COVER | PORTFOLIO 2023/2024
Julio Nicolás Santarelli
UI/UX Design + Wayfinding systems
INTRO | Profile
UX RESEARCH + spatial analysis
LOCATION MAPS + DIRECTIONAL SIGNAGE
ENVIRONMENTAL GRAPHIC DESIGN
3D MODELING
FACILITIES MGMT APP DEVELOPMENT
2
PROFILE Responsibilities and Skillset ........................................ 3
Contents
CURRENT PROJECT Interactive Maps ......................................................... 10 CONTESTS Bicentennial Theater .................................................. 12 Discovering La Plata .................................................. 13 OTHER PROJECTS Clown Museum ........................................................... 14 Alumine City’s 100th Anniversary ............................. 15 Design Exhibition ........................................................ 16
Portfolio | 2023/2024
Portfolio | work & projects
WORK Mar del Plata Sports Park ............................................ 5 The Children's Republic ............................................... 6 Neuquen’s Public Hospital ........................................... 7 ProntoWash ................................................................... 8
Resume cover > Responsibilities and skillset
3
Behance
Other interest Architectur Tenni Italian cultur Industrial desig Carpentry
Movies / TV Show Inceptio Butterfly effec The Walking Dea Suits
My favorite boo “The art of war” by Sun Tzu.
Musi The Polic U Smashing Pumpkin Metal (from Glam to Symphonic)
resume | role
Responsibilities and Skillset HARD SKILLS
Soft SKILLS
Design sign systems using Illustrator, Photoshop and 3D Max
Shape UX research approaches to understand visitors behavior
Build virtual environments to assess wayfinding system functioning
Collaborate with architects, industrial design team, PMs, and end users
Define and document design guidelines and technical drawings.
Provide design and technical support to legacy and net-new projects.
resume | 2023/2024
My role involves designing, prototyping and developing wayfinding systems by exploring and understanding places, addressing visitors needs and behaviors, and setting design guidelines and recommendations for stakeholders.
EXPERIENCE
Work
Portfolio | 2023/2024
Selection of projects designed and implemented for companies and institutions.
4
Portfolio cover > Work > Mar del Plata sports park
EXPERIENCE | Work
EXPERIENCE | WORK
Mar del Plata Sports Park
One the largest sports and recreation facilities in Argentina, host of great sport events such as the FIFA World Cup 1978, Pan American Games in 1995, and Davis Cup Final in 2008.
Behance
Portfolio cover > Work > Mar del Plata sports park
5
Behance Year
2009/2010
Industry
Sports facility
Requirement
Wayfinding system
Materials
Concrete, PVC, Acrylic Plexiglass, Stainless steel, Aluminum
Project overview
Based on an extensive research of the park, the wayfinding system created provides orientation guidance for pedestrians, whether they come from external or internal points.
Considering the park size, the system relies in a sequential order, from an overall orientation map working in conjunction with directional and venues locations signage.
Read project PDF
Explore project
EXPERIENCE | WORK
Location
Mar del Plata, BA,
Argentina
6
Portfolio cover > Work > The Children's Republic
EXPERIENCE | Work
EXPERIENCE | WORK
The Children's Republic
Behance
This educational theme park, one of the largest in South America, and the first one of its kind, requested an orientation illustrated map, directional and informational signs for the child-scale buildings.
Portfolio cover > Work > The Children's Republic
7
Behance Year
2010
Industry
Theme park
Requirement
Wayfinding system
Materials
Wood, PVC, Fiberglass, Galvanized metal
Project overview
The illustrated map and the informational banners were created in a childish medieval style, following the branding guidelines and the architectural style.
The different signs proposed use PVC (Polyvinyl Chloride), acrylic, wood, metal and fiberglass.
Visit website
Explore project
EXPERIENCE | WORK
Location
La Plata, BA,
Argentina
Portfolio cover > Work > Neuquen’s Public Hospital
8
Behance Year
2017/2020
Industry
Healthcare
Requirement
Signage
Materials
PVC, Phenolic plywood, Cellular polycarbonate, Structural tubing
Location
Neuquén, NQN,
Argentina
EXPERIENCE | Work
As the largest high complexity healthcare facility in Patagonia, this public hospital had multiple wayfinding needs: a clear patients admission point location, internal and external dependencies signage, and an exhibition stand for government’s healthcare app. Visit website
Explore project
EXPERIENCE | WORK
Neuquen’s Public Hospital
PROFILE | Work
ProntoWash
The car-wash franchise had the need to emphasize its location in the city and within Walmart's facilities. To meet this requirement, a directional system comprised by directional signage and location maps was designed.
