LEADING WITH PURPOSE : EDITION 1

SAP INTERNAL

SEPTEMBER 2020

LEADING WITH PURPOSE Issue #1

AUG 2020

LEADING WITH PURPOSE

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SEPT 2020

EDITORS WELCOME Welcome to the first edition of our quarterly publication - Leading with Purpose!

Vivek Bapat SVP, Purpose & Brand Experience Marketing

Today, we are confronting several existential challenges such as the COVID-19 pandemic, the intensification of deeply rooted social injustice, and economic anxiety – all at once. In this “crucible moment” for humanity, each one of us is challenged to rise above the ordinary - to do the extraordinary. And it is precisely in these moments, that we are reminded of what an incredible honor and privilege it is to work with each other as ONE SAP across the globe as an extraordinary force multiplier of authentic, values-driven, positive action. This first publication is a celebration of you - it brings together several of these actions that showcases how you at SAP are serving the needs of our customers, our communities. our partners and our colleagues by leading with purpose as an exemplar, and as an enabler.

I hope this issue helps you reflect on our collective work, recognize the contributions of your colleagues, and renew your spirit in service of helping the world run better and improving people’s lives.

With Gratitude, Vivek Bapat

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LEADING WITH PURPOSE

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TABLE OF CONTENTS 1.

INTRODUCTION & PURPOSE STRATEGY

2.

CAMPAIGNS & PROGRAMS

Purpose Site The New Economy Global Citizen Black Lives Matter

3.

6 - 10 11 12- 13 14 - 15

PURPOSE STORIES

How SAP Puts Purpose Into Practice Featured Stories One Billion Lives Activating the SDGs through Gamification

4.

1-5

16 17 18 - 19 20

PURPOSE NETWORK LIVE

Purpose Network Live Series

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5.

SPOTLIGHT EVENTS

22

6.

UPCOMING EVENTS

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CAMPAIGNS AND PROGRAMS

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SAP'S PURPOSE STRATEGY PURPOSE Help the world run better and improve people’s lives OUR PROMISE We innovate to help our customers run at their best CORPORATE OBJECTIVES Achieve our Top 10 Brand Ambition and Reputation, Drive Revenue Growth, and improve Employee Engagement To create positive economic, environmental and social impact within planetary boundaries by: 1) providing products and services that meet the sustainability challenges and opportunities of our customers (enabler) and 2) leading by example in our own sustainable business operations and practices (exemplar).

HOW WE WILL DO IT By enabling the business led-global purpose network at scale (The “SAP Purpose Network”) to co-innovate with customers, partners, government agencies, non-profits, consumers and influencers to discover new solutions to pressing global issues PRIMARY THEMES In support of the 17 UN Sustainable Development Goals

EMERGING THEMES

ACTIVATION FOR EACH THEME: Products

Programs

We enable customers to coinnovate with our products

We execute on world class programs, events, and initiatives

People

Partners

We extend our reach We empower our through customers, people to do good partners, entrepreneurs and to serve as authentic spokespersons

LEARN MORE ABOUT OUR STRATEGY HERE.

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LEADING WITH PURPOSE IN A FRAGILE INTERDEPENDENT WORLD. There can be no doubt that we are living in exceptionally turbulent times.

The dire, existential urgency of the COVID-19 pandemic has cast a long shadow over our once open and seemingly prosperous society. We have had to close borders and shut down businesses, schools, and social centers – separating people physically, economically, and socially.

"COVID-19 exposed the lack of resiliency in our supply chains. More than 100 billion tons of raw materials enter the system each year and add to the fragility and enormous waste generated through overconsumption. We require sustainable, holistic solutions to fix these system-wide issues. The circular economy addresses many of these imbalances by incorporating the reusability of products flowing through the supply chain to reduce problems of waste and pollution. This revolutionary approach to integrating sustainability from the beginning of product development has an indirect impact on public health, education, and the spread of disease within communities built around participating nodes of the chain.

Implementing these sustainable solutions has the potential to unlock $4.5 trillion in economic growth while promoting water and nutrient security, reducing carbon emissions by 45 percent, and reducing waste by 90 percent – all of which ultimately help address this century’s biggest global threat to health: climate change."

READ MORE HERE.

