2 percent for condos.

Prices for single-family homes in Sarasota County rose year-over-year by 27.1 percent to $482,803, while in Manatee the median price increased year-over-year by 27.2 percent to $515,000. For condos, the median price in Sarasota increased by 27.4 percent from last year to $395,000, and Manatee prices increased by 48.9 percent to $350,000.

The median time it took for properties to go under contract remained at five days in April, a year-over-year decrease of 28.6 percent for single-family homes and a 54.5 percent decrease for condos.

Monthly reports are provided by Florida REALTORS® with data compiled from Stellar MLS. For comprehensive statistics dating back to 2005, visit www.MyRASM.com/statistics. •

myRASM.com | 17

Monthly Market Summary - April 2022 Single-Family Homes Sarasota County April 2022

April 2021

Percent Change Year-over-Year

792

1,060

-25.3%

398

450

-11.6%

Median Sale Price

$482,803

$380,000

27.1%

Average Sale Price

$717,010

$609,799

17.6%

$567.9 Million

$646.4 Million

-12.1%

Med. Pct. of Orig. List Price Received

100.8%

100.0%

0.8%

Median Time to Contract

6 Days

8 Days

-25.0%

Median Time to Sale

43 Days

54 Days

-20.4%

878

989

-11.2%

New Listings

1,104

1,020

8.2%

Pending Inventory

1,296

1,620

-20.0%

Inventory (Active Listings)

834

659

26.6%

Months Supply of Inventory

1.0

0.7

42.9%

Closed Sales Paid in Cash

Dollar Volume

New Pending Sales

1,400

2018

2019

2020

2021

Closed Sales

1,200 1,000 800 600 400 200 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

Median Sale Price

$600K $500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

4,000

Inventory

3,500

3,000 2,500

2,000 1,500 1,000 500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2018

2019

2020

2021

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Monthly Market Summary - April 2022 Single-Family Homes Manatee County April 2022

April 2021

Percent Change Year-over-Year

692

847

-18.3%

299

320

-6.6%

Median Sale Price

$515,000

$405,000

27.2%

Average Sale Price

$729,375

$578,162

26.2%

$504.7 Million

$489.7 Million

3.1%

Med. Pct. of Orig. List Price Received

100.0%

100.0%

0.0%

Median Time to Contract

5 Days

7 Days

-28.6%

Median Time to Sale

46 Days

52 Days

-11.5%

New Pending Sales

593

733

-19.1%

New Listings

806

797

1.1%

1,014

1,167

-13.1%

Inventory (Active Listings)

568

444

27.9%

Months Supply of Inventory

0.8

0.6

33.3%

Closed Sales Paid in Cash

Dollar Volume

Pending Inventory

1,000

2018

2019

2020

2021

Closed Sales

800 600 400 200 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

Median Sale Price

$600K $500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

Inventory

3,000 2,500 2,000

1,500 1,000 500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2018

2019

2020

2021

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Monthly Market Summary - April 2022 Townhouses and Condos Sarasota County April 2022

April 2021

Percent Change Year-over-Year

497

669

-25.7%

341

405

-15.8%

Median Sale Price

$395,000

$310,000

27.4%

Average Sale Price

$584,968

$627,776

-6.8%

$290.7 Million

$420.0 Million

-30.8%

Med. Pct. of Orig. List Price Received

100.7%

99.0%

1.7%

Median Time to Contract

5 Days

11 Days

-54.5%

Median Time to Sale

47 Days

59 Days

-20.3%

New Pending Sales

423

580

-27.1%

New Listings

504

531

-5.1%

Pending Inventory

822

1,004

-18.1%

Inventory (Active Listings)

333

416

-20.0%

Months Supply of Inventory

0.8

0.9

-11.1%

Closed Sales Paid in Cash

Closed Sales

Dollar Volume

800 700 600 500 400 300 200 100 0

2018

2019

2020

2021

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

Median Sale Price

$500K $400K

$300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

Inventory

2,500 2,000 1,500 1,000 500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2018

20 | ELEVATE [ JUNE 2022 ]

2019

2020

2021

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Monthly Market Summary - April 2022 Townhouses and Condos Manatee County April 2022

April 2021

Percent Change Year-over-Year

304

415

-26.7%

194

204

-4.9%

Median Sale Price

$350,000

$235,000

48.9%

Average Sale Price

$400,371

$303,121

32.1%

$121.7 Million

$125.8 Million

-3.2%

Med. Pct. of Orig. List Price Received

100.8%

99.9%

0.9%

Median Time to Contract

5 Days

11 Days

-54.5%

Median Time to Sale

43 Days

54 Days

-20.4%

New Pending Sales

301

335

-10.1%

New Listings

348

323

7.7%

Pending Inventory

447

469

-4.7%

Inventory (Active Listings)

234

203

15.3%

Months Supply of Inventory

0.8

0.7

14.3%

Closed Sales Paid in Cash

Dollar Volume

600

2018

2019

2020

2021

Closed Sales

500 400 300 200 100

Median Sale Price

0 $400K $350K $300K $250K $200K $150K $100K $50K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

Inventory

1,200 1,000 800

600 400 200 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2018

2019

2020

2021

myRASM.com | 21

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RASM NEWS YOU USE ALLIANCE COMMERCIAL REALCAN ESTATE

Real Estate Broker, Mortgage Broker, Stock Broker, Business Broker…

Business Broker? What is That?

By: Ken Swan, Agent/Broker, Wagner Realty

B

usiness Brokers are licensed Realtors® in Florida but specialize in representing buyers and sellers of businesses, medical practices, and professional associations.

It’s a specialization like real estate agents who specialize in home and land sales, industrial and office properties or representing landowners or landlords and tenants.

BUSINESS BROKERS DEFINED Business Brokers represent individuals who, for various reasons, may want to retire and or desire to pursue other interests, and have made the decision to sell their existing business or professional practice, such as a dentist or doctor, or CPA. While business owners are experts in their field, a restaurant, retail store, manufacturing plant, or orthodontic practice, they typically do not have the time or knowledge to sell their entity and garner the best return on their invested capital.

Similar to a residential listing, Business Brokers assist the business owner or medical professional, or CPA in preparing the business for sale, ensuring that all records are current and the company itself is neat and orderly. It presents an opportunity for someone to continue in their stead and earn a return on their capital investment to purchase the business or practice.

Many individuals seeking to move to Florida, particularly the Bradenton and Sarasota area, must have a new position with a company or practice located here or acquire a business to have sufficient cash flow to live and support their family. In this role, the Business Broker represents the buyer by identifying potential companies and practices to acquire through various multiple listing business networks.

Because business owners do not want their employees or competitors to know that they are selling their business, everything is done on a confidential basis. Prospective buyers are required to sign a “Non-disclosure Agreement” to review the financial information from the seller. Business Brokers do not 22 | ELEVATE [ JUNE 2022 ]

have “For Sale” signs hanging in their seller’s business window.

Although you may not see a “For Sale” sign, a change of ownership at your local dry cleaners, hair salon, or restaurant, a Business Broker was probably involved in assisting in the ownership change.

