The American National CattleWomen, Inc. is the voice for women in the US beef cattle industry.
PO Box 700038 St. Cloud, FL 34770
Email: ancw@ancw.org
Volume LV | Issue I
January | February | March
To submit articles, questions, or comments contact: ANCW Communications Committee, Newsletter Editor Connie Tabor communications@ancw.org
The American CattleWoman is designed to promote and develop ANCW programs and membership. It is a newsletter published to inform and serve the membership and to interest individuals in the American National CattleWomen, Inc. association.
All reports and written material are subject to editing. American National CattleWomen (ISSN1042-5233) (USPS 315 470) is published quarterly by the American National CattleWomen, Inc. All rights reserved, including the right to reproduction in whole or in part, without written consent.
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President Casey Matzke, TX | President Elect Debbie Chute - MN | Vice President Cheyenne Sparks - OK
ANCW EXECUTIVE COMMITTEE
President Casey Matzke - TX
President Elect Debbie Chute - MN
Vice President Cheyenne Sparks - OK
Recording Secretary Karen Smith - CO
Executive Director Brandee Mills - UT
Treasurer Cheryl Foster - CA
Past President Nikki Weston - UT
Parliamentarian Kady Porterfield - WA
BOD Chair Kelsi Gambill - MT
Region I Director Brenda Kocher - OH
Region II Director Holly Newsome - FL
Region III Director Donnia Besher - MO
Region IV Director Linda Thorman - TX
Region V Director Tani Wohlbrandt - WY
Region VI Director Stephanie Teskey - AZ
Region VII Director Katrin Van Zandbergen - ND
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FROM PRESIDENT THE
Looking Ahead With Casey Matzke
As we begin a new year with the American National CattleWomen, I want to start by saying what an honoritistoservethisorganizationandeachofyou.
For those who may not know me, I’m a Texas girl who has found her place in agriculture through leadership,service,andconnection. Myinvolvement
in the cattle industry and cattlewomen’s organizations has shown me how powerful it is when women come together with a shared mission. Agriculture isn’t just an industry to me, it’s a community built on relationships, responsibility, and a deep commitmenttothefuture.
That belief is what excites me most abouttheyearahead.
This year, my focus is simple: strengthening connection across our membership while continuing to elevate our role as advocates for beef. Whether you are brand new to CattleWomen or have been involved for decades, your voice matters and thereisaplaceforyouatthetable.
What’s Ahead This Year
To build stronger connections and provide meaningful value to our members, we are launching several initiatives designed to educate, engage,andempower:
Monthly Webinar Series
Each month, we will host a webinar focused on leadership development, beef advocacy, industry education, and practical tools you can use in your own communities. My goal is to bring value directlytoyou,nomatterwhereyoulive.
Monthly Digital Newsletter
Our newsletter will continue to grow as a place forcommunicationandcelebration.
Each edition will include:
1.Member Spotlights (because our women are truly the heart of this organization)
2.Committee updates
3.Leadership insights
4.Opportunities to get involved
5.National Grilling 101 Initiative
Beef promotion remains at the core of who we are. Our National Grilling 101 campaign will provide approachable, practical resources to help youconfidentlyeducateconsumersaboutgrilling steaks, whether at a community event, in a classroom, during a retail demo, or in your own backyard.
We are storytellers. We are educators. We are advocates.
And when we work together, our impact is multiplied.
I truly believe this year holds incredible opportunity. My vision is centered around connection,clarity,andconfidence.
Connectionacrossstatesandgenerations. Clarityinourcommunicationandmission. Confidence in our role as leaders for the beef industry.
Thank you for the work you do in your states and communities. Thank you for showing up, speaking up, and supporting one another. I am excited for the year ahead and grateful to serve alongsideyou.
Let’s make it a year of growth, leadership, and meaningfulimpact.
Withappreciation,
Region I Meeting
This gathering brings together CattleWomen from across the region for collaboration, discussion, and education, including a special “Grilling on the Road” program on Friday evening. Women from all regions are welcome.
Check ancw.org for updates on hotel and registration.
March 27-28, 2026 | Marysville, Ohio
Region IV Meeting
Stillwater, Oklahoma, sets the scene for good conversation, great company, and a Region Meeting rooted in agriculture and camaraderie.
Check ancw.org for updates on hotel and registration.
April 17 - 18, 2026 | Stillwater, Oklahoma
Region II Meeting
Our virtual Region Meeting brings CattleWomen together for conversation, collaboration, and connection—no travel required.
Check ancw.org for updates registration.
Virtual | April 17-18, 2026 Tentative
ANCW Region Meetings
Region III / VII Meeting
Ames, Iowa, sets the stage for a Region Meeting centered on good conversation, shared ideas, and strong connections. Join fellow CattleWomen as we come together to learn, collaborate, and support one another.
Check ancw.org for updates on hotel and registration.
June 25-26, 2026 | Ames, Iowa
Region V Meeting
Join us in Spokane Valley for great food, inspiring speakers, hands-on tours, and a scenic lake cruise—all while connecting with CattleWomen from across the region. We can’t wait to welcome you for learning, laughter, and unforgettable experiences along the Spokane River. Check ancw.org for updates on hotel and registration.
April 30 - May 2, 2026 | Spokane Valley, Washington
Region VI Meeting/WIRED
Set in Hawaii, this Region Meeting and WIRED educational experience offers hands-on learning, thoughtful discussion, and a guided ranch tour highlighting local agriculture. It’s a unique opportunity to learn, connect, and be inspired. Don’t wait, registration is limited.
Check ancw.org for updates on hotel and registration.
April 27-29, 2026 | Waikoloa, Hawaii
President-Elect’s Corner
Debbie Chute, Minnesota
Rooted in Ranch Life, Ready to Lead ANCW Forward
Hello. My name is Debbie Chute. I am excited to serve as your President-Elect for the coming year! Thank you for your support and the opportunity to serve ANCW.
I live with my husband John in north central Minnesota near the small town of Aitkin, about 150 miles north of Minneapolis/St. Paul. John and I own a Red Anguscow/calfranchwith60mamacows.
“I
am excited to serve as your President-Elect for the coming year! ”
We feed out several of our calves and sell farmfreshbeefbythequarter,halforwhole andhavebeendoingthisfor45years.
In addition to working on our farm, I have a full-time job at our rural electric cooperative.Wehavethreegrownchildren andeightgrandchildren.
Thenextfewmonthswillbebusyformeas I attend to President-Elect responsibilities. I will be attending ANCW Leadership Retreat in Texas on the first weekend of March. I will be attending Region meetings over the next few months. And I will be participating in the 2026 Young Cattlemen’s Conference at the end of May andfirstweekinJune.Iamlookingforward to meeting more of the amazing cattlewomenthroughoutourcountry.
