Perspectives

19 – 26 March 2020 MONTECITO JOURNAL22 “Limit your ‘always’ and your ‘nevers.’” – Amy Poehler Stakeholder Capitalism and COVID-19 Rinaldo S. Brutoco is the Founding President and CEO of the Santa Barbara-based World Business Academy and a co-founder of JUST Capital. He’s a serial entrepreneur, executive, author, radio host, and futurist who’s published on the role of business in relation to pressing moral, environmental, and social concerns for over 35 years T he business response to the coronavirus will determine how the US economy survives.

Companies have begun to slash their services in response to the coronavirus pandemic. Airlines have cut 20 percent of their flights and placed a freeze on new hiring. Hotels are more than half empty in a setback the tourism industry characterizes as worse than what accompanied the 9/11 tourist attacks. Sports arenas are shuttered; schools are closed; public gatherings are increasingly being halted.

Reductions in service workers’ hours and employee layoffs can’t be that far behind. At least that’s true if businesses follow the traditional approach to an upcoming business downturn, or to one they’re already experiencing by laying off employees.

The problem with this approach is that it results in having the people who can least afford to lose their jobs, the folks living paycheck to paycheck, be the first to lose their jobs. These include employees such as hourly food service personnel, airline staff, hotel housekeeping staff, and kitchen workers.

Because individuals in low-paying jobs spend most of their earnings on housing, food, and other necessities, their loss of employment will hasten the onset of recession and cause the economic downturn to be more severe as consumption dries up. In addition, these layoffs will cause the downturn to last longer and perhaps lead into an economic depression due to the ripple effect of reduced demand prompting other companies to cut back as consumer consumption declines, and in turn a downward spiral – in short, to create what Wall Street fears most. Whether this downward cascade of events triggered by coronavirus happens depends on whether businesses respond in the traditional approach, or alternatively see the opportunity in this economic downturn – like never before – as the way to show that stakeholder capitalism produces a far different result.

Stakeholder capitalism means that a company is required to balance the interests of all their stakeholders, not just their shareholders. The stakeholders include employees, vendors, customers, the communities being served, and, yes, the shareholders in proper perspective. An example for how stakeholder capitalism works happened last week at Costco. Founded in 1976, Costco became the first company ever to grow from zero to over $3 billion in sales in less than six years. Today, the company has over 240,000 full- and part-time employees worldwide, and serves over 100 million members in 785 locations in 12 countries, producing total sales in excess of $150 billion annually.

On March 6, 2020, Costco announced, effective immediately, that it was suspending food sampling at all of its stores nationwide over concerns with the spread of coronavirus. However, where most employers fired low paid workers in an effort to cut costs and protect the bottom-line, Costco instead announced that it wouldn’t lay off anyone! Rather, seeing its employees and the communities where they lived. Instead, it reassigned all of those employees work in its warehouse stores, implementing an unprecedented program of ongoing sterilization.

When the new policy was announced, USA Today reported that “consumers mourned the smorgasbord of free snacks on social media,” but members also praised Costco’s concern for the well-being of its members and the protection of its employees.

Surely the company’s approach will result in higher costs in the short-term by virtue of converting revenue-producing staff to non-revenue producing overhead. But reducing the burden on strained household budgets and government assistance, I’m confident Costco will more than make up the lost profit through higher sales from wildly supportive employees and customers who appreciate when a company does something so appropriate. Beyond the personal and societal costs associated with such an alternative, Costco would have exchanged goodwill for shortterm and short-sighted gains. This stakeholder capitalism approach in response to the novel coronavirus will reduce the severity of the economic downturn which will also help Costco in the long run.

And, since we began drafting this column, Uber and Lyft have announced they will provide all their “gig worker” contract drivers with up to 14 days of paid leave if they can’t work because of the virus. The billionaire owner of the Mavericks, Mark Cuban, announced this morning that he would hire the arena’s workers even though there would be no fans to clean up after. Good on you, Mark! Alphabet (the parent of Google) announced a major fund to provide paid sick leave and medical financial support for all employees and contractors. Way to go, Alphabet.