Whether our RASM members are assisting in a real estate transaction, business brokerage transaction, or both, making sure all parties’ finances are in order is more important than ever.

For the seller of the real estate, make sure all tax returns are off the extension, complete, and filed with the IRS. Also, make sure that year-to-date financials are up to date and that any internal business reports are accurate.

For buyers of real estate and businesses, the same goes. Taxes are up to date, and personal and business credit is in order.

Finally, if you’re a Realtor® or Business Broker, get in with a lender early. Loans from the U.S. Small Business Administration, such as the 504 for real estate and the 7A for business assets, are great to help with financing. Other programs like the Rebuild Florida Loan Program through the state of Florida Department of Economic Opportunity can also help.

With a great Realtor®, Business Broker, buyer, seller, and lender; transactions can go smooth for all parties.

For more information on Business Brokerage contact Ken Swan at kenswan@wagnerrealty.com. •

RASM NEWS

RASM Recognizes Linda Craig as ‘Humanitarian’ for Quarter 2 Humanitarian of the Quarter: Linda Craig, Realtor®, Florida SunCoast Real Estate

R

ASM has established a Humanitarian Award to be bestowed quarterly, designed to recognize the Realtors® who are doing great things in our community. The Community Outreach Committee has proudly recognized Linda Craig, Realtor® with Florida SunCoast Real Estate, as the “Humanitarian of the Quarter” recipient for the Second Quarter of 2022.

GETTING STARTED Linda Craig is the Director of Manasota Operation Troop Support (MOTS), a non-profit organization serving military troops deployed to Iraq, Afghanistan, and Kuwait with ties to Manatee and Sarasota County and their families. Having grown up in the military, Linda has first-hand knowledge of the pressures and hardships military service can entail. Linda has selflessly served MOTS for the past 15 years, giving her time, energy, and love, advocating for military families and veterans. The non-profit was born out of a strong desire to help veterans, and their families, including her own Wounded Warrior son, who served in Iraq.

“I routinely sent care packages to my son, but I felt compelled to do something more. I was looking for local organizations that helped vets in our area, but at that time, they were few and far between,” said Craig.

Linda joined a small group that met at King Middle School, where her younger son attended, who were committed to assembling care packages for active military serving overseas. From there, the group grew and eventually applied for 501C3 status. Because of her dedication and commitment, Linda was promoted from a volunteer to their director, and it has grown substantially through the years.

Linda helped to grow MOTS from the ground up. She routinely applied for grants, collected supplies, organized fundraisers, and was able to have a facility donated.

ASSISTANCE OF ALL KINDS The services that MOTS provides are extensive and multi-faceted.

“No need is too great or too small, we always want to help.

We help with immediate needs like car repair, electric bills, furniture, washers and dryers, food, children’s’ school supplies, or anything that comes up. We do not have room to store donated furniture, but if there is a specific need, for example, like a bed or dresser, we will meet that need.

“So many of our veterans and their spouses feel alone.

Suicides and drug abuse among our vets are a big concern.

PTSD and other issues are very common. Whether we are a listening ear, or help with hospital costs, or assist with a treatment facility – we are here to help,” said Craig.

MOTS also organizes a “meat pantry” about every six weeks, where Linda rents a truck and picks up donated meats by various grocery stores. This has been a help in feeding veteran families in need in our area.

CARE PACKAGES MOTS routinely collects donated items and assembles care packages to send to troops overseas. They collect all sorts of items, socks, clothes, treats, chocolates, comfort foods, hand sanitizer, and items that remind our vets of home. Even if someone doesn’t have funds to donate, cards and notes are wonderful in a care package.

“Never underestimate the power of an encouraging note,” said Craig. “Our vets need to know that we care and that they are not alone. My own son called me from Iraq and sounded so low. He said, “does anyone even remember that we’re here?’ That is my goal in a nutshell – to make sure that each veteran, whether deployed or back home, knows that they are not alone.”

In addition, MOTS collects children’s school supplies in connection to the Dollar Tree program for children of veterans, as well as donation drives for Christmas presents for the children and families of veterans in our community.

“I have answered my phone for 24 hours a day, 7 days a week, for 15 years. If somebody just needs to talk about their husband in the hospital, or they are fearful because they haven’t heard from their spouse, I am here to talk. We can’t do everything, but we will do all we can,” said Craig.

DONATIONS NEEDED Like many non-profits, COVID has greatly impacted their efforts. Even with the pandemic easing, donations and volunteer hours are still down.

“I am surrounded by wonderful volunteers. We have fantastic board members, local support, and dedicated volunteers,” said Craig, “but we’re always in need of donations. Every care package we send costs $20.00 alone, sometimes more. Even with the donations we receive, the need is great.”

For more information about MOTS, including ways to donate to this worthy non-profit, visit their website at https://motsfl.pagevamp.com/index, their Facebook page at www.facebook.com/MOTSFL, or call (941) 782-0748. MOTS is located at 4301 32nd St W, Bradenton, FL 34205.

RASM sincerely thanks Linda Craig for her dedication and giving spirit, and we thank all our members who volunteer and give to our community and make a difference in the lives of others. To nominate someone for the RASM Humanitarian Award, email outreach@myrasm.com. • myRASM.com | 23

JUNE 23 | 4 - 7 PM

GRAND OPENING

CELEBRATION! RASM NORTH

2901 MANATEE AVE. WEST | BRADENTON, FLORIDA RSVP AT MYRASM.COM/CALENDAR

MAJOR INVESTOR PLEDGE Reach Further™ by Investing in Your Profession.

RPAC’s Major Investors are an elite and passionate group of REALTORS® and Business Partners whose investments shape the political future of the real estate industry. Show your commitment to the industry by taking the pledge to become a 2022 RPAC Major Investor.

24 | ELEVATE [ JUNE 2022 ]

TAKE THE PLEDGE

GLOBAL BUSINESS COUNCIL

I’m Ready to Go Global in Real Estate!

What Skills Do I Need?

By: Pamela Modisett, Realtor®, Michael Saunders & Company

W

ould you like to become part of the global real estate market?

Are you wondering how you make connections and have the confidence to serve international clientele? Real estate professionals who serve the global market rely on the same skills as those acquired in the domestic arena. However, it is a good idea to deepen your economic and cultural literacies to participate in the global market.

Here are several ways to adapt your existing real estate skills to cater to the growing global market:

7 | Investment knowledge. Be careful not to offer

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1 | Regulatory knowledge. Clients from other

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countries typically expect the real estate professional to be a primary source of objective information on federal, state and local laws and regulations. The ability to discuss and explain laws and regulations reinforces the value you bring to the transaction.

Market and product knowledge. The global specialist’s market and product knowledge must encompass a range of property types and all aspects of the market. You need to know about the property types available and be able to evaluate investment values. This requires comprehensive knowledge of the market, community, demographics, and local cultures.

Financing. Access to mortgage financing is a significant obstacle for many international buyers.

Proving credit worthiness can be problematic because of variations in how other countries collect and report credit history, and financial data might not match up with the U.S. lenders’ underwriting requirements.

