ELEVATE Magazine - RASM - April 2022 Issue

April 2022

Riding the Real Estate Roller Coaster: How Are You Assisting Buyers & Sellers?

6

Why PMC? Why Now? 12

Multiple Offers: Obligations and Ideas 14

Exciting Changes for Downtown Sarasota on the Horizon 23

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myRASM.com | 3

Contents APRIL 2022

6

COVER STORY

Riding the Real Estate Roller Coaster: How Are You Assisting Buyers & Sellers?

Working in the real estate market is not for the faint of heart, especially these days as very low inventory and other factors have created historically intense competition for buyers in our communities. Median home prices and cash sales are up from this time last year as Florida is experiencing more and more transplants from northern states competing with Floridians over the current inventory. Supply simply can’t meet the current demand.

So, what can Realtors® do today to assist their weary want-to-be buyers in this highly competitive market? How can they assist their sellers when dealing with an overwhelming about of interest in their homes?

12

Why PMC? Why Now?

Julia Montei with Keller Williams Classic Group, delves into the world of property management and discusses how it goes hand-in-hand with the Realtor® profession.

4 | ELEVATE [ APRIL 2022 ]

14

Juggling Multiple Offers

In our roaring seller’s market, multiple offers on a listing are the new normal. However, with a great number of offers, comes great responsibility. Understand what your minimum obligations are as the listing Realtor® in this situation.

12

Property Management Council

14

Realtor® Attorney Joint Committee

16 17 23 25

Government Affairs Market Analysis CREA Global Business Council

26

Young Professionals Network

29

Neighborhood Spotlight

30 33

Calendar of Events

34

Professional Development Membership News

23

Annual Downtown Horizons On February 15, the Commercial Real Estate Alliance (CREA) of the Realtor® Association of Sarasota and Manatee (RASM) hosted their 8th Annual Downtown Horizons breakfast.

CEO UPDATE

Video Marketing on the Rise RASM South - 2320 Cattlemen Road Sarasota, Florida 34232 RASM North - (Temporary Location) 417 12th Street West, Suite 106 Bradenton, FL 34205 Phone: 941-952-3400 FAX: 941-952-3401 www.MyRASM.com

STAFF CONTRIBUTORS: Vice President of Communications & Engagement: Gina McCarthy Vice President of Operations & IT: Jesse Sunday Vice President of Advocacy & Member Programs: Maxwell Brandow Professional Development Manager: Denise Ricciotti Member Services Manager: Jessica Montague Magazine Editor: Beth Sunday Production: Coastal Printing, Inc.

2022 ASSOCIATION OFFICERS: President: Tony Veldkamp, SVN ® Commercial Advisory Group President-Elect: Brian Tresidder, William Raveis Real Estate Vice President: Tony Barrett, Barrett Realty, Inc Treasurer: Debi Reynolds, Florida Suncoast Real Estate Immediate Past President: Alex Krumm, NextHome Excellence Chief Executive Officer: Jeff Arakelian

MISSION STATEMENT: We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

SUBSCRIPTIONS: The annual dues of every member of the REALTOR® Association of Sarasota and Manatee, Inc., includes a one-year subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcomed.

Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc. All submitted copy is subject to editing. 2022 Copyright© by the REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

For information on advertising rates, artwork, and deadlines, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com.

By: Jeff Arakelian, RASM CEO

R

EALTORS® Property Resource, a wholly-owned subsidiary of the National Association of REALTORS®, announced the results of its 2021 Social Media and Digital Marketing Survey. The report includes survey responses from over 1,200 Realtors® who use social and digital media in their marketing efforts.

This bi-annual measuring stick, with results in 2017 and 2019 to use as a comparison, provides a snapshot of how social media is utilized and implemented by independent real estate marketers. The goal is to provide Realtors® with insight on trends when it comes to how agents are using social media in their marketing mix. One of the most revealing facts taken from the study is the change in usage of social media websites and digital applications. For example:

While still the most used, Facebook has gone from 93.60% usage

in 2017 to 78.47% in 2021.

Instagram has grown the most, from the #5 spot in 2017, 29.06%, to #2 in 2021 with 49.84%.

LinkedIn usage has dropped dramatically, from the #2 spot, 57.14% in 2017, to 3rd with 26.43%.

YouTube has held steady: 21.69% in 2017, 21.69% in 2019, and 19.33% in 2021.

Twitter has been almost fully marginalized out of the social media world, with 30.05% usage in 2017, compared with 6.12% in 2021.

TikTok, the emerging new kid on the block, makes its debut with 6.53% usage in 2021, compared to zero percent in the previous years.

Another interesting statistic is that video is becoming steadily more popular as a format with social media marketing.

21.18% of respondents used video in 2017, while 23.15% did in 2019.

The number has jumped to 30.34% with the current survey. This correlation adds up when you consider that YouTube has held its ground, while Instagram and TikTok have grown. Video posts are simply more interesting, more engaging, and more entertaining than static photos or graphics, and these three platforms were made for video content.

Have you incorporated video in your marketing? There are many ways to record a video, some as simple as using your smartphone or as sophisticated as using a professional video studio. Whatever your method of production, you may want to consider the potential return on investment for adding video to your marketing mix. Should you want to go the professional route to develop a high-quality video, remember RASM’s video production member service offers a professional level studio with a video production professional at a highly competitive price. For more information on our video production services go to: www.myrasm.com/member-resources/ videoproduction. Visit https://blog.narrpr.com to view the full RPR survey. • myRASM.com | 5

COVER STORY

Riding the Real Estate Roller Coaster: How Are You Assisting Buyers & Sellers?

W

orking in the real estate market is not for the faint of heart, especially these days as very low inventory and other factors have created historically intense competition for buyers in our communities. Median home prices and cash sales are up from this time last year as Florida is experiencing more and more transplants from northern states competing with Floridians over the current inventory.

Supply simply can’t meet the current demand. So, what can Realtors® do today to assist their weary want-to-be buyers in this highly competitive market? How can they assist their sellers when dealing with an overwhelming about of interest in their homes?

TOOLS OF THE TRADE CMA REPORTS

Buying and selling a home isn’t what it used to be. In this seller’s market, agents need to prepare their buyers for a bumpy ride. One tool to help assist buyers on this journey is a comparative market analysis (CMA). A CMA is an estimate of a home’s value based on recently sold, similar properties in the immediate area. Realtors® and brokers create these CMA reports typically to help sellers set appropriate listing prices for their homes, but now more frequently, they have become a useful tool to help buyers make competitive, and realistic offers. It’s a great communication tool to make sure that both the agent and the seller are on the same page.

6 | ELEVATE [ APRIL 2022 ]

“It’s really important right now to stay focused on the essentials,” said Alex Krumm, Broker Owner of NextHome Excellence. “Professional CMAs, communication between brokerages, and proactive preparation help Realtors® give their customers the best possible advice to maximize results. We’re all busy but the fundamentals are critical.”

CONTRACT KNOWLEDGE

In this market especially, now is the time to have as many resources on your side as possible, including a Realtor® who has the knowledge needed to guide both their buyers and sellers.

“At Coldwell Banker Realty, we use as many resources as possible, and take a consultative approach to our customer engagement,” said Matthew Day, Managing Broker, Coldwell Banker Realty. “With the fast pace of the market, we focus on market data and a thorough understanding of the contracts. In order to best serve our customers, our agents take advantage of many internal Coldwell Banker Realty tools as well as the RASM and FAR data to best communicate the constant movement of the market right down to a particular neighborhood. We also feel that it’s critical to be able to prepare and present a contract for a buyer in the best possible form to be accepted by the seller.

It’s a very competitive market and the buyers want the support that comes with contract knowledge.”

ESCALATION CLAUSES

Another helpful tool for the prospective buyer is the use of an escalation clause. An escalation clause is language written into a purchase offer that automatically increases your purchase price by a certain amount above competing offers, until the offer reaches the maximum price a buyer is willing and able to pay for the home. During a bidding war, when offers are coming in fast, an escalation clause allows your clients to make competing offers up to the maximum point that they are comfortable spending. It saves valuable time because agents don’t have to go back and forth with their clients on price increases, and homebuyers are less likely to overpay.

“The best support we can give is to write wellconstructed offers based on quality price opinions,” said Krumm. “I encourage my agents to use escalation clauses so that buyers don’t blindly overpay for homes.

In fact, escalation clauses are number one on my list.

They allow you to bid as high over list price as you need to without just jumping straight into your highest possible bid. Many buyers (and their Realtors®) believe that they need to bid thousands over list to win, but the truth is that most homes do still close right around list price.”

PATIENCE Patience in most situations is never easy, and in this highly competitive real estate market it can feel maddening. No one wants to miss out on their dream home, and no one wants to overpay. The pressure to find your client the perfect home at the perfect price can be intense for agents who are working around the clock to meet their clients’ needs. However, patience in this market is crucial as your clients will rely on your advice for making this monumental buying decision.

“I routinely counsel patience,” said Krumm. “It can be really frustrating out there but waiting for the right move is always better than taking unnecessary risks, because of the fear of missing out.”

MAINTAINING RELATIONSHIPS Real estate is a relationship business, but when your potential client routinely misses out on a property during a bidding war, it can be hard to maintain that friendly agent-to-buyer relationship. Keeping an impatient and frustrated client happy is never easy.

Communication and a firm understanding of the market is crucial.

“Being practical is the limitation of every buyer and being cognizant of that limit is the line that many buyers may or may not cross depending on their financial situation,” said Day. “Determining a wise approach requires knowing the details of the market. For example, what is the sold price versus the original list price of other comparable properties in the neighborhood, so you can gauge an offer amount?

Those little details validate your professionalism and gains the confidence and trust of your clients.”

Whether you find the right house for your client or not, keeping that relationship strong is the key to earning

their business. Your buyer might decide to hold off on purchasing a home if the frustration factor gets too high, and a Realtor® needs to be okay with that. If you stay in contact with them, they will come back to you when they’re ready.

“Always maintain the connection with your clients and lead with honesty,” said Krumm. “Be confident that that the relationship will survive a tough market, but it’ll never survive ‘commission breath.’ They’ll remember forever if your commission is more important to you than their well-being. There are opportunities everywhere – some just take time. Offer alternatives, dig into off-market homes, and earn your role as that buyer’s Realtor® for life.”

