MY HOMETOWN

DEAN'S JOURNEY: FROM CORPORATE SUCCESS TO COMMUNITY LEADERSHIP

In the heart of Santee resides a man whose journey epitomizes the spirit of dedication and entrepreneurial flair. Meet Dean Velasco (commonly known by friends as just “Deano”), a devoted member of Santee's social and business landscape, whose story encapsulates the essence of commitment to both family and community. Dean's tale begins with a quest familiar to many: the search for the perfect place to raise a family. In 2002, Dean and his family chose Santee as their home.

Fuelled by a desire to be actively involved in his newfound community, Dean wasted no time immersing himself in various initiatives. From coaching youth soccer in AYSO to guiding aspiring softball players in the ASA league, Dean's presence became synonymous with dedication and passion for nurturing young talent. And despite enjoying a successful corporate career spanning over two decades in the tech industry, he hungered for more. In 2017, seizing an opportunity to cultivate his entrepreneurial spirit, Dean embarked on a new chapter by opening the renowned Riverwalk Grill in Santee's Town Center Community Park. With its resounding success, Dean's culinary venture burgeoned into a beloved fixture within the community.

In pursuit of new horizons, he ventured beyond Santee's borders, seeking opportunities to leave an indelible mark elsewhere. In 2021, he breathed new life into a struggling establishment in La Mesa, founding Deano's Pub—a testament to his tenacity and unwavering commitment to his craft. Yet, Dean's heart remained firmly rooted in Santee. Despite his ventures elsewhere, he continued to champion local causes and remained actively involved in community affairs. Serving as Chairperson of the Santee Parks and Recreation Committee (SPARC) and contributing to the Santee City Council Salary Setting Committee, Dean epitomizes the essence of civic duty and leadership.

In early 2024, Dean's unwavering dedication bore fruit as he realized a longcherished dream: the inception of Deano's Pub East in Santee. Transforming the former Hi-C-Era establishment on Woodside Avenue into a vibrant social hub, Dean once again proved his knack for revitalizing spaces and fostering a sense of belonging within the community. Today, Dean's legacy resonates throughout Santee and beyond. His journey—from corporate success to community leadership—serves as a beacon of inspiration for aspiring entrepreneurs and community advocates alike. As Dean continues to leave an indelible mark on the fabric of Santee's identity, his story stands as a testament to the transformative power of passion, perseverance, and unwavering dedication.