Networking. Networking is essential to making and receiving referrals and this is never truer than for the global specialist. In addition to the traditional referral base, your network needs to encompass experts such as immigration attorneys, foreign exchange brokers, property managers, commercial real estate professionals, and travel agents.

Presentation skills. Sales presentations need to include the merits of the property as well as the investment value of the property compared to other areas. Your client may have very little knowledge about the community so your presentation will need to be more detailed than one for a local client.

Communication and listening. Communication must overcome challenges of distance, culture, and language. Communication must be adaptable for a range of clients. Being proficient in a foreign language is an advantage but not a requirement.

11 | 12 |

13 | 14 | 15 | 16 |

investment advice in violation of SEC regulations. It is best to suggest to your client to consult with their tax accountant for the most detailed analysis beyond your scope of knowledge.

Patience. Be patient! It takes time to develop a global clientele. However, once established, international clients tend to be loyal to their agent and will refer others.

Fiduciary duties. Florida’s guidelines for fiduciary duties to clients apply to international clients.

Be prepared to explain agency relationships and decide how much you are willing to do without a signed agency agreement.

Customer service. Be prepared to handle more aspects of the transaction than you normally world.

Customer service is the key to creating a distinction in a global market and winning loyalty.

Client loyalty. Listen and learn about your client’s goals. Be responsive and reliable. Regular communication is always the key.

Marketing. The use of email, video conferencing, and social media are more predominant in marketing to a client who lives in another county.

Know how to focus your marketing efforts.

Technology use. Internet access, social media presence, and digital marketing technology are musts.

Tax issues. Global specialists must have knowledge about the taxation of real estate owned by foreigners, particularly investment and rental properties.

Negotiation and decision-making. Be attuned to the negotiation styles of various cultures and find ways to reconcile differing approaches.

Property presentations. Provide detailed market information on local, state, and regional levels and substantiate what you say in printed form. Provide maps of the market, county, state, and photographs of the city, neighborhood, and property. Address every detail the client has indicated to be important.

Think you have the skills necessary to serve the global market? If so, I highly encourage you if you haven’t already to earn your Certified International Property Specialist designation from NAR. It is also a good idea to become a part of the RASM Global Business Council. The 2022 CIPS 5 Day Institute will be held at RASM South on July 12-21, from 8:30 a.m. - 5:00 p.m. Check the calendar for details at www.myrasm.com/calendar. To join the RASM GBC, email global@myrasm.com. • Source: CIPS Designation Course Student Manual-Global Real Estate: Local Markets.

myRASM.com | 25

YOUNG PROFESSIONALS NETWORK

Take an “Outside of the Box” Tour of Sarasota By: Desiree Hanright, RE/MAX Alliance Group

I

n the past couple of years, the greater Sarasota area has experienced tremendous growth and an influx of new residents. Whether they’re family, friends, or clients they will lean on us locals to help guide them on all things Sarasota. Sometimes, we get lost in the rat race and forget what binds us to Sarasota.

Playing tourist, eating at a new restaurant, or exploring a hiking trail may have been the furthest thing from our minds as we navigated these past couple of years.

I’ve been inspired to divulge some local areas less explored that your new friends can start discovering.

As summer approaches, a lot of our minds are drifting to those warm sandbars filled with happy boaters. You might be a regular at the typical spots, but have you been to the waters off Passage Key? Situated in the mouth of the Tampa Bay, this protected six-acre bird sanctuary has some of the best waters in the area. Clear water seekers compare these waters to those in the Caribbean. You and your guest might be surprised when they realize that this island is affectionately called “Naked Island.” All are welcome

26 | ELEVATE [ JUNE 2022 ]

but maybe leave the kids home for this boat trip.

I also found this tiny watering hole last year and I still laugh about it – Teddy’s After Dark. Located in downtown Venice this eclectic bar’s main attraction is the owner and electrical décor. Fancied with dancing animatronic dolls you will be blown away by the owner and his way of entertaining the small crowd.

After your adventure at Teddy’s, stop into Luna’s Ristorante for your Italian food fix. Bring your appetite because Luna’s portions are larger than life!

The Big Cat Habitat is great, but have you ever taken your friends to wash an elephant at the Myakka Elephant Ranch? Stepping inside their fenced-in area allows for a heart-pounding experience while you wash mud from the bodies of the three enormous elephants and even give them a manicure! If washing elephants isn’t your thing, then Bearadise Ranch in Myakka may be right up your alley. Bearadise Ranch was established in 1926 to educate the public about awareness for habitat preservation and conservation for all bear species. Go visit the bears and learn about habitat preservation and conservation of all bear species.

With these few “less explored” hidden gems to add to your typical go-to spots, you and your friends are going to have a great time playing tourist in this beautiful town that we’re lucky to call home! •

NEIGHBORHOOD SPOTLIGHT

The Harborage at Braden River By: Cassie Yeager, Realtor®, The Fleming Group, Fine Properties

T

ucked away off of State Road 70 in Bradenton on the bank of its’ beautiful namesake river, The Harborage at Braden River is a stunning Key Westinspired community in South Manatee County.

This small community includes 50 single-family homes, 96 condominiums, and 87 townhomes situated on gorgeous Magnolia tree-lined streets, with beautifully manicured lawns, and mature landscaping. With old-fashioned lanterns lighting your path at night, it genuinely feels like taking a stroll through time in Old Florida. Secluded by a river to the east, SR-70 to the north, Natalie Way to the west, and City property to the south, it is unlikely any development could occur nearby, maintaining the tranquil setting that Neal Communities’ designers intended in 2006 when the project broke ground.

Residents can enjoy the Florida lifestyle by swimming in the resort-style pool or soaking in the hot tub overlooking the preserve. Residents may hike on the meandering nature trails leading to the private

“Johns Island” and enjoy views of the Braden River, and Ward Lake. The community kayak/canoe launch on the river provides access to miles and miles of river adventures. Fishing is available off a private pier where manatees can often be spotted. The private marina has 17 rental boat slips with electric lifts that will support a boat 25-foot tip to tip under 5,000 lbs. and provides direct Gulf of Mexico boating access!

The Harborage is centrally located to both Manatee and Sarasota County attractions, and a short drive to shopping, University Town Center, Lakewood Ranch, I-75, The Braden River Walk, Manatee Library, and Downtown Bradenton. Bradenton beach is a quick 12 miles away, making this community a true Floridian dream come true!

SUBMIT YOUR FAVORITE NEIGHBORHOOD Do you have a favorite neighborhood in Manatee or Sarasota that you would like to share? Nominate your neighborhood of choice for a chance to be featured in a future Neighborhood Spotlight segment. Visit www. myrasm.com/submit-your-favorite-neighborhood-for-achance-to-be-in-elevate-magazine. • Photo Credit: Jesus Contreras Hi-Res Photography.

myRASM.com | 27

AMBASSADOR COMMITTEE

Look For the Lanyard By: Ann N. Edwards, Realtor®, KW Suncoast

A

s a young student in West Bradenton, I coveted the opportunity of being assigned to “safety patrol” from an early age. Envision it, for just a minute, this awkward girl in a plaid pleated jumper, white, starched Peter Pan collar shirt, lace-up saddle oxfords, bobby socks, rocking the worst 80s permed frizz, desiring to add a fluorescent cross body harness to the ensemble. It is ludicrous as a fashion statement, and yet it meant the world to me.