TIPS FOR SELLERS You may not think that sellers need any “tips” in this hot buyers’ market, and it’s true that they certainly have the upper hand. However, many factors are involved when selling a home, and sellers can’t afford to be passive. It’s easy to become solely focused on choosing the highest offer, often times they fail to examine the financial strength of each buyer. Just because buyers claim that they can pay a certain amount for your home doesn’t guarantee they’ll be able to obtain those funds. Lenders will not allow buyers to borrow more than the assessed value of your home, and they won’t approve a loan outside of the buyers’ means. The housing crisis of 2008 has brought about stricter guidelines. It’s important not to accept an unrealistic offer just to be forced to put your home back on the market when the deal falls through. The longer a home is on the market, the more questionable it will seem to buyers, and the more power they will have when negotiating.1 “Our sellers need our assistance just as much as our buyers,” said Day. “They need our help navigating multiple offers with appraisal gap addendums and price escalation addendums. It can be very confusing and overwhelming, but be smoothly managed by the properly informed and educated agent.” [ Continued on page 8 ] myRASM.com | 7

COVER STORY CONTINUED RENT VS. BUY The age-old question, “why rent when you could buy?” is a frustrating one for those who dream of homeownership but are struggling to find and afford a home. However, rental rates in Sarasota and Manatee are now at historically high levels, which is adding to the struggle.

Statewide, Florida has experienced a nearly 30 percent increase in rental rates over the past 12 months, compared to the nationwide increase of 17.6 percent. In Sarasota County, that number jumps to a 47 percent increase year-over-year. The overall median rent was $2,249 a month in February 2022, as compared to $1,529 in February of 2021.

From January to February of this year, Sarasota County saw a 2 percent increase in rental rates. Right now, the median monthly price of a studio is $2,167, and a two-bedroom apartment averages $2,213, surpassing Miami-Dade County levels. Rental rates in Manatee County are slightly cheaper than in Sarasota, but they’ll soon crest to an overall median rate of $2,000 a month, as well. Manatee’s median overall rental price in February was $1,909 a month, compared to $1,356 in February of last year - a 42 percent increase year-over-year.2 “Now and almost always, it’s better to be a buyer than a renter,” said Krumm. “Rents jumped dramatically this year. They’re likely to jump like that again this year. If your client is ready and able to buy, my advice is not to wait.”

Even with rent rates on the rise, some prospective buyers are just priced out of the market for the time being and have decided to “wait for now.” However, that “wait for now” time might be a few years at the growing rate of inflation. Balancing the strong desire for a new home vs. taking on major financial commitment is a huge gamble that can go either way; it’s a very difficult decision for most.3 “The question of whether to buy or rent is a caseby-case scenario for some,” said Day. “Each buyers’ financial situation is unique, and we try to consult them, based on the financial parameters they have provided, and what is best for them. We feel that we have a strong responsibility to guide them in making the right choice for them.”

ADDITIONAL HELPFUL TIPS In this frenzied market, any extra tips and education can make all the difference, especially for that buyer who is feeling worn out and defeated.

“In this market and any market, education, providing correct information, and setting expectations with your client from the beginning is essential,” said Day. “No matter what your client may or may not know of the market, they need to understand the particulars of an offer on each specific home before rushing into a decision. There are many variables to making their offer more competitive than other offers. Realtors® have to be quick, educated, and thorough, but never sloppy.”

8 | ELEVATE [ APRIL 2022 ]

ADDITIONAL HELPFUL TIPS:

1 | Be open-minded. Flexibility is key in this market,

2|

3|

4|

5|

and there might be aspects that your client can do without. Encourage your clients to make a “needs vs. wants” list, adjust their expectations, and be willing to compromise.

Be prepared for an emotional process. This housing market is unlike any we have seen in recent years, and it can be brutal at times.

Encourage your clients not to fall in love with a property, and not to take rejection personally.

Rely on only the best professionals. Realtors® should be ready to recommend professionals that they know and trust such as inspectors, attorneys, and even lenders.

Don’t just be pre-approved, but fully underwritten.

A fully underwritten pre-approval is one way to get most of the underwriting done before making an offer so your client closes faster, with no surprises.

Never overlook the inspection process.4

“A great tip for financed buyers is to be fully underwritten to be more competitive,” said Krumm.

“Also, inspections are critical and should never be skipped under any circumstance. Be prepared to make concessions on cosmetics, location, and anything else that you’re comfortable with. BE QUICK and BE READY.”

LOVE LETTERS In our intense housing market, buyers can be tempted to find any means available to edge out their competitors. One such possible advantage are “love letters,” which is a tactic used by some buyers in an attempt to stand out to a seller. The purpose behind a love letter is to entice a seller to choose their offer, describing the many reasons why the seller should “pick them.” While this may seem harmless, these letters can raise fair housing risks because they often contain personal information and reveal characteristics of the buyer, such as race, religion, or familial status, which could then be used as an unlawful basis for a seller’s decision to accept or reject an offer.5 “Love letters sound really great on paper, but Realtors® should be aware that they make it really easy to accidentally violate the Fair Housing Act,” said Krumm. “Any mention of familial status (including whether a family has kids), mention of race or gender (including photographs), or other protected classes are automatic triggers. It’s better not to use them at all.”

The bottom line for thriving in this market comes down to readiness, education, patience, and being realistic. With demand exceeding supply, potential homeowners have their work cut out for them, but it’s the perfect time to lean on their trusted, professional Realtor® to guide them through the process. • Sources:

1 | www.rocketmortgage.com/learn/buyers-market-vs-sellers-market 2 | www.sarasotamagazine.com/home-and-real-estate/2022/03/rent-sarasotamanatee-report-apartment 3 | www.floridarealtors.org/news-media/news-articles/2022/02/more-buyersdrop-out-due-prices-stress 4 | www.nerdwallet.com/article/mortgages/tips-for-first-time-home-buyers 5 | www.nar.realtor/fair-housing-corner/love-letters-or-liability-letters

BUSINESS PARTNER SPOTLIGHT

HomeTeam Inspections By: Roxanne Carroll, HomeTeam Inspections

R

oxanne Carroll is the proud owner of HomeTeam Inspections. Roxanne’s goal in owning her own business is to ensure that everyone gets a quality home inspection, provides accurate reports quickly, and treats every person with respect.

This is being accomplished by bringing a team of inspectors to each house to get it done fast and efficiently. Roxanne has a diverse background ranging from building, remodeling retail and grocery stores,

creating training programs for companies, and she has two degrees in Business and Marketing.

Family is very important to her. Roxanne and her husband, Rich, have raised four children and are now the proud grandparents of Ruth (Ru Ru) Carroll!

Between work, family, exploring Florida, and working with great organizations like RASM, the Women’s Council of Realtors® (Sarasota and Manatee), she stays very busy. Her motto is “Life is never dull, nor would I want it to be!” •

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PROFESSIONAL STANDARDS

Equal Professional Services by the Realtor® By: National Association of REALTORS® Interpretations of the Code of Ethics Agreement Case 10-1 (Reaffirmed May, 1988. Revised May, 2017.)

A

minority couple called on Realtor® A and expressed interest in purchasing a home in the $390,000 to $435,000 price range with at least three bedrooms, a large lot, and located in the Cedar Ridge area of town. Being familiar with Cedar Ridge through the handling of numerous listings in that area, Realtor® A explained that houses in Cedar Ridge generally sold in the price range from $540,000 to $660,000. The couple thereafter indicated that they would then like to see “what was available” within their budget. After further discussion with the couple concerning their financial circumstances and the maximum price range they could afford, Realtor® A concluded that the couple could not afford more than $412,500 as an absolute maximum. The couple was then shown homes which met the criteria they had described to Realtor® A. However, although Realtor® A discussed with the couple the amenities and assets of each of the properties shown to them, they expressed no interest in any of the properties shown.

A few days later, the minority couple filed charges with the Professional Standards Administrator of the Association, charging Realtor® A with a violation of Article 10 of the Code Ethics, alleging that Realtor® A had violated the Article by an alleged act of racial steering in his service to the minority couple.

The Professional Standards Administrator promptly referred the complaint to the Grievance Committee, which conducted a preliminary review and referred the complaint for a hearing. Realtor® A was duly noticed and provided with an opportunity to make his response to the complaint.

At the hearing, the complainants elaborated upon their charge of the alleged racial steering by Realtor® A, telling the Hearing Panel that they had specifically expressed an interest in purchasing a home in the Cedar Ridge area, but were not shown any homes in Cedar Ridge. Realtor® A responded by producing e-mail records documenting the housing preference of the couple as they had described it to him, including price range and demonstrating that he had shown them a number of listings that met the requirements as expressed by them, although admittedly none of the properties shown were located in Cedar Ridge.

However, Realtor® A explained that he had advised the couple that there were no listings available in Cedar Ridge falling within their budget. Further, Realtor® A produced listing and sales information concerning numerous homes in Cedar Ridge which confirmed an average sales price of $540,000 to $660,000. Realtor® A told the Hearing Panel that he had, in fact, offered equal professional service to the minority couple by showing them properties which met the criteria they had presented to him. He pointed out to the Hearing Panel that the couple was charging him with “racial steering” which presumably they were relating to the denial of equal professional service.

Realtor® A stated, “If there were listings in Cedar Ridge in the $390,000 to $435,000 price range with at least three bedrooms and a large lot, and I had refused to show them such listings, then they might have a point in their charge. But there are no such listings available now, nor have there been at any time since the original development of the Cedar Ridge area five years ago. I could not show them what did not and does not exist.”

The Hearing Panel concluded that Realtor® A had properly met his obligation to offer equal professional service and was not in violation of Article 10. • Published with the consent of the NATIONAL ASSOCIATION OF REALTORS®.

Copyright NATIONAL ASSOCIATION OF REALTORS®-All Rights Reserved.