If you have any questions or comments for me, please reach out to me at dchute59@gmail.com
What a joy it was to see so many new and returning faces at CattleCon this year! Thank you to everyone that had a hand in making this year’s ANCW events such a success. I am deeply honored to be stepping into the role of ANCW Vice Presidentandtogettoworkalongsidethe dedicated members and leaders who make this organization so impactful. CattleWomen has shaped so much of my personal and professional journey and stepping into this role is both humbling andexciting.
A little about me: I co-own and operate a small mixed-breed cow/calf operation with my husband in Oklahoma. At home, I’m a proudmomtotwospunkylittlecowhands who keep life busy and full of laughter. Professionally, I have served as the Manager for the Oklahoma Agriculture Mediation Program since 2015 and am a certified mediator for the State of Oklahoma. As a registered bead artist with the Choctaw Nation of Oklahoma, I also value the opportunity to honor my heritage and creativity alongside my work inthecattleindustry.
My CattleWomen journey began at the collegiate level in 2010, where I had the privilegeofservingasOklahomaCollegiate CattleWomen President at Oklahoma StateUniversityfrom2013–2014. Thatearly
ANCW VICE PRESIDENT
Cheyenne Sparks, Oklahoma
involvement paved the way for continued leadership, including serving as Oklahoma CattleWomen President from 2021–2023. I’vehadthepleasureofservingonavariety of committees throughout my 16 years of membership and those experiences have only strengthened my belief that our members are the true backbone of our organization!
As I step into the role of Membership CommitteeChair, I wanttofirstrecognize
the outstanding work of the previous membership committee. Their dedication and strategic efforts have positioned us for continued growth and success. Building on that strong foundation, I am excited to work with our committee on upcoming membership drives and new initiatives designed to welcome and engage members at every level. I am particularly eager to further connect collegiates with committee opportunities, encouraging them to get involved early—just as I did—so they can learn from our experienced ladies, develop leadership skills, build lifelong connections, and find theirlastingplacewithinANCW.
It is a true privilege to serve this organization and the beef community we represent.Iamgratefulforthetrustplaced in me and look forward to working together to grow our membership, strengthen our impact, and continue advancingthemissionofANCW!
“It is a true privilege to serve this organization and the beef community we represent. ”
Region I
Brenda Kocher - Galion Ohio
Leading with Faith, Grit, and Passion: My Journey with ANCW
S¾bmi¶¶ed bÝ B eoda Kzche
An hour north of Columbus in Galion, I live a life centered on faith, family, and the cattle industry I deeply love. Agriculture is not just what we do — it is who we are. Raising cattle and caring for the land God has entrusted to us is both a responsibility andablessing.
My journey with the American National CattleWomen (ANCW) began after a conversation with a woman in my county who served as a member and on the national Beef Checkoff Committee. That discussion sparked something in me. I wantedtobecomemoreinvolvedwiththe women of our beef industry, strengthen my leadership skills, and ensure that my voice — and the voices of other cattlewomen—areheard.
“ANCW matters deeply to me because women in agriculture can sometimes be overlooked.”
ANCW matters deeply to me because women in agriculture can sometimes be overlooked. Through this organization, we stand united across the United States with asharedpassionforthecattleweraiseand the families we support. ANCW provides education, leadership opportunities, and a powerful network that strengthens both womenandthebeefindustryasawhole.
I have had the privilege of serving as Region I Director for the past four years and as President of the Ohio CattleWomen’s Association. Representing ANCW at our national conference in Nashville was an incredible honor. My goal throughout my term has been to increase Region I membership and build stronger connections among our states, while encouraging new state affiliates. I am especially excited about the progress in Virginia, where women are stepping forward to strengthen their organization andleadership.
At the conference, we balanced meaningful meetings with fellowship and history. Touring Carnton Plantation — the Civil War field hospital from the Battle of Franklin — was a powerful reminder of resilience and sacrifice. Despite an ice storm altering some of our tour plans, our team adapted, gathering at the Omni Hotel to socialize and prepare for two productivedaysofmeetings.Thankstothe dedication of volunteers, everything ran smoothly, and I am confident our newly elected leaders will continue to strengthen ourorganization.
I also attended sessions with the National Cattlemen’s Beef Association (NCBA) and worked in the trade show booth to encourage new members to join ANCW. One of my greatest joys is mentoring our Collegiate Beef Advocates. Their passion and positivity energizes me and gives me tremendous hope for our future. From legislative days in Washington, D.C., to walking — or rather jogging behind them — in the Beef 5K, I have loved building relationships with these outstanding youngwomen.
Soon, I look forward to hosting some of them in Ohio for a Certified Angus Beef tour, as well as sharing my farm and local grain cooperative with them. March is a busy and exciting month with the Ohio Beef Expo where Ohio CattleWomen have a store booth , Virginia WIRED event, and our Region I meeting — but I wouldn’t haveitanyotherway.
With grit, faith, and passion for the cattle industry, I truly believe we can accomplish anything we set our minds to. Most importantly, we are building bonds with fellow cattlewomen that will last a lifetime —andthatissomethingItreasuredeeply.
Region II
Holly Newsome - Lake County, Florida
S¾bmi¶¶ed bÝ HzllÝ Neרzme
Holly Newsome was proudly raised in Osceola County, Florida and has called Lake County, Florida home for the past 29 years. She and her husband, Scott, along with their three children - Clay, Cogan, and Cashlynn - operate a family-owned cow/calf operation rooted in tradition and stewardship. A Past President of Florida CattleWomen,Hollycontinuestoservethe organizationwithpassionandpurpose.
Holly is always up for a new adventure, and is excited to see where this one takes her.
She currently chairs both the Imogene Yarborough Outstanding Cattlewoman Committee and the Promotion & Events Committee. Her commitment to elevating women in agriculture extends beyond state lines – Holly currently serves as RegionIIDirector,previouslyservingasCoChair of the Board of Directors for the past 2 years, Holly is always up for a new adventure, and is excited to see where this onetakesher.
Region VII
Katrin Van Zandbergen - South Dakota
S¾bmi¶¶ed bÝ Ka¶ io Vao Zaodbe geo
My husband and I have been working into my family ranch for the last 16 years in southcentralSD.Wehave3kidsthatwork alongside us as I homeschool them until 7 grade. We have an annual production sale the first Thursday in March, buy many bull buyers calves back to develop, custom harvest as well as grow beans and corn andlastlyraisequarterhorses.Iamlooking forward to increasing our regions' membership and help the newly added stateswitheventsandgrowth!
th
“I am looking forward to increasing our regions' membership and help the newly added states with events and growth!”
TheSouthDakotaCattlewomenjustcame off of a cooking demonstration at the Women in Blue Jeans event in Mitchell as well as awarded 2 young college students eacha$1000scholarship.
Also a local club prepared goody bags which went to a local vet clinic to hand out to ranchers needing encouragement duringthecalvingseason.