In my mind, being selected for “safety patrol” meant the adults trusted me to lead others. They had confidence that I could help shepherd kids across the street, keep eyes out for lingering students, interact with the parents in pick up, and uphold the standards of our school. Admittedly, I did this last part with great strategy, given my lacking popularity. I didn’t call out my peers, but I ‘called them up’ to the task. I encouraged and guided, hopefully without imposing myself.

“How do we turn passive members into passionate ones and passionate members into brand ambassadors?”

This rather simple assignment was one of the foundational experiences of my future community engagement. Bernard Kelvin Clive, Ghanaian Author, Lecturer, & Branding Strategist says, “Everyone has a level of influence that can be harnessed for the greater good.” At 10 years old, I modeled this sentiment from behind a reflective neon sash. Three decades later, in hopes of a similar purpose, I don an orange lanyard indicating I am an ambassador for the largest trade Association in our counties.

28 | ELEVATE [ JUNE 2022 ]

RASM CEO Jeff Arakelian once queried, “How do we turn passive members into passionate ones and passionate members into brand ambassadors?” This sentiment spurned staff and leadership to develop a promissory statement to members, encouraging us to “Reach Further.™” The Ambassador Committee is one of the physical embodiments of this call. We strive to “Reach Further™” across brokerage lines, bridge gaps, and build professionalism. We are obliged to “Reach Further™” across misconceptions and missed opportunities so that fellow agents achieve their highest purpose. We intend to “Reach Further™” into the community so that Realtors® are the trusted local economists of choice, putting service first and then sales. Did you know an orange lanyard could say so much?

So, when you see an Ambassador attending one of your events, know we are there for courtesy and camaraderie. Chat us up! Questions and concerns are welcome. We’re all in this together, after all.

Connectivity is empowering, and contagious. We may be able to help guide you to that next impactful educational event, introduce you to RASM members you’ve not met, interject from an experience you may not have had, and help you find that Business Partner you’ve been missing. Or perhaps this is your calling; to be a beacon to others and help us “Reach Further™” through involvement as an Ambassador; perms and glowing gear are not required.

To learn more about becoming an Ambassador, contact Gina McCarthy at gina@myrasm.com or (941) 952-3405. •

PROFESSIONAL DEVELOPMENT

National Homeowners’ Month By: Denise Ricciotti, RASM Professional Development Manager

A

cross the country, National Homeownership Month is celebrated in the month of June. It is a time to reflect on the importance of homeownership and a time to recognize the influence it has on the lives of families in our community.

The real estate industry is highly competitive, and agents are continually looking for ways to stand apart.

Ongoing learning and working in a certain niche, such as luxury homes, first-time home buyers, or the global market, may help you stand out.

Education and knowledge are the keys to standing out. The more knowledge you can share with potential homebuyers the more you can help people achieve their dream of homeownership.

Expand your knowledge with classes at RASM. Check out our education and events calendar at www. myRASM.com/calendar.

REALTORS® NEWLY DESIGNATED & CERTIFIED C2EX Josie Cline, Compass Florida, LLC. Certified Commercial Investment Member (CCIM) Douglas Sullivan, Ian Black Real Estate LLC Graduate REALTOR® Institute (GRI) Kristy Gentile, RE/MAX Alliance Group Gary Wojciechowski, Wagner Realty Short Sales and Foreclosure Resource® (SFR®) Marina Penkert, Coldwell Banker Realty Julianna Tremblay, Keller Williams Realty Select Seller Representative Specialist (SRS) Amanda Bray, EXP Realty LLC Jeffrey Gaudette, Coldwell Banker Realty Valentina Kvamme, Keller Williams Island Life Re •

SAVE THE DATE SEPTEMBER 22ND 9AM - 4PM

MANATEE PERFORMING ARTS CENTER

Soar

2022 RASM CONFERENCE

&EXPO

KEYNOTE | BREAKOUT SESSIONS | ANNUAL MEETING

myRASM.com | 29

JUNE 2022

CALENDAR OF EVENTS WEDNESDAY, JUNE 1 8:30 a.m.

NAR: Accredited Buyer Representative (Day 1 of 2) [ Hybrid ]

THURSDAY, JUNE 2 8:30 a.m.

NAR: Accredited Buyer Representative (Day 2 of 2) [ Hybrid ]

FRIDAY, JUNE 17 9:00 a.m.

CREA Marketplace [ South ]

TUESDAY, JUNE 21 8:00 a.m.

GRI 301 (Day 1 of 2) [ South ]

WEDNESDAY, JUNE 22 FRIDAY, JUNE 3 9:00 a.m.

8:00 a.m.

GRI 301 (Day 1 of 2) [ South ]

MONDAY, JULY 11 9:00 a.m.

TUESDAY, JULY 12 8:30 a.m.

CIPS: Global Real Estate Local Markets [ Hybrid ]

WEDNESDAY, JULY 13 8:30 a.m.

CREA Marketplace [ South ]

New Member Orientation [ Hybrid ]

CIPS: Global Real Estate Transaction Tools [ Hybrid ]

THURSDAY, JUNE 23 TUESDAY, JUNE 7 2:00 p.m.

4:00 p.m.

Hurricane Preparedness: Your Essential Guide [ South ]

RASM North Grand Opening [ North ]

1:00 p.m.

FRIDAY, JUNE 24 WEDNESDAY, JUNE 8 9:00 a.m.

RASM Certification: Certified Water Specialist [ South ]

9:00 a.m.

CREA Marketplace [ South ]

MONDAY, JUNE 27 GRI 302 (Day 1 of 2) [ South ]

THURSDAY, JUNE 9 Intro to Contracts [ Hybrid ]

FRIDAY, JUNE 10 9:00 a.m.

1:00 p.m.

New Member Orientation [ Hybrid ]

8:00 a.m.

GRI 302 (Day 2 of 2) [ South ]

TUESDAY, JULY 19

5:30 p.m.

YPN Celebrity Bartending [ Cask and Ale ]

8:30 a.m.

THURSDAY, JUNE 30 8:30 a.m.

Broker Breakfast [ South ]

1:00 p.m.

CE: What to Expect When FREC Inspects [ South ]

CREA Member Meeting [ South ]

FRIDAY, JULY 1

1:30 p.m.

Top Producer Panel: Waterfront Homes [ Hybrid ]

9:00 a.m.

Donation Rally: Supporting Local Children [ South ]

Spotlight on Colombia [ Hybrid ]

30 | ELEVATE [ JUNE 2022 ]

WEDNESDAY, JULY 20 8:30 a.m.

THURSDAY, JULY 7 9:00 a.m.

CE: Cryptocurrency in Real Estate [ South ]

1:00 p.m.