10 | ELEVATE [ APRIL 2022 ]

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RASM NEWS YOU CAN USECOUNCIL PROPERTY MANAGEMENT

Why PMC? Why Now? By: Julia Montei, Coldwell Banker Realty, RASM Property Management Council Committee

I

am sure most Realtors® would agree that Property Management goes hand-in-hand with our profession. Not all of us are experienced property managers but I can almost guarantee that if you are an active Realtor®, you have been asked questions about property management, or have had customers looking for investment properties.

For me personally, I have had a bit of property management experience but that was in Ohio and long ago. This is an entirely different market and a way different time. Rental prices are skyrocketing and more and more rental properties are being built every day. Communities like Lakewood Ranch are now building rental units for folks waiting on new builds in Lakewood Ranch. And the “urgency” to find something to lease along with rental price increases does not seem to be slowing down one bit.

STAY INFORMED As a professional, I want to be beyond informed on as many real estate topics as I can. And, I lean on RASM for that education. Property Management has now made its way to the top of my list and I plan to continue my education through what the RASM Property Management Council (PMC) has to offer. With this ever-changing industry featuring skyrocketing prices, a lack of materials, sellers selling high without a place to go, buyers selling stock and purchasing investment properties, and the increase in “cut-the-agent out” applications, I want to be at the top of my game. I want to be able to not only help others, of course, but be as knowledgeable as possible and to profit as much as I can without putting my customers or myself at risk. That is where PMC comes in.

If I want to learn about the ordinances in my county, pick the brain of a seasoned investment property owner or a licensed Community Association Manager, I have a list of contacts at my fingertips as a PMC Member. If my customers need a last-minute rental or need a business partner referral, I have additional professionals to inquire with. If you merely want to go and learn more about this incredible and much-needed Council, you can go attend one of their

12 | ELEVATE [ APRIL 2022 ]

quarterly get-togethers or attend one of their many education sessions, which are held in person and virtually, through RASM.

UPCOMING SESSION The next session is Ordinances for Seasonal Rentals: How They Come to Life, which will be held in person at RASM South on Tuesday, April 12 from 2:00-4:00 p.m. The cost is free for PMC members and guests pay just $5. We will have information on how you can become a member and get involved, or you can simply join online through RASM. The investment is only $25 a year. It is that easy and the value is definitely there. I hope to see you at our next session on April 12.

The Property Management Council is made up of members of the Association who manage their own or someone else’s properties. PMC members will get access to property management education, be presented with ample networking opportunities, and be kept up to date on industry changes in a monthly newsletter. •

STOP AND THINK. APRIL IS

FAIR HOUSING

MONTH

Visit nar.realtor/FHM to access tools to help you prevent discrimination in real estate.

REALTOR® ATTORNEY JOINT COMMITTEE

Multiple Offers: Obligations and Ideas By: Michael T. Hankin, Board Certified Real Estate Attorney, Hankin & Hankin

I

n our roaring seller’s market, multiple offers on a listing are the new normal.

However, with a great number of offers, comes great responsibility. In this short article, we’ll first define what your minimum obligations are as the listing Realtor® in this situation and discuss some practice tips for handling multiple offers.

LISTING AGENT OBLIGATIONS Pursuant to Florida Statute §475.278, every licensed real estate agent in the state is presumed to have a transaction broker relationship with the parties to the transaction. As a transaction broker, the agent is obligated to “present all offers and counteroffers in a timely manner” and “deal honestly and fairly.”

The obligation to timely present offers is crucial when there are multiple offers in play. All offers should be submitted (unless the agent has been directed otherwise in writing) for the seller’s consideration, even if an offer is obviously inferior to others received.

It must always be remembered that it is the seller’s decision on how to respond to each offer. The diligent buyer’s agent is permitted to check if their offer was presented to the seller under the National Association of REALTORS® Standard of Practice 1-7 which requires the listing agent to confirm the presentation of their offer at the buyer’s agent’s written request.

The obligation to act honestly is equally important.

Any opinion of the offers should be based on objective criteria and any benefit to the agent of selecting one offer over another should be thoroughly disclosed, explained, and documented.

There is no legal requirement to utilize any specific method in responding to a multiple offer situation and many different strategies have been implemented, some of which are discussed below.

and will include a methodology of organizing and evaluating the offers and a plan on how to respond.

Typically, spreadsheets have been utilized to organize and evaluate multiple offers, however, several recently developed online solutions from ShowingTime® and Propy® show promise.

Once a seller receives multiple offers, they may choose to: 1 | Solicit the highest and best offers from some or all of the prospective buyers, 2 | Negotiate/counter offer with one buyer, or 3 | Wait to make a decision and/or receive additional offers.

It is critically important that the seller does not make counteroffers to more than one buyer at a time as doing so may inadvertently obligate them to sell their singular property to more than one person. If negotiations fail or stall with one buyer, the listing agent should ensure that any outstanding counteroffers from the seller have expired or have been properly revoked before moving onto a new potential buyer.

Join the Realtor® Attorney Joint Committee for a seminar discussing multiple offers at RASM South on April 20, 2022 at 1:30 p.m. •

PRACTICE TIPS The first and most important thing an agent can do is to have a plan in place prior to the property hitting the open market. That plan should be agreeable to both the agent’s broker as well as the property owner 14 | ELEVATE [ APRIL 2022 ]

This article is meant for educational purposes only. It is not intended to serve as legal advice and should not be used as a substitute for consultation with an attorney.

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BROKER PARTICIPATION WELCOMED. ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING THE REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS REFERENCE SHOULD BE MADE TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE. NOT AN OFFERING WHERE PROHIBITED BY STATE LAW. PRICES SUBJECT TO CHANGE WITHOUT NOTICE.

FLStockDevelopment StockDevelopment

GOVERNMENT AFFAIRS

Local School Referendum; Florida Insurance Premium Increases; Congressional Spending Bill Impact on Housing By: Max Brandow, RASM Vice President of Advocacy and Member Programs

L

ast month, the voters in Sarasota showed up in a big way to support the community and the school district.

RASM-SUPPORTED SARASOTA COUNTY SCHOOL REFERENDUM PASSES WITH FLYING COLORS Voters in Sarasota County approved a renewal of the school millage referendum by nearly 85%! This is a resounding win for our community and school district.

These school funds go towards teacher salaries, technology funding, and teaching materials.

RASM supported the school referendum, as we have in the past, because good schools make great neighborhoods, which makes for a great real estate market.

FLORIDA HOMEOWNERS BEAR BRUNT OF FAILED INSURANCE COMPANIES Recently, the Florida Insurance Guaranty Association (FIGA) approved an increase of 1.3% on the premiums of all policies sold in Florida. This includes homeowners, aircraft, crops, flood and malpractice insurance policies.

FIGA was created decades ago by the Florida State Legislature to handle insolvent property claims and casualty companies. FIGA pays the costs of any litigation and claims before failing insurance companies’ policies are taken over by other companies.

An additional assessment was also levied by FIGA less than six months ago.

The $1.5 trillion bipartisan package keeps the government running through September 30 and includes money for priorities the National Association of Realtors® (NAR) supports, such as housing programs, rural broadband and surface transportation projects. The bill also reauthorizes the National Flood Insurance Program (NFIP).

Since last October, the government has relied on a series of short-term funding extensions while Congress worked toward a long-term deal. Some highlights of NAR priorities in the bill include:

Flood Insurance: Extends the NFIP through

NEW SPENDING BILL IN CONGRESS AND THE IMPACT ON HOUSING Congress passed a long-awaited bill last month to fund the government through the remainder of the fiscal year, sending it to President Joe Biden for his signature.

16 | ELEVATE [ APRIL 2022 ]

1|

Sept. 30 and provides significant funding for communities to respond to and mitigate the impacts of future disasters, with $276 million for flood mapping.

Broadband: Includes more than $550 million to expand rural broadband services on top of broadband funding included in the American Rescue Plan and bipartisan infrastructure bill last year.

Fair Housing: Contains $85 million for fair housing activities, including the Department of Housing and Urban Development’s Fair Housing Initiatives Program, Fair Housing Assistance Program, and National Fair Housing Training Academy.

Violence Against Women Act: Reauthorizes this legislation and establishes the Violence Prevention Office at HUD. NAR was part of the original group of housing industry supporters that helped craft the housing provisions of the bill.

Transportation: Provides the remaining funding to implement programs and spending in the Bipartisan Infrastructure Framework, which passed in November.

Source: Florida REALTORS®

MARKET ANALYSIS

Lack of Inventory Impacts Prices and Sales in Sarasota Manatee By: Gina McCarthy, RASM Vice President of Communications and Engagement

I

n February 2022, the Sarasota and Manatee housing market continues to be affected by a historically low supply of homes.

According to data from Florida REALTORS® and compiled by the REALTOR® Association of Sarasota and Manatee (RASM), closed sales took a dip last month along with a decrease in pending sales and new listings combined for both property types.

The overall closed sales combined in the two counties decreased by 17 percent from February 2021, with a total of 1,811 sales in February 2022. Compared to last month, February sales are up by 2.6 percent from January 2022.

In the single-family home market, closed sales in Manatee County increased year-over-year by 4.3 percent to 559 sales and decreased in Sarasota County by 16.8 percent to 691 sales. Closed sales for condos decreased in both counties; down by 16.8 percent to 247 sales in Manatee and down by 39.4 percent to 314 sales in Sarasota.

“The February 2022 housing statistics indicate just how low inventory is and its impact on our market.

There simply aren’t enough homes to sell, leaving us with fewer closed sales than the previous year,” said 2022 RASM President Tony Veldkamp, a Senior Advisor at SVN Commercial Advisory Group. “The recent uptick in mortgage rates is beginning to impact affordability for many, especially for first-time home buyers looking to buy as a reaction to rising rent prices. Meanwhile, there is still a large demand coming from out-of-state transplants who are looking to buy in our area of Florida. This imbalance of supply and demand contributes to the rapidly increasing prices we continue to see each month.”

With only around half a month’s supply of inventory, the median sales prices continue to increase year-over-year in both counties. Single-family homes in Sarasota County increased year-over-year by 25 percent to $449,900 in February 2022. In Manatee County, single-family home prices increased by 25.8 percent to $478,000. For condos, the median price in Sarasota increased by 29.9 percent from last year to $368,630,

while Manatee condo prices increased year-over-year by 41.3 percent to $325,000.