All of these steps taken together, which I call “Enlightened SelfInterest,” will reduce the severity of the coming recession and improve the lives of everyone. When you take care of all your stakeholders its actually best for the company. •MJ Solutions for Trying Times U-Haul offers free 30-day storage for displaced college students T o prevent the spread of coronavirus, many universities are taking precautions and sending students home early. For many students, that means vacating their on-campus dormitories, moving their stuff, and finding a new place to live. It’s a stressful period for students, which is why U-Haul is stepping up and offering college students 30 days of free self-storage if they are being displaced because of coronavirus. On the moving storage company’s website, U-Haul President John Taylor announced: “More and more universities are giving instructions to leave campus and go home. Students and their parents are in need of moving and storage solutions. We have the expertise and network to help, and that’s exactly what we’re going to do.” Self-quarantining to Reduce the Impact on Medical Facilities

Globalized disease outbreaks create feelings of fear and distress in our communities. Canceling large events and gatherings, as well as staying at home when possible, is frightening as it disrupts our daily lives and routines, but understanding the rationale behind these actions brings more clarity to the situation.

How can self-quarantine and cancelled events reduce pressure on medical facilities?

The goal of self-quarantine and mass gathering cancelation is to flatten out the curve of the disease’s spread and slow the inundation of patients on medical facilities and employees. Although 80 percent of cases are mild, and the fatality rate is estimated to be only one percent, reducing the pressure on medical treatment facilities is critical for protecting and providing care for vulnerable factions of the population.

Places like Singapore and South Korea, as well as smaller areas like Seattle and Santa Clara, have successfully implemented these systems and are slowing the rate of new infections.

Even in this uncertain time, there are already innovative solutions emerging. Last week, we shared how the blood plasma from coronavirus survivors could be used to save lives. Hong Kong is also rolling out robots to clean their public transportation systems. In unprecedented and worrisome times like these, we can always be sure of one thing: there are solutions out there. •MJ Stakeholder capitalism means that a company is required to balance the interests of all their stakeholders, not just their shareholders. The stakeholders include employees, vendors, customers, the communities being served, and, yes, the shareholders in proper perspective.

PROJECT NAME: CROWN CASTLE-SAN YSIDRO RD/ATTSBE28

PROJECT APPLICANT: Jerry Ambrose for Crown Castle

PROJECT ADDRESS: Public Right of Way adjacent to 277 San Ysidro

ASSESSOR’S PARCEL NUMBER: Public Right of Way adjacent to 009-430-002

ZONE: Public Right-of-Way adjacent to 2-E-1

APPLICATION FILED: 11/16/2018

DATE OF PLANNING AND DEVELOPMENT DEPARTMENT DIRECTOR ACTION: On or after March 30, 2020 the Director of the Planning and Development Department intends to approve this Development Plan for the development described below, based upon the ability to make all of the required findings and subject to the attached terms and conditions.

PROJECT DESCRIPTION: The proposed project is for installation of a new unmanned small cell wireless facility attached to an existing 38’10” wood utility pole within the public road-right-of-way adjacent to 277 San Ysidro Road. The equipment will meet all FCC frequency/safety requirements.

The proposed project is a request by Jerry Ambrose, agent for Crown Castle, for a Development Plan to allow construction and use of an unmanned small cell wireless facility attached to an existing 38’10” wood utility pole within the public road-right-of-way in the Montecito area adjacent to 277 San Ysidro Road. The equipment will meet all FCC frequency/safety requirements. The following equipment would be placed on the existing pole: a “small cell” wireless facility consisting of one 2' side-mounted omni-cluster antenna facing east (center at 28’4”); three (3) #2203 radio units (shrouded in a 4’ enclosure at 8’); two (2) PVC conduits, an RF sign at 6’6” and one 24”x36” pull box at grade to enclose a fuse box for SCE power service. The maximum height of the new antenna and equipment would be 29’4”. Theproject is located within the road right-of-way adjacent to 277 San Ysidro, APN 009-430-002, zoned 2-E-1, in the Montecito Community Plan area, First Supervisorial District.