Inflation & Real Estate - Dealing with an Inflationary Market [ South ]

FRIDAY, JULY 8 9:00 a.m.

8:30 a.m.

CREA Marketplace [ South ]

THURSDAY, JUNE 16 2:00 p.m.

CREA Member Meeting [ Online ]

CIPS: Europe & International Real Estate [ Hybrid ]

THURSDAY, JULY 21

8:30 a.m.

11:00 a.m.

CIPS: Asia/Pacific and International Real Estate [ Hybrid ]

TUESDAY, JUNE 28

TUESDAY, JUNE 14

WEDNESDAY, JUNE 15

CREA Marketplace [ South ]

MONDAY, JULY 18 8:30 a.m.

CREA Marketplace [ South ]

MONDAY, JUNE 13

Intro to Contracts [ Hybrid ]

FRIDAY, JULY 15 9:00 a.m.

8:00 a.m.

1:30 p.m.

THURSDAY, JULY 14

CREA Marketplace [ South ]

CIPS: The America’s & International Real Estate [ Hybrid ]

FRIDAY, JULY 27 10:00 a.m.

RAJC: Seller’s Property Disclosure [ Hybrid ]

Advanced registration is requested. See event calendar at: myrasm.com/calendar

CALENDAR KEY [ South ] 2320 Cattlemen Road, Sarasota, FL 34232 [ North ] 2901 Manatee Ave W, Bradenton, FL 34205 [ Hybrid ] Take class online or at RASM South [ Online ] Class is only offered through webinar

UPCOMING CLASSES UPCOMING CLASSES

SPOTLIGHT ON COLOMBIA

Learn more at myrasm.com/calendar to register.

NAR DESIGNATION: ACCREDITED BUYER REPRESENTATIVE (ABR) Wed., June 1 - Thurs. June 2 8:30 a.m. - 4:30 p.m.

[ Hybrid ]

The overall goals of the Accredited Buyer’s Representative (ABR®) Designation course are to: Prepare real estate professionals to represent buyer-clients in real estate transactions and provide the quality of service and degree of fidelity to buyers that sellers have customarily enjoyed, offer ideas and methods for building a buyer representation business, and to develop a self-customized tool for conducting a buyer counseling session. Members $99, Non-Members $199. 8 CE HRS.

HURRICANE PREPAREDNESS: YOUR ESSENTIAL GUIDE Tuesday, June 7

2:00 - 4:00 p.m.

INTRO TO CONTRACTS 1:30 - 4:30 p.m.

Join us as we explore the rich history and traditions of Colombia and get an insight into the real estate market there. Learn how to work effectively with Colombian real estate agents and their customers. Hear from our international panel of experts as they share their knowledge and expertise. GBC Members Free; NonGBC $25.

GRI MODULE 301 - IT’S MORE THAN JUST SALES Tues., June 21 - Wed., June 22 8:00 a.m. - 5:30 p.m. [ South ]

In GRI 301, Property Management and Common Ownership is an introduction to property management and the forms of common ownership. Appraising with introduce the function of the appraisal, the steps in the appraisal process, and appraisal principles. Exchanging focuses on real estate exchanges, providing the terminology and principles of exchanging. Members $30, Non-Members $199. 8 CE HRS.

GRI MODULE 302 - THINKING OUTSIDE THE BOX Mon., June 27 - Tues., June 28 8:00 a.m. - 5:30 p.m. [ South ]

In GRI 302, International Real Estate will introduce or expand the awareness of the many factors that must be taken into consideration when serving the real estate needs of international homebuyers or investors in the United States, Florida in particular. Members $30, Non-

[ Hybrid ]

TOP PRODUCER PANEL: WATERFRONT HOMES 1:30 - 3:00 p.m.

[ Hybrid ]

Members $199. 8 CE HRS.

A real estate contract, by definition, is a legally binding document between parties, that states the terms and conditions of the purchase and sale of real property.

In this class, students will be introduced to the basic elements of a real estate contract. Members Free.

Tuesday, June 14

2:00 - 5:00 p.m.

[ South ]

Hurricanes are strong storms that can be life-threatening as well as cause serious hazards such as flooding, storm surge, high winds, and tornadoes. Be prepared this season with these tips from our panelists on how to prepare your office and your properties before the storm and what steps to take after the storm. PMC Members Free, Non-PMC $10.

Thursday, June 9

Thursday, June 16

[ Hybrid ]

CE: WHAT TO EXPECT WHEN FREC INSPECTS Thursday, June 30

1:00 - 4:00 p.m.

[ South ]

When the Florida Real Estate Commission (FREC) comes knocking on your office door, be prepared!

Know your rights during an inspection or audit. Be familiar with common violations and resolutions and understand broker liability vs. agent liability. Members $15, Non-Members $30. 3 CE HRS.

What do Sarasota and Manatee’s Top Producers know that you don’t? How did they achieve their topproducing sales success, and what secrets can you learn from them? Join us on June 14th as we speak with two of the most successful waterfront sales agents about their secrets to success that you can apply to your own business. Members Free.

[ Continued on page 32 ]

Designation or Certification Courses [South Office ] 2320 Cattlemen Road, Sarasota, FL 34239

[ Goodwill Manasota ] 2705 51st Ave E, Bradenton, FL 34203

myRASM.com | 31

UPCOMING CLASSES CONTINUED MLS REQUIRED CLASSES In-person MLS training classes have been canceled at this time. Live webinars are available for required and elective classes. If you prefer to complete your required education by taking a self-paced online class, please visit learn.stellarmls.com.

9:00 a.m. – noon

[ Online ]

1:00 – 2:15 p.m.

JUNE 27 & 28 8:00 a.m. GRI 302 [ South ]

JULY 12 CIPS: Local Markets [ Hybrid ]

CIPS: Transaction Tools [ Hybrid ]

[ Online ]

A key purpose of the MLS is to provide real estate brokerages a mechanism to compensate each other for bringing buyers to each other’s listings. In order for this to work, it is critical that we share accurate data, and additionally, enter listings in a way to maintain the cooperative nature of the MLS. This required class for new subscribers reviews the MLS comprehensive rules and regulations to ensure that all users have access to the best data possible.

JULY 18 CIPS: Asia / Pacific [ Hybrid ]

JULY 20 CIPS: Europe [ Hybrid ]

JULY 21 CIPS: Americas [ Hybrid ]

AUGUST 1 & 2 8:00 a.m. GRI 101 [ South ]

MLS ADDING & EDITING LISTINGS 2:30 – 3:45 p.m.

8:00 a.m. GRI 301 [ South ]

JULY 13

MLS COMPLIANCE 101

TBD

JUNE 1 & 2 JUNE 21 & 22

This required class teaches every new Stellar MLS subscriber the basics of how to use the Matrix MLS System to power their real estate business. Topics include navigating the system, setting up a property search, direct and auto emails, managing contacts, and personalizing the Matrix system.

TBD

(Locations, dates, and times subject to change.)

