With Tide t e h

BY Nicole Johnson | PHOTOGRAPHY Tynan Daniels

Alight audible buzz and wandering gazes follow me as I stand in line for a routine midday chai latte at Pierre Lafond. It’s my company that’s garnering the attention, though: I peer up at the drink menu in tandem with Santa Barbara resident and world-renowned surfer Shaun Tomson, all but casually.

A local reverence accompanies Tomson’s every move: just moments prior, he had been musing about Miramar swells with a pair of wide-eyed fans as I waited back, anticipating making my introduction. His 1977 World Surfing Champion title and regard among the top 10 professional surfers of all time are unnerving, but the barrel rider’s warm grin and soft spokenness, marked by a distinct South African accent, immediately soothe my nerves. I cheekily comment on his popularity, and he chuckles, casually dubbing those who venerate him as “friends.”

“In transitioning out of professional surfing, your followers grow with you—your role shifts, but it doesn’t fundamentally change,” Tomson explains. “As an athlete, people connect with you not just because you win, but because you inspire them in some way, and as your age, career and work evolve, that essential connectivity remains.”

Humility marks his every word. Throughout his two-decade career, Tomson’s unparalleled grace and depth in tube-riding carved out an utterly monumental legacy both inside the pipeline and beyond. From naïvely surfing the lengthy point breaks up his native Durban coast in boyhood to touring the globe in professional campaigns of the ‘70s and ‘80s, Tomson was among a horde of brazen South African and Australian waveriders who revolutionized the global landscape of the sport. In what he calls a “dramatic and violent birth,” Tomson and company elevated surfing to the professional realm.

His salt-soaked, shaggy brown locks have since retreated to a clean trim, but the same vivacious enthusiasm illuminates his hazel eyes, imbuing his disposition with an easygoing wisdom. Tomson learns by doing, and surfing is his pedagogy: the material and spiritual meet in the swells, and his decades at this intersection have instilled life on land with insight. “The best moments in surfing happen when you’re riding inside the tube, which you drop into entirely on instinct,”

Tomson grins, hollowing out his hand to engulf an airborne rider in a miniature barrel. “At times I honestly thought I could bend time and space, curving the water while being in this state of flux.” Progressively, these juvenile moments of marvel became metaphorical.

As he absorbed the natural world through visceral intuition and visualization, a series of incontrovertible truths slowly washed over all else. Twelve purposeful statements—his “code,” as he’d come to call it—soon materialized as he put them on paper, translating the ethos of surfing into an energizing scripture for everyday life. As he begins to enumerate these from memory to me, he pauses, as if some vital ingredient is missing. A palmsized black leather wallet emerges from his jacket pocket, revealing the original ‘code’ enclosed behind a thin lamination. I begin to laugh, partially in astonishment at its unworn condition but mostly in sheer admiration of Tomson’s commitment to— literally—wearing his heart on his sleeve. It’s almost overwhelmingly straightforward, and in such, is incredibly potent.

Over 20 years of memories, revelations, and promises inundate his expression as he presses his fingers to it, a wistful grin filling his cheeks and a slight wateriness lining his eyes. Tomson sealed this code before his life “came to an abrupt stop” at the sudden death of his 15-year-old son, Mathew, in 2006. His overwhelming grief turned galvanizing: he began to pour his energy into “enriching projects that were good both for others and [himself] in this period of seeking purpose,” he recalls. As with the natural evolution of the tides, much has changed since then, but the tenets encased by these four leather corners ring truer every day. “I will never turn my back on the ocean—first line,” he recites softly. “I will always paddle back out—second line.”

Tomson’s inner healing manifests outwardly: his efforts to share his transformational principles with broad audiences take many forms, among which are several novels.

His first, The Surfer’s Code: 12 Simple Lessons for Riding Through Life, guides readers through their own code-writing process, seeking to lay foundations for spiritual rejuvenation. “I like to think that the code that surfing gave me is inextricably intertwined with the life of my son, whose name means ‘gift from God,’” he expresses. “The code is my gift to humanity.”

To call Tomson giving is an understatement. To date, he has guided innumerable audiences— among them elementary-aged children to graduate students, incarcerated populations, doctors, and Navy SEALs—in codifying their own 12 lines, leaving them newly attuned to their innate, subjective purpose. The surfing sage is by no means dogmatic: Tomson simply redirects audience focus back to our most rudimentary human instincts, asking us, What do we value? Who are we presently? How can we embrace and embody our truest selves? Fundamentally, the code “is about activating purpose and maintaining a passion and enthusiasm for life,” he shares; “while it teaches perseverance and resilience, underlying it all is hope.” He’s a realist, yet is infectiously optimistic.

The code was originally crafted to be shared with growing children, and is profound in its plain nature. Fittingly, it gained its initial gravity in the words of a 13-year old student at Anacapa School: Tomson recalls reading “the first line of code written by a child” during a speaking engagement promoting his novel there, just months after losing his son. “This young girl had been a victim of bullying and social isolation,” he reflects. Low and behold, “Her first line was ‘I will always be myself.’ It brought me to tears.”

