Strengthening Santa Gertrudis promotion: The power of membercontributions
Effective marketing is at the heart of growing Santa Gertrudis cattle sales, expanding membership,andboostingthebreed’spresenceacrossAustralia.
Achieving this requires a united effort from members, particularly through contributions governed by Regulation 7.4, which ensures our breed promotion is consistentlyfundedviaannualpublicityfees.
Each year, Santa Gertrudis members play a crucial role by contributing 1% of the sale price (excluding GST) on bulls and registered females sold for breeding purposes (whetheratauctionoroutofthepaddock).
These contributions are essential in sustaining the breed’s visibility and supporting marketingefforts,including:
GeneralManagerBradCoopersaidaformtodocumenttheanimalssoldforbreeding purposes during the 2024-25 financial year was issued to members on Tuesday, May 6.
“Any member who has not received the form is encouraged to contact the office by emailingadmin@santagertrudis.com.auorbycalling0732162708,”hesaid.
“By making this contribution, members are directly investing in the success of Santa Gertrudis cattle and the Association, ensuring its continued growth, recognition, and competitivestrengthintheindustry.”
Young leaders in the Santa Gertrudis community, get ready the RJ Kleberg Scholarship has been completely revamped and reintroduced as the Santa Gertrudis Australia Ambassador Program, offering an unmatchedleadershipexperience.
This 12-month journey is designed to empower passionate young advocates, providing skills, exposure, and connections to help shape the futureofthebreed.
What’sincluded?
$5000 toward a US trip to expand internationalnetworks
Media training and mentorship to refine communicationskills
Exclusive access to major agricultural events like Ekka, Sydney Royal, and Young BeefProducersForum
A tailored jacket and pin, projecting leadership in the Santa Gertrudis community
The opportunity to actively shape the future ofthebreed
If you’re aged 21–30 and passionate about Santa Gertrudis, this is your chance to lead, grow, and represent Australia on the world stage
Movingheiferandearthtohelp specialneedskids
In the heart of southern NSW, two good mates — Peter Willis and Ross Matthews are proving that cattle breeding isn’t just about genetics and pedigree: it’s also about community andgivingback.
Through their shared passion for Santa Gertrudis, they are teaming up to support Willans Hill School, which providesessentialresourcesforchildren withspecialneeds
ThegenerosityoftheWillisandJenkins families of Marrar, NSW, with support from Ross Matthews’ studmaster qualities,hastakenshapeintheformof a charity auction, where a well-bred 18-month-oldheiferhasbeenofferedto raisemuch-neededfunds.
Ross, who runs Glenarthur Stud at Lockhart, NSW, recalls how Peter a lifelong friend since school — first transitioned from British breed cattle to Santas,simplybyadmiringtheirquality fromtheroadside.
"He’s been present at several classification visits, discussing standards with the classifier, and carefully selecting heifers to build his herd,"Rossexplains.
Now, that decision to embrace Santa Gertrudis genetics is coming full circle, as the Willis and Jenkins families of Marrar, NSW donate the heifer, bred from a Glenarthur stud bull and a Glenarthur commercial cow, to help the students of Willans HillSchool.
ThecharityauctiononMonday,May5 at the Wagga Livestock Marketing Centre, facilitated by Nutrien Ag. Solutionsraised$14,000.
“Thisgenerousactismorethanjusta cattle sale it’s a testament to the powerofgoodmateship,thestrength of the Santa Gertrudis breed, and the difference a single act of kindness canmake,”Rosssaid.
SYDNEY SHOW: What a superb Sydney stud showing
Congratulations to all class, broad and tri-colour ribbon winners, with thanks to judge Ben Hewitt, chief ring steward Jason Strong and Field Director Russell Smyth who provided live commentary onto the livestream on The Land and the Santa Gertrudis Facebookpagetoacombinedaudienceofmorethan8000people
Santa Gertrudis Feedlot Trial gains strong industry backing
The inaugural Santa Gertrudis Feedlot Trialisgainingmomentum,withHourn &Bishop,Moura,Qldsteppingupasa platinum sponsor, a testament to the breed’s cemented stature as a “premiumarticle”.
For livestock principal, Brad Passfield, supporting Santa Gertrudis was an easydecision.
"We sell a lot of Santa Gertrudis cattle becausethedemandisstrong from backgrounders, lotfeeders, and processors all chasing the performance Santas deliver off grass orgrain,"Bradexplained
Many of our large-scale clients run Santas, and agents like us want them because of thepremiumstheyattract
