Salon - The Intersection of Art + Design Media Kit September 2021

MEDIA KIT Salon magazine is a sought after reference for top designers and collectors

Salon - The Intersection of Art + Design, September 2021 Since 2001, Salon Art + Design, based in New York, has been the premier international design fair in the United States, featuring the world’s most influential galleries and partners. Exhibitors specializing in historic, modern, and contemporary design are complemented by immersive displays and exhibitions from our partners, making Salon the only fair of this calibre to combine styles, genres, periods, and influences.

The 2020 pandemic has presented new challenges globally. As more and more people work from home, there is a reignited interest and new imagination of the way we live now and for the foreseeable future. What has been proven in this new era is that designers still design, and private collectors still collect. Now more than ever, high net worth individuals are purchasing art and collectible design for their homes.

Virtual fairs and digital viewing rooms have become the “new normal.” However, at Salon we always like to break the mould. Following the amazing success of our November 2020 Edition of Salon we are pleased to invite you to participate in the September 2021 Edition. Consider this an opportunity to showcase works you exhibit in your gallery/showroom not only to our loyal fair attendees, but also a wider, cultivated audience.

And unlike a virtual fair, Salon magazine is designed to keep.

Demographics* Salon Art + Design Collector VIPs 30% between the ages of 25 - 44 42% between the ages of 45 - 64 Average Net Worth: $4.2 million Interiors and Home Spending Patterns 62% own 2+ residences 50% own property worth 4 million+ 70% plan to decorate or purchase home design in the next year Extraordinary Affluent Lifestyles 55% retain the services of a private bank 39% have their assets actively managed by a financial consultant 62% plan to purchase jewelry and or fine time pieces in the next year 50% consider themselves passionate about fine wines 42% are often in the market for new technology 37% own 2+ luxury automobiles Top Interests Include Art Galleries Entertaining at Home Fine Dining Movies Museums Sporting Events Theatre Travel *Data Based on Recent Survey of 6,000 Collectors, primarily based in the US, UK, and Europe

Opportunities for Participation PRICING Single Page: USD $3,500 Double Page Spread: USD $6,000 Inside Front Cover Spread or Outside Back Cover: USD $8,000 INCLUDED WITH ALL AD ORDERS: Print Like the renowned fair for which it’s named, Salon–The Intersection of Art + Design interactive print magazine captures the extraordinary world of historical to contemporary design that transcends the everyday. Lavishly created to engage collectors and inspire the acquisition of magnificent objects of art and design, participants and partners will benefit from being showcased in this special collector’s publication.

Digital Salon is featured online via Salon Art + Design’s website and in advertising and email blasts using the ISSUU platform. Your page(s) will contain links directly to your website and email.

ADD ON: Print and Digital Interactive Element In the print version, with the use of a smart phone, a QR code will link directly to additional content such as videos or 3-D models. On the digital platform, videos flash as content and are linked directly to your creative. Video links will pop up a player within the platform, adding an opportunity to showcase your items. Considering pages with interactive content and embedded videos in the November edition were clicked on 40 times more than the average page - you should consider this option!

Infinite Ways to Reach Your Audience

Distribution via Controlled Direct Mail to Salon’s exclusive international list of over 25,000 Collectors + Single Copy Sales 70% New York | 5% Other US 20% UK and Europe 5% Other International via theSalonNY.com Unique Visitors: 53,000 Male / Female: 64% / 34% Top Countries 80% US 3% UK 3% France 16% Other

Top Cities 52% New York 2% London 2% Paris

via ISSUU Digital Platform November 2020 Salon Statistics: Impressions: 100,000 Reads: 12,000 In-Magazine Clicks: 1,100 via Email Blasts to Top Collectors | Interior Designers | Architects via Social Media Instagram ~30K Facebook ~10K Twitter ~4K via Paid and In-kind Marketing A robust marketing and PR campaign is planned for the magazine.

Print Deadlines and Page Specifications Deadlines Booking Deadline: June 18 Creative Deadline: June 25 Drops Print Publication: September 15 - 22 Digital Launch: September 15 - promoted through November 31st.

Single Page Specs Spreads must be submitted as individual single pages.

Portrait Trim Size: 210 cm x 270 cm Bleed: 216 cm x 276 cm For Interactive QR Code, leave 20 cm square space open.

Sample (use your phone or tablet camera or click to visit): Accepted File Formats PDF X-la and PDF X-3 CMYK process only (no spot colors) PDF files must have complete font set embedded or text set to outlines Image resolutions must be at least 350 dpi at final size Total ink is not to exceed 300% Standard bleed requirement is 3 cm All creative must be submitted via this Portal Sanford L. Smith, Publisher For further information about Salon–The Intersection of Art + Design please contact: Jill Bokor, Editorial Director C: +1 718 316 2567 E: jill@thesalonny.com

Wendy Buckley, Partnership Director C: +1 917 796 1810 E: wendy@thesalonny.com

Photos courtesy of: Page 1 Bernard Goldberg Fine Arts; Page 2 Galerie Chastel-Maréchal; Page 3 J. Lohmann Gallery; Page 4 Todd Merrill Studio; Page 6 Freidman Benda