ABR: Accredited Buyers Representative [ Hybrid ]

MLS BASIC TBD

ADDITIONAL DESIGNATION & CERTIFICATION COURSES FOR 2022:

AUGUST 15 & 16 [ Online ]

This class is mandatory for agents who will be adding and modifying listings in the MLS. We walk through the process of gathering listing data, entering listings into the MLS, adding photos and attachments, and modifying listings, and share tips in the listing entry process. •

8:00 a.m. GRI 102 [ South ]

AUGUST 29 & 30 8:00 a.m. GRI 103 [ South ]

OCTOBER 3 & 4 E-Pro [ Hybrid ]

BECOME AN EXPERT IN WATERFRONT PROPERTY Reach Further with RASM’s Certified Waterfront Specialist LEARN MORE AT MYRASM.COM/CWS

32 | ELEVATE [ JUNE 2022 ]

DECEMBER 6 SFR: Short Sales and Foreclosure Resource [ Hybrid ]

NEED TO RENEW YOUR LICENSE? CLASS

DATE

CORE LAW

AUGUST 10

CODE OF ETHICS

AUGUST 18

14 HRS CE

SEPTEMBER 6 & 7

CORE LAW

SEPTEMBER 6

CODE OF ETHICS

OCTOBER 27

GRI 100 SERIES 101

AUGUST 1 & 2

102

AUGUST 15 & 16

103

AUGUST 29 & 30

LEARN MORE AT

myrasm.com/calendar

MEMBERSHIP NEWS

RASM Welcomes New Members By: Jessica Montague, Member Services Manager

NEW DESIGNATED REALTORS®

Gary Aver, Gary Aver Licensed R.E. Broker Antoine Bacha, Antela Properties Jorge L.Caballer, HomeTrust Realty Group Frank T. Dinardo, Frank Dinardo, Licensed Real Estate Broker Alfred J. DiNicola, Pelican I Real Estate & Development Inc. Brian P. Hollifield, RCB Properties, LLC Chad J. Osborne, Call It Closed Intl Realty Ernest G. Ovitz, Viridian Key Corp Daniel Ross Perticone, Perticone Properties LLC James Richard Phillips, James Phillips Realty Janice F, Tse, Janice Tse, Licensed Real Estate Broker

NEW REALTORS® Mathew Abraham, Eagle Business & Real Estate Brokers LLC Lisa Lee Alliston, Weichert Realtors® Hallmark Properties Carly Anderson, Keller Williams On The Water Patricia Leigh Armstrong, Medway Realty Anna Battaglia, Veterans Realty Inc. Christopher Bauman, Keller Williams Classic Group Brooklyn Bautista, Century 21 All Aces Realty Devon M. Bayliss, Trend Realty Kathy Lynn Belisle, LoKation Olivia S. Bintz, Corcoran Dwellings Realty Dana Marie Bonacki, Sundae Homes Natalia Barbara Borkowski, EXP Realty LLC Ross Gordon Boucher, Bright Realty Dan Bridinger LLC, Coldwell Banker Realty Cindy Sue Brinson, Preferred Shore Cheryl M. Brogdon, LoKation Stacey Butler, Fine Properties Jonathan Hunter Cariello, Signature Premier Properties LLC Shameema Challa, Fine Properties Jaclyn Mary Cowart, RE/MAX Alliance Group Judith Olsen Creamer, HomeSmart Christa Lynn Cusano, William Raveis Real Estate John J. Davis, Charles Rutenberg Realty Inc Ivone De Oliveira, Preferred Shore Elise Elaine Deppe, Exit King Realty Scott B. Eby, Kenyon Real Estate Appr & Inv Uwadiae Derek Ehilenbodiaye, Bright Realty Brenda Michelle Esposito Young, Michael Saunders & Company Johanna Federwisch, Berkshire Hathaway HomeServices Florida Realty Yunior Figueredo Perez, EXP Realty LLC Kathryn Findley, EXP Realty LLC Terrence A. Garner, Keller Williams On The Water Nathan Joshua Getman, Keller Williams On The Water Jennifer Rose Giles, Platinum Real Estate Fernanda Girard, Coldwell Banker Realty Melissa Godio, Showtime Realty Raven Danielle Gossett, Realty One Group Skyline Jomara Gracia, Keller Williams Realty Select Amanda Guzman, Coldwell Banker Realty Leslie A. Hammond, RE/MAX Alliance Group Haley Hayo, Wagner Realty Jaryd Abraham Hearn, Fine Properties Kylea Dawn Hickey, Coastal Luxury Partners, Inc.

34 | ELEVATE [ JUNE 2022 ]

Elisa Justine Hoo, Wills Real Estate LLC Cody Hutcherson, EXP Realty LLC Ross Johnson, Florida SunCoast Real Estate Soilem Johnson, Florida SunCoast Real Estate Ashley Kassay, Coldwell Banker Realty Patrick Keating, Trend Realty Mary Ann Keenan, Showtime Realty Neha Ketkar, Coldwell Banker Realty Jesse Kichi, Preferred Shore Clyde W. Knight, EXP Realty LLC Kari Kushto, Living Vogue LLC George Lange, Century 21 Beggins Enterprises Kimberly Lashley, Fine Properties Jeffrey Parker Lauer, EXP Realty LLC Dzung Le, KW Suncoast Gunnar John Leibold, Keller Williams Realty Select Christa Ann Libecci, Living Vogue LLC Maria Isabel Lima, Coastal Luxury Partners, Inc. Taylor Lindstrom, Coldwell Banker Realty Guo Liu, Dalton Wade Inc Suzanne Lucas, RE/MAX Alliance Group Jimena Lugo, Town & Country Properties of FL Darron Frederick Moldenhauer, Charles Rutenberg Realty Inc. Emily Coggins Moore, Keller Williams Realty Select Kelli Kaye Movalson, Living Vogue LLC Doina Musat, EXP Realty LLC Joelyn Nauman, KW Suncoast Sara Neiman, Own SRQ LLC Kristine Newell, Premier Sotheby’s International Realty Jasmine Outen, Bright Realty Stephen M. Pendola, Keller Williams On The Water Julie Marie Perrino, Real Broker, LLC Karin Peterson, Amerivest Realty Nicole A. Petrillo, Keller Williams On The Water Connie Poulos Loos, Wagner Realty Clayton Robert Prime, Nexthome Dreams Mark Prokop, Homes For Sale Realty Intl Benhail Saint Cyr, Coastal Luxury Partners, Inc. Roger L. Scarberry, RealtyOne Rhoda Sears, Align Right Realty SRQ Opulence Eric Scott Segler, Keller Williams On The Water Peter Brad Siegel, Keller Williams On The Water Stephanie Ann Simmons, EXP Realty LLC Briena Simms, Keller Williams On The Water Jana Snaselova, Michael Saunders & Company Amber Jean Lynn Sterrett, Coldwell Banker Realty Elijah Joseph Stukenborg, Keller Williams On The Water Norman Brian Sullivan, Wagner Realty Lisa Taylor, Fine Properties Scott L. Uebele, Berkshire Hathaway HomeService Megan Vincent, Keller Williams On The Water Oleksandra Volosevych, Call It Closed Intl Realty Chanda R. White, Fine Properties Erika Christina White, EXP Realty LLC Melinda F. Whitehead, Xpress Property Resource, Inc. Elizabeth Jo Williams, Keller Williams Classic Group Kara Wootson, Coldwell Banker Realty David Jacob Young, Marcus & Company Realty Yuliana Zhuravlev, Anytime Realty

[ Continued on page 35 ]

MEMBERSHIP NEWS NEW BUSINESS PARTNERS ALPHA HOME INSPECTION SERVICES 4898 Creekside Trail / Sarasota, Florida 34243 Representative: Andre LaMontagne Email: alphainspections007@gmail.com It is our goal to make sure that you know the current condition of the property that you are considering before you purchase it.