The number of properties added to the market in February decreased year-over-year by 0.4 percent for single-family homes and by 11.2 percent for condos.

Since last month, new listings for condos increased by 3.4 percent from January 2022, while single-family new listings decreased by 0.8 percent from January 2022.

Properties are selling in just under a week with the median time from listing date to contract date reported at 6 days for both property types, compared to 16 days this time last year for single-family homes and to 30 days for condos.

Of the 1,811 total sales in February 2022, only one was classified as a foreclosure. As for cash sales, the number of single-family homes bought with cash increased by 5.8 percent from February 2021, while condo cash sales decreased year-over-year by 22.3 percent.

At the end of February, there were 1,287 listings combined in both counties, down by 4.5 percent from January 2022 and down by 42.6 percent from February 2021. Unsold inventory sits at a 0.6-month supply for single-family homes and at 0.5-months for condos.

The inventory of single-family homes decreased year-over-year by 35.2 percent in Sarasota County and by 27 percent in Manatee County. As for condos, Sarasota is down by 63.2 percent from last year and Manatee decreased by 48.8 percent.

Monthly reports are provided by Florida REALTORS® with data compiled from Stellar MLS. For comprehensive statistics dating back to 2005, visit www.

MyRASM.com/statistics. •

myRASM.com | 17

Monthly Market Summary - February 2022 Single-Family Homes Sarasota County February 2022

February 2021

Percent Change Year-over-Year

691

831

-16.8%

346

365

-5.2%

Median Sale Price

$449,900

$359,900

25.0%

Average Sale Price

$632,075

$538,892

17.3%

$436.8 Million

$447.8 Million

-2.5%

Med. Pct. of Orig. List Price Received

100.0%

98.8%

1.2%

Median Time to Contract

6 Days

17 Days

-64.7%

Median Time to Sale

43 Days

65 Days

-33.8%

New Pending Sales

751

1,030

-27.1%

New Listings

788

848

-7.1%

1,223

1,753

-30.2%

Inventory (Active Listings)

492

759

-35.2%

Months Supply of Inventory

0.6

0.9

-33.3%

Closed Sales Paid in Cash

Dollar Volume

Pending Inventory

1,400

2018

2019

2020

2021

Closed Sales

1,200 1,000 800 600 400 200 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F

Median Sale Price

$500K $400K

$300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F

4,000

Inventory

3,500

3,000 2,500

2,000 1,500 1,000 500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F

2018

2019

2020

2021

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Monthly Market Summary - February 2022 Single-Family Homes Manatee County February 2022

February 2021

Percent Change Year-over-Year

559

536

4.3%

219

169

29.6%

Median Sale Price

$478,000

$380,000

25.8%

Average Sale Price

$693,229

$553,312

25.3%

$387.5 Million

$296.6 Million

30.7%

Med. Pct. of Orig. List Price Received

100.0%

99.0%

1.0%

Median Time to Contract

6 Days

13 Days

-53.8%

Median Time to Sale

43 Days

59 Days

-27.1%

New Pending Sales

635

780

-18.6%

New Listings

723

669

8.1%

1,073

1,297

-17.3%

Inventory (Active Listings)

414

567

-27.0%

Months Supply of Inventory

0.6

0.9

-33.3%

Closed Sales Paid in Cash

Dollar Volume

Pending Inventory

1,000

2018

2019

2020

2021

Closed Sales

800 600 400 200 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F

Median Sale Price

$600K $500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F

Inventory

3,000 2,500 2,000

1,500 1,000 500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F

2018

2019

2020

2021

myRASM.com ̺ ̵ Ǥ ͳͷ Ǥ ǡ ͳͺǡ ʹͲʹʹǤ ǡ ʹͲǡ ʹͲʹʹǤ

| 19

Monthly Market Summary - February 2022 Townhouses and Condos Sarasota County February 2022

February 2021

Percent Change Year-over-Year

314

518

-39.4%

221

306

-27.8%

Median Sale Price

$368,630

$283,750

29.9%

Average Sale Price

$551,588

$558,681

-1.3%

$173.2 Million

$289.4 Million

-40.2%

Med. Pct. of Orig. List Price Received

100.0%

97.6%

2.5%

Median Time to Contract

6 Days

25 Days

-76.0%

Median Time to Sale

40 Days

67 Days

-40.3%

New Pending Sales

459

701

-34.5%

New Listings

459

507

-9.5%

Pending Inventory

896

1,179

-24.0%

Inventory (Active Listings)

226

614

-63.2%

Months Supply of Inventory

0.5

1.5

-66.7%

Closed Sales Paid in Cash

Median Sale Price

Closed Sales

Dollar Volume

800 700 600 500 400 300 200 100 0 $400K $350K $300K $250K $200K $150K $100K $50K $0K

2018

2019

2020

2021

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F

Inventory

2,500 2,000 1,500 1,000 500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F

2018

20 | ELEVATE [ APRIL 2022 ]

2019

2020

2021

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Monthly Market Summary - February 2022 Townhouses and Condos Manatee County February 2022

February 2021

Percent Change Year-over-Year

247

297

-16.8%

142

161

-11.8%

Median Sale Price

$325,000

$230,000

41.3%

Average Sale Price

$371,367

$272,932

36.1%

$91.7 Million

$81.1 Million

13.2%

Med. Pct. of Orig. List Price Received

100.1%

97.1%

3.1%

Median Time to Contract

5 Days

34 Days

-85.3%

Median Time to Sale

41 Days

75 Days

-45.3%

New Pending Sales

274

465

-41.1%

New Listings

298

345

-13.6%

Pending Inventory

447

648

-31.0%

Inventory (Active Listings)

155

303

-48.8%

Months Supply of Inventory

0.5

1.1

-54.5%

Closed Sales Paid in Cash

Dollar Volume

600

2018

2019

2020

2021

Closed Sales

500 400 300 200 100 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F

Median Sale Price

$350K $300K $250K

$200K $150K $100K $50K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F

Inventory

1,200 1,000 800

600 400 200 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F

2018

2019

2020

2021

myRASM.com | 21

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COMMERCIAL REAL ESTATE ALLIANCE

Exciting Changes for Downtown Sarasota on the Horizon By: Tony Veldkamp, 2022 RASM President, Senior Advisory at SVN Commercial Advisory Group

O

n February 15, the Commercial Real Estate Alliance (CREA) of the Realtor® Association of Sarasota and Manatee (RASM) hosted their 8th Annual Downtown Horizons breakfast.

This annual event has always provided fantastic information on the developments in our downtowns to local commercial real estate agents, residential agents, their guests, and members of the public. This year’s program was no exception.

PROGRAM HIGHLIGHTS Steven Cover, Director of Planning for the City of Sarasota, and Paxton Kinol with Belpointe, a mixeduse developer currently redeveloping the site of the former Main Plaza, participated in a discussion of attainable workforce housing, zoning, and the overall development process within the City of Sarasota.

In this robust real estate market fueled by low inventory and escalating prices, attainable housing, or housing that professionals at a lower income level can afford, is now on the forefront of everyone’s minds.

The possible solutions for attainable housing appear to be within the City’s grasp with a new proposed Comprehensive Land Use Plan.

ZONING CHANGES Four changes to current zoning regulations were discussed as being needed to increase the amount of attainable housing in the downtown area. The proposed zoning changes include: 1 | An increased height of buildings than what is currently allowed within the downtown core, 2 | Increased residential density bonuses based on a percentage of attainable housing to be constructed, 3 | Decreased parking requirements as studies show the current residential parking requirements are excessive 4 | A streamlined administrative approval process for development projects.

Through Steven Cover’s direction, the City Commission gave approval to pursue changes to the City’s Comprehensive Land Use Plan, that could allow 22 | ELEVATE [ APRIL 2022 ]

some or all of these changes to occur. The Planning Department’s next step is to present the plan to the City Commission in April for approval.

SMART GROWTH At the rate at which Sarasota is growing, it’s important to support this smart growth effort to meet the needs of our current and future residents.

Other changes coming to downtown Sarasota include the ongoing redevelopment of the Bayfront project including a new performing arts hall. This multi-use park is considered a “game-changer” for making downtown Sarasota an even better place to live, work, and play. It will also encourage more redevelopment and private investment north of Fruitville Road, as those areas will be walkable to the new park.

With increased density forecasted for the downtown area, transportation is on everyone’s mind as well. The City is instituting a new trolley system to run free of charge with pick up spots all along Main Street and then taking you out to St. Armand’s Circle and Lido Beach. There will even be a mobile app that you can use to track the trolley so you know where and when you can hop on. Electric scooters are also coming soon as an additional transportation alternative, and more electric vehicle charging stations are seen as a need in the coming years.

Downtown Horizons is just one of many educational opportunities that CREA and RASM provide members to better serve their clients. When looking for a commercial real estate agent to represent your needs, ask if they are a CREA member. Not only do they have access to great education opportunities, but also networking opportunities to sell and lease properties within their group. They are also held to a higher standard as agents through the Realtor® Code of Ethics, just like their residential counterparts. •

2022

®

NAME YOUR GAME Introducing RASM’S 1ST ANNUAL REALTOR® DAY! The RASM REALTORS® Charitable Foundation (RRCF) is going all-in on the activities we love about Florida with a fun day of events and competitions to raise funds for the foundation.

The day will kick off with a WALK-A-THON at Nathan Benderson Park. After a morning walk, we’ll be heading over to the Palm Aire Country Club where you can choose to enter the GOLF, TENNIS, or PICKLEBALL tournament. An After Party will wrap up the day with live music, hors d’oeuvres, beverages, and auctions! SO... IT’S TIME TO NAME. YOUR. GAME.

