WHAT 10K INDIAN VOICES TEACHES US

1. APPEAL TO HIGHER ORDER ASPIRATIONS OF GEN Z INDIAN STUDENTS

2. RECOGNISE NEGATIVE IMPACT OF COVID-19 ON HIGHER EDUCATION

3. LEVERAGE SOCIAL MEDIA EFFECTIVELY

4. SPREAD WORD OF MOUTH THROUGH KEY INFLUENCERS

5. FAVOURABLE IMMIGRATION POLICIES MATTER FOR HEI ASPIRANTS

1. APPEAL TO HIGHER ORDER ASPIRATIONS OF GEN Z INDIAN STUDENTS

10K Indian Voices reveals early trends that Gen Z are more interested than previous generations in ‘higher order’ outcomes (e.g. making a difference to the world is important for 56% of students), rather than Return On Investment and higher salaries. Hence, universities need to integrate these higher order outcomes in course curriculum. They need to highlight the relevance of their course in creating social impact.

2. RECOGNISE NEGATIVE IMPACT OF COVID-19 ON HIGHER EDUCATION

Universities need to recognise and adapt to the changing COVID-19 context: this means taking stock of the impact on students’ mental health, need for online and offline courses, appealing to social causes that students are passionate about and including SDGs in classroom conversations (93% of students think about sustainability everyday, in their life).

3. LEVERAGE SOCIAL MEDIA EFFECTIVELY

HEIs should leverage Instagram (96% of users) as a primary social media platform, balanced by Facebook and Snapchat (to leverage regional preference).

4. SPREAD WORD OF MOUTH THROUGH KEY INFLUENCES

Gen Z Indians are heavily influenced by friends and family, indicating a continuing need for HEIs to build meaningful referral, influencer, parent and alumni networks.

5. FAVOURABLE IMMIGRATION POLICIES MATTER FOR HEI ASPIRANTS

A country leader’s stance on immigration policies, matters significantly for students while narrowing down on a country of choice for higher education. Hence, universities need to partner with governments for student-friendly immigration policies.