ANCHOR BAY HOME INSPECTIONS 3143 Anchor Bay Trail / Bradenton, Florida 34211 Representative: John Simmons Email: anchorbayhomeinspections@gmail.com Thorough home inspection depends heavily on experience and attention to detail. With Anchor Bay Home Inspections, you are getting licensed and professional inspectors.

BELOCAL LAKEWOOD RANCH 5564 Sumit Glen / Bradenton, Florida 34203 Representative: George Latos Email: george.latos@belocalpub.com Simply flip through the pages of your free BeLocal magazine to discover local favorites.

CENTENNIAL BANK 5850 Fruitville Road / Sarasota, Florida 34232 Representative: Manny Espitia Email: mespitia@my100bank.com We pride ourselves in this community banking philosophy which leads to exceptional service and strong customer relationships.

CUTTING EDGE GIFTS 1712 Foxwood Dr./ Garner, North Carolina 27529 Representative: Orlando Beersingh Email: orlando@cuttingedgegift.com We offer an all in one gifting, appreciation, and follower service.

DOMA 1401 Manatee Ave W #320 Bradenton, Florida 34205 Representative: Morgan Launikitis Email: robin.eekhof@doma.com Using machine intelligence and our patented technology solutions, we’re creating a vastly more simple, efficient, and affordable closing experience for lenders, real estate professionals, title agents and homebuyers.

EMBRACE HOME LOANS 405 12th St. W #202 / Bradenton, Florida 34205 Representative: David Dickson Email: ddickson@embracehomeloans.com We strongly believe in fostering a culture that celebrates diversity everywhere and empowers people of all backgrounds to experience the joys of homeownership.

HELEN B MARSHALL & COMPANY 1494 Maseno Dr. / Venice, Florida 34292 Representative: Helen Marshall Email: Helen@helenbmarshall.com We can help you with Conventional, FHA, VA, or USDA financing.

And if you need assistance in finding just the perfect home, 2nd home or investment property we can help you with this also. Feel free to call or send us an email.

HOMESTEAD PROPERTY INSPECTIONS LLC 715 66th Ave E. / Sarasota, Florida 34243 Representative: Nathan Standifer Email: nate@homesteadpi.com At Homestead Property Inspections, our number one goal is to provide our clients with the highest quality inspection services available. A quality home inspection will keep you and your family safe and protect you from costly repairs.

LEGACY MORTGAGE GROUP INC. 232 Moonachie Rd / Moonachie, New Jersey 07074 Representative: Bradford Haberlin Email: bradh@legacymtg.group It is our duty to our clients that they are properly vetted in all aspects of their file so we can properly educate them and advise them of the best program for their specific situation.

MOVEMENT MORTGAGE 187 Maraviya Blvd. / Nokomis, Florida 34275 Representative: Jeff Gay Email: jeff.gay@movement.com Movement Mortgage understands that purchasing a home is one of the biggest purchases of a lifetime. We’ve streamlined our process to ensure that the experience of obtaining your mortgage is as smooth and stress-free as possible.

MR. FIX IT 11306 Durham St / Parrish, Florida 34219 Representative: Eric Hart Email: erichart401@gmail.com Here to help with all your handyman needs.

NOVUS HOME MORTGAGE 4247 Delainey Ct / Sarasota, Florida 34240 Representative: Chris Galli Email: cgalli@novushomemortgage.com With more than 23 years of real estate and mortgage lending experience, Chris has the knowledge and expertise to help each client structure the optimal mortgage to achieve their financial goals.

SHAMROCK HOME LOANS 30 Hamilton Dr. / Portsmouth, Rhode Island 02871 Representative: John Lake Email: John.Lake@shamrockhomeloans.com Everyone deserves to live in a home they love but they don’t always know how to make the dream a reality. At Shamrock Home Loans, we’ve created a mortgage application process that’s accessible to everyone.

TROPICAL SUN HOME INSPECTION 4072 Overture Circle / Bradenton, Florida 34209 Representative: Joshua Huffman Email: JoshuaHuffman2@gmail.com We are here to help with your home inspections.

VERTICAL DESIGN & BUILD 3232 S Tamiami Trail/ Sarasota, Florida 34239 Representative: Grant Castilow Email: grant@verticaldesignbuild.com Vertical Design & Build is proud to bring over 50 years of experience taking great care to do things right in all that we do •

myRASM.com | 35

2022 ANNUAL SPONSORS PLATINUM

GOLD

SILVER

BRONZE Battaglia Law, PLLC Bert Rodgers Schools of Real Estate

Florida Gulf Coast Inspection Services, LLC Peace of Mind Home Inspections

RASM Members Now With Joel LAlvarez, RE/MAX Palm Realty Venice Dianne Jane Anderson, Compass Florida, LLC. Johanna Arce, Florida Capital Realty Paraskevi Evi Argyrakis, EXP Realty LLC Jordan Ask, Keller Williams Island Life Re Veronika Bajtala, William Raveis Real Estate Forest Balderson, Fine Properties Linda Bastian, Coldwell Banker Realty Janelle Bates, Compass Florida, LLC. Darren L. Beddoe, Fine Properties Michael Beninato, Preferred Prop Of Sarasota David Erling Betz, EXP Realty LLC Olivia S. Bintz, Corcoran Dwellings Realty Zachary Neil Bliss, EXP Realty LLC Bourguiba Amdouni, Sabrine - Keller Williams On The Water Steven Douglas Boyett, Coastal Luxury Partners, Inc. Alice D. Bozza, Living Vogue LLC Gloria Marie Bracciano, Premier Sothebys Intl Realty Cynthia S. Brock, Gulf Sands Realty, LLC Jonathan Hunter Cariello, Signature Premier Properties LLC Brian K. Chapman, Ranch Realty Andrea Janet Cohen,William Raveis Real Estate Grant Spotswood Cole, RE/MAX Alliance Group Lauren Brooke Costeloe, Coldwell Banker Realty Nathon Daniel Deets, Lionstone Real Estate Melissa Nicole Delaney, KW Suncoast Maria Demarco, Fine Properties Michael DeMarco, Fine Properties Sean Michael Dever, Bright Realty Phyllis A. DiBlasi PA, William Raveis Real Estate Frank T. Dinardo, Frank Dinardo, Licensed Real Estate Broker Kathryn Dowd, MVP Realty Associates LLC Sarah Edwards, Coldwell Banker Realty Robert A. Elario, Fine Properties Thomas Fara, Marcus & Company Realty Yunior Figueredo Perez, EXP Realty LLC Gabrielle C. Fuentes, Coldwell Banker Realty Roberta Annette Gainer, Premier Sothebys Intl Realty Ronald T. Gerdes, Bright Realty Robert Gilpin, EXP Realty LLC Rita Lee Goff, Align Right Realty SRQ Opulence Michael Alan Gray, Fine Properties Stephanie Robin Gruters, Living Vogue LLC Benjamin Brooks Gustafson, Fine Properties Mary Victoria Harless, Coldwell Banker Realty Beth Ann Harris, Compass Florida, LLC. Michelle Z. Hennessy, Preferred Shore Angie Hill, Coldwell Banker Sunstar Realty Kim M. Hinderliter, Fine Properties Rick Hughes, Preferred Shore