Region V
Tani Miller Wohlbrandt -
S¾bmi¶¶ed bÝ Taoi
Mille Wzhlb aod¶
Wyoming
For those who don’t know me, please allow me to introduce myself. I am Tani Miller Wohlbrandt of Wyoming, and it is my honor and pleasure to serve as your ANCW Region V Director. Thank you for placing your faith in me.I’lldomybesttobeworthyofit.
Region V was well represented in Nashville for our winter ANCW meeting, and I’m very thankful for all the support I received from all of you as I take on this new role. I appreciate you immensely, and I look forward to working with you. Having lived in three of our six Region V states, and having family in two others, I’m only one state down from calling allsixofthemhome.CanIcountskitrips?
I’d like to take this opportunity to highlight
Colorado is especially proud of their Beef Ambassador Program and Event of the Year Program, both of which are providing outstandingoutreach.
Idaho has a chairwoman rather than a president. They held a state convention, whichwasattendedby70members.
Montana held their annual convention in December, which featured presentations on beef tallow beauty products and invisible fence collars. They are now planning for the upcoming activities they hold or participate induringtheyear.
Oregon’s president, Morgan Kromm, and President Elect, Gabrielle Homer were featured in a Nikki Nimlos podcast, Calling All
Wyoming is pleased to announce they will award up to five $1000 scholarships this year and has formed a new fundraising committee to support the scholarship program. Planning for the 2027 annual Region V meeting is in the early stages, as Wyomingwillhostitnextyear.
State Presidents, Christy Hawk – Colorado, Christie Prescott- Idaho, Vicki Taylor –Montana, Morgan Kromm – Oregon, Pam Lewison – Washington, and Becky LangleyWyoming,thankyou,andyourteams.
We have a Region V Leadership page on
Congratulations to our Award Winners Congratulations to our Award Winners
of the Year
ConnieTabor,Oklahoma
ANCW honors a cattlewoman each year who has excelled in beef promotion, leadership and education. This individual’s efforts have enhanced multiple programs of ANCW. The award is given to the one woman who has gone above and beyond to support the mission andvisionofANCW.
Asa5thgenerationrancher,Connie has faithfully served our county, state, and national organizations while playing a key role in raising funds to support ANCW. She has served on a wide variety of ANCW committees and has gone above andbeyondtonetwork,secure,and manage donations for many of our events.
Promoter of the Year
LeannaSpratling,Nevada
Thisawardrecognizesamemberof ANCW who has initiated and participatedininnovativeandhighqualityprogramsintheirlocalunits orstatesinbeefpromotion.
A 5th generation rancher, Leanna andherhusbandhavestartedtheir own herd while staying deeply involved in beef promotion at the county, state, and national levels. She has served on a variety of committees and remains an active, passionate advocate for the beef industry.
Educator of the Year
LaurieMunns,Utah
Thisawardrecognizesamemberof ANCW who has initiated and participatedininnovativeandhighquality programs in her local units orstatesinbeefeducation.
Laurie’s dedication to the beef industry runs deep. She has faithfully served her county, state, and national organizations in a multitude of leadership roles, including serving as a committee member and host for five National Beef Cookoffs, and sitting on the Cattlemen’sBeefBoard.
Promoter of the Year:
Leanna Spratling, Nevada
Recognizes a member of ANCW who has initiated and participated in innovative and high-quality programs in their local units or states in beef promotion.
Her award-winning ranch, including earning the People’s Choice Award for Best Beef in Oklahoma, reflects her commitment to excellence. Connie Beth also has a passion for Ag in the Classroom and loves educating the next generation about agriculture. We are proud to honor her dedication and heart for the beefindustry
Leanna attends ANCW Legislative Days, where she is well versed on the issues, asks thoughtful questions, and represents beef producers with confidence and professionalism.Herleadershipand dedication have caught the attention of many. We are proud to recognizeheroutstandingwork.
Educator of the Year:
Laurie Munns,
Recognizes a member of ANCW who has initiated and participated in innovative and high-quality programs in her local units or states in beef education.
Wherever Laurie goes, she is a champion for beef — educating, advocating, and promoting our industry with passion, whether at her home ranch or on a national stage.Hercommitment,leadership, and heart for education make her more than deserving of this honor.We are proud to recognize herwork
CattleWoman
Returning to Our Roots:
CBAP Reclaims the National Beef Ambassador Name
At the 2026 CattleCon hosted by the National Cattlemen's Beef Association in Nashville, Beef Advocates Rachel Wandell, Kara Tifft, and Natalie Dietrich experienced a milestone start to the new year filled with growth,leadership,andexcitingchange.
“We are thrilled to share that we will be returning to the National Beef Ambassador Program name.”
One of the most meaningful moments of the week was the official approval of our program’s name change. We are thrilled to share that we willbereturningtotheNationalBeefAmbassadorProgramname.Weare excited to continue riding for the brand. As advocates, stepping into this renewed identity is incredibly special. It honors the strong foundation built before us while positioning us for even greater impact moving forward. We are excited for the new opportunities, visibility, and direction that will comewiththistransition.
During CattleCon, we had the privilege of speaking on the panel The Cowgirls’ Case for Beef, where we shared our journeys in agriculture and discussedhowyoungleaderscaneffectivelyadvocateforthebeefindustry in today’s consumer-driven world. Sharing the stage and representing our peerswasbothhumblingandempowering.
Beyond the panel, we attended Cattlemen's College sessions focused on beef technology advancements and emerging innovations shaping the industry. From developments in genetics and herd management tools to sustainability research and data-driven decision-making, we gained valuable insight into how technology continues to strengthen efficiency and consumer trust. We also engaged in discussions surrounding new beef policies, gaining a deeper understanding of legislative priorities and howpolicyimpactsproducersateverylevel.
(Advocates Continued on Page 10)
Connecting with college students, young professionals, and cattlemen from across the country was another highlight of the week. Whether assisting with the Emerging Leaders Launch or networking between sessions, we were reminded that the strength of this industrylieswithinitspeople.Therelationshipsformedand conversations shared in Nashville will continue long after theconventionended.
CattleCon was more than an event; it was a celebration of leadership, progress, and purpose. We are incredibly grateful and truly blessed for the opportunity to represent the beef community, grow alongside industry leaders, and continue advocating under the renewed banner of the NationalBeefAmbassadorProgram.
The application closes on June 1st at 11:59 PT, virtual interviews in July, and the announcement of the new team will be on August 1, 2026.
Movingforward,wehavetheapplicationopenforthe202627 year of service. The application can be found on ancw.org/cbap as well as on our Instagram and TikTok pagesunderlinks.TheapplicationclosesonJune1stat11:59 PT, virtual interviews in July, and the announcement of the newteamwillbeonAugust1,2026.
We are excited to be traveling the country in the coming months, putting on beef events, advocating for the industry,andteachingthegenerationstocomeaboutbeef.
If you have any interest in our team, either attending an event or collaborating, please reach out to ancw.cbap@gmail.com.
Golden Cowbelles’ Corner
“We must understand our past in order to build our future.”