Why is there something so evocative in the most understated expressions? Perhaps, as our experiences ebb and flow over time, the over-occupied adult mind loses sight of its serenely simple roots. To Tomson, it’s not exactly innocence that we lose; it’s our footings in our foundations.

Once all 12 lines are written down, they’re tangible and concrete, raw and real—and now we’re accountable for aligning our behaviors with these committed values. Intimidating, no? Tomson agrees, but finds empowerment in the vulnerability it takes to forge a promise with our peers, and most pertinently, ourselves. “I’m fascinated by great leaders like Mandela, Gandhi, and their guiding principles. These words inspire us, without a doubt. But our own words are the ones that transform us. You want transformation?” he smiles. “Write it down.”

And what if our code necessitates revision? Read between the lines, Tomson advises, reminding us that we can be as dynamic as the often tumultuous change around us. Pivoting to find new definitions in our guiding tenets may prove just as useful as cementing them in the first place. What we may discover in those free-flowing waves of new meaning— forgiveness, growth—may breathe new life into our code, and by extension, ourselves.

This is quite the emotionally weighted conversation to be having while sitting in a quaint coffee shop courtyard. But Tomson’s grounded effervescence is transfixing—I’m shocked to notice we’ve spoken for upwards of an hour, and the uplifted energy flowing through me could sustain our conversation through several more. I’m getting a personalized education on the holistic power of learning through lived experience—yet I’m still curious about how often the surfing luminary gets out in the Santa Barbara swells.

“I paddle out when the conditions are good; I no longer have that competitive spirit, but still have a deep and abiding love for the ocean,” Tomson nods. He pauses, ushering in a nearly mischievous smile. “And when there’s no surf, I repeat a line of my code: ‘I will catch a wave every day—even in my mind,’” he chuckles, heartily.

I seldom surf, but you know what? Now, so will I.*

BY Alexandra Lee | PHOTOGRAPHY Kelly Fajack

On any given day, a casual jaunt along Coast Village Road predicts stopping at a few Montecito mainstays. A coffee and croissant at Bree’osh, a burger at The Honor Bar, or, on a particularly remarkable afternoon, a Lucky’s extra-dirty martini. Perhaps you’ll dip into quintessential boutiques like Angel, to freshen up those white linens you’ll be living in all summer long. Be informed, however, that there’s a new kid on the block—and if it hasn’t already, this eclectic collection of “favorite things” is about to become a permanent fixture in your usual rotation. At True Love Always, you may run into Lori, with her signature blonde pixie cut, or her eldest daughter Olivia, if she’s taking a break from scouting out fashion shows in New York City.

Should you not fall in love with their collection of Italian cashmere scarves and slouchy suede bags right off the bat, then it will surely be the story of a mother and daughter pursuing a lifelong dream that’ll win you over—and, the heartfelt symbolism behind what, exactly, is true love always

This eclectic, personality-rich haven of treasures for the inspired Montecito woman is helmed by Lori and Olivia Runnfeldt, owner and assistant buyer, respectively. Hailing originally from the charming San Francisco-adjacent community of Tiburon, California, the Runnfeldt family of five switched their home base for the hills of Montecito come pandemic-era. As a former interior designer and project manager who’d just put her finishing touches on their remodeled chateau, Lori was stuck for ways in which to further pursue her creative itch. “Jeff [my husband] was driving up Coast Village Road and saw the space was for rent. He's like, ‘Lori's always wanted to do something like this. I'm going to find out about it,’” she says.

Long story short, TLA Goods officially opened its doors in June 2022, celebrating its one year anniversary on the Montecito thoroughfare last month. Lori defines it as a “favorite things” type of store—as in, your favorite leather jacket that’ll last the next 20 years. Your collection of favorite statement rings. Your authentic suede bag that’s traveled the world over by your side. Combing the shelves, you’ll encounter ostrich feather tops, a rainbow of Italian cashmere scarves, furry knit bucket hats, throw pillows from Turkey. The boutique orders only in small quantities, making everything feel like a collector’s item you’ve got to get your hands on before it’s truly gone.

“The both of us, for years, have been thinking Montecito needs something new, fresh and different,” Olivia explains. “We love the stores on

Coast Village, but TLA is a different option for people who are there all the time.”

In very Lori fashion, the TLA aesthetic heavily aligns with her own personally heterogenous taste, drawing on her own world travels and experience as an interior designer—especially, as one who was heavily involved in the process of curating her own home. “We live in what you would call a French chateau, it was built in the 1930s. I didn't want to take away from the era, but at the same time, I had to bring my style,” she says. What it wound up as, in her words, is a space that’s very un-stuffy “I think if you live your life authentically, you walk into someone's home and you want to see their personality and where they’ve been,” she says. “Instead of walking into a home that looks like it was torn out of a catalog,” Olivia adds. “That’s what the store is, too.”