Explore project
9
Behance Year
2010
Industry
Car wash
Requirement
Directional signage, Orientation map
Materials
PVC, Structural tubing
Location
Neuquén, NQN,
Argentina
EXPERIENCE | WORK
Portfolio cover > Work > ProntoWash
EXPERIENCE
Current project
Portfolio | 2023/2024
On-going research tasks and prototypes currently being developed.
EXPERIENCE | Current project
Interactive Maps This facilities management software is being build to provide an easy and efficient way to handle multiple buildings aspects, including their wayfinding systems.
The working prototype allows admin users to manage services and activities availability within the facility; as well as streamline wayfinding systems to keep them updated at all times.
Explore project
View code
10
Behance Year
2023/2024
Industry
Digital wayfinding system
Requirement
Software development
Technologies
HTML
CSS
ThreeJS
Location
Neuquén, NQN,
Argentina
EXPERIENCE | WORK
Portfolio cover > Current project > Interactive map
EXPERIENCE
Contests
Portfolio | 2023/2024
An effective way to measure aptitudes and skills through design competitions.
Portfolio cover > Contests > Bicentennial theater
11
Behance Year
2016
Industry
Entertainment
Requirement
Directional and advertising signage
Materials
PVC, golden acrylic sheets, Aluminum, tensioned steel cables (fixing system)
Location
San Juan, SJ,
Argentina
EXPERIENCE | Contests
While the Bicentennial Theater was being build in 2015, a national design contest was promoted by the National Government to provide the new facility with a visual identity and wayfinding system.
Visit website
Explore project
EXPERIENCE | WORK
Bicentennial Theater
EXPERIENCE | Contests
Discovering La Plata The City hall of La Plata promoted a visual design competition to position the city as a tourist destination country-wide.
The contestant proposal included an interactive exhibition located in La Plata’s main square, where users would be able to go through historical events and know about key people whom positioned La Plata as a vanguard city.
Explore project
12
Behance Year
2018
Industry
Government
Requirement
Public exhibition
Materials
Translucent acrylic Plexiglass, Vynil, PVC, LED lighting
Location
La Plata, BA,
Argentina
EXPERIENCE | WORK
Portfolio cover > Contests > Discovering La Plata
EXPERIENCE
Other projects
Portfolio | 2023/2024
Selection of projects designed and implemented for companies and institutions.
Portfolio cover > Other projects > Clown Museum
Clown Museum
The main instruction for this college project, was to generate a visual exhibition about the life and work of multifaceted actor José Podestá.
The exhibition storytelling is comprised by three semi-circular wooden structures, mimicking a central ring-shaped circus stage. Each one displays a phase in the clown's life, highlighting professional and personal moments. Visit website
13
Behance Year
2008
Industry
Entertainment
Requirement
Exhibition
Materials
Wood, Stainless steel, vinyl, PVC
Location
La Plata, BA,
Argentina
Explore project
EXPERIENCE | WORK
EXPERIENCE | Other projects
EXPERIENCE | Other projects
Alumine’s 100th Anniversary On occasion on the 100th anniversary of this small mountain town, the Neuquen's government requested the design of a graphical urban intervention to revalue historical places throughout the town and provide visitors with a unique environmental experience.
Visit website
14
Behance Year
2016
Industry
Government
Requirement
Wayfinding system
Materials
Stainless steel, wood, PVC, microperforated vinyl fabric
Location
Aluminé, NQN,
Argentina
EXPERIENCE | WORK
Portfolio cover > Other projects > Alumine’s 100th anniversary
Portfolio cover > Other projects > Design exhibition
15
Behance Year
2008
Industry
Entertainment
Requirement
Wayfinding system
Materials
MDF, PVC, Steel wires, Aluminum frame
Location
La Plata, BA,
Argentina
EXPERIENCE | Other projects
La Plata’s National University (UNLP) organized an exhibition to show projects from the Visual Design career students.
The stand designed is comprised by three prismatic aluminum-frame structures, each equipped with a steel wire system that allow visitors to move different projects panels to the sides, revealing phrases and design concepts.
Visit website
Explore project
EXPERIENCE | WORK
Design Exhibition
CONTACT | COMMUNICATION
jsantarelli.github.io JSantarelli
juliosantarelli
(+54) 299 5186062
santarellijulio@gmail.com
Portfolio | 2023/2024
julio-nicolas-santarelli