1992 ANCW President Wilma Ackerman
Wilma Ackerman, our 1992 ANCW President, remains a cornerstone of the Sabetha community in northeast Kansas, the very same town where she was raised. Now in her mid-90s, Wilma’s life is a testament to a lifelong dedication to the agricultureindustry.
Deep Roots and Family Legacy
Though she humbly describes herself as just "country people with a small operation," that family farm near Sabetha has been the center of her world. Today, her son and daughter-in-law continue to operatethefarmwhereshewasborn,and Wilmafindsimmensejoyinwatchingher great-grandchildren explore the same landsheandhersistersplayedon90years ago.
Self-described as the "tomboy" of three sisters, Wilma worked side-by-side with her father on their livestock operation. By her junior year of high school, she was working in the office of the family’s livestock auction business—a facility built by her father and uncle. She eventually balanced raising a young family with managing that office, while her husband, George, served as an auctioneer at the yard.Oneofherfavoritememoriesofthose years is her mother’s cooking; her mom is stillfamousforthehamburgerssheserved attheauctionfacilityrestaurant.
A Lifetime of Leadership From Kansas to Tokyo
Wilma’s journey in leadership began long before her national presidency. She served as the Kansas State CattleWomen’s president in 1984 and later helped establish her home county’s CattleWomen’sgroupintheearly2000s.
During her 1992 ANCW Presidency, Wilma traveled extensively, attending meetings across various states and learning from dedicated cattlewomen nationwide. She recalls the Annual ANCW Meeting in Phoenix as a particularly fond memory of her term. Her husband, George, was a constantpillarofsupport,encouragingher through the responsibilities and travel the rolerequired.
A true highlight of her presidency was an international invitation to serve as a judge at the Beef Cook-Off in Tokyo, Japan. Wilma thoroughly enjoyed the experience and the people she met, noting with a smile that while the food was certainly different,itwas"verygood!".
She said, “The food was different, yes, but very good!”
We are incredibly thankful for Wilma’s years of dedication and the legacy she continues to share with the ANCW community.
Ao Io¶e Öie× ×i¶h Wilma Acke mao, W i¶¶eo bÝ Jeaooie Kieho
GENERATIONS
YOU’RE GENERATION #4.
Step Forward. Stay Engaged. Lead. Where Can YOU Make an Impact in ANCW?
Aswemoveintothespringseason,ANCW turns its focus toward leadership, region elections, and continued engagement. The work of our organization does not pause and can only grow stronger when membersstepforwardtoserve.
Spring Region Meetings & Elections
All seven regions will be holding meetings this spring, with Region III and VII combining, and with them come importantelections.
These roles are not honorary positions. They are working leadership roles that directly impact how ANCW operates, communicates,andadvancesitsmission.
Region Directors serve as the vital link between national and state affiliates and serveasavotingmemberoftheExecutive Committee.Beingapartofcriticaldecision making in our organization, sharing information, gathering feedback, and ensuringeverystatehasavoice.
Committee representatives play equally criticalroles:
Budget Committee members steward our financial resources with transparencyandresponsibility. Ways & Means Committee members help generate the funding that fuels ourprogramsandofficertravel. Communications Committee members keep our membership informedandourmessagestrong.
Leadership requires time, commitment, and participation. As elections approach, consider where your skills and interests alignandwhereyoucanfindyourplaceto serveandbeinvolved.
Why Engagement Matters Now
As ANCW continues to grow in influence and visibility, so does the responsibility placed on those who serve. Our officers travel to represent ANCW across the country. Our committees collaborate to strengthen programming. Our advocacy effortsrequireinformedvoices.
None of this happens without members whoarewillingtoengage.
When you attend your region meeting this spring, do more than observe. Ask questions. Consider serving. Encourage capable members in your state to step forward. Be thoughtful about who you electtorepresentyourregion.
Strong leadership does not happen by default—ithappensbydecision.
Why Your Vote Matters
Our structure works because it is member-driven. The women elected this spring will help guide conversations, influence decisions, and shape the directionofANCWforthecomingyear.
When you attend your region meeting, your participation matters. Your vote matters.Yourwillingnesstoservematters. Strong regions build a strong national organization.
Every region brings unique perspectives and priorities. The leaders elected this spring will carry those voices into committee work and Executive Committee decisions that shape ANCW’s direction. Choosing individuals who are prepared, engaged, and ready to srve is essential to maintaining the strength and credibilityofourorganization.
Building the Leadership Pathway
ANCW’s leadership structure is designed to ensure experience and commitment. Tobeeligibletoserveasanationalofficer,a member must have previously served as a State President, chaired or co-chaired an ANCW committee, or served as a Region Director,thesepositionsalsoprovideavote ontheExecutiveCommittee.
In other words, the leaders elected at the regional level today become the foundation of ANCW’s national leadership tomorrow.
Whenyouparticipateinregionalelections, you are not simply filling a position — you are helping shape the future leadership of thisorganization.
Step forward. Stay involved. Begin your path to leadership.
Looking Ahead to Denver
This summer, members will gather in Denver for the ANCW Business Meeting. While the next issue will focus more fully on that event, it is important to remember whythesemeetingsaresosignificant.
The future direction of ANCW is shaped Itiswheretheworkhappens.
As we head into a season of elections and meetings, let this be an invitation — not justtoattend,buttoengage.
K-12 Education Committee
Welcome new committee members
S¾bmi¶¶ed bÝ Debbie Tz e¨
“The F¾¶¾ e belzog¨ ¶z ¶hz¨e ×hz belieÖe io ¶he bea¾¶Ý zf ¶hei D eam¨” ~ Eleaoz Rzz¨eÖel¶
Welcome New Committee Members! It was great to see you all in Nashville. I believeNashvillewasalearningexperience for us all! We certainly learned how to deal with just how cold Nashville can be. It took days to thaw out returning to San Diego andtherain.
Thank you to ANCW Foundation for the Grant to continue our Authors As Readers Project.
Here is a quick rundown of our committee meeting. We were able to have a short time together. We reviewed our existing needsandongoingprojects.Wediscussed our budget. Thank you to ANCW Foundation for the Grant to continue our Authors As Readers Project. Moving forward, we will be contacting previous authors and putting together a timeline on publication of videos. Attending committee members made a motion to continue our excising projects. Motion passed.
Discussion of having each state to have a StateEducationCommitteeandhavea representative attend national meeting. Increasingcommunicationswithinthe committee. Getting our generous book giveawayintothehandsofeachstate.CJ Brownbooksarestillavailable.
Debbie will be attending the Officer Leadership Retreat in the first of March. Afterthismeeting,wewillbesettingadate forazoommeetingofourcommittee.
I would like to Welcome Joyce WellsKlemanwhowillbeourViceChairforthe committee.Iamexcitedtoworkwithher!
As always, we welcome your ideas and new book titles to add to our book list. The new website has helped our readers to find books. Don’t forget to get in touch with your favorite teacher and read. Have your unit hold a read-a-thon with their students
Don’t know how? We can help you with that. Leave us a message on the communicationboard. Thank you for your support with your valuabletimeandenergytoallstudents.