$4.5T

Economic Growth Potential

90%

Waste Reduction Potential

45%

Carbon Emission Reduction

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CAMPAIGNS AND PROGRAMS

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WE INVITE YOU TO EXPLOR

www.SAP.co

We are committed to helping every customer become a best-run meaningful business outcomes to realize both purpose and profi information to discover solutions to pressing global issues, at scale societies, and sustain

CIRCULAR ECONOMY

SOCIAL AND INCLUSIVE ENTREPRENEURSHIP

CLIMATE A

LEADING PURP

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CAMPAIGNS AND PROGRAMS

RE OUR PURPOSE ON SAP.COM

om/Purpose

n business. Our global reach enables organizations to achieve fit. Through our SAP Purpose Network, we connect people and e. Together, we can transform industries, grow economies, lift up n our environment.

ACTION

G WITH POSE

EQUALITY FOR ALL

SKILLED AND INCLUSIVE WORKFORCE

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THE NEW PU

www.SAP.co

URPOSE SITE

om/Purpose

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CAMPAIGNS AND PROGRAMS

LEADING WITH PURPOSE Helping each other Run Better. Together.

At SAP, we believe innovators rise in times of crisis. As we unite around the world to show gratitude for healthcare professionals and all essential workers, we would also like to applaud the SAP Purpose Network: our network of customers and partners leading with purpose during these times. Their efforts of humanity, empathy, and resilience remind us of why we exist in this world. Our solutions and services are simply an enabler for them to innovate in ways none of us had ever envisioned.

Especially now. Thank you.

The core of what SAP delivers – running the world’s most critical business processes – has never been more essential than in this current moment.

Our full focus is on supporting you through this crisis and beyond.

- Christian Klein, Chief Executive Officer, SAP

SEAMLESSLY SHIFTING PRODUCTION

THE POWER OF WE! READ MORE STORIES HERE.

SAVING LIVES WITH MEDICAL DEVICES

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CAMPAIGNS AND PROGRAMS

PUTTING PURPOSE & SUSTAINABILITY AT THE CORE OF BUSINESS

The coronavirus crisis has exposed the many social and economic issues that the world urgently needs to address.

Businesses must embrace sustainability and purpose if they’re to help tackle these problems READ HERE

Now more than ever before, we at SAP want to take meaningful action by putting purpose and sustainability at the core of what we do.

- Thomas Saueressig, Member of the Executive Board for SAP Product Engineering

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CAMPAIGNS AND PROGRAMS

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SAP + GLOBAL CITIZEN UNITE FOR OUR FUTURE End COVID, end injustice, and fight for the world we want.

On Saturday, June 27, SAP joined Global Citizen, the European Commission, top artists, and global leaders, including SAP’s own Christian Klein to Unite for Our Future.

Together, SAP Corporate Social Responsibility and Global Corporate Affairs, SAP Global Diversity and Inclusion Office, Office of the President, NA and the purpose-driven marketing team mobilized quickly in support of the Global Citizen Partnership.

As part of SAP’s global response, we launched a new partnership with Global Citizen, the world's largest movement of action takers and impact makers dedicated to ending extreme poverty by 2030. This partnership gives SAP a global stage to share our commitments to inclusive education, economic opportunity for underrepresented communities, and social justice reform.

THE GLOBAL IMPACT? GLOBAL GLOBAL: UNITE FOR OUR FUTURE MOBILIZED OVER $1.5B IN GRANTS AND $5.4B IN LOANS FOR A TOTAL OF $6.9B PLEDGED Read the final commitments.

MEDIA COVERAGE: Global Citizen Business Insider The New York Times Rolling Stone Variety New York Post Deadline Grammy Time Out Yahoo Entertainment NBC 12

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SAP Is Investing More in Sustainable Business, Social Justice,and Equality

3,574 Press Hits 7.6B Impressions 40 broadcast partners covering over 180 countries

27M Social Media Views

FB: 8.2M Views Twitter: 6.5M View Youtube: 859K Views

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CAMPAIGNS AND PROGRAMS

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DIVERSITY AND INCLUSION BLACK LIVES MATTER. In light of recent protests sparked by racial inequality and police brutality, SAP is creating opportunities and resources to help our employees drive change.

SAP has committed $2M USD to support organizations dedicated to equality and justice, and to help provide better opportunities for our undeserved communities. As part of this commitment, we will be making a $700,000 USD donation in support of the Equal Justice Initiative, an organization committed to social justice reform. We are also launching a $300,000 USD employee match campaign for organizations dedicated to combating racism and making a positive impact in the Black community.

US colleagues can donate here. in support of the Advancement Project, Black Visions Collective, and the NAACP Legal Defense and Educational Fund.

In addition to providing immediate relief, we are committing $1M USD through 2021 to support organizations focused on serving Black communities, small businesses and social enterprises with digital skills programs.

