NEBH Young Professionals Group Creative Concepts

Young Professionals Group Creative Concepts

New England Baptist Hospital Young Professionals Group

Concept one:

YPG social This concept showcases the more social aspect of the group and their networking events in order to promote and recruit members, all the while not undermining their long-term goals and efforts.

This is illustrated through the style of photography and the nuanced language in the boilerplate copy.

Concept one Young Professionals Group

Mission statement: Our aim is to support young professionals as they expand their personal and professional development while making a positive impact as early career employees within the Baptist community working with hospital leaders and board members.

Concept one Young Professionals Group

Boilerplate copy: We want to make a difference at the Baptist. And we do that by simply interacting with other departments and leaders, swapping ideas, having our voices be heard and, most importantly, being social. It’s our goal to educate and offer unique, and diverse, opportunities that make a real impact on the hospital which appeal to young professionals within the Baptist and wider community.

Concept one - Mood board Young Professionals Group

Concept one Young Professionals Group

This logo has several iterations but follows the same secondary color pallet and patchwork-style design of the NEBH Culture Book concept. The tagline messaging is focused on the more collective and social aspect of this concept’s look and feel.

Young Professionals Group

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Creating a more collaborative future for all

Young Professionals Group

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Concept one Young Professionals Group

Are you looking to meet new people, learn and make an impact?

Yes! Come join us at the Young Professional’s Group this Thursday to see how you can make a difference at the Baptist.

New England Baptist Hospital

If meeting new people, developing yourself and learning new ways of working, oh and maybe the odd games night sounds like your kind of thing – then you need to join us this Thursday at the Young Professional’s Group.

New England Baptist Hospital Young Professionals Group

Concept two:

YPG at work This route offers a more ‘hands-on approach’ in its look and feel.

It is showcasing the great work the YPG do and their impact when at work. The copy and styling are tailored to the ‘interacting’ message the YPG want to promote but in a working environment, rather than a social/networking situation.

Concept two Young Professionals Group

Mission statement: Our aim is to support young professionals as they expand their personal and professional development while making a positive impact as early career employees within the Baptist community working with hospital leaders and board members.

Concept two Young Professionals Group

Boilerplate copy: We like to meet new people and patients, interact with leaders, share ideas, be social and, most importantly, have fun. Our goal is to educate and offer unique and diverse opportunities to young professionals that make a real impact in the Baptist and wider community.

Concept two - Mood board Young Professionals Group

Concept two Young Professionals Group

This tagline option is tailored to the inclusion aspect of the group. This is illustrated in the never-ending circle styling and overlapping of colors in the logo, which again uses the hospital’s secondary color pallet.

Concept two Young Professionals Group

Make a difference within your community and with patient care.

Join our Young Professionals Group and have your voice heard.

New England Baptist Hospital

Join our Young Professionals Group – Now’s the time to make a difference in our community and with patient care.

New England Baptist Hospital Young Professionals Group

Concept three:

YPG & leadership This final concept is styled around the goal of the YPG and how they want to make an impact with staff of all levels at the Baptist.

It embodies the professional development and liaisons with leadership as well as the social elements of the group’s mission.

Concept three Young Professionals Group

Mission statement: Our aim is to support young professionals as they expand their personal and professional development while making a positive impact as early career employees within the Baptist community working with hospital leaders and board members.

Concept three Young Professionals Group

Boilerplate copy: We aim to make an impact at the Baptist. We encourage our members to interact with other departments and leaders, swap ideas, be sociable and, most importantly, have fun. It’s our goal, and hope, to educate and offer unique and diverse opportunities that make a real impact on the hospital which appeal to young professionals within the Baptist and wider community.

Concept three - Mood board Young Professionals Group

Concept three Young Professionals Group

Both the logo and the tagline of this route have a much more ‘professional’ look and feel and revert to the hospital’s primary color pallet.

Young Professionals Group

Young Professionals Group

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Young Professionals Group

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Concept three Young Professionals Group

Alternative tagline

Young Professionals Group

Young Professionals Group

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Young Professionals Group

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Concept three Young Professionals Group

Want to make a real impact in your hospital? Interact, collaborate and speak up with the Young Professionals Group. Join us to learn more about bridging the gap.

New England Baptist Hospital

Inspire your peers to make an impact. Be the platform for change. Join our Young Professionals Group.