Go Forth. Dream Big and Read!
“Don’t forget to order your FREE CJ Brown book!”
S¾bmi¶¶ed bÝ Jaoe¶ C z×, Mi¨¨z¾ i
Greetings from south-central Missouri.
My husband, Blake, and I are cow-calf producers managing approximately 200 head of mother cows. We have been married for more than 40 years, and for over three decades we also owned and operated a Dodge, Chrysler, and Jeep dealership. We are also blessed with two sons, two daughters-in-law, and six grandchildren, and it is our hope that they willcarryonthefarminglegacysomeday.
Our focus is on feed efficiency, strong growth, and increased carcass weights.
Our cattle program is built around performance and efficiency. We purchase our herd bulls from NextGen Cattle Company in Paxico, Kansas, frequently selecting from the ABS NuEra genetics program. Our focus is on feed efficiency, strong growth, and increased carcass weights. We strive to produce cattle that performwellfrompasturetofeedyardand deliver value throughout the production chain.
At the foundation of our operation is a simpleprinciple:wearegrassfarmersfirst.
Legislative Committee
From the Show-Me State to Washington, D.C.
A Legislative Focus for the Year Ahead
Submitted by Janet Crow, Missouri
Healthy cattle begin with healthy pastures. We place a high priority on pasture management, including weed control, fertility, and maintaining strong forage stands. Clean, well-managed pasture directly supports herd health, performance,andoverallproductivity.
My son Dakota operates a spray drone business, which has become an asset to our farm. Through precision application and overseeding of clover and other forages, we are able to maintain clean fence rows and productive grazing ground. Investing in pasture health is an investmentinthelong-termsuccessofour cattleprogram.
Several years ago, after experiencing back issues that limited my ability to perform the physical demands of daily farmwork, I pursued a new opportunity in public service. I currently serve as the Howell County Collector and am completing the finalyearofmyfirstterm.Iintendtoseeka secondterm.Inthisrole,Ispendtimein
Jefferson City working with legislators on county matters, property rights, and issues that directly affect agriculture, including predator management and policies impactingcattleproducers
Those experiences have strengthened my belief that producers must be engaged in the legislative process. As your newly appointed American National CattleWomen Legislative Chair, my primary goal is to encourage and equip our members to confidently communicate with their elected officials. Legislatorsarepublicservants,andwhenit comes to agricultural issues, we bring practical knowledge and firsthand experience that is both credible and necessary.
I spend time in Jefferson City working with legislators on county matters, property rights, and issues that directly affect agriculture, including predator management and policies impacting cattle producers
One of my first initiatives will be to host a Zoom meeting featuring Pam Lewison, who will share practical guidance on effectively engaging with legislators. This session will focusonpreparation, relationship-building, clear communication, and overcoming hesitation. Our objective is to ensure that every member feels informed, prepared, and confident in advocating for our industry.
(Legi¨la¶iÖe Czo¶io¾ed zo Page 17)
(Legislative Continued)
In addition, I encourage members to participateinlegislativedaysandadvocacy events within your respective states. Many state cattlemen’s and cattlewomen’s organizations provide opportunities to visit state capitols and meet with policymakers. These experiences build confidence and strengthenourcollectivevoice.
This year also presents a significant opportunity as we recognize the International Year of Women Farmers and Ranchers. It is important that we have a strong presence in Washington, D.C., supporting NCBA and ANCW and meeting directly with members of Congress. Discussions surrounding the Farm Bill, predator control, property rights, and other key agricultural issues require ourinvolvement.Ouroperationsmaydiffer across regions, but our shared commitment to responsible stewardship andfoodproductionunitesus.
One of the greatest strengths of American National CattleWomen is the diversity of perspectives across our membership. By learningfromoneanotherandpresenting a unified voice, we enhance our effectiveness as advocates for the cattle industry.
I am honored to serve as your Legislative Chair alongside Cheryl Foster. We are committedtostrengtheningouradvocacy
efforts and supporting each of you in becoming effective representatives for our industry.
Please watch for upcoming information regarding our legislative training Zoom meeting.
Thank you for the opportunity to serve. I look forward to working with you in the yearahead.
Ready to Put Your Voice to Work?
The ANCW Legislative Committee works to ensure cattlewomen have a voice in policies that impact beef production, food security, and rural communities. We monitor key issues, support NCBA priorities, prepare members for advocacy efforts such as the D.C. Fly-In, and provide tools and training to confidently engage with legislators at the local, state, and national levels.
If you are interested in strengthening your advocacy skills and representing beef where decisions are made, we invite you to join us. Look for information on upcoming ZOOM opportunities on our Events Calendar, social media, and ANCW email correspondence.
For more information or to get involved, contact Legislative Chair Janet Crow through our members page on the website or visit www.ancw.org.
Membership Committee
Stronger Together: Building
ANCW One Member at a Time
S¾bmi¶¶ed bÝ Debbie Ch¾¶e
The membership committee has been busy this past year. We had a membership drive from August until December 10th. Members signed up with Chair Debbie prior to the start of the drive. The goal was to get members attending committee meetings they normally did not attend and to recruit new members.
“We
have had two new state affiliates join ANCW over the past year. Iowa and Kansas –congratulations ladies. This is fantastic news!”
Points were earned for attending meetings and each new member recruited. There were 21 members who signed up for the contest. 14 attended the 2025 annual meeting; 11 attended the 2025 summer meeting; nine attend WIRED or region meetings; there were 69 committee meetings attended. The two members who had the most points received a ticket for the 2026 Cowgirl Cotillion. Lucky winners were Cheryl Foster andBrendaKocher!Congratulationsladies!
We continue to update the Member Guide. The Member GuidewillbeavailabletoallmembersonourANCWwebsitein themembersonlyarea.
We have had two new state affiliates join ANCW over the past year. Iowa and Kansas – congratulations ladies. This is fantastic news!
Thank you to all the Membership Committee members who attended our monthly meetings. It was great to get to know you and spend an hour with you each month! This is my last article as your membership chair. I now turn this committee overtoCheyeneSparks,ANCWVicePresident.
THE FEELS GOOD VACCINE
Do good, feel good with Nuplura PH+5.
Nuplura® PH+5 is the newest refined Bovine Respiratory Disease (BRD) vaccine that doesn’t significantly add to the endotoxin load, helping cattle avoid some of the common negative side effects of vaccines.
Ways & Means Committee Strengthening the Foundation and Looking Ahead
S¾bmi¶¶ed bÝ Czooie Tabz
As I step away from serving as Chair of the ANCW Ways & Means Committee, I do so with deep gratitude and pride in what this committee has accomplished together. It has truly been an honor to help support the mission of ANCW through purposeful fundraising and meaningfuleventsthatbringourmembershiptogether.