This will include employee volunteer opportunities to get involved.

WHAT FEAR FEELS LIKE AND WHAT ORGANIZATIONS CAN DO ABOUT IT In this blog, SAP Chief Diversity and Inclusion Officer, Judith Williams, speaks to her own personal experience and what organizations like SAP can do for employees and customers who have been directly impacted by the events of the past few weeks.

READ THE STORY.

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With many small businesses struggling during the pandemic, the Coronavirus is disproportionately impacting Black-owned businesses. As we embrace our longterm commitment to standing against racism as a company, SAP's Spotlight Black Businesses, allocates time on our social media channels and this website to promote these businesses in our communities.

The Nominated Black-Owned Businesses!

EVOLVING A MOMENT INTO A MOVEMENT Driving diversity and inclusion must become a priority if intelligent enterprises are to thrive. It starts with asking the right questions.

READ THE ARTICLE

It's time for us to evolve a moment - with the world focused on racial injustice - into a global movement for equality and inclusion. This will not only be good for business, but it will allow us to build a more diverse, more equitable, more inclusive and better future for all.

- Judith Williams, SVP, Global Head of People Sustainability & Chief Diversity and Inclusion Officer, SAP

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PURPOSE STORIES

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HOW SAP PUTS PURPOSE INTO PRACTICE It is our responsibility and duty to step up and help solve the world's most pressing and urgent challenges that impact our employees, customers and communities in which we operate.

- Alicia Tillman, CMO of SAP

Find out how a company with over 100,000 employees, serving 440,000 customers in more than 180 countries, delivers on its commitment to “to help the world run better and improve people’s lives.”

READ MORE.

SAP LAUNCHES COVID TRACING APP SAP’s collaboration with Deutsche Telekom on a contact tracing app in Germany.

SAP SE (NYSE: SAP) today announced that after only 50 days, the German government’s Corona Warn App has been launched and is available for download in Apple’s App Store as well as in the Google Play Store since June 15.

Sharing insights on economic recovery by region and SAP’s collaboration with Deutsche Telekom on a contact tracing app in Germany.

READ MORE.

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PURPOSE STORIES

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FEATURED STORIES

All-female Crew Opens SAP to Help Customers Eyes to Plastic Pollution Track Their Greenhouse Gas Emissions Crisis on Round the World Sailing Expedition

Time for More Diversity: Why the Coronavirus Pandemic is an Opportunity for women

READ MORE.

READ MORE.

READ MORE

How SAP.iO startups support relief efforts for COVID-19

SAP & Customer Pro Bono Collaboration: Innovating Together

Supporting Mental Health

READ MORE.

READ MORE.

READ MORE.

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PURPOSE STORIES

SEPT 2020

ONE BILLION LIVES The SAP One Billion Lives social entrepreneurship initiative helps solve the world’s biggest problems through the best SAP has to offer — our people, technology and resources.

We are living in extraordinary times. The COVID-19 pandemic has forced us to reassess countless assumptions and paradigms about how we define and conduct business and, most saliently, how we live our lives.

Adaire Fox-Martin, Executive Board of SAP SE, Customer Success

By using our technology for good, recognizing and managing COVID-19 outbreaks could be reimagined.

- Adaire Fox-Martin

The surge in communal spirit around the globe can leave one awestruck – from the volunteer armies around the world to significant pivots of SAP customers that have redirected their processes and assembly lines from luxury goods and automobiles to sanitizers and ventilators..

At SAP, we engaged at length in helping governments, customers, and partners cope with the COVID-19 crisis. But beyond that we marshaled the strength of SAP solutions and our individual and collective expertise to fight COVID-19 through our flagship social intrapreneurship program, SAP One Billion Lives, an initiative founded by Adaire FoxMartin, member of the Executive Board of SAP SE, Customer Success.

READ MORE.

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SOCIAL ENTERPRISE VS. COVID-19

One Billion Lives’ latest series champion the stories of social enterprises in the wake of COVID-19. In this episode SAP highlights the stories of resilience and innovation to survive the current economic challenges of the pandemic and explain how corporates can embed social impact into the core of their businesses.

SAP ONE BILLION LIVES SPRINT AGAINST COVID-19 In the six short weeks in which the SAP One Billion Lives Sprint Against COVID-19 took place, 487 ideas were submitted and four projects were chosen for immediate development. Learn more about the ideas here.