PUBLIC COMMENT: A public hearing will not be held on this matter. Anyone interested in this matter is invited to submit written testimony in support or opposition to the proposed project 20DVP-00000-00005. All letters should be addressed to Planning and Development, 123 East Anapamu Street, Santa Barbara, CA, 93101, Attention: Ciara Ristig, for Travis Seawards, Deputy Director, Planning and Development. Letters, with two copies, should be received in the office of the Planning and Development Department 24 hours prior to the date of Planning and Development Director Action identified above. For further information please contact Ciara Ristig at 805-568-2077 or cristig@countyofsb.org.

MATERIAL REVIEW: Plans and staff analysis of the proposal may be reviewed at the Planning and Development Department, 123 East Anapamu Street, Santa Barbara a week prior to the date of Planning and Development Director Action identified above.

APPEAL PERIOD ENDS: April 9, 2020

This final approval may be appealed to the Montecito Planning Commission by the applicant, owner, or any aggrieved person adversely affected by such decision. The appeal must be filed in writing and submitted with the appropriate appeal fees to the Planning and Development Department either at 123 East Anapamu Street, Santa Barbara, prior to 5:00 p.m. on the April 9, 2020 date identified above.

CHALLENGES: If you challenge the project 20DVP-00000-00005 in court, you may be limited to raising only those issues you or someone else raised in written correspondence to the Planning and Development Department.

Published March 18, 2020 Montecito Journal

FICTITIOUS BUSINESS NAME STATEMENT: The following person(s) is/are doing business as: Urban-Equestrian, 813 E Anapamu St. Apt 2C, Santa Barbara, CA 93103. Joel A Chauran, 813 E Anapamu St. Apt 2C, Santa Barbara, CA 93103. This statement was filed with the County Clerk of Santa Barbara County on March 5, 2020. This statement expires five years from the date it was filed in the Office of the County Clerk. I hereby certify that this is a correct copy of the original statement on file in my office. Joseph E. Holland, County Clerk (SEAL), filed by Maria F. Sanchez. FBN No. 2020-0000719. Published March 18, 25, April 1, 8, 2020.

FICTITIOUS BUSINESS NAME STATEMENT: The following person(s) is/are doing business as: HOMES805 INC Trust Account, 1187 Coast Village Road #187, Santa Barbara, CA 93108. HOMES805 INC, 1187 Coast Village Road #187, Santa Barbara, CA 93108. This statement was filed with the County Clerk of Santa Barbara County on March 12, 2020. This statement expires five years from the date it was filed in the Office of the County Clerk. I hereby certify that this is a correct copy of the original statement on file in my office. Joseph E. Holland, County Clerk (SEAL), filed by Maria F. Sanchez. FBN No. 2020-0000791. Published March 18, 25, April 1, 8, 2020.

Barbara, CA 93103. Guillermo Gonzalez, 1203 Diane Lane, Santa Barbara, CA 93103. Crista Lee Sanders, 301 Oliver Rd., Santa Barbara, CA 93109. This statement was filed with the County Clerk of Santa Barbara County on February 19, 2020. This statement expires five years from the date it was filed in the Office of the County Clerk. I hereby certify that this is a correct copy of the original statement on file in my office. Joseph E. Holland, County Clerk (SEAL), filed by John Beck. FBN No. 2020-0000546. Published March 18, 25, April 1, 8, 2020.

