Portfolio 2023 Santiago Martínez

Visual communication designer from Pontificia Unviersidad Javeriana

Cali with emphasis in corporate identity and editroail design, visual identity and branding leader with +3 years of experience focused on technology products for the financial markets industry.

With interests in illustration, UX/UI, web design and branding.

Mi nombre es Santiago Martínez S. y este es mi portafolio

As a designer I consider that conceptualization, creativity, focus on details and versatility are key strengths for the realization of creative projects, oriented to the solution of problems through visual elements that have foundations that contribute to the culture of design.

Proyect:

Swiset S.A.S

Swiset is a digital platform that acts as a cloud journal for investors in financial markets.

For this project we made a redesign of their website which is still in progress, the purpose was to give it a fresher and cleaner image, complying with their philosophy of “simple & wise trading”, animations, illustrations and web layout were made.

Used Softwares

Web: https://swiset.com

Proyect:

Weh design and social media

Fridom Finance

Fridom is the solution for people who want to access digital assets but do not know how to do it.

For this design we took into account the blockchain aesthetics, since being cryptocurrencies, it was given a technological and futuristic feature.

It was developed in a one-page for simplicity and ease of navigation for the user.

Used Softwares

Webpage: https://community.fridom.finance

¿Sabes cómo proteger tu capital?

Ahorrar en activos refugio como el Oro y el Dólar, 2 de los activos que actúan como ancla gracias a sus condiciones de liquidez, tranzabilidad y confianza, permiten que las personas depositen su capital en estos.

1

El precio del petróleo, se fija en dólares, al igual que los bonos del tesoro de EEUU. Lo que genera una gran confianza en al divisa y además una gran liquidez.

2

El oro tiene alta importancia debido a sus propiedades y aplicaciones económicas y además, sirve como reserva de valor para la economía.

Fridom, teniendo en cuenta estas razones de peso y que el Oro, es un activo que durante las crisis tiende a ganar valor, ha creado un fondo de ahorro que te permitira sacarle el mayor beneficio de tener un capital ahorrado en un portafolio compuesto por estos 2 activos

Tu capital se distribuirá de la siguiente manera

AHORRA SIN COMISIONES

Oro: 20-25%

! !

Valorización últimos 10 años

Te ayudará a preservar tu capital de manera segura y rapida, todo desde la tecnologia blockchain

Dólar: 75%-80%

La compra mínima es $100USD

Busca darle prioridad al dolar que brinda estabilidad y aprovecharnos de las variaciones del precio del oro para generar valor

“El mejor momento para ahorrar es hoy, el otro fue ayer”

Una imagen vale mas que mil palabras, como podemos observar en la gráfica, el oro durante el periodo del Covid-19, es decir finales del 2019, todo el 2020 y 2021, incrementó su valor. ¿Pero esto a qué se debe? Durante este periodo de pandemia, los gobiernos mundiales se vieron obligados a tomar medidas tales como cuarentena, cierre de fronteras y cierre de puertos para proteger sus ciudadanos, tales medidas afectaron la economía y generaron incertidumbre, y la incertidumbre es algo que no se lleva bien con los portafolios. Dado esta situación historica. Los grandes acreedores de activos se refugiaron en el Oro por lo que el metal paso a ser mas cotizado debido a su alta demanda.

*Promedio anual

Tus activos se convierten en FRPF

Fridom, ha creado un fondo de ahorro para que tu puedas proteger tu capital y darle el destino que desees a tu ahorro. El portafolio compuesto permite tener la valorizacion del oro junto con el cambio positivo del dólar frente al peso, en un solo lougar. Todo ha sido estructurado para que a largo plazo, el capital que este dentro de este fondo, perdure con su mismo valor dentro del tiempo.

Proyect:

VAOVA travel is a company from Bogota, Colombia, whose main service is to offer university trips to renowned institutions such as Harvard, Standfford, among others.

The project that was carried out was a total migration from one server to another, applying small tweaks to perfect its design. It was done in Wordpress using Elementor.

Used Softwares

Webpage: https://vaovatravel.com

Proyect:

Babies & Toys

Babies & Toys is a toy and baby clothing company. Babies & Toys is looking to bring foreign merchandise to Colombia for infants.

The project was developed as a website with an e-commerce to have their online store, the website went into production and is currently under development, however all the visual design was done.

Used Softwares

Web site prototyping developed for Macarena Hub

Web Design

Proyect:

Darlin Studio

Darlin is a fashion designer who develops workshops for those interested in learning about textiles, brand design, among other things.

The project aimed to implement a new website, which developed its web design to have visual references. In addition to giving the essence of her personal brand iDarlin.

Used Softwares

Web site prototyping developed for Macarena Hub

Proyect:

Live Love Jazz

Live Love Jazz arises as a personal project due to the completion of a geometric vector illustration course. We started with a concept, which was finally decided by Jazz, we developed a moodboard, and a sketch taking into account the animals and the origins of Jazz, New Orleans. Finally, drawing techniques, vector illustration, image effects and typography were combined.

Used Softwares

Moodboard

Proyect:

The Groovie Bull Cult

TGBC is a project developed in conjunction with Nicolás Toro, with this project we sought to combine the current with the retro, taking as a concept the decade of the 60s, combined with the main character, a bull, taking the creator’s surname as the character.

The purpose is to take collections of the different decades of history for the main character.

Used Platforms

Final Results

Mockups

Proyect:

AOI is a venture of the city of Cali which seeks to capture Japanese concepts in clothing, clothing is launched in “drops” so that there is a certain level of exclusivity and that people really take ownership of the clothes they use, in addition to making shirts with quality and durable materials to go against fast fashion, which is one of the biggest causes of pollution today.

Used Softwares

Final Results

Proyect:

hobby illustrations

This is a compilation of illustrations developed as a hobby to reinforce illustration techniques and methods. Used Softwares

Proyect:

Dozë is a brand developed in the U.S. which seeks to combat hair problems through ingestible products such as gums, acting as a multivitamin with biotin.

The project that was developed had the purpose of giving it a distinctive and elegant identity, without increasing prices for being elegant, mockups and real applications for printing were implemented.

Used Platforms

Moodboard

Packaging

Proyect:

Innovación educativa

The “Innovación educativa” brand aims to reflect with image and actions, that the Pontificia Universidad Javeriana Cali is the University where more people want to be educated, the University with which more actors in society want to build lasting alliances and the University where more people with high human and professional skills want to work. Winner of 3rd place in the Javeriana Cali educational innovation contest.

Aplicaciones