Plantation Island Resort Branding Manual

Plantation Island Resort Branding Manual

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Table of Contents 1.Company About Values Goals

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2.Logo Typography Color Sizes Background Proportions Space Mistakes

Plantation Island Branding Manual

3.Photography Location Essence

4.Applications Signage Goods

1.Company

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About Us Enjoy watching the sun rise over the Atlantic Ocean. Unwind in one of the whirlpools, or take a refreshing swim in our two outdoor pools at Plantation Island Resort in beautiful Ormond Beach, Florida. Relax by the pool that overlooks the beach or by the landscaped courtyard. Feel at home in spacious 1 and 2 bedroom units with full kitchens and scenic views of the beach and resort grounds. Play shuffleboard here at the resort or enjoy golf, tennis, horseback riding and racquetball all within five miles. Our full-time activities director is ready to assist you or go explore Daytona Beach and Orlando-area attractions within a 90 minute drive. Vacation your way!

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Memorable

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2.Photography

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Plantation Island Branding Manual

Photography Style The Photography used for the Plantation Island Resort should reflect the brand goals and values. The photographs should capture the resorts unique essence and features. Images will represent the brand persona, voice, strategy, and style. Examples could be smiling, happy people in photos, a welcoming exterior and interior, and the surrounding landscape. Photographs should give a sense of what the resort is like and what it can provide.

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Plantation Island

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Plantation Island

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3.Logo

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Plantation Island Branding Manual

Standard Logo The standard logo should be used in only the following colors; full color, black, greyscale, or reversed.

PLANTATION ISLAND RESORT

PLANTATION ISLAND RESORT

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Calibri Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Calibri Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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Plantation Island Branding Manual

PLANTATION L NTATI -24

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0

0

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0 0

0

IISLAND SLLA DRESORT 0

-11 35

0

0

00

0

0

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Color In the logo the colors used should be the following in CMYK, Hex #, RGB, and Pantone.

CMYK: 0%, 6%, 64%, 10% RGB: 229, 215, 82 Hex: #e5d752 Pantone: 459 C

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Plantation Island Branding Manual

CMYK: 0%, 40%, 88%, 3% RGB: 247, 147, 29 Hex: #f7931d Pantone: 151 C

CMYK: 83%, 25%, 0%, 12% RGB: 39, 169, 225 Hex: #27a9e1 Pantone: 2925 C

CMYK: 1%, 0%, 0%, 15% RGB: 214, 216, 217 Hex: #d6d8d9 Pantone: 427 C

CMYK: 0%, 0%, 0%, 0% RGB: 255, 255, 255 Hex: #ffffff Pantone: 000 C

CMYK: 0%, 0%, 0%, 100% RGB: 0, 0, 0 Hex: #000000 Pantone: 6 C

CMYK: 2%, 1%, 0%, 25% RGB: 188, 190, 192 Hex: #bcbec0 Pantone: 420 C

CMYK: 0%, 0%, 0%, 50% RGB: 128, 128, 128 Hex: #a6a8aa Pantone: 422 C

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Minimum size The minimum size the logo and brandmark can be is 1 x1 inches and .75 x .75 inches.

1 x 1 inches

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Plantation Island Branding Manual

.75 x .75 inches

Background The following show the logo is most successful on a light or dark background. Never put the logo on a distracting or contrasting background.

PLANTATION

PLANTATION

PLANTATION

PLANTATION

PLANTATION

PLANTATION

ISLAND RESORT

ISLAND RESORT

ISLAND RESORT

ISLAND RESORT

ISLAND RESORT

ISLAND RESORT

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Proportion The proper propotions should be scaled in ratio to the following measurements.

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Plantation Island Branding Manual

Width 3.05 inches

Width 5.86 inches

Width 5.43 inches

Height: 3.07 inches

Height: 0.76 inches

Height: 0.54 inches

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Space The proper spacing should be scaled in ratio to the following measurements.

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Plantation Island Branding Manual

Height: 6.71

Height: 0.33 inches

Height: 0.36 inches

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Common Mistakes The following is common mistakes made when using the Plantation Island Resort logo.

PLANTATION ISLAND ISLAND RESORT RESORT

PLANTATION ISLAND RESORT

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Plantation Island Branding Manual

PLANTATION ISLAND RESORT

PLANTATION ISLAND RESORT

PLANTATION PLANTATION ISLAND RESORT

ISLAND RESORT

Clear Space The clear space should protect the brandmark using the "O" in "RESORT".

O O

O

PLANTATION ISLAND RESORT O plantationislandresort.com

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4.Applications

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