FICTITIOUS BUSINESS NAME STATEMENT: The following person(s) is/are doing business as: Nava Gaby Cleaning, 44 Portola Ln, Santa Barbara, CA 93105. Jaime Nava, 44 Portola Ln, Santa Barbara, CA 93105. This statement was filed with the County Clerk of Santa Barbara County on March 9, 2020. This statement expires five years from the date it was filed in the Office of the County Clerk. I hereby certify that this is a correct copy of the original statement on file in my office. Joseph E. Holland, County Clerk (SEAL), filed by Rachel Becerra. FBN No. 2020-0000749. Published March 11, 18, 25, April 1, 2020.

FICTITIOUS BUSINESS NAME STATEMENT: The following person(s) is/are doing business as: Montecito Millworks; Phillips Construction, 623 Chiquita Rd, Santa Barbara, CA 93103. Bradley R. Phillips, 623 Chiquita Rd, Santa Barbara, CA 93103. This statement was filed with the County Clerk of Santa Barbara County on February 21, 2020. This statement expires five years from the date it was filed in the Office of the County Clerk. I hereby certify that this is a correct copy of the original statement on file in my office. Joseph E. Holland, County Clerk (SEAL), filed by John Beck. FBN No. 2020-0000566. Published March 11, 18, 25, April 1, 2020.

FICTITIOUS BUSINESS NAME STATEMENT: The following person(s) is/are doing business as: Collective Music and Media Group DBA Santa Barbara Summerfest Music Camps, 5266 Hollister Av. Suite 301, Santa Barbara, CA 93111. Giuseppe Fratianni, 10061 Riverside Dr. #214, Toluca Lake, CA 91602. Laurie Robinson, 10061 Riverside Dr. #214, Toluca Lake, CA 91602. This statement was filed with the County Clerk of Santa Barbara County on March 3, 2020. This statement expires five years from the date it was filed in the Office of the County Clerk. I hereby certify that this is a correct copy of the original statement on file in my office. Joseph E. Holland, County Clerk (SEAL), filed by Thomas Brian. FBN No. 2020-0000701. Published March 11, 18, 25, April 1, 2020.

FICTITIOUS BUSINESS NAME STATEMENT: The following person(s) is/are doing business as: Central Coast Wine Tours, 25 S. Salinas Street, Santa Barbara, CA 93103. Crush Santa Barbara LLC, 25 S. Salinas Street, Santa Barbara, CA 93103. This statement was filed with the County Clerk of Santa Barbara County on February 26, 2020. This statement expires five years from the date it was filed in the Office of the County Clerk. I hereby certify that this is a correct copy of the original statement on file in my office. Joseph E. Holland, County Clerk (SEAL), filed by John Beck. FBN No. 2020-0000616. Published March 11, 18, 25, April 1, 2020.

FICTITIOUS BUSINESS NAME STATEMENT: The following person(s) is/are doing business as: Coast + Olive, 1295 Coast Village Road, Santa Barbara, CA 93108. Copus Hospitality Group, LLC, 1295 Coast Village Road, Santa Barbara, CA 93108. This statement was filed with the County Clerk of Santa Barbara County on March 5, 2020. This statement expires five years from the date it was filed in the Office of the County Clerk. I hereby certify that this is a correct copy of the original statement on file in my office. Joseph E. Holland, County Clerk (SEAL), filed by Maria F. Sanchez. FBN No. 2020-0000712. Published March 11, 18, 25, April 1, 2020.

FICTITIOUS BUSINESS NAME STATEMENT: The following person(s) is/are doing business as: Dax and Milo, 1331 Virginia Rd, Santa Barbara, CA 93108. Amanda Suzanne Tenold, 1331 Virginia Rd, Santa Barbara, CA 93108. This statement was filed with the County Clerk of Santa Barbara County on February 21, 2020. This statement expires five years from the date it was filed in the Office of the County Clerk. I hereby certify that this is a correct copy of the original statement on

NOTICE IS HEREBY GIVEN that sealed bids will be received via electronic transmission on the City of Santa Barbara PlanetBids portal site until the date and time indicated below at which time they will be publicly opened and posted for:

BID NO. 5830

DUE DATE & TIME: APRIL 9, 2020 UNTIL 3:00 P.M.