PRESENTING SPONSORS

MAY 19, 2022

REGISTER AT MYRASM.COM/REALTORDAY

8 - 11 AM WALK-A-THON $75 PER WALKER* 12 - 5 PM GOLF $185 PER INDIVIDUAL* (TEAMS OF FOUR) 2 - 5 PM PICKLEBALL $100 PER PLAYER* (TEAMS OF TWO) 2 - 5 PM TENNIS $100 PER PLAYER* (TEAMS OF TWO) 5 - 8 PM AFTER PARTY $60 FOR NON SPORT PARTICIPANTS *ALL SPORTING TICKETS INCLUDE PASSES TO THE AFTER PARTY

RASM NEWS

Employee Anniversaries

R

ASM happily recognizes the workplace anniversaries of our professional staff.

Tiffany Long, Member Services Coordinator, celebrated her fifth anniversary with RASM in March.

Tiffany assists with membership services like processing membership applications, MLS listings, and Supra keys. She is also the RASM “calendar guru” and the staff liaison for the Commercial Real Estate Alliance group (CREA) formerly known as the CID. Tiffany enjoys working with the different members and getting to know them, and she has a lot of fun with her fellow RASM staff members. She also greatly enjoys working with the CREA group.

In her free time, Tiffany enjoys photography, cruises with the family, going to theme parks with her daughter, and going to concerts.

TJ Baxter is the Video Coordinator for RASM and is celebrating his one year anniversary with the Association this month.

TJ works on video filming, editing, and motion graphics to help RASM fulfill its video needs. The video coordinator works closely with both Realtors® and the Association to create videos that help marketing and messaging for the Realtor® brand. You may see TJ in the studio at RASM South or out at RASM events creating recap videos for social media.

TJ has been working with video and graphics for almost a decade and he absolutely loves it. When TJ isn’t hard at work at RASM he is playing video games, lighting his BBQ grill, or trying to figure out how to make money with Bitcoin. TJ loves the family atmosphere at RASM and is grateful to be a part of the Association.

New Team Members Lynn Lavigne-Quinn, Special Events Coordinator, relocated to Florida from Wawa, Ontario, Canada, nearly five years ago. Lynn joins RASM with an extensive background in Event Management and Indigenous Economic/Community Development.

As the new RASM Special Events Coordinator, Lynn is excited to be working with volunteer committees and staff to plan and execute established events and introduce new and exciting events to the members and community at large.

When Lynn isn’t planning events for RASM, she is hosting dinner parties and game nights for friends and family. She and her husband have two dogs, Simon and Elliott. Lynn enjoys travel, reading, music, art, and providing people with unsolicited facts about Canada.

24 | ELEVATE [ APRIL 2022 ]

Shaniece Mathew is the new RASM Association Services Coordinator.

Shaniece joins the association after working as a service manager at a Homecare Agency. After four years of working in the Homecare industry, she has decided to switch careers, which is what brought her to RASM! Shaniece will be working at the new North office in Bradenton once it opens. As the Association Services Coordinator, she will be managing the front desk and store, as well as assisting with membership.

Shaniece has a Bachelor of Science in Health Sciences, with concentrations in Biological Sciences and Healthcare Administration. She enjoys watching movies, cooking, and baking. She also loves the cold weather and enjoys seeing beautiful mountain views and scenery. •

GLOBAL BUSINESS COUNCIL

The International “Freedom Migration” Tales from Two Countries By: Rob Sartore, Realtor®, Coldwell Banker Realty Sarasota Downtown

F

“

reedom Migration” to Florida has gone beyond U.S. borders. The facts and figures are clear. But for this article, I wanted to personalize this global phenomenon by interviewing two of my international clients to gain a more intimate perspective.

Anonymity was provided to protect my clients’ privacy.

INTERNATIONAL CLIENT INTERVIEWS Client #1 are artists from Germany, who have lived near the border of Luxemburg since 2001.

Client #2 has lived in Ontario, Canada all his life.

WHEN DID YOU START FEELING THE NEED TO MAKE A MOVE?

#1: “In March 2020, we weren’t allowed to do events or concerts. It was getting more restrictive in early 2021. We lost so much work. Even if you had a vaccination, there were still difficulties going anywhere.” #2: “I was always interested in expanding my business in the U.S. Once Covid happened, that was postponed.

As the borders began to reopen, the political situation in Canada deteriorated. So in May 2021, I started seriously exploring my options.

WHAT CAUSED YOUR TURNING POINT?

#1: “We were at a private event at a local restaurant.

The police came and required us to show identification because we weren’t practicing social distancing or wearing masks. The owner and all participants were fined.” #2: “A client fired me for attending a peaceful protest regarding the suspension of rights over the Canadian Covid mandates.”

WHY FLORIDA?

#1: “Mother lives here.” #2: “Freedom, the government, and Florida actively passes laws protecting people’s freedoms. I spoke to Florida friends. I did my research. From a business perspective, Florida is poised for economic growth.

WHAT DID YOUR FRIENDS THINK NOW?

#1: “They were very supportive, wanted to come as well, and were sad to say goodbye. They are happy for us, but sad to stay behind.”

#2: “A few were supportive, but I didn’t share my decision with many people. Most don’t even know I moved here because I work online. Some people closest to me, including my family, disagreed with my decision.”

WHAT RISKS OR SACRIFICES DID YOU ANTICIPATE?

#1: “Starting a business over again.” #2: “Loss of an excellent business income at home and not working right away in the U.S.” WHAT HADN’T YOU PLANNED ON?

#1: “Rent prices and finding an affordable home that suits us.” #2: “How long it takes for my visa to be approved.

Also, how fast inflation and housing have risen over the past year.”

HOW DO YOU FEEL NOW THAT YOU MOVED?

#1: “Awesome, wonderful! It was the right thing to do. It feels much freer here. There are minimal restrictions.” #2: “Very happy and excited to move forward.

I think I’m positioned to grow here in Florida. If I had stayed in Canada, I would have been in the same situation and never had the chance to follow my business dreams.”

IS THE MOVE PERMANENT?

#1: “Permanent, yes, but we will keep our home overseas for now.” #2: “I am here on a two year business investment visa. The goal is to renew and remain. Eventually, I would like to obtain a more permanent status. No one knows what the future holds, but I am determined to follow my dream and see where we end up.”

This Florida “freedom migration” points to a robust future of more international businesses relocating here. These individuals are indicative of those in similar situations, taking risks and, in doing so, demonstrating our innate human desire for freedom.

Florida has a lot to offer, those who live in more restrictive environments are longing for the freedoms and opportunities that Floridians enjoy.

GLOBAL BUSINESS COUNCIL The Global Business Council at RASM is here to assist you in learning more about international connections and information on foreign countries. Join GBC for just $25 a year. For more information, contact the RASM GBC Staff Liaison, Denise Ricciotti, at 941952-3403 or email Global@myrasm.com. • myRASM.com | 25

YOUNG PROFESSIONALS NETWORK

Let’s Get “Reely” Into Instagram Videos!

By: Ariana Gillooly, Regional Account Manager with GIT Florida Title Services

W

hat are Instagram Reels?

They are Instagram’s take on TikTok. You can record and edit multiple 15, 30, or 60-second videos set to popular songs or sounds.

Recent studies have shown that “Reels receive 22% more engagement than regular videos and 9 out of 10 users watch Instagram videos weekly.”1 Your Reels can show up on the “Reels page” on Instagram. That means, if your account is public, that even people who don’t follow you can see and engage with your Reels – that’s a major engagement hack and a huge opportunity to grow your following!

CREATING REELS STEP 1: CHOOSE A SONG/SOUND

Choosing a trending audio is best. The easiest way to do this is to scroll through your “Reels tab” for 10-15 minutes a day and look for trending sounds you want to recreate. You will know if they are trending by seeing an arrow next to the beginning of the song title on the bottom of the screen. If you would like to use that audio, tap on the audio title. You can either use it now or save it for later. If you choose to use the audio, the screen on the left will pop up. It will tell you how long you have to record to fulfill the full audio. If you choose to save the audio, it will go into your Saved audios. You can access that by tapping on the music button on your Reels screen. You can choose which part of the song you would like to use but I wouldn’t worry about changing it because Instagram always chooses the most popular part of the song for you.

STEP 2: RECORD

There are a few different kinds of Reels. The easiest ones are lip-syncing and the pointing to text bubbles ones. That’s a perfect way to start out if you are a beginner to Instagram Reels. For lip-syncing ones, always put the speed on 2-times speed. This 26 | ELEVATE [ APRIL 2022 ]

slows down the audio, making it much easier for you to align your lips perfectly with it, - it also speeds up the final product. Always save to camera roll after each take with the download icon. The effects icon is where you can add filters. The sticker icon is where you can add stickers, gifs, captions, etc. The music icon is where you can edit the sound and volume of your voice if you are talking in a reel and add voice effects.

The brush tool icon is where you can draw on your Reels. The text icon is where you can add text to your Reels for those people who watch without sound. In the article, The Complete Guide to Using Instagram Stories for Business, Hootsuite stated that, “60% of people watch Instagram Stories with the sound on and 40% watch with the sounds turned off.” I would recommend always using subtitles on your Reels!

STEP 3: POST

Once you are happy with everything, hit “next.”

Choose the cover thumbnail from the video (or upload your own). Write your caption and include up to 30 hashtags, and always include the hashtags #reel and #instagramreel, these will increase your following on Instagram and help group content. Always make sure “also share to feed” is toggled on. Also, always tap “Crop Profile Image” and adjust what it will look like as a square on your Instagram grid. Tag any relevant people. Always add a location. Get as specific as you can! Always save the final version to your camera roll.

It saves without audio but it is a lot easier to find the audio again than remake the Reel. Drafts get deleted often.

STEP 4: BECOME INSTA-FAMOUS

Only kidding! But if you do, be sure to thank me when you make it big! I hope this quick guide helped those of you who are Instagram Reel rookies. At the end of the day, just be yourself and have fun with it!

Good luck! • Sources:

1| 2| 3|

17 Amazing Instagram Reels Statistics: What Marketers Need to Know by Tomislav; 35 Instagram Stats that Matter to Marketers in 2022 by Stacey McLachlan. https://blog.hootsuite.com/how-to-use-instagram-stories/ https://tomislavhorvat.com/17-amazing-instagram-reelsstatistics-what-marketers-need-to-know/

RASM NEWS

RASM Recognizes Meghan Keever as ‘Humanitarian’ for Quarter 1 By: Meghan Keever, Realtor®, NextHome Excellence

R

ASM has established a Humanitarian Award to be bestowed quarterly, designed to recognize the Realtors® who are doing great things in our community. The RASM Community Outreach Committee has proudly recognized Meghan Keever, Realtor® with NextHome Excellence, as the RASM “Humanitarian of the Quarter” recipient for the First Quarter of 2022.