Randee Linn Long, Michael Saunders & Company Devin Lubin, Ellermets Realty, Inc Amanda Lynn Mapp, Coldwell Banker Realty Angelina Andreevna Martynenko, Anytime Realty Sandra F. Mazzarantani, Compass Florida, LLC. Paula McCabe, Preferred Shore Mark L. Midyett, Keller Williams On The Water Mette Milland, Premier Sothebys Intl Realty Terry Millett, Corcoran Dwellings Realty Michelle L. Moore, Worth Clark Realty Nadia Nagirnyak, Preferred Shore Ernest G. Ovitz, Viridian Key Corp Kira Parks, Keller Williams On The Water Shaan Camille Perry, The Islands Realty Group Charles Popovic, EXP Realty LLC Peter Proll, Fine Properties Charles Ratliff, Living Vogue LLC John William Reph, Signature Premier Properties LLC Rigo J. Rivera, Align Right Realty SRQ Opulence Rebecca Roberts,Worth Clark Realty Loren Roye, Signature Premier Properties LLC Michael Sue Scott, Ranch Realty Christopher Sheedy, Coldwell Banker Realty Andrea Snipes-Booker, Keller Williams On The Water Angela D. Stilwell, Dalton Wade Inc Walter I. Sugamura, The Islands Realty Group Tracy Leann Sullentrup, Sarabay Real Estate Inc Thomas Andrew Sulz, Signature Premier Properties LLC Judit Turan, RE/MAX Alliance Group Norma K. VanDorne, Preferred Shore Megan Vincent, Keller Williams On The Water Carol Ann Warr, Preferred Shore Christy Kathleen White, Keller Williams Island Life Re Jennifer Williams, Michael Saunders & Company Kimberly B. Wolf, Preferred Shore Kara Wootson, Coldwell Banker Realty Linda B. Wozniak, Preferred Shore •

myRASM.com | 37

PRSRT STD U.S. POSTAGE PAID MANASOTA, FL PERMIT NO. 451

MISSION Empower and engage our REALTOR® community by delivering essential services, resources, education, and experiences that elevate member success and professionalism, while advocating for REALTOR® initiatives and private property rights.

VISION We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

2 14 19 19 350+ 8,300+

counties employees committees directors

affiliates

realtor® members

FLORIDA REALTORS® PAC (2021)

2,754 27 $265,762

members invested in florida realtors pac

major investors

44

#

invested into rpac by rasm members in 2021

largest local association in united states

THANK YOU TO OUR 2022 LEADERSHIP TEAM

7

#

president

Brian Tresidder

Tony Barrett

president-elect

Vice President

Debi Reynolds Treasurer

in florida

Alex Krumm

past president

50,825

$

raised for the foundation in 2021* *As of December 31, 2021

20,000 $36,580 $

RASM SOUTH

TEMPORARY MEMBER CENTER

2320 Cattlemen Road Sarasota, FL 34232

417 12th St. W, Suite 106 Bradenton, FL 34205

in scholarships awarded in 2021 donated to local charities in 2021*

RASM NORTH

UNDER RENOVATION! Bradenton, FL

www.myrasm.com • (941) 952-3400

REALTOR® Association of Sarasota and Manatee, Inc. 2320 Cattlemen Road Sarasota, FL 34232

Tony Veldkamp

largest local association

PHONE: (941) 952-3400 FAX: (941) 952-3401

www.MyRASM.com

EXPANDED REPORTS Sarasota and Manatee Counties

April 2022 Reach Further With The Market.

For more detailed reports, visit myrasm.com/statistics

Monthly Distressed Market - April 2022 Single-Family Homes Sarasota County

Closed Sales

April 2022

April 2021

Percent Change Year-over-Year

781

1,053

-25.8%

$485,000

$381,250

27.2%

6

5

20.0%

$300,000

$260,000

15.4%

5

2

150.0%

$245,000

$297,150

-17.6%

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2018

2019

Traditional

2020

Foreclosure/REO

2021

Short Sale

100%

90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

$700K

Median Sale Price

$600K $500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2018

2019

2020

2021

̺ ̵ Ǥ ͳͷ Ǥ ǡ ͳͻǡ ʹͲʹʹǤ ǡ ʹͳǡ ʹͲʹʹǤ

Monthly Distressed Market - April 2022 Single-Family Homes Manatee County

Closed Sales

April 2022

April 2021

Percent Change Year-over-Year

691

842

-17.9%

$515,000

$405,000

27.2%

1

4

-75.0%

$179,000

$339,450

-47.3%

0

1

-100.0%

(No Sales)

$175,000

N/A

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2018

2019

Traditional

2020

Foreclosure/REO

2021

Short Sale

100%

90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

$700K

Median Sale Price

$600K $500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2018

2019

2020

2021

̺ ̵ Ǥ ͳͷ Ǥ ǡ ͳͻǡ ʹͲʹʹǤ ǡ ʹͳǡ ʹͲʹʹǤ

Monthly Distressed Market - April 2022 Townhouses and Condos Sarasota County

Closed Sales

April 2022

April 2021

Percent Change Year-over-Year

496

666

-25.5%

$395,000

$310,000

27.4%

1

1

0.0%

$385,000

$192,500

100.0%

0

2

-100.0%

(No Sales)

$217,000

N/A

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2018

2019

Traditional

2020

Foreclosure/REO

2021

Short Sale

100%

90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

$1200K

Median Sale Price

$1000K

$800K

$600K

$400K

$200K

$0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2018

2019

2020

2021

̺ ̵ Ǥ ͳͷ Ǥ

Monthly Distressed Market - April 2022 Townhouses and Condos Manatee County

Closed Sales

April 2022

April 2021

Percent Change Year-over-Year

302

413

-26.9%

$350,495

$236,000

48.5%

1

1

0.0%

$215,000

$160,000

34.4%

1

1

0.0%

$231,000

$79,000

192.4%

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2018

2019

Traditional

2020

Foreclosure/REO

2021

Short Sale

100%

90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

$1000K $900K

Median Sale Price

$800K $700K $600K $500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2018

2019

2020

2021

̺ ̵ Ǥ ͳͷ Ǥ