OneofthebrightesthighlightsformewasbeginningourCowgirlCotillion&AwardsGala— an evening that perfectly reflected the strength, spirit, and unity of cattlewomen across the country.
This year’s Gala was elevated by the energy and humor of entertainer Chad Prather, who brought laughter, fun, and a message that resonated with our audience. His performance created an atmosphere that was both entertaining and unifying, and had the audience connectingwiththestorieshesharedandfindingthehumorintheeverydaythings.
The live and silent auctions were filled with generous bidding, our sponsors showed tremendous support, and cattlemen and women traveled from near and far to be part of the evening. The room was filled with fellowship, celebration of our award winners, and a sharedcommitmenttothefutureofbeef.
Events like the Cotillion are about more than a single night. They help fund programs that strengthen ANCW — from education and promotion to legislative advocacy. They also allowourofficerstotravelandrepresentANCWacrossthestates,sharingourmessageand buildingconnectionsthatmoveourorganizationforward.
None of this happens without the dedication of committee members, sponsors, donors, and volunteers who step up year after year. I am incredibly thankful for each of you who supportedtheworkofWays&Means.
As I pass the leadership of this committee to Corrina Cassler, I am confident the momentum will continue with fresh ideas and new perspectives that keeps our organizationmovingforwardandourmemberscommittedtoensurethatANCWremains financiallystrongandmission-focused.
Thank you for allowing me to serve in this role. It has been a privilege to work alongside womenwhocaresodeeplyaboutbeef,aboutleadership,andaboutoneanother.
Women In Ranching Education & Development Quarterly Update
One of the best parts of the WIRED programs is getting to see other operations and learn what they are doing that may apply to your operation. 2026 is shaping up to make that part of WIRED shine. We’ll be at places focusing on genetics and agritourism, bull selection and commercial operations, exporters and DNA-tested herds, and much more… all in locations you’ll want to explore a few extra days.
We invite you check out the details and make your plans to hit one or more of these edu-vacation events at www.ANCW.org/wired.
While you are planning which one of the 2026 events you want to attend, we’d love to know who wants to host 2027 events. TheWIREDcommittee has agoaltohave
those dates and locations nailed down by summer convention to allow more planning and promotion. If you have a group interested in hosting, let us know at wired@ancw.org possible dates and locations (ranches with a big barn that can hold ~75 people which are within 40 minutes of a hotel that serves breakfasts receivethebestreviews).
As always, if you have suggestions or sponsorship opportunities, give us a nudge.
Have you helped boost the WIRED Facebook and Instagram pages by liking and sharing posts to create awareness of this ANCW program? We always appreciate those interactions because collectively we can reach a much larger audience.
WOMEN IN RANCHING EDUCATION
& DEVELOPMENT
2026 HIGHLIGHTS
• Lots of promotion at CattleCon in Nashville (mini Kleenex boxes, interviews, fingernail clippers, flyers, conversations)
• From Her Side of the Fence: A Female Perspective of the Beef Industry fast-paced, panel discussion on the Marquee Stage at CattleCon was well-received
Industry fast-paced, panel discussion on the Marquee Stage at CattleCon was
• Registrations live for VA, HI, & OR events
• Ranchers’ Resilience grant of over $1000 for the HI WIRED event. Details on the registration page.
• • Ranchers’ on the registration page.
• Working with sponsors and speakers to make 2026 events a must attend
• Working with sponsors and speakers
NCBA: Checkoff International Marketing Committee
structures designed to more clearly connect checkoff investmentstomeasurablevalueforproducers.Thepurpose of the committee is to guide the development of programs designed to expand international market access for and promotionofU.S.beef.
The meeting focused on the U.S. Meat Export Federation (USMEF) which operates in 21 global regions with growing emphasisinNorthandEastAfricaandSoutheastAsia.
While exports are currently down 19%, demand for U.S. beef remains strong worldwide. Challenges with China have created what leaders described as a “halo effect” across Asia with a strategy to diversity markets through Free Trade Agreementsandexpandedrelationships.
USMEF shared how they are using a multi-channel promotionalapproachformaximumimpactininternational markets focusing on in-store promotions, mobile advertisements, influencer paid promotions and owned media resulting in a 101% increase in American BBQ sales –withtwooutletsseeingsalesgrowmorethan300%.
USMEF are also bringing U.S. beef to consumers with education by providing food trucks for onsite grilling/cooking education, meat trucks for retail activities and meat on wheels targeting final consumers.
Accra
Durban
The purpose of this meeting is to discuss the primary animal health challenges facingthebeefcattleindustry.Themeeting was called to order by Chair Barbara Jackson, she welcomed everyone, we approved the minutes from the previous meeting and agenda. She then introduced the first speaker Michael DiBasi who is the Branch Chief of Agriculture Canine Enforcement in the Office of Field Operations.
DiBasi went over the history of how Agriculture Canine Enforcement came to be what it is today through mergers, what theydo,howandwhytheydoit,andfuture plans. The Agriculture Canine Enforcement is also known as the Beagle Brigade, rescued beagles and beagle mixes are trainedtodetectagriculturalgoodssuchas plants,meat,andwood.
Theseanimalsarechosenbecausetheyare small enough to not be intimating while working in international airports around travels, while still having a keen sense of smell and a strong work ethic. They detectedsmuggledplants,meatandwood that could potentially be carrying dangerous diseases and parasites that could deviate the agricultural industry if it gets into the country. They also often find other forms of contraband such as drugs andfrequentlywithotheragencies.
NCBA: Cattle Health & Well Being Committee
Beagle Brigade, NWSW, Asian Tick
Submitted by Leanna Spratling
They are working on expanding this program to include larger dog breeds that cangointootherareassuchasinsidecargo areas of planes. DiBasi thanked the cattlemen for our support and advocacy of fundingfortheBeagleBrigade.
The second speaker was Adis Dijab the Acting Deputy Administrator for the UDSA, APHIS and VS. Dr. gave an issues update and primary focus on The New World Screwworm. He said they are making progress on increasing sterile fly output as that is how this invasion was resolved previously.Thisisbecausescrewwormsonly mate once, so if a female mates with a sterile male, she will not produce any offspring. Dr. Dijab said there has also been a lot of progress made in Mexico (although illegal cattle movement continues to be a problem) and they are hopeful in starting the process of opening the boarder for livestockbackopeninthenearfuture.
The final speaker was Sierra Gwynn from Clemson University College of Veterinary Medicine who spoke on the Asian Longhorned Tick and Theileriosis. Theileriosisisaparasite-on-parasite.
The Asian Longhorned Tick (which Dr. Gwynndescribedasasuppertick)can carry theileriosis orientalis, a bloodborne parasite (protozoan) that causes Theileriosis. Signs of infection include weakness,fever,abortion,reducedmilk production, there are currently no treatments.
Theileriosis has been spreading across the Eastern United States at a rapid rate. However,thereispoortraceabilityonwhere the infections are happening, and it is hard to properly diagnose as it requires a blood test. Additionally, it is very difficult to control the tick. Options include treating tick infested wooded areas with pesticides, using generic parasite control for livestock, andcheckingyourranchforthistick.
