One Maidstone - Annual BID update 2020

ANNUAL BID UPDATE

2020

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SAFETY The One Maidstone BID helps to improve safety for the town centre with CCTV monitoring, Ambassador patrols, radio system and partner working with Kent Police.

BID AMBASSADORS

CCTV MONITORING

Our team of Ambassadors support

One Maidstone is working to provide

businesses by responding to radio

24 hour monitored town centre CCTV

calls, assisting with anti-social

coverage, stepping in to take over this

behaviour issues such as street

service after it was due to move to an

drinkers and begging, attending

unmanned system.

incidents of shoplifting, reporting issues such as graffiti and fly-tipping,

EMERGENCY TRAUMA PACKS

delivering information to premises, acting as first responders to medical

Your BID led the way with a scheme

incidents and helping the public.

issuing Emergency Trauma Packs to town centre businesses, designed to be used as a first response in the event of a critical situation or medical incident. The work of One Maidstone was so successful that it was subsequently rolled out county-wide

by Kent Police, after a visit to the BID team

by Police Crime Commissioner Matthew Scott.

ABUSE GUARDIANS TRAINING The BID partnered with Kent Police

IN 2020, ONE MAIDSTONE WON THE DIVISIONAL COMMANDER’S AWARD FOR ITS PARTNERSHIP WORKING WITH KENT POLICE.

to deliver free domestic abuse awareness training to door and bar staff within the night time economy.

These sessions will be rolled out to restaurant and shop workers when possible.

ONE MAIDSTONE BID

VISUAL IMPROVEMENTS Because One Maidstone knows the pride you take in the appearance of your business, the BID undertakes projects to improve the look of our town centre, such as 2019’s display of floral planters, carrying out days of industrial cleaning and disguising the look of empty units.

EMPTY UNITS

TARGETED CLEANS

CHRISTMAS LIGHTS

The BID provides coverings

We contract days of street

One Maidstone has taken over

for empty units, such as the

improvements such as

provision of Christmas lights

historically significant display at

chewing gum removal and jet

for Maidstone town centre,

98 High Street, installed for the

washing, to provide services

with a new colour scheme and

duration of renovation works.

which aren’t covered by MBC.

design installed in 2019.

FINANCES Total income in year end accounts lower than expected against plan, but actual collection was 95% of total levy as per the business plan with some falling into subsequent financial year. Expenditure lower than planned as a result of timing of staff recruitment during the year and timing of expenditure around Promote elements of the business plan. Total operational costs were £86,784 (20% of income) inline with the business plan. The surplus at the end of Year 1 allowed for proactive progress and contingencies in Year 2.

One Maidstone BID

Business plan

Year ended 30/09/19

Total income

439,246

422,228

Total expenditure

434,275

318,820

Surplus

4,971

103,408

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ONE MAIDSTONE BID

MARKETING AND EVENTS One Maidstone is working to promote town centre traders through advertising projects and campaigns such as a magazine distributed to homes and businesses, social media , press coverage and promotional videos.

We also undertake event management, such as the Christmas lights switch on, and encourage tourism by sponsoring initiatives such as Maidstone Fringe Festival and Elmer’s Big Heart of Kent Parade 2021.

LIGHTS SWITCH ON

TOWN CENTRE MAGAZINE

CAMPAIGN ARTWORK

We welcomed over 4k people

The BID has launched a town

One Maidstone marked

to our first Christmas lights

centre magazine to offer

Remembrance Day with a high

switch on event in 2019,

free editorial coverage to

profile tribute to the Armed

headlined by Dancing on Ice

businesses, distributed to 15k

Forces with a display on the

winner Jake Quickenden.

local residents.

front of The Mall.

CONTACT For operational, service and management enquiries, please contact BID Manager Ilsa Butler: ilsa.butler@onemaidstone.com For promotional support, events and magazine enquiries, please contact Marketing and Communications Manager Sarah-Jane Adams: sarah-jane.adams@onemaidstone.com 01622 678 777 www.onemaidstone.com www.twitter.com/onemaidstone www.instagram.com/onemaidstone www.facebook.com/onemaidstonebid