ANNUAL POWER WASHING OF CITY PARKING STRUCTURES

Scope of Work: Hotwaterpowerwashingincludingwastewater containment and disposal at City of Santa Barbara Downtown Parking and Plaza facilities.

Bidders must be registered on the city of Santa Barbara’s PlanetBids portal in order to receive addendum notifications and to submit a bid. Go to PlanetBids for bid results and awards. It is the responsibility of the bidder to submit their bid with sufficient time to be received by PlanetBids prior to the bid opening date and time. The receiving deadline is absolute. Allow time for technical difficulties, uploading, and unexpected delays. Late or incomplete Bid will not be accepted.

If further information is needed, contact Jennifer Disney Dixon, Buyer at (805) 564-5356 or email: JDisney@SantaBarbaraCA.gov

A pre-bid meeting will not be held.

FAIR EMPLOYMENT PRACTICE ACT Contractor agrees in accordance with Section 1735 and 1777.6 of California Labor Code, and the California Fair Employment Practice Act (Sections 1410-1433) that in the hiring of common or skilled labor for the performance of any work under this contract or any subcontract hereunder, no contractor, material supplier or vendor shall, by reason of age (over 40), ancestry, color, mental or physical disability, sex, gender identity and expression, marital status, medical condition (cancer or genetic characteristics), national origin, race, religious belief, or sexual orientation, discriminate against any person who is qualified and available to perform the work to which such employment relates. The Contractor further agrees to be in compliance with the City of Santa Barbara’s Nondiscriminatory Employment Provisions as set forth in Chapter 9 of the Santa Barbara Municipal Code.

LIVING WAGE Any service purchase order contract issued as a result of this request for bids or quotes may be subject to the City’s Living Wage Ordinance No 5384, SBMC 9.128 and its implementing regulations.

CERTIFICATIONS In accordance with California Public Contracting Code § 3300, the City requires the Contractor to possess a valid California C-61/D-38 Sand and Water Blasting contractor’s license at time the bids are opened and to continue to hold during the term of the contract all licenses and certifications required to perform the work specified herein.

CERTIFICATE OF INSURANCE Contractor must submit to the contracted department within ten (10) calendar days of an order, AND PRIOR TO START OF WORK, certificates of Insurance naming the City of Santa Barbara as Additional Insured in accordance with the attached Insurance Requirements.

_______________________________ Published 3/18/20 William Hornung, C.P.M. Montecito Journal General Services Manager

MONTECITO JOURNAL 23 file in my office. Joseph E. Holland, County Clerk (SEAL), filed by John Beck. FBN No. 2020-0000572. Published February 26, March 4, 11, 18, 2020. FICTITIOUS BUSINESS NAME STATEMENT: The following person(s) is/are doing business as: Zip Kleen INC, 1998 Cliff Dr., Santa Barbara, CA 93109. Zip Kleen INC, 1998 Cliff Dr., Santa Barbara, CA 93109. This statement was filed with the County Clerk of Santa Barbara County on February 19, 2020. This statement expires five years from the date it was filed in the Office of the County Clerk. I hereby certify that this is a correct copy of the original statement on file in my office. Joseph E. Holland, County Clerk (SEAL), filed by Maria F. Sanchez. FBN No. 2020-0000541. Published February 26, March 4, 11, 18, 2020. ORDER TO SHOW CAUSE FOR CHANGE OF NAME: CASE No. 20CV00524. To all interested parties: Petitioner Rosemary Ann Seegert filed a petition with Superior Court of California, County of Santa Barbara, for a decree changing name to Teri Ann Huestis. The Court orders that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that includes the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. Filed February 18, 2020 by Elizabeth Spann. Hearing date: April 15, 2020 at 9:30 am in Dept. 6, 1100 Anacapa Street, Santa Barbara, CA 93101. Published 2/26, 3/4, 3/11, 3/18