The last order of business was the new resolution submitted by the Missouri Cattlemen’s Association “Access of Treatment of Theileriosis orientalis, Ikeda.” That states the NCBA encourages the U.S Food and Drug Administration to support the development and approval of therapeutic options including existing compounds with demonstrated activity against Theileriosis orientalis. ANCW voted tosupportthisresolution,anditwasquickly passedbythecommittee.
NCBA: International Trade Committee
Submitted by Meg Stangl
Kent Bacus gave the NCBA policy update reporting during 2025 the USA has gained access to the Australia and UnitedKingdommarketswithreciprocal tariffs. The overall impact to the low numbersbeefmarkethasresultedinflat exportswhileimportshavesurged.
These imports primarily being lean trimmings for ground beef. Import countriesincludeAustralia,NewZealand, South America, Brazil and Argentina. He statedallimportsneedtobeheldtohigh standards, no exceptions. The lost of access to China market, a 1.4 billion exportmarket,hashadanimpactonall sidesofthebeefindustry.
Bacusstated2026issueslookingforward willbethesupremecourtdecisionofthe IEEPA (International Emergency Economic Powers Act). The USMCA (United States, Mexico, and Canada agreement) will be reviewed and possibly renegotiated. Bacus stated the U.S.needsfullunrestrictedaccesstohelp with seasonal issues and gives us two export options. China will also still be a topic in 2026, however the US needs to be looking towards more countries for exporting and not relying on China so much.
Rosalyn
Nurphy-Jenkins, director of the Labeling and Program Delivery Staff in
the USDA Food Safety and Inspection Service, spoke on implementation of product of USA labeling rules. Erin Borror, U.S. Meat Export Federation spoke on the export market, reiterating Bacus’ comments and stating the China losses equal $150165/head.
Dr. Phil Hadley, Director General of the International Meat Secretariat (IMS)spoke.TheIMS represents the global sector taking
on shared challenges and facilitates discussions on trade, animal health, humannutrition,suitability,etc.
A new policy regarding the European Union Deforestation Regulation (EUDR) submittedbyMississippi,Alabama,North Carolina, Louisiana, Tennessee and Florida Cattlemen’s associations was broughtforwardandpassed.
Whereas,theEuropeanCommissionhas determined that the United State is a low-riskcountryfordeforestation;
Whereas, the United States has long demonstrated responsible forest management practices that safeguard naturalresources;
Whereas, the 2025 EUDR regulation imposes unnecessary restrictions that infringeuponAmericanprivateproperty rights, a foundational freedom for landowners;
Whereas, the U.S. Cattle industry voluntarily engages in conservation practices that preserve working lands and ensure they are passed to future generationsinbetterconditionthanthey werereceived;
Thereforebeitresolved,thattheNational Cattlemen’sBeefAssociation(NCBA)will workinpartnershipwiththeOfficeofthe U.S. Trade Representative and the European Union to secure the permanentremovaloftheUnitedStates fromthescopeoftheEUDR.
NCBA: Property Rights and Environmental Management
S¾bmi¶¶ed bÝ Che Ýl Fz¨¶e
I attended NCBA joint Federal Lands and Property Rights Policy Meeting. Our first speaker was Chad Whiteman, VP, EnvironmentandRegulatoryAffairsforUS Chamber of Commerce. Mr. Whiteman said the permit Process is Broken. The US is on the brink with how fast AI is transforming everything. However, ten times more energy is needed to power the Data Centers needed to house AI. With a broken permit process, it will be very difficult to continue the expansion. The House or Representatives has passed the SPEED Act, the Permit Act and Endangered Species Amendment. But all of these actions have not made any progressintheSenate.
The second speaker was Turner Bridgeforth, Agricultural Advisor to the EPA Administrator. He spoke about the progress on the right to repair and hopefully remove DEF from Ag Equipment. Turner was equally discouragedbytheslowprogressinthe
Senatetotakeanyaction.
We then broke into the just Property Rights & Environmental Management Committeemeeting.
Samantha Werth, Executive Director, US Roundtable for Sustainable Beef spoke about the effort to define land use. Focus onkeepingitSimple.
Mary Thomas Hart gave an update on DC Policy.
WOTUS is almost done, two part test of consistent flow – Regulate clear water features, keep focus on what matters. 44 stateshavesignedon.
NCBA has been able to keep CAFO 402 (Concentrated Animal Feed Operations) Permitsatbay.
Bureau of Req is actively working on ColoradoRiverwaterallocations.
COP30 Conference of Parties –International Climate Change, No longer fundedbyUS–verylittleaction.
SkinnyFarmBillWishList
CaliforniaProp12Fix
CRPGrasslands,additionalfunding.
Mary Thomas Hart gave the DC policy update. She said to expect to see pulled back and rescinded Biden Climate rules. Current focus on PFAS compounds (foam insulation)isnotlookingatagriculture.
We then reviewed the three new resolutions put forward for Public Lands. I was pleased the committee accepted ANCW’s recommendation of including “state lands” in the Wildfire Prevention and Mitigation Resolution. All three resolutionspassed.
www.noble.org
NCBA: Promotion Committee
S¾bmi¶¶ed bÝ Nikki We¨¶zo
The Promotion Committee met at CattleCon on Wednesday, February 4, at the Music City Center. The purpose of the Promotion Committee is to guide the development of programs designed to stimulate consumer preference for and consumption of beef. Approval of these programs takes place at the Summer Business Meeting, and progress is monitoredattheWinterConvention.
The Meat Institute and NCBA are the contractors funded under the Promotion Committee, formerly known as Domestic Marketing.
TheMeatInstitutehastwotacticsthisyear.
Donna Moening from the Meat Import Council presented Tactic A, Channel Marketing and Engagement, and Tactic B, Consumer Promotion and Marketing. These tactics are located in the Northeast region of the United States and focus on vealpromotion.
One highlighted event was the New York Wine and Food Festival in October, where 800 attendees were served stuffed veal. The event was also sponsored by the New YorkandFloridaBeefCouncils.Thesecond tactic partners with the Pennsylvania Beef Council at the Pennsylvania Farm Show and focuses on social media, generating 18,000 views from their first event. The Meat Institute is approved for $235,000 in funding.
NCBAhastwofundedtactics:
A — Beef. It’s What’s for Dinner® MarketingContent
B — Beef. It’s What’s for Dinner® ConsumerAdvertisingandSocialMedia
NCBA reported 3.5 million views on YouTube, 1 million views on “how-to” videos, and 9.5 million website visits in the firstquarter.TheConsumerMarketingand
Social Media tactic delivered 920 million paidadimpressionsonNetflixandReddit.
NCBA partners with state beef councils and reported 21 million additional views. The partnership with the Little League Baseball Championship was a success this year. Meatloaf is currently the number-one searched ground beef recipe. NCBA’s approvedARis$9million.