SAVING LIVES WITH MEDICAL DEVICES

CONNECTED HUMANITARIAN SUPPLY NETWORK

ABILITY TO SOCIALIZE AND WORK

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PURPOSE STORIES

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ACTIVATING THE SDGS THROUGH GAMIFICATION AT SAP Explore how you can make an impact in the world through SAP's Values to Values Showcase that takes you through a gamified experience to help the world run better and improve people's lives.

PLAY THE GAME HERE

WHEEL OF PURPOSE: SPIN THE WHEEL FOR A BETTER TOMORROW Spin the wheel and test your knowledge around the 17 UN Sustainable Development Goals. Try to get 3 questions right as you work your way through the 2030 Agenda.

PLAY THE GAME HERE

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PURPOSE NETWORK LIVE

PURPOSE NETWORK LIVE

ONE BILLION LIVES | SERIES The SAP One Billion Lives social entrepreneurship initiative helps solve the world’s biggest problems through the best SAP has to offer — our people, technology and resources.

SUSTAINABILITY IN PRACTICE | SERIES This series discusses how SAP and key stakeholders are collaborating to drive systemic change, harness technology as an enabler for sustainability and lead by example through sustainable business operations and practices.

INNOVATIVE SOLUTIONS FROM SAP.iO | SERIES The worst of times calls for the best in all of us. In that spirit, we are incredibly privileged to collaborate with an ecosystem of business-to-business (B2B) startup partners through the SAP.iO program.

CUSTOMER EXPERIENCE | SERIES During this time of change, SAP is here. We are working with leaders around the globe to provide the resources, network and expertise to help companies understand the shifting world around them, innovate and adapt business models, connect with customers, offering engaging experiences and better serve their needs.

WATCH ALL SESSIONS & FOLLOW OUR PURPOSE SERIES HERE.

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SPOTLIGHT EVENTS

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SAP WOMEN FORWARD!

SAP Women Forward is designed to help women realize and celebrate their full potential across businesses, cultures, and communities around the world. Get a glimpse into our events and hear the perspectives of our participants by joining our community on LinkedIn.

VIRTUAL EQUALITY LOUNGE® WITH SAP & DELOITTE Virtual conversations with SAP & Deloitte focused on creating inclusive workplaces, supporting female small business owners, and breaking down systemic inequalities through the power of partnerships.

WATCH THE SESSIONS HERE.

WOMEN IN DATA SCIENCE: DATA SCIENCE IMPACT & ACTIVISM WiDS NYC will bring together fierce thought-leading female data leaders. We invite you to participate and get to know the latest trends and research, also become inspired to join the field. Events on August 4th - 13th 2020.

WATCH THE SESSIONS HERE.

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UPCOMING EVENTS

SEPT 2020

UPCOMING EVENTS: PUTTING SUSTAINABILITY INTO PRACTICE Aron Cramer, CEO at BSR and Daniel Schmid, Chief Sustainability Officer at SAP will share their experiences and insights on how businesses can drive change for a more resilient, inclusive, and restorative economy. Programming on 9 September 2020.

REGISTER HERE.

WEF SUSTAINABLE DEVELOPMENT IMPACT SUMMIT The Sustainable Development Impact Summit, hosted by the World Economic Forum, will convene leaders from government and business, international organizations and civil society to accelerate and scale-up entrepreneurial solutions to tackle climate change and advance sustainable development. Programming on 21-24 September 2020.

REGISTER HERE.

SOCIAL ENTERPRISE WORLD FORUM DIGITAL WITH MUSIC LEGEND NILE RODGERS A week-long programme of keynotes, live Q&A, online networking, and partner-organised fringe events with 3,000 participants from over 50 countries. Programming on 21-25 September 2020.

REGISTER HERE.

#UNITINGBUSINESS LIVE UN GENERAL ASSEMBLY To mark the opening of the 75th UN General Assembly, Uniting Business, hosted by UN Global Compact, will virtually convene leaders to showcase their commitment to the UN’s mission.

Programming on 21-23 September 2020.

REGISTER HERE.

UNITE FOR OUR FUTURE GLOBAL MONTH OF SERVICE Save-the-Date to join your colleagues for this year’s 16th annual Global Month of Service. Due to COVID, things will look a little different this year. You will have opportunities to volunteer virtually, join thought leadership sessions from renowned global leaders like Professor Mohammad Yunus, and learn more about SAP’s social impact programs and how you can get involved at SAP. Updates coming soon!

EMAIL WITH QUESTIONS

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STAY CONNECTED!

“Leading with Purpose” is an SAP internal publication of the Purpose and Brand Experience Marketing team.

To learn more, visit sap.com/purpose and explore Internal Purpose resources here.

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@SAP4Good

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