When Lori first started curating the boutique, it was simply a collection of pieces she loved most— not, necessarily, what customers would buy. A lifetime of travels with her husband and children informs the store’s cosmopolitan aesthetic, and it’s one that embraces breaking the rules with mixand-match colors, patterns, textures, and even gender roles, meant to introduce people to new ways of looking at fashion and home decor.

“I started with, ‘What do I love? What have I loved over the years? What do I want to share with people?’” Lori says. “I had to get away from who my target audience is. It's sort of like, my target audience will find me, right?”

That’s where Olivia comes in. Representing a youthful demographic and with a keen eye for trends, she brings a fresh perspective to the store’s already-diverse collection. As assistant buyer, Olivia overlaps with Lori in almost every line of business, running their social media and consistently collaborating behind-the-scenes on fresh ideas. “We’re definitely in constant contact,” she jokes. Being based full-time in New York, she offers the leg-up advantage of access to fashion shows and fresh releases, benefitting TLA’s search for the eclectic. “I love the idea that people can come into the store and find something unique, that they're not going to see when they go back to LA or are walking around day to day,” she says.

A recent Milan buying trip exemplifies the duo’s dedication to sourcing one-of-a-kind pieces from niche, small-production, non-name brand designers. “The origins of the store always had an element of travel and things that Lori loved from all over, so this was exciting to do that purposefully,” says Olivia. You get the feeling that you’re spending autumn in Milan while browsing their Italian cashmere scarves, or traipsing through Istanbul with their handcrafted Turkish pillows. “It makes you travel the world without leaving Montecito,” Lori says. While we’d all love a shopping trip in Italy, you can save the plane ticket and rest assured you’ll discover those worldly treasures right here in our own backyard.

As for the unconventional dynamics of a motherdaughter run business? Lucky for us, they love it. “When I tell people that I work with and for my mom, people who have good relationships with their mom are like, ‘Oh, that's so cool!’ Some are like ‘Why would you want to?’” Olivia laughs. “It’s just not something that ever concerned me. It's fun! We have similar style and taste and ways of doing things, so it's an easy collaboration.” After moving to New York to work in fashion, doing freelance styling jobs and events at a fashion company, joining her mom’s clothing store as assistant buyer seemed like an obvious next step.

“It really has been a family affair,” Lori embellishes. “Working with Olivia has been wonderful, and it's lovely too because there's that automatic trust.” Owning a boutique together has been somewhat of a lifelong dream come true for the duo. “When we were in Tiburon, and we'd see a store had closed, we were always like ‘We could open that.’ And it was just a passing comment, but it always was such a fun idea to me, and I studied entrepreneurship in college,” says Olivia. “I always wanted to start something on my own, and getting to watch her do that is a great learning experience for both of us. It's been so cool to get to figure it out together and be a part of the team.”

That doesn’t mean the process of businessbuilding hasn’t been without its challenges. “If you haven’t done it before, it’s like walking in the dark. But she’s a problem solver,” Olivia says of the matriarch. Lori adds, “I knew once we were open, it's gonna happen. It's sort of like ‘If you build it, they will come.” And come they have—TLA even hosted a clothing pop-up at the Rosewood Miramar Beach's esteemed Miramar Club last November, less than six months after their hard opening.

So, what’s the real Runnfeldt definition of true love always? Lori, self-admittedly, has a penchant for naming things, whether it be children, cars, dogs, et cetera, but she admits this was a tough one. After stalling on what to name her long-awaited boutique, it came almost divinely one day as Lori and her youngest daughter, Alli, watched their favorite show together. “In one episode, there was something painted on a door that kind of looked like a carving on a tree, and it said ‘True Love Always.’ I was like pause it, pause it…that’s it! That’s the name of the store.” For her, the name needed to have significance, and not only is this one meaningful because of the connection to her daughter, but because “true love always is what I was trying to convey with the opening of this boutique.” It’s all of her loves wrapped up in one— three strong daughters, a supportive family, travel, a collection of favorite things gathered from across the globe.

Browsing their website, you’ll encounter this motto: “Wherever you roam, there’s True Love Always.” To Lori, it’s a sentiment that TLA will, quite literally, always have your back—because clothes are so much more than items you put on your body. They’re a vehicle of sentimental value, a medium of memories; whether it be what you wore on your honeymoon, dressed your first child in, or what accompanied you on that once-in-alifetime journey around the world. The value of those long-lasting heirlooms compounds over time, rendering them priceless at the end of the day.

“Everything we do really boils down to love. It’s where you love to go, what makes you feel happy, and Montecito is a happy place for us,” says Lori. “It's about loving what you do, bringing what you love to people, and sticking to what your conviction is. Which is, you know, True Love Always!” On that note, if you ever feel like you’re lacking in a little love, or have let that conviction go fuzzy, you know exactly where to find it.*