Meghan has been chosen for this award due to her hard work and many volunteer hours with Care Net Manasota Pregnancy Center.

Care Net Manasota Pregnancy Center is a Christianbased organization that provides multiple levels of aid for women, men, and families who are facing an unexpected pregnancy, and other pregnancy-related needs. They provide free and confidential education, encouragement, and help to their clients who are in crisis, and they offer a safe place to find compassion, hope, and help, without judgment.

“We help women, men, and families who are dealing with all different situations,” said Meghan. “Whatever stage someone is at, we are here to support them. We don’t turn people away. Some women come to us who are excited to be pregnant, but they just need extra help.

Sadly, some women have suffered a miscarriage and they are in desperate need of counseling or medical care.

Others come to us who are dealing with the fear and anxiety of an unplanned pregnancy. They are lost and desperate and feel alone. We want people to know that we support them, and we are here for them.”

GETTING STARTED Meghan first learned about Care Net Manasota because she was once in need of their services. Her firsthand experience has motivated her to volunteer with the organization and she is passionate about giving back.

“Care Net Manasota is family,” said Meghan. “I am a Board Member now, but that is not how my journey began. I was first introduced to Care Net Manasota by a dear friend of mine ten years ago because I was dealing with my own crisis pregnancy situation. This was a very difficult time in my life. I was in a desperate situation, and Care Net Manasota provided me with the resources and support I needed to make informed decisions for my future. My son is now almost ten years old and to this day, I am still in contact with my Care Net Manasota Counselors; they are my friends. They were a great support when I needed it the most, and I want to offer that same support to others.”

CARE NET MANASOTA SERVICES Care Net Manasota offers multiple services to the community that are free and confidential. They care for people in so many different situations, whether it’s women who are excited about their pregnancies, but they need help with resources, or women who are considering abortion or are suffering afterwards, or women who have suffered through a miscarriage and need support. Services offered include free pregnancy tests, ultrasounds, emotional support, post abortive healing, men’s fatherhood classes, medical, legal, and social service referrals, adoption support and referrals, and much more.

“I am so honored to be a part of the mission at Care Net Manasota,” added Meghan. “We are active in the community, and we want people to know that there is help and support, without judgment. We want to raise awareness in case anyone has an encounter with someone who is in need. This was the case for me. I didn’t know about Care Net Manasota, but my friend did, and she was able to help. Care Net Manasota gave me hope in a desperate time, and that is what we want to offer others. Receiving this award means so much to me. I am truly appreciative for the opportunity to share what Care Net Manasota offers the community.”

Care Net Manasota also has a “Earn While You Learn” program that allows women to earn points by taking classes on pregnancy or parenting and using those points to select baby items in their “Baby Boutique.” These items include donated baby necessities such as clothing, diapers, strollers, breast pumps, new car seats, maternity clothes, playpens, toys, and more. Care Net Manasota gladly accept any gently used maternity and baby items.

SUPPORTING CARE NET MANASOTA Care Net Manasota operates in part by relying on volunteers, donations, and monetary contributions. This worthy organization needs our financial and volunteer support to continue helping our community.

“We recently held our Annual Gala in which we raise much-needed funds and awareness of what we can offer the community,” said Meghan. “We want to spread the word that we are here to help, to offer compassion and support when women and families need it most, so every contribution is greatly appreciated and goes to those in need.” Care Net Manasota’s next Gala will be held in October 2023. Date is TBD. For more information about Care Net Manasota Pregnancy Center, visit https://friendsofcnmpc.org or call the center at 941-751-1966. Care Net Manasota is located at 5111 26th Street W, Bradenton, FL 34207.

RASM sincerely thanks Meghan Keever for her dedication and giving spirit, and we thank all our members who volunteer and give to our community and make a difference in the lives of others. To nominate someone for the RASM Humanitarian Award, email outreach@myrasm.com. • myRASM.com | 27

NEED TO RENEW YOUR LICENSE? CLASS

DATE

CORE LAW

MAY 12

CODE OF ETHICS

MAY 26

CORE LAW

AUGUST 10

CODE OF ETHICS

AUGUST 18

14 HRS CE

SEPTEMBER 6 & 7

GRI 100 SERIES 101

AUGUST 1 & 2

102

AUGUST 15 & 16

103

AUGUST 29 & 30

LEARN MORE AT

myrasm.com/calendar

NEIGHBORHOOD SPOTLIGHT

Summerfield By: Laurie Fox, Realtor®, Coldwell Banker Realty

S

ummerfield is the “Heart of Lakewood Ranch!” It was one of the very first communities built on the Ranch in 1995.

There is a mixture of single-family homes, maintenance-free homes, and condos, ranging in multiple sizes to fit every need.

Summerfield is composed of eight different Neighborhoods: Forest, Glen, Glades, Crest, Green, Park, Place, and The Strand.

This lovely community has very low HOA fees of only $95 a year and offers tennis courts, soccer fields, baseball fields, playgrounds, and lots of trails for biking and walking. There is also a butterfly garden to enjoy!

You will love the beautiful canopy tree-lined streets and mature landscaping throughout! It is conveniently located close to shopping, over 80 restaurants within 15 minutes, the UTC Mall and

shopping center, and downtown Lakewood Ranch Main Street!

Residents of Summerfield also enjoy the quality “A” rated schools in the community. The Summerfield truly offers something for everyone!

SUBMIT YOUR FAVORITE NEIGHBORHOOD Do you have a favorite neighborhood in Manatee or Sarasota that you would like to share? Nominate your neighborhood of choice for a chance to be featured in a future Neighborhood Spotlight segment in the ELEVATE Magazine! Visit www.myrasm.com/ submit-your-favorite-neighborhood-for-a-chance-tobe-in-elevate-magazine and complete a quick form for consideration. We want to hear from you! •

myRASM.com | 29

APRIL 2022

CALENDAR OF EVENTS FRIDAY, APRIL 1 9:00 a.m.

CREA Marketplace [ South ]

10:00 a.m.

Tax Reduction Strategies for the Real Estate Professional [ Online ]

WEDNESDAY, APRIL 6 9:00 a.m.

AHWD: At Home with Diversity [ Hybrid ]

WEDNESDAY, APRIL 20 1:30 p.m.

RAJC: Multiple Offers [ Hybrid ]

9:00 a.m.

CREA Marketplace [ South ]

MONDAY, APRIL 25 Intro to Contracts [ Hybrid ]

THURSDAY, APRIL 7 YPN Trolley Tour: Wellen Park [ South ]

9:30 a.m.

iCE: Roadmap to a Successful Closing [ Online ]

TUESDAY, APRIL 26 9:00 a.m.

9:00 a.m.

CREA Marketplace [ South ]

MONDAY, APRIL 11 1:00 p.m.

New Member Orientation [ Hybrid ]

PMC: Ordinances for Seasonal Rentals [ South ]

8:00 a.m.

GRI 202 (Day 1 of 2) [ South ]

1:00 p.m.

What’s Chapter 83 Got to Do with it? [ Online ]

TUESDAY, MAY 17 8:30 a.m.

CREA Member Meeting [ South ]

WEDNESDAY, MAY 18 9:00 a.m.

All Day

Boost: Marketing Yourself and Open Houses [ Hybrid ]

9:00 a.m.

8:00 a.m.

GRI 202 (Day 2 of 2) [ South ]

9:30 a.m.

Master Your Market with Sun Stats [ Online ]

REALTOR® Day: Name Your Game [ Palm Aire ]

MONDAY, MAY 23

THURSDAY, APRIL 28

GREEN Designation (Day 1 of 2) [ Hybrid ]

TUESDAY, MAY 24 9:00 a.m.

Green Designation (Day 2 of 2) [ Hybrid ]

WEDNESDAY, MAY 4 9:00 a.m.

WEDNESDAY, APRIL 13 8:00 a.m.

iCE: Jumpstart Your Real Estate Career [ Online ]

THURSDAY, MAY 19

TUESDAY, APRIL 12 2:00 p.m.

CREA Marketplace [ South ]

1:00 p.m.

After Hours Event [ TBD ]

WEDNESDAY, APRIL 27 FRIDAY, APRIL 8

9:00 a.m.

FRIDAY, APRIL 22

9:00 a.m.

8:30 a.m.

FRIDAY, MAY 13

BOOST: Running Your Business as a Business [ Hybrid ]

WEDNESDAY, MAY 25 9:00 a.m.

GRI 201 (Day 1 of 2) [ South ]

BOOST: Building your CRM [ Hybrid ]

MONDAY, MAY 9 THURSDAY, APRIL 14 8:00 a.m.

9:00 a.m.

New Member Orientation [ Hybrid ]

THURSDAY, MAY 26 9:00 a.m.

GRI 201 (Day 2 of 2) [ South ]

Code of Ethics [ South ]

WEDNESDAY, MAY 11 FRIDAY, APRIL 15 All Day

2:00 p.m.

BOOST: The Art of Comps [ Hybrid ]

Advanced registration is requested. See event calendar at: myrasm.com/calendar

Office Closed

TUESDAY, APRIL 19 8:30 a.m.

CREA Member Meeting [ South ]

3:00 p.m.

Global Panel with Wine & Cheese [ South ]

30 | ELEVATE [ APRIL 2022 ]

THURSDAY, MAY 12

CALENDAR KEY

9:15 a.m.

Business Partner Meeting [ South ]

[ South ] 2320 Cattlemen Road, Sarasota, FL 34232 [ Hybrid ] Take class online or at RASM South

1:00 p.m.

Core Law [ Hybrid ]

[ Online ] Class is only offered through webinar

UPCOMING CLASSES UPCOMING CLASSES

GRI 201

Learn more at myrasm.com/calendar to register.

TAX REDUCTION STRATEGIES FOR THE REAL ESTATE PROFESSIONAL Friday, April 1

10:00 a.m. - 12:30 p.m.

[ Online ]

After this seminar, you’ll have what you need to bring to your tax accountant, so you’ll qualify for more deductions and increase your spendable income, this year and beyond! Members Free.

AT HOME WITH DIVERSITY Wednesday, April 6

9:00 a.m. - 5:00 p.m.

[ Hybrid ]

AHWD is designed to enable you to work successfully with and within a rapidly changing multicultural market. It will help you to learn diversity sensitivity, how it applies to U.S. fair housing laws in your business, and ways to develop professional guidelines for working with people in the increasingly multicultural real estate market. Members $50. 7 CE HRS.

ICE: ROADMAP TO A SUCCESSFUL CLOSING Thursday, April 7

9:30 a.m.- 12:30 p.m.

[ Online ]

This course will help real estate professionals understand the importance of knowing who is responsible for the various parts of the closing, how to overcome the problems that may be encountered, and getting to the closing table and ensuring that the Realtors® fees are received without obstacles or road blocks! No two closings are exactly the same, and this course will ensure that Realtors® stay on track. .

Members $10. 3 CE HRS.

In GRI 201, you will learn the skills to create a personal promotion plan that is both effective and lasting. Sales and Marketing are discussed in relation to the buying and selling of real estate by demonstrating communication models that gain appointments, listings, and answer listing objections. In addition, learn to prepare a pre-listing and listing presentation, and to apply the elements of a marketing plan to sell a property. Not being aware of some of the tax laws affecting real estate transactions can create liability.

The Tax portion will provide an awareness of the many areas of the tax law and real estate, but the smart real estate professional will encourage their customers to seek professional tax advice from competent tax practitioners. Members $30. 8 CE HRS.

INTRO TO CONTRACTS Monday, April 25

9:00 a.m. - noon

[ Hybrid ]

In this class students will be introduced to the basic elements of a real estate contract. Free.

GRI 202 Wed., Apr 27 - Thurs., Apr. 28 8:00 a.m. - 5:30 p.m. [ South ]

GRI 202, Technology Tools and Resources will provide you with the technology knowledge and services that will make you stand out from the competition.

Consumers have hundreds of opportunities to invest and many times an investor chooses a product because of the knowledge and sales ability of the salesperson.

The Investment portion provides an introduction to investment real estate... real estate terminology, taxation, and principles of investing in real estate.

Members $30. 8 CE HRS.

NEW MEMBER ORIENTATION Monday, April 11

Wed., Apr. 13 - Thurs., Apr. 14 8:00 a.m. - 5:30 p.m. [ South ]

1:00 - 4:00 p.m.

ICE: MASTER YOUR MARKET WITH SUN STATS [ Hybrid ]

The REALTOR® Focus program is REQUIRED training for all new REALTOR® Association Members and must be completed within 90 days of joining RASM. Topics include Membership Responsibilities; Membership Marks Usage; Fair Housing & Antitrust; MLS Rules & Regulations; Association Services; Mandatory Code of Ethics training. Members Free.

Thursday, April 28

9:30 - 11:30 a.m.

$10. 2 CE HRS.

[ Continued on page 32 ]

Designation or Certification Courses [South Office ] 2320 Cattlemen Road, Sarasota, FL 34239

[ Hybrid ]

In this course, you will learn basic statistics concepts in the context of residential real estate and how to draw conclusions about the market. Using the latest tool, SunStats, you will also learn how to make your own custom charts and infographics to share your market knowledge and engage your clients. Members

[ Goodwill Manasota ] 2705 51st Ave E, Bradenton, FL 34203

myRASM.com | 31

UPCOMING CLASSES CONTINUED MLS REQUIRED CLASSES In-person MLS training classes have been canceled at this time. Live webinars are available for required and elective classes. If you prefer to complete your required education by taking a self-paced online class, please visit learn.stellarmls.com.

9:00 a.m. – noon

[ Online ]

1:00 – 2:15 p.m.

APRIL 27 & 28 8:00 a.m. GRI 202 [ South ]

MAY 23 & 24 Green Designation [ Hybrid ]

ABR: Accredited Buyers Representative [ Hybrid ]

[ Online ]

A key purpose of the MLS is to provide real estate brokerages a mechanism to compensate each other for bringing buyers to each other’s listings. In order for this to work, it is critical that we share accurate data, and additionally, enter listings in a way to maintain the cooperative nature of the MLS. This required class for new subscribers reviews the MLS comprehensive rules and regulations to ensure that all users have access to the best data possible.

JUNE 21 & 22 8:00 a.m. GRI 301 [ South ]

JUNE 27 & 28 8:00 a.m. GRI 302 [ South ]

JULY 12 CIPS: Local Markets [ Hybrid ]

JULY 13 CIPS: Transaction Tools [ Hybrid ]

MLS ADDING & EDITING LISTINGS 2:45 – 3:45 p.m.

8:00 a.m. GRI 201 [ South ]

JUNE 1 & 2

MLS COMPLIANCE 101

Multiple Dates

APRIL 6 APRIL 13 & 14

This required class teaches every new Stellar MLS subscriber the basics of how to use the Matrix MLS System to power their real estate business. Topics include navigating the system, setting up a property search, direct and auto emails, managing contacts, and personalizing the Matrix system.

Multiple Dates

(Locations, dates, and times subject to change.)

AHWD: At Home With Diversity [ Hybrid ]

MLS BASIC Multiple Dates

ADDITIONAL DESIGNATION & CERTIFICATION COURSES FOR 2022:

JULY 18 [ Online ]

This class is mandatory for agents who will be adding and modifying listings in the MLS. We walk through the process of gathering listing data, entering listings into the MLS, adding photos and attachments, and modifying listings, and share tips in the listing entry process. •

CIPS: Asia / Pacific [ Hybrid ]

JULY 20 CIPS: Europe [ Hybrid ]

JULY 21 CIPS: Americas [ Hybrid ]

AUGUST 1 & 2 8:00 a.m. GRI 101 [ South ]

AUGUST 15 & 16 8:00 a.m. GRI 102 [ South ]

AUGUST 29 & 30 8:00 a.m. GRI 103 [ South ]

OCTOBER 3 & 4 E-Pro [ Hybrid ]

DECEMBER 6 SFR: Short Sales and Foreclosure Resource [ Hybrid ]

32 | ELEVATE [ APRIL 2022 ]

PROFESSIONAL DEVELOPMENT

Spring Into Action By: Denise Ricciotti, RASM Professional Development Manager

R

eal estate certifications and designations attest to your expertise, experience, and skill set as a Realtor®. They enable you to work in a variety of real estate sectors and demonstrate your competence to potential clients.

UPCOMING CERTIFICATION AND DESIGNATION CLASSES OFFERED AT RASM THIS SPRING:

AT HOME WITH DIVERSITY (AHWD) CERTIFICATION APRIL 6, 2022 The multicultural market is rapidly growing and changing. NAR’s At Home with Diversity (AHWD) certification will teach you how to incorporate topics of fair housing, diversity, and inclusion into your business plan. Give yourself a competitive edge by learning how to work effectively with all clientele.

GRI 201: IT’S ALL ABOUT YOU APRIL 13 & 14, 2022 With more than a million real estate licensees in the United States, effective personal promotion is not optional...it is a necessity. In GRI 201, you will learn the skills to create a personal promotion plan that is both effective and lasting. Sales and marketing are discussed in relation to the buying and selling of real estate by demonstrating communication models that gain appointments, listings, and answer listing objections.

In addition, learn to prepare a pre-listing and listing presentation, and to apply the elements of a marketing plan to sell a property. Knowing the questions to ask the tax professionals can make a huge difference. And not being aware of some of the tax laws affecting real estate transactions can create liability. The Tax portion will provide an awareness of the many areas of the tax law and real estate, but the smart real estate professional will encourage their customers to seek professional tax advice from competent tax practitioners.

GRI 202: TECHNOLOGY AND INVESTMENTS APRIL 27 & 28, 2022 Today’s real estate professional must learn about the latest technology available to serve customers because consumers are demanding more knowledge and services than ever from real estate licensees. In GRI 202, Technology Tools and Resources will provide you with the technology knowledge and services that will make you stand out from the competition.

The Investment portion provides an introduction to investment real estate... real estate terminology, taxation, and principles of investing in real estate.

GREEN DESIGNATION MAY 23 & 24, 2022 GREEN Designees learn real estate concepts, principles, practices, and benefits related to resource-efficient homes.

Information for this designation is provided from the ground-up in a way that makes sense to you and your clients. Give yourself a market edge in the changing real estate industry with the only green credential conferred by the National Association of REALTORS®.

ACCREDITED BUYER’S REPRESENTATIVE (ABR®) DESIGNATION JUNE 1 & 2, 2022 Becoming skilled at buyer representation will help Realtors® change the way they do business and cater to clients at every stage in the home buying process.

An Accredited Buyer’s Representative (ABR®) will gain a unique understanding of homebuyers’ needs and how to best serve them, specialized information to stay on top of home buying issues and trends, and exclusive resources to share with clients.