NCBA: Federal Lands/Property Rights & Environmental Management
Submitted by Wanda Pinnow
While at winter conference in Nashville, TN I attended a joint Federal Lands/Property Rights&EnvironmentalManagement.
Chair Alisa Ogden introduced Chad Whitman, of Environment and Regularity Affairs for US Chamber of Commerce. Mr Whitman spoke about how President Trump only wants smart regulations, it’s a global race for AI to be used. On the NEPA Act, it wants to limit the scope of NEPA, if one was done within a 5 year time that one is good enough. It’s also said that the useofscienceneedstobestreamlined.
The judicial process needs to be reformed also. President Trump has canceled and stopped the funding for solar and wind power projects. There are over 700 endangered species. Only 3% have recovered.
Our next speaker was Introduced by Turner Bridgeforth, Agricultural to the EPA administrator. One of the departments job is keep track of the screwworm. They also handle any issue the livestock industry has with pesticides. They are currently working ongettingDEFregulationsremoved.
Federal Lands meeting. Brenda Younkin, SeniorAdvisor-BLMUpdate.
1.Rangeimprovementslookedatagain.
2. Do need a NEPA study if Lands have alreadybeendisturbed.
3.USWildlifeFireServiceswerecombined.
4.Removedthe7inchstubbleheight.
5. Wild horses and burrow they estimates there are 55,000 in holding. They are in agreementthatthisneedstobefixed.
Next we heard from Steve Lohr, Acting AssociateDeputyChief,NaturalResources
1. They are busy trying to sell lumbrt, are removing dead and old wood on the landscapes.
2. USDA object is to have moreeople on theground.
3. In October implement a five point grazingplan.
4. There are about 10,000,000 acres suitable for grazing, it is not being used, thiswillchange.
5.Incorporatemoretargetedlandscape
6. He would not answer questions about wolfrecovery.
7. The Black vulture are moving further north.
We mostly were told of updates with short explanations. The staff ( NCBA) are very busyprotectingourrightsaslandowners. Ithroughlyenjoythesemeetings.APerson learnssomuch.
Nominations for ANCW’s national awards open in August, with a deadline of October15,2026.
Now is the time to start the conversation within your state.
Do you know an ANCW member in your state who is leading with excellence? Who is promoting beef with passion? Who is educating andmakingalastingimpact?
We will honor outstanding leadersinthreecategories: Outstanding CattleWomanoftheYear PromoteroftheYear EducatoroftheYear
Don’t wait until fall — begin identifying and encouraging yournomineestoday.
For questions contact Awards Committee Chair Ruth Coffey atruth.coffey@cccattleco.com
NCBA: Checkoff Industry Information Committee
S¾bmi¶¶ed bÝ Le¨lee Lzh eoç
During the meeting, four contractors gave a brief update on their projects and activities.
National Cattlemen’s Beef Association (NCBA): There were two tactics that were covered.
·Tactic A – Issues and Crisis Management andPlanning.
The use of the NCBA command center was covered with three areas highlighted. An overview of the analysis and information provided by the command center was given. The command center is also used to information for most plans made and actions taken for issues response and crisis management.Finally, the center is used to maintain and update theFMDinformationwebsite.
·TacticB–BeefQualityAssurance.
They are currently updating resources with many new resources now available.Updated resources include the Antimicrobial Stewardship for Beef Producers and the Beef Quality Assurance Field Guide. There are also new resources in Spanish with the first being the BQA manual. It was reported that the first Spanish speaking transportation certificationwascompletedinDecember.
National Institute for Animal Agriculture (NIAA): It was reported that antimicrobial resisitance is an ongoing threat and conversation. They are implementing regional round tables instead of one large symposium for 2026.There will be four regional meetings which will provide information relevant to the region in addition to the information that is relevant totheeveryoneinthenation.
Cattlemen’sBeefBoard(CBB):
A producer communications update was given on three tactics with the primary focusbeingonthemovablemiddle.
TacticA(InsightsandListening)includeda new survey strategy which used a quantitative survey to supplement the usual qualitative survey. Audience lead messagingwasalsoused.
TacticB(PublishingandReach)consistsof the “The Drive” publishing platform while Tactic C (Outreach) focused on media training.
MeatInstitute:
The report focused on Veal Quality Assurance utilizing third party audits. A virtual veal industry summit will be held thisyear.
Thank you to our WIRED sponsor
NCBA Checkoff Consumer Information Committee
S¾bmi¶¶ed bÝ Dzooia Be¨he
OnWednesday,February4th,IattendedtheCheckoffConsumer Information Committee meeting. The session began with introductions, mainly featuring representatives from the CBB, Federation, and several observers. Presentations from three contractors funded under Consumer Information. Those contractors were, Meat Import Council of America (MICA), Northeast Beef Promotion Initiative (NEBPI), and National Cattlemen’sBeefAssociation(NCBA).
The Committee guides the development of programs that build relationships and content through third-party thought leaders andexpertsthatinturninfluenceconsumerdecisionstobuyand consume beef. Their primary audience is Food industry professionals and decision makers, credentialed experts, educators, consumer influencers, and media. Each contractor explained how they receive authorization requests, funding, and howprogramupdatesareaccessibleviathe“HUB”.
The committee discussed its responsibilities and reviewed the schedule for contractor presentations. The American Farm Bureau Foundation for Agriculture spoke about their efforts, and each contractor highlighted ongoing work to educate educators and provide classroom resources nationwide. Many participants noted how disconnected people are from the value of beef and shared reports on how these programs have benefited them. Theyhavereached9.3millionandhavehadengagementwith1.6 million through tailgating, fall flavors, holiday appetizers, holiday main dishes and cultural traditions. They have amplified by BIWFD social media, recipes on Beefitswhatsfordinner.com, inclusion in Beef So Simple E-newsletter and earned Media placements. They each have several tactics for FY26 to build relationships and content through third-party audiences that in turn will hopefully influence consumer decisions and actions on behalfofbeef.
Reach out to Becca Wall at bwall@beefboard.org for more information.
COMMUNICATIONS COMMITTEE
Telling the Story of Beef — and ANCW
The ANCW Communications Committee keeps our members informed and our mission visible nationwide.
What We Do:
Produce podcasts and media outreach
Manage social media and promote programs
Publish the newsletter and Moos Briefs
Share regional updates across the country
Each region elects a representative to serve on this committee. That representative attends scheduled Zoom meetings, contributes content, and ensures information flows both ways — from national to the states and back again. Although regions are represented, any ANCW member can be a part of this dynamic committee that is the heart of how ANCW keeps our members informed and up-to-date.
This is not a silent position. It requires time, participation, and a commitment to keeping ANCW strong, connected, and informed.
If you enjoy storytelling, social media, writing, or simply staying engaged — step up. Help us amplify the voice of cattlewomen and promote beef with purpose.
For questions or more information contact Leanna Spratling - Communications Committee Chair