REALTORS® NEWLY DESIGNATED & CERTIFIED Accredited Buyer’s Representative (ABR®) Etta Yvonne Carter, Coldwell Banker Realty C2EX Barbara M. Clemann, Keller Williams On The Water Certified Wealth Strategist (CWS) Cassandra Gene Yeager, Fine Properties Graduate REALTOR® Institute (GRI) Jacqueline Marie Cleary, Coldwell Banker Realty Karin Rosarne, Realty Executives Gallery Resort and Second-Home Property Specialist Tayna Vy Lilly, Specialized Real Estate LLC Christina Weger, Coldwell Banker Realty Gerald Joseph Burson, Fine Properties Short Sales and Foreclosure Resource® (SFR®) Duiliam Patricia Rodriguez, Michael Saunders & Company Katanya Taite, Coldwell Banker Realty Seller Representative Specialist (SRS) Etta Yvonne Carter, Coldwell Banker Realty Christine Pope, Keller Williams On The Water Deborah Joan Rowland, Corcoran Dwellings Realty • myRASM.com | 33

MEMBERSHIP NEWS

RASM Welcomes New Members By: Jessica Montague, Member Services Manager

NEW DESIGNATED REALTORS® Tiffany Barbee, Premier Properties of SRQ LLC Brian Brockman, Bang Realty Scott Zara Brown, S Brown Appraisals LLC Cassandra Capecchi, Magnolia Real Estate Group, Inc. Wade Davis, Sand and Shore Realty LLC Jon Feshan, Home Wise Realty Group Inc Danielle D. Gladding, Danielle D. Gladding Real Estate Broker Michael Kevin Grant, Florida Dream Team Realty Services LLC Elisabeth Haycook, Emerald Realty Co Adrian Lozano, 1st Premier Realty LLC Karolina A. Moscicki, Palm Homes Realty Inc Sabrina L. Payton-Turner, Align Right Realty SRQ Opulence Hanan Sakakini Shahin, EXP Realty LLC Heidi C. Woods, Heidi C. Woods Lic. RE. Broker

NEW REALTORS® John A. Acosta, Keller Williams On The Water Rebecca Anne Adams, Keller Williams Realty Select Ruben Alcy, Coastal Luxury Partners, Inc. Mark Adam Angeloni, EXP Realty LLC Ali Aoudi Aoudi, Keller Williams On The Water Meliss Armstrong, Compass Florida, LLC. Denis Bardhi, Keller Williams On The Water Katherine Barrie, Michael Saunders & Company Brandi Benson, Keller Williams Island Life Re Joni Carol Berrettini, Mizner Grande Realty LLC Bradley Berzins, Skyway National Partners Joseph Blaise Boncha, Fathom Realty FL LLC Carlos Enrique Bonilla, SRQ International Realty LLC Deanna Leigh Bosschaert-Gruhl, Fine Properties Sabrine Bourguiba Amdouni, Marcus & Company Realty Steven Douglas Boyett, Better Homes & Gardens Real Estate Atchley Properties Jessica Brown, Century 21 All Aces Realty Christopher Kent Brunson, Keller Williams On The Water Erika Budai, Florida Life Team LLC John B. Calovich, Exit King Realty 34 | ELEVATE [ APRIL 2022 ]

Alessandro Antonio Capasso, Living Vogue LLC Donna Michelle Caruthers, Florida Homes Realty & Mtg LLC Courtney Chenkus, Charles Rutenberg Realty Inc. Carol Coia, Alliance Group Limited Stephen Collison, Premier Sotheby’s International Realty Douglas Albert Crawford, CanZell Realty LLC Rajhpatti Cromie, Keller Williams Classic Group Karen Cruz Martinez, RoseBay International, Inc Jordan Culler, Tampa TBI Realty LLC Samuel Luis Del Rosario, Keller Williams Classic Group Robert W. Diamond, Charles Rutenberg Realty Inc Charlotte Lauren Dixon, Own SRQ LLC David Dixon, Greco Real Estate Amanda Marina Doss, Coldwell Banker Realty Briannia C. Dowling, Starlink Realty Inc. Mechele Duhamel, Dalton Wade Inc. Arely Elrod, Robert Slack LLC Bradley Jon Falzarine, Preferred Shore Najat Fayad, Keller Williams On The Water Hannah Ferrara, Keller Williams On The Water Edward French, Coldwell Banker Realty Tracy French, Keller Williams Realty Select George Gabriel, Keller Williams On The Water Kim Galway, Michael Saunders & Company Matthew Genot, Bright Realty Kate Germinal, Keller Williams On The Water Sabrina Gibson, Coastal Luxury Partners, Inc. Angela Graham, Coldwell Banker Realty Lesya Guthery, Dalton Wade Inc Angela Harvey, Bright Realty Emily Grace Holwerda, Preferred Shore Karen M. Iantorno, Coldwell Banker Realty Brian Julian, Keller Williams On The Water Krista Lynn Julian, Keller Williams On The Water Kajal Kamlesh Kadiwar, Real RE Group LLC Sattie Kazas, EXP Realty LLC Scarlet L. Kelly, Keller Williams On The Water Andria Kiel, Coldwell Banker Realty Diana L. Killen, Fine Properties Alec LaMaida, Coldwell Banker Realty David L. Lawrence, Premiere Plus Realty Co Luis Lechuga, Modern International Realty, LLC [ Continued on page 35 ]

MEMBERSHIP NEWS Matthew Legac, KW Suncoast Rosanne T. Linders, ROVI Jeth Thorin Lindsey, Coldwell Banker Realty Melissa Lloyd, Berkshire Hathaway HomeService Katelynn Marcotte, EXP Realty LLC Stephanie Marlowe, Beach Bay Real Estate Dale Martin, LoKation Tracey Elise Massey, RMZ Realty Inc. Jennifer L. McClendon, Keller Williams On The Water Craig Harvey Parks McCoy, Keller Williams On The Water Cheryl McCue, Bright Realty Jennifer Maria Meehan-Fisher, Michael Saunders & Co. Joseph David Mihalak, EXP Realty LLC Ryan Marie Miocic, Platinum Real Estate Hamid Mohajir, Rent Sarasota Kevin Robert Moore, Realtyessential.com Inc Carol K. Nerenberg, Coldwell Banker Realty Mireya Nunez, EXP Realty LLC Kira Parks, Realty Place Chelsea Pena, Preferred Shore Dennis Joel Permut, Keller Williams On The Water Mary Pat Phillips Radford, Michael Saunders & Company Melanie Pokorny, Keller Williams Realty Select Michael Charles Powers, WebPro Realty, LLC Toni Michelle Price, Keller Williams On The Water Grace Quattro, Realty One Group Skyline Mario Miguel Ramos, Paradisus Realty Group CO Tracy K. Rankine, EXP Realty LLC Christopher Rayborn, Zachos Realty Erica Rayborn, Zachos Realty Lyn Marie Riley, Better Homes & Gardens Real Estate Atchley Properties Carling Schatzman, Michael Saunders & Company Tonya Scott, Fine Properties Melonie Seymour, Fine Properties Paula Kozlowski Shaheen, Berkshire Hathaway HomeServices Florida Realty Marlene Resnick Simons, Quartz Coast Realty Inc Mirtha M. Sozen, Baron Holdings Real Estate LLC Mirjana Spurnic, Kona Realty Yicell Suriel, Keller Williams Classic Group Vitaliy Borisvich Tkachuk, Keller Williams Classic Group Kidany Xavier Trinidad Santana, Keller Williams On The Water Duane Andrew Troyer, Kaufman Realty & Auctions Tammi Vazquez, EXP Realty LLC Justis Alan Warhurst, Keller Williams Realty Select Shanon Lynn Wilson, VRI Homes Thomas Donald Woodward, Coldwell Banker Realty Laura Ann Young, Xcellence Realty Inc Taylor G. Yunis, Preferred Shore Ann-Marie Zappone, Century 21 Coastal Alliance Ryan M. Zeman, New Door Real Estate LLC

NEW BUSINESS PARTNERS ALL MY SONS MOVING 108 Ninth St North Bradenton Beach, Florida 32417 Representative: Debbie Eisenback Email: deisenback@allmysons.com Our moving specialists will make sure each item is quilt-pad wrapped, shrink-wrapped, and secured properly in the truck for safe transport to your new home. We are proud to provide a seamless and stressfree moving experience.

ALL TRADES OF ROOFING & CONSTRUCTION 3966 US Highway 41 N Palmetto, Florida 34221 Representative: Mike Faber Email: mfaber@homeandroof.com All Trades is a family-owned and operated business committed to excellence in roofing and construction.

We specialize in roofing services, as well as, construction, home improvements, and restoration. We serve Tampa Bay, Bradenton, Sarasota, Orlando, Palm Beach, Fort Lauderdale and Miami-Dade Counties.

EMBRACE HOME LOANS 3450 Buscheood Drive #112 Tampa, Florida 33618 Representative: Laura Dorsey Email: ldorsey@embracehomeloans.com We realize that every homebuyer is different - so we offer different types of home loans. We’ll help you find the mortgage that fits your individual needs and goals.

We can guide you through every step of the process from application to closing.

LENDUS 3125 53rd Ave E Bradenton, Florida 34203 Representative: Hugo Portal Email: hportal@lend.us With the support of in-house processing, underwriting and funding professionals, we are able to offer fast, personalized service when purchasing or refinancing your home. Our vast collection of lending products is designed to accommodate unique scenarios and offer you more choices.

WOMEN’S COUNCIL OF REALTORS® MANATEE 4654 E State Rd 64 #144 Bradenton, Florida 34208 Representative: Tony Barrett Email: wcrmanatee@gmail.com WCR Manatee is looking to provide more value to our members and rebrand our “Why?”.

Let’s work together this year so people take notice of our network due to our growth and quality of events and presentations. • myRASM.com | 35

PRSRT STD U.S. POSTAGE PAID MANASOTA, FL PERMIT NO. 451

MISSION Empower and engage our REALTOR® community by delivering essential services, resources, education, and experiences that elevate member success and professionalism, while advocating for REALTOR® initiatives and private property rights.

VISION We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

2 14 19 19 350+ 8,300+

counties employees committees directors

affiliates

realtor® members

FLORIDA REALTORS® PAC (2021)

2,754 27 $265,762

members invested in florida realtors pac

major investors

44

#

invested into rpac by rasm members in 2021

largest local association in united states

THANK YOU TO OUR 2022 LEADERSHIP TEAM

7

#

president

Brian Tresidder

Tony Barrett

president-elect

Vice President

Debi Reynolds Treasurer

in florida

Alex Krumm

past president

50,825

$

raised for the foundation in 2021* *As of December 31, 2021

20,000 $36,580 $

RASM SOUTH

TEMPORARY MEMBER CENTER

2320 Cattlemen Road Sarasota, FL 34232

417 12th St. W, Suite 106 Bradenton, FL 34205

in scholarships awarded in 2021 donated to local charities in 2021*

RASM NORTH

UNDER RENOVATION! Bradenton, FL

www.myrasm.com • (941) 952-3400

REALTOR® Association of Sarasota and Manatee, Inc. 2320 Cattlemen Road Sarasota, FL 34232

Tony